The new Balenciaga fragrance is a continuation of their last year's best-selling entr, a flanker that is in fact a continuation rather than a new fragrance merely taking over the design and name of a successful launch: Remarkably close to the original with a more metallic freshness, the new perfume named Balenciaga L`Essence will appear on the market in September 2011. The new fragrance belongs to the floral green genre, as did the original, but is supposed to be a more direct, potent fragrance in Eau de Parfum concentration, turning the original bottle design transparent to cement the notion of "purity", of "essence" ~a fact that personally reminds me of the comparable approach by Narciso Rodriguez and his own Essence and Essence Eau de Musc. L'Essence by Balenciaga is again fronted by muse Charlotte Gainsbourg.
Neiman Marcus already has testers for sampling, though, so getting a preliminary test is within reach: According to that, Balenciaga L'Essence is remarkably close to the original Balenciaga Paris fragrance, focusing as it does on the fresh, abstract green of violet leaf (different than just violets which are usually sweeter and powdery) and cool woods with a nutty note, a unisex idea, almost androgynous. The drydown in a mostly linear fragrance is warm with skin notes. “Green fragrances are traditionally male, like eau de cologne. However the key to Balenciaga Paris is violet leaves. I wanted to draw on these almost conflicting inspirations, for women”. L’Essence is green because it is honest and vibrant, like the rustle of crumpled leaves. But L’Essence is green as if it were trying to hide the secret of its nocturnal herb scent…
L’Esssence is impulsive. L’Essence is unambiguous. On the skin, L’Essence is as pure as the searing honesty of short-lived flowers. Violet leaves are like a blast of woodland and their youthful energy stimulates the skin. Violet leaves are unfailingly honest and offer up their exquisite coarseness. Vetiver also takes the upper hand, wild, unruly and incisive… L’Essence engages and dazzles with its modulations. And the secret of the forest asserts itself… L’Essence, is also reminiscent of the mossy scent given off by forests at certain times of day, which emphasises the accent of conifers. It is like the fragrance of leather, but it expresses the intrinsic nobility of the organic world. L’Essence has a keen, intense scent. L’Essence yields and offers resistance. L’Essence, is also about living…"
Balenciaga Designer Nicolas Ghesquière and Charlotte Gainsbourg present the making of the campaign for Balenciaga L'Essence in the video.