Monday, October 31, 2011

A Dish for All Saints & the Day of the Dead: Ancient Bittersweet Koliva

The season of mists is upon us, the fireplace silent with the first ashes lain motionless, morning frost chilling the small of my back as I roll out of bed begrudgingly. The protracted dawn, diminishing in light, reminds me of the dwindling of daytime and brings the knowledge of death closer. The knowledge that, like with all natural things, this is the fate that awaits every one of us too, some day. It is then, at those early morning hours, Halloween looming or not, curling my hands around the steamy cup of malotira tea, looking through the misty windows at the black-billed magpies, gliding from perch to perch with renewed vigour, that I think of my dearly departed. There is deep feeling, akin to drama, in all aspects of commemorating the dead in my culture.

And this is where the "kollyva/koliva" (κόλλυβα) pudding comes in, making me a little choephoros (libation bearer), as I amass pots & pans and test the heaviness of the pomegranates to determine whether their seeds will be juicy enough.

A special memorial dish of the Eastern Orthodox and Greek Catholic church, made of shredded wheat, nuts, raisins, pomegranate seeds and sugar, koliva/kolyva/kollyva is widespread across the Balkans (Serbs call theirs Koljibo for instance) and has an ancient lineage: The word derives indeed from the ancient Greek κόλλυβο, which meant "grain of cereal". The dish is prepared at home but served (and shared) in church for the benefit of departed souls. Participating into preparing and sharing a meal for the dead ~even another person's dead~ is a mystagogy. It's the belief of our ancestors needing life to continue, to be sustained in memory, to still need nourishment; if not in the literal sense, in the spiritual one. By remembering them, we hold them in Elysium.
In a way, it's close to how the Mexicans observe their own Day of the Dead; celebrating life in all its earthen dimensions means honouring the dead; they were  a part of life's cycle and can still be, beckoning as we do to visit us in their soul form again and humouring them by relaying funny stories of their passage on earth.

Everything in the preparation of the delicious dish of "koliva" is symbolic, with tentacles griping both the Pagan and the Christian world, as befits every traditional Greek ritual. The boiled wheat is a throwback to rural products offerings to the many gods of antiquity responsible for the good crops. It's also a symbol of resurrection; as the grain of wheat is planted in the soil to take root and bring forth fruit, so is man buried with the promise of resurrection. Nuts and raisins are the most concentrated forms of sustenance, essential for the soul's passage through Hades. Anise seeds help to establish psychic sight and ward off the evil eye. Pomegranate seeds recall Persephone and her tale of diving into the Underworld; pomegranate the common thread between the two realms. Dusting sugar is mounted on top to represent the grave, parsley chopped across the borders to recall "the place of growth, of coolness, of repose" that Heaven stands for, rose water to evoke serenity. The dessert is decorated with a cross and the deceased initials in sugared almonds and sometimes "silver candy" and a small candle is lit while the blessing is read; the pudding is then passed onto bystanders in waxed paper bags with a little spoon to eat on the spot or keep for later. But take koliva home and you have to eat it till night falls, or the magic is lost! But with a sweet taste like that, who's to refuse? The oily and crunchy center of the nuts, the starchy chewy grains, the cool and juicy pomegranate seeds make for a delightful contrast of flavours you will want to repeat again and again, preferably unrelated to anyone's passing on.





HOW TO MAKE BITTERSWEET "KOLIVA" PUDDING:

Ingredients needed:
1 cup of shredded whole wheat
4 cups of water
1 cup of chopped nuts (walnuts, almonds, pistachios)
1/2 cup of holden raisins
1/2 cup of pomegranate seeds
1 teaspoon of powdered cinnamon
1 teaspoon of anise seeds, finely milled
1 tablespoon of rose water

For the top decoration:
1 cup of powdered sugar
3/4 cup of sugar-coated almonds (sometimes sold as "Jordan almonds")
chopped fresh parsley (about 1/2 cup, but it really depends on the borders of the dish you use)

Preparation
The night before:
Rinse and drain the wheat. Cook it as you would rice, for about one to one and a half hours over a medium-low stove. Do not overcook and check the wheat as it's cooking for doneness. (It should retain a tiny bit of crunch). Pour the hot wheat into a large colander, rinse with very cold water to stop the cooking and allow to drain overnight, covering loosely with a towel. Do NOT refrigerate! (The chill hardens the starch in the grain and you don't need that for this recipe, you want it to be fluffy)

In the morning:
In a large bowl mix the wheat with the assorted nuts, the raisins, the pomegranate seeds, the cinnamon and the anise powdered and add the rosewater for flavour. Transfer the mixture into a wide bowl or deep pan. Now place a piece of waxed paper on top of the mixture and flatten the top, so that sugar is evenly distributed. Sprinkle powdered sugar evenly over the wheat mixture. If you want to decorate with specific lettering or a cross or something, you can make your own cardboard stencil and shift the powdered sugar atop the wheat layer accordingly, leaving an imprint, so to speak. Also use the sugared almonds to make designs or just use them to line the bowl/pan. Finally, add the chopped parsley on the edges. A candle is placed in the middle and lit during the memorial service*.

When ready to serve, take large spoonfuls, minding that you put both sugar and the wheat & nuts mixture in each person's portion. Share!

Θεός σχωρέσ'τους και ζωή σε λόγου σας! May God rest their soul and give life on to you!


Music clip: Traditional lament (amané) from Asia Minor "I told you once, I tell you again (do not go to the sea)" sung by rock singer Babis Stokas. (A more traditional version with folk instruments and beautiful photos can be heard here)

*If you want to do this properly as a commemoration** of your dearly departed, plan to be at church before Liturgy begins so that you can give the bowl and your list of names of your deceased family and friends to the priest for the blessing. 
**According to Orthodox Christian Church tradition, koliva is offered in the Church at the mnemosynon rite (i.e. commemoration) 3 days after death, 9 days after death, 40 days, 6 months, one year after death, and whenever desired thereafter.
***another recipe and home-taken photos by a half-Greek on Feeding the Saints blog

Related reading on Perfume Shrine:  Pomegranate: Scent, Flavour & Mythology, Aromatic Cuisine: Scented Cooking

Photo of koliva dish via suvin saran, inspired by Maria Speck's book Ancient Grains for Modern Meals.
Pic of Pamaretto and portion of Sandro Botticelli's Madonna of the Pomegranate via examiner.com
Mexican Catrinas via wikimedia commons.

Friday, October 28, 2011

Top Autumn Sensory Discoveries: Fragrances, Tastes and Feasts for the Eyes

It's no secret that fumeheads (an affectionate term for perfume enthusiasts) are sensuous people. They embrace anything that involves the senses, from Epicurian tastes to visual stimuli. There's simply always an open arena to sniff, to savour, to lay one's eyes on...Life's too short anyway not to be inquisitive.
In this regard, a team of excellent perfume bloggers (please check them out on the bottom of post) joined me into relaying our recent disoveries in sensual pleasures for this fall. Enjoy!


  • TACTILE SENSATIONS
It's our national holiday today (the Ohi Day) and the military nuance isn't out of place. But beyond that, this navy blue wool jacket by La Redoute is both very warm and stylish enough to be worn any given day. I'm pairing it with dark-rinse bootcut jeans (instead of khakis), a matelot top (just like in the photo) and my trusty Hermès enamel bangles to finish off its nautical theme.

  • VISUAL DELIGHTS
Art has a way of brightening the day. Especially original art I can hang on my walls.

Ballet Dancer Sitting, original drawing available for purchase on Etsy.com
Ancient Priestess, original drawing available for purchase on Etsy.com
  • FAVOURITE FALL 2011 FRAGRANCES
To my utter surprise (jaded perfume critic that I've become!) several fragrance releases lately have not only been quite impressive, but they have infiltrated their presence into my everyday existence beyond reviewer's testing alotment. I have adopted them in a more durable way and thinking about investing more substantially on them.
Bottega Venetta Eau de Parfum THE winner for me this fall; subtly leathery goodness with warmth and coziness, underneath a fruity chypre mantle with a beating jasmine heart. What's not to like? It's also a more easily procured and less expensive stand-in for Boxeuses. Win-win.

Balenciaga Paris L'Essence Possibly the best office scent since Prada Infusion d'Iris. Unobtrusive, yet there, its violet leaf with warm, skin tones and nutty accents is quietly appealing.An alternative to the other woody violet of the season, Tom Ford's Violet Blonde.

Parfumerie General Praliné de Santal The juxtaposition of savoury and sweet, intensely nutty, before the scent falls into an unctuous billowy note of powdery, rich woods and the soothing, smooth silkiness of Cashmeran is addictive. I'm thinking of it when not wearing it. Not to mention, sandalwood is proving something of the theme of the season, once again.

Cartier Baiser Volé This stolen kiss of green lily and powder is ethereally lyrical. I might have expected more avant-garde by Mathilde Laurent, but let's be realistic here: it's so very pretty!

Tauer Pentachord White A silvery, expansive imagescape: A fragrance of either the crack of dawn or the crepuscular drawing of a prolonged cool afternoon, the contrast between light and shadow. Orris, violet, vanilla, ambergris notes...

Guerlain Mitsouko (vintage) Revisiting my old bottles of Mitsouko, like I ritualistically do as soon as autumnal weather raps at my window pane, I'm reminded of the words of Pascal Bruckner that "[anyone] who desires cannot be guilty... sin proceeds only from prohibitions" and I'm mentally throwing my fist at IFRA.
  • SWEET & VAMPY THINGS ON THE LIPS
Relax, my pretties. It looks venomously dark and puple in the tube, but it's gorgeous for us brunette gals with light skin when applied on the lips. (I always consult dependable Christine from Temptalia for application photos) Dolce &Gabanna Lipstick in Lust goes beyond Halloween into serious, drama-full evening attire. Plus it smells rosey!
Dolce & Gabbana Make Up Classic Cream Lipstick Lust
Dolce &Gabbana Make Up Classic Cream Lipstick Lust (clipped to polyvore.com)
 
  • BOOK TO BOOKMARK
Edith Head's little 1967 tome on how to elegantly dress was reprinted: How to Dress for Success is not merely someone's fashion advice. It is written by the woman who imprinted on our collective memory the golden goddesses of Hollywood and their impecable style. Retro, granted, but you'll blink out of the sheer chic.
  • FILMS TO CATCH
Drive
I had forgotten all about "neon-noirs", in which the LA night lights -in the immortal words of Sunny/Alexandra Paul- "made her cunt's hairs shine"; till this little Nicolas Winding Refn directed gem that is. The anti-hero's fantasy of being a silent type ordinary man "but [also] a real hero" is mingled with the director's essay on man's true nature and its boundaries; immortalised in successive shots of the white satin jacket with a huge scorpion sewn on the back and splattered with blood. I'm still thinking about it weeks after watching.  

George Harrison: Living in the Material World
I have always been a fan of The Quiet Beatle since day one. It's great to see many more were of an equal disposition towards his immense contribution; not only to music but to cinema too (A lesson for us all on how to support what you believe in).
  • TASTES TO SAVOUR
Ambergris Eggs As discussed in a seperate post on cooking with ambergris, this is a heavenly and decadent recipe that will change your Sunday mornings for ever. Just don't pair them with bacon; the crude, oily meatiness doesn't go well with the marine, smoky-earthy character of the ambergris.

pic via the Greek fork
 
Fava (split pea purée) with caramelised onions Not exactly a new discovery, but I'm trying to reintroduce all the good, rural, organic dishes that Greek food really stands for into our everyday table: This is the stuff that made sturdy people who lived to a hundred with their wits sharp to the end, withstanding wars and ravages all the while. It's got to have something going for it! For this recipe (by Chef Karitas, find it here, on The Greek Fork) I use organic Santorini yellow lentil fava and extra virgin olive oil. Makes for a fine spread or dip for pita bread and accompanies a good Santorini Vinsanto on a cool evening.
  • HAUNTING SOUNDTRACK
From the mind-blowingly nuanced and dark Revolutionary Road film, starring Kate Winslet and Leonardo Di Caprio. Music by Thomas Newman, this is the end titles piece. Let it fill the empty house as evening approaches...



Please visit the other participating blogs for more discoveries:

Thursday, October 27, 2011

Sleeping Beauty Never Smelled So Delicious!

Wearing perfume to bed is more prevalent than generally given credit for. Some carry the message into Marilyn Monroe territory ("What do you wear to bed?" "A few drops of Chanel No.5") and therefore aim to wear something sexy, intriguing, alluring to their partner; seducing them in true Pavlovian-style. Others prefer to tie scent with the ritual of sleep preparation; brushing teeth, dimming the lights, grabbing a good page-turner, putting on a serene fragrance. It's all part of winding down. There's an undeniable personal (and sometimes even selfish!) pleasure into slipping between fragrant sheets, or inhaling the aroma of a fine scented negligee as the comfort of the bed lulls your eyes into slumber.



One online acquaintance loves Bvlgari Blv Notte for this and keeps it on her bedside table; its calming effect almost a guarantee of sweet and pleasant dreams!
I have also adopted Blv Notte for nighttime both for my person and my sheets and I attest that its lightly cocoa-dusted iris that's never too earthy, never too gloomy, just right (read: peaceful and zen-like), is a wonderful addition to slipping into silky pajamas and cozying in my trusty, old cashmere liseuse. It's also well received by my partner.
Alternative fragrances for when I'm inquisitive and want a change include Voyage d'Hermès, Eau de Gentiane Blanche (again by Hermès), Gaiac 10 by Le Labo, Aromatics Elixir in eau de toilette, Passage d'Enfer and Voleur de Roses by L'Artisan Parfumeur, and Chanel No.5 in eau de parfum with its pronounced sandalwood and vanilla. (I guess I channel Marilyn a bit after all!). Usually musks, sandalwood, meditative incenses and patchoulis have a calming, feel-good effect on me; this isn't exclusive to nighttime use, but I might as well benefit from it to catch some zzzzz.

I also used to put on Dream Skin by Apivita on my face, because the soothing, herbal but also powdery lavender bouquet was so conductive to winding down. Unfortunately the packaging and name has changed, putting me out of a delightful habit. However Annick Goutal's Crème Splendide is still with us and it never fails to put me into a serene frame of mind; it's well worth the splurge. One of the German women who cleaned our house when I was little used to carry with her a tin of Nivea cream in the blue tin with its characteristic smell; she put it both on her face and on her hands before sleeping, she told ud, and early in the morning she was still deliciously smelling of that half floral-half herbal nostalgic smell. (Plus she had great skin).

Others still prefer to sprinkle only their sheets and bed pillows with bed linen water (such as Pre de Province Lavender Linen Water) or the decadent Guerlain Eau de Lit scent. There's even a linen spray with the Kai signature tropical white floral scent! I like to use a little psittt of Opopanax by Diptyque which is technically a room spray (but walks a mile in stilettos and back, working multiple ways) or L'Occitane Sentier de Maquis (Provencal Landascape) with its smoky air, a wintertime staple.
A similar effect could be achieved by diluting a bit of your chosen eau de toilette into a big sprayer filled with perfumer's alcohol (or even water; but you'd need to shake the vial well and after spraying turn on the radiator to take away any dampness before slipping in).
Some people who appreciate the warm glow of a candle flicker light up candles and snuff them before turning into bed. Baies by Diptyque is a classic "clean" but light and non obtrusive smell for that: blackcurrant and rose, like flowers by a brook.

But simply opening the window to a fragrant garden is perhaps the best of all. The memory of opening my window sills to a plush jasmine trellis fighting for space with an equally lush honeysuckle one at my grandparents' estate in the country is still with me.

The possibilities are endless!
So, what is your favourite bedtime fragrance or scented product and why? How does it make you feel? Tells us your preferences in the comments.

Photo is by Annie Leibovitz reprising Disney's Sleeping Beauty

Wednesday, October 26, 2011

Ambergris-laced Chocolate, Negus Cocktail & Cooking with Grey Amber

Have you ever tasted ambergris? If you stop to think that it was prized for centuries not only for its aromatic, but also aphrodisiac qualities, the question becomes less strange.  
The history of ambergris consumption is both varied and intriguing: At Falstaff's table (a character possibly based on Sir John Oldcastle) his favourite Sack wine was spiced with ambergris. Cardinal Richelieu ate ambregris-flavored chocolates and grey amber pastilles with gusto! On a sinister note, King Charles II of England famously and decadently breakfasted on eggs with (then as now very expensive) ambergris, and his mysterious death following a sudden stroke on February 16, 1685, gave rise to rumors of foul play; ambergris could have been the necessary concealer of poison, thanks to its rich, complex flavour. Indeed as I crumble a tiny lump to heat with my experimental eggs, I perceive that the pumice-like substance melts away easily with heat, imparting a delicious aroma. Even more decadently, during the Renaissance a dessert of iris flower jelly with ambergris posset (pictured below) was made for lords and queens; shooting two birds of expensive and fragrant materials with one stone!

But not all was for pleasure: During the Black Plague ambergris was considered to be prophylactic use. Historian Paul Freedman writes that "Ambergris was considered the sovereign preventative drug against the plague." and people carried a grain in their pocket to stave away the miasma in the air. Alas, it didn't work so well, but they must have smelled good while at it.

Later, the renowned gastronome Brillat-Savarin recommended a chocolate drink for warming up, boosting the immune system and at the same time savouring the best of refined foods: "Chocolat Ambré" (of which I present a recipe below) was made with shaved dark chocolate and hot water, laced with a substantial amount of grinded ambergris. La Marquise de Pompadour was fond of eating truffles and celery soups followed by cups of chocolat ambré "to raise the spirits and arouse the passions".


In the Middle East men consume ambergris to stimulate their sexual prowess while women believe the practice helps with infertility. Ibn Battuta, known as "the Traveler of Islam", narrates to have observed with astonishment in a city in Persia that people ate hashish and ambergris unabashedly, possibly believing ambergris to boost the narcotic effect of the drug. A lusciously erotic experience involves crushing a small dried lump of ambergris (percehd on the edge of the spoon) into organic coconut oil and allowing it to macerate for months before using. In Morocco it is traditional to use ambergris with tea; how a grain of ambergris sticked  inside the teapot's cover flavors the tea by mere contact with the vapor for years along is a miracle of nature's essences. As Karen of Globetrotter Diaries says, "Ambergris to liquids is much like 3D to movies; it gives new meaning to the otherwise familiar." I prefer to call it umami for the nose, the missing link in the realm of the senses.

"But is it safe to ingest?", you might be asking yourselves. Relax. Prior to the turn of the 20th century, ambergris was used by bartenders, liquor rectifiers, and makers of cordials & syrups as an additive in many products. But ambergris is never used alone: It is always rubbed with sugar, which acts by minutely separating the particles of the material,and then married to several other aromatics. The scents best suited to this purpose are acetic and nitric ether, oil of wintergreen, oil of lemon, oil of mace and creosote. As with truffles, ambergris has to be shaved very thinkly and added to warm drinks, so as to melt and not create a sediment.

Ambergris is a substance that the wild sperm whale (Physeter macrocephalus Lin=P.catodon) regurgitates naturally; a sort of cetacean furball, clotted whale cholesterol to protect the animal's digestive track of remnants of indigested cuttlefish, squid beaks etc. [To learn all the info you need on what ambergris is and its differences with amber resin as well as its differences with Ambrox/Ambroxan refer to these herein linked articles.]

When it is fresh, ambergris has nearly no value, because its smell is extremely fecal and it has no great use for perfumery. But let it float on the ocean for some years and it gains a beautiful patina that famously chemist Gunther Ohloff described as “humid, earthy, fecal, marine, algoid, tobacco-like, sandalwood-like, sweet, animal, musky and radiant”.  It's difficult to improve on his words, but to me ambergris is that rare thing; an animalic essence that can be used even neat: its oily, marine, skin-friendly aura is intimate, but subtle, warming on the skin with an earthy, algae-reminiscent scent of bodies after a sea dip.
Whalefishers of the 18th and 19th century knew its worth. Watching "Master & Commander: The Far Side of the World", I was not surprised to come across an awe-eyed sailor dreaming of catching a whaler loot: "she'll be loaded with gold and ambergris and all the gems of Araby".

"Nor indeed can the whale possibly be otherwise than fragrant, when, as a general thing, he enjoys such high health; taking abundance of exercise; always out of doors; though, it is true, seldom in the open air. I say, that the motion of a Sperm Whale's flukes above water dispenses a perfume, as when a musk-scented lady rustles her dress in a warm parlor. What then shall I liken the Sperm Whale to for fragrance, considering his magnitude? Must it not be to that famous elephant, with jewelled tusks, and redolent with myrrh, which was led out of an Indian town to do honour to Alexander the Great?"
H.Melville's poetic associations in a whole chapter devoted to it in Moby Dick notwithstanding (with mentions of its use in Turkish cooking), the ocean and sun not only change the initially dark brown floating lumps into light greyish or even yellowish, but they also break down the basic building block, ambreine, into a quantity of products which account for the complex smell of ambergris. These lend themselves to complimenting a variety of ingredients in foods and beverages, as attested by the recipes aimed to help you cook with ambergris below.

You can buy some of the exceptional free-floating (i.e. ethically harvested) ambergris at profumo.it. (Currently I only see tincture available, but raw small lumps were available before, hopefully again)
Also available on Ambergris New Zealand


Recipe: Chocolat Ambré: chocolate drink laced with natural ambergris

Jean Anthelme Brillat-Savarin in Larousse Gastronomique: The Encyclopedia of Food, Wine and Cooking by Prosper Montagné with the collaboration of Dr. Gottschalk, 1961 English Ed.

"Chocolate is one of the most efficient restoratives.  All of those who have to work when they might be sleeping, men of wit who feel temporarily deprived of their intellectual powers, those who find the weather oppressive, time dragging, the atmosphere depressing; those who are tormented by some preoccupation which deprives them of the liberty of thought; let all such men imbibe a half-litre of chocolat ambré, using 60 to 72 grains of amber per half-kilo, and they will be amazed.  The grain, an old-fashioned measure, equals about the twentieth part of a gram, and we might add, ambre gris is meant, a greyish substance which exhales a smell analogous to musk, and not yellow amber, which is an entirely different thing.  Such chocolate no longer exists. In Méditation VI, Brillat-Savarin refers to chocolat ambré as 'the chocolate of the afflicted': 'I knew that Marshal Richelieu, of glorious memory, constantly chewed ambergris lozenges: as for myself, when I get one of those days when the weight of age makes itself felt - a painful thought - or when one feels oppressed by an unknown force, I add a knob of ambergris the size of a bean, pounded with sugar, to a strong cup of chocolate, and I always find my condition improving marvellously.  The burden of life becomes lighter, thought flows with ease and I do not suffer from insomnia, which would have been the invariable result of a cup of coffee taken for the same purpose'. Brillat-Savarin also praises the powers of ambergris in his Magistères Restaurants."
[source Ray Girvan, Technical Author,The Apothecary's Drawer.]


Recipe for Negus, a drink of Port or Sherry, sugar & spices, hot water and natural ambergris:

1 bottle of sherry (or port), 2-1/2 pints of water, juice of 1 lemon, a little of the peel rubbed off on sugar; grated nutmeg, and sugar to taste; add one drop essence of ambergris, or 10 drops of vanilla; all to be made and drunk warm.

source: Aerated Waters & How to Make Them; Together with Receipts for Non-Alcoholic Cordials & a Short Essay on Flavouringby Joseph Goold - J. Gilbert Smith, Publisher, London - 1880 - p.110

Recipe for Ambergris Wedding Punch
Take 1/2 pint of pineapple juice.
1 pint of lemon juice.
1 pint of lemon syrup.
1 pint of claret or port wine.
1/2 pound of sugar.
1/2 pint of boiling water.
6 grains of vanilla.
1 grain of ambergris.
1 pint of strong brandy.
Rub the vanilla and ambergris with the sugar in the brandy thoroughly; let it stand in a corked bottle for a few hours, shaking occasionally. Then add the lemon juice, pineapple juice and wine; filter through flannel, and lastly add the syrup.

source: The Mixicologist by C. F. Lawlor - Lawlor & Co., Publishers, Cincinnati - 1895 - p. 21

For the really adventurous or carnivores with access to good, old, rural meat, there is an English recipe for "ambergris puddings" (i.e. sausages with ambergris) from Lord Conway's Ambergris Puddings from The Queen's Closet Newly Opened (London: 1655) on this link.

And finally a scent formula, for Eau de Cologne à l'Ambergris (Ambergris Cologne Water)

21 ounces of oil of orange.
21 ounces of oil of bergamot.
2-5/8 ounces of oil of neroli.
6-9/16 ounces of oil of lavender.
3-15/16 ounces of oil of rosemary.
63 drops of oil of roses.
126 drops of oil of cloves.
200 drops of essence of ambergris.
Dissolve in 10 gallons of alcohol, 95 per cent.


Many thanks to Abdes Salaam of Profumo.it
Photo of Renaissance dessert with iris flower jelly and ambergris posset recreated by Bombass & Parr via Caroline's Miscellany

Painting of Madame de Pompadour by François-Hubert Drouais

Monday, October 24, 2011

Louis Vuitton to Launch Eponymous Fragrance

Contrary to expected (as mentioned in a fragrance industry-peeping book by Chandler Burr), the French fashion house, known by the initials LV to rock many a logo-studded handbag, has reportedly acquired the services of third-generation perfumer Jacques Cavallier-Belletrud with a view to entering the scent market, as per an article appearing on WWD.
The French brand's creative director Marc Jacobs (who has his own lucrative line of fragrances, including Daisy, Daisy Eau Fresh, Lola , the Splash collection and Bang) has long expressed a wish for the company to enter the fragrance market and in June he hinted the fashion house is "working on" a perfume. His statement was: "There's no Vuitton Beaute. At this moment, there is no fragrance although we're workingon that." [source] With talks on Marc Jacobs taking the helm at Christian Dior (another company in the LVMH Group) after John Galliano's expulsion and Phoebe Philo in talks to take over Louis Vuitton, it makes for a potentially explosive cocktail. Jacques Cavallier is expected to start working in January for LV, which has not made an official statement concerning the issue yet.

According to WWD, Louis Vuitton is thought to have been investigating "rare, almost-extinct flowers in France that could be used as elements of its scent". Apart from the standard "sourcing for precious flowers in Grasse" stint that seems to go hand and parcel with every prestigious fragrance launch (even if we know that's not necessarily the case as Grasse products come from all over the world and aromachemicals overpopulate the formulae of most commercial fragrances), it would seem that the brand might be peeping into Dior's own resources in the subject. Let's not forget that Cavallier has already worked for Dior's Addict, so he's familiar with the infrastructure.


My collaborator AlbertCAN has an interesting viewpoint on this:
"To be honest it's would be interesting how Jacques Cavallier will interpret the DNA of LV, and how he will work with Demachy. (Not clear yet on their relationships, although I bet Francois Demachy [ed.note: head perfumer at Dior] will do the check and balance.) Nor is it clear whether Cavallier's contract will be exclusive. On the other hand I don't think Cavallier will rock the boat too much with the first launch, given how much pressure he will be under. (Read: LV execs won't let him.) But given the new Bottega fragrance, might LV be tempted to up to ante?"

Albert might mean that Vuitton might also tackle a leather fragrance. It would stand to reason, wouldn't it. On the other hand issuing a fragrance somewhat creates a downgrading of a luxe brand, making a product that is more or less available to a mass of consumers as opposed to an elite. After all that was the reason they were so resistant to issuing a fragrance before. However, like Hermes so successfully proved, they might reserve distribution of this product for their own boutiques instead of department stores, thus up keeping the "exclusive" experience.

Louis Vuitton has long stood for the ambassador of the idea of luxe travelling, being famous for its historical trunks and suitcases, as reinforced by their recent exotic destinations/travellers advertisements (with Sean Connery, Bono and his wife, etc.). The funny thing is however that a specimen of Eau de Voyage by Louis Vuitton, Paris, a commemoratory fragrance version that circulated in the 1980s, has already circulated on Ebay! Could this be juice waiting to be fine-tuned by Cavallier and reintroduced in some form? Could the name, since copyrighted apparently, be reused?
American online stores, curiously, have "acquired" and as of July 2011, "sold out" a Louis Vuitton fragrance "in only 200 bottles" in signature logo-branded box, advertising it as "a very sensual, tea rose type of smell that has a floral scent combo. It's absolutely awesome. It's a very soft, intimate alluring smell that will last forever. Exotic definately!" [sic] Though, I'm kinda certain we're dealing with a Chinese fake, in this case!


Expect to read more in the coming weeks and months.

photo via 1000fragrances

Georgia the Biggest Consumer of Celebrity Fragrances?

According to an article on The Financial Channel, that might be the case, especially in Tbilisi. But what's most important is that celebrity fragrances (including ancillary products such as bath & shower gels, body lotions and body mists)
are popular with both affluent and lower-incomed customers! It's also noted that they're most popular among young people, though not exclusively.
Avril Lavigne, Naomi Campbell, Christina Aguilera and Antonio Banderas are named some of the most favourite celebrity brands for Georgians according to Khatia Shamugia, PR Manager of Ici Paris. These are often bought by mothers for their daughters (so mothers, beware what you introduce your impressionable offspring to!) or for their best friends.

“I am kind of a celebrity perfume lover,” said Nanu Abashidze, 19. “Of course I prefer to buy high class brands such as Chanel and Yves Saint Laurent but they are much more expensive. So I prefer to buy cheaper brands, and I am quite content with their smell. Avril Lavigne is one of my favourite celebrity cosmetic brands. I started using it recently and can’t give it up,” Abashidze said.
Taking this confession as a departure point into some personal speculation, it's worth wondering if the quality of high-end brands has gone down so downhill that there isn't really much to differentiate them from celebrity fragrances or lower-end products than their perceived prestige...

pic via klineblog

Sunday, October 23, 2011

Perfume Courses by Alec Lawless

Alec Lawless of Essentially Me artisan perfumery will be teaching two perfumery courses: both Make Your Own Perfume Workshop and his Five-Day Artisan Perfumery Course on dates through 2012.  The courses are popular with enthusiasts from across the world:  Alec's reputation internationally is such that previous students have travelled from as far afield as Germany, Denmark and Japan to study at with him at Essentially Me's Perfumery Workshop near Stroud in the Cotswolds.   In the last two years he has also taught perfumery classes in Australia, New Zealand and New York.

Courses cater for all levels.   Make Your Own Perfume gives participants the chance spend the day at the perfumery, creating their own unique fragrance using a carefully blended selection of beautiful natural aromatics.  At just £125, it's an affordable treat or perfect gift for Christmas, Birthday or Valentine's Day.  The course runs on Saturdays, with dates for 2012 as follows: 28th January, 24th March, 19th May, 7th July, 29th September.  There are also a few places still left on the final course of 2011, to be held on 3rd December. Courses can be booked on line atwww.essentially-me.co.uk. Gift vouchers are also available.

Meanwhile, for the serious enthusiast, the Artisan Perfumery Course is a chance to spend 5 days learning to create a sophisticated perfume using some of the finest natural aromatics in the world. Students learn about the history of natural perfumery, how natural aromatics are produced and consultation techniques to create fragrances for other people; as well as hands-on blending sessions.  The course fee of £495 offers fantastic value - it includes expert tuition from Alec Lawless, use of materials, lunch and refreshments each day and the finished bottle of perfume at the end of the course.  There are three courses scheduled for 2012, as well as one remaining in 2011.   All run Wednesday - Sunday on: 9th-13th November 2011; then 7th-11th March; 20th-24th June and 21st - 25th November 2012.   Bookings may be made on line or by phone at 01453 882525.

For further information, please contact Sian James on 01453 882525 or pr@essentially-me.co.uk

info via press release

Friday, October 21, 2011

Perfume Book Review: Luca Turin & Tania Sanchez The Little Book of Perfumes/The 100 Classics

Utter the names Luca Turin & Tania Sanchez and a combination of their polarising "Guide's", irrepresible wit and -equally irrepresible- snark, all rolled into one, flash into one's mind like LED-lamps that flicker between a P anode and a N cathode throughout eternity. The reason to read their newest venture isn't quite all of the above, nevertheless: Dropping the snark for a programmatically positive outlook ~The Little Book of Perfumes is all about 5-star perfumes reviews, aka "masterpieces" according to the authors~ they're not simply fawning reviews as met with in other guides, not being short on addressing serious fragrance industry issues either. (After all, if you don't know Luca is rather fond of the smell of Napalm in the morning, you don't know anything yet.)


Although the material is largely taken from the previous Perfumes,The Guide (review here and a small practical note on all the different editions here), serving as a petite compendium or a Xmas gift to spark fun discussion over the course of wine & cheese among people who raise their eyebrows up to their  paretial bone upon hearing you possess a "fragrance collection" ("say what, more than 5???? Why????"), there is a difference: For several of those 96 reviews (more of which below) there is a small 2011 addendum, mostly by Sanchez, that chronicles the evolution that time and IFRA allergens & raw materials regulations have administered to these fragrances. And this is mainly the interest for those who already own a copy of the 2008 book: Staunchy perfume enthusiasts already know most of what's to know about reformulations and search the Net for info regularly. But those who're budding in the aficion will get a kick out of getting their sentiments that "something's not quite right in the frag they loved any more" validated.

All is not bad news, though, in those addenda mentioned, even if heads at Dior almost collectively (and a couple of the PR contigency plan at Guerlain) must be cussing right & left most probably right about now (Well, not really, for the most part the authors proclaim the work rendered "as best as could be under the circumstances"). Some fragrances have in fact upgraded, if that's possible! I specifically mention 96 perfume reviews because 4 out of the 100 are hors catégorie, being reconstructions specifically for L'Osmothèque (thus making them unavailable for purchase). A couple of them featured in the "little book" are still resolutely discontinued (Yohji pour Homme and Le Feu d'Issey for instance or more recently L'Artisan's Vanilia) but hope dies last, in the Turin & Sanchez universe (And why not, I ask you? Fougère Royale 2010 AD I'm not looking at you, don't get any ideas in your silly head!).
So what's left is 90+ reviews of things every perfume enthusiast (and not only) should note down to smell sometime.

The new material includes a foreword by Tania Sanchez (written in good pace perfumista-style and ringing very true) and an essay on the Osmothèque by Luca Turin (in his trademark eloquent polemic, mixing music metaphors and similes which caress the cerebral cortex); there are four reviews of long-lost, beautiful Osmothèque perfumes the authors tested during a presentation on perfume by the brilliant Patricia de Nicolaï, curator of the Osmothèque, at the French Embassy in Washington, DC, organized by Smithsonian Associates. "We give you L’Origan, described by me by LT’s request, and Chypre de Coty, Emeraude and Iris Gris, described by LT at my request" clarifies Tania Sanchez.
The top ten lists (exacted by all publishers worth their print salt, per Tania) have been updated and there is a new "Desert Island" top list for each respective author. I found the added resources & shopping short essay at the end rather meagre, personally (lots of other helpful resource guides are available online), though the Perfumed Court is hailed as a decanting service for when you can't get hold of something any other way and The Perfumer's Apprentice gets a nod for those eager to smell the raw materials themselves.(With which I would urge you should familiarise yourselves, if you're serious about this whole perfume thing)

To make things practical, I have noted down which fragrances are considered to have gotten BETTER/STAYED THE SAME in 2011 than the 2007 sample bottles the writing duo had received (in alphabetical order):

Calandre Paco Rabanne
Cristalle Chanel
Dior Homme
Fracas Piguet
Habit Rouge Guerlain
Jicky Guerlain
Knize Ten
Mitsouko Guerlain
Nahéma Guerlain
Poison Dior
Shalimar Guerlain

And these are the fragrances which are considered to have gotten (somewhat!) WORSE/CHANGED in 2011 than the 2007 sample bottles the writing duo had received (in alphabetical order). Please note, the fragrances below are still considered worthy of inclusion in the compendium of 5-stars:

1740 Histoires de Parfums
Amouage Gold
Après l'Ondée Guerlain
Bois des Iles Chanel
Bois de Violette Serge Lutens
Boucheron Femme
Chamade Guerlain
Cuir de Russie Chanel
Diorella Dior
Dune Dior
Eau de Guerlain
Eau Sauvage Dior
Givenchy III
L'Heure Bleue Guerlain
Iris Silver Mist Serge Lutens
Joy parfum Jean Patou
New York Patricia de Nicolai
No.5 eau de toilette Chanel
No.5 parfum Chanel
Opium Yves Saint Laurent
Pour Monsieur Chanel
Promesse de l'Aube MCDI (attributed to just a faulty batch, though)
The Third Man (Le 3eme Homme) Caron
Vol de Nuit Guerlain

You might have noticed that that makes it roughly 35 "updates" (I excluded a couple, because of simply announcing news of "discontinuation" such as Theo Fennel's Scent or due to ambivalence) and I expect that might get book buyers pondificating the issue. Yet interestingly, there are some surprising results, especially for some perfume lovers who have been disappointed in certain notable classics lately (Shalimar, Cristalle) and can now be enthused anew. But I won't elaborate further; you have to check it out for yourselves!
I will only add that I'm glad Tania added that necessary deterrent on crétions Magnifiques for anyone who couldn't really fathom how such a brave (read: disgusting) scent entered the masterpieces collection, or anyone who might go ahead and spray some on their lapels before going out on a date or job interview, God forbid; "masterpiece" and "pleasant" are not mutually inclusive terms! (And if you disagree, what the hell are you doing reading Turin & Sanchez or this blog?)

The book circulates under two editions: One American by Penguin US, another British by Profile UK. They are exactly the same, as far as I know, but they feature a different cover, as shown on the photo (taken from Tania Sanchez with many thanks)
The US edition is on pre-order on this link. The UK edition is on pre-order on this link. Official date of release is October 31st 2011.

Win a Perfumed Trip to Paris for the Launch of L'Artisan Batucada



To celebrate the launch of BATUCADA, the new vibrant fragrance inspired by Brazil, L'Artisan Parfumeur offers you a special trip to Paris and a day full of olfactory adventures. To enter this competition, simply answer the following question at competition@artisan-parfumeur.com
(the answer can be found on our website - www.artisanparfumeur.com !)
Q. Which famous Brazilian beach is one
of the inspirations for BATUCADA'?

A winner will be randomly selected from among all correct entries and will win a one day / one night stay in Paris, hotel and transport included.
Your prize:
An exclusive perfume workshop with Karine Vinchon,
the perfumer who created BATUCADA

An evening in a fantastic Brazilian atmosphere
A night in a Parisian hotel
Now over to you!
Terms & Conditions

More info: www.artisanparfumeur.com

Wednesday, October 19, 2011

Guerlain Shalimar extrait de parfum in Baccarat: Gorgeous Limited Edition

An edition to stop all others in their tracks (remember the Shalimar Fourreau du Soir we posted about the other day?). In deep blue and in no less than heavy, posh Baccarat crystal with a blue tassel and quadrilobe cap. Only 30 bottles will be put in circulation of Shalimar parfum in Baccarat, available at la Maison Guerlain.
Feast your eyes on it! (click to enlarge)
The ultra limited edition was presented during the mind-blowing Guerlain event  "les journées particulières" (on 15th and 16th October) during which perfumer Thierry Wasser, makeup artistic director Olivier Echaudemaison and Sylvaine Delacourte opened the doors for the general public, to mystify them into the Guerlain cult.
Among the good news is that Liu (presented for the occasion in its chinese lacquer box from the Art Deco period) is and will still be part of Les Parisiennes line-up, staying in production after all.


For a chance of a comparable experience on US soil, check out the Guerlain Exclusives Experience.
Related reading on Perfume Shrine: Guerlain perfume reviews, Limited Edition: perfumes & bottles

Tuesday, October 18, 2011

Bottega Veneta Eau de Parfum: fragrance review

"On these days he rose early, set off at a gallop, urging on his horse, then got down to wipe his boots in the grass and put on black gloves before entering. He liked going into the courtyard, and noticing the gate turn against his shoulder, the cock crow on the wall, the lads run to meet him. He liked the granary and the stables; he liked old Rouault, who pressed his hand and called him his saviour; he liked the small wooden shoes of Mademoiselle Emma on the scoured flags of the kitchen--her high heels made her a little taller; and when she walked in front of him, the wooden soles springing up quickly struck with a sharp sound against the leather of her boots." ~Gustave Flaubert, Madame Bovary, ch.II
If, like me, you've ever swooned over the austerely sensuous implications of leather in all its forms: from the tight-fitting driving gloves of an enigmatic heist wheelman (on they go like part of a superhero's suit), to the posh interiors of a Bentley, all through the fetishistically-fitted dresses that populated Helmut Newton's wet dreams......
If you've admired Florentine artisan handbags, fondly remembering your hand caressing the supple leather surface and the feeling of understated luxury and elegance they exude...
If you yearn for the sweetly pungent and at the same time totally "fabricated" smell of a good, old-school leather fragrance...
...then the fragrance release introduced by the Bottega Veneta brand (the apex of leather luxury) is set to stir your heart with unbridled longing. And deservedly so: Bottega Veneta Eau de Parfum is unquestionably among the finest releases of 2011.

The scent
Bottega Veneta follows into glorious lineage: it unites elements of both posh-smelling floral leathers of yore (Chanel Cuir de Russie, Grès Cabochard), fusing the narcotic sex of jasmine with the plush of leather, and some of the plummy-citrusy goodness of legendary fruity chypres (Diorama, Guerlain Parure, Femme by Rochas). In the past, "woody plum" was based on the famous De Laire Prunol base: peach, ionones, aldehydes C-14 and C-18, cumin, cardamom, methyl isobutyl ketone V and patchouli.
But Grasse-born, renowned perfumer Micheal Almariac gave a decidedly modern feel to the Bottega Veneta composition; like a vegetal, herbal sub-segment which opens the perfume for the first 10 minutes, shared with Chanel's 31 Rue Cambon or Dior Homme, quickly meeting the patchouli-vanilla of Gucci Rush alongside a plum-rose-leather accord; if you can fathom the quirky marriage of such diverse elements. If I were to liken the perfume's overall effect to other perfumes though, it would be to Boxeuses by Serge Lutens, or Cuir Améthyste by Armani (on which Almairac also worked).

There are four key notes in Bottega Veneta's Eau de Parfum: jasmine sambac, Brazilian pink peppercorn, bergamot, and Indian patchouli (a not particularly "dirty" but richly mature kind, like the one in Almairac's patchouli opus Voleur de Roses, which grows as time lapses and becomes more comforting). The citrus and leather are recoginisable from the opening spraying, while the fragrance warms increasingly with perceptible candied plum notes fanning the floral heart of jasmine, on a resinous backdrop of caramelic benzoin and dark earthy oak moss. Bottega Veneta gains in patchouli strength (nuttier and sweeter) boosted by the humming leather the longer it stays on.
The scent of Bottega Veneta is by no means a powerhouse, but the sillage and tenacity are undeniably very good (even though you might not notice it all the time!) floating over your skin in a delicious murmur and spontaneously eliciting three unsolicited compliments on the morning I tested it for the first time. I think it opens up like a fine cognac when used with a spray; a dab or a blotter test hides its intimate, skin-like tonalities. Although usually I discourage readers from blind buys, this is one of the rare releases that sounds like a good bet for perfume enthusiasts into leathery chypres and who like the notes listed. Even though it's gloriously feminine, daring men might pull it off without eliciting raised eyebrows.

The perfumer
Fragrance composer Michel Almairac told The Moodie Report, “I was asked to create a fragrance that would mirror the brand, which would convey its feeling and atmosphere. That image of Bottega Veneta incorporates elements such as a countryside villa, the smell of furniture, food, and vegetation - in short, the whole ambience of Vicenza, where the brand was born. And as this is the very first  Bottega Veneta fragrance, the parameters were broad, and I could give full rein to my imagination.”
Almairac zeroed on chypre: “Chypre is rich, elegant, and timeless, and very helpful in terms of conveying the abstract floral affect that Tomas wanted me to convey, in addition to the subtle leather tones” and married it to the leather accord of his dreams. 
 “The choice and quality of components is even more important when you have a simple formula such as this,” noted Almairac. “My company, Robertet, is known for using natural products. We treated the four ingredients of this fragrance to enhance or diminish certain qualities. For example, we treated the jasmine to give it a stronger character, but a lighter color.” He succeeded most admirably, hitting upon a soft leather accord which is polished like a fine kid glove and caressing without turning wimpy.


The looks
Fronted by model Nine D’Urso (daughter of Inès de la Fressange and Italian businessman & art dealer Luigi d’Urso) on the beach, the advertising campaign for Bottega Venete Eau de Parfum is dreamy but nicely restrained. Pity those who might think it involves a "marine" type light affair though, as Bottega Veneta is a perfume drenched in ciaroscuro, very specifically full of the warmth of indoors as opposed to outdoors.

The fragrance's bottle harkens back to Murano glass and the traditional Italian carafes. It features a brunito cap and collar, an ebano logo, and a nude leather ribbon clipped with a brunito butterfly, while the underside features Bottega Veneta's famous woven look.

The shopping
Bottega Veneta Eau de Parfum is available in 30ml/1oz (65$), 50ml/1.7oz (for $95) and 75ml/2.4oz (for $130), in matching body products (shower gel, body crème and lotion) and as limited edition Extrait de Parfum in Murano (available at Harrods and the Bond Street BV boutique in the UK for £365). The fragrance is currently available in Bergdorf Goodman and Neiman Marcus in the US and Debenhams and House of Fraser in the UK and will launch more widely in November.

Drive film artwork featuring Ryan Gosling via Soraiah Zohdi

Monday, October 17, 2011

Swallowable Perfume: A Perfume Pill that Makes You Smell Sweet?

A team is working on edible perfume – a digestible pill that will emit a scent through the skin during perspiration. Men and women will no longer have to bring out the perfume or the body spray in order to prepare for a date; a pill with all the right ingredients will help make them smell attractive and confident instead (and making that nervous sweat smell of golden nectar)! Part of the Beauty from Within concept, it's set to hit the market at a future date.


“Body architect” Lucy McRae and synthetic biologist Sheref Mansy of Harvard University are in the research phase of exactly that. "Swallowable Parfum consists of scented lipid molecules that copy the structure of fat molecules found in the body. Because our bodies have enzymes that metabolise fat, this perfume works on the basis that the enzymes will also metabolise the perfumed molecules, excreting them through the skin. The proposed digestible capsule will emit an odour unique to the individual the more they perspire, as the perfume emerges as droplets on the skin’s surface.
Harvard biologist Mansy and Amsterdam- based Australian artist McRae have created a video at swallowableparfum.com to illustrate the process." (quote via Irish Times) The clip is tagged with "Go beyond accessory", "express uniqueness" and "a new cycle of evolution". Making a perfume uniquelly your own has always been the Holy Grail in the quest for the perfect scent.

According to the makers: “Once absorbed, the capsule enables the skin to become a platform, an atomizer, a biologically enhanced second skin synthesized directly from the natural processes of the body,” explains the website. “Fragrance molecules are excreted through the skin’s surface during perspiration, leaving tiny golden droplets on the skin that emanate a unique odor. A biologically enhanced second skin synthesized directly from the natural processes of the body,
redefining the role of skin.”
The strength of the scent is determined by varying factors including an individual’s ability to acclimatization to temperatures, reactions to stress, exercise, and sexual arousal. [pic source]

Of course the idea that eating fragrant foodstuff would help aromatize an individual's personal odour is not new: As explained in our article Musk & Civet in Food: Challenging our Perceptions, Chinese concubines were regularly fed on natural deer musk, so that they would benefit of sexy body emissions. Their body would excrete pure musk at every caress...
And who can forget that infamous movie scene in James Ivory's Le Divorce, with Naomi Watts and Kate Hudson, the latter being the paramour of a French politician who mentions that a tisane of rosewater, orange blossoms and mint is to be drunk before lovemaking to perfume "the juices"? (offered as a course of intimate French lessons for the American young girl)

Spraying, dabbing or even dousing will soon be entirely optional....

Changing Perfumes to Suit the Character

"I've always chosen different scents for different characters I've played," Kirsten Dunst explained to the British edition of Company magazine.


"In All Good Things I wore patchouli-based scents. At the moment it's Bulgari's Mon Jasmin Noir". (No wonder, she posed for it!) In the past she used to wear Blush by Marc Jacobs. One is curious to see whether her memorable turn as a child blood-sucker in "Interview with a Vampire" was accompanied by any specific fragrant choice!
Another actress who does the same is Kerry Washington: For "Ray" she wore rose oil. Otherwise her staple is Piguet's Fracas. Perfume does lend itself into helping you feel differently!

Friday, October 14, 2011

Ormonde Jayne perfumes: And now for some complimentary shipping

Ormonde Jayne does ship internationally her high-quality perfume, but the steep international shipping prices have been the obstacle for many people across the pond from the UK where the British brand resides. Just for October Ormonde Jayne is offering free shipping on all orders though, so if you have had something in mind, now's a good opportunity.
Enter the promotional code 'yippee' on the official Ormonde Jayne site for complimentary international shipping on every order from 14th October to November 1st.
NB. Their sample set is on complimentary shipping throughout the world all year long.

Thursday, October 13, 2011

Guerlain Exclusive Fragrance Experience with Marie Line Patry

Guerlain is introducing a new in-store event that aims to give customers an
unexpected way of interacting with fragrance. 

Guerlain Exclusive Fragrance Experience with Marie Line Patry




Guerlain’s history as a perfumer is legendary, having created exquisite fragrances without interruption for more than 180 years. With nearly 800 compositions to its name, Guerlain is justly proud of its unsurpassed olfactory heritage, a rare collection representing the epitome of excellence, luxury and sophistication.
Beginning this fall, Guerlain will offer customers a brand new way to experience this unique heritage and fragrance expertise. National Fragrance and Beauty Director, Marie Line Patry, will host exclusive Fragrance Experience events in stores, debuting a luxurious, bespoke Guerlain trunk that houses a complete fragrance experience within its walls.  
The fragrance trunk is a multi-sensorial tool that will help bring to life each of the main pillars within Guerlain’s Exclusive Fragrance Collection. Marie Line can now take every customer on a journey to La Maison Guerlain at 68 Champs Elysées, through the brand’s history and deep into the legacy of craftsmanship and know-how that sets Guerlain apart from all other fragrance houses. The experience includes videos, music and elements that illustrate the perfumer’s inspiration for each of the creations. As each drawer is opened the customer is able to uncover an exceptional 360° view of the fragrance collection inside. At over five feet tall, it is a theatrical experience designed to heighten the senses and enhance the emotions we feel when we encounter a new fragrance. 
Marie Line Patry has an unparalleled ability to guide customers toward finding their perfect scent by using a thorough approach that involves learning about specific aspects of a person’s life in order to make this connection. Her approach matches a customer with a scent that both reflects and enhances their personality.
Guerlain’s fragrance history includes many pioneering firsts: the first modern fragrance with Jicky, the first oriental fragrance with Shalimar and now this unprecedented in-store experience with the Exclusive Fragrance Experience.

This Month's Popular Posts on Perfume Shrine