Frequent Questions: The Many Versions of Shiseido Zen

When the same name for a fragrance is used through the decades to denote varying scents, things get entangled. Zen by Shiseido is one such characteristic example. To disentangle them here at Perfume Shrine we try to shed some light on what differentiates each version.

There are actually three Zen fragrances, all by Shiseido, in different packaging and smelling rather differently from each other.
The original Zen Eau de Cologne (and parfum) from 1964 comes in a black bottle with hand-sketched gold flowers on it. It's a green spirit with fangs which bite hard! Unsettling and completely unbefitting the serene name, it makes for a thunder entrance: Bitter and sharp, white floral in the heart in the manner of gardenia chypres of old but quite angular still, and with an incense twist somewhere (smoky), while the base is all mosses and bitter leather. Excellent on a guy! In fact probably better than on a woman maybe. The re-issue available at Nordstrom's right now is supposedly very close to the original daring formula and is termed Zen Classic to differentiate it from the following versions. I have also come across an Eau de Parfum mist version of it online.

The chronologically intermediary Zen was encased in a pretty white bottle with rounded, friendly contours in a white box with beautifully tactile, subtly shiny surface. The fragrance was presented in Eau de Parfum Aromatique (that's what it says on the box). Less bitter, more fruity floral with a lovely rose note which Shiseido tells us was allegedly grown in space (the product of careful tending by astronauts aboard the space shuttle), it has no leather-mossy feel but ample musks & woods in the base. It's a soft and lovely rendition which approximates its name much more convincingly than the original version, was completely in tune with the 90s in both concept and visual representation (half pebble, half high-tech gadget) and the general Shiseido aesthetic and has been loved by many. It's now discontinued but still available online.

The new version of Zen was incarnated in a cube bottle, architectural, designesque and downright fancy in 2007. The smell however is nothing like either of the older ones. Modern Zen has a fruity-fresh opening, instead of the characteristic bitter green of the original, seguing to spicy and ambery (ambroxan)-patchouli notes. Although the base is generic and rather non distinctive, the spicy accent is quite pleasant, redeeming it. Still, in a sea of ambery patchouli fragrances with fruity notes it's not marking its territory in any significant radius.

There's also a flanker to that one -i.e. a 4th Zen, affectionately called Zen White- in a different coloured cube, supposedly for summer and more metallic-citrusy in tone. Finally there is Zen for Men in a greyish-blue bottle that follows the cube-shape of the modern Zen for women. Its scent is centered on spicy woods and musk.
All the modern Zen versions are available at department stores wherever Shiseido is carried.

Frederic Malle's Picks: Ready?

According to the latest column by Frédéric Malle, head of Editions de Parfums Frédéric Malle niche line, "The Fragrance Guy" in Allure Magazine, it's just the state of things that several synthetic ingredients are necessary to replicate natural scents. On his column Malle discusses how the science of aroma-chemicals is able to reproduce scents of nature more accurately than previously thought possible, through artistry approximating reality almost photorealistically. In the state of today's perfume market, where often aromachemicals act as the sole (or predominant) ingredients in perfume formulae, you'd think that they would have the mimicking of nature down pat. But perhaps that's not the point...

His interesting group of fragrant picks includes:
1.Diorissimo (lily of the valley bia hydroxycitronellal),
2.Eau de Fleurs de Cedrat (citron hesperidic cologne by Guerlain), 3.Lauder's Pleasures (soapy aldehydes and crystalline replicated peony and lilac),
4.L'Artisan L'Eau d'Ambre (the warm of fir resin) &
5.Carnal Flower (tuberose with an eycalyptus note which naturally occurs in the flower) from his own line. Fascinating to contemplate the relevance as Carnal Flower is reportedly the fragrance with the highest ratio of natural tuberose absolute in the market.
An eclectic bunch to be sure!

tuberose pic via indiamart.com

The winner of the draw....

....for the sample of the latest Serge Lutens scent is Prosetry. Congrats!
Thanks everyone for your enthusiastic participation and till the next one. Stay tuned!

Resolution #1: Find a Signature Scent

I wouldn't go that far, but the good people at Ormonde Jayne just informed me with a cute mail that the sampler set is back in stock. And the discovery set is indeed the perfect way to find your very own Ormonde Jayne fragrance.
11 x 2ml mini sprays with a small brochure explaining each scent, in a black and gold box. The shipping is complimentary worldwide and the price of the set is 35 UK pounds. (Pity the magnificent Tiare isn't included yet)
Link to online boutique is here.

Upcoming Releases & News: Rumours and Facts

What does the upcoming season hide for us? Several houses have some surprises for us and some facts and cross-checking was in order.

According to the Moodie Report, Guerlain has two new men’s fragrances for the upcoming season: Habit Rouge Gentleman Driver and Guerlain Homme L’Eau.

The former, only a seasonal limited edition, bases its inspiration on automobile racing, hence the Gentleman Driver moniker. The press material talks about the (ultra-fetchy) Steve McQueen in Le Mans (with some shades of Bullit no doubt), the Paul Ricard race track and the circuits of Monaco. Yeah, yeah, colour me non impressed. Actually they could have been historically correct and attribute the moniker to the one who really had it: Louis Chiron, the statue of whom stands on the picturesque port of Monaco. One of the great pre-war Formula One racing drivers and a serious contributor to the Bugatti legend (model 18/3 Chiron is named after him), he is the only Monegasque to win Monaco Grand Prix and one of the curves is named in his honour. It seems to me this is Frencher than quoting McQueen, but I think we know who they're targeting eh? "The juice is a reworked version of the original Habit Rouge Sport*, and features bamboo, pink pepper, bitter orange, jasmine, woods and musks. It is presented in a translucent red flacon, adorned with a metal plaque bearing the Habit Rouge Sport logo and engraved with the name of the edition: Gentleman Driver. The outer carton is a matching red and metallic mix".

*Come again?? Flanker of a flanker?

For women, Guerlain is proposing the latest Aqua Allegoria, Flora Nymphea, this coming spring, to celebrate the 10th year anniversary of the Aqua Allegoria line, and for the occasion a 3D animated film will be presented in which a nymph named Flora Nymphea will tell the story of flowers and scents led by a bee, symbol of the brand (the film lasts a minute and will be broadcast online this coming March). Guerlain called on French singer Olivia Ruiz to narrate the story. Created by Thierry Wasser, the scent features syringa (lilac), African orange blossom and honey notes, encased as always in the gilted-honeycomb glass bottles of the line.

On the other hand, things are more exciting elsewhere: The in house perfumer for L'Artisan Parfumeur, Bertrand Duchaufour, has been held on record saying "I am working on several projects for L'Artisan Parfumeur, including a Vetiver, a Tuberose and an Amber-Oriental" (The news had been first broken in an excellent interview on fragrantica by Michelyn Camen back in August 2009). It is confirmed that L'Artisan and Duchaufour are issuing their tuberose this upcoming spring. Let's not forget that Bertrand is no stranger to the carnal blossom, as the heart of Fleur de Liane is also a soft coupling of tuberose and magnolia (let's not sidetrack his man-eating floral Amaranthine for Penhaligon's either, speaking of carnality), while L'Artisan has an under-the-radar cult buttery but uncomplicated tuberose already in the line called Tubereuse. The new one will be a stand-alone permanent addition. Whether this will signal discontinuation of the older in favour of the newer, as we had announced concerning their Vanilia while reviewing their Havana Vanille last August remains to be seen. Personally I don't see the older Tubereuse moving much commercially and my strong suspicion is that newer is always preferable in this dance macabre of reformulations, so you know what you should do.

Hermès is issuing their newest unisex this coming April, a scent which will not be part of either Les Jardins, nor the Hermessences, nor the Cologne series (which they promised me they will implement with more instalments soon). Termed Voyage d'd'Hermès, the new fragrance breaks with the tradition of the house's bottle designs as well, taking the shape of one of the petite marocinnerie products into a glass shape that will hide the spray mechanism under a metal "pochette" designed by Phillipe Mouquet. According to a Vogue insider the release is NOT a mainstream launch, this is a special product for travelers, hence the clever packaging and will be exclusively sold at Hermes boutiques, which according to official info so far is a mainstream distribution product (boutiques and department stores). The scent will feature mainly musks with fresh and woody notes in the Jean Claude Ellena style.
ETA: Official info tells me the bottle is refillable offered in 35ml and 100ml and official launch is April 2010.

And let's not forget the re-issue of the previously limited edition Calèche Fleurs de Méditerranée centered on mimosa, which we had announced a while ago.
Interestingly, according to Sympatico.ca, "It was also announced in late December that the French label plans to launch a new brand in China, called Shang Xia. The goal is to play a bigger role in the Chinese market by creating items and styles using materials rooted in the Chinese culture". An interesting development to watch in relation and perspective to the markets catered by Hermes already and their future strategies.

To the delight of several Hermesophiliacs, the exclusive Hermessences are finally online, a rumour which we had entertained for a long while but is now reality. Interestingly, however, it is only the big bottles which are available for online purchase and not the discovery travel sets (those contained four mini-sprayers of 15ml/0.5oz in either four assorted fragrances, actually the original quartet introduced, or 4 of the same fragrance). You can visit the American site on this link. Although there are a few mentioned there, the international sites stock more of the line. Nevertheles Brin de Reglisse is lacking from all of them!! I hesitate to attribute it to a sudden omniplacent lack of stock, as it wouldn't make sense when the others are all at the ready. It would be perhaps be more indicative of the truth if I hypothesized that the ratio of natural lavender in Brin de Reglisse (an aromatic material extended to its natural extremetieis approaching licorice notes) required adjustment in view of the upcoming IFRA restrictions. Either that or...But let's not rain on anyone's parade with similar dishearteaning news as the Lutens discontinuations. I trust that Brin de Reglisse will be soon back online proving it's not chopped off the line.

Related reading on PerfumeShrine: Upcoming Releases, News from the Industry, Guerlain series

pics via moodiereport, miriamescofet.com and hermes

Serge Lutens multiple discontinuations: Oh My!

No sooner had the ink dried (or rather the optical signal been transmitted from your screen to your retinas) on the L'Eau Serge Lutens review that we're faced with some rather disconcerting news which haven't been broadcasted anywhere else yet. It doesn't sound too good, so brace yourselves: Not one, but FOUR Serge Lutens fragrances are getting discontinued...

The reasons might have to do with ingredient restrictions making it difficult to continue their production or -more likely- they could be really low sales combined with a rethinking of the whole line (after all, the new "anti-parfum" is as if a rethinking has been going on) that accounts for it. Whatever it is, the fans will be dismayed and a frantic hunt for them will ensue. In a way I will be glad to see the last specimens being taken off to loving homes rather than having them languish on a shelf. No good fragrance deserves less.

The four Serge Lutens fragrances (sounds like the Four Horsemen of the Apocalypse and I feel that way too) that are getting axed are: Chypre Rouge, Miel de Bois, Clair de Musc and Douce Amère.
The rumour on the discontinuation of Miel de Bois had been discussed a year and a half ago (!) and had been thoroughly explained, but it had been fervently denied at the time from the Parisian staff; the rest...let's just say they weren't the most popular of the lot! (Clair de Musc is discontinued through no fault of its pleasant, well-liked scent; it's merely that clean ethereal musks are a dime a dozen in the market, no matter how poetically brilliant Serge's version is, I presume). Personally I will be really saddened to see the excellent and contemplatively melancholic Douce Amère, one of my personal favourites, perish. You'll have to snatch it off my cold, clammy hands, I guess...

Edit to Add: Miel de Bois is currently sold as a Paris exclusive in the bell jars, after its pulling from the export line. Although the Palais Royal representative denies discontinuation en masse, there is a private source that tells me the scents might revert to their alma mater and become Paris exclusives like MdB, which means discontinuation in the export bottles (and the US, as a consequence).,/span>

Edit to Add2: Click to read the latest update on this distressing issue.

Illustration Tempus Fugit by Anomunnus via deviantart.com

L'Eau par Serge Lutens: fragrance review & a draw

I was wondering when next there would be some blogosphere ruffle about a release which creates chasms of opinion, has Turania pan it mercilessly because it doesn't exactly follow the "grand manner"* and creates queues at online decanters to sample it to satisfy the most aimed-at attribute of them all: curiosity! Serge Lutens doesn't miss a beat: With L'Eau Serge Lutens he presents a completely atypical composition ~clean, iron-pressed, steaming like the hot towels infused with citrusy accents presented at luxury hotels for guests to freshen up before diving to the house-warming basket of delicacies.
And he will certainly have everyone wondering how and why he chose this path. Some will put it down to artistic decisions after exhausting the theme of balsams, cedar, cumin and dried fruits, which Serge has indeed culminated into an apotheosis. It could be; great artists are those who abandon la manière (and please note how Gris Clair, Clair de Musc, Iris Silver Mist and Encens et Lavande are essentially none of those things). Some others will venture this is a move to corner the emerging China market. However it is reported that the real turnover on luxury products in China accounts for the household name brands (Cartier, Chanel, Hermès etc). Nah...Others still will put it down to the industry being restricted right and left because of IFRA; if one is only allowed to play with a diminished palette they might as well be insolent and do a 180degree turn!

Whatever it is, Serge Lutens presents L'Eau Serge Lutens, "L'Anti-Parfum": "le savon le plus cher du monde" (i.e.the world's most expensive soap), that is to say a perfumer's idea of "clean", conceived alongside his long-time collaborator Chris Sheldrake. The new fragrance, which I got as a preview and have been testing this past weekend fascinated by its surprising yet familiar feel, is not an eau de cologne version, certainly not an aquatic, nor a light skin-like oriental in the manner of Clair de Musc. L'Eau Serge Lutens is almost mineral-like, in the manner that Eau de Gentiane Blanche is like white volcanic dust on a cool morning, and it would make me feel that the convergence of Mars and the dark side of the Moon ~two diametrically different artists~ has finally happened.
Yet the feel compared to the Hermès cologne is different: a little less bitter in the opening, a hint of bleach even, a little sweeter overall while still a quite bitter "clean". It's like a silvery white book on a shelf, all cool glossy pages, bookended on one side by citrus (the tinge of a little grapefruit, some of the nitrile in Sécrétions Magnifiques too; Quest's Marenil molecule it seems? but good God don't stop reading yet!) and on the other end by musks. There is kinship** with Essence by Narciso Rodriguez as well as Perfect Veil by Creative Scentualisation to give you an idea, but it manages to be neither's replica and to stand on its own feet, more aloof, more Chinese dry-cleaner's white shirt than either.
I bet it will infuriate those who expect opulent baroque from Lutens by default and it will be shunned by neo-bourgeois as well as those who insist on "smelling pretty". L'Eau Serge Lutens is handsome ~and perfectly unisex~ in its austere cleanliness, but pretty it is not. The lasting power is phenomenal, especially on fabric, where the facets of bitter and "nautical" are more evident.

But if papa Serge maintains cleanliness is the new ideal, is "cleanliness next to godliness" or is that only a Protestant concept?
The avant-garde painter Francis Picabia (1879-1953) had interestingly proclaimed between 1912-1920 that "la propreté est le luxe du pauvre: soyez sale!" (i.e. "cleanliness is the luxury of the poor: be dirty!") Certainly with the increasing commodities in plumbing and indoors water supply, the urban lower classes ~ for centuries destined to live among filth~ suddenly had access to the elements of hugiene, equating them in outer appearence at least to the upper classes. This elitist stance by Picabia was echoing in my ears as I read the new promo material by Lutens in which "cleanliness is the new luxury": Could it be that Serge is having a good laugh on us all? It wouldn't be the first time he employs a healthy dose of humour in his opus (see Fille en Aiguilles, Tubereuse Criminelle, Mandarine Mandarin...) Personally, it's that wry humour which I most appreciate in his work, regardless of whether I wear them all.

*Well, we saw what happens to new releases following the grand manner: they get discontinued!

**One of the ingredients is Tris (tetramethylhydroxypiperidinol) Citrate, a widely used Ph adjuster and "buffer" which extends the life and aroma of deodorants, after shaves and eaux de toilette. I suppose this is part of the familiarity too.

The new L'Eau Serge Lutens is embottled in a longer, even more architectural flacon which reminds me of the first cosmetic preparations by Shiseido and Eudermine, the beautifying lotion-cum-aromatic in the long red bottle. L'Eau Serge Lutens is part of the export line and will be available in Europe from February 1st at the boutiques selling Lutens scents and from February 15th also online. Release for American stores is scheduled for March.

For those of you who simply can't wait, I have a sample for a lucky reader. State your interest in the comments! Draw is now closed, winner announced shortly!

In the interests of full disclosure I got sent a small sample as part of the communication by Les Salons which I am offering for the draw.

Painting Girl in the Bathtub by Everett Shinn (1903). Lutens portrait via press material

Sniffapalooza's First Fragrance, Wine, and Chocolate Pairing Event

Sniffapalooza's First Fragrance, Wine, and Chocolate Pairing Event will take place on February 6, 2010 in New York City.

The event begins at 4pm when the public and the Sniffapalooza hosts will gather together in the warm embrace of the heated garden of Aleo Restaurant, a Zagat and Michelin-rated Chelsea/Flatiron neighborhood favorite known for fantastic Italian specialties and a superb wine list. The host, Peter Raimondi, will offer fine imported and domestic cheese, fruit, antipasti, and homemade pasta in anticipation of the later festivities. Peter has selected three wines, plus his special hand-made Port and a Prosecco and will give an overview of these vintages, the wine-making process, and the flavors and bouquets. For the chocolate portion of the event, Sniffapalooza is working with 2 Chicks With Chocolate, the fabulous award-winning company helmed by Elyissia Wassung and her mom, Barbara. Elyissia is bringing along some delectable chocolate creations geared specifically for this event and the eclectic and adventurous palates of our passionate group! As a special treat, we may also be joined by 2 Chick's Master Chocolatier, Patrick Coston (a judge on the Food Network Challenge, and a creator for Bon Appetit, Gourmet, and Food Arts magazines, as well as scads of books and television shows). Together they will guide the audience through their supreme chocolate repertoire, including their Wine Collection and Spice Tiles.

Sniffapalooza has chosen New London Pharmacy as the fragrance partner for this event, and they will be providing the perfumes to be paired with the wines and chocolates. New London Pharmacy has long been one of Sniffapalooza's favorite emporiums for an amazing selection of niche fragrances. They are globally known for being knowledgeable and having the most inspired collection of hard-to-find, obscure, creative, and avant-garde fragrance, beauty, skincare, and haircare products. New London President Abby Fazio & Marketing Director Wesley Rowell will attend.

The event will end around 7pm. There will be plenty of time for sampling, sniffing, nibbling, sipping, and discussion! And the best part is - if you fall in love with a wine, fragrance, or chocolate confection... you will be able to purchase it and take it home with you. There will be special pricing and promotions and if you stay on for dinner at Aleo, Peter will give you 15% off your bill of $30 or more. It doesn't get any more delicious than this!

Due to the personal and interactive nature of this event, attendance at Sniffapalooza’s Fragrance, Wine & Chocolate Pairing Event is limited. The registration fee is $35, and if you would like to be a part of this unique experience, please visit http://www.sniffapalooza.com/ as soon as possible to reserve your space via Paypal. If you have questions or require other payment options, please contact Karen Adams at kadams@sniffapalooza.com. Reservations will be taken on a first-come basis.

info via press release

Rose Oud by Kilian: new fragrance

In the sub-line 'Arabian Nights', the luxurious niche brand By Kilian (of whom we had occupied ourselves with the arousingly rosy Liaisons Dangereuses and the unusual oud-tinged Cruel Intentions in the past) is launching another instalment, Rose Oud, right after Pure Oud.

Composed by Calice Becker, almost resident nose at By Kilian, it promises some of the luminous treatment which she reserves for most of her creations (J'adore, Liaisons Dangeureuses, Secret Obsession, Beyond Paradise, Cuir by Lancome, Tommy Girl etc) but also "mystery, depth and opulence". The composition will predictably focus on the magical wood and the essence of rose, a combination as classic as the many centuries in which Arabian fragrance use is counting.

The line is set to include another three fragrances centered on Oud, following the first two: an embarassment of riches for the many fans of this complex note. The packaging for Rose Oud is decadently luxuriant in its shiny gold tones...

Related reading on Perfume Shrine: Perfumery material: Oud & Synthetic Substitutes, By Kilian news & reviews

pic via extrait.it

Scent Two: Laurel by Monocle x Comme des Garcons: fragrance review

~by Mike Perez

As a lover of spice prominent fragrances, I find it extremely easy to enjoy the newest Monocle x Comme des Garcons collaboration, Scent Two: Laurel. I remember focusing on the laurel (bay leaf) accord in two other fragrances and being slightly disappointed: Aqua Allegoria Laurier Reglisse by Guerlain and Acqua Della Macchia Mediterranea by Borsari – the former being almost all licorice and no spice; and the latter being a wonderful fougere in it’s own right (in the vein of the fantastic [but discontinued] Calvin by Calvin Klein) but a bit too simple.

With Scent Two: Laurel I have found what I always hoped for in a laurel prominent scent. Realism, pungency and complexity.

The laurel note smells sundried, almost roasted in texture - with a bit of that oregano and/or thyme tickle and then starts off immediately blending with a strong and persistent ground peppercorn accord – all swirling underneath a sharp cedar note. It is this definitive sharpness that lasts for the first hour – a trademark of the Monocle x CdG fragrances that that showed up in Scent One: Hinoki, as eucalyptus and fresh cut wood. But this new release is much more aromatic. Fans of Lorenzo Villoresi’s heavy-handed aromatic fragrances (Spezie, Uomo) know exactly what I mean, because many of the LV scents typically smell raw, almost shockingly intense, and it is a style of perfumery that polarizes colognoisseurs. You either enjoy it or you don’t.

Hidden among the intensity of the spices, is a fresh-turned-earth accord: dirt, moss, and branches of trees on the ground. Certain types of vetiver conjure up that feeling for me, and yet STL has no vetiver at all. It’s more a feeling of natural, rugged earth. The spices smell like they have a bit of dirt still left on them – they are not in the kitchen to be used for food…they’re still being harvested in their raw, dry state.

If I smell my skin up close during the final dry down, I can make out a quite wonderful patchouli note and a tiny hint of crisp, salty amber. Pulling my nose away, the scent shifts back to its spices. Later on, I’m able to smell the incense, hovering in the background. I think it’s what Antoine Maisondieu (the perfumer) added that gives it an aura of calmness & tranquility. Supposedly the scent is based upon the scent of a vacation to Lebanon and that regions handmade, laurel scented soaps. I have not smelled these soaps but I do know the feeling a hot, soapy bath give me…especially one that leaves traces of fragrance on skin: refreshment, relaxation and simplicity. The same feelings evoked by this wonderful scent.


Scent Two: Laurel comes in a 50 ml atomizer. It can be purchased online at Luckyscent, The Perfume Shoppe and at the magazine’s online shop ($135).

Scent used to push BMW products

BMW Canada is now using scent to sell financial products. Yup, you heard this right! In a rare and unusual display of originality and invention (not diametrically antithetical to the digitalised notions of scent use we had introduced on these pages the other day) BMW Financial Services under its Canadian agency of record, Candari, has produced an autoshow handout card that looks like magazine scent strips.

"Joy" is the brand's global platform tagged in the ad as "Joy is the scent of a new BMW". The recipient can open the fold-over tab which then releases a leather aroma, produced by New York-based scent marketing company Scentisphere. The concept was introduced in last week's Montreal International Autoshow.
According to Marketingmag.ca: "It was important for the ad to be 'visceral' because financing isn't as interesting a topic to car show visitors as new engines or designs, said Brent Choi, chief creative officer at Cundari. 'They're not as interested in purchase options, but we wanted to continue the BMW allure and excitement', despite the unglamorous nature of the product".

Expect to see it distributed at the Toronto International Autoshow in February, and again at the Vancouver International Autoshow in March.

Related reading on Perfumeshrine: Digital Scents & Teleolfaction

Hermes Eau d'Hermes: fragrance review

The official site introduces Eau d'Hermès as "For me. For you. His and hers" and if an androgynous sensibility is already simpatico to you, the special Eau has the potential to surprise in other ways. Notoriously refered to as "that stinky Hermès" among perfume aficionados, this cologne has had a somewhat dimmed profile for many years, ever since its introduction in 1951 by renowned perfumer Edmond Roudnitska and still to this day enjoys a rather underground cult status.



The ~originally proficient in saddlery and leather goods~ luxury house has some of the most interesting Eaux around anyway, with the latest Eau de Pamplemousse Rose and Eau de Gentiane Blanche having me rave recently for their unassuming spontaneity and unassuming intellectualism, with the ultra-popular Eau de Merveilles with its saline note of ambergris and the mouthwatering Eau d'Orange Verte rounding out the edges. But the original Eau from 1951 is still a small marvel because it manages to recalibrate the Eau formula (a traditional recipe of herbs and hesperidia) into a dazzling kaleidoscope combining frank animal notes, spices, and the illusion of tobacco, a mirage that’s at once textured, elegant and "skanky". In some ways there is a bond with the famous fougère by Guerlain, Jicky: The proper lavender touch, the unabashed sexiness of civet, the contrast of old money and an almost cubist outlook. Only the sequence in Eau d'Hermès is in reverse ~first the objectionable part, then the sumptuous, dignified drydown! There is also kinship with some of the older lovely masculines in the line-up: Équipage and Bel Ami, which I also like very much.

Frankly I don't get much of the "dirty" vibe for which Eau d'Hermès is referenced myself, meaning it doesn't smell either really sweaty (rich though it is in cumin, the usual culprit as per received wisdom) or diaper-like/fecal (copious amounts of civet tend to do that). I get a finely tuned citrus-leather violin and piano duet with some white flowers peeking underneath discreetly. This might have to do with either my skank-eating skin or my seriously wrapped-up perception of what "dirty" really is (Apparently my threshold is rather raised in comparison to the average WASP sensibility, I've been told.) My money is on the second hypothesis, at any rate, and most Roudnitska creations with their improper parts always peeking through the layers seem to perform well. But as usual, try before you buy, because perception is everything when it comes to perfume appreciation and what's fine with me might be unbearable bathroom ambience to you. And cumino-phobiacs*, please beware!

The first bottle of Eau d'Hermès in my life was a gift from an artist friend who has a high brow in art issues and a low brow in matters of everyday commodities; which even now befundles me as to which end of the intellectual and aesthetic spectrum predominated when the choice for this gift was made! Eau d'Hermès is perfectly legible as a composition that doesn't trumpet its credentials in your face (there are luxury ingredients in it, but they never show off the bill, if you know what I mean), it nevertheless has some unusual streak which reminds me of another friend, a writer who hails from an old family tracing roots in the Byzantine Empire, and who likes to wear little hats cocked off-kilter and combine odd socks with her evening outfits. Bottom line, it conjures images of non-prim respectability, like an old, faded aristocrat who has the pissoir jugs displayed alongside the family china.

Notes for Eau d'Hermes: citrus, cumin, birchwood, moss, cedar, sandalwood, vanilla

Please take care not to confuse Eau d'Hermès with the semi-oriental Parfum d'Hermès from 1984 (in the round disk bottle) which is a completely different fragrance. The newest version rerworked by in-house perfumer Jean Claude Ellena is a bit more refined, a little more brainy and airy than the vintage, but still fantastically marvellous and arresting in the most incospicuous way. It is sold in all Hermes boutiques at an Eau de Toilette concentration, just ask for it.

Three different commemorative limited editions of Eau d'Hermès have circulated over the years, highly collectible and beautiful to look at. One is from 1993, depicted above, showing a rider upon a horse. Another is from 1994 with an etched Pegasus on the bottle depicted on the left, the other depicting the sun-carriage of Phaethon also etched on the crystal from 2001 depicted on the right. They're both available on Ebay right now for ridiculous amounts of money (A lesson for us all to stock up on rare limited editions instead of bonds, I guess).




















*Some of the other cumin/sweat-infested fragrances include: Kingdom (McQueen), L'Autre (Diptyque), Santal Blanc , Fleurs d'Oranger, Muscs Kublai Khan (Lutens), Declaration (Cartier), Timbuktu (L'Artisan), Gucci Eau de Parfum, Black Tourmaline (Olivier Dubrano), Rochas Femme (1984 reissue).

Paintings by the Spanish artist Juan Gris with music by Barry Mitchell performed by the Locrian Ensemble

The Basenotes Project: Work with Perfumers to Create a Winning Fragrance

Grant Osborne, the creative force behind Basenotes.net, one of the top perfume sites celebrating its 10th year this year, had a fabulous breakthrough idea in which you're all invited: Can 35,000 Fragrance Connoisseurs Collectively Create a Winning Fragrance? To that end they organised the Basenotes Venture.

Basenotes.net have joined forces with internationally renowned fragrance house, CPL Aromas, and introduced a unique new project allowing members of the public, as well as registered users, to collectively submit fragrance briefs and work alongside three highly respected perfumers in the creation of three new fragrances. Offering various levels of interaction, this project provides a rare insight behind the scenes into the way the industry creates and produces fragrances. For full details of how to sample, evaluate and direct the three fragrances, as well as a booking page for an exclusive interactive teach-in at CPL's incredible facility on February 4th 2010 visit http://www.basenotes.net/content/12

If you're not a Basenotes member, I strongly advise to become one, it's absolutely free.

info via press release

L'Arte di Gucci: fragrance review

The era of tailored chypres has come and gone and the new genre taking their place is smoothing the contours out into woodier and muskier avenues; yet every so often the perfume enthusiast gets a hankering for something that would be akin to grabbing someone by the (leather) lapels and kissing them square on the lips with gusto. L'Arte di Gucci is such a potent, slightly daring, borderline fearsome composition that would have you questioning your sense of appropriateness or fashionable compatibilty possibly (you might as well wear rugby-player's size shoulder-pads, this smells so out of place today), but enjoying every minute of it, nonetheless.

One MakeupAlley member notes: "If Divine's L' Inspiratrice is the good girl who always wears slips beneath her dresses, pearls and heels out to dinner no matter where she goes, and finds red nail polish too garish, L' Arte wears short skirts with heels, winks at all the boys, and never has to buy her own drinks".
By the minute you open up that vicious-looking box (all black opaqueness and glossy finish) and hold the funnily, yet friendly-shaped bottle you realise just what we lost by abandoning the powerhouses of the 1980s for ever; several nose-tingling masterpieces, that's what!

L'Arte is certainly one of the best releases from the Italian house, past and present, coming out rather late, in 1991, so it's probably natural it's tracing its roots in elements already featured in Paloma Picasso Mon parfum (the intensity of leather and the spiced oakmoss and patchouli blend), Niki de Saint Phalle (the herbal accents, starkly green) and most of all Diva by Ungaro (the astoundingly chypre tonality of its lush rose and the powdery clout). No perfumer is known, alas, so if you have this info, fill me in, I'm intrigued.
If you like your roses shaded, dark, thorny and abstractly woody-powdery (nay, "perfume-y" and very expensive smelling!) and if Guerlain's Rose Barbare, Lady Vengeance by Juliette has a Gun, Sisley's Soir de Lune, Rose de Nuit by Lutens and even Voleur de Roses by L'Artisan have hinted at delights which you always meant to further explore, look no further than the Gucci portfolio and this inexplicably underrated gem. Brassier than the above, L'Arte's prolonged dryout of mossy, powdered leatheriness is enigmatic and full of tawny smoothness.

L'Arte di Gucci wraps its intensely rosy heart garlanded with hypnotic, greenish narcissus into a luminous, characteristic aldehyde burst (evoking half part soap and the other part slightly overripe fruit) like a whirlwind into one of my favourite 80s pop tunes, Kim Carne's Betty Davis Eyes; hysky-voiced, with a swagger in her stride, dressing to impress. Yet the astounding thing is those were more innocent times than today, "pure New York snow" and all notwithstanding. I guess this fangled vampire with "lips sweet surprise" and luminous, deeply honeyed eyes which reminds me of tailored curvaceous suits that yes, Betty Davies might wear, preferably after a manipulation or two, is more girly and good than taken credit for.
"And she'll tease you, She'll unease you, All the better just to please you..."

Long discontinued, it can still be found sometimes online (there is a 1oz bottle available at Amazon right now) and on Ebay,although for alarmingly increasing prices.
The unusual bottle was designed by Serge Mansau and is presented in opaque black in the miniatures circulating.

Notes for L'Arte di Gucci: Bergamot, fruits, coriander, aldehydes, greens, rose, jasmine, lily of the valley, mimosa, tuberose, narcissus, geranium, orris, amber, musk, oakmoss, patchouli, leather, vetiver.

Related reading on Perfume Shrine: Chypres series


Evelyn Tripp by William Klein, photo Smoke & Veil from 1958 Vogue via Loose Leaf Tigers.
Bottle pic via Ebay

Couture Couture by Juicy Couture: new fragrance

The brand responsible for velour tracksuits decorating the behinds of It Girls across the USA is coming out with their third scent, after Juicy Couture and Viva La Juicy.

According to Thread.co.nz Megan Robinson: " 'New York, New York, so good they named it twice...' Perfume companies seem to be taking this advice to heart with the recent release of Ricci Ricci by Nina Ricci, and now, Couture Couture by Juicy Couture". The fact that it is a misnomer needs little pointing out, but the term couture has been used very loosely for a long time now. Perhaps Rachel Joe, celebrities' and celebrity stylist on whom the newest fragrance has been based on picks up some couture designs for her wealthy clients for formal affairs, but other than that, let's not reference the glory days of Balenciaga and Givenchy, now shall we?


Perfumer Honorine Blanc from Firmenich composed Couture squared with top notes of pink grape, orange flower and mandarin, a heart comprised of plum, honeysuckle and star jasmine, and base notes of sandalwood, amber and rich vanilla. Sounds perfectly predictable! (yet potentially pretty).

Eau de Parfum Spray 30ml $99.00 / 50ml $138.00 / 100ml $184.00 / Body Lotion 200ml $79.00 / Shower Gel 200ml $69.00. Official launch is predicted for 12 February 2010.

Valentino Perfumes Bought Out by Puig

Nina Ricci, Carolina Herrera, Paco Rabanne, Lowe, Massimo Dutti, and Prada perfume sectors will be joined by Valentino perfumes under the umbrella of Spanish Fashion & Beauty Group Puig starting 1st of February 2011. The news of the international fragrance licence obtained (which will span many years) has been just announced right when the Wall Street Journal publishes an article about Procter&Gamble putting an end to their collaboration with the Italian brand named after the famous designer.

According to the WSJ the reason has been underachievement. "P&G produces a number of fragrances for Valentino, which is owned by U.K. based private-equity fund Permira. But sales never reached the heights of P&G's other fragrance licenses, including those with Gucci Group and Dolce & Gabbana, which last year launched a makeup line.[..]P&G wants to weed out underperforming brands to focus on its more competitive products. The company has been moving into luxury beauty products, including the expansion of skin care line SK-II and its acquisition of high-end men's grooming lines such as The Art of Shaving".

Created in 1960 by Valentino Garavani, the firm operates in 70 countries through a network of 1250 points of sale, of which 66 are stand-alone boutiques. Puig is no stranger to an illustrious past either tracing their history to 1914 when they began their operations in Barcelona and currently employiong 3500 employees turning out an impressive 1000 millions of euros in 2009.

Although at the moment of the WSJ announcement there was no official statement from either the P&G or the Puig side, we have just heard from both this very morning: According to Stefano Sassi, general director at Valentino, the choice to work with Puig had to do with "their experience on the luxe sector and their attachment to quality". Mr.Sassi went on to emphasize how important he considers not only Puig's prospective aid to reach the house's goals commercially, but also to cement the notoriety of Valentino fragrances on the market's consciousness. The move aims to extend the potential of Valentino products for long-time objectives and to consolidate its brand name, while Marc Puig, CEO of the group Puig adds that the acquisition of Valentino will enrich their portfolio with "an image that communicates a fantastic potential".
The crux of the matter is that Puig is much better to Valentino than P&G, due to their more glamorous and more beauty-oriented approach. The fragrances produced are not bad either, while there have been some concerns from perfumephiles over the treatment that P&G has reserved for some of their own brands, such as Jean Patou and their diminishing line of fragrances.

This latest move can only be indicative of a greater shift happening at the luxury market right now, as we had tentatively mentioned about the commotion at LVMH the other day, what with their perfumers talking up about perfumery restrictions at last and Tony Blair posing as a strong candidate for business counseling services to them in order to open up new markets. Which those markets will be and how sustainable the luxury sector will be in them is matter for discourse.

pic of Stefano Sassi of Valentino via fashiontimes.it

Six Scents the Spa

It is between jardin des Tuileries and place Vendôme, on the rue Castiglione (Ier arr.), in Paris, that Six Scents, the niche brand of perfumes, is opening their first day spa. The move is ingrained to SLOW LIFE™ ~Sustainable - Local - Organic - Wholesome - Learning - Inspiring - Fun - Experiences~ a concept by Sonu et Eva Shivdasani, and has been introduced at the Maldives in 1995. The idea takes on the guise of an urban sanctuary for Paris with architecture Pierre David that takes into consideration the values which Six Scents stands for. Giant cocoons made of pliable wood resembling bamboo shots will host detoxifying and aromatic services meant to make the visitor unwind.

New Chanel Ad Filmed by Martin Scorcese

Apparently the film maverick is joining forces with the prestigious fashion and beauty firm for one of their upcoming commercials. Chanel has a great tradition to upkeep anyway and their latest commercials have been stellar one way or another, be it the operatically self-parodying of No.5 with Nicole Kidman by Baz Lurhman, the sophisticated Parisian burglar in Coco Mademoiselle with Keira Knightley or the romantic aboard-the-Orient-Express with Audrey Tautou filmed by Jean-Pierre Jenet for No.5 again. (No.5 being the test by fire for the brand).

Latest reportage states that "David Lynch is confirmed to have filmed an installment of Dior's string of commercials featuring ambassador Marion Cotillard in Shanghai, and now it's confirmed that as rumored, Martin Scorsese is working with Chanel. The director shut down a section of Williamsburg in Brooklyn, New York last Friday, and the owner of Moto, a restaurant in the area, confirmed Scorsese was filming a Chanel commercial" according to Fashionologie, who took the information from first-hand witness Jeni Avins who took some photos for Dossier (click to see the location shots). The über-hipster (and über-Chasid) Williamsburg is an unusual locale, but who knows New York better than Scorcese? (Woody Allen comes to mind, but I haven't heard of Chanel banging down on his door yet).
Chic Report adds that French actor Gaspard Ulliel (appearing at the Chanel Fall 2009 RTW show in Paris last March) and Canadian model Ingrid Schram are starring in the production as well. Scenes have also been shot underground in the midtown Manhattan subway (this theme reminds me of Berlin-set Prada's commercial to the lines of Thunder Perfect Mind by Jordan Scott, Ridley's daughter; her father incidentally has been the directot of some of the most imaginative Chanel commercials to date).

There is no indication which scent the commercial targets, although a source tells me it's about No.5 (in which case it would again involve Audrey Tautou, hot on the heels of her Mademoiselle impersonation in Coco Avant Chanel). Then again, isn't there some incosistency between the Jenet outlook and Scorcese's one? By the time it rolls out (around the end of the year, we will know).

EDIT TO ADD: As of Februrary 18th, according to WWD, the Scorcese advertisement is for the new Chanel fragrance for men! Will update with further info as it becomes available.
According to Magali Bertin from French Vogue, the fragrance is called Chanel Pour Homme. Here I'm a little stumped: Is it a new fragrance substituting the old, classic Chanel pour Homme (Chanel For Men, in the US) or does it mean it's a revamping of the classic through a new advertising? The former is rather more probable in view of perfumery restrictions. Andrea D'Avack, president of Parfum et Beauté at Chanel doesn't give any more info for now. And do bear in mind that the next Chanel according to the trademarks issued is -as we had predicted back in August 2008- called Bleu de Chanel (which might be marketed to men but is very improbable to have been budgeted for a big commercial by Scorcese).
We'll see in September when the commercial will hit our screens, I guess.

Frequent Questions: All about the Guerlain "Umbrella" Bottle

There is such a plethora of bottles designs at the historical house of Guerlain that the perfume bottle collector is spoilt for choice: With a history that can be traced back to 1828, when Pierre-François-Pascal Guerlain opened his first shop on Rue de Rivoli in Paris and covering almost two centuries, Guerlain has produced over 300 fragrances and an equally impressive number of bottle designs. Out of them all some are more worthy of mention either due to their beauty or their proliferation. One of them which covers both grounds is the "umbrella bottle", thus referenced due to its elegant shape that resembles a closed umbrella pointing downwards.


The "umbrella" bottle (officially known as "flacon de sac", bottle for the purse) started its illustrious career while head perfumer was Jacques Guerlain, in 1952 and continued under his grandson's, Jean Paul Guerlain's tenure as well. Its span of production covers easily more than 2 decades, until the end of the 1970s. All the perfumes that were circulating during that time-frame in extrait de parfum (pure parfum) were encased in this famous design, with the single exception of Nahéma (1976).

Despite several sellers on auction sites and Ebay stating it as Baccarat crystal, this design is assuredly not. The official Guerlain archives state three verreries producing moulds for it:
Pochet et du Courval, Brosse and Saint-Goabin -Desjonquères, all in the quarter of an ounce size. Rarely however is there a mark of which verrerie produced the flacon style in question, contrary to some other bottle designs in the line. Early specimens of the "umbrella bottle" have been sporting the name-label directly on the flacon, while later ones have a string from which two ends unite under a hang tage with the name of the perfume. Each of the extrait presentations had a different box, reflecting the themes and colour-schemes that inspired the original fragrances as well, as depicted above. From left to right, we can see the pink and green case with the two G interwined for Chant d'd’Arômes (1962); the zebra-printed Vol de Nuit presentation, inspired by far away travels and corresponding to the Saint-Exypéry travel novella of the same name; the chequed ivory of the legendary Jicky (1889); in silver tones lies the Jean Paul Guerlain creation inspired by Chagan's novel Chamade (1969); next there is the classic lithography of L'Heure Bleue (1912) and Mitsouko (1919); the iconic Shalimar is encased
in regal purple velvet, while the aqua-toned sleek box is for Parure, a plummy chypre creation by Jean Paul from 1974.

Ebay prices for these flacons fluctuate between $75-125, depending on the condition of the bottle and label as well as the existence or not (and subsequent condition of course) of the presentation box.

Less usual versions are those including a leather-pouch such as the one depicted for Liù (1929): It was a special edition for the USA only. (The very concept of this flacon is carrying it in the purse, hence "flacon de sac" being its official name in archives, yet the ideal of luxurious travel via American airlines ~very en vogue during the 1950s and 1960s~ was the source of inspiration for several 'travelling" paraphernalia of which some specimens are truly beautiful).









Much rarer and thus highly collectible is a special edition of Vol de Nuit which is commemorating the nuptials of Prince Rainier of Monaco to Grace Kelly in 1956. The box has a lovely inscription on the inside silken panel, dedicated to the marriage of the prince and the Hollywood actress, bearing the date of the wedding as well (Monaco, 15 Avril 1956). Guerlain always knew how to romanticize their art, allowing us to dream a little...

Related reading on Perfume Shrine: Guerlain series, Fragrance history, Frequent Questions

thanks to Dominique Chauvet/Milan for original photography.

Perfumers have the European Commision Irritating the Hell out of Them

Thus is -more or less*- titled the article by Nicole Vulser entitled: "Les créateurs de parfums ont la Commission européenne dans le nez" on Le Monde, which I was alerted to by erstwhile perfumer (and combatant) Sandrine Videault.
In it the matter of IFRA restrictions is rehashed with the emphasis on perfumers who are almost at the brink of a revolution (their words) because of them. IFRA, the International Fragrance Association, as you probably know if you've been following this blog, is a self-regulatory body which every June publishes a list of ingredients that have been deemed by a panel of doctors, allergiologists, specialists on envionmental matters and assorted experts as worthy of banning, restricting or heavily rationing. Based on these findings published the European Comission decides on what laws to implement for the cosmetics and perfume industry. To clarify matters on what this body is exactly I'm quoting: "The European Commission acts as an executive of the European Union. The body is responsible for proposing legislation, implementing decisions, upholding the Union's treaties and the general day-to-day running of the Union. The Commission operates as a cabinet government, with 27 Commissioners. There is one Commissioner per member state, though Commissioners are bound to represent the interests of the EU as a whole rather than their home state. [...] The Commissioners and their immediate teams are based in the Berlaymont building of Brussels". Furthermore, there is the RIFM [Research Institute for Fragrance Materials] annual report which provides info and supplements. The interesting part is all major companies are part of RIFM and IFRA, as well as every aromachemical company (and therefore their subsidiaries and bought-out smaller aroma-producing firms from Grasse etc.)
This is no laughing matter, as it proves the matter is much more complex than the much brandied about opinion that it's all about money, substituting expensive naturals for synthetic substitutes. Several synthetic substitutes are also heavily rationed, you see, and the conglomerates also control companies who are living and breathing in naturals!

Several perfumery ingredients have been banned over the years: The animalics (castoreum, real deer musk and civet) certainly have for long. (Any niche perfumer using covertly using them must be relying on old stock bought at previous decades). Heavily restricted is oakmoss (see two articles on this), Peru balsam, coumarin derivatives, fig leaf absolute and benzyl alcohol (a very common ingredient in several perfumes, classic and modern). Also rationed are geranium essence, jasmine (to extreme limits under the upcoming IFRA 44th Amendment), lavender (gosh, lavender, the 1st aromatherapy oil proposed to just about any novice), cade oil (used to render natural leather notes) and the extract from tea leaves.

That leaves the majority of classic fragrances already mutilated, which brings us to the frantic hunting of vintage specimens as long as the reserves hold. But what will happen next? When these dry up will it mean that several of the perfumes with which generations grew up will have no possible footprint in history? This is a sad and foreboding proposition, much like thinking that Galleria Uffici is vacated in lieu of posters depicting the images that were once "real". The matter is complex, as François Demachy points out that "some perfumes were developed because there were no penalised constraints". More or less it meant that perfumers were mapping territories and were free to roam however they pleased on the world of naturals and synthetics. Guerlain's Thierry Wasser laments: "Among the perfumes we sell, the oldest is over 150 years old. If some day Brussels opposes the essence of rose, what am I to do? There is rose in almost all our perfumes… It is a heritage we need to defend" adding "Jean-Paul Guerlain composed Parure for his mother. We were obliged to discontinue it because we could no longer use the ingredients necessary to produce it. It’s heart-breaking.” The French are certainly very proud of their patrimonie olfactive (olfactory heritage) and that factor might come into play if some "preservation project" gets whipped up for the safe-keeping of historical perfumes. L'Osmotheque is a perfume museum but maybe something on a larger scale with other attributes that would allow more people of different walks of life to be able to partake in this rich tradition. Maybe have some recreations of historical fragrances on display (but not sale, since they won't meet with the criteria)? Maybe devote a line of recreated perfumes in some form that doesn't come in contact with skin or gets pulverised into air? I don't how this could be implemented, I'm just thinking aloud.

The matter of restrictions poses threats to modern perfumes as well (and not only those manufactured within the European Union, because very often the licenses and the sales directive involves Europe too, the most sophisticated luxury-consuming market of them all). Sylvie Polette, the marketing vice-president of Parfums Jean-Paul Gaultier, says: “Brussels will be killing off part of the profession: We aren’t able to rebuild everything in the same manner. This will instigate research, but it translates as a real constraint.” Frédéric Appaire, international marketing manager of Paco Rabanne states: "Our palette is diminishing. This is comparable to telling a painter he’s not allowed to use red, then blue or yellow".

Luckily for us these two prominent perfumers, under the aegis of LVMH no less who oversees classic fragrance houses, Thierry Wasser, in-house perfumer of Guerlain, and François Demachy, overseesing perfumer at Parfums Dior, are quoted in what is essentially a serious reference French newspaper, Le Monde. This means something, as it was often referenced that the industry "had been caught sleeping on the wheel" when these regulatory bodies were first founded, as per the words of a renowned perfumer.
It is also perhaps of some significance that there is a strong rumour that Tony Blair, former Prime Minister of the UK, after having quit M6, will be counseling for the giant LVMH luxury house in 2010 with a monetary recompensation that will run "into the six figures" (according to British Telegraph magazine and reported across the media). His aim will be to open the luxury brands into new markets, which basically means Asia (and possibly South America), come to think of it. Blair is already a JP Morgan consultant for Chase and Zurich Financial. The move ~if to be materialized, as it is neither confirmed nor denied for now~ recalls the announcement of Claude Chirac in the direction of PPR and the more recent one of the return of Patrick Ouart, counselor to Nicolas Sarkozy, as right-hand to Bernard Arnault at LVMH.

Whatever the case might be, there is some commotion happening across the luxury industry (LVMH in particular) which might be translateable into changes that might be beneficient to us, the consumers. On the other hand, if there has been speaking up, it most certainly has been with the proviso that every single quote has been carefully monitored by headquarters, as is the usual practice. Which might defeat the purpose, indicating part of a strategy. Let's wait it out and see.

For a complete list of IFRA restricted materials click this IFRA link. And here are the materials in use as of 31 Dec.2009.

For French-reading readers, here is the Le Monde article, in its entirety.

*The idiomatic phrase, which is very a propos in French (as "nez" means nose and also perfumer) indicates a major annoyance.

pics of Belayrmont building via wikimedia commons, Ed.Munch painting The Shout via last.fm.

Digital Scents and Teleolfaction

"One day soon you may be able to capture a fragrance snapshot of your environment and send it attached to a text message or email". Thus begins the fantasy of digitalised scents, the elusive captured into pixels that can be stored and tranmitted, a concept that up till very recently seemed as wild as colonising Alpha Centaur with men.
Still, cell phone companies are on the act already. The winner of 2005 Nokia innovation competition submitted a Scentpohone: One which was able to transmit the scents of the environment of the caller to the receiver of the phone-call. Samsung and Motorola each hold a patent for similar projects. Motorola's 2007 patent is for a small fragrance cartridge which releases aromas into the air taking energy in the form of heat from the telephone's battery, while Samsung's 2006 patent is for a perfume spraying apparatus. The hidden stuff is that patents delay the commercialisation of technologies by antagonistic companies, even though it's generally accepted that this concept will be exploited in the near future such as in the case of smell chip cards (which may be able to encompass 100 scents!) comparable to SIM cards; an idea that would find practical uses for the visually and audibly impaired as well as the scent-enthusiasts.

Listen to this: "Sitting right at your desk, you’ll soon be able to smell the roses—or baking bagels or honey-roasted nuts or crowded subway platforms—using DigiScents’ new iSmell, "a personal scent synthesizer." Now in beta testing, iSmell is a peripheral device you plug into a computer the same way you plug in speakers and printers. If you visited a Web site offering a whiff of fresh chocolate cake, for example, iSmell could pull down the code it needs to mix chemicals in just the right way and then release the designer aroma while you work on the Net. Or you could invent your own scents and add them to e-mails or a short story".[source] This not all too recent: "In 2000, Aromajet developed Pinoke, a device able to recreate smells associated with computer games. Digital signals written into software code trigger the aroma generator to emit precise amounts of the appropriate aroma. The American company also created E-Commerce Kiosk that have fragrance generating devices mounted inside to install the perfumes and cosmetics aisle of department stores. One of the ideas under development is a mother's scent programmed into an aroma generating device placed near a crib to help comfort a baby". [source] Adobe released its Net sniffer, Odorshop in 2007 but it didn't receive coverage. RealAroma's Web site (Real Aroma") advertises a box which ises "Real Aroma Text Markup Language" (and is even functioning on slow modems). Macintosh CEO Steve Jobs has also announced that he aims for future MaC computers to be able to handle odours the same way they're now able to play CDs. Art is also exploiting the concept: Usman Haque designed Scents of Space in 2002, a smell system which allows for 3D placement of fragrances without dispersion (as pictured in the top pic).

Jenny Tillotson, a researcher and designer at the University of the Arts in London, England, is responsible for materialising the concept and she compares it to an olfactory i-Pod (which sounds utterly cool!) "Tillotson produced the world's first interactive scent outfit. She called her prototype dress 'Smart Second Skin'. (You can read about this here) Smart because it senses the wearer's mood, 'second skin' because it interacts with the wearer and their environment". Another gadget produced by Tillotson is the button-sized 'eScent', based on bio-sensors monitoring changes in physiological factors (blood pressure, respiration and skin's electric potential) and signaling the lab-on-a-chip devices when there is some change in the above to accordingly adjust the released scent. "Though currently crude at detecting more subtle mood changes, the idea is that eScent will eventually be able to detect stress or anxiety and then release appropriate scents to soothe the wearer", as three quearters of our emotions are affected by smells, as the research team indicates (Sounds awfully much, doesn't it?), as well as help in coping with certain ailments.
"Another application is eMos, a button-sized gadget which senses the frequency of sound made by an approaching mosquito and triggers the release of a small amount of repellent. Tillotson says that she hopes that eScent and eMos will be on the market within the next five years".

And if that doesn't sound promising enough, there are also at least two companies who use digitalised scents: Storing primary smell blocks in cardridges and then combining them into a special built-in chamber before emitting them in the atmosphere, ScentDome uses this technology for scent-enabled websites as such as ScentTv.tv (a multi-media portal only reachable from the US for the moment), while TriSenx is a software provider for websites, but for now the most popular product is an audio CD almbut with an accompanying scent-track.

Still the possibilities for TeleOlfaction are huge, gaming and entertainment included: Imagine watching a TV series or film or a video/computer game and being able to smell the environment alongside the heroes, a concept already embraced by Japanese advertising since 2008, to astonishingly positive effect.
It looks like the future holds many scented surprises still.

Related Reading (links taken from we-make-money-not-art.com): A special headset that lets holidaymaker experience surround vision, sounds and smells, the IQ clothes , Cyranose 320, an electronic nose device to diagnose pneumonia and sinusitis, SNIF a fragrance patch that release more or less perfume depending on what kind of space you�re in, Zen-sorial car, the Sensory Gateway, robotic Judas roach, 3D scents.

Quotes from an article named "Digital scents" by Mico Tatalovic for Cosmos Online.

pics via greenamerican.us , we make money not art, and scentcom.co.il