Estee Lauder White Linen: fragrance review & history

Would you appreciate a fragrance that projected around the way knitting needles would stick inside your nostrils, the equivalent of a scent porcupine? The "needles up the nose" characterization has never found a more apt bond than the one spontaneously created in the mind of one perfume lover on the board of Perfume of Life years ago regarding White Linen. The phrase has since entered the online perfume lingo as a casual but evocative definition for the painfully sharp, supremely stinging feeling that certain perfumes heavy in aldehydes (i.e. synthesized molecules with a "bright", soapy and fizzy aspect), such as this particular Lauder perfume, produce in those who smell them.

White Linen is possibly among the most distinctly aldehydic floral fragrances of all time, an honor it shares with Chanel No.22, but whereas No.22 goes for the snuffed out candle waxiness and smokiness (which recalls incense if you glint your head just this way), White Linen, its American counterpart and about 50 years its junior, goes for the steam of an iron pressing on a crisp, starched shirt which has been washed with the harshest lye soap on earth. In short, memorable! (You'd never mistake it for "white noise fragrance")

White Linen was launched alongside Lauder's Celadon and Pavilion in 1978 as part of the makeup and scents collection "New Romantics" (in itself influenced by the music trend that was just emerging). Composed by Sophia Grojsman, White Linen bears her signature style of impressive cleanness projected via loudspeakers fit for a Guns n'Roses concert. For a Russian emigre Grojsman has acquired throughout her career a particularly American ideal of femininity, no doubt thanks to the exigencies of the American giant of aromatics who employs her, International Flavors and Fragrances; well scrubbed, athletic, spick & span, Athenian rather than Venereal.

1993 print ad

Coming on the heels of the sporty leathery Azuree, the bitterish chypre perfume Private Collection and the bright and soapy-smelling aldehydic Estee, it's not difficult to see how White Linen also fits in the canon of Lauder and in the zeitgeist of the late 70s, when women began to make a career of executive positions and started in earnest to 'bring home the bacon, fry it in a pan' as one commercial* of the times claimed.

Although ubiquitous and always in production since its launch, without any detectable changes in its formula, it's one of those fragrances that fly under the radar, so I am archiving White Linen in my Underrated Perfume Day feature. Its monolithic structure (built on huge single blocks of materials, much like later Grojsman oeuvres such as Tresor by Lancome) White Linen packs a punch.
But the aldehydic knock-out comes with an astounding discovery: the aldehydes contribute just 1% to the formula, with equal parts of Galaxolide (synthetic clean musk, garlanded by at least 3 other synth musks) and Vertofix (giving a cedar wood note) accounting for almost half of the ingredients! The secret is that unlike most other aldehydic floral fragrances it lacks the modifying, mollifying caress of bergamot and ylang ylang.

late 1990s print ad

1986 print ad

A fresh rose core, so fresh that it borders on cleaned-up orange blossom, bring a kinship of White Linen to Calandre, while the overall genealogy brings it as a modern classic that derives from Madame Rochas and Chanel No.5. The sheen of squeaky green lily of the valley boosts the sharp cleanness, the sparkle of hedione brings luminosity and vetiver gives its own freshness and subtle woodiness alongside a powerful amber note. The latter two elements give White Linen a touch of sophistication which could tilt it into unisex territory.

White Linen is a powerful, titanic Aurora and although it is removed from what I (and many other people) find comfortable, I can't fail but to admire its guts and its blinding brightness, white-washed like a house directly carved out of white volcanic rock in the Aegean.

*that's actually the slogan for Enjoli. 

The advertising photos are all so charmingly appealing that I decided to include them all. 

1978 print ad

S-Perfumes S-Perfume Classic: fragrance review

The blinding white of Oia on Santorini island, Greece, against the pale blue of the natural pools contained within some of its cave-houses is not totally alien to the idea behind S-Perfume Classic by super-niche brand S-Perfumes.The same feeling of freshness and serenity -and perversly enough energy as well- reigns in both.

Source: bluepueblo.tumblr.com via Perfume on Pinterest

The S-Perfume "house" began in 2000, the first all-original perfumery to come out of Brooklyn, New York, though not the first one to be founded by a completely unrelated to perfumery individual. Nobi Shioya is a sculptor with an interest in scent who used various fragrances to scent his “Olfactory Art” installations. Nobi ~under the nom de plume Sacré Nobi~ brought on board perfume veterans such as Carlos Benaim and Sophia Grojsman. As Chandler Burr said: “Shioya shares with the scent-architect Frédéric Malle a Woody Allen-ish knack for convincing stars to work for him.” They began to create a series of scents as an art project with very fancy ad copy and very limited distribution  (Which sorta begs the question how the hell did certain non-professional people get on his wares so very, very early on, but I'll leave this to the more sleuthing among you). Word of mouth made the brand something of a mini-cult, not always deservedly (From the newly relaunched and pared down to three range S-ex is by far the most interesting and 100%Love the most wearable).

S-Perfume Classic was originally composed by Alberto Morillas under the project name Jet-Set 1.0 (all the S-Perfumes had conceptual names back then, taking inspiration from the seven deadly sins originally and later taking abstract names such as 100% Love). Christophe Laudamiel re-orchestrated it somewhat to its current formula, sold now as S-Perfume "classic". The label also changed, this time bearing a sort of sketching protozoon (or spermatozoon, if you prefer).

The ambience of the S-Perfume Classic is that of contemporary non-scents: Like Molecule 01 from Escentric Molecules, this is something that doesn't quite register on the cortex but moves like an abstract clean-musky aura around, coming in and out of focus. The ozonic, oxygen touch coupled with the "clean" factor of lavender, aromatic somewhat masculine-smelling herbs and sanitized musk -consisting of the familiar to all via functional products Galaxolide musk type- soon eschews all images of sensuality (The official notes mention creamy, cozy ingredients such as sandalwood and vanilla substituted by Laudamiel for the benzoin which Morillas had used, which nevertheless should not at any rate lead you to believe that we're dealing with a predominantly sensual affair of a skin-scent; the most you get is a hint, a tiny hint of suntan oil at a distance).
On the contrary, S-Perfume Classic has the salty zingy skin-like smelling effect of L'Eau Ambrée by Prada, airated by the coolness encountered in Serge Lutens's L'Eau Froide (but arrived to through totally different means) and is not a classic warm "beachy" fragrance.

Morillas had utilized the "clean" and "energetic" idea to impressive effect already in CK One (collaborating with Harry Fremont) and Mugler's Cologne, balanced with subtler salty-skin and herbs accents in the discontinued CK Truth (with Jacques Cavallier and Thierry Wasser)and adding a touch of cool spice in Bulgari's BLV. Laudamiel emphasized the somewhat rubbery facets recalling neoprene with a subtle woody-powdery finish that is sometimes perceptible and sometimes is not. But it's the shiny, almost hurting the eyes oxygen blast, as squeeky clean as the eyesore one gets upon opening their windows to a blinding white winter day decked in a yard of snow, or the whiteness of the water inside a surf wave, which stay in one's memory.

Notes for S-Perfume Classic: ozonic note, muguet mist, thyme, lavender, musks, sandalwood, vanilla bourbon

Three Cheers for Perfume Chemistry

Much as perfumery has often been the marketing story of virgins amassing jasmine petals at the crack of dawn in endless emerald fields on exotic lands (and it is a lovely image), some synthetic molecules created in the lab have irrevocably revolutionized the fragrance industry as we know it: Hedione, Galaxolide and Calone for instance have left a footprint as big as the Yeti’s in modern perfumery, accounting in some cases for a big percentage within a formula in and of themselves (see Trésor and Cool Water or the odd case of Dune for instance ~also the iconic fragrances touched by hedione).


Sometimes these molecules were arrived at years before they were popularised in mainstream compositions the consumer buys off the counter today: Calone for instance, which catapulted the "marine scents" trend in the 1990s, was patended as "Calone 1951" in as early as 1966 by the pharmaceuticals collusus Pfizer. Sometimes, on the other hand, new molecules are the very reason why specific styles of fragrances multiply like Gremlins: see the recent cases of Ambrox and synthetic oud.

Damascones and ionones have brought their own particular challenges and risk-taking through the course of the 20th century, ending in beautiful specimens (examples include Nahéma, Féminité du Bois, Nombre Noir). I have always had a soft spot for nitromusks myself, which I absolutely love in vintage creations due to their intimate and warm character, but of course science and the industry go on and we must adapt with the times...

I like to think that we’re upon a Brave New World in which the not-forgotten old artistry of naturals alongside the sleight of hand, that relies in the proper dosage of synthetics, will produce astounding and unprecedented results: Safraleine is a beautiful example, exactly because it brings on both spicy and subtly leathery facets to the fore with a restrained hand. We’re seeing a new sophisticated generation of aqueous and “ozonic” molecules too, away from the obvious “watermelon slap” of Calone: Scentenal (Firmenich), Cyclemone A and Floralozone (both IFF); for instance the latteris featured in otherwise earthy Vétiver Extraordinaire in Editions des Parfums Frederic Malle, where it juxtaposes freshness to the mustiness of the grass.

Alternatively, in some cases, modern technology aims to replicate retro effects which we used to miss due to depletion of the original and shortage of technical solutions. Let me mention some examples:
White Moss is an IFF patent to create a green-mossy accord at the base of some nouveau chypres such as Lauder’s Private Collection Jasmine White Moss. I think it’s an excellent addition to IFF's already impressive stable as it manages to bypass the “problem” of oakmoss restrictions (as inflicted by the industry-self-regulating body IFRA) while at the same time smelling as a proper green chypre base-accord should (comparable to the original Cristalle for instance).
Jovanol by Givaudan is creating the creaminess and intense lasting power which we had come to associate with the “creaminess” of sandalwood, its lactonic facet ~perfume speak for that warm, milky cozy, cuddly effect that older Orientals and woody fragrances with a preponderance on Mysore sandalwood used to have. The anisic note which we have come to associate with anisaldehyde and retro effects such as those in L'Heure Bleue is given new lease by Givaudan's captive Toscanol (which is in its turn substitutes the similar chavanol), used to mollify lavender compositions. And who can disregard Cashmeran, that tactile "cashmere woods" note embraced so lovingly by both mainstream fragrances (DK Cashmere Mist, Alien by Mugler, CKin2u, Fleur de Cristal by Lalique) as well as niche (The Beautiful Mind series Intelligence & Fantasy)? Its encompassing woody-musky-soft and sensual profile makes it a passe-partout ingredient.

I like one small detail about musks in particular, how the newest mascrocyclic Cosmone by Givaudan (a warm musk with a nuance of ambergris, smell in DelRae's Panache for instance) is taking on the expanse and beauty of the Cosmos to graft it unto its name. One better from the previous Galaxolide which was also astro-inspired in regards to nomenclature! And the ironic touch that it’s used in a fragrance bearing such a cunning name as Pi Neo, which means "new" in Greek. Isn’t perfumery dreamy?

picture of perfumer at Lever Laboratories in New Jersey, c.1950 via howstuffworks.com

Musk Series 2: The Natural and Everything about Synthetic Musks

The beauty of musk's scent is that when you smell it on a person's skin, it's hard to tell where one aroma ends and the other begins. "I can feel you on my skin", says one lover to another...The fascinating subject of musk, its origin, its synthetic replication and the multiple variations, surfaces from time to time when we wonder what is hidden in our favourite fragrances ~and not only...

"Not limited to strong perfumes of questionable taste, musk is in fact the basic ingredient of practically all perfumes, from the most expensive and refined French florals to the sleaziest reek of high school hoochies. Everything in your medicine cabinet contains musk: soaps, shampoos, powders, cosmetics, bath oils, even your toothpaste. It is an ingredient in household cleansers, laundry detergents, insect repellents, and almost every other commercial product that requires fragrance - including food. Does the label say "artificially flavored?" Musk is added to fruit flavors, vanilla, chocolates, licorice, hard candy, chewing gum..."[1]

So where do these musks come from and what are synthetic/white musks?

Short History of Musk Use
Musk is the essence coming from a glandular secretion of the male Tibetan musk deer (Moschus moschiferus L), considered an aphrodisiac (as well as a spiritual fragrance in the Muslim world) in the past. It also fixes and balances a composition , refining it in the most plesasurable and sensuous way and allowing floral and resinous ingredients to flourish in it. Its first historical appearence is in the 5th century BC when it is mentioned in the Talmud (Brachot 43.) as an animal-based fragrance. Despite mentions of the supreme smell of the panther, the creature with the most divine scent imagineable according to the ancient Greeks, no reference per se is made in classical antiquity. In the 6th-century Greek explorer Cosmas Indicopleustes references it as a raw material of Indian origin. It took the Arabs and Byzantine perfume makers for it to rise as an aphrodisiac especiall during the height of the Abbasid Empire. The spice and silk route soon took the aromatic essence aboard and the string of languages that reprised the Sanskrit muṣká (denoting testicle, the source of the musk pod) ~via Middle Persian mušk, Late Greek μόσχος (moschos), Late Latin muscus, Middle French musc and all the way into Middle English muske~ is a journey into its aromatic signposts. In the 1970s musks soared: "In response to the "back-to-nature" ethos of the hippie movement, American perfumers on both coasts sought alternatives to traditional French perfumes. Around 1970, both The Body Shop* in Berkeley, CA, and Kiehl's in New York City introduced single-note "essential oil" fragrances". [2]

*In 1987 The Body Shop was taken over by a huge English firm of the same name, taking over the Musk oil that was synthesized in the 1970s and re-introducing it as White Musk, which is comprised of Galaxolide (7,7%), Tonalide (1,6%) a little Cashmeran (0,1%)for a total of 9.4% of white musks.

Origin and Scent of Natural Deer Musk
The musk deer (moschus moschiferus) is a small, inofensive creature living in Pakistan, India, Tibet, China, Siberia and Mongolia and only the mature male can produce musky odour in rutting season. The best quality musk used to come from Tibet (Tonquin/Tonkin musk) and China, while products from India and Siberia were considered of inferior quality. The practice of extracting the musk pods from the deer however is very difficult, as they're close to the testicles of the animal, and becomes fatally cruel (a kilo of musk necessitated the loss of between 30 to 50 deer), rendering the practice nowadays extinct. (According to Christopher Brosius however , there are currently ways of extracting it without harming the deer being examined ,which could bring back the practice of using real musk). The precious pods (worth twice their weight in gold) were dried in the sun, on hot stones, or by putting them in hot oil. The resulting black granular "musk grain" is used in alcoholic dilution, called tincture.
Natural musk in its raw state is pungent, with a strong pervasive urinous (ammoniac) smell that borders on the somewhat fecal and needs storage and considerable dilution for it to unfold all its potential. Still, The cultural perception of musk varies significantly, often swayed by the smeller's twisted impression of what they are smelling, as discussed in our Musk Series Part 1. Most common descriptors state animalic, earthy and woody notes or baby's skin scent, yet when perfumers talk about musk they refer to muscone, the very core of the musk essence devoid of the other ingredients that are included in natural musk (such as ammonia, cholesterol and animalic compounds with resinous odoriferous characteristics).

Other Natural Sources of Musk
The matter is further complicated by the reference of musk in relation to other animals from which glandular substastances are exracted: Ondatra zibethicus, the muskrat (ondantra zibethicus) a rodent, the Musk Duck (Biziura lobata), the muskox, the musk shrew, the musk beetle (Aromia moschata), African Civet (Civettictis civetta), the musk turtle, the alligator of Central America, and often people refer to the animalics of civet cats (civettictis civetta) or castoreum from beavers as animals' musk, further confusing the terms (those last two animals produce animal substances that have different odour profiles). Even a particular type of alligator emits a musky secretion, but it proved to be non-functional for this type of odour aim as it is mainly rosy.

Some plants also have musky smelling compounds, usually of a lactonic macrocyclic nature, such as Angelica archangelica (containing 12-methyl-13-tridecanolide and Exaltolide) or Abelmoschus moschatus (ambrette seeds) produce musky smelling macrocyclic lactonic compounds which enrich fragrant compositions and are a handy if expensive resource for niche and natural perfumers. The former is amply explored in Angeliques sous la Pluie by Jean Claude Ellena for F.Malle. The latter is highlighted in Chanel Les Exclusifs No.18 and Musc Nomade by Annick Goutal. Other sources include musk flower (Mimulus moschatus), and muskwood (Olearia argophylla), to a much smaller degree. Even galbanum, a bitter green grass not usually associated with milky sweet musky smells, contains musk components (14-pentadecanolide and 15-hexadecanolide).
Interestingly, animal derived musks are all ketones, while plant-derived musks are large-ringed lactones.

The Rise of Synthetic Musks: History and Classification
Musk deers became a protected endangered species by the Convention on the International Trade in Endangered Species of Wild Flora and Fauna (CITES) in 1979, rendering natural musk almost obsolete in perfumery (The erratic quantities used by a handful of perfumers come from either old stock ~musk only gains in complexity with storage and doesn't lose its aroma for centuries~ or illegal poaching). Therefore all musk used in perfumery today is synthetic apart from only a handful exceptions which are usually small artisanal perfumers (who are often not at liberty to be open about it due to ethical concerns from consumers).
Although "white musk" is a prevalent epithet used as a blanket-term, the reality is somewhat more complex. The high cost and scarcity of natural musk had always been a concern for the fragrance industry and it was a happy accidental discovery when in 1888, Baur discovered the nitromusks. He had actually been working on explosives, hence the "nitro" prefix, when he discovered that the molecules actually smelled nice: the warm, sweet ambience recalled the scent of muscone. The first nitromusk was thus baptized Musk Bauer in honour of this occurence and a frantic exploration of these aromatic molecules started with the aim of replicating the elusive smell of natural musk. Follow-up nitro-musks, notably musk ketone and musk xylene, are rich, expansive-smelling and very warm; they can be savoured in vintage extraits and colognes, notably in Chanel No.5 (at a staggering 10% concentration) where they shine with their come-hither whisper. Later developments effectuated different kinds of musks.
Synthetic musks can be therefore divided into three major classes — aromatic nitro musks, polycyclic musk compounds, and macrocyclic musk compounds. The first two groups have broad uses in industry ranging from cosmetics to detergents but their continuous presence in human tissue and environmental samples coupled with carcinogenic properties has created concern resulting in a ban or reduction of their use in most countries. Macrocyclic musk compounds are generally considered safer and have replaced the nitro-musks (abandonded since the early 80s) and slowly phasing out the polycyclics. For those concerned with the dangers, WWF has an interesting article downloadable as PDF on this link. (primarily against musk ketone, musk xylene ~both nitromusks~ and polycyclics)
Synthetic musks are essential in modern perfumery forming the base note of most perfume formulae.

• Nitro-musks

Albert Baur came up with the first synthetic musk in 1888 by condensing toluene with isobutyl bromide in the presence of aluminium chloride, and nitrating the product, the process a collateral effect of trying for a more effective form of trinitrotoluene (TNT). The odour of this first nitro musk, Musk Baur or Tonquinol, depends upon the symmetry of the three nitro groups. Following Musk Baur, he developed another three synthetics: Musk Xylene, Musk Ketone (beautifully animalistic in the base of vintage Chanel No.5) and Musk Ambrette, which dominated in perfumery for the next 50 years. L'Air du Temps by Nina Ricci beautifully juxtaposes the warmth of musk ambrette with sunny salicylates and the piquancy of spicy notes (eugenol-isoeuegenol). Another nitro-musk that is less popular is Moskene.

• Polycyclic musks

Polycyclic musks are thus named due to the presence of more than one ring in the molecular structure and their popularity rose after WWII and the discovery of ambral (a non-nitro musk), when the photo-toxicity and molecular instability in alkline media of nitromusks became a concern, necessitating the removal of the nitro group. Givaudan, the aromachemicals company, thus managed to created Phantolidein 1951 via Kurt Fuchs; it was a less potent molecule, but very stable and suitable to use in detergents (musks are hydrophobic, thus rendering them supreme candidates for laundry detergent products, as they don't wash off). Further development resulted in Galaxolide (HHCB), perhaps the most popular synthetic musk in the polycyclic group, as well as Celestolide (or Crysolide), Fixolide, and Tonalide (Musk Plus, AHTN). Galaxolide from IFF has a clean, but also musky flowery-woody odour with a sweet, powdery nuance. It was first synthesized in 1965, gaining popularity in dosages up to 40% in fabric softeners such as Comfort and Soflan and in detergents like Coral at 27 by the end of the decade. Fine fragrances didn't escape its intrusion, for instance Trésor by Sophia Grosjsman for Lancôme with its 21,4% of Galaxolide. Its powdery, starched-cottons feel is exploited to memorable effect along with aldehydes in the original White Linen by E.Lauder (at 20% concentration) and it even enters Caron's incense-y Parfum Sacre! It's also in 13% concentration in Ralph by Ralph Lauren. Indeed the most widely used "clean musk" in the industry is a simple combination of Galaxolide and Adoxal.
However apart from hydrophibic, polycyclics are also lipophilic, as was first discovered in the early 1990s, building up in the bodies of humans and wildlife over time (Daughton 1999).
Traesolide is another synthetic polycyclic musk used as a fragrance ingredient in a variety of consumer products, including soaps, perfumes, and cosmetics and even though Traseolide is not as commonly used as other polycyclics, such as Galaxolide and Tonalide, it has been detected in breast milk, adipose tissue, and blood in humans (Rimkus 1996; TNO 2004; Duedahl-Olesen 2005). They're being steadily replaced by newer molecules.

• Macrocyclic musks

Macrocyclic musks are a class of synthetics consisting of a single ring composed of more than 6 carbons (often 10-15) and amongst artificial musk they most resemble the primary odoriferous compound from Tonkin musk, Muscone, with fewer environmental and health concerns so far. They also generally considered expensive ingredients, used in quality products. The synthesis of muscone only became possible in 1926 by Leopold Ruzicka, but until the late 1990s the difficult process and subsequent high price made it unpopular. Interstingly 50% of the general population are anosmic (unable to smell) to macrocyclic musks, because they have an exceptionally high molecular weight! So if someone can smell the musk in your fragrance but you cannot, consider the chance you're anosmic to the macrocyclics in it. Therefore perfumers often utilize a cocktail of musky notes to bypass this problem.
Ethylene brassylate (or Musk T) is a brassilic ester with floral woody facets, commonly used in cosmetics, because it acts as an odour neutraliser to the other chemicals used, as well as in fine fragrance. Notably it is featured in Dove's Cleansing Towelettes, as well as Olay, Cover Girl, Max Factor and The Body Shop foundations.
Globalide (Habanolide) is a metallic smelling, fresh radiant musk: Smell it in Emporio Armani White For Her, coupled with Helvetolide (please see below), where it forms the signature of nose Alberto Morillas in 2001, giving rise to the term "white musk" ~as opposed to the balmy darkness of the prior nitromusks. Or try it in the ultra-popular aldehydic musk Glow by Jennifer Lopez, accenting the fresh white floral components of the formula; the cooly herbal-soapy Cologne by Mugler and the baby-soft"clean" of Clair de Musc by Serge Lutens. It also balances the sweeter calorific elements in Hypnotic Poison by Christian Dior.
Ambrettolide is lightly sweetly-musky, uniquely vegetal with bordeline floral tones possessing exceptional diffusion which comes through from the very top notes through the base of the fragrance! Although it naturally occurs in ambrette seeds (prefered by niche brands or natural perfumers), it is usually synthesized in the lab. Other popular macrocyclics are Thibetolide (Exaltolide) ~more detectable by women than by men~ and Velvione, the latter from "velvet" and "ketone", referencing the velvety softness resembling older nitromusks and famously comprising almost the entirety of Helmut Lang's Velvione cologne formula.

• Alicyclic musks

Alicyclic musks, are novel musks hailed as the 4th generation and known as cycloakyl ester or linear musks. They were introduced in 1975 via Cyclomusk. Contrary to aromatic (nitro), polycyclic and macrocyclic musks they consist of modified akyl esters. Firmenich first manufactured Helvetolide in large commercial scale in the 1990, its name evocative of Helvetia, aka Switzerland. Its unique fruity facet (nuances of pear along with ambrette) makes it especially congenial to fruity blends which were popularised by the late 1990s. The fruity aspects of some musk compounds were first explored in L'Artisan Parfumeur's Mûre et Musc in the late 1970s backed by blackberry notes and from then on they literally blossomed. Romandolide, another popular Firmenich molecule is an alicyclic musk with more ambrette than fruity facets compared to Helvetolide and close to Galaxolide and was introduced in 2000.

One interesting case is IFF's Allyl Amyl Glycolate (iso-amyl oxyacetic acid allylester), one of my less prefered musk variants (Chandler Burr describes it as “a combination of the smell of processed pineapple and the tin of the can it comes in”), a clear liquid that can be used in any blend. It possesses sharp green facets with a top resembling the bitter touch of galbanum and a sweet pineapple fruity note. First discovered in 1936, it lagged unnoticed until it was popularised via Italian detergents in the late 1960s. Its use in Camay soap made it familiar and thus it entered fine perfumery: Trace amounts can be found in Alliage by E.Lauder while higher doses can be found in Drakkar Noir by Guy Laroche (1%)and Cool Water by Davidoff (3% which is very high for a powerful synthetic such as this). Trésor, Eternity, and Boss Elements Aqua also use it for its harmonization with the greener notes (lily of the valley, violet leaf).

Newer musks are constantly created, often with imaginative and inspiring names.
Nirvanolide, a chemical produced by Givaudan has a clean sweetly powdery and slightly animalic odour close to the restricted older Musk Ketone. You can smell it in the perfume Forever Elizabeth created by David Apel where it is used in 6.7% concentration. Another chemical with an odour close to Musk Ketone is Muscenone, possessing a very elegant and diffusive musk odour.
Firmenich offers two musk blends, Auratouch 911382 and Auranone 911383. The base of these products contains a captive* musk with a berry top note that performs like a polycyclic musk. Auratouch 911382 is a strong layered musk base with a substantive drydown and contains only triethyl citrate as a solvent. Meanwhile, the base of Auranone 911383—a strong substantive musk base with a delicate floral and somewhat animalic character—has strong ambrette connotations and contains no solvents, or polycyclic or nitro musks.
Meanwhile, the base of Auranone 911383 is a subtle but substantitve assemblage of some of Firmenich's finest musks with ambrette and animalic facets, blended with soft floral notes, devoid of polycyclic or nitro musks. Created around Romandolide, the captive alicyclic is paired with Habanolide, Exaltolide Total, Muscenone and Helvetolide to produce a hard-core musk with traces of sandalwood, amber, violet and powdery notes.
Givaudan has two new synthetic musks: Cosmone and Serenolide. Cosmone, is a single molecule the first C14-macrocyclic musk commercially available, which has a nitro-musk character of great warmth and diffusion which blends well with all kinds of accords. This biodegradable molecule, in addition to Nirvanolide, enlarges Givaudan’s range of environmentally friendly macrocyclic musks and can be smelled in Pi Neo by Givenchy (2008). Serenolide is an elegant white musk with sweet fruity connotations providing warm and soft velvety notes that blend well with all kinds of trendy fruity accords.
Musk R1 (originally from Quest International) is an example of an oxa-macrolide with sensual, powdery musky character.

The fascinating world of musks is far from over: We will return with classifications, descriptions and reviews of musky fragrances on the market!

*Captives are molecules which are patented by companies for their exclusive use for a number of years. 

Related reading on Perfume Shrine: Musk Series 1: a Cultural Perception of Musk, Musk Series 3: The Many Permutations of Musk (musk "types")


Ref:
Rowe, David J. (Ed.); Philip Kraft (2004). "Chapter 7. Aroma Chemicals IV: Musks". Chemistry and Technology of Flavours and Fragrances. Blackwell
Charles (Ed.), Sell; Charles Sell (2005).The Chmistry of Fragrances Chapter 4. Ingredients for the Modern Perfumery Industry". Royal Society of Chemistry Publishing.
Robert R. Calkin and J. Stephen Jellinek, Perfumery Practice & Principles
PChirality & Odour PerceptionJohn C. Leffingwell, Ph.D.
Perfume & Flavorist magazine, Musks in Fragrance Blending
Jenny van Veenen Perfume Making
Aromax blog

[1] [2]Epistola S.Fowler: Musk


Painting Lovers by a Tree Mughal, Muhammad Shah period, about 1725 via lokvani.com. Pics via mikndfully.org, Natural Health Crafters, homotography.blogspot.com