Saturday, February 24, 2007

Continuing the saga: *what* future of perfumery???

I planned on writing up something about how the future of perfumery looks very grim indeed after so much arbitrary action has been taken to limit and restrict creativity for anyone concerned.

You might remember that it started long ago with oakmoss, a natural sunstance of which there is no equivalent synthetic to substitute, rendering a whole olfactory family, that of the chypres, obsolete and wimpering at its last throes of vintage life. After the loss of those vintages, nothing more...This had prompted me to write a lament for Mitsouko the brave. Maybe I was just being my usual passionate self.
But then the issue escalated and then escalated some more.
This has taken such a toll that even Chanel is issuing things in Les Exclusives line (more of which in review form later on) that smell nothing like chypre, yet they are being touted as being the best chypre in 30 years.
I don't know...I might be cynical. But is this what we are reduced to?

So today I came across this excellent article by Tony Burfield who is co-founder of Cropwatch ( a body who does some 'opposition' work for that 40th amendement IFRA of which I have talked about) and I think it's very worth reading.
Please do so here.
It seems as though we are being conditioned to believe that things are not what we see them plainly to be. A Magritte come alive.

I would be very interested in your comments.

Artwork by Rene Magritte "Ceci n'est pas une pipe" (=this is not a pipe) courtesy of

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