Does Lily of the Valley Act as a Sex Attractant?

The first molecule to challenge the notion that women smell more efficiently than men is revealed, having the dubious ~but fascinating too~ privilige of being the one which also activates OR1D2; that's the human olfactory receptor which, besides being found in the human nose, is also expressed in human sperm cells! Yes, sperm cells actually "smell" all right! The molecule is the aldehyde Bourgeonal and it smells of lily of the valley, also known and referenced as muguet. (Makes you rethink that green Ajax Fête des fleurs you've been using to mop your floor, doesn't it?)
So, do the little swimmers go straight for the dip into your lily of the valley lathered and scented, ahem, private parts? (Lily of the valley substitutes have been for long used in soap making). But before you go out of your way to also clear the shelves of your closest perfumery hall off their stock of Diorissimo and Envy, take a moment to think and appreciate the facts:

It's Bourgeonal alone which activates testicular odor receptors [Science, 2003] and not another lily of the valley aromachemical and it was one among 100 ingredients screened for receptor activation abilities. Bourgeonal just happened to be one of them, which doesn't exclude that there may be others, even more capable of the job. German scientist Hanns Hatt is nevertheless so convinced that he wrote a book (in German) touching upon it with the title: "The lily of the valley phenomenon: All about smell and how it affects our lives". (There could be hundreds of applications in either fertility or contraception products in the future, I guess, not to mention a distinct stirring of the market off the pheromones and into muguet territory! Think about that for a moment...).
The beginning of the research on sperm odour receptors predates this: "Dr. Parmentier, working with researchers in Holland and France, accidentally discovered the sperm receptors while looking for genes that help control thyroid hormones. Using a technique called polymerase chain reaction to scare out even shadows of gene activity from tissue samples, they stumbled on a family of receptor genes active in male germ cells, the precursor tissue that matures into sperm". [source]

To revert to bourgeonal, according to the snippet which I found at First Nerve, where the news was posted, "Peter Olsson and Matthias Laska at Linkőping University in Sweden have finally found a molecule that men detect at reliably lower concentrations than women. It’s an aromatic aldehyde called bourgeonal and as we shall see it’s an interesting molecule for other reasons. [...] Bourgeonal is a potent molecular signal that is critical to sperm chemotaxis, In other words, it’s what sperm use to find their way to the egg. So it makes more than a little evolutionary sense that bourgeonal detection is ramped up in men and their gametic representatives". Of course, Dr.Avery Gilbert has the right humorous tone of telling the facts, so go over and take a read.
But where does the attracting ingredient come from, biologically speaking? "Is it the egg itself, or some other part of the female reproductive tract? 'It could be that the egg is releasing an attractant that helps guide the sperm to the egg, but the problem is that we don't yet know whether, in fact, the egg is the source of that attractant,' Donner Babcock says". [source]

Searching around the Internez I found a post from Jenny van Veenen in Perfume Making back from August 2007, in which she tackles exactly bourgeonal for it sperm kinetics capabilities. The VERY interesting fact and with an especially related connection to perfumes is that "the aroma chemical 'Undecanal' (Aldehyde C-11 undecylenic, waxy/fatty/rose/citrus odor) appears to block the effect of Bourgeonal and inhibits the chemo sensory response in sperm cells. " So watch out those aldehydes if you're trying to get pregnant, you might check out the products you use or if you're trying to avoid getting pregnant you might embrace undecanal etc. A brave new world indeed.

More reading: NY Times , Health 24 and 3Sat (in German)

pic from Perfume Making

What Sells? A Case Study

An astounding number of articles tackles the latest, apparently unexpected ~from what I deduce, since it makes such an impression~ phenomenon: Namely that a "celeboscent" really made it. (This term is short for "celebrity scent"; those fragrances eponymously launched by stars, supposedly inspired by their personalities and lifestyle, but in fact churned out by perfume producing companies with minimal involvement by the stars themselves). Trusted reportage says that this particular frag is selling like crazy! What is it? It's Heat by Beyoncé Knowles!

"At the recent Retail & Luxury Goods Conference at Harvard Business School, Macy’s CEO Terry Lundgren revealed that its already made more than $3 million in worldwide sales since its launch" [NB We're talking 3 months here] while he said that in an meet-and-greet with the singer herself "72,000 bottles of her perfume were sold that in that hour". To convert this in monetary values, Women's Wear Daily reported that first day Macy's sales made $60,000. (Talk about WOW!!) All to the point that "trying to pick up a bottle of “Heat” at Macy’s.com estimates over a month before it ships" now. "This morning I woke up and they told me the fragrance is the number one fragrance in America,” Beyoncé told Access. “I had absolutely no idea.” We're clearly talking about a huge commercial blockbuster. That made me think...

So the question arises: I am wondering whether the success has to do with the bootilicious sexy appeal of the singer herself (surely overall a positive role-model in today's celebrity world which is filled with human trash) or with the fragrance style and its perfect top-to-bottom design (corresponding so well to the celebrity herself, I mean, as celebrity brand expansion). Certainly it's not a "bootichouli" fragrance like we had suggested and hoped for on a previous occasion, at least going by the description, in which "Heat blends a floral mix of magnolias, neroli, and red vanilla orchids with the scent of almond macaroon, honeysuckle, nectar, and crème de musk" composed by perfumers Claude Dir and Olivier Gillotin. March on Perfume Posse observes that "Heat smells like a thin veneer of canned peaches in syrup over the most powerful, intensely animalic stank of unwashed ladyparts that I have ever smelled in a perfume, and I don’t mean that in a good way." Robin at NST on the other hand pegs it a warm fruity musk adding "I don’t find it even slightly sexy, and it isn’t what I’d call memorable, but it doesn’t much matter: it’s by Beyoncé and it isn’t a complete mess". Others report that real human testers (in Miami) perceive it as a cotton candy and amaretto fragrance. Take your pick!

Whatever it is, it's definitely a case-study for the heads at Coty (the perpetrator), Parlux et al. and for marketers everywhere. Expect more of the same very, very soon! And if fashion designers are "only worth as much as [their] latest collection's success", then celebrities will soon be worth the amount of their celebrity scent sales. Mark my words!

Hermes Eau d'Hermes: fragrance review

The official site introduces Eau d'Hermès as "For me. For you. His and hers" and if an androgynous sensibility is already simpatico to you, the special Eau has the potential to surprise in other ways. Notoriously refered to as "that stinky Hermès" among perfume aficionados, this cologne has had a somewhat dimmed profile for many years, ever since its introduction in 1951 by renowned perfumer Edmond Roudnitska and still to this day enjoys a rather underground cult status.



The ~originally proficient in saddlery and leather goods~ luxury house has some of the most interesting Eaux around anyway, with the latest Eau de Pamplemousse Rose and Eau de Gentiane Blanche having me rave recently for their unassuming spontaneity and unassuming intellectualism, with the ultra-popular Eau de Merveilles with its saline note of ambergris and the mouthwatering Eau d'Orange Verte rounding out the edges. But the original Eau from 1951 is still a small marvel because it manages to recalibrate the Eau formula (a traditional recipe of herbs and hesperidia) into a dazzling kaleidoscope combining frank animal notes, spices, and the illusion of tobacco, a mirage that’s at once textured, elegant and "skanky". In some ways there is a bond with the famous fougère by Guerlain, Jicky: The proper lavender touch, the unabashed sexiness of civet, the contrast of old money and an almost cubist outlook. Only the sequence in Eau d'Hermès is in reverse ~first the objectionable part, then the sumptuous, dignified drydown! There is also kinship with some of the older lovely masculines in the line-up: Équipage and Bel Ami, which I also like very much.

Frankly I don't get much of the "dirty" vibe for which Eau d'Hermès is referenced myself, meaning it doesn't smell either really sweaty (rich though it is in cumin, the usual culprit as per received wisdom) or diaper-like/fecal (copious amounts of civet tend to do that). I get a finely tuned citrus-leather violin and piano duet with some white flowers peeking underneath discreetly. This might have to do with either my skank-eating skin or my seriously wrapped-up perception of what "dirty" really is (Apparently my threshold is rather raised in comparison to the average WASP sensibility, I've been told.) My money is on the second hypothesis, at any rate, and most Roudnitska creations with their improper parts always peeking through the layers seem to perform well. But as usual, try before you buy, because perception is everything when it comes to perfume appreciation and what's fine with me might be unbearable bathroom ambience to you. And cumino-phobiacs*, please beware!

The first bottle of Eau d'Hermès in my life was a gift from an artist friend who has a high brow in art issues and a low brow in matters of everyday commodities; which even now befundles me as to which end of the intellectual and aesthetic spectrum predominated when the choice for this gift was made! Eau d'Hermès is perfectly legible as a composition that doesn't trumpet its credentials in your face (there are luxury ingredients in it, but they never show off the bill, if you know what I mean), it nevertheless has some unusual streak which reminds me of another friend, a writer who hails from an old family tracing roots in the Byzantine Empire, and who likes to wear little hats cocked off-kilter and combine odd socks with her evening outfits. Bottom line, it conjures images of non-prim respectability, like an old, faded aristocrat who has the pissoir jugs displayed alongside the family china.

Notes for Eau d'Hermes: citrus, cumin, birchwood, moss, cedar, sandalwood, vanilla

Please take care not to confuse Eau d'Hermès with the semi-oriental Parfum d'Hermès from 1984 (in the round disk bottle) which is a completely different fragrance. The newest version rerworked by in-house perfumer Jean Claude Ellena is a bit more refined, a little more brainy and airy than the vintage, but still fantastically marvellous and arresting in the most incospicuous way. It is sold in all Hermes boutiques at an Eau de Toilette concentration, just ask for it.

Three different commemorative limited editions of Eau d'Hermès have circulated over the years, highly collectible and beautiful to look at. One is from 1993, depicted above, showing a rider upon a horse. Another is from 1994 with an etched Pegasus on the bottle depicted on the left, the other depicting the sun-carriage of Phaethon also etched on the crystal from 2001 depicted on the right. They're both available on Ebay right now for ridiculous amounts of money (A lesson for us all to stock up on rare limited editions instead of bonds, I guess).




















*Some of the other cumin/sweat-infested fragrances include: Kingdom (McQueen), L'Autre (Diptyque), Santal Blanc , Fleurs d'Oranger, Muscs Kublai Khan (Lutens), Declaration (Cartier), Timbuktu (L'Artisan), Gucci Eau de Parfum, Black Tourmaline (Olivier Dubrano), Rochas Femme (1984 reissue).

Paintings by the Spanish artist Juan Gris with music by Barry Mitchell performed by the Locrian Ensemble

Eau de Pumpkin Pie!

"According to the manufacturers of this love potion, men are especially aroused by the scent of lavender and pumpkin pie. [...] Heading to MotorCity Casino in Detroit for a concert and knowing that there will be plenty of men around, I am beyond hopeful. The security guards are especially friendly. As is the bartender. I am Queen of the Casino! I notice the security guards and bartender are super friendly to everyone -- including a friend, who is Eau Flirtless, and her boyfriend, who hasn't noticed my scent".

In a witty article that tackles many of the obsessions of perfume wearers and the big fat lies marketing often indulges in to generate sales, Georgea Kovanis (a fellow Greek in Detroit?) is dismembering the claims of a company on the attractiveness-potential magnet-magic their fragrance extols. Please read her report on this link of the Detroit Free press.

How to rekindle your sex life through perfume

"If your wife smells of ikan keropok, try telling her in the nicest way possible that she stinks. If you want to see your wife wearing some sexy lingerie “once in a while” (remember what happens when familiarity sets in), go out and buy her something alluring. If you think sex is boring with your partner, you might want to ask yourself what you’re doing about it. After all, it usually takes two. Dousing a fish cracker with perfume will only make it smell like a fish cracker with perfume".

The high divorce rate in Terengganu (attributed to "body odour, humdrum sex and boring pyjamas") is prompting the local government into approaching big firms to come up with “exotic and sensuous fragrances that can arouse sexual desire.” Mary Schneider on TheStar.com argues that companies surely have been going that exact same route for ages; and that perfume doesn't really change anything in a relationship that has communication or stagnation problems. Does it? Be vocal with your stories!!


Read the whole article on this link on The Star.com.

Pic of Sean Connery and Daniella Bianchi from From Russia with Love via virginmedia.

Rotten eggs: Not what you Expected on the Last Word on Sexy!

If you have ever played with those filth-ampules at school that had the smell of vomit, excrement or rotten eggs, in the hopes of cutting classes due to the stink, little did you imagine that one of these days you'd find yourself looking at them with new appreciative eyes! The rotten eggs one especially, which you swore was the most abominable smell in the whole planet and which infested school halls for weeks almost. Well prepare to be given the shock of a lifetime and I am not making this up!

According to a study published in the scientific journal of the Proceedings of the National Academy of Sciences led by Professor Giuseppe Cirino of the University of Naples in Italy, studying eight men who had sex-change ops, the claims are: "We found that hydrogen sulphide is involved in human penile erection". As you might have uncredulously surmised by now hydrogen sulphide is a major odour constituent in nothing more aromatic than rotten eggs!

"The bizarre finding could help doctors to develop a more effective version of the sex drug Viagra. [...] A gas called hydrogen sulphide – also released when eggs rot and from the exhausts of cars with catalytic converters – is given out by men just before they have sex. Tiny amounts of it are released by nerve cells in a man's private part to prepare it for intercourse, a study found. The gas causes muscle cells in the region to relax, boosting blood flow, and leading to a better erection. Viagra, however, harnesses a different chemical – nitric oxide – to give users a boost. But one third of men have found the drug ineffective."

Hydogen sulphide has the chemical type H2S, is a colourless and flammable gas, and is produced in mammalian organisms from cysteine by the effect of various enzymes. It can also be found in volcanic gases, swamps and sewers via anaerobic digestion (that means in the abscence of oxygen) and is partially responsible for the foul odor of flatulence as well! Another proof that not everything we think applies in matters of science! Although very pungent at first, it quickly deadens the sense of smell, so potential victims may be unaware of its presence until it is too late...Let's not forget the Permian-Triassic extinction about 252 million years ago!(I'm so itching to crack a joke right now).

I guess the order of the day is: Ladies, you're stongly advised not to rely on this as a man-ensnaring device; and gents, please don't try it as a boost to your manhood!

I found the very interesting article through Minette of Scent Signals. You can read the whole article here.
Pic of partial Wilkinson Quattro Titanium ad via invertospot.com.

Frequent Questions: How to Seduce with your Perfume According to your Type

There are probably as many ways of seduction as there are women; and there are possibly as many ways of being seduced as there are men. But the human mind being formulaically responsive and often accepting "rules" when in fact there aren't any, one of the perennial questions buzzing around is how to attract and entice through the use of the oldest of accroutements: perfume! Tania Sanchez no doubt has a point that the surest way to gain a man's olfactory attention is bacon, but should you ever find that men are more sophisticated beings than dogs, there are subtler ways to accomplish your goals and pique someone's interest in exploring further and hopefully finding all the lovely things you have to offer. Because, honestly, perfume is wonderful, subliminal, even magical at times, and I should be wise to its charms obviously, but the most appealing scent is the one attached to a wonderful human being. But for our purposes, here is some guidance into choosing an attractive fragrance according to your style or the role you want to playfully incarnate, just in time for St.Valentine's Day. In no way conclusive, it only aims to offer a little fun.

For the friendly girl-next-door type:

Although we take it for granted, there's something to be said about the best things hiding under our noses. And nowhere is this more evident than in choosing a partner for a little casual relationship that can blossom to so much more. Men have been known to have a sweet spot for girls they can be friends with and the male mind seems to be wired so that they enjoy having a little erotic tension with them. The kind of woman for this is often funny, self-depreciating, smarter than you know and she can cuddle up in the couch watching a good round of basketball and those are qualities not to be ridiculed! The fragrances that exude that good-sport vibe are contemporary, well-crafted and with a light-hearted character that does not diminish their loveliness. In that arena the soapy clean ambience of the original Pleasures by Lauder with its spicy pepperiness later on has the touch of familiar, yet cozy. Men appreciate light, clean scents with a subtle hint of woody musk and in such a vein Cruel Gardénia by Guerlain accomplishes the coup with one swept feat if you disregard the completely misleading name. Another one in that abstract style with an indeterminate haze which has an almost universal appeal is Prada's Infusion d'Iris. A little almost edible quality can also be put to good use in the game of effortless seduction, especially when not too foody. The almondy trippy touch of Hypnotic Poison by Dior is popular for a reason and although the advertisements want to present it as a man-eater it is supremely friendly in its eau de toilette incarnation in which it asks to be taken to the back of a car and be nibbled on for hours on end. If you want to combine a little masculine touch along with the nutty edible edge, you can look no further than Vetiver Tonka available at Hermès boutiques. A spicy formula that acts as a kick for further communication could be Sienna Musk by Sonoma Scent Studio. And the familiar touch of usual masculine-fix lavender laced with an unexpected caramelic interlay that will have his taste buds wondering can be found in the very wearable and sexy Kiki by Vero Profumo.

For the mysterious vamp type:

If this type is mostly retained for the silver screen, there is nothing wrong with a little make-believe and a dusting of mysterious fairy-dust on everyday life. Every woman deserves to be able to get out of a pair of gloves Gilda-style once in her life or to dance the flamenco the way Ava Garner did and if this is your fantasy, fragrance offers a special touch to get in the mood ~you yourself, above all, which is the ultimate secret of seduction. For calculating schemes of grandes horizontales you will need a rich, slightly retro fragrance which won't remind him of his grandmother; not because she is old, mind you, but because the intentions behind those numbers are well beyond her capabilities right now I'd guess. Unless she is a vamp herself! (In which case, lucky you, to have a real life parable to watch and learn from!). There is something to be said about the insidious allure of Jean Desprez's Bal a Versailles and the regal air of Narcisse Noir by Caron. A mysterious film noir heroine might wear a couple of strategically placed drops of vintage Cabochard, a leathery chypre with headstrong tendencies. Or Paloma Picasso Mon Parfum , fit for fiery and less sang froid seductresses, who could be swept off their feet themselves by their passions, yet wreck havoc wherever they go. The warm, inviting Tolu by Ormonde Jayne is less outwardly bombastic, but none the less impressive for its animalic tonality which hints at an unbridled sexuality that will surely end up hurting someone.

For the girl-can't-help-it type:

Some women are bursting at the seams and it seems like they exude a naturally endowed charm that encompasses the childlike playfulness with the sensuous appreciation of life that attracts not only men but practically everyone: women, children and animals follow as well. The type is rarer than it seems at first, of course. Prime examples included Marilyn Monroe and it's a delicate balance between appearing exuberant and risking ridicule, so proceed carefully. Lush, carnal fragrances with potent white flowers are by nature generous and in that realm the wonderfully modern, natural smelling tuberose of Carnal Flower by F.Malle is heavy artillery for serious affairs of the heart. The generosity of edible violets flambées on an amber bed hiding inside Guerlain's Attrape Coeur is unsurpassable. If your scheming is envisioned in a tropical surrounding amidst the lush foliage of jasmine vines, then the Venus-flytrap of jasmine fragrances is your best bet: Jasmin Full by Montale is full to the brim! If you're more taken with the jaminess of rich roses, then Liaisons Dangereuses from the By Kilian brand is your surest bet.
Although more restrained and with no discernable big flowers, Rykiel Woman, not for men! sets out to consign its goals from the get-go. A composition that is playful, as warm as a mohair sweater, smart as a whip and giving like a tender mother all at the same time can't but win you over easily. Only to be sought for in the excellent Eau de Parfum concentration; the completely different in smell Eau de Toilette version is nothing to write home about.

For the professional woman eager to let her hair down type:

If it's not bad enough that fragrance is kept to a minimum at the workplace for reasons of courtesy to others, there is also a certain image attached to professional women ~especially very successful ones or ones who hold a position of power. They are deemed detached, a little "cold" and aloof possibly, a little unapproachable. But ever so often, this is just a façade when inside there is a sensuous human being who wants to loosen up and be seen in another way, even if she doesn't have the time to resort to a whole transformation at home before hitting the posh bar for drinks with an eligible bachelor. Her fragrance should have a veneer of polish, while underneath there is a naughtiness that hints at antique rose lace underwear under the strict pantsuit. The pristine good taste of Calèche by Hermès is ladylike on the outset only to hint at an articulate sensuality underneath. The original Armani pour Femme is a chypre so densely rich and opulent it makes you swoon. Iris Poudre by F.Malle has the right touch of airy transparency to make it unobtrusive and the correct dosage of discreet earthiness in the form of luxuriant iris at the background suggesting more intimate ideas. The equivalent of the softest pashmina over bare shoulders, it is a fragrance to transport you above all and make you feel utterly feminine and vulnerable. The bittersweet, discreet vibrato of Douce Amère by Serge Lutens is the perfect accompaniment to an appearence that hides more than it reveals.

For the incurable romantic type:

Perfume is a traditional romantic gift and as such it is laden with lots of associations, memories and reminiscences about relationships past and present and sometimes even subtle innuendo (Remember how Scarlett O'Hara was advised not to accept scented gifts from her many beaux?). There are women who always smile watching Jimmy Steward in "A Wonderful Life" and shed a tear at the final scenes of "An Affair to Remember". Women who like their night gowns trimmed with a little broderie anglaise, their literature peppered with Jane Austen and their fragrances with a touch of floral. Although they're certainly not spoilt for choice, as there are plenty of romantic fragrances around, there are some which are achingly beautiful to match. Chamade by Guerlain is one such composition ~from the name evoking the French phrase "battre la chamade" (inspired by the homonymous drumroll signifying retreat during the Napoleonic Wars) to the lush hyacinth heart with a touch of blackcurrant buds, it is a romantic to end all romantics. The exquisite loveliness of a simple, yet ethereal lily and vanilla mélange is found in Un Lys by Serge Lutens: the last dying breath of an angel in paradise... The embullient rose that is Paris by Yves Saint Laurent has a nostalgic tinge of violets and is so tremendously feminine that it sets the mood by itself.

For the brainy or bohemian type:

If you belong to this subcategory, you're probably reading this article with a healthy dose of scepticism and nodding your head "yeah, yeah, wonder how I would ever fit!". The simple answer is you would not. And most people detest being typecast, so you would never admit to even if you would. But that's perfectly all right, because this is the type of woman that would have to first seduce herself through her choice of perfume and then everyone else. And this is part of the wonderful path of self-discovery, of identity mapping, of evolving of one's sensibilities, tastes and preferences that we call "life". There is no specific fingerprint and the following suggestions are as diverse as the tastes of women belonging in this category. The decadently luxurious iris cloud atop a nappa couch that is Cuir de Russie by Chanel, especially in parfum form, is a natural fit for when you want to exude your most intelligent without foregoing your most beautiful side. The carnal nature of tropical white florals paired with the raw savagery of vetiver as incarnated in Manoumalia by Les Nez is beautifully intriguing. The narcissus and leather mixed with dirt of L'artisan's Fleur de Narcisse as well as the more intimate, naughtier come-hither of L'air de Rien by Miller Harris can be weapons of quirky seduction. And of course if the edgily different and exotic story behind Aziyade by Parfum d'Empire casts a spell on your soul, then the fragrance with its sexy spice interlay atop immortelle might have you feeling like the sexiest harem girl who's reciting Rilke while dancing this side of the Golden Horn.

Pics from top: When Harry met Sally, Body Heat, The Seven Year Itch, Katherine Hepburn and Spencer Tracy, Pride and Prejudice, Mullholland Drive courtesy of community.livejournal/ohnotheydidn't, news.bbc.co.uk, en-easyart.com

Sex and the Parfum

Osmoz has devoted their monthly feature to sexy perfumes and the advertising that accompanies them. "While porno-chic and glam-trash are so last millennium, the trend has in fact evolved rather than disappearing… And there’s no way around it: sex still sells" Nicolas Olczyk writes. From B-Spot, the latest playful hinting perfume from Benefit and Diesel unveiling a new perfume in an ad stamped 'For women only' as well as sure-bets Agent Provocateur's newest Strip in black and powder-pink undies, with a trail of bewitching amber (you can’t help recognizing the allusion), Intimately Beckham Night for Him and for Her duo and Tom Ford's images there is a trend towards boudoirs, libertine women and elixirs of sensuality. (just remember the Elixirs Charnels/ Carnal Elixirs collection by Guerlain!). Guerlain also claimed that their newest masculine Guerlain Homme is set to reveal the "animal in you": a thirsty one, if one goes by the commercial and the mohito cocktail notes it includes.
Sexy scented items are also booming if the success of the massage candle concept is anything to go by. Agent Provocateur even has a nipple "titilation" product! Lately the new “cosmetiques du plaisir” line YesForLov will be launching L‘Affolante Eau de Draps (eau de Sexy Sheets). The sweet-spicy composition suggests that beds aren’t only for sleeping.

The accompanying Osmoz quizz testing your "fragranista" knowledge is witty and light enough to do from work if you want, with a couple of questions that might make you think back a bit. You can take it here: SEX AND THE PARFUM. Fun!

And if you want to find out what a handful of New Yorkers (men and women) think are sexy scents, watch their video here. It's interesting to contemplate what shapes public opinion and how different men's and women's perceptions are about those things.

Pic of David and Victoria Beckham photographed by Terry Richardson for Intimately Beckham Night courtesy of Osmoz.

When it Comes to Scent: Are Men Animals?

In this recent discovery of Chanel commercials we spanned the spectrum from the surreal to the atmospherically descriptive and it's now time to come to the anthropologically evolutionary.

Without spoiling much of the fun of watching the Chanel Allure commercial unfold: Does the lost link still exert its powerful hold on hominids? This is a popular theory, if only because it makes for greater sales of fragrance. And subliminally we would all like to believe that subtle, invisible touches play a major part in human interaction. Wouldn't it be magnificently practical, unscrupulously cunning and efficiently manipulative to be able to rely on smells to produce the desired effect? Imagine the possibilities: attract those we desire, repel those we despise, batress our persona when talking to bosses and less-liked authority figures, invoke respect and then shed the cool facade before it becomes aloof, excite passions and then reliquinsh them when satiated or bored with the simple shoosh of an atomiser...Wouldn't it be something!
On the other hand is the sensitivity to smells and the desire to act upon them tied to neoevolutionary anthropology, attributing specific evolutionary features to specific cultures? Another issue that has its own little enigmas attached provoking heated debate along the nature or nurture dilemma.
And is this evolution strictly misandrous, since the evolution of women is sadly misrepresented, even in scientific circles?
Whichever of those issues applies, this is still a profoundly interesting commercial. Not to be missed!

*It appears to be a legitimate commercial. Interested to hear if anyone of you has seen it broadcast.

Clip originally uploaded by allaboutnemo on youtube

The Essence of Woman?

I consider myself rather cynical at times, although idealism is not lacking in my psyche. But coming from an old civilization who has gone through just about anything on god's green earth, I thought I had seen it and heard it all; at least by osmosis, through tales of elders. How wrong was I! Apparently in the perfumery stakes I am but a mere novice who has not really thought of the potential of raw animal power in concentrated form!

The first time this new perfume came to my ears I thought it was a spoof. The second mention rang bells of pseudo-intellectualism. I hadn't hit the links to see that it is an actual product for sale. Perfume Shrine in its eternal quest for pure journalism had to investigate.
I soon found out others had similar reactions to mine. And people on the street had even more spontaneous reactions.
The perversely fascinating concept is hiding on this site. Enter at your own peril! Tom Ford has nothing on this one!
The fact that the company is based in Cologne, the town of the famous Eau de Cologne which gave its name to the whole bunch of aromatics is just proof that God does have a sense of humour after all...

Pic courtesy of Athinorama. No real animals were harmed during this photoshoot.

Romancing the Scent 2

Is jasmine and powder seductive? In continuation of our previous post concerning itself with how a perfumer defines a romantic scent fit for seduction, Perfume Shrine today focuses on how Chris Sheldrake envisions such a fragrance. His comment appeared in the February 08 edition of Allure magazine.

Christopher Sheldrake, the nose rensponsible for almost the entire Serge Lutens line (with the exception of Iris Silver Mist by Maurice Roucel) and currently head of Research and Development at parfums Chanel, mentions that:

"in our industry, "bedroom smell" means the sensuality of jasmine, a powdery, musky soft entity - something that makes the wearer comfortable - and with a comfortable smell that pleases. It means not too violet or too rose or too animalic or too mossy."

He then goes on to suggest a romantic fragrance, naming Beautiful by Estée Lauder

"It has a powdery note and a fruitiness: a slightly jammy strawberry scent that as a perfumer I can appreciate."

Contrary to the infamous Alan Hirsch MD (of Smell and Taste Treatment and Research center in Chicago) study which states that men are aroused by the combined aroma of lavender with pumkin pie which facilitates penile blood flow, Sheldrake proposes a different combo: jasmine with a powdered musk.
For the record, the other arousing smells in the Hirsch study were doughnuts and black liquorice; or doughnuts and cola. (see more on the Hirsch study here).This had me rolling with laughter picturing cops in American movies eating doughnuts by the trackload. But I digress...

So, jasmine. A favourite flower for me, personally, and inexitricably linked to my childhood and growing up memories. The fascinating, presque suprenant facet of natural jasmine lies in its potent aroma of indole, a compound that is inherent in white florals and which we discussed on our orange blossom sexy scents post. Obviously, the familiarity of a smell so integrated to human existence as the fecal one breeds some form of recognition, if only very distant and not clearly perceived as such. The humanity beneath a fleshy smelling flower is therefore one of the aspects that account for jasmine's reputation as an erotogenic scent.

However there are many people who have trouble with jasmine: they find it too clotted, too dense, too sweet, too feral. Would its magic work on them as well? I do wonder. Perfumers use a wide variety of molecules in perfumes, natural or synthesized: jasmine absolute, jasmone, dihydrojasmone (less expensive than the former), methyl jasmonate, hedione, 2-heptylcyclopentanone... Sometimes the deciding factor on which to choose in a composition is the correlation betweem price and tonnage. Subtle differences account for a different perception among individuals who might respond with more pleasure to one than to another.
Musk is too complicated a matter to tackle in this short post, but it will be discussed shortly. Suffice to say that it is the par excellence essence prized since ancient times for its almost aphoridisiac abilities. The myriads of nuances in synthesized musks in the fragrance industry only attest to that effect: if there weren't a big demand, there wouldn't be as much industriousness in producing them. And some of them do smell kind of powdery: white musks, egyptian and "clean" musks especially.
Notice the reccurence of the powder element that was -arguably- so controversial in Sophia Grojsman's quote? Interestingly, baby powder does feature in the Hirsch study as arousing women! (men, please don't take this too seriously)

It is perhaps even more intriguing to note what Sheldrake denounces as appealing: an abundance of violet (green or candied? he doesn't specify), of rose (too old fashioned or pot-pouri-ish?), of animalic notes (too much stable-and-farm associations instead of basic instinct?) and of moss (too dirty/earthy or too musty-smelling? Again a definition would come handy).

And then what does dear Christopher do? He goes on to nominate Beautiful as a suggested romantic fragrance. A fragrance that has a tale made up about its name (per Lauder friends proclaimed it was "beautiful" upon smelling the mods when she was "creating" it) as it has had no less than five(!) perfumers working on it at International Flavors and Fragrances, as Chandler Burr reveals in his latest book.
A fragrance that supposedly has been composed of more than 200 ingredients, which to me doesn't smell of jasmine and powdery musks. A scent that has been reformulated to ill effect and which according to Susan Irvine is

"Extravagant, creamy, romantic and sweet. Ideal on a country and wester singer".

Is this your ideal of romantically appealing? I am really looking forward to your comments.


Top pic from eu zeen mag. Pic courtesy of Société Française des Parfumeurs, C.Sheldrake on the far left

Leather Series 6: Kinky whiffs

By guest writer Denyse Beaulieu

“The glove (…) had retained a strong odour, this distinctive musky odour which the girl’s favourite perfume, heliotrope, sweetened with a touch of vanilla; (…) violently aroused by this blend of flower and flesh, he was overcome, with the glove on his mouth, drinking in the voluptuous pleasure of his memories. (….) When he was alone, he would pick up the glove, breathe it in, kiss it, thinking he still held her in his arms, his mouth on the nape of her neck.”

In Émile Zola’s 1884 La Joie de vivre (« The Joy of Living »), the sweetly-scented glove that sheathed the hands of aristocrats has ceased to be a prophylactic adornment to become a fragment of the desired body; indeed, it seems to be desired in itself… J.K. Huysmans’ A Rebours, which dedicates a whole chapter to the art of perfumery as olfactory fetishism practiced by his decadent anti-hero Des Esseintes, would be published the same year. Within its visionary pages, perfumery wrenches itself free from the representation of nature to evoke man-made environments in unheard-of blends…

The leather note, of course, is one such artificial scent, a hybrid of “flower and flesh” created by industry. It is strangely redolent of the human skin which leather approaches, both by its texture and by its proximity to the body of the wearer whose shape it retains…
Can it possibly be a coincidence, then, that leather scents and leather fetishism are strictly contemporary, born in the same decade of the late 19th century?
Check the dates: quinolines, which lend their characteristic smoky-tarry notes to most leather perfumes, were synthesized around 1880. The first recorded Cuir de Russie was composed by Aimé Guerlain in 1875; Eugène Rimmel launched his the following year.

Now, it was precisely in 1876 that French psychiatrist Alfred Binet coined the term “fetishism”; the leather fetish itself is studied in Austrian sexologist Richard von Krafft-Ebing’s Psychopathia Sexualis (1886).
Fetishism in general and leather fetishism in particular had of course existed before they were identified as such: the prolific French libertine author Restif de la Bretonne (1734-1806), for instance, was a famous shoe sniffer. But it was only when the study of sexuality became the province of psychiatrists that an attempt to understand “perversions” gave rise to their classification. Up to then, people had sexual tastes; henceforth, they would have sexual identities.

Of course, scientists only reflected the changing perceptions and practices of Western societies. In a world where commodities were becoming increasingly available and diversified, the sex industry had followed suit by catering to “niche markets”. From 1867 to 1864, the first kinky magazine, the sedately entitled The Englishwoman’s Domestic Magazine, devoted its pages to the charms of corsets and high heels. Brothels offered specialized services, costumes and scenarios. In Sexual Selection in Man, British sexologist Havelock Ellis reports the case, in 1894, of a prostitute saying that “several of her clients desired the odor of new shoes in the room, and that she was accustomed to obtain the desired perfume by holding her shoes for a moment over the flame of a spirit lamp.”

Thus, leather entered the vocabulary of perfumery as a dominant note, rather than as a material to be treated by perfume, at the precise period in history in which “trickle-down perversions” – to reprise the term coined by French historian Alain Corbin – pervaded the very bourgeoisie to whom Messieurs Guerlain and Rimmel sold their Cuir de Russie. The name may have referred to the Cossacks who rubbed their boots with birch, and certainly bore a virile, military or equestrian connation. But the scents themselves alluded to more private passions.




Pic: by Félicien Rops, "Pornokratès" (1878), itself a scent-inspired painting:

“I did this in four days in a small blue satin room, in an overheated apartment, full of smells, where opoponax and cyclamen gave me a fever salutary for production and even reproduction.”

Courtesy Agoravox.fr

Denyse is the author of "Sex Game Book: a Cultural Dictionary of Sexuality" (Assouline, 2007)



Leather Series will continue, along with a couple of other exciting things besides...Stay tuned!

L'air de Rien by Miller Harris: fragrance review

Jane Birkin piqued the imagination of thousands when she sighed heavily throughout “Je t’aime, moi non plus”, the Gainsbourg song that Brigitte Bardot had refused to sing and which the Vatican renounced as sinful. Her personality, her insouciance and her contradicting fashion sense, embracing tattered T-shirts alongside the Hermes bag which got named after her, made her an idol that contrary to most should be graced with a celebrity scent. And so it has: Lynn Harris, nose of Miller Harris, surrounded her aura with a bespoke which launched publicly to the delight of many.
Here at Perfume Shrine we were quite taken with it and decided to post our two versions of what it means to us.

Enjoy!

By Denyse Beaulieu

“I have never liked perfumes. I have always preferred to carry potpourri in my pocket. It was an interesting exercise in finding out what you don't like. All the things usually associated with heady, dark-haired women like hyacinth, tuberose and lily-of-the-valley made me vomit when they were enclosed in a bottle so this one is much more me – I wanted a little of my brother's hair, my father's pipe, floor polish, empty chest of drawers, old forgotten houses."

Jane Birkin’s quote in vogue.co.uk at the British launch of L’Air de Rien put me off trying the scent for quite a while. I love perfume, loathe potpourri, tuberose is one of my favourite notes and

never in a thousand years would I dream of smelling like Andrew Birkin’s hair – though I enjoy the films he wrote, such as The Name of the Rose and Perfume: The Story of a Murderer, his hair is not, frankly, his most appealing feature.
It took the combined pressure of Vidabo and Mimiboo, whose judgment I trust, for me to dig out my sample. Both were so taken I needed to know what, exactly, exerted such a pull – Vidabo compared it to what an avant-garde Guerlain could be.
It took several tests to “get” the elusive L’Air de Rien, which truly lives up to its name… In French, “l’air de rien” can be said of something that looks insignificant or valueless, deceptively easy (but could be the opposite). It can also be literally translated as something that “looks like nothing” – perhaps nothing we know. Something completely new, then, which, intriguingly, L’Air de Rien turned out to be.
Never has a composition behaved so capriciously in each encounter. The initial dab from the sample vial yielded nothing but a rather mild musk sweetened by neroli. Then a spray from a tester bottle was an outsize slap of oakmoss. Thinking my sample has gone off or come from a defective batch, I secured a second: musk again. Second spray, different tester bottle in a different shop: oakmoss redux.

Curiouser and curiouser … I turned to specialists to explain just why the two star notes refused to sit down and play together. I first contacted perfumer Vero Kern. She ventured that the difference in result was due to the difference in application: spraying would produce a much more ample development. She also suggested I contact Lyn Harris directly, which I did. She promptly responded:

“As the creator of this fragrance, I do find it totally mysterious and magical. It almost seems to behave like a wine in the way it changes and evolves so much with age and on different skins. It is a very simple composition based around oakmoss, amber, neroli, vanilla and musk as Jane wanted and had to know exactly what was in it and I never wanted to deceive her. She completely loves oakmoss on its own so this had to come through the top notes as it does as you spray but also as the composition doesn’t have a lot of top and heart notes (…) Oak moss is the least tenacious material with the neroli and so this is most prevalent when you spray and then drops away on the dry down.”

Mystery solved? Hardly. Mystery is truly at the heart of L’Air de Rien –how such a short, simple formula manages to create such depth of resonance. Almost as though the stripping of most head and middle notes, to delve directly into base notes, echoed the depth of intimate memories – and Jane Birkin is nothing if not a repository of memory, that of her long-time romantic partner and Pygmalion, singer-songwriter Serge Gainsbourg, whom she left in 1980 but whose songs she still performs. Indeed, in the eyes of the French public, she is still predominantly known and loved as the quirky, immensely moving English ingénue muse of the greatest French-language poet of the late 20th century…

L’Air de Rien’s heavy sexual gravity belies the sweetness of the musk-neroli marriage. The balsamic bitterness of the oakmoss sets off the dark, almost medicinal facet of the musk that can be found in Middle-Eastern perfumery – say, in the Tangiers perfumer Madini’s Black Musk or Musk Gazelle blends. It is the polar opposite of the more fashionable clean white musks of Narciso Rodriguez for Her or Sarah Jessica Parker Lovely. The ingénue has aged and weathered: she may slip feet dirty from wandering in dusty rooms or moist, rich gardens into scuffed, well-loved boots, no longer willing to seduce with a bat of her gazelle eyes, but on her own, mournful, timeless, terms. Or not at all.

By Elena Vosnaki

I will always remember Jane Birkin in French film of the 60s La Piscine starring Romy Schneider and Alain Delon: an erotic thriller of sorts, in which she ~long haired and surprisingly young~ moved her lithe limbs innocently doe-eyed. Her French pronunciation hilariously Brit ackward as she asked “Laquelle preferez-vous?” while rolling little pieces of bread with moist fingers into miniscule spheres, averting her eyes from Romy Schneider. This faux innocence has served her well in other roles too, such as the underneath conniving, outwardly gauche heroine of who-dunnit Evil under the Sun. In that one she even dons some other woman’s perfume to make her con more believable. We are talking about a character with perfumista clout, obviously. A scent starring oakmoss no less: one of the shining ingredients of L’air de Rien!

It is with the same mock innocence that L’air de Rien fools you into believing it is a simple musk fragrance. Musks of course have been a love of mine from ever since I recall first sampling one, a rite of passage. It was thus with a sense of exaltation that I put L’air de Rien on my skin. If nothing else it proved as unique and contradictory as the woman who inspired it. Like she said herself of her life:

"I don't know why people keep banging on about the '60s. I was very conventional because I came from a conventional family and I didn't go off with different people - I rather wish I had now, seeing all the fun everyone else was having"

If her perfume is meant to be worn “like a veil over one’s body”, then it is with Salome’s subversive power of being driven by a higher entity that one would do it. Only Salome wore multiple veils and here we only have a few: the notes of the fragrance progress so rapidly that one is confused as to the denouement.
There is cosiness and snuggliness aplenty. A strange feeling of humaness, as if a living and breathing human being has entered a dark, forgotten room in an old abandoned cottage in the Yorkshire countryside or the scriptorium in the The Name of the Rose; coincidentally among my most favourite novels (the film of course necessarily excised much of the esoterica of the book by Eco).
Like old parchment there is a bitter mustiness to L’air de Rien that gives a perverse, armospheric sexiness to the sweeter note of amber that clutches on to shadowy musk and oakmoss for dear life.

If you have secretly fantasized about having a roll on the floor of the dark kitchen in the murderous monastery of the above-mentioned film with a handsome young monk, then this is your scent. Literally nothing lay hidden underneath Valentina Vargas’ dirty cloak as she silently seduced Christian Slater with all the rough innocence of their respective youth and all the postcoital regret of the eternally unattainable.
Lacrimae mundi, tears of the world...


Click here for the famous nude scene from The Name of the Rose. Warning: Not office-suitable!

Pic of Jane Birkin and Charles Gainsbourg sent to me by mail unaccredited. Pic of Andrew Birkin from The Telegraph 2003. Artwork by Polish illustrator Zdzisław Beksiński courtesy of BekinskiOvh.org

Twin Peaks ~Barbara Bui Le parfum & Rykiel Woman-not for men!

When Barbara Bui had first released her boutique-exclusive scent Le Parfum, little did I know of it. In fact if I am to be completely honest I admit I had been oblivious to its very existence up until a short while before its discontinuation. You can call this DPSS: Delayed Perfume Sniffing Syndrome. It’s the thing that happens when you delay to test something only to discover with dismay that you like it well enough when it is too late to purchase some in a relatively easy way that doesn’t involve jumping through hoops.

Le Parfum was a beautiful scent. It’s also sadly discontinued. You have to hunt the auctions to get it. Why this happened is a mystery worth of a Ruth Rendel denouement. But happily there is a comparable perfume that although not exactly a copycat or dupe, it possesses the best characteristics of Barbara Bui’s fragrance for those who enjoyed it and in my humble opinion it is even better in some ways to it. It’s no coincidence that both were composed by nose Anne Flipo (of L’artisan La Chasse aux Papillons fame). Perfume Shrine had been the first one to report this on the ever popular Makeupalley site back in the beginning of 2006.
I am referring of course to Sonia Rykiel Woman-not for men! Yes, the exclamation point is there on purpose, it’s not intended to be a comment on the writer’s part. I guess the makers want to emphasize that it is a feminine potion and bet on the alluring vibe this has on the female sensibility. At this point it is important to note that the comparison is for the original Eau de parfum concentration in the purple and black bottle, cap with bronze studs like the hardware of a trendy it-bag, because the newer eau de toilette in the pink bottle is a completely different scent that is veering more to the fruity floral way to perdition. Personally I have come to expect a lot from Sonia Rykiel and the latter interpretation left me a little bit disappointed. As did Belle en Rykiel {click for review} up to a certain extent; which is a decent scent that does not commit the cardinal sin of smelling like a myriad other things. Perhaps I was a bit demanding. Anyway... Rykiel Woman-not for men! in the eau de parfum concentration has really captured a soft spot in my heart that is hard for other contestants to shake.

Barbara Bui Le Parfum is creamier, focusing on the inherent smoothness of sandalwood that smothers the smoky incense note, rendering it warm and powdery soft, the complete antithesis of churchy smell that usually gets associated with incense. The sweet vanillic aroma of heliotropin rounds out the base. This is a fragrance for the boudoir, a tight microfiber teddy over an ample bosom, much like another soft smoky specimen, the indomitable Fifi, although there we have a blond tobacco smoking bombshell in textured lace. Despite the official proclaiming of Bui containing undefined spices, I do not detect much of any but rather a citrusy top.

In contrast, Rykiel Woman-not for men! opens with the piquant pink pepper note that has proven to be an early 2000s mega success as it is used in many compositions lending them its contrasting cool-warm palette that serves to bring to focus the rest of the composition as a counterpoint; pink pepper is a bit rosy, which makes it subtler than the regular varieties of black or white pepper. Pepper in general is a fascinating note that may make or ruin a scent, due to its sheer potency.

But like Mae West when it’s good it’s very, very good and when it’s bad it’s even better! Meaning when pronounced it has the ability to grab you by the nose and make you pay attention. In tandem with the leathery/oud and musky fond surfacing pretty soon, Rykiel Woman-not for men! smells a little rougher than its sister scent. But perhaps this is why I love it so! The leathery/suede note is completely modern, recalling neither the classic Cuir de Russie versions with their tarry aspect, nor the Spanish leathers of intense pungency and spiciness. It is smooth and nubuck-like-soft, making it extremely wearable. As the perfume dries down softness and restrained sweetness surface, bringing it closer to Barbara Bui, especially in its incense smokiness with a hay-like powderiness. It stays like this on skin for hours, bringing forth all kind of compliments from “you smell goooood” to naughty winks.
Grab it now before they discontinue it too!

Barbara Bui Le Parfum notes:
spices, incense, jasmine, musk, amber, sandalwood, heliotrope, cedar.
Rykiel Woman-not for men (EDP) notes:
pink pepper, violet, date, jasmine petals, Bulgarian rose, black pepper, olibanum, agarwood, leather, amber.

Sonia's Rykiel Woman-not for men! is available from major department stores and online.


More surprises and exciting features on the Shrine coming up soon!!

Pic of twins by Diane Arbus via Transidex. Pic of Barbara Bui from their site. Pic of Rykiel Woman from escentual

Black Widow: fragrance review (in time for Halloween) & draw!

"Bob Rafelson's Black Widow with its good, flashy star-performances by Debra Winger and Theresa Russell, comes on with the seductiveness of an expensive perfume that inevitably evaporates before the night is over". When the New York Times critic gives you the opening line on a perfume review, you know it's one that has baggage attached. Black Widow ,the fragrance, has a name that might induce mirth, sarcasm or slight apprehension and would fit Halloween's fragrance choice to a T.
A while ago I was contacted by a small brand, Small Wolrd LLC who generously provided a bottle of the fragrance for me to test. (Which was a first!) I assume they went the same route with other bloggers as well, regardless of whether it was inferred or not. I don't flatter myself that I was the only one; decency dictates mentioning it.

Black Widow came with zero expectations, exactly because I was oblivious to its existence. A look at their site revealed a playful page full of catchy slogans, such as "What You Do With Your Prey is Your Business" or "At Least He Went With a Smile On His Face", which really made my evening.
To me nevertheless it is Bob Rafelson's 80s neo-noir that came to mind in a Nescafe-dissolving-in-a-styrofoam-cup kind of way: that is, instantly!

In the homonymous film

"The villain [...] is Catherine (Theresa Russell), beautiful, charming and intelligent woman that seduces and marries a whole bunch of wealthy men only to have them mysteriously die few months later. After collecting inheritance money, she disappears, takes new identity and begins her deadly scheme all over again. Her modus operandi, however, brings the attention of Alexandra Barnes (Debra Winger), workaholic Justice Department investigator. After obsessively tracking down Catherine all over the country, Alexandra finally reaches her at Hawaii. Catherine there wants to pull the same stunt on Paul (Sami Frey), local tycoon. Knowing that she would have to catch Catherine red handed, Alexandra meets her and tries to strike a friendship, not knowing that Catherine has some suspicions too."

(synopsis by Dragan Antulov (1988))

Forget the big shoulder-pads on bright-coloured garments and the at-times-bouffant hair, this was a seriously entertaining neo-noir with a slightly hinted-at lesbian flair which differentiated it from most of the run of the mill productions. It even featured cult cameos by Dennis Hopper, Diane Ladd and Nicol Wiliamson! And if it missed by a shot, sumbitting to the mania for ethical endings, what the heck, it was a fun evening watch.
In one memorable scene, Alex offers a wedding gift to Catherine: a black widow jeweled brooch. And we see Theresa Russell's face smirk both seductively and diabolically as she slowly says: "Black Widow; she mates and she kills. The question is: does she love? It's impossible to answer that unless you live in her world. {she pauses}. Such an intriguing gift..." And then, bang! all the homoeroticism that was latent manifests itself as she grabs Alex by the back of her neck and kisses her violently on the mouth.

Black Widow is a fragrance that could have been chosen by Catherine to prey on her wealthy victims as well as charm women who are on her pursuit. Saturated with spice, it opens up on an intense peppery accent that catches your attention like a razor blade touching your throat. It stays there poised for a while, mixed with a little hesperidic touch, until a cascade of rich, smoky clove weaves itself into the trap laid for the unsuspecting victim: you!
Clove is such an underappreciated note, mostly because of associations with medical appointments involving root canals. But moi, who has never had the need for one, can appreciate it for its qualities beyond: those embryo seeds of Eugenia caryophyllata , full of natural eugenol and caryophylenne, that grows abundantly in Zanzibar are unctuous and lustful for moisture, with a tinge of the sweet in them. In food products, such as biscuits, the aroma is replicated by 1-Acetoxy-2-methoxy-4-propenyl benzene.
Here, in Black Widow, you can appreciate the natural clove essence, as the fragrance is purpotedly made up by naturals, which comes nifty if one considers the aromatheurapeutical benefits of such aphrodisiac essences.
It is this phenolic scent that dominates the heart of the perfume, alternating the sweet with the dry accents throughout as it marries with rich amber, sucking on it vampirically. Other spices such as cinnamon and nutmeg also surface, albeit less prominently, on hair that shines like spiderwebs; and they weave a sexy spell from which the soft, slightly powdery silk of the trully lasting drydown cannot escape unscathed.


The official information provided on the site runs thus:

Black Widow is made from all natural essential oils.
Black Widow is a sweet and spicy oriental
with a rich amber scent, top notes of citrus,
and middle notes of musk and spice, including
cinnamon, clove, and nutmeg.
We realize it is hard to describe a perfume with words so we hope it helpsto say that Black Widow resembles a fresher updated version of Opium.

I believe that the comparison with Opium is perhaps unjust, as it places Black Widow on the shadow, not appreciated for what it is; especially given the fact that it lacks the orange-mandarin aspect of the former and its intense floral-woody accord, concentrating instead on the natural spices and the ambery base. However, if you like spicy orientals such as Black Widow is not a bad scent to start your seduction ploys with. And "Oh! what a tangled web you will weave". Until a Federal Investigator catches you, that is...


Black Widow comes as a lasting Cologne Spray in simple, round black bottles of 60ml/2oz in a black box nand can be ordered directly from the Black Widow site here and also from Henri Bendel NYC, Heebee Jeebees in Colorado Springs and the Pleasure Chest in West Hollywood (so you know it has something going on for it! *wink*)

Please note that shipping costs to Europe or overseas might be a little different than those stated for the US.

Since we have such an abundance of the fragrance at our disposal, I am offering samples to readers who comment and a lucky draw for a decant of it to one lucky winner!

Poster of the film through impawards.com

It’s the mating season..roar…

Remember when we talked about the new XX and XY fragrances by Hugo Boss and lamented the loss of a great commercial clip on Youtube? Well, it's here in all its roaring glory and you're the first to be privy to it. Guaranteed!



In the style of a National Geographic documentary on the mating practices of the species, as if recounting the rituals of lions in the jungle, it takes place in an art gallery with sinuous sculptures, where two major players -ever so greatly turned out stylistically- "dance" around the exhibits exuding animal magnetism and silent mating calls, displayed by their choice of perfume. Which combined creates a sensual aroma that is combastible. Hear me roar, baby!
Secondary players, such as the older male or the other female in the pack are waiting in the wings in this brilliant voice-over commercial that although very long for a TV screening is nonethless smartly conceived to play with our innermost notions of perfume as sexual attractant and silent mating call tongue in cheek style. We're hooked!!

Clip uploaded on Youtube by Hugofragrance

Suck it, you bitch!

Regular Perfume Shriners will be a little shocked by this undoubtedly vulgar display of bold title and accompanying advertising image, but not really surprised as they have come to expect some scathing commentary on fragrance advertising on numerous occassions in the past, recent and not so recent (Click here for part1, part2, part3, part4, part5).
So the news is mr.Ford is issuing a masculine sidekick to his Black Orchid for women scent this season called Tom Ford for Men and the advertising comprises the image above.

I know, I know...It is no secret that mr.Ford has been playing the "sex sells" card again. This is the only adage he has been exploiting for quite some time now. In fact as long as I can remember his pretty mug entering my consciousness. Mr.Ford had been exploiting a subtler aproach while at Yves Saint Laurent, although one would be hard pressed not to admit that it somehow clashed with the extraordinarily chic facade of the venerable house, a fact that brought him into direct confrontation with mr. Saint Laurent himself (the latter with genuine Gallic nonchalance selling his House and retiring, thus admiting there is little chic in today's designing world).

And yet one cannot find major fault with the images of the advertisements for Yves Saint Laurent perfumes while mr.Ford was in charge. From the infamous print ad for the masculine M7 which depicts an uncircumsized hairy male in all his nude glory (click here for a pic) to the daring suggestion of a menage a trois in the Paris ads ~which for a nano-second made me look upon this fragrance with quite a different eye (shame on me!)~, his stint at Saint Laurent was characterised by an aesthetic that was bold, daring but rather tasteful albeit in a Hollywood-sort-of-way.

The porcelain nude skin of Sophie Dahl for Opium stands among the most memorable ones and this one for Nu eau de toilette featuring director Roman Polanski's wife, french actress Emmanuelle Seigner, from 2003 is among the ones I personally find quite alluring. Of course Emmanuelle Seigner does have the heavy features that denote some sort of vulgar carnality that helps make her compelling despite her lack of serious talent in such films as Bitter Moon and The Ninth Gate. Still, the entanglement of bodies in amorous embrace in the print ad captures my fancy and makes me dream a little.
Which is not what the new ad for Tom Ford for Men does. And not for prudish reasons either.

Amorous couples in passionate embrace have always been at the heart of perfume advertising, since seduction we are led to believe is at the core of perfume wearing. Of course this is not always so and perfume lovers who appreciate perfume as an art form would have serious disagreement with this; however from a mass market point of view ~which marketeers aim at in the first place anyway~ this is true. Dolce & Gabanna accomplished this admirably in a series of advertising images that encompass both taste and passion and of which the accompanying image is my personal favourite.

It seems to me that mr.Ford has taken the place of sexual provocateur that Calvin Klein used to be in the 1980s, although with a much more agressive stance and ~dare I say it?~ less modesty and self-constraint. The above might seem ironic for someone who built a reputation for racy ads such as this one for his scent Obsession in 1988.
Simply put, the current ad for Tom Ford for Men lacks taste. But what is even more interesting is that it also lacks sexiness. That elusive quality that an image which possesses it makes you look, look away and then look again with renewed interest, much like a really intriguing woman on the street would have you double-checking instead of ogling at her openly displayed attributes. The supposedly orgasmic O of the red lips as a signal of availability, the distorted shape of the breasts with the talons painted in red holding them tight for a titty-fuck, the dominance of male over female in a position that reminds one of a porn flick: all these things debase the previous aesthetic of Ford efforts into the realm of the basest shock value attempts at capturing the interest of people by getting banned from major magazines. And this is coming from someone who wouldn't venture into what he is showing everyone else, due to his own sexual preferences. So, is this choice a deliberate attempt at a new form of exclusivity? In accordance to his Private Line of perfumes which supposesdly target a more daring audience? This is something for mr.Ford to answer and we can only speculate. I am trembling at the thought of what he might conceive next!

For the purpose of aimless exercise and because there is such a thing as collective memory, let's witness some sexy advertsing images that do not usually get mentioned. The following two are for the classic scent Ma Griffe(=my talon/my signature),

proving that older advertsing isn't necessarily less sexy or daring and the other one is from Lacoste pour homme which depicts a fetching specimen with a Y chromosome aimed at the discerning women that account for more than 70% of the sales of men's scents anyway.

But I guess mr.Ford missed that little factoid. On the other hand, as he is indeed a brilliant marketeer (as attested by his success so far) he might be privy to some information of greater magnitude, so I am keeping my mouth shut on more comments for now. Which is more than I can say for the woman in the ad!

Last but not least, he could have gone for the highly camp effect which would have earned him humorous brownie points, such as this one for Centaur Cologne. There, that's so much better!

Pics courtesy of wwd, okadi, imagesdesparfums and psine.net