It’s the mating season..roar…

Remember when we talked about the new XX and XY fragrances by Hugo Boss and lamented the loss of a great commercial clip on Youtube? Well, it's here in all its roaring glory and you're the first to be privy to it. Guaranteed!



In the style of a National Geographic documentary on the mating practices of the species, as if recounting the rituals of lions in the jungle, it takes place in an art gallery with sinuous sculptures, where two major players -ever so greatly turned out stylistically- "dance" around the exhibits exuding animal magnetism and silent mating calls, displayed by their choice of perfume. Which combined creates a sensual aroma that is combastible. Hear me roar, baby!
Secondary players, such as the older male or the other female in the pack are waiting in the wings in this brilliant voice-over commercial that although very long for a TV screening is nonethless smartly conceived to play with our innermost notions of perfume as sexual attractant and silent mating call tongue in cheek style. We're hooked!!

Clip uploaded on Youtube by Hugofragrance