Grossmith Bethrothal: new fragrance

A beautiful fragrance revival in time for a fairy tale wedding...the one of Prince William and Kate Middleton. But the lineage goes far, far back into the Royal family of England. The original Betrothal perfume was made by the vintage British Grossmith perfumery, established in 1835, for Princess May (Mary of Teck), on the occasion of her wedding to King George V. Then the princess became the newly crowned Queen Mary, the very one who happens to be Prince William's great-great grandmother! History is very much present in Betrothal’s revival in time for today’s royal wedding of William and Kate Middleton.



Bethrothal is a floral fragrance, a "floral bouquet" (i.e. a fragrance comprised of several flowery essences) with a citrus opening which blooms into the floral heart of Rose de Mai and jasmine. Working closely with Roja Dove, much like he did for Hasu no Hana, Shem el Nessim, and Phul Nana, Simon Brooke, the owner of the old Grossmith brand, zeroed into the finest ingredients for their relaunched perfumes and therefore on ‘Rose de Mai’ which is the official name of this rose variety which is specifically grown in the tiny town of Grasse, in France. Heliotrope mixed with ylang ylang and neroli, clean and yet sensuous notes, which recall powder puffs of yore, yet with a modern feel. The formula was inspired by the ingredients and ratios found among the archives of the brand, but the composition is revived to follow modern exigencies.

The modern bottle follows the elegant Baccarat crystal design of the rest of the Grossmith line. In the pic you can see the vintage bottles.
Grossmith Bethrothal will be exclusively made available after the Royal wedding, in either 10ml or 50ml bottles, and may be purchased from Grossmithlondon.com.

10ml: £195
50ml: £375

Related reading on Perfume Shrine: Grossmith news & reviews

Grossmith Hasu-no Hana, Shem-el-Nessim, Phul-Nana: fragrance reviews

It seems that the end of the year lately presents me with one stellar specimen of orgasmic olfactory experience: Two Decembers ago I was immersed in Leathers researching for my Leather Series and completely taken with Chanel's Cuir de Russie in extrait de parfum (fortunately, an obsession that doesn't seem to subside). Last year it was the verdantly lush Manoumalia by Sandrine Videault and Les Nez which turned the world on its head. This year I was taken with Tiare by Ormonde Jayne, the Scottish, bracing northern skies that shine their brightest in this intellectual yet also sensual, upbeat but also romantic scent. The common denominator in all three has been excaptional materials to begin with, seamless artistry in execution ~making the result seem effortless~ and the admirable trait of being at once original and echoeing familiar tunes from a distance.

But what an embarrassment of riches: Grossmith, the old English house revived by Simon Brooke, knocked on my door and I opened to see the most delicious, the most gorgeous fragrances imaginable truly classical in feel and redolent of the nostalgia of another time, overseen by Roja Dove, and fulfilling all above criteria into assigning them the best surprise of the year! So after a perusal of the history of the Grossmith house in part 1, Perfume Shrine tackles the Grossmith fragrances themselves with reviews for each one of them.


Hasu-no-Hana ~ “The scent of the Japanese Lotus Lily". "The exquisite daintiness and charm of the choisest flowers of Japan are embodied in this delightful perfume" which originated from 1888, a time in which the pioneering spirit of modern perfumery was accountable for giant leaps in the technology of scents; a year later Guerlain would issue Jicky, the world's first "modern" fragrance. The feeling of the re-issued Hasu-no-Hana is radiant, light and floral with a cool atmosphere and a very natural feel to it (a common trait in all the Grossmith re-issues; the brief must have been draconian on excellence of raw materials and Robertet -who are behind its creation- are not stingy with the precious naturals). Putting it on skin one is met with the bright, optimistic feeling of clawing one's nails on vividly hued hesperidia, the essential oils dripping down one's hands, such is the life-like effect. The floral heart with a murmur of chypre tonality isn't composed of lotus lily, rather giving the impression of one via the synergy of smooth rose, dewy jasmine and fleshy fruity ylang-ylang (and is there a soupcon of carnation too? Or clove?, i.e. eugenol in either case?); intense players stringed ever so finely. The longer the scent stays on skin the more it accumulates a very sensual, dry, almost powdery ~yet not quite~ orris-rich and woody-almondy base anchored by musks which persists delightfully. If I had to dress Hasu-no-Hana I would choose the choisiest silk kimonos in shades of ivory and dusty salmon.
Notes for Grossmith Hasu-no-Hana include bergamot, bitter orange, rose, jasmine, ylang ylang, iris, patchouli, oakmoss, vetiver, cedar, sandalwood and tonka bean.


Phul-Nana ~ “Hindi for ‘lovely flower’ takes on a more herbal/aromatic character, while still sweet floral and with a warm, cuddly base. The original came from 1891 accompanied with images of Indian princesses well ahead of Shalimar and its own abode of love. "From the Orient's wealth of fragrance the sweetest of all was captured and named Phul-Nana. It is wonderfully lasting and refreshing". The combination of hesperidic notes (rich bergamot, orange and the lightness of the neroli extract from bitter orange blossoms) allied to a rich, lush heart of intense white flowers (the decadent tuberose, the intensely heady jasmine-y bouquet as well as the rosiness that is aided to unfurl endless by the addition of patchouli leaves) leaves me with renewed admiration for the use of precious naturals: Anyone who has experienced the essences first hand can see how the thing is living, breathing and sighing its bosom like a woman in love. The milky base (woody and vanillic with equal lashings of resinous dryness thanks to the opoponax) is indeed a nod to the oriental genre as defined by Shalimar and people who love the latter will find a drydown to swoon over.
Notes for Grossmith Phul-Nana include bergamot, orange, neroli, geranium, tuberose, ylang ylang, patchouli, benzoin, cedar, sandalwood, opoponax, tonka bean and vanilla.

Shem-el-Nessim ~ “Arabic for ’smelling the breeze’, is perhaps my top pick, if I someone pointed a gun on my head urging me to choose only one among the excellent specimens in the re-issued trio. Rarely has a scent captivated me as instantly as Shem-el-Nessim did, reprising a well-rounded tune, that of literally earthbound orris (alas down-marketed in several mainstream releases these past two years) and exalting it to the heavens above via the use of a little lilac overtone and greenery. The original Shem-el-Nessim came out in 1906, signifying the fêted femininity of the Edwardian era, a nod to Europe's emerging love with anything oriental that would culminate in the Art Deco period. Named after an Arabian Springtime festival held in Egypt on the Nile, it was advertised with dark-haired sexy lovelies in salwar kameez, hair in a turban and the seven veils of Salome dropping one by one in our fertile imagination. The rebirth is a reworking of the floriental genre à la L'origan allegedly, or the triumph of the impressionistic suspension of time in L'Heure Bleue in my opinion~one could argue without blushing that it is the loveliest rendition of heliotrope and iris to be launched in the last decade! A clearly pyramidal composition, it dazzles with its economy of structure and the delight of its affluent feel, like a mink wrap in winter. The overture has all instruments murmur a soft muted tune signifying phase one (soft greenery, florals) . Then the aria of marzipan-like heliotrope emerges in all its glory, the leitmotif comes again and again for hours: luxurious, warm, inviting, powdery. The whole melts into an unctuous coda of orientalised elements in the base, almost ambery: sandalwood, musk and vanilla, amplifying the plush to the point of apotheosis. I am smitten!!
Notes for Grossmith Shem-el-Nessim feature bergamot, neroli, geranium, jasmine, rose, ylang ylang, orris, musk, patchouli, cedar, sandalwood, heliotrope and vanilla.

Grossmith fragrances are now available through Roja Dove Haute Parfumerie, Fortnum & Mason (who also carried the classic line!) and at Les Senteurs (Belgravia, London), all in the UK. Plans for expanding abroad are carefully being considered for the future. Grossmith Phul-Nana, Shem-el-Nessim and Hasu-no-Hana are available in 50 or 100 ml Eau de Parfum (£95-185 respectively, with the option of a coffret of all three in 50 ml for £310), also in 10ml or 100 ml Parfum (£110-425 respectively, a coffret of all 3 scents in 10 ml is £365), or in the 85 ml Parfum in the limited edition Baccarat bottle etched in pure gold for £5750.

Click on the pics to enlarge them.
Related reading on Perfume Shrine: Grossmith: the history

In the interests of full disclosure I was sent a trio of sample vials by the manufacturer.

Grossmith relaunched, part 1: the history

There's no other piece of news which brings a greater frisson of excitement through a true perfume-lover's veins than the relaunch of an old, historical house. Grossmith, an English perfume house originally established in 1835 in the coterie of influential perfumeries such as Penhaligon's, Guerlain, Floris and Creed (who were following the footsteps of Houbigant and Lubin), has been relaunched by the great-grandson of the original founder working in collaboration with Roja Dove. If you have clicked on Les Senteurs or read one of our Christmas Gifts Ideas post very recently you have seen their wares and marvelled at their elegant bottles of Baccarat crystal and the exotic sounding names... In fact the maison Baccarat has given specific license for the relaunched Grossmith to use the original moulds from 1919 for the range and only minor details have been modernised. But let's get first things first, tracing the Grossmith history together in Part 1 of our exploration of the brand.



J.Gorssmith & son Ltd. was founded in the City (London's business centre) in 1835 by John Grossmith, but it was his son, John Lipscomb Grossmith who developed the firm into a brand with commercial cachet involved not only in parfumerie alcoholique, but also in soaps, powders, toilet preparations and a hundred other scented products (much like Guerlain). Their tour de force? The Grasse-imported essences and the beautiful Baccarat crystal flacons employed. John Liscomb was trained in Grasse and his prolific imagination is reputedly responsible for at least 300 formulae, 96 of which are for fragrances, zealously kept in the company's archives.

A prize medal for perfumery wasn't far behind: The 1851 Great Exhibition saw Grossmith the only British company to land one. Royal warrants followed suit: Queen Alexandra (consort of Kind Edward VII) as well as members of the Royal Courts of Greece and of Spain awarded Grossmith with this mark of recognition (The seal requires at least 5 years of supplying goods or services). The gesture of offering a custom-made fragrance for the wedding of Princess May of Teck and Printe George of Wales (they're best known as King George V and Queen Mary, grandparents of Elizabeth II) is aptly fit for romantic daydreaming. But they also made less expensive, more accessible scents like White Fire (Bouquet), a parfum in red with a pointed top, on of their trademarks from 1954 which lasted all the way through 1980.


But not everything was ~literally and metaphorically~ strewn with roses! Grossmith was family run for three generations (until 1924) but by 1970 it changed hands and trading came to a sudden halt in 1980. Like so many other old houses the modern needs and the ascent of the designer scent had hit hard the more traditional firms in the sector. The brand seemed completely doomed. But thanks to luck, the rising awareness of perfume history instigated by the Internet (and these very pages I should hope) and the business acument of the great great grandson of the founder, Simon Brooke, the idea to relaunch the house suddenly sounded great.

Now, I know several brands which had some "refreshing facework" and were ready for modern tastes and honestly they didn't even come close to resemble anything historical. And I admit I was sceptical myself before testing the scents. However mr.Brooke didn't cut any corners and seems to have invested money into a sound business model: true luxury with consulting by the best and prime materials from the experts in the field. Namely the Grasse-based house of Robertet, who is specializing in natural materials, took care of reproducing the formulae with high quality standards and Roja Dove, a well-known fragrance authority, has overseen the re-creation of the fragrances with attention to detail and featuring them in his Haute Parfumerie boutique at Harrods. Like Roja says:

"Grossmith played a significant part in the development of modern perfumery and occupied an important place as a fine English perfumery house at a time when English perfumery rivalled that of France. It has languished for many years and its revival is a welcome addition to the perfumery canon as their scents have a wonderful complexity and quality which I believe is totally in tune with the current trend for authenticity, legitimacy and indviduality".

The bottles and packaging, inspired by the original flacons, were designed by Holmes & Marchant, uniform for the three scents in elegant ribbed designs.


The limited edition Baccarat flacons, individually numbered and etched in pure gold, are available to order for serious collectors and they're truly as sight to behold: pure decadence!


And behold, three of the classic fragrances are relaunched: Hasu-No Hana (1888), Phul-Nana (1891) and Shem-el-Nessim (1906). Phul-Nana ~ “Hindi for ‘lovely flower’ is a fresh, sweet floral composition with aromatic fougère overtones on a soft, warm, woody base. Shem-el-Nessim ~ “Arabic for ’smelling the breeze’. from 1906, is a rich floriental take on Florentine iris. Hasu-no-Hana ~ “The scent of the Japanese Lotus Lily"~from 1888 is a bright, radiant floral composition with pronounced chypré and oriental facets on a woody, dry, very sensual base. I won't spoil it for you, as I will return shortly with seperate reviews on them, but it's enough to say they're completely gorgeous and choke-full of natural materials singing beautifully on the skin. So beautifully in fact that I fear for their IFRA-positioning later on! But let's not reveal too much right now, we will return with Part 2.

In the meantime, please watch the interesting videos on Grossmith on London Tonight. (clip makes pauses, it's not a glitch from what I can see)

Grossmith fragrances are now available through Roja Dove Haute Parfumerie, Fortnum & Mason (who also carried the classic line!) and at Les Senteurs(Belgravia, London), all in the UK. Plans for expanding abroad are carefully being considered for the future. Grossmith Phul-Nana, Shem-el-Nessim and Hasu-no-Hana are available in 50 or 100 ml Eau de Parfum (£95-185 respectively, with the option of a coffret of all three in 50 ml for £310), also in 10ml or 100 ml Parfum (£110-425 respectively, a coffret of all 3 scents in 10 ml is £365), or in the 85 ml Parfum in the limited edition Baccarat bottle etched in pure gold for £5750.

Click on the pics to enlarge them.