Who can forget the classic blue tin of Nivea Cream? Half the fun of using the unctuous, thick-pasted cream on wherever there was a graze or scratch or burn (or just for cosmetic purposes), was the smell. A scent so full of good-humoured herbal sweet comfort, nothing really sinister could come your way. Or so we thought, as kids. Stumbling upon what really made up that memorable aroma, many people's long and arduous quest, is precious and we're happy it to share it on Perfume Shrine:
"Close your eyes and take a deep breath. Even blindfolded, there’s no mistaking it: the fragrance of NIVEA. Its discreet perfume oil is considered one of the classic fragrances for skin cream. Because very few synthetic aroma chemicals were available in the early 20th century, the NIVEA fragrance consists largely of essential oils. Contributors to its flowery bouquet include lily of the valley, rose, violet, lilac and lavender, with orange and lemon fruit essences rounding out the fragrance. And incidentally: the secret original formula for the perfume oil used in NIVEA cream has changed very little after all these years."
Might we hereby note that neither violet, nor lilac, nor lily of the valley yield an adequate enough essential oil for anything even remotely resembling mass production, but we realise that an official admission on using even some aromachemicals is far-fetched. You'll have to content with having the scent notes delineated for you for the classic Nivea cream in the blue tin though: It's the stuff unforgettable scent memories are built on...
Photo collage of vintage Nivea cream ads via oranges & apples
Quote from Always Inspiring via M.K.Krydd (thanks!)