And Let the Seperation's Pain Sleep in the Heart

Clip from Ulysses' Gaze by Theodoros Aggelopoulos. The song is traditionally sung on New Year's Eve in Greek gatherings, while the time-play of the elapsing years in the film is a nod to post-world-war II Romanian history, in the greater Balkans cadre.

May history smile on all of us in 2011. Happy New Year!

Natalie Portman: new face for parfums Dior

Natalie Portman had signed a beauty endorsement deal as the new face for Dior, as far back as June 2010. The talented and beautiful young actress who announced just two days ago, on Monday 27th, that she's been engaged and is happily pregnant, has starred in such box-office hits as Star Wars as well as critically aclaimed films such as Closer and Black Swan. Good coup, Dior, as Natalie is so famous as to even have an MP3 download on Amazon titled "Natalie Portman Poops" (I kid you not! )
Christian Dior chief Claude Martinez called Natalie “charismatic and elegant.” The actress, on the other hand, who hasn't worked in the beauty business before, says: “I’m pretty casual in my beauty routine in my real life. Some might say sloppy.” She also regards beauty, for which she's often justifiably praised, as an obstacle or annoyance: “Beauty can be a hindrance, especially if that’s the only thing that matters to other people. I’m also aware that being considered attractive can be a huge factor in getting work in my profession. Beauty can be boring if you’re with a guy who is focused on his looks or your looks all the time. I know a lot of male actors who are totally obsessed with creating a certain look.” [source of quotes]



Her presence in the Dior portfolio will involve her fronting the new perfume campaign, substituting model Maryna Linchuk, for Miss Dior Chérie. The new commercial will again be directed by Sofia Coppola (see the on-the-set shot above), after the very successful clip she had shot with Maryna 3 years ago. It coincides beautifully with the reopening celebration of Dior’s 57th Street boutique in N.Y.C., where Portman appeared to celebrate alongside Dior’s head designer John Galliano.
The print campaign was shot by Tim Walker while Sofia Coppola directs the TV ads. The advertisements will see the sultry star, who's 29, with a hunky young model, appearing in glossies and on screens in March 2011. “I felt like a big old cougar. He’s, like, 20. The commercial is subliminal advertising for my film,” Portman quipped, as it features a shot of a white swan. If one feels that way at 29, though, just imagine...

We're very much looking forward to them all the same!

photos via fashion style and stylefrizz.

2010 perfume recap: The Best (& Worst) in Scent

What is the end of the year without summarising lists? And what is the end of a year in the fragrance industry no less without comprising a "best of" (and worst of) of sorts? To that end, a select team of bloggers brought our minds together to bring you opinionated verdicts on what you should not miss and what you might as well be spared when passing the perfume counter or browsing on your laptop.
For clarity's sake, my own list comprises only releases from 2010 (with one exception), not things I might have discovered this year which were issued previously. That doesn't mean I consider the following the "best of" in all perfumery in general (and I'm well known for sticking to favourites no matter when issued), just the best -and worst- in 2010.


Perfume of the Year: Absolue pour le Soir by Maison Francis Kurkdjian.Perfectly balanced between "dirty" and perfume-y, like perfumes of yore with its alliance of ylang ylang, honeyed rose and scads of cumin, it curiously draws upon a retro "skankiness" that's not really vulgar, more lived-in; like the precarious equilibrium a certain Mediterranean lady keeps between the mysticism and languor of the East and the rationality of the West in her own heart of hearts.
Beware skank-o-phobics! It can be intense.

Perfumer of the year: It must have been Bertrand Duchaufour's year.I don't know whether it's through bloggers' promotion or simply overindustriousness (Amaranthine -technically from end of 2009- and Sartorial for Penhaligon's, Nuit de Tubereuse and Traversee du Bosphore for L'artisan), but it seemed like he was everywhere this past while. Not that he doesn't deserve it, mind you.

Best feminine fragrance (department store circuit): Sensuous Noir by Estee Lauder
Best masculine fragrance (department store circuit): Voyage d'Hermès by Hermès
It's difficult to make something worthwhile in the tsunami of thousands of releases that will -fatefully- be discounted in 6 months' time at consignment shops. These two are solidly built (one on patchouli, the other on woody aqueous musk), not wildly differentiating themselves, but very pleasant, lasting and with a whiff of intelligence built in.

Best Shared niche fragrance: Sartorial by Penhaligon's.
I do prefer Duchaufour's work in Amaranthine for the same brand though, only that one is much more feminine. Sartorial with its honyed, waxy lavender and patchouli is as suave as Terence Stamp in his 1960s days, with a reassuring expectancy.

Best fragrance under 50$US: Fleur Chérie by L'Occitane.
A fresh and airy interpretation of neroli & orange blossom on a bed of cedar and blackcurrant to bring forth happy thoughts in the dead of winter. Available online.

Best Limited editon: Arsène Lupin Dandy by Guerlain.It's not poised to be a limited edition, but something tells me it will be short-lived, nonetheless. A very refined soft leather for men, ready to be snatched by women as well.


The fragrance I loved (and wore) most: Boxeuses by Lutens.The icy sensuality of Bas de Soie is also quite fetching, but with Boxeuses Serge and Sheldrake revisit at last their favourite territory of the souk and the polished hides on the walls of a Berber dwelling which I had missed. Spices, candied fruits and the backdrop of nubbuck. A special someone finds this scent terribly sexy on a certain dark-haired historian and who is fool enough to argue with that?

Best new fragrance concept: If Womanity by Mugler had managed to reconcile the savoury with the sweet in a less strange and loud summation, we'd be talking about the surest trend to follow shortly on a perfume counter near you. I still believe we're to see more in this vein, only I hope more polished and assured next time.

In memoriam (discontinued): The disappearence of Bulgari Black from the UK market. It's still available in other European countries nevertheless and there is no official word on its eclipsing from production. Attrape Coeur (formely known as Guet Apens) is definitely missing in action, as we had announced almost a year now. Shame...
Worst News of the Year: Belle d'Opium signaling the death toll on the original Opium, thinned out from reformulations to the point that it's become Whitney Port where it used to be a zaftig Catherine Zeta Jones.

Trend we can do without: Need I spell it out? A-m-b-r-o-x-a-n.Dear perfumers, I get it: It's a shortcut for you, it provides the backbone you are denied by all those IFRA restrictions, it's practical and stable, it can even be nice sometimes, but please: Sufficing a composition with ambrox/ambroxan isn't going to make a proper perfume. Why is everything from Baie Rose 26 and Another 13 both by Le Labo to Juliette has a Gun Not a Perfume have to be based on it now?

Best celebrity scent: I don't really follow celebrity scents sampling-wise (my loss, you might argue). I still wear Lovely by Sarah Jessica Parker which is the best celebrity fragrance this side of the eponymous Catherine Deneuve in my books.

Most ridiculous celebrity for a scent: Paris Hilton channeling Marilyn Monroe (she wishes) for the launch of her latest scent. Now I've seen it all.

Best Buzz: Andy Tauer generates the greatest niche buzz every year. Is it any wonder?
This year he repackaged his entire line, issued new fragrances, he launched a new website and immersed himself into a good cause: promoting art in perfumery.
I was also pleased to see the Vero Kern line of Eaux de Parfum reach the States finally. Rubj is particularly stellar and Vero herself does nothing by halves.

Best Ad: 2010 hasn't been particularly memorable on the visual front: The last exciting perfume commercials I recall have been Chanel No.5 with Tautou (2009), Midnight Poison with Eva Green (2007) and Miss Dior Chérie by Sofia Copolla (2008). Bleu de Chanel directed by Scorcese is all right (mainly for its atmospheric use of blue as a reflection on the fragrance's name and flacon), but still not thrilling or imaginative enough (and don't get me started on the completely lukewarm fragrance itself!).

Worst Ad: Bang by Marc Jacobs.An oilied up Jacobs is posing with his legs apart hidden behind a giant bottle "banged" by a fireshot? If this is a pick up line, it's the crudest I have ever set eyes on. Pass me the barf bag, please.

Best Natural Scent: Light by Anya's Garden is exactly what its name implies: In a word, luminous.


Favorite Flacon: I'm not much of a fangirl for elaborate perfume bottles, prefering the architectural sparsity of Lutens, The Different Company, Chanel Les Exclusifs, Hermessences etc, but I kinda dig the latest Agonist Liquid Crystal eau de parfum flacon. It looks like some fungus life form preserved in formaldehyde on Holmes' desk while the rest of the tubes are bubbling merrily and it never misses to make me lean and observe more closely for clues as to what it contains. So weird, it's a classic!

I would have liked to see more of: Green, green, green.
For some reason, in a time when green is the byword in the cosmetics and skincare industry, it's sorely lacking in the perfumery business. Issey Miyake A Scent was a good effort, but its commercial flop was kinda disappointing. The leathery trend (see Boxeuses & L'Heure Fougeuse in "Les Heures de Parfum" for Cartier, by Mathilde Laurent) is having me enraptured.

Best name of a fragrance company: Odin never fails to make me think of Scandinavian mythology. If only they hadn't attached the New York moniker right after it...

Best Flanker: I'm possibly cheating with this one (as "flanker" is industry speak for a fragrance which reprises the name and design of a previous best-seller to introduce a quite different scent with minimal change in name, rather than a different concentration) but Parfums Caron, probably the world's most unprobable creator of flankers, has scored: Parfum Sacré Intense is capitalising on Jean-Pierre Béthouard's 1990 original Parfum Sacré (itself a study on an older Caron scent, Or et Noir) and made a beguiling spicy oriental of clove-strewn rose to lose your heart into. I certainly have.

Rising Star of 2010: "Outlaw" perfumers doing what they darn please irrespective of perfumery restriction, just for the heck of it. It was about time...


Don't forget to visit the other participating blogs in their best & worst 2010 lists:
Ca Fleure Bon, Olfactarama, Mais Que Perfume.

The winners of the draw...

...for the Paco Rabanne giveaway are Spike and Musette. Congratulations ladies, pass me on your data using the contact on About page or Profile, so I can forward them to the proper source, and your prizes will be in the mail soon.

Thanks everyone for the participation and till the next one!

Snapshots of Phantasmagoria

Sights and sounds of an impending Christmas, ghost-like and semi-transparent in the most bitter cold, still flicker before my eyes as I write these lines; the sweet nostalgia of meeting with gregarious people with a wicked sense of (dark) humour mingling with the sense of bygones and the desire for new beginnings the New Year brings upon us.

The stall market alongside the big arch at Champs, a couple of blocks before Place de la Concorde, filled with kiosks yielding under the weight of small gifts and unexpected delicacies. The lights on the trees directed upwards, forming what looks like giant chalices. Children's eyes (lots of them) filled with awe and anticipation at the sight of the big carousel and the Wheel at the square. The delectable and oh-so-sinful chocolates by Patrick Roger at Bld St.Germain in the shape of bumblebees as well as the crunchier nougatine; everything the child in all of us marvels at with unbridled glee! (If you can't get the chocolate, at least get the books). A quiet morning at Société de Géographie, its doors flanked by classical caryatids, peering over shadowy maps which delineated in their own way ~and my own interest~ the decline of the Ottomans; chased by a demi-tasse lounging and studying on the red sofas of Café Mezzanine for hours on end. The phantasmagorical shop windows on Haussman Avenue and in full contrast the sketches of a couple of clochards looking for a haven from the bitter cold under the bridges.


And what perfumes do the French wear, you might ask? The top sellers according to the info I gleaned at Sephora, Marionnaud and Galeries Lafayette (the latter comprising a lot of tourists sales as well) are Chanel No.5, J'Adore, Angel, Coco Mlle, Kenzo Flower for women and 1 Million, Eau Sauvage, Le Mâle, Boss and Terre d'Hermès for men. I suppose some of it falls under the "if it smells good and enough people buy it all the time" adage...My own nose accounted quite a bit of Lolita Lempicka, Hypnotic Poison and Guerlain's Vétiver.
Interesting all the same, all these best-selling lists, no?

Black & White photo Les Amoureux de la Bastille by Willy Ronis, painting L'Arc de Triomphe, Paris, Winter by Edouard Léon Cortès.

Slip the Sable Under the Tree

Paco Rabanne Full Bottles Giveaway

A fun holiday treat for Perfume Shrine USA-based readers (only): the Paco Rabanne distributor promised us to provide Lady Million and 1 Million products as a special giveaway for the end of the year to two lucky recipients.

Please state what the Paco Rabanne brand represents to you or your favourite Rabanne fragrance (and why you like it) in the comments section and I will pick two winners.
Draw is open till Sunday 26th midnight.
The winners will be announced on Monday 27th and they need to send their full name, mailing address and phone number in order to collect their prizes.


NB. In the interests of full disclosure, we are not affiliated with the Paco Rabanne company, their distributors or PR company in any shape or form. This is a public service giveaway as a small thank you to our readers.

Parfums Boucheron Change Hands

Parfums Boucheron, sprung out of the famous jewellers by the same name and until recently in the hands of L’Oréal, will soon join Interparfums, a dynamic group of no less than 259 millions of euros in sales last year. The agreement will be effective January 1st 2011 and will last for 15 years.

Founded in 1982, Interparfums control the licences of fragrances for Burberry, Paul Smith and Jimmy Choo (a new, upcoming fragrance by the celebrated shoe-maker is in the works), while they also own parfums Lanvin.
Boucheron, on the other hand, is making its presence known in the Far East with the launch of 6 to 10 jewellery boutiques in the following 5 years in the Chinese market, in accordance to Sparkle Roll Group Limited of Hong Kong.

The fragrance portfolio of Parfums Boucheron is fairly restrained: Five fragrances comprise the current line-up, invariably of high quality (and in the case of Boucheron de Boucheron, to majestic effect): B de Boucheron, Boucheron (femme), Boucheron pour homme, Miss Boucheron et Jaïpur Homme. Boucheron Trouble and Initial have been discontinued, according to our sources.
Usually take-overs spell news on the fragrant front, be it in the way of repackaging (usually with a face-lift to the scent itself) or a new plate of advertising opportunities. Let's hope for the latter, rather than the former. Parfums Boucheron are fine as they are.

Patricia de Nicolai: Portrait of a Woman in a Man's World

"When I started, the big manager of the company was the brother of my grandmother. He wasn't the perfumer but he was the big manager. He wasn't an artistic man. First, he said 'you're a woman --' " and secondly, referring to the many years of training and apprenticeship required to become a master perfumer, she explained, "he told me, 'You'll get married, you'll have children, you will stop your job after a while.' " It's a typical tale across many occupations, even ones where, like fashion, the mythology and creative muse is female. "In Guerlain they are very machiste," de Nicolai continued, lifting a clenched fist to illustrate the emphasis. "The family who worked in the brand was only men, no women. And they like to embroider on those love stories!"

Thus elaborates Patricia de Nicolaï, 54, great-granddaughter of Maison Guerlain founder Pierre Guerlain, an ISIPCA graduate herself who was awarded best perfume creator in 1988 by the French Society of Perfumers and currently president of L'Osmothèque, the perfume museum in Versailles [you can read more on the Osmotheque on this link]. On her own site she graciously states "Jean-Paul Guerlain was her coach and thanks to him she has been trained in the best possible companies, places where you really learn the job to become a perfumer".

Whatever the case might be, her extensive line of perfumes enjoys a cult following, from the delectable masculine New York (which Dr.Turin has been wearing for years by his admission), the iris-strewn Balkis and the creamy tropical Juste un Rêve to the lush and balanced Maharanih, the more-than- just-a-cologne Carre d'As and the springtime in a bottle Le Temps d'une Fête. Some even come up as instant spontaneous fragrance recommendation whenever one searches for a creamy, delectable grown-up vanilla (Vanille Tonka), a melancholy heliotrope with feminine mystique (Sacrebleu), the definitive sophisticated summery cologne (Cologne Sologne) or the perfect mimosa (Mimosaique).
All the way right down to the candles and home fragrance which kickstarted her perfume company back in 1989 alongside Jean Louis Michau, back when the concept was still novel and romantic, her line breathes elegance and quality. Someone even once said that one of her candles was enough to start a minor religion...
She admits being influenced by the Guerlain tradition, the rich timbre, the beauty of the scents, the distinction of a signature style, and the tenacious sillage they impart. After all, her own personal fragrance as a young woman had been Après l’Ondée. She grafted those qualities into her own line to much success. In a world populated by men, Patricia de Nicolaï is a woman who has proven her own mettle and that's to be respected.

Read more on the article by Nathalie Atkinson on the National Post.

Related reading on Perfume Shrine: Perfumer's Portraits


pic of Patricia via her own site

Kate Beckinsale Shops for Scents at Frederic Malle

The fickle world of celebrities sustains its course into having us breakdown their fragrant choices. This time courtesy of Angela Buttolph at Grazia Daily who snaps Kate Beckinsale on a shopping romp for Christmas gifts at the F.Malle counter at Barneys, Los Angeles, decked in her black leggings, her pensive gaze captured for eternity as she sniffs candles in the characteristic red shade canisters of the Home Collection. (Might I also add that it's refreshing to see normal-size thighs on a celebrity instead of sticks?) But much more important in my opinion is the enthusiasm that Angela instils in the piece, as she recounts her own exploration of the Malle line instead, in what transpires as a rite of passage for a fumehead: "Beauty insiders will have been nodding approvingly knowing that Beckinsale has exquisite taste, because those candles aren’t just any candles; they’re candles from the sexiest perfume label on the planet – Frédéric Malle. So look away now if you are a perfume obsessive or have any kind of addiction issues, or have access to a credit card…because I can tell you from personal experience that Malle’s fragrances are more addictive than crack cocaine (and just as pricey a habit)."
With poetic references to her favourites, Une Rose (the classic earthy rose in the collection before Portrait of a Lady busted into the scene this season) and En Passant, it's worth a read for anyone who identifies with discovering fragrances that speak to one's soul. What did Kate buy in the end? Who cares...

photo of Kate Beckinsale shopping at Barneys via OhhLaLook

Free Aromatherapy Course

Abdes Salaam of La Via del Profumo (Profumo.it) announced some wonderful news: a free aromatherapy course which is available online at www.profumo.it/aromacourse.doc
The scope is meant for the benefit of people and not for commercial reasons while Abdes describes some of the stunning effects that aromatherapy can have, with reports and pictures from my Timbuktu experiences. You can reach those on the following link. http://www.profumo.it/Blog/index.php (scroll down a few texts)


More info on La Via de Profumo and Abdes Salaam: http://www.profumo.it/
Check our reviews of his scents on the widgets below.

Penhaligon's Olfactory Owl

Now here's something to get all aflutter for. Harry potter fans as well as fumeheads now have something in common, something as unthinkable as an...owl. Penhaligon’s, the fine English fragrance house founded in 1870, is delighted to announce that an Olfactory Owl will be touring London during December.

The Owl, created in homage to their illustrated Christmas Gift Boxes, will be popping up in various locations around London to spread some festive fragrant joy and offer exclusive discount vouchers and perfume samples. Dressed in Victorian finery, the Olfactory Owl will be journeying across London on foot and by tube and bus, taking in some of London’s iconic landmarks and shopping hotspots.
The Owl will be promoted via the Penhaligon’s Facebook and Twitter accounts and customers will be invited to submit pictures of the Olfactory Owl to win Christmas prizes. Customers can keep up to date with the Owl’s progress by checking his schedule on Facebook and Twitter and by following the Owl’s tweets during his journeys.

The schedule for Penhaligon's Olfactory Owl:
Thursday 16th December – Oxford Street, Bond Street, Savile Row, Burlington Arcade, Fortnum & Mason
Saturday 18th December – Regent Street and Trafalgar Square
Sunday 19th December – Knightsbridge, Sloane Square, Green Park, Piccadilly
Tues 21st December – Covent Garden, Somerset House, British Museum

Get more information/updates:
Penhaligons on Twitter: @Penhaligonsltd #OlfactoryOwl
Penhaligons on Facebook

info/pics via press release

Esxence 2011 Niche Perfumery Exhibition

ESXENCE 2011, the exhibition for the appreciation of Artistic Perfumery will take place at Le Palazzo della Permanente, Via F. Turati 34, in Milan, Italy from 31 March to 3 April 2011.
Opening Hours:
Thursday 31 March and Friday 1 April, for professional and press visitors only: 10.00 a.m. – 6.00 p.m.
Saturday 2 and Sunday 3 April, open to the public: 10.00 a.m. – 6.00 p.m.
For further information, please contact: I.C.E. Organising Secretariat: tel. +39.02.34538354 or visit the official Esxence link.

Esxence The Scent of Excellence, now on its third installation, is once again the must-attend benchmark and rendezvous for brand owners, creators, producers, distributors, buyers and retailers from all over the world, an ideal event for developing a constantly growing market that can offer competitive advantages to those who produce fragrances that are not intended to appeal to everybody, but to express olfactory creativity and communication. This is a sector that the statistics show to be maturing coherently, guaranteeing that its dealers achieve results comparable to those of conventional perfumery. After achieving an increase of 54% in brands represented in 2010 compared to the previous year and thousands of visitors from more than 24 different countries, the main aim of the 2011 edition is to pursue its activity of contributing to developing Artistic Perfumery as a creative art that springs from human talent, so as to spread knowledge about it and encourage its diffusion as a unique, fascinating artistic heritage. In Italy alone, this sector has reached a turnover estimated at 120 million Euros and has a total potential of more than 850 million Euros at European level.
The Promoting Committee – which has confirmed I.C.E. International Club Exhibitions, a company specialising in niche events, as organiser of Esxence for the third year running – has already chosen the new International Technical Committee of experts in the sector, whose task is to apply predetermined shared parameters to filter the numerous applications to participate, so as to keep access selective and highly qualified.

Esxence The Scent of Excellence 2011 will feature perfume products that make a distinctive mark for their expressive capacity, quality, authenticity and finesse, created to give olfactory form to metals, to stones, to seas, to oceans and to deserts, adopting combinations previously considered impossible. These refined creations convey a sense of strength and vigour, narrating unique, magical stories, acting out dramas and comedies and telling fables from different eras, always plucking the chords of the emotions with their undeniable power to evoke.

info via press release

Between Work and Play...

The end of the road for 2010 finds me juggling a million things on my admittedly less than perfectly agile hands, trying to reconcile the business side of things of being a fragrance writer and historian with the aesthetic hedonism for which you have come to know me. An intermezzo which will promenade my shadow alongside the Elysian Fields is called for, that might keep me from too much technological access. There are a couple of scheduled posts however, so you might peek for a few surprises and many tasty nuggets as soon as the machine gets re-oiled and back at full swing again. À très bientôt!

"Diorissimo was used to conjure up images of the suffocated American housewife"

"It's a rainy Tuesday night, and I'm in a basement club in London wafting a perfume-impregnated cardboard stick under my nose. It smells good. I can detect a delicate floral note. But then I pick up the distinct aroma of cigarettes. The perfume is Jasmin et Cigarettes, a tobacco-infused scent made by Etat Libre d'Orange". Thus begins the article on The Guardian by Leonie Cooper concerning a decidecated group of fumeheads who assemble to watch movies enhanced by the experience of scent, much like Polyester by John Waters had ventured to do decades before. "This is Scratch and Sniff, a series of events aimed at enhancing our understanding of the arts through smell. Each month, a group of around 40 people gather to sniff perfume while watching film clips, or listen to talks about geography and history. This event is called Scent of the Movies and involves sampling unusual scents like Jasmin et Cigarettes, and then matching them to film clips – the idea being to make us think of what a film might smell like." Retrospectives are also indulged, last February comprising a history of the 20th century in scent and film making, combing two passions into one and including classic and unusual fragrances that would help perception. Much like Far from Heaven reprises the Douglas Sirk melodramas of the 50s, this is a reverse exercise meant as both homage and inquisitive gaze into an unknown parameter of the aesthetic pleasure. "I did enjoy the scent for Brokeback Mountain, though. It was called Lonestar Memories – and it smelt of campfires" concludes the writer. Mr.Tauer, I think you have created a classic reference!

And on to you: What is your favourite film and scent coupling? Or which scents would you like to experience/wear while watching movies?

Top photo still from film Far from Heaven starring Julianne Moore

Perfumery is Art: Permanent Center of Olfactory Art at the Museum of Arts & Design NYC

It was about time! New York City will be the pioneer metropolis to host an official permanent installation featuring perfume as an art form. The Center of Olfactory Art will consolidate the idea that perfumery is an art form, much like other arts (fine arts, cinema, design etc) and the exhibition will be hopefully renewing itself for the foreseeable future. Who will curate this new wing of the museum? Someone who is well known among fumeheads, Chandler Burr (click here for a comprehensive interview with him).



"The nose rarely figures in the sensory experience of a museum visitor. That is about to change at one New York City museum. The Center of Olfactory Art dedicated to scent as an art form was launched at the Museum of Arts and Design on Thursday."What we're going to be able to do ... with the center is place scent directly in the mainstream of art history and demonstrate that it is the equal of paintings, sculpture, architecture and all other artistic media," said Chandler Burr, the former fragrance critic of The New York Times whom the museum said it hired as its -- the country's -- first curator of olfactory art. More a curatorial department within the museum than a separate entity, the museum created the new center because "scent is a really interesting part of the world of design," museum director Holly Hotchner told The Associated Press.It fits the institution's DNA as a "sensuous, sensory-orientated museum" where patrons can touch and feel many of the objects. And of course, smell is as much a part of the senses," she added.The center will present its first exhibition, "The Art of Scent, 1889-2011" next November, examining the reformulation and innovation of olfactory works by some of history's best-known perfumers through 10 seminal scents.An audio guide, narrated by Burr, will explain the context in which they were created. Each perfume will be identified only by artist and year to allow visitors to appreciate each as an independent work.And don't expect fancy fragrance bottles, brand perfumes, design graphics and packaging to be part of the exhibit. Visitors to "The Art of Scent" will experience each fragrance along a 6-foot-wide path that will follow the curvature of the gallery wall where buttons on a specially-design atomizing machine will release "the work of art."With the center's launch, the MAD is the only museum to study fragrance as art. A museum in Grasse, France, focuses on the history of perfume and another perfume museum in Madrid "is entirely about bottles," said Burr, who is also the scent editor at GQ magazine and the author of two books on scent.

Burr also clarified something on the above, where it's mentioned that "He will also conduct scent classes." He told us: "Not exactly. I'm not going to teach classes, which is what it sounds like, I'm going to organize talks with perfumers who will lead interactive lectures "in which participants will learn about various raw materials that constitute fragrances, such asUgandan vanilla, Peruvian pink peppercorn, Laotian benzoin, and Rwandan geranium (sic), and will curate a series of lectures and workshops that bring thework of distinguished scent artists to life in MAD's Open Studio andartist-in-residence programs."

Check out the Museum of Arts and Design at http://www.madmuseum.org/

The winner of the draw...

.....for the Tauer advent bottle is Maria (perfume decadent). Congratulations and you've got mail. Thank you everyone for the wonderful participation and the enlightening comments! Till the next one.

Hermes Hermessence Iris Ukiyoe (2010): An Off-Beat Fragrance Review from a Club Patron

~by guest writer AlbertCAN

Voici des fruits, des fleurs, des feuilles et des branches

Et puis voici mon coeur qui ne bat que pour vous.

Ne le déchirez pas avec vos deux mains blanches

Et qu'à vos yeux si beaux l'humble présent soit doux.

J'arrive tout couvert encore de rosée

Que le vent du matin vient glacer à mon front.

Souffrez que ma fatigue à vos pieds reposée

Rêve des chers instants qui la délasseront.

Sur votre jeune sein laissez rouler ma tête

Toute sonore encor de vos derniers baisers;

Laissez-la s'apaiser de la bonne tempête,

Et que je dorme un peu puisque vous reposez.

(Here - some fruit, some flowers, some leaves and branches,

And here - my heart which beats for you alone.

Do not rend it with your two pale hands,

But let it be a small gift, sweet to your beauteous eyes.

I arrive covered with dew,

Which the morning wind freezes upon my brow.

Suffer me in my fatigue to lie at your feet,

Dreaming of sweet moments that will revive me.

On your young bosom let my head rest,

Still filled with your last kisses;

Let my thoughts subside after such a wondrous storm

And let me sleep a little while you lie by my side.)*

--Green by Paul Verlaine (1844-1896), from Romances sans paroles (1874)

No, the world hasn’t bestowed me the gift of colour blindness, but synesthesia deftly filled my mind in delicate verdant extravagence with the Paul Verlaine poem above; more precisely, in true Symbolist fashion,the aquarelle images of the poem glow in succinct progression one after the other. It happened late afternoon today, as I was sampling Iris Ukiyoé, the ninth instalment of the Hermessence collection by in-house master perfumer Jean-Claude Ellena, at the Hermès downtown Vancouver boutique.

At this point many avid readers of Perfume Shrine—and my humble blog Les Tuileries—might just know the idiosyncrasy of the paragraph I just composed. By courtesy I should have cited Ellena’s muse, Water Iris and Grasshopper by Hokusai, and based on all official press release to date I doubt my mental short-circuit would be even considered logical by merit—but strangely enough my private recitation of the poem in hindsight is nonetheless a gentle launch pad in order to dive into the diaphanous story. Still, I should probably backtrack myself a bit and talk about how I got there, for the anecdote is probably one of the most bizarre episodes I’ve ever encountered: one could say that I was stranded in Hermès!

My tale to be told actually started this May when I requested maintenance service to my vintage khaki green Ex Libris silk scarf, since the once plump hand-rolled edges got dutifully flattened by a callous dry cleaner. It was the fourth time I went through a repair process at the downtown Vancouver boutique, and by all accounts everything was going to be routine—my sales associate sat down with me, examined the conditions of the item and filled out a specific form. Six months flew by and I figured, like all previous three times, I would simply show up and collect my treasure—in and out, ten minutes top.

Except this day, December 6th, wasn’t just a typical Monday: the intimate store was packed with patrons. My lovely sales associate Irina was in fact running around because she was in the midst of an intricate watch consultation. Ten minutes flew by before she had a chance to chat with me, “I’m so sorry, Albert! Your scarf is all ready for you.” And she turned to her colleague (who shall remain nameless for reasons that would be soon obvious) and said, “The client is here to pick up his scarf from Paris. It’s in the back storage room.” Irina promptly left, I was asked if I have my repair form with me.

Upon being told that I did not have my maintenance form with me the sales associate started raising her voice, “Just so you know, you will NEVER be able to pick up your item unless you have your form with you! Did you get a call from us?” There I was, in the middle of the showroom, with everyone looking at me! I was horrified as I explained that nobody in the past asked me to bring the form back and it was, in fact, Irina who helped me with the maintenance process last time so my identity should not be in doubt. Without the slightest pause the sales associate replied, “Very well, it’s probably best that Irina help you. Have a seat.” After expressing my desire to explore the store further the lady didn’t budge. “Have a seat.” It was then that I felt like a disobedient puppy that got thoroughly disciplined, but fortunately that was when I noticed the new Hermessence so I had something to do while waiting for Irina to come back. Five minutes went by; ten more minutes went by; another fifteen minutes went by as I immersed myself in Iris Ukiyoé, and my personal discourse with Verlaine promptly started.

To be frank I was prepared to be surprised by the opening of Iris Ukiyoé, but nothing could prepare me for the neo-classical eau de cologne effect of the fragrance opening, complete with a tart green tangerine, petitgrain, neroli—except a mildly bitter vegetal/floral axis kept the whole story on track. And lo and behold the abstract floral effect started to take shape, aided no doubt by a slight aquatic, lily-like effect that Ellena visited in Vanille Galante (2008). Now I should note that the sillage, given its combination of lily and the refreshing bitter elements, reminds me of the original Issey Miyake L’Eau d’Issey (1990), but done so in a much more delicate, precise manner, meant as an evocation of morning dew instead of a mini zen waterfall.

I would be very hard-pressed to report that orris, the traditionally powdery extraction of Iris pallida, is actively present. And my experience with Hermessence has taught me not to take any launch after Osmanthe Yunnan (2005) at face value: and since Paprika Brasil (2006) was a manifestation of spice via orris, Vanille Galante a study of vanilla from lily I presumed that this iris would come out of cocoa, as Ellena previously stated. The hypothesis, of course, is null. What we have here is an abstract blossom of Iris germanica, modern hybrids to be exact.

What most perfume brands would not tell consumers, while enamoured with the aspirational prowess of the costly orris root (with the scent best described as violet covered in chalk—works wonders when the right amount of gravitas should be called for, as classically demonstrated in Chanel No. 19 parfum), the mauve blossoms of Iris pallida smells exactly like inexpensive grape candies: quite sweet, in fact. Now the flowers themselves, which display the classic fleur-de-lys shape, are at no fault, but its harsh grape-scented accent would prove to be too strong in a fragrance.

Blossoms from the modern hybrids of I. germanica, on the other hand, are the almost exact opposite: the French word inclassable comes to mind. Based on the ones I’ve sampled a norm doesn’t exist, but most have a citrus backbone with a dash of fresh rosy nuance—soft and somewhat non-descript to be honest. (It doesn’t help that most irisarians value the bloom visuals over scent, and that the scent changes once cut.) Thus in order to create this iris Ellena needs to conjure up ghosts—a dash of non-descript floracy here (IFF’s hedione supérieure, complete with its clean jasmine facet, would be my guess), an icy rose accord there—to bring the whole thing to shape. In fact I would attribute (applying my no-doubt elementary perfumery knowledge here) the orris effect, which murmurs pretty much at the end as a velvety touch, more to a tea-like methyl ionone rather than orris absolute.

So in this sense of hologramism that I consider Iris Ukiyoé true to the original transient nature of its Japense namesake artistic genre: so fragile that it never was, because it was precisely never there in the first place. Behind each ukiyo-e print block is a Buddhist caveat: it’s a painting of the floating world, and with the next turn of the world the picture would be all that remains. Iris Ukiyoé isn’t a realistic decoding of an iris blossom fragrance, nor has that been the point all along: it’s a composition of bubbles threaded together with precision, but done with so much care and quiet observance that one forgets the mosaic tiles, instead marvelling at the hologram.

In fact it’s that exact care coming from Ellena that, at least to me, differentiates Iris Ukiyoé from mass launches: not only there’s cohesion in fragrance development, it feels as if the olfactory structure has been thoroughly hollowed out and knocked down before the whole was put together. To me this is very much a continuation of Ellena’s Hermès survey to the aquatic world ever since Un jardin après la mousson (2008), with a detour at Vanille Galante. But the story is there if one looks for it. The challenge to Ellena, of course, was to create an aquatic without using the traditional aquatic elements—Calone, musks... The master perfumer is averse to both, so a hologram on top of an iris blossom hologram. Still, underneath all that aquatic/ citrus / floral verdency lie a gentle frankness, a tenderness that reminds me of the Verlaine poem above. It’s the syntax after all, perhaps.

At this point I should recap what happened to my scarf. After 35 minutes of waiting, a third sales associate came along. Wendy—whom has seen me at the boutique for four years running now—asked me if I’ve been helped. Technically no, and I wasn’t amused…but she overheard what happened, so she quickly asked my name, dashed to the storage room and found my scarf. All done, wonderfully repaired—and true to Hermès generosity I was asked a reasonable price to compensate for the craftsmen’s effort. That’s why I’m here, I signed as I took my scarf back.

But that’s not the end of the story: Irina wrapped up her consultation around this time and apologized again for her delay. (She’s truly one of the best I’ve known.) And without hesitation she gave me samples of Iris Ukiyoé, and since the classic scarf box was out of stock a new rectangular Hermès orange box, enclosed with an additional box in the motif of Mosaique au 24 was given instead. All this was done with more apologies for the delay and the gentle explanation from Wendy that security measures would have to be performed for maintenance items. (I was promptly asked for my ID and my autograph on the official maintenance form.) Without a doubt I replied that, having been working at a major international financial institution for almost a year, while I can appreciate the thoughts behind the idea (God forbid if someone else walks away with my Hermès leather boots—and I couldn’t begin to imagine the horror any sales associate would go through if a crocodile Birkin is returned to the wrong person!) I was never told to bring my maintenance form—and the fact that I was ID-ed from the start from Irina as the right client added a whole new level of mystery to me. But at the end of the day I got everything I wanted: well, almost—I was disappointed that I couldn’t get any new silk tie and cashmere scarf because I already have had at least one of everything (that I like) from this season already. Well, better off since my drawers are already bursting with orange bags & boxes.

Would I be back? Absolutely, but maybe that latest Haut à Courroies bag custom order can wait for now. In the meantime I shall be busy experimenting with Iris Ukiyoé.

For a list of notes please refer to this link here. Iris Ukiyoé is now available at Hermès boutiques.

* English translation by Gary Bachlund

Scarves & samples pic: copyright by AlbertCAN. Bottle from the Hermes website

Byredo Encens Chempur: new fragrance

Niche brand Byredo is introducing Encens Chempur, an incense fragrance inspired by Hindu temples. Byredo already had a now hard-to-procure room spray and candle in Encens, reminiscent of Eastern and Southern European Orthodox churches. Now, they're introducing an Eau de Parfum fragrance for personal use that travels even more eastwards.
"Originally a picnic spot outside of Mumbai, Chembur is the place where Ben Gorham's mother was born and raised. Ben visited Chembur many times as a child and returned after almost 15 years to find the area developed. Lingering still, however, was the evocative incense from a Hindu temple".
Notes for Byredo Encens Chempur:
Top: Bergamot, lemon, elemi
Heart: Ginger, temple incense, nutmeg
Base: Labdanum, amber, musk
Available in 50ml Eau de Parfum bottles for 95 euros and 100ml for 140 euros. The line is complimented by a soap set (2x100gr) retailing at 35 euros, a 300ml body lotion (45 euros) and 300ml body wash (35 euros).
Info & purchase on the official Byredo site.

Tauer Bottle Giveaway & Thoughts on Perfume Writing

Andy Tauer of Tauer Parfums is having his Advent Calendar again this year for the length of December, countring down till Christmas. For the occasion he has prepared an all-naturals, all botanical limited edition fragrance, Le Cologne du Maghreb {sic} and today Perfume Shrine is honoured to host the giveaway of one 50ml (1.7oz) bottle of it to anywhere in the world*!

It is a classical cologne, with a woody baseline chord, "a firework of natural citrus notes, exploding into expensive sparkles, on a background with ambreine and cedarwood from the Moroccan High Atlas".
Like all colognes it is not made to last but it is a fragrant joy, living in the moment, leaving you with the finest veil of woods on your skin.
Ingredients: Citrus essential oils and absolutes (such as lemon, bergamot, clementine, mandarine, grapefruit, orange blossom absolute, neroli oil), rose absolute and oil, cedarwood, ambrein, cistrose and much more.
What you need to do to be eligible? Simple: Answer the question which follows this post in the comments section.


So, on with today's post! Where I bemoan the proliferation of perfume venues lately, because I feel like a fool nowadays. (NB: I'm NOT only referring to blogs, but also and mainly fora, Facebook pages, corporate sites with a blog appearence, Livejournal journals etc).
Mind you, I'm not really complaining: First of all, mine goes from strength to strength judging by numbers; and numbers don't lie. Plus I distinctly recall when five years ago there were only a handful of venues and publications in English to really read about perfume, beyond advertorials (Those who read French nevertheless always had ample material to choose from; even though it often entailed cajoling the ears with pretty stories, it also involved delving into serious & acclaimed books on the subject). Contrast with today where one is spoilt for choice and can pick what they read and where they draw their info from at the flick of a finger on the keyboard. Which is good!!
Want a shopping & new releases site? You've got it. Want a webzine with lots of contributors offering their views? There's more than one around. You want all the press releases amassed & archived? There's a data bank at your call. You want history, chemistry, opinions on the industry? You're catered for. Is there sheer awe in you in front of a "difficult" perfume and secret joy at discovering one that draws compliments? Numerous fans are there to share their own experiences and to identify with. Are you a novice searching for answers to questions? Someone did the dirty work and compiled primers.

Yet -and this is the crux of the matter- sometimes it seems everyone and their hamster is keeping a perfume journal which they share with the world, no offense to hamsters. The initiative is understandable; a new hobby injects a certain enthusiasm. What is perhaps less apparent is that so very often the echo of information that has been perhaps erroneously transferred into pixels or 0 & 1 signs (whichever way you prefer to look at it) is getting transmitted all over the universe and beyond; if Nasa's data is anything to go by. Information flows and this flow sometimes gets in the way of fact. It's one thing to entertain a rumour -as long as it's clear it's such- and another to actually transmit it as the absolute truth. Legend becomes reality and you have well-intended people criticizing an artistic video commercial for No.5 negating the Süskind-inspired idea and missing the point entirely by saying straight-faced and with conviction that No.5 was chosen for a name because it was the 5th pick by Coco from a series of mods. Who knew, right? Not me, I wasn't there. Of course, one might argue that perfume always relied on mythos. In fact its very core is its escapist quality that allows us to dream. Still, how do you differentiate? Where do you draw the line? What do you pick? And who authorised one version of this myth and not another?

Another problem with having innumerable venues for discussing perfume is that inevitably the mind tires and the eye skims. I can only read so much on any given morning, first thing before I sip the kaymak off my Turkish coffee and get down to fine tuning the details for the day's lecture. If someone who is professionally accustomed to reading exceedingly fast can't read more than a handful of sites, how can the average perfume lover who might have a boss breathing down their neck or kids dragging them around? Additionally, how can anyone comment intelligently? Whereas in the beginning discussion was conducted through comments on perfume fora and the comment section of blogs making it easier to follow syllogism & reasoning, it now seems that the discussion is conducted via blogs & venues themselves: Instead of commenting on someone else's blog or someone else's thread on a forum, people begin their own venue (their own blog, Live Journal, Facebook page etc.) and converse via them. It's not the people or the usernames doing the back & forth; it's the web pages doing it. You need a detailed manual to wade through (not to mention people are reluctant to put links & quotes to make you understand what they're talking about) and I often feel plain silly not knowing the whole background of the discussion. This polyphony -and indeed contrapuntal style- is not necessarily a bad thing; on the contrary! But it risks getting bypassed due to a flummox of words each vying for individual attention.

What do you think? What do you seek when reading about perfume?

ETA: I only now (see what I mean?) just read a post by Brian on I Smell therefore I Am (snarky & witty at the same time) which I urge you to read on this link. Thought-provoking!!

*NB: The prize will be shipped by Tauer Perfumes in Switzerland directly to the winner. The company states: "We ship to the address given to us and do not contact the addressee afterwards, nor will we use the contact information for any other purpose than sending the prize, nor will we forward the address to anybody else".

DRAW is open till Sunday 5th Dec. midnight.