unexpected way of interacting with fragrance.
Guerlain Exclusive Fragrance Experience with Marie Line Patry
Guerlain’s history as a perfumer is legendary, having created exquisite fragrances without interruption for more than 180 years. With nearly 800 compositions to its name, Guerlain is justly proud of its unsurpassed olfactory heritage, a rare collection representing the epitome of excellence, luxury and sophistication.
Beginning this fall, Guerlain will offer customers a brand new way to experience this unique heritage and fragrance expertise. National Fragrance and Beauty Director, Marie Line Patry, will host exclusive Fragrance Experience events in stores, debuting a luxurious, bespoke Guerlain trunk that houses a complete fragrance experience within its walls.
The fragrance trunk is a multi-sensorial tool that will help bring to life each of the main pillars within Guerlain’s Exclusive Fragrance Collection. Marie Line can now take every customer on a journey to La Maison Guerlain at 68 Champs Elysées, through the brand’s history and deep into the legacy of craftsmanship and know-how that sets Guerlain apart from all other fragrance houses. The experience includes videos, music and elements that illustrate the perfumer’s inspiration for each of the creations. As each drawer is opened the customer is able to uncover an exceptional 360° view of the fragrance collection inside. At over five feet tall, it is a theatrical experience designed to heighten the senses and enhance the emotions we feel when we encounter a new fragrance.
Marie Line Patry has an unparalleled ability to guide customers toward finding their perfect scent by using a thorough approach that involves learning about specific aspects of a person’s life in order to make this connection. Her approach matches a customer with a scent that both reflects and enhances their personality.
Guerlain’s fragrance history includes many pioneering firsts: the first modern fragrance with Jicky, the first oriental fragrance with Shalimar and now this unprecedented in-store experience with the Exclusive Fragrance Experience.