Showing posts sorted by relevance for query IFRA. Sort by date Show all posts
Showing posts sorted by relevance for query IFRA. Sort by date Show all posts

Monday, April 14, 2014

Tauer Perfumes Eau d'Epices: fragrance review

Eau d'Épices is an interesting study in how to make a non-typical "oriental" or "woody" spice which would float rather than sink. Does it succeed? You'll be the judge as this month sees the reissue of Eau d'Épices. Eau d'Épices has been in the works since at least 2007, you see, when the first samples were given to a coterie of Tauer fans. The official launch happened in 2010 and then the scent was discontinued, to be reissued now.

via pinterest

Those who remember the soap Mandarins Ambrés that Tauer issued during the countdown to Christmas will recall the chord of labdanum-laced tartness that remained on the skin for a long time. The cleverness lies in that this classically oriental chord is buttressed in the fragrance Eau d'Épices by an allusion to soap which brings us full circle to the creative process chez Tauer: the core of this "spice water" is made of orange blossom absolute which via its cleaner facets and the indirect use of orange blossom (as well as its greener, fresher analogue, neroli) in time-honored Eaux de Cologne brings to mind the sense of freshness and purity via association.

Tauer loves his orange blossom (and if you're following his line you know that) and this is a natural essence he obtains alongside the Egyptian jasmine material he uses. Some tart notes emerge in the evaporation, a feeling of bitter-fresh grapefruit (not listed) or something like lemony verbena or lemongrass (also non listed), but the overall feeling of this core is buttery to me and this increases as the fragrance prolongs its visit.

But that is not all. There are two other dominant forces in Eau d'Épices.

One is the evident one: the "indian basket of spices" as Andy puts it —which would make phobics of impolite bodily smells scour the list for cumin, the essence which is routinely blamed for a sweat and body odor note; let me here take the opportunity to clear this fear, this perfume won't produce questions about your state of cleanliness. It is a full on spice-fest at the start (lots of IFRA-defiant cinnamon, orange blossom complementing coriander, clove and clove), but that evolves very soon and I can see how the expectation of a typical spicy oriental would let fans of the genre conditioned to expect Caron's Poivre or Coco by Chanel somewhat down. Eau d'Épices, aka "Spice Water," doesn't distance itself from the tradition of "cologne," something meant to be splashed to impart a sense of exhilaration but done in a new way, a way of spices instead of herbs.

The other undercurrent (and it is a very prominent one) is the incense-y chord that Tauer loves so much. It's an interlay of resinous-smelling/amber notes of which ambreine and ambroxan are constants. Maybe it's the hippyish vibe, maybe it's the traveling bug, these notes bring on a sense of far away lands, away from our modernized antiseptic environments.

Eau d'Épices: back on the Tauer website. As love it or hate it as spices themselves.

Tuesday, December 28, 2010

2010 perfume recap: The Best (& Worst) in Scent

What is the end of the year without summarising lists? And what is the end of a year in the fragrance industry no less without comprising a "best of" (and worst of) of sorts? To that end, a select team of bloggers brought our minds together to bring you opinionated verdicts on what you should not miss and what you might as well be spared when passing the perfume counter or browsing on your laptop.
For clarity's sake, my own list comprises only releases from 2010 (with one exception), not things I might have discovered this year which were issued previously. That doesn't mean I consider the following the "best of" in all perfumery in general (and I'm well known for sticking to favourites no matter when issued), just the best -and worst- in 2010.


Perfume of the Year: Absolue pour le Soir by Maison Francis Kurkdjian.Perfectly balanced between "dirty" and perfume-y, like perfumes of yore with its alliance of ylang ylang, honeyed rose and scads of cumin, it curiously draws upon a retro "skankiness" that's not really vulgar, more lived-in; like the precarious equilibrium a certain Mediterranean lady keeps between the mysticism and languor of the East and the rationality of the West in her own heart of hearts.
Beware skank-o-phobics! It can be intense.

Perfumer of the year: It must have been Bertrand Duchaufour's year.I don't know whether it's through bloggers' promotion or simply overindustriousness (Amaranthine -technically from end of 2009- and Sartorial for Penhaligon's, Nuit de Tubereuse and Traversee du Bosphore for L'artisan), but it seemed like he was everywhere this past while. Not that he doesn't deserve it, mind you.

Best feminine fragrance (department store circuit): Sensuous Noir by Estee Lauder
Best masculine fragrance (department store circuit):
Voyage d'Hermès by Hermès
It's difficult to make something worthwhile in the tsunami of thousands of releases that will -fatefully- be discounted in 6 months' time at consignment shops. These two are solidly built (one on patchouli, the other on woody aqueous musk), not wildly differentiating themselves, but very pleasant, lasting and with a whiff of intelligence built in.

Best Shared niche fragrance: Sartorial by Penhaligon's.
I do prefer Duchaufour's work in Amaranthine for the same brand though, only that one is much more feminine. Sartorial with its honyed, waxy lavender and patchouli is as suave as Terence Stamp in his 1960s days, with a reassuring expectancy.

Best fragrance under 50$US: Fleur Chérie by L'Occitane.
A fresh and airy interpretation of neroli & orange blossom on a bed of cedar and blackcurrant to bring forth happy thoughts in the dead of winter. Available online.

Best Limited editon: Arsène Lupin Dandy by Guerlain.It's not poised to be a limited edition, but something tells me it will be short-lived, nonetheless. A very refined soft leather for men, ready to be snatched by women as well.


The fragrance I loved (and wore) most: Boxeuses by Lutens.The icy sensuality of Bas de Soie is also quite fetching, but with Boxeuses Serge and Sheldrake revisit at last their favourite territory of the souk and the polished hides on the walls of a Berber dwelling which I had missed. Spices, candied fruits and the backdrop of nubbuck. A special someone finds this scent terribly sexy on a certain dark-haired historian and who is fool enough to argue with that?

Best new fragrance concept: If Womanity by Mugler had managed to reconcile the savoury with the sweet in a less strange and loud summation, we'd be talking about the surest trend to follow shortly on a perfume counter near you. I still believe we're to see more in this vein, only I hope more polished and assured next time.

In memoriam (discontinued): The disappearence of Bulgari Black from the UK market. It's still available in other European countries nevertheless and there is no official word on its eclipsing from production. Attrape Coeur (formely known as Guet Apens) is definitely missing in action, as we had announced almost a year now. Shame...
Worst News of the Year: Belle d'Opium signaling the death toll on the original Opium, thinned out from reformulations to the point that it's become Whitney Port where it used to be a zaftig Catherine Zeta Jones.

Trend we can do without: Need I spell it out? A-m-b-r-o-x-a-n.Dear perfumers, I get it: It's a shortcut for you, it provides the backbone you are denied by all those IFRA restrictions, it's practical and stable, it can even be nice sometimes, but please: Sufficing a composition with ambrox/ambroxan isn't going to make a proper perfume. Why is everything from Baie Rose 26 and Another 13 both by Le Labo to Juliette has a Gun Not a Perfume have to be based on it now?

Best celebrity scent: I don't really follow celebrity scents sampling-wise (my loss, you might argue). I still wear Lovely by Sarah Jessica Parker which is the best celebrity fragrance this side of the eponymous Catherine Deneuve in my books.

Most ridiculous celebrity for a scent: Paris Hilton channeling Marilyn Monroe (she wishes) for the launch of her latest scent. Now I've seen it all.

Best Buzz: Andy Tauer generates the greatest niche buzz every year. Is it any wonder?
This year he repackaged his entire line, issued new fragrances, he launched a new website and immersed himself into a good cause: promoting art in perfumery.
I was also pleased to see the Vero Kern line of Eaux de Parfum reach the States finally. Rubj is particularly stellar and Vero herself does nothing by halves.

Best Ad: 2010 hasn't been particularly memorable on the visual front: The last exciting perfume commercials I recall have been Chanel No.5 with Tautou (2009), Midnight Poison with Eva Green (2007) and Miss Dior Chérie by Sofia Copolla (2008). Bleu de Chanel directed by Scorcese is all right (mainly for its atmospheric use of blue as a reflection on the fragrance's name and flacon), but still not thrilling or imaginative enough (and don't get me started on the completely lukewarm fragrance itself!).

Worst Ad: Bang by Marc Jacobs.An oilied up Jacobs is posing with his legs apart hidden behind a giant bottle "banged" by a fireshot? If this is a pick up line, it's the crudest I have ever set eyes on. Pass me the barf bag, please.

Best Natural Scent: Light by Anya's Garden is exactly what its name implies: In a word, luminous.


Favorite Flacon: I'm not much of a fangirl for elaborate perfume bottles, prefering the architectural sparsity of Lutens, The Different Company, Chanel Les Exclusifs, Hermessences etc, but I kinda dig the latest Agonist Liquid Crystal eau de parfum flacon. It looks like some fungus life form preserved in formaldehyde on Holmes' desk while the rest of the tubes are bubbling merrily and it never misses to make me lean and observe more closely for clues as to what it contains. So weird, it's a classic!

I would have liked to see more of: Green, green, green.
For some reason, in a time when green is the byword in the cosmetics and skincare industry, it's sorely lacking in the perfumery business. Issey Miyake A Scent was a good effort, but its commercial flop was kinda disappointing. The leathery trend (see Boxeuses & L'Heure Fougeuse in "Les Heures de Parfum" for Cartier, by Mathilde Laurent) is having me enraptured.

Best name of a fragrance company: Odin never fails to make me think of Scandinavian mythology. If only they hadn't attached the New York moniker right after it...

Best Flanker: I'm possibly cheating with this one (as "flanker" is industry speak for a fragrance which reprises the name and design of a previous best-seller to introduce a quite different scent with minimal change in name, rather than a different concentration) but Parfums Caron, probably the world's most unprobable creator of flankers, has scored: Parfum Sacré Intense is capitalising on Jean-Pierre Béthouard's 1990 original Parfum Sacré (itself a study on an older Caron scent, Or et Noir) and made a beguiling spicy oriental of clove-strewn rose to lose your heart into. I certainly have.

Rising Star of 2010: "Outlaw" perfumers doing what they darn please irrespective of perfumery restriction, just for the heck of it. It was about time...


Don't forget to visit the other participating blogs in their best & worst 2010 lists:
Ca Fleure Bon, Olfactarama, Mais Que Perfume.



Thursday, September 12, 2013

Caron 2013 Fragrance Editions ~Aimez Moi, Nocturnes, Piu Bellodgia, My Ylang: Notes on Reformulation & Bottle Design

Many loyal as well as casual readers address my inbox with questions whether there are any new reformulations going on in the venerable house of parfums Caron, especially going by the news of new bottles appearing since spring 2013.

The new editions from 2013 are clearly visually separate, by merits of bottle design alone, if nothing else, which should make it perfectly easy on the buyer: the simple, architectural, oblong bottles with the square white cap, with the name plastered on the length of the front, are far removed from the older style peppercorn-studded spray bottle with the gold rounded contours cap, or the royal-blue "crowned" one for the older Aimez Moi for instance. Of course Caron has had as many bottle re-designs as any other older brand; just remember the abstract artwork on the labels on the early 1980s plain spray bottles editions with the plastic cap, just one of them. Then again, the shagreen encasing of the rounded cylinders with the colorful codes for each brand are only too recent in memory to justify another change in so little time. What's going on?

Will this new development mean that the new style will phase out the older ones and does that mean that the perfumes inside are "ruined" for loyal Caron perfume buyers? Read on dear reader what I found out about this matter for your sake.


The 2013 edition of Aimez Moi is credited to perfumer Dominique Ropion (and not Richard Fraysse who reworked the rest of the Caron canon circa mid-2000s) who also had worked in the previous fragrance version from 1996. The two fragrance versions of Aimez Moi are extremely similar compared side by side, with a hint of sweetness being more pronounced in the newer one and a less earthy iris note, making for a slightly less dry effect. Thankfully for old timers, the two are close enough to satisfy the craving when it strikes.

Nocturnes 2013 however is substantially different from the classic aldehydic floral perfume Nocturnes from 1981 composed by Roger Pellegrino. The new version is a "woody floral musk", very soft, with a muted woody (and cleaned up patchouli?) base which points it more to the direction of SJP Lovely than to -say- Yves Saint Laurent Rive Gauche. So if you're in live with the older Nocturnes, better grab the older bottles while they're still available at decent prices.

Piu Bellodgia means "more Bellodgia" in Italian (fitting language since the original Bellodgia was inspired by the Italian countryside) but doesn't appear to add more oomph to the already rich bouquet of the classic Caron Bellodgia. Reworked by Richard Fraysse, this was a composition that needed to adhere to the new IFRA directives on the regulation of eugenol/isoeugenol (spicy components used in fragrance replicating carnations, such as this one). The newer version is rosier than I get from my old bottle (which is a fuller floral symphony), with less of the spicy kick.

Caron My Ylang, is a totally new perfume addition, composed by Richard Fraysse. The perfume features a noticeable blackcurrant buds note on top, a note that is returning on the trend wagon in perfumes lately, with a white floral heart which predictably features ylang ylang. For those who prefer their ylang rich and tropical like in Ylang in Gold by M.Micallef, or those who prefer their ylang greened up and mysterious, like in Ylang 49 by Le Labo, this is questionably good news; they probably won't be thrilled. For those who love the juxtaposition of a usually rich floral note with the peculiar sour-catty hint of blackcurrants, like in L'Ombre dans l'Eau by Diptyque, this is a welcome addition.

The newer Caron fragrance editions have slowly infiltrated the counters (Londoners will find them at Liberty for instance) and will co-exist with the older ones for a while, but the future holds a complete refurbishing of the line with the newer style bottles replacing the gloriously wicked peppercorn-studded ones, as well as the crystal-faceted oblong ones with the "stopper" style cap (which mimic the ones of extrait for the lesser spray concentrations), with Parfum Sacre being the next to appear in the new style bottle. The advantage of the newer bottles is making them more male-friendly, a trait that is important to the men perfumisti out there. They also look more uniform, more of a coherent line, making way with the disparate bottle designs from various stand-alone glass molds for some of the perfumes in the line. Of course this also means an advantageous glass making cost per production, as each different mold requires a separate client account and budgeting.

In short: a reworking of the visual representation in an even more disruptive way than with what happened with Annick Goutal only this year. Let's hope what counts, what's inside, will hold a reliable standard. Aimez Moi 2013 at least is a step in the right direction.

Related reading on PerfumeShrine: Caron news & perfume reviews



Thursday, January 12, 2012

Chanel Antaeus & Antaeus Sport Cologne: fragrance reviews & comparison

Should anyone were to purchase a masculine Chanel fragrance off the mainstream, department store circuit, Antaeus would top the list. Beyond the easy-to-like-factor of  Égoïste, Antaeus is at once satisfyingly full-bodied and perversely challenging to pin down, like a porcupine run amok. It both feels as ambitious as Gordon Gecko and is sexy as hell at the same time. In fact "shexy" is more accurate of a description; it was the first, purring exclamation my girl friend blurted out when presented with a blotter sprayed with it. Her eyes all sprakled up, I swear! And she's a gal to wear floral musks and light woodies herself, no potent stuff by any stretch of the imagination.

As to Antaeus Sport Cologne, such an outfit not only exists, it's totally hawt itself! Contrary to what might be expected of the name, it's neither new, nor shy, sporty-smelling cologne. Instead Antaeus Sport was conceived just 4 years after the original as a rather less chest-thumping version; in contemporary terms, that's as polite as Gordon Ramsay and as meek as Simon Cowell and I just love it. I've  made myself crystal clear, I hope? Good! On to the more analytical description.

Chanel Antaeus Scent Description & Contradictions
Antaeus hails from Greek mythology, though it was Jacques Wartheimer who decided to name his company's new masculine thus after the shop name of one of his friends (don't ask!). The handsome hero with the hostile name (the Greek "Antaios" means opposing, it survived as Änti in the Berber tradition, since the hero was supposedly born in Libya) was a giant (the son of Greek Goddess of the Earth, Gaeia, and of Poseidon, the god of the sea) and the fragrance would be just as powerful. His advantage, in true Dracula-style millenia before the Stoker hero, was touching the sacred earth-mother for regaining his strength, and classical sculpture presents him in wrestling poses with Hercules lifting him in the air in a crushing bearhug. No wonder Chanel Antaeus soon became a cult gay favourite! As would have been expected, Antaeus is a beautiful, classically handsome earthy chypre scent, woody-baritone in timbre with glorious animalic, leathery and herbal accents. Not only that, but it's classically built into an arc of progressing accords which keeps one engrossed till the very end.

Composed in 1981 by in-house Chanel perfumer Jacques Polge, in-house Chanel perfumer after Henri Robert and Ernest Beaux before him, it brings back the 80s as surely as Doc Martins, suspenders on men, and jackets with shoulderpads. The fragrance is so complex, nuanced and well-blended, I seem to sometimes pick up notes that aren't even listed in the official notes given by the company, such as chamomille, smooth amber, some subdued rose beneath the patchouli, even a hint of fruit...then I can't quite catch them again, and on and on. It's also funny that it gives the impression of being oakmoss-rich, while in fact neither of the boxes are stating even as small a percentage as 0,1% as allowed by IFRA directions. Not only that, but its perfumer, Jacques Polge, has been put on record in French paper Le Figaro, a propos the launch of "nouveau chypre" 31 Rue Cambon as not a great fan of oakmoss anyway, because he" finds the smell too bitter". A self-proclaimed oriental lover, mr.Polge "had to search for exotic varieties of patchouli growth to substitute the moss element that is needed in a chypre composition". Yet surely such reasons had no resonance back in 1981 and Polge has used oakmoss before (even in keepsaking the other Chanel fragrances he didn't author). But smelling Antaeus besides similarly veined leathery woody-oriental Yatagan by Caron, one sees how it might just be possible.

The opening blast of Antaeus is arid and very memorable; sharp citrusy notes (clary sage, bergamot and lime with its sharp yet lightly sweet profile) meet the unique aroma of myrtle, but at the very same moment we're buoyed by the deathly pungency of castoreum flowing from the depths. This gives a leather note of impossing character, smoothed thanks to woodier nuances and herbs (thyme mostly). Perhaps this is why Antaeus can justifiably stand as the masculine version of Chanel No.19 and thus finds its lineage in the Chanel portfolio. But whereas No.19 is powdery with a glimpse of flowers, Antaeus is manly as a "French key" and bitter-dark with a somewhat soapy note (which reminds me of chamomille, rose, patchouli and vetiver combined). The woody fusion of patchouli and sandalwood reminds of formidable virile masculines of the same era such as Cartier Santos and Givenchy Gentleman..and yes, Kouros by YSL! What asserts the Chanel's irresistible charm, stopping it from appearing desolate and bone-dry, is the delectable, sweet and decidedly "animalic" (aka animalistically sexy) labdanum and beeswax absolute base; the two materials are pheromone-like, erotically full of vibrancy, full of hushed gropping in the dark. The contradicting enigma of total id in a total class package.

Notes for Chanel Antaeus: Clary Sage, myrtle, bergamot, patchouli, sandalwood, labdanum, beeswax absolute.

Antaeus seems to have passed through two reformulating periods, as far as my memory serves. The first deducted some of the opening pungency and upped a somewhat aldehydic character in the opening. The second lightened the potency and lasting power, but seems to have re-established some of the arid and distrurbing top note which makes it what it is. It's perfectly good as it is, for now.


Chanel Antaeus Sport Cologne Scent Description, History & Comparison with Original Antaeus
Antaeus Sport Cologne (1985) came on the heels of the original, making it a "sport vintage" which is an oxymoron to write history with. It's now discontinued for no good reason other than it might have given convulsions to the type of guy who is seeking fragrances tagged as "sporty" because in reality he wants a limp-wristed thing to not offend other guys at the office. Exactly contemporary to Guerlain's exquisite Derby, this old-school fragrance shares some of the latter's facets imbuing the heart with an irresistible pull. Namely the green bitterness of the artemisia, some of the spice (the nutmeg and pepper in Derby become pimento, mace -from which nutmeg is extracted- and pepper in Antaeus Sport), and certainly the woody and leather core. This is an aromatic woody chypre like the original and it packs a punch. While Derby is firmly poised on Perfumed Olympus, Antaeus Sport languishes in limbo due to its unknown status. It's true that Derby is plusher in typical Guerlain style and rather more polished (the way Diorling is super-polished in the feminine leathers stakes), while the Chanel is a bit rough at the edges, but by no means an unworthy contestant.

The two Antaeus verions are clearly related, yet they do persent their differences. The Sport variant is smoother and less herbal than the original Antaeus, with a less dissonant harmony and a more luminous -rather than darkish- trail. It's totally lasting and rich, however, belying its perception as a "lighter" edition. This is seriously good stuff and if you happen upon a bottle someplace (auction, estate sale, back of moving out apothecary) grab it and hold on to it for dear life. On the plus point, since it faced the fate of discontinuation, it profited from having its depths non disfigured and its potency preserved intact.

Notes for Chanel Antaeus Sport: Bergamot, lemon, artemisia, peppermint, pimento, rose, pepper, mace, jasmine, leather, vetiver, sandalwood, patchouli, oakmoss.


Sunday, September 23, 2012

Robert Piguet's Bandit to be Reformulated (Again)

The Robert Piguet company is compelled to revise the formulation of one of their beloved classics by perfumer Germaine Cellier, the bracing ‘Bandit’ perfume due to compliance with the latest regulations on allergens/irritants in the fragrance industry.

                                           

According to Basenotes: The current formulation was praised by Luca Turin and Tanya Sanchez in their perfume guide, but with changing regulation the company says it needs to address the issue: “The IFRA regulations on oakmoss make things so difficult for that perfume” says [Joe] Garces [CEO of Fashion Fragrances & Cosmetics] “If you keep changing and keep tweaking things you could end up with a different thing. I don’t want to spoil it so I’ve asked [perfumer] Aurelian [Guichard] to look at the whole thing again, to go back to the very original formula and take it from there.”

 Given Guichard's delicate impressionist hand as opposed to the brutal fauvism of Cellier, could this pose a risk on effacing the sharp character of Bandit? Remains to be seen. Let's be hopeful and hope that we can sample for ourselves soon.

Related reading on Perfume Shrine: Bandit by Robert Piguet perfume review & history, Robert Piguet news & reviews

Wednesday, January 27, 2010

Upcoming Releases & News: Rumours and Facts

What does the upcoming season hide for us? Several houses have some surprises for us and some facts and cross-checking was in order.

According to the Moodie Report, Guerlain has two new men’s fragrances for the upcoming season: Habit Rouge Gentleman Driver and Guerlain Homme L’Eau.

The former, only a seasonal limited edition, bases its inspiration on automobile racing, hence the Gentleman Driver moniker. The press material talks about the (ultra-fetchy) Steve McQueen in Le Mans (with some shades of Bullit no doubt), the Paul Ricard race track and the circuits of Monaco. Yeah, yeah, colour me non impressed. Actually they could have been historically correct and attribute the moniker to the one who really had it: Louis Chiron, the statue of whom stands on the picturesque port of Monaco. One of the great pre-war Formula One racing drivers and a serious contributor to the Bugatti legend (model 18/3 Chiron is named after him), he is the only Monegasque to win Monaco Grand Prix and one of the curves is named in his honour. It seems to me this is Frencher than quoting McQueen, but I think we know who they're targeting eh? "The juice is a reworked version of the original Habit Rouge Sport*, and features bamboo, pink pepper, bitter orange, jasmine, woods and musks. It is presented in a translucent red flacon, adorned with a metal plaque bearing the Habit Rouge Sport logo and engraved with the name of the edition: Gentleman Driver. The outer carton is a matching red and metallic mix".

*Come again?? Flanker of a flanker?

For women, Guerlain is proposing the latest Aqua Allegoria, Flora Nymphea, this coming spring, to celebrate the 10th year anniversary of the Aqua Allegoria line, and for the occasion a 3D animated film will be presented in which a nymph named Flora Nymphea will tell the story of flowers and scents led by a bee, symbol of the brand (the film lasts a minute and will be broadcast online this coming March). Guerlain called on French singer Olivia Ruiz to narrate the story. Created by Thierry Wasser, the scent features syringa (lilac), African orange blossom and honey notes, encased as always in the gilted-honeycomb glass bottles of the line.

On the other hand, things are more exciting elsewhere: The in house perfumer for L'Artisan Parfumeur, Bertrand Duchaufour, has been held on record saying "I am working on several projects for L'Artisan Parfumeur, including a Vetiver, a Tuberose and an Amber-Oriental" (The news had been first broken in an excellent interview on fragrantica by Michelyn Camen back in August 2009). It is confirmed that L'Artisan and Duchaufour are issuing their tuberose this upcoming spring. Let's not forget that Bertrand is no stranger to the carnal blossom, as the heart of Fleur de Liane is also a soft coupling of tuberose and magnolia (let's not sidetrack his man-eating floral Amaranthine for Penhaligon's either, speaking of carnality), while L'Artisan has an under-the-radar cult buttery but uncomplicated tuberose already in the line called Tubereuse. The new one will be a stand-alone permanent addition. Whether this will signal discontinuation of the older in favour of the newer, as we had announced concerning their Vanilia while reviewing their Havana Vanille last August remains to be seen. Personally I don't see the older Tubereuse moving much commercially and my strong suspicion is that newer is always preferable in this dance macabre of reformulations, so you know what you should do.

Hermès is issuing their newest unisex this coming April, a scent which will not be part of either Les Jardins, nor the Hermessences, nor the Cologne series (which they promised me they will implement with more instalments soon). Termed Voyage d'd'Hermès, the new fragrance breaks with the tradition of the house's bottle designs as well, taking the shape of one of the petite marocinnerie products into a glass shape that will hide the spray mechanism under a metal "pochette" designed by Phillipe Mouquet. According to a Vogue insider the release is NOT a mainstream launch, this is a special product for travelers, hence the clever packaging and will be exclusively sold at Hermes boutiques, which according to official info so far is a mainstream distribution product (boutiques and department stores). The scent will feature mainly musks with fresh and woody notes in the Jean Claude Ellena style.
ETA: Official info tells me the bottle is refillable offered in 35ml and 100ml and official launch is April 2010.

And let's not forget the re-issue of the previously limited edition Calèche Fleurs de Méditerranée centered on mimosa, which we had announced a while ago.
Interestingly, according to Sympatico.ca, "It was also announced in late December that the French label plans to launch a new brand in China, called Shang Xia. The goal is to play a bigger role in the Chinese market by creating items and styles using materials rooted in the Chinese culture". An interesting development to watch in relation and perspective to the markets catered by Hermes already and their future strategies.

To the delight of several Hermesophiliacs, the exclusive Hermessences are finally online, a rumour which we had entertained for a long while but is now reality. Interestingly, however, it is only the big bottles which are available for online purchase and not the discovery travel sets (those contained four mini-sprayers of 15ml/0.5oz in either four assorted fragrances, actually the original quartet introduced, or 4 of the same fragrance). You can visit the American site on this link. Although there are a few mentioned there, the international sites stock more of the line. Nevertheles Brin de Reglisse is lacking from all of them!! I hesitate to attribute it to a sudden omniplacent lack of stock, as it wouldn't make sense when the others are all at the ready. It would be perhaps be more indicative of the truth if I hypothesized that the ratio of natural lavender in Brin de Reglisse (an aromatic material extended to its natural extremetieis approaching licorice notes) required adjustment in view of the upcoming IFRA restrictions. Either that or...But let's not rain on anyone's parade with similar dishearteaning news as the Lutens discontinuations. I trust that Brin de Reglisse will be soon back online proving it's not chopped off the line.

Related reading on PerfumeShrine: Upcoming Releases, News from the Industry, Guerlain series

pics via moodiereport, miriamescofet.com and hermes

Wednesday, October 3, 2007

Chypre series 3: the new contestants

 If we are to talk about New Chypres (also nouveau chypres or "pink chypres" see below), we need to clarify some things. If you're new to Perfume Shrine's Chypre Series, please refer to the following basic articles:
What ARE "chypre perfumes"?
What are the aesthetics of chypre fragrances?
What's the history and zeitgeist of "chypre" evolution?

In our quest for chypre perfumes we stumble upon a peculiar phenomenon: there are scarcely any true chypres getting produced in the last 25 years!! Why is that? The answer is two-fold and fascinating in its denouement.

First of all, there is the matter of ingredients getting replaced and restricted, with oakmoss being the most crucial and prominent one as mentioned before. However surely this is a very recent phenomenon that only lately has seriously affected perfumers and houses into producing fragrances that do not make use of this elusive, wonderfully sensual ingredient. For example it was only at the beginning of the year that Mitsouko begun its journey into its latest reformulation, the one that lowers the oakmoss magnificence into the accountant-minded IFRA guidelines. Perhaps it's just as well that the process is going slowly in those instances so one can stockpile a favourite version/vintage while they still can. Labdanum is also slowly being replaced by other ingredients. Miss Dior, this legendary New Look debutante has had a makeover by Queer Eye for the Straight Guy. The effect is not quite as endearingly old-fashioned as it used to be. The sister fragrance (or should I say evil step-sister?) Miss Dior Cherie is the new direction in which the pendulum swings.

Nevertheless there must have been something else besides ingredients' embargo at play, influencing trends and production, which we will explore in another installment on the Chypre series real soon.

In the meantime, it might be interesting to note that after what seemed a total eclipse of chypres in releases of late years, there has been a new category of fragrances coming out slowly but surely that although not typical of their family they bear the illustrious label regardless.

They encompass lovely watercolours like Narciso for Her by Narciso Rodriguez, the coquette qui fait la coquinne Coco Mademoiselle by Chanel (classed either as floriental or fruity chypre, leaning more to an orientalised patchouli), the grapefuit laden abstraction of Ralph Lauren's Pure Turqoise , the sexy safron rosiness of Agent Provocateur that might have been at the vanguard of the trend.
These new entries into the galaxy of chypre have been ingeniously coined by Ayala Moriel as "pink chypres", simply because they exude a modern, young and girly air that is a novel take on the old sophistication of a classic chypre.

Michael Edwards, the man who is responsible for the "Fragrances of the World" system is classifying them under the "mossy woods" umbrella as evidenced in the Sephora directory. Oakmoss is mentioned in the introductory note, yet it is distinctly shunning the invitation in several of those listed.

But then how conclusive are fragrance families and categories anyway?

Referenced in the series "Que sais-je?" in the volume Le Parfum Jean Claude Ellena notes:

I've taken part in the perfume classification committee of the Société Française des Parfumeurs, but nowadays I wonder what its use really is. [...]In today's olfactory classifications, I believe that the most valuable information lies in the perfume's date of creation, its name, and the name of the brand that launched it on the market. The date allows us to put perfumes in an evolutionary perspective (as long as we are able to smell them), while product names and brands give us some indication of the degree of creativity involved in each company. (p. 77-78)
(quote copied from Marcello on nowsmellthis)

Clearly this is a renouncement of formal classifications and perhaps a rather elitist streak, one might say, that runs into this 60 year old minimalist perfumer responsible for such masterpieces as First by Van Cleef, Declaration by Cartier, the Hermessences and the Jardin series (en Mediteranee and sur le Nil) for Hermes and numerous others. But then again Jean Claude has a family which cherises aromas in everyday life and sits down to Christmas dinner hiding little aromatic gifts under the napkins. His daughter is also a perfumer, Cecile Ellena, the co-nose of The Different Company. It goes with the territory.

With that in mind, if we choose to take his side, this new category of chypres is worth exploring even though they lack the characteristic bergamot-oakmoss accord that is typical of the classics of yesterday.

So what goes into the production of those modern chypres?

The typical bergamot top of classic chypres has long been known to be phototoxic, resulting in brown patches on the skin upon exposure to UV radiation. It has been advised ever since I can recall to avoid placing perfume in spots that would be exposed to the sun, exactly because of that. And it has been well-known and accepted for decades. Why it has become such a derisive issue now, which demands the restriction of its use in minute amounts or the clear labelling on the box, is a matter that has to do with complicated legal reasons and the fervent desire of companies to not get entantangled in judicial battles that would cost them fortunes.
Bergamot has thus been shunned for other citrusy and bright top notes that include fresh and slightly bitter grapefruit, sweet mandarin and tangerine (like in Miss Dior Cherie), homely orange in some cases, and even floral essences that marry the florancy with the high volatility and sparkle of hesperides, like neroli or even orange blossom (as is the case in Narciso which uses a synthesized orange blossom that is also apparent in this year's launches for men Dior Farhenheit 32 and Gaultier Fleur du Male).

Fruity notes such as mangosteen (Hillary Duff With Love), lichi, watermelon and passion fruit (Masaki Matsushima Masaki), strawberry (Miss Dior Cherie)and berries (Badgley Mischka) are also appearent, although this might have to do with the overuse of fruity aromas in perfumes of recent launch anyway.
Sweet gourmand touches (caramelised pop corn of Miss Dior Cherie and creme de cassis in Badgley Mischka) might also be attributed to that and not to any desire to revolutionise the chypre notion any further. Which is just as good...

Oakmoss and labdanum have been substituted by grassy, pungent vetiver ~that aromatic root from Java that is the dream of every engineer as it binds itself into substructure; and by patchouli ~that indian bush with the sweet smelling leaves that produce the most potent smell in the vegetal kingdom. The two have been the base accord of almost every new chypre to emerge since 2000 and are going steady in their triumphal marching into perfumery even in seperate capacities. They are tremendously popular notes in both feminine and masculine perfumes.

Often spicy notes, such as coriander (Emporio Armani City Glam Her), or herbal ones, such as angelica, mingle with various musks to accent the murky character of the new chypres. Producing thus oeuvres that although they bear no relation to the old-fashioned intense warmth and powder of their predecessors, they appeal to similar audiences; audiences who have been conditioned to love chypres since childhood perhaps, be it from received memories through beloved family members, or through an appreciation for the unidentifiable character of those Old World sumptuous fragrances.

In any case the future for modern chypres is looking very bright indeed!


Next installement will tackle matters of aesthetics.



Top pic sent to me by mail unaccredited, pic of Narciso bottle courtesy of Nordstrom.com

Saturday, February 24, 2007

Continuing the saga: *what* future of perfumery???



I planned on writing up something about how the future of perfumery looks very grim indeed after so much arbitrary action has been taken to limit and restrict creativity for anyone concerned.

You might remember that it started long ago with oakmoss, a natural sunstance of which there is no equivalent synthetic to substitute, rendering a whole olfactory family, that of the chypres, obsolete and wimpering at its last throes of vintage life. After the loss of those vintages, nothing more...This had prompted me to write a lament for Mitsouko the brave. Maybe I was just being my usual passionate self.
But then the issue escalated and then escalated some more.
This has taken such a toll that even Chanel is issuing things in Les Exclusives line (more of which in review form later on) that smell nothing like chypre, yet they are being touted as being the best chypre in 30 years.
I don't know...I might be cynical. But is this what we are reduced to?

So today I came across this excellent article by Tony Burfield who is co-founder of Cropwatch ( a body who does some 'opposition' work for that 40th amendement IFRA of which I have talked about) and I think it's very worth reading.
Please do so here.
It seems as though we are being conditioned to believe that things are not what we see them plainly to be. A Magritte come alive.

I would be very interested in your comments.


Artwork by Rene Magritte "Ceci n'est pas une pipe" (=this is not a pipe) courtesy of allposters.com

Thursday, June 5, 2014

News on Availability of Guerlain and Annick Goutal Fragrances

A while ago it had been openly discussed that some fragrances in the Annick Goutal line were being dropped off the collection, right when there was a major overhaul of the entire brand reflected in repackaging. This isn't unusual in this day and age and indeed the original Goutal line had already seen the demise of a few of the initial scents for better or for worse. However for at least one among the more recent releases which went missing, I'm referring particularly to Mon parfum Cheri par Camille (a tribute of the daughter to the mother) the argumentation presented always seemed rather non sensical to me.

As per one sales assistant "Mon Parfum Cheri was really disliked by the normal Annick Goutal customer" and therefore it wasn't restocked. The logic went that the "normal" AG customer goes for light, floral or subtly gourmand fragrances that are feminine in a romantic, young and ethereal style (so enter Petite Cherie, Eau de Charlotte, Quel Amour and the like) and Mon Parfum Cheri being a retro chypre it had no chance. Looking down on current tastes is a very popular past-time on perfume boards but it can backfire.
On topic: then how does one account for Goutal's Passion, for Tuberose Passion, for Grand Amour and for Heure Exquise, not to mention Ambre Fetiche in the Orientalistes sub-line which are nothing but? They were all remaining in the main line with no wavering (they were prominently displayed on the Goutal website), donning their new dresses of a bottle and label like the rest of them as if it was nobody's business. The limited distribution pattern (another offer of an explanation) also made no sense, since the US launch of the newest fragrances had been made with enough fanfare to justify an interest in the particular market which would be deemed silly to nullify just a few short months later.
behold Perfume Shrine's photographic evidence of what we're claiming!

At the time I had offered the explanation that the house was busy reformulating the fragrances (at their own cost, as is the custom) so that they could meet with the impending IFRA restrictions effective immediately, whenever they were able to. If that was possible from a technical point of view, any missing stock was simply a matter of practicalities requiring for the new bottles to be somewhat delayed.

I'm glad to see that I was mostly correct. The new Mon Parfum Cheri par Camille is proudly displayed at stockists who sell the revamped collection by Goutal and it looks like it won't be any more limited in distribution than it originally was, which is to say widely available (120 euros for 100ml).
The photo included in this post above showcases the new packaging. You can see the old packaging just below.
the old packaging…more suggestive thank to the color of bottle, though

In what concerns Guerlain, I have great news concerning one of their latest fragrances: the much loved Terracotta Le Parfum (fragrance review included on this link), France's answer to the best-selling status of the Bronze Goddess fragrance industry by Lauder, I have the privilege of very exciting news! Although the tropical creamy floral was launched as a limited edition for summer 2014 (and therefore hard to come by now that perfumistas have been stampeding to get their little paws on a bottle), the scent has sold enough that Guerlain headquarters are considering it of a potential permanent addition to the collection. If you are therefore interested in making this come true indeed, do seek it out, contacting your favorite Guerlain sales assistant, emailing the Guerlain PR service and contacting the Paris flagshipm so that the Terracota Le Parfum scent becomes available next summer and all the subsequent summers as well…

You can thank me later and you're very welcome.

Sunday, July 11, 2010

The new Tauer "Carillon pour un Ange": Bottles Giveaway!

It's our pleasure to announce Tauer Perfumes is giving away two bottles of his latest fragrance, Carillon pour un ange! So leave a comment below and two winners will be randomly picked to receive their full bottle prizes!

Carillon pour un Ange was formerly known during development phase as Gabriel (fittingly, eh?) Andy is inviting you all (in celebration of his five years blogging and the unveiling of his new site, check it out!) on e-book charity project, "a panopticon on lily of the valley". The topic is: “A MOMENT WITH LILY OF THE VALLEY". You can write a poem, draw a picture, or write us a story.” Anything, really, as long as it's not copyrighted or previously appearing online or in print. You can either email it to them or mail it to them (instructions on this link). A selection of the submissions will be published in an e-book, with the proceeds donated to charities chosen by a vote on his blog. As Andy says: “I see an environmental, a human development and a charity devoted to push forward peace as the selection for the vote.”

As to the new fragrance? Tauer envisioned it as “a green choir of flowers; smelling lily of the valley is always a joy for me [ed.note: his mother wore Diorissimo]. I love the idea that you cannot buy a natural concentrate of lily of the valley, that the flowers resist to any large scale concentration of their fragrant soul.” It's an interesting note to be sure, in more ways than you had imagined as we had pointed out (naughty article is linked!) For a comprehensive article on Lily of the Valley as used in perfumery please refer to this link.

Andy constructed a base that bypasses some of the latest IFRA problems "rich in ambergris, then there is a bit of vetiverol (woody, vetiver like note without the dirty earthiness), some oakmoss fitting with EU regulators, a hint of a sandalwood note to fix things, and a fine styrax line that again fixes things, adds a hint of leather, sets an accent…“ The fragrance comes in those cute 15ml bottles he used for Une Rose Chyprée as well, as Eau de Parfum Riche (everyone knows you always get your bang for the buck with Tauer perfumes!). This is intended as a prelaunch until spring 2011 according to the perfumer, when upon the bottle just might change (I suppose this means if the fragrance is loved a lot, a bigger presentation might ensue).

Carillon pour un Ange contains notes of rose, ylang, lilac, lily of the valley, jasmine, leather, ambergris, moss, and woods.
I will follow up with a review shortly, but here's your chance to win one of the two bottles of the newest Carillon pour un Ange! Don't be shy!

Sunday, January 24, 2010

L'Eau par Serge Lutens: fragrance review & a draw

I was wondering when next there would be some blogosphere ruffle about a release which creates chasms of opinion, has Turania pan it mercilessly because it doesn't exactly follow the "grand manner"* and creates queues at online decanters to sample it to satisfy the most aimed-at attribute of them all: curiosity! Serge Lutens doesn't miss a beat: With L'Eau Serge Lutens he presents a completely atypical composition ~clean, iron-pressed, steaming like the hot towels infused with citrusy accents presented at luxury hotels for guests to freshen up before diving to the house-warming basket of delicacies.
And he will certainly have everyone wondering how and why he chose this path. Some will put it down to artistic decisions after exhausting the theme of balsams, cedar, cumin and dried fruits, which Serge has indeed culminated into an apotheosis. It could be; great artists are those who abandon la manière (and please note how Gris Clair, Clair de Musc, Iris Silver Mist and Encens et Lavande are essentially none of those things). Some others will venture this is a move to corner the emerging China market. However it is reported that the real turnover on luxury products in China accounts for the household name brands (Cartier, Chanel, Hermès etc). Nah...Others still will put it down to the industry being restricted right and left because of IFRA; if one is only allowed to play with a diminished palette they might as well be insolent and do a 180degree turn!

Whatever it is, Serge Lutens presents L'Eau Serge Lutens, "L'Anti-Parfum": "le savon le plus cher du monde" (i.e.the world's most expensive soap), that is to say a perfumer's idea of "clean", conceived alongside his long-time collaborator Chris Sheldrake. The new fragrance, which I got as a preview and have been testing this past weekend fascinated by its surprising yet familiar feel, is not an eau de cologne version, certainly not an aquatic, nor a light skin-like oriental in the manner of Clair de Musc. L'Eau Serge Lutens is almost mineral-like, in the manner that Eau de Gentiane Blanche is like white volcanic dust on a cool morning, and it would make me feel that the convergence of Mars and the dark side of the Moon ~two diametrically different artists~ has finally happened.
Yet the feel compared to the Hermès cologne is different: a little less bitter in the opening, a hint of bleach even, a little sweeter overall while still a quite bitter "clean". It's like a silvery white book on a shelf, all cool glossy pages, bookended on one side by citrus (the tinge of a little grapefruit, some of the nitrile in Sécrétions Magnifiques too; Quest's Marenil molecule it seems? but good God don't stop reading yet!) and on the other end by musks. There is kinship** with Essence by Narciso Rodriguez as well as Perfect Veil by Creative Scentualisation to give you an idea, but it manages to be neither's replica and to stand on its own feet, more aloof, more Chinese dry-cleaner's white shirt than either.
I bet it will infuriate those who expect opulent baroque from Lutens by default and it will be shunned by neo-bourgeois as well as those who insist on "smelling pretty". L'Eau Serge Lutens is handsome ~and perfectly unisex~ in its austere cleanliness, but pretty it is not. The lasting power is phenomenal, especially on fabric, where the facets of bitter and "nautical" are more evident.

But if papa Serge maintains cleanliness is the new ideal, is "cleanliness next to godliness" or is that only a Protestant concept?
The avant-garde painter Francis Picabia (1879-1953) had interestingly proclaimed between 1912-1920 that "la propreté est le luxe du pauvre: soyez sale!" (i.e. "cleanliness is the luxury of the poor: be dirty!") Certainly with the increasing commodities in plumbing and indoors water supply, the urban lower classes ~ for centuries destined to live among filth~ suddenly had access to the elements of hugiene, equating them in outer appearence at least to the upper classes. This elitist stance by Picabia was echoing in my ears as I read the new promo material by Lutens in which "cleanliness is the new luxury": Could it be that Serge is having a good laugh on us all? It wouldn't be the first time he employs a healthy dose of humour in his opus (see Fille en Aiguilles, Tubereuse Criminelle, Mandarine Mandarin...) Personally, it's that wry humour which I most appreciate in his work, regardless of whether I wear them all.

*Well, we saw what happens to new releases following the grand manner: they get discontinued!

**One of the ingredients is Tris (tetramethylhydroxypiperidinol) Citrate, a widely used Ph adjuster and "buffer" which extends the life and aroma of deodorants, after shaves and eaux de toilette. I suppose this is part of the familiarity too.

The new L'Eau Serge Lutens is embottled in a longer, even more architectural flacon which reminds me of the first cosmetic preparations by Shiseido and Eudermine, the beautifying lotion-cum-aromatic in the long red bottle.
L'Eau Serge Lutens is part of the export line and will be available in Europe from February 1st at the boutiques selling Lutens scents and from February 15th also online. Release for American stores is scheduled for March.

For those of you who simply can't wait, I have a sample for a lucky reader. State your interest in the comments! Draw is now closed, winner announced shortly!

In the interests of full disclosure I got sent a small sample as part of the communication by Les Salons which I am offering for the draw.

Painting Girl in the Bathtub by Everett Shinn (1903). Lutens portrait via press material

Tuesday, March 1, 2011

Three Cheers for Perfume Chemistry

Much as perfumery has often been the marketing story of virgins amassing jasmine petals at the crack of dawn in endless emerald fields on exotic lands (and it is a lovely image), some synthetic molecules created in the lab have irrevocably revolutionized the fragrance industry as we know it: Hedione, Galaxolide and Calone for instance have left a footprint as big as the Yeti’s in modern perfumery, accounting in some cases for a big percentage within a formula in and of themselves (see Trésor and Cool Water or the odd case of Dune for instance ~also the iconic fragrances touched by hedione).


Sometimes these molecules were arrived at years before they were popularised in mainstream compositions the consumer buys off the counter today: Calone for instance, which catapulted the "marine scents" trend in the 1990s, was patended as "Calone 1951" in as early as 1966 by the pharmaceuticals collusus Pfizer. Sometimes, on the other hand, new molecules are the very reason why specific styles of fragrances multiply like Gremlins: see the recent cases of Ambrox and synthetic oud.

Damascones and ionones have brought their own particular challenges and risk-taking through the course of the 20th century, ending in beautiful specimens (examples include Nahéma, Féminité du Bois, Nombre Noir). I have always had a soft spot for nitromusks myself, which I absolutely love in vintage creations due to their intimate and warm character, but of course science and the industry go on and we must adapt with the times...

I like to think that we’re upon a Brave New World in which the not-forgotten old artistry of naturals alongside the sleight of hand, that relies in the proper dosage of synthetics, will produce astounding and unprecedented results: Safraleine is a beautiful example, exactly because it brings on both spicy and subtly leathery facets to the fore with a restrained hand. We’re seeing a new sophisticated generation of aqueous and “ozonic” molecules too, away from the obvious “watermelon slap” of Calone: Scentenal (Firmenich), Cyclemone A and Floralozone (both IFF); for instance the latteris featured in otherwise earthy Vétiver Extraordinaire in Editions des Parfums Frederic Malle, where it juxtaposes freshness to the mustiness of the grass.

Alternatively, in some cases, modern technology aims to replicate retro effects which we used to miss due to depletion of the original and shortage of technical solutions. Let me mention some examples:
White Moss is an IFF patent to create a green-mossy accord at the base of some nouveau chypres such as Lauder’s Private Collection Jasmine White Moss. I think it’s an excellent addition to IFF's already impressive stable as it manages to bypass the “problem” of oakmoss restrictions (as inflicted by the industry-self-regulating body IFRA) while at the same time smelling as a proper green chypre base-accord should (comparable to the original Cristalle for instance).
Jovanol by Givaudan is creating the creaminess and intense lasting power which we had come to associate with the “creaminess” of sandalwood, its lactonic facet ~perfume speak for that warm, milky cozy, cuddly effect that older Orientals and woody fragrances with a preponderance on Mysore sandalwood used to have. The anisic note which we have come to associate with anisaldehyde and retro effects such as those in L'Heure Bleue is given new lease by Givaudan's captive Toscanol (which is in its turn substitutes the similar chavanol), used to mollify lavender compositions. And who can disregard Cashmeran, that tactile "cashmere woods" note embraced so lovingly by both mainstream fragrances (DK Cashmere Mist, Alien by Mugler, CKin2u, Fleur de Cristal by Lalique) as well as niche (The Beautiful Mind series Intelligence & Fantasy)? Its encompassing woody-musky-soft and sensual profile makes it a passe-partout ingredient.

I like one small detail about musks in particular, how the newest mascrocyclic Cosmone by Givaudan (a warm musk with a nuance of ambergris, smell in DelRae's Panache for instance) is taking on the expanse and beauty of the Cosmos to graft it unto its name. One better from the previous Galaxolide which was also astro-inspired in regards to nomenclature! And the ironic touch that it’s used in a fragrance bearing such a cunning name as Pi Neo, which means "new" in Greek. Isn’t perfumery dreamy?

picture of perfumer at Lever Laboratories in New Jersey, c.1950 via howstuffworks.com

Tuesday, December 8, 2009

Grossmith relaunched, part 1: the history

There's no other piece of news which brings a greater frisson of excitement through a true perfume-lover's veins than the relaunch of an old, historical house. Grossmith, an English perfume house originally established in 1835 in the coterie of influential perfumeries such as Penhaligon's, Guerlain, Floris and Creed (who were following the footsteps of Houbigant and Lubin), has been relaunched by the great-grandson of the original founder working in collaboration with Roja Dove. If you have clicked on Les Senteurs or read one of our Christmas Gifts Ideas post very recently you have seen their wares and marvelled at their elegant bottles of Baccarat crystal and the exotic sounding names... In fact the maison Baccarat has given specific license for the relaunched Grossmith to use the original moulds from 1919 for the range and only minor details have been modernised. But let's get first things first, tracing the Grossmith history together in Part 1 of our exploration of the brand.



J.Gorssmith & son Ltd. was founded in the City (London's business centre) in 1835 by John Grossmith, but it was his son, John Lipscomb Grossmith who developed the firm into a brand with commercial cachet involved not only in parfumerie alcoholique, but also in soaps, powders, toilet preparations and a hundred other scented products (much like Guerlain). Their tour de force? The Grasse-imported essences and the beautiful Baccarat crystal flacons employed. John Liscomb was trained in Grasse and his prolific imagination is reputedly responsible for at least 300 formulae, 96 of which are for fragrances, zealously kept in the company's archives.

A prize medal for perfumery wasn't far behind: The 1851 Great Exhibition saw Grossmith the only British company to land one. Royal warrants followed suit: Queen Alexandra (consort of Kind Edward VII) as well as members of the Royal Courts of Greece and of Spain awarded Grossmith with this mark of recognition (The seal requires at least 5 years of supplying goods or services). The gesture of offering a custom-made fragrance for the wedding of Princess May of Teck and Printe George of Wales (they're best known as King George V and Queen Mary, grandparents of Elizabeth II) is aptly fit for romantic daydreaming. But they also made less expensive, more accessible scents like White Fire (Bouquet), a parfum in red with a pointed top, on of their trademarks from 1954 which lasted all the way through 1980.


But not everything was ~literally and metaphorically~ strewn with roses! Grossmith was family run for three generations (until 1924) but by 1970 it changed hands and trading came to a sudden halt in 1980. Like so many other old houses the modern needs and the ascent of the designer scent had hit hard the more traditional firms in the sector. The brand seemed completely doomed. But thanks to luck, the rising awareness of perfume history instigated by the Internet (and these very pages I should hope) and the business acument of the great great grandson of the founder, Simon Brooke, the idea to relaunch the house suddenly sounded great.

Now, I know several brands which had some "refreshing facework" and were ready for modern tastes and honestly they didn't even come close to resemble anything historical. And I admit I was sceptical myself before testing the scents. However mr.Brooke didn't cut any corners and seems to have invested money into a sound business model: true luxury with consulting by the best and prime materials from the experts in the field. Namely the Grasse-based house of Robertet, who is specializing in natural materials, took care of reproducing the formulae with high quality standards and Roja Dove, a well-known fragrance authority, has overseen the re-creation of the fragrances with attention to detail and featuring them in his Haute Parfumerie boutique at Harrods. Like Roja says:
"Grossmith played a significant part in the development of modern perfumery and occupied an important place as a fine English perfumery house at a time when English perfumery rivalled that of France. It has languished for many years and its revival is a welcome addition to the perfumery canon as their scents have a wonderful complexity and quality which I believe is totally in tune with the current trend for authenticity, legitimacy and indviduality".

The bottles and packaging, inspired by the original flacons, were designed by Holmes & Marchant, uniform for the three scents in elegant ribbed designs.


The limited edition Baccarat flacons, individually numbered and etched in pure gold, are available to order for serious collectors and they're truly as sight to behold: pure decadence!


And behold, three of the classic fragrances are relaunched: Hasu-No Hana (1888), Phul-Nana (1891) and Shem-el-Nessim (1906). Phul-Nana ~ “Hindi for ‘lovely flower’ is a fresh, sweet floral composition with aromatic fougère overtones on a soft, warm, woody base. Shem-el-Nessim ~ “Arabic for ’smelling the breeze’. from 1906, is a rich floriental take on Florentine iris. Hasu-no-Hana ~ “The scent of the Japanese Lotus Lily"~from 1888 is a bright, radiant floral composition with pronounced chypré and oriental facets on a woody, dry, very sensual base. I won't spoil it for you, as I will return shortly with seperate reviews on them, but it's enough to say they're completely gorgeous and choke-full of natural materials singing beautifully on the skin. So beautifully in fact that I fear for their IFRA-positioning later on! But let's not reveal too much right now, we will return with Part 2.


In the meantime, please watch the interesting videos on Grossmith on London Tonight. (clip makes pauses, it's not a glitch from what I can see)

Grossmith fragrances are now available through Roja Dove Haute Parfumerie, Fortnum & Mason (who also carried the classic line!) and at Les Senteurs(Belgravia, London), all in the UK. Plans for expanding abroad are carefully being considered for the future. Grossmith Phul-Nana, Shem-el-Nessim and Hasu-no-Hana are available in 50 or 100 ml Eau de Parfum (£95-185 respectively, with the option of a coffret of all three in 50 ml for £310), also in 10ml or 100 ml Parfum (£110-425 respectively, a coffret of all 3 scents in 10 ml is £365), or in the 85 ml Parfum in the limited edition Baccarat bottle etched in pure gold for £5750.

Click on the pics to enlarge them.

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