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Monday, January 18, 2010

Couture Couture by Juicy Couture: new fragrance

The brand responsible for velour tracksuits decorating the behinds of It Girls across the USA is coming out with their third scent, after Juicy Couture and Viva La Juicy.

According to Thread.co.nz Megan Robinson: " 'New York, New York, so good they named it twice...' Perfume companies seem to be taking this advice to heart with the recent release of Ricci Ricci by Nina Ricci, and now, Couture Couture by Juicy Couture". The fact that it is a misnomer needs little pointing out, but the term couture has been used very loosely for a long time now. Perhaps Rachel Joe, celebrities' and celebrity stylist on whom the newest fragrance has been based on picks up some couture designs for her wealthy clients for formal affairs, but other than that, let's not reference the glory days of Balenciaga and Givenchy, now shall we?


Perfumer Honorine Blanc from Firmenich composed Couture squared with top notes of pink grape, orange flower and mandarin, a heart comprised of plum, honeysuckle and star jasmine, and base notes of sandalwood, amber and rich vanilla. Sounds perfectly predictable! (yet potentially pretty).

Eau de Parfum Spray 30ml $99.00 / 50ml $138.00 / 100ml $184.00 / Body Lotion 200ml $79.00 / Shower Gel 200ml $69.00. Official launch is predicted for 12 February 2010.

4 comments:

  1. One single question: Why?

    ReplyDelete
  2. That is just CRAZY expensive for a mass-market scent. I mean, those are niche prices: even most Serge Lutens and L'Artisan scents aren't that expensive.

    I suppose they know what they're doing, but I don't see how they can succeed with the prices scaled that high. I expect to see this at the discounters pretty soon.

    ReplyDelete
  3. L,

    (in)explicable capitalism? ;-)

    HUgs, got your mail, thanks!!

    ReplyDelete
  4. R,

    LOL, you're right, I didn't even bother thinking about the prices, I have zero interest in trying out so...I wonder why the high prices, are they repositioning? (posh name and all). Then again bottle looks tacky... :p

    ReplyDelete

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