Showing posts with label esxence. Show all posts
Showing posts with label esxence. Show all posts

Monday, January 27, 2014

Esxence: the art perfumery's event for 2014

Like every March in the last 5 years and counting, Esxence: The Scent of Excellence is taking over Milan for the 6th edition of the art perfumery event during which creators, perfumers, distributors, critics and perfume lovers alike will be participating into the biggest exhibition this side of the Atlantic this spring. The event will space itself during 3 days, from March 20th till March 23rd, Thursday to Saturday from 10:30am to 6:30pm and on Sunday from 10:30am till 4:30pm at the Triennale di Milano.




The official site can be accessed here and full list of exhibitors can be seen on this link. Exhibitors interested in participating need to apply using this form, while journalists can download their invitation for attending on this link.

Surely an event not to miss, Esxence will be the meeting place for all the brands who excel at niche perfumery. Catch you there!

Tuesday, December 14, 2010

Esxence 2011 Niche Perfumery Exhibition

ESXENCE 2011, the exhibition for the appreciation of Artistic Perfumery will take place at Le Palazzo della Permanente, Via F. Turati 34, in Milan, Italy from 31 March to 3 April 2011.
Opening Hours:
Thursday 31 March and Friday 1 April, for professional and press visitors only: 10.00 a.m. – 6.00 p.m.
Saturday 2 and Sunday 3 April, open to the public: 10.00 a.m. – 6.00 p.m.
For further information, please contact: I.C.E. Organising Secretariat: tel. +39.02.34538354 or visit the official Esxence link.

Esxence The Scent of Excellence, now on its third installation, is once again the must-attend benchmark and rendezvous for brand owners, creators, producers, distributors, buyers and retailers from all over the world, an ideal event for developing a constantly growing market that can offer competitive advantages to those who produce fragrances that are not intended to appeal to everybody, but to express olfactory creativity and communication. This is a sector that the statistics show to be maturing coherently, guaranteeing that its dealers achieve results comparable to those of conventional perfumery. After achieving an increase of 54% in brands represented in 2010 compared to the previous year and thousands of visitors from more than 24 different countries, the main aim of the 2011 edition is to pursue its activity of contributing to developing Artistic Perfumery as a creative art that springs from human talent, so as to spread knowledge about it and encourage its diffusion as a unique, fascinating artistic heritage. In Italy alone, this sector has reached a turnover estimated at 120 million Euros and has a total potential of more than 850 million Euros at European level.
The Promoting Committee – which has confirmed I.C.E. International Club Exhibitions, a company specialising in niche events, as organiser of Esxence for the third year running – has already chosen the new International Technical Committee of experts in the sector, whose task is to apply predetermined shared parameters to filter the numerous applications to participate, so as to keep access selective and highly qualified.

Esxence The Scent of Excellence 2011 will feature perfume products that make a distinctive mark for their expressive capacity, quality, authenticity and finesse, created to give olfactory form to metals, to stones, to seas, to oceans and to deserts, adopting combinations previously considered impossible. These refined creations convey a sense of strength and vigour, narrating unique, magical stories, acting out dramas and comedies and telling fables from different eras, always plucking the chords of the emotions with their undeniable power to evoke.

info via press release

Monday, March 1, 2010

Esxence: exhibition in Italy news

Esxence: the scent of Excellence, the Art Perfumery’s Event takes place from 25th to 28th of March 2010 in Milan . The location is the renowned art museum La Permanente, in the heart of the City.
Esxence’s new location will welcome a lot of interesting friends such as Michael Edwards, well-known author of the book “Fragrances of the World”, Maurice Maurin, the Great French Master Perfumer author of the book “ La Sagesse du Créateur de Parfum”, of which Calé was the mover behind the Italian translation. L'Osmothèque, le Conservatoire International des parfums in Versailles and the Museo del Profumo in Milan and other supporters will propose workshops and events committed to improve the Perfumery Art knowledge.

Among participants who will attend we can quote the 7th descendant of Creed dynasty, Erwin Creed, or the 8th descendant of Floris family, Tom Marsh, but also the “nose” behind the Italian brands Calé Fragranze d’Autore and Profumi di Pantelleria , Maurizio Cerizza, the dynamic Parfums d’Orsay owner, Marie Huet and the “big Breton” Antoine Vuillermet, owner and creator of Lostmarc’h. The wonderful world of Humiecki&Graef will be proposed by Sebastian Fischenich and Dmitri Denissov will be happy to teach you the story of Mark Buxton . The world of wet shaving and men’s grooming, from Truefitt&Hill to Gentlemen’s Tonic, will be a huge discovery!

To get an idea of the special atmosphere you could brea the at Esxence last year please visit Esxence gallery.php.
If you would like to visit please remember to register yourself on the website http://www.esxence.com/ to receive by e-mail your personal invitation.

Saturday, December 5, 2009

Esxence, The Scent of Excellence: Fragrance Exhibition

The second edition of ESXENCE – The Scent of Excellence, the event dedicated to artistic perfumery, will take place in Milan from the 25th till the 28th of March 2010 at the Museo della Permanente in Via Turati, one of the cultural Italian landmarks, in this way renewing it’s value a san artistic event, and giving visibility to excellences that meet a certain level of constant quality.

Esxence the second edition will propose a series of events, educational and informational activities that will alternate in the four-day event, accompanied by meetings and debates in which the industry will analyze the evolution of this niche market. Many will also be the opportunities for brands that wish to increase their exposure, describe their profiles, and their newest products.

During open days (only by invitation) to the public, a series of experiential moments will be proposed in order to discover the fascinating world of perfumery

When
25th – 28th March 2010
Where
Museo della Permanente
Via F.Turati, 34 - Milano

Thursday, March 26, 2009

Esxence: first olfactory exhibition by perfumers

April 2 marks the opening of the round table discussion "Perfumers speak" (at 11:30), part of the exhibition Esxence, which will take place in Milan, Italy from 2nd April though 5th April 2009. Esxence is the the first professional fair show dedicated to niche perfumery tagged "The Scent of Excellence" hosted at Spazio Pelota, Via Palermo 10 in Brera, the artistic centre of Milan.
Professional noses of French, Italian and British origins will be upfront with the public, granting them a glimpse into the secret cosmos of the fragrance industry, allowing them to see a bit of the Science and the Art of perfumery, the originality and passion that drives them. According to the official info:

"In Italy the art perfumery has gained a relevant dimension not only in terms of revenues generated but also in terms of number of dedicated retailers. The innovative distribution approach that has been developed and adopted by the Italian market in the last few years has attracted the attention of many international operators. The quality and excellence involved in this market are what make it at the same time vital and respectful of traditions, in addition to being highly responsive to new ideas that may flow against the current. Esxence is created to be an international house, a place where opinions meet along with experiences, proposals, provocations and know-how. Esxence will host main firms, Italian and international distributors that will support the firms, along with the press, buyers, Italian and international retailers".


Mark Buxton and Stéphane Humbert Lucas, prolific creators in the service of numerous niche brands (let me remind you of Comme des Garcons), Erwin Creed, descendent of the famous Creed dynasty and on the helm of the historical house, as well as Lorenzo Villoresi, the well-known Florentine creator with his own line of artisanal fragances, will all participate. Sebastian Fischenich and Tobias Mueksch will be the protagonists in the "Theater of emotions" project on Friday April 3, at 14:30 as well as Antoine Vuillermet, perfumer for the Breton brand Lostmarc’h.


Last but not least on Friday April 3 at via Brera n.6 there is also the public presentation by Pierre Guillaume, creator of Parfumerie Generale, of his newest L’Eau Guerrière, belonging to “Collection Privée”.

The list of participating brands can be seen here. Admission is by invitation only, but you can download the invitation on this link.

For information call: +39 02-72023334
Click for map of centre Pelote via Google Maps

Pic of M.Buxton via Elternhaus and of Guillaume via Pafumerie Generalle.

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