Smell Perception & the Neuroscience of Personality, Sun 2/23 in NYC

The two Karens of Sniffapalooza have created an event to be held on Sunday, February 23rd, in NYC.  The premise is how the chemical aspects of perfumery affect our smell perception and preferences and link to our personality traits (It also acts as a promo for the DAT line developed by Dr.Shamil, Dr.Fischer and M.Nardin, read on).

The event starts at 2pm with an elegant tea party at the theatre-district resto Etcetera Etcetera! The journey is led by Dr. Syed Shamil, who earned a Ph.D in Taste and Smell Perception from the University of Reading in the United Kingdom, before going on to managerial positions at PepsiCo, as well as leading flavor and fragrance houses Firmenich and Mane. Dr. Shamil has partnered with Dr. Helen Fisher, a renowned Biological Anthropologist, award-winning lecturer, research professor at Rutgers University, and the Chief Scientific Advisor at Match.com,  and Robertet Master Perfumer Mathieu Nardin, to create DAT (Doctor's Aromatic Treat). DAT is a line of 4 gender non-specific perfumes based on the neuroscience of personality and developed specifically to attract four broad, biologically-based styles of personality: Explorer, Builder, Director & Negotiator (according to the developers). Guests will have the option to take Dr. Fisher's questionnaire. Time for questions with Dr. Shamil, Dr. Fisher, and M. Nardin is also provided for, with the event finishing at about 4pm.

The registration fee to reserve your spot is $45, and reservations will be taken on a first-come basis. More info for those interested on this page.

Sniffapalooza's First Fragrance, Wine, and Chocolate Pairing Event

Sniffapalooza's First Fragrance, Wine, and Chocolate Pairing Event will take place on February 6, 2010 in New York City.

The event begins at 4pm when the public and the Sniffapalooza hosts will gather together in the warm embrace of the heated garden of Aleo Restaurant, a Zagat and Michelin-rated Chelsea/Flatiron neighborhood favorite known for fantastic Italian specialties and a superb wine list. The host, Peter Raimondi, will offer fine imported and domestic cheese, fruit, antipasti, and homemade pasta in anticipation of the later festivities. Peter has selected three wines, plus his special hand-made Port and a Prosecco and will give an overview of these vintages, the wine-making process, and the flavors and bouquets. For the chocolate portion of the event, Sniffapalooza is working with 2 Chicks With Chocolate, the fabulous award-winning company helmed by Elyissia Wassung and her mom, Barbara. Elyissia is bringing along some delectable chocolate creations geared specifically for this event and the eclectic and adventurous palates of our passionate group! As a special treat, we may also be joined by 2 Chick's Master Chocolatier, Patrick Coston (a judge on the Food Network Challenge, and a creator for Bon Appetit, Gourmet, and Food Arts magazines, as well as scads of books and television shows). Together they will guide the audience through their supreme chocolate repertoire, including their Wine Collection and Spice Tiles.

Sniffapalooza has chosen New London Pharmacy as the fragrance partner for this event, and they will be providing the perfumes to be paired with the wines and chocolates. New London Pharmacy has long been one of Sniffapalooza's favorite emporiums for an amazing selection of niche fragrances. They are globally known for being knowledgeable and having the most inspired collection of hard-to-find, obscure, creative, and avant-garde fragrance, beauty, skincare, and haircare products. New London President Abby Fazio & Marketing Director Wesley Rowell will attend.

The event will end around 7pm. There will be plenty of time for sampling, sniffing, nibbling, sipping, and discussion! And the best part is - if you fall in love with a wine, fragrance, or chocolate confection... you will be able to purchase it and take it home with you. There will be special pricing and promotions and if you stay on for dinner at Aleo, Peter will give you 15% off your bill of $30 or more. It doesn't get any more delicious than this!

Due to the personal and interactive nature of this event, attendance at Sniffapalooza’s Fragrance, Wine & Chocolate Pairing Event is limited. The registration fee is $35, and if you would like to be a part of this unique experience, please visit http://www.sniffapalooza.com/ as soon as possible to reserve your space via Paypal. If you have questions or require other payment options, please contact Karen Adams at kadams@sniffapalooza.com. Reservations will be taken on a first-come basis.

info via press release