Remember when Perfume Shrine was the first one to report on the new Chanel ad campaign for Coco Mademoiselle featuring Keira Knightley? It was the first one to meow about it too.
Much as I hate to do it, I might have to take it back (well, only part of it, as there is no love lost between me and ms.Knightley) and eat humble pie, as I came across the videos and making of of the new campaign and I have to admit it is looking much better than expected and actually has a cool edge to it! Rather like a F.Scott Fitzerald heroine, Keira bobs her hair and dons 20s style dresses with especially cool jewels adorning her lithe physique.
Of course Chanel has always paid great attention to its commercials and it shows, but it's nice to see that they are not abandoning the tradition. Especially after letting go of Kate Moss, who to Jacques Polges was a great choice for the representation of Coco Mademoiselle. And with a surname to beat all others in the realm of fragrance to boot. But fashion isn't anything if not fickle. (You can however click here and here for great nostalgic pics of the campaign with Moss).
There are two clips in rotation with the same song, by two different artists.
The Joss Stone version
And the original Nat King Cole version
And on top of that there is this clip that features some great shots from the campaign and of the wonderful jewels, albeit scored by a completely different premise of city. Ah well...
Chanel had the good sense to set up a new site just for the occassion and I urge you to explore it. Click here for lots of fun!
And to top it all, Chanel have launched new products in the Coco Mademoiselle line, available through their official site, such as the elegant limited edition gold compact of solid perfume depicted above (120$) and a 7.5ml/0.25oz solid white flacon for the purse of pure parfum/extrait(100$).
Can't wait to see the commercials running on my TV screen. Will hold definite judgment till then.
Clips from keiraweb.com and uploaded by Knightleyfan, pics from Chanel official site and okadi.