Showing posts with label amouage. Show all posts
Showing posts with label amouage. Show all posts

Monday, July 2, 2012

Amouage Interlude (man & woman): new fragrances




Creative Director Christopher Chong presents us the next chapter in the Amouage legend...Interlude Woman and Interlude Man, two aromatic stanzas steeped in the tradition of the Omani firm but with modern elements thrown in too. 


Interlude Woman is a floral chypre fragrance projecting unity and serenity. Tart and bittersweet citrus notes of bergamot & grapefruit in the top notes allied to ginger and tagete create tension while rose, frankincense, jasmine, orange blossom, helichrysum, opoponax  and sandalwood appear in the complex heart. This gives an unconventional combination of nut, coffee, kiwi, honey and agarwood. The base comprises sumptuous vanilla, benzoin, amber, sandalwood, oakmoss, leather, tonka and musk to provide the necessary warmth. The perfumer for Interlude Woman is Karine Vinchon Spehner .

Top notes: Bergamot, Grapefruit, Ginger, Tagete
Heart: Frankincense, Rose Absolute, Orange Blossom, Helichrysum, Jasmine, Opoponax, Nut, Honey, Kiwi, Coffee
Base: Vanilla, Benzoin, Amber, Sandalwood, Agarwood, Oakmoss, Leather, Tonka Beans, Musk




Interlude Man is a spicy-woody fragrance opening on zesty bergamot, oregano and pimento berry oil, with conflucting intervals of notes of amber, frankincense, opoponax, cistus labdanum and myrrh. Eternal notes of leather, agarwood smoke, patchouli and sandalwood provide the anchoring base. The perfumer for Interlude Man is Pierre Negrin. 


Top notes: Bergamot, Oregano, Pimento Berry oil
Heart: Amber, Frankincense, cistus, opoponax
Base: Leather, agarwood smoke, patchouli, sandalwood. 

Tuesday, February 28, 2012

Amouage Library Collection Opus VI: new fragrance

Another Amouage opus to follow Opus I, Opus II, Opus III, Opus IV and Opus V. Yes, you guessed it, the 6th is called Opus VI. 
The composition is an ambery woody oriental, but with a totally modern twist on the amber base that only retains the cistus labdanum from the traditional, times & again honoured amber accord to expand it on aroma synthetics with an ambery profile, such as Ambranum and Z11.



The notes for Amouage Library Collection Opus VI include:
top: Sichuan pepper, incense, pimenta racemosa (bay rum/bois d'Inde)
heart: Periploca graeca, patchouli, cypriol (nagarmotha or Cyperus scariosus)
base: Ambre accord made of ambranum, Z11 & cistus labdanum, as well as sandalwood.

The new Amouage is set to launch in March 2012.

pic via nisha.pl

Monday, January 2, 2012

Amouage Gold for women: fragrance review

Someone famous in the music scene, with whom we've been emailing, has mentioned Amouage Gold as the fragrance fit for an Oscars night. Not just wearing it in the audience, trying to steady one's shaky hands by resting them on the posh couture gown, but presenting. There just isn't any stage fright or wavering about Gold; it wears itself like a grande-dame, assured, polished, dramatic. This is a regal fragrance for a cool blonde of another era.

History
Amouage, the Omani firm who cater for the Omani royalty and those with a taste for French fragrance structures in Middle Eastern settings, went out of their way to make Gold, their first fragrance, sumptuous and fit for a queen; not a princess. Top perfumer was ushered in (Guy Robert, who gave us Equipage, among the most perfect men's scents, and the once wonderful Dioressence which my own mother so loved); the best ingredients were specifically harvested; no budget restrictions were made whatsoever; no focus groups. You'd have to envy the lucky perfumer who worked thus unrestrained. The year was 1983. At the time Amouage didn't benefit from the creative direction it has nowadays and the fragrance circulated simple as Amouage for women. Robert considered it the crowning glory of his career and characterises its dramatic progression as "symphony".

Fragrance Description & Classification
You might have witnessed Amouage Gold for women uttered in the same breath as Chanel No.5. As you would expect, given Guy Robert's credentials (he's the creator of Madame Rochas and Hermès Calèche) and the general mad rush Middle East has for Chanel (they're mad about Chanel), this isn't far off the truth. Yes, Gold is an aldehydic floral, in the general ballpark of No.5, a tad heavy-hitting and old-school (in a good way), lush, opulent and very luxurious, which uses traditional Omani ingredients re-adjusted in a classic French blueprint. If I were to be more specific, I'd say that Gold for women more resembles the hypothetical child of Lanvin's My Sin (long discontinued) and Houbigant's Quelques Fleurs (now sadly reformulated).
But if you only know Robert's famous aldehydics I mentioned, you get an idea of how Gold smells: I need to stress that in order to like it, you have to like fragrances in the floral aldehydic family (refer to this article to see what aldehydes are and here for reviews of aldehydic fragrances). And you might be questioning why splurge (50ml/1.7oz will set you back 285$) on a bottle when there are other things smelling like it. Good question! But somehow God is in the details and Gold appears richer, more opulent than any of them. This thing radiates off skin for hours and hours on end, it just won't go away; a bottle will probably last you more than any of us is expected to make it in sane mind.

The Omani materials used enjoy a rich heritage: "Today, as in ancient times, the precious resin from the very ordinary looking frankincense tree is harvested carefully by hand, by a select caste of tribal herders. The frankincense trees that line the Dhofar landscape in Salalah are protected and the mysterious allure of their scent is blended with a host of precious natural oils and essences to form the unmatched perfume that is Amouage. The essence of an incredibly rare variety of rose called the Omani Rock Rose is extracted and also used in 'Gold Amouage.' This special variety of rose grows and flowers for the briefest period each year on the slopes of the remote Jebel Al Akhder mountains of Oman. Myrrh, another core ingredient in Amouage is also from the Jebel Al Akhder region." [source]

The start of Amouage Gold for women is all powdery-soapy floral, much like the archetypal aldehydics of yore; golden honey limbs, falling on a dozen silk cushions. There's a clean vibe with lily-of-the-valley green floralcy, while at the same time you're miles away from the modern "clean" scents of laundry detergent & fabric softener. The fruity aspects are intergrained like brushstrokes in an impressionist painting; from a little distance it all mingles into a composition rather than individual shapes.The floral part is built on the intense chord of jasmine & ylang ylang that we also find in Chanel No.5, boosted by rose and a tiny touch of tuberose; in fact this floral chord most reminds me of Patou's classic Joy, though the whole composition does not. The natural floral, velvety sweetness is complimented by a dab of creaminess, provided -from what I can smell- from a little vanilla and sandalwood. The creamy aspect is what makes Gold so lush, so nectarous, so very sinful.
As the fragrance dries down, you're suddenly face to face with the revelation that the core structure is really that of a graceful woody floral with oriental elements: the scent becomes noticeably woody, with a downy, elegant polish that is clean and smoothed out on notes of lightly astrigent frankincense and myrrh with no smoke whatsoever and the enduring note of (rich and -again- similar to the old parfum edition in No.5) musk.The lasting power and sillage are phenomenal.

Notes for Amouage Gold for women:
Top: lime, apricot, peach, lily-of-the-valley, neroli.
Heart notes: rose, jasmine, silver frankincense, myrrh, rock rose flower, patchouli, orris, cedarwood and sandalwood.
Base notes: ambergris, civet and musk.

Concentrations Available & Shopping
Amouage Gold currently circulates as Eau de Parfum (which is plenty really!) and extrait de parfum. Older versions included an Eau de Toilette. I find the EDP the most pleasing form.
There is also a men's Amouage Gold version, which leans into the woody musk category rather than aldehydic, even though stating almost the same ingredients.

Stockists include the Omani Amouage boutique, the boutique in London and online such as at Luckyscent.
Check the official site at Amouage.com

pic of Anita Ekberg

Tuesday, June 21, 2011

Amouage Honour Woman & Honour Man: fragrance reviews

I distinctly recall watching Cio-Cio San ritualistically commit suicide with her father's knife at the end scene of Madama Butterfly and thinking that despite the glorious music, the storyline lacked the tragic depths of Euripides's Medea, fresh in my mind from school. It was more simplistic too: one straight plot line, girl wins boy, girl loses boy, girl commits hara kiri. Surely, both heroines were cruelly abandonded by their foreign lovers for whom they sacrificed everything, but somehow taking one's life seemed to my childish eyes as an easy way out; eternally pining for the grave sin of filicide, uniting both tragic lovers & parents in pain, seemed vastly more weighty. But the Japanese notion of honour wanted it so and further exploration of Japonism acclimatized me with the idea in the end. Honour Woman and Honour Man, fragrances inspired ~as Christopher Chong revealed~ by the ending act of Puccini's Madama Butterfly, come as a stop at a multifarious course.

The prolific art director for Omani-based firm Amouage, C. Chong, is issuing perfume duos for some time now, having the best noses creating under his guidance: From the majestic Jubilation 25 for women and Jubilation XXV for men to the sweeping Epic for Men and Epic for Women, the rich fragrances have lured lovers of true luxury and superb raw materials creating something of a mini cult. Even when the skeleton is recognisable as belonging to a specific category met again, the fleshing out of the robust contours is impressive enough to warrant uniqueness.


In order to assess both Honour editions, it's essential to examine how they interpret the concept: Instead of playing out the scenario of Puccini's heroes in one's mind, it might be better to see the scents as a modern extention of a viewer who sees their shadows cast in the wings; oriental elements petering, but those are not reserved for the Far East, they also draw upon the Middle-Eastern tradition: incense, elemi resin, jasmine, the Spice Route, pepper worth its weight in gold and finally Indian tuberose...This amalgam of richness is woven into a tapestry that is not reminiscent of any one culture, yet stands on the edge between ancient, rich in resins & flower essences natural perfumery and the modern ethereal treatment that ensures fragrances remain contemporary as if fueled by electrified air.
Both Honour Woman and Honour Man are typically Amouage in their individual way, showcasing what natural oils can do to instil richness and depth in fragrance, possessing as they do a sort of 3D-expansion which reveals facets interlocking with each other in an olfactory Rubik's Cube.

Amouage Honour Woman, created by perfumers Alexandra Carlin and Violaine Collas, is galvanised by the power of pink jasmine, fruity, succulent and nectarous as if oozing sexy honey, floriental, womanly and seductive and yet light enough to be enjoyed during the summer. The bouquet reminded me of a less campy Vamp à NY, chokeful as that one is too of real, vibrant natural white flowers, hints of big Bazooka gum pieces laced with banana-fruit facets. Smelling Honour Woman on top, I'm struck by the swift progression from the peppery-camphoraceous green note which foreshadows tuberose (in reality spicy notes and that certain subtle root-beer touch which is so familiar to Americans) into the intensely sweet, fruity and upbeat jasmine heart that is all out nature red in tooth and claw. The white floral essences stimulate Honour Woman into a melodious cadenza that seems never ending, supremely lasting onto blotter, clothes, nostrils, soft skin, decolletage...And yet, the supporting of that floral sweetness by somber notes like green vetiver and serene incense makes Honour Woman a pliable, real femme who can yield under the power of love, rather than an hysterical madwoman who scatters her demands right and left. The success and beauty of Amouage Honour Woman lie in the balance of diva-esque characteristcs with the cool attitude of seeing the brightest morning light as the most natural thing in the world...which it is.

Notes for Amouage Honour Woman:
Top notes are coriander, pepper and rhuburb;
middle notes are carnation, jasmine, gardenia, tuberose and lily-of-the-valley;
base notes are vetiver, opoponax, amber, incense and leather.

Amouage Honour Man, composed by perfumer Nathalie Feisthauer is a decidedly spicy fragrance, with oriental-woody leanings. The intensity of its spicy top, a veritable plunge into the pepper shaker, is unsettling, grabbing you from both lapels and smacking down into submission. But oh, you want to discover what this tough story unfolds later on! Indeed, the pepper becomes almost oily, like the half smoky-half musty odour when you crack a mace, more than a tad resinous, thanks to elemi (a naturally pepper-like essence that compliments frankincense and enters into the blend of Eastern cencer incense mixes). The equally terpenic sides of this mix are soon embraced by the distinct green-rosy-camphor of geranium and blended woody notes of cedar, patchouli and vetiver, borrowing a slice of Amouage's Reflection. The cunning in Honour Man lies into presenting each note as a distinct pitch with sonorous timbre, yet also as unifying them into a chromatic scale that is heard like bass coming out from subwoofers in the larynx of some smoldering lion afar, coming closer and closer by the minute. In no way threatening, but impressive all the same, Honour Man should have lovers of Poivre Samarcande, Bang and Poivre 23 sniff appreciatively and try to unravel the complicated thread of its Eastern mythos for western men.

Notes for Amouage Honour Man:
Top notes are pink pepper and pepper;
middle notes are geranium, elemi and nutmeg;
base notes are vetiver, musk, patchouli, Virginia cedar, incense and tonka bean.

Eau de Parfum, 50ml for £120. Available at Harrods, Selfridges, Les Scenteurs and Amouage boutique, 14 Lowndes Street, SW1. Soon available stateside.

Related reading on Perfume Shrine: Amouage fragrance reviews and news

In the interests of full disclosure I tried the new scents via official samples sent by the company

Friday, March 25, 2011

Amouage Library Collection Opus V: fragrance review

People have been complaining about the Library Collection in Amouage comparing it to the other symphonic pieces in the house's portfolio and finding the fragrances (Opus I, II, III and IV) leaner and sparser; ultimately non as satisfying. Beside a full Wagnerian orchestra playing a Gesamtkunstwerk, like Gold or Jubilation 25, anyone would be deemed lacking. But further testing of the opera in the Library Collection confirms a theory I had that this is the "niche" sub-brand within the house (which is already niche enough), focusing on specific raw materials or accords and highlighting specific ideas which are themselves treated in a less complex, less dense manner.

They resemble études, rather than orchestral pieces: Indeed Opus I is a study in bigarade and what it does to lush florals. Opus II is a classic (and therefore somewhat predictable) spicy incense. Opus III is a violet étude, exploring both the confectionary aspects and the greener, leafy facets. I can't say I was impressed enough with Opus IV to retain a vivid impression. Opus V however is another one which investigates in more detail the various aspects of one material: iris/orris this time.

If I were to characterise Opus V, I would say it is a woody floral built on the facets of iris with a coda on agarwood. I can't stress enough that if you are to like Opus V, you have to be simpatico to iris, that strange rhizome note that can smell delicately of upturned earth, dusty old papers, boiled carrots and face powder.
Iris fragrances as compositions, run the gamut: from almost non-existent iris wrapped in a woody embrace with mastic accents, such as in Infusion d'Iris by Prada; to true irises taking on funereal melancholy like Iris Silver Mist by Serge Lutens; to surprising, astounding irises which pair the grey note of iris to the bright note of peach as in legendary Iris Gris by Fath; to calorific, chocolate-laced irises such as Iris Ganache by Guerlain or almond-laced ones such as Iris by Hilde Soliani. Not to mention other fragrances which although not pertaining to be a stand-alone iris, they feature copious amounts of it nevertheless, case of Chanel No.19 or Heure Exquise in point. In short, there's something for anyone in the marketand every niche company has their own. Why? Because "orris butter", the concentrated iris rhizome produced the traditional way, macerated for a long time, three years at least, but modern procedures have cut down that interval in the production, resulting in only three-months maceration time.

Opus V by Amouage opens on a lightly metallic, almost boozy note of silvery iris. It feels like sipping gin & tonic under a crepuscular sky with the uncertain temperatures of an April evening. Not particularly dry nor sweetened by other notes, it stages the scene for its expressive range in the next stage. Soon perfumer Jacques Cavallier flanks the composition with woodier notes, subtle, only slightly bitter (agarwood is mentioned, but I suspect some cedar and Iso-E Super as well), with underpinnings of suede, a soft mantle over delicate shoulders. Although the introduction wasn't sweet, as time passes a small subfacet of sweetness emerges, very mollified, without powdery aspects, just to annul the funereal aspects of iris. Indeed anyone who has been scared off by Iris Silver Mist will find a tamer, more friendly iris in Opus V and one which projects at a lower scale. The progression is seamless and feels natural, without the classical pyramidal structure. The lasting power is satisfactory, although the sillage is much lower than many of the other Amouage fragrances which announce their presence in no uncertain terms. If you were waiting for a typical Amouage, you might be advised to look in the main line of the house, because you won't find it here. Opus V is rather intimate and should be enjoyed in moments of a certain introspection or close quarters at the very least for it to highlight its best qualities.
Even though I find it perfectly pleasing, the inclusion of an iris composition in the line seems rather a compulsive move and for that it leaves me a little apprehensive.

Notes for Amouage Opus V:
Top: Orris absolute, rum
Heart: Orris concrete, rose, jasmine
Base: agarwood, civet, dry wood accord

Opus V will be available for purchase through Amouage and their respective boutiques, as well as online retailers which carry the brand. Amouage have uploaded a very conceptual short film on their site concerning the Library collection (lovely sight). Catch it on the Amouage site.


One deluxe sample sprayer will be given to a lucky reader. Please state in the comments if you like Amouage fragrances, or not, and why. Draw is open till Sunday 27th midnight.

Paining Black Iris by Georgia O'Keefe, 1906.
Disclosure: I was sent an advance sample mini from the company for reviewing purposes.

Wednesday, March 9, 2011

Exclusive announcement: Amouage Opus V, new fragrance

We are delighted to be privy to the latest Amouage fragrance, the 5th installment in the Library Collection, details on which we secured exclusively for our readers' sake. Without further ado, the newly launched Opus V of Amouage's Library Collection explores the transformative journey of conventional media of communication and knowledge through the coalescing power of the internet; navigating a world that has changed radically and forever.

A self-professed fanatic, Amouage Creative Director Christopher Chong explains:
“Social media have liberated and empowered us to disclose and share thoughts and information instantaneously, bridging cultures and allowing knowledge to spread across all boarders. It is a powerful communications tool that today has become the norm for self expression.”
In keeping with the Collection’s spirit, Chong defied all rules and followed pure intuition to create a fragrance that provides a different interpretation of the popular by deconstructing traditional perceptions. This is how the scent is officially described: "This floral and woody neoclassical masterpiece is arresting, paying tribute to haute parfumerie while still remaining germane to modern day living. The raw and classical beauty of Orris and the seductive resonance of Agarwood strike a perfect balance that allows each to manifest symphonically in a trance-like aura while the juxtaposition of Rum and Rose in the top and heart notes expresses many nuances; fragmented yet unremitting in an ingenious composition. The fragrance is rounded off with an opulent leathery and woody base". Star perfumer Jacques Cavallier is behind this composition, in collaboration with artistic director Crishopher Chong.

The Library Collection now includes Opus I, II, III, IV and V. It was inspired by the knowledge and experience drawn from the art of living, while it unfolds a contemporary face to the House of Amouage and at the same time preserving the elegance and effortless classicism synonymous with the brand. In defining the art of living in today's digital age, Chong refers to the inspiring words of Jacques Derrida, the father of postmodernism, "If this work seems so threatening, this is because it isn't simply eccentric or strange, but competent, rigorously argued, and carrying conviction.”

Opus V retails for £195 or US$325
STOCKISTS
In the UK
WWW.AMOUAGE.COM
HARRODS
SELFRIDGES
AMOUAGE FLAGSHIP - 14 LOWNDES ST, KNIGHTSBRIDGE, LONDON
In the USA:
Bergdorf Goodman, Luckyscent, Aedes de Venustas, MiN Crosby

Thursday, November 4, 2010

Amouage Opus IV (Library Collection): new fragrance


This December, the House of Amouage is uniting the world against AIDS with the global release of Opus IV from its Library Collection. The latest inspiring creation was especially crafted to instill knowledge and empowerment in efforts to promote HIV / AIDS awareness by Creative Director Christopher Chong, who worked assiduously with renowned perfumers in Grasse.

“Our fragrances have always centered on delivering a distinct and compelling message, not just the creation of artistic and beautiful scents,” expressed Chong. “With the startling number of new HIV infection cases reported globally each year, education remains a powerful and paramount instrument to prevent the spread of HIV and grant universal access to HIV prevention, treatment, care and support services. Opus IV is our contribution to raising awareness on this growing epidemic across all corners of the globe, which today is one of the world’s most pressing public health matters.”
Chong added that Amouage is exceptionally proud to donate fifty percent of the worldwide profits from Opus IV to the National HIV/AIDS Prevention and Control Program (NAP) in Oman, an initiative supported by the Ministry of Health, World Health Organisation, United Nations Children’s Fund and United Nations Population Fund.

Opus IV opens with luminous and invigorating notes of Lemon, Mandarin and Grapefruit with a warm spicy mantle of Coriander Oil that awakens the senses. The heart is characterized by the sharp and exotic Elemi Oil, Cardamon and Cumin that pervades to a sweet blend of Rose Berries, Rose and vibrant Violet Leaves. This inventive fragrance finishes with woody and smoky undertones of Labdanum, Frankincense and Musk. The perfumer is Jacques Fior (of Etro fame) who has closely collaborated with Christopher Chong.
The Library Collection which now includes Opus I, II, III and IV, is a celebration of integrity, creativity and virtuosity. Inspired by the knowledge and experience drawn from the art of living, the Collection unfolds a contemporary face to Amouage while preserving the elegance and effortless classicism synonymous with the brand.

In the USA, Opus IV will be available at Bergdorf Goodman and MiN Crosby. In London, at the Amouage flagship at 14 Lowndes St, Harrods and Selfridges. Opus IV retails for US$325 3.4 oz

Sunday, September 19, 2010

Amouage & C.Chong at Bergdorf Goodman's

Christoper Chong, art director of ultra-luxury Oman-based niche brand Amouage, is making a personal appearance at Bergdorf Goodman's women's store at the perfume department in NYC on 30th September from 4 to 6 pm. The occasion is scheduled for the launch of Amouage Memoir pour Homme (man) and Memoir pour Femme (woman) duo of fragrances.
Read more on the upcoming Amouage Memoir fragrances here.
Bergdorf Goodman: 754 5th Ave, New York - (212) 753-7300
Call now for further inquiries.

Related reading on Perfume Shrine: Amouage house reviews & news

Tuesday, August 31, 2010

Amouage Memoir Man & Memoir Woman: new fragrances

The House of Amouage’s latest enigmatic Memoir fragrances for both man and woman explore the inseparable nature of beauty and depravity. In the words of the American writer Gore Vidal, “a memoir is how one remembers one’s own life” and in this fourth installment, the identity of Amouage Man first introduced in the series of narratives developed for the House’s Silver Jubilee, is revealed.
Inspired by the decadent mien and genius of the 19th Century French poet, Charles Baudelaire and the German philosophy of the doppelganger, Amouage Creative Director Christopher Chong, embarks on a deep and inquisitive voyage to unlock the unfathomable mysteries that reside within human nature. He expresses these influences by coalescing the provoking and potent ingredient of Absinth with other floral and wood accords to evoke a sombre mood. Incarnated from the introspective pages of Baudelaire’s volume of poetry Les Fleurs du Mal (Flowers of Evil), Chong’s Memoir Man seeks to uncover his identity by seeking the
underworld where he meets his other self and alter ego, the Black Swan. In this emporium of vice and damnation, the anguish, the unwanted, the dark, the haunting and the unmentionable are all beauty of the truth.Represented as the female gender in this story, the Black Swan is Memoir Woman; she is him and he is her. Hauntingly, they come together as one representing each other’s past, present and future in which they mimic each other’s sorrow and pain. They are separated and reunited by the memoir they share, which Chong constructs in these philosophical and mesmerizing fragrances by piecing together contradictory fragments of accords.

Memoir Man unmasks itself with a seductive green sensation of Mint pervading to an intoxicated journey of Absinth and Wormwood, which opens the door to the underworld of self discovery. The fragrance continues to express the complexity and philosophy of the Black Swan with the intricate richness of sophisticated Vetiver.
Memoir Woman manifests with a spicy fusion of Absinth to resonate the magical aura of the Black Swan. This transformation is enhanced by deconstructing the redolent Tuberose to its core and reassembling the note in a white floral accord with Lisylang and Orange Blossom. As Chong explains, “I wanted to create a haunting fragrance that is beyond the restriction of gender and one that is both hypnotic and bewitching. I articulate this aspect by increasing the dark
wood accord with cashmeran, sandalwood and patchouli supported by an animalic accord in the base to neutralise the gender difference.”
Resembling black fog rising from the wet cobbled streets of Europe, both bottles are made of black glass crystal graduating from a dark to a lighter shade with silver metal caps accentuated by a multi-faceted black Swarovski crystal. Memoir is presented in a silver-tone coffer with myriad shades of black to support the Black Swan feather motif and is available in 50ml and 100ml Eau de Parfum. The fragrances will officially launch on September 22nd.

NOTES FOR AMOUAGE MEMOIR
Memoir Woman
Category: Leather / Animalic Chypre
Top Notes: Mandarin, Cardamom, Absinth, Pink Pepper
Heart Notes: Pepper, Clove Bud, Opulent White Blossoms, Rose, Jasmine, Precious Dark Wood,Frankincense
Base Notes: Styrax, Oakmoss, Castoreum, Leather, Labdanum, Fenugreek, Musk
Memoir Man
Category: Leather / Woody Fougere
Top Notes: Absinth, Wormwood, Basil, Mint
Heart Notes: Rose, Frankincense, Lavender Absolute
Base Notes: Sandalwood, Vetiver, Guaiac wood, Amber, Vanilla, Musk, Oakmoss, Leather, Tobacco

info/notes via press release

Tuesday, June 29, 2010

Amouage "Library Collection" Opus I, II, III: exclusive fragrance previews

Few niche fragrance lines today are as devoted to opulence as the Omani firm of Amouage founded in 1983. Rich, multi-nuanced baroque tapestries of scent, so textured you feel like you can touch them, Amouage perfumes remind us of how perfumery used to be before restrictions and leaning-tricks gave perfumery its contemporary meagre look. The three upcoming additions Opus I, Opus II and Opus III in the "Library Collection" (which we announced the other day) do not disappoint.


It is with great pleasure that I introduce them to you, writing down my impressions as I test them again and again on my skin these past few days. A few of you might get to try them out in the special preview scheduled in a couple of days (details at the bottom), the rest are urged to seek them out later on when the launch officially. They're true to form and one among them is truly surprising.


Artistic direction is everything when it comes to positioning a perfume brand: Remember Christian Astuguevieille for Comme des Garçons, Lutens for Shiseido and his own eponymous line etc. Likewise, the multi-faceted ~opera, fashion and semiotics among his studies~creative director Christopher Chong has helped Amouage gain the credibility which niche lines are (sometimes only) dreaming of: unflagging consistency, luxury, specific vision, collaboration with top perfumers. His musical background I guess is the reason why the three new Opera (or musically referenced, Opi) were thus baptized. The library standing as the capsule for keeping the creative process contained in tangible, approachable form.

Initially I was a bit sceptical when I heard of a new Collection, especially with arithmetical numbering: These days niche frag "collections" are a dime a dozen and for some weird reason everyone wants to bring out one, semi-establishing themselves as authors of a body of work at the drop of a hat. But in the case of Amouage there is already a line-up of impressive creations, thus crossing effectively that motive off the list. Still, three fragrances in one go seem like one or two would overshadow the rest. But if the Arabian-inspired house has proven anything to us, it's that more is sometimes more, after all! There is nothing minimalistic about Amouage and the new triptych will find its dedicated fans as well, walking the fine line between wearability and artistry successfully.

  • Opus I is the most surprising new Amouage in the Library Collection, not from a structural point of view but one of juxtaposing two antithetical elements which miraculously fuse into one another in a case of reverse engineering. Although officially classed as a chypre, Opus I feels like a lush floral with a jarring, really great bitter bigarade top note (like traditional bitter citrus rind confit, almost Roudnitska drool-worthy) which contrasts with tuberose and dominant ylang ylang; both flowers treated into a mentholated ribbon flowing in the wind underneath a plummy accord which is round, fleshy, pudding-rich. The bitterness of bigarade and the tarry notes offsets the salicylates of the flowers, while the sweet elements (tonka, plum accord) brings out the nectarous qualities. The most pyramidal of the three, where there is a clear and distinct progression from top to heart and then slowly segueing into base.

  • Opus II promised to be evocative of "old books, dark wooden shelves and antique leather armchairs" and only because I already knew that from the announcement of the new line, I purposely jumpled the samples around, as if.... Proclivities are almost hard-wired and both nature & nurture seems to conspire making me always gravitate towards such compositions. If I were to sum it up I would proclaim Opus II a spicy incense fragrance and in that field it plays seamlessly. The core of frankincense reveals a zesty freshness the way the natural resin tears have a lemony, orange-y freshness as they smoke serenely on the censer. Contrary to Opus I, which starts refreshingly bitter and turns sweeter and lush, Opus II goes for the reverse: A warm, soothing opening of rosy spice and absinth liquer (see our Series) becomes cooler and more celebral as the time passes; while the final warm sweetish remnants on skin project at a low hum like bass heard from a distance. Unquestionably my favourite, it reflects what Christopher had said: "The Amouage customer is an international traveler who has picked up antiques and items of furniture while travelling around the world and has built a home reflecting a global approach to design, but housed within an Omani-inspired space."

  • Opus III is built around violets, clearly detectable from the very start, taking on nuances of both candied petals and greener, leafier verdancy with a sage-like tone. The aromatic top has a quirky nuance, with pungent, bracken and honeyed tonalities, turbidity set against a woody base. Even though violets are usually thought of as feminine and retro-glamorous, reminiscent of makeup paraphernalia, here they're treated in both directions of sweet and mainly green, rendering the finished scent suitable for both sexes. Opus III feels linear, united into one ultra-complex chord which projects with unwavering assurance.

All three fragrances in the Library Collection bear the sign of Frankincense, the emblem of the luxurious fragrance line, sensed in various degrees and they all smell full and rich, the way we're used to from the Sultanate of Oman.

The three scents in the Amouage Library Collection are extremely lasting on skin (a full 12 hours and they were still going strong!) and leaving a delicious trail behind without becoming intruding or cloying. Please refer to this post for the exact notes of each.

A sneak preview of the "Library Collection" Opus I, Opus II and Opus III will be taking place at Aedes de Venustas, 9 Christopher Street, New York on Thursday, July 1st, 2010 from 5-8pm and cocktails will be served. It's worth the trip if you're near. The sampler set is endearing, small sprayers encased in pearl white silk-lined matchboxes.

All photos by Elena Vosnaki. Click to enlarge.
Painting of The Queen's Library at St.James's Palace, from The History of the Royal Residences, engraved by Richard Reeve, by William Henry Pyne.
In the interests of full disclosure I was sent 3 preview samples by the company.

Tuesday, June 22, 2010

Amouage Opens London Boutique (& Gives a Gift!)

Amouage is delighted to announce the opening of the new flagship store in 14 Lowndes St at Knightsbridge, London on Friday, 25th June.
"We are launching the new and exclusive Library Collection to celebrate this occasion. Please visit us to experience the beautiful fragrances in this collection. To show our appreciation, we are offering a special gift for purchases over £50 on Friday 25th and Saturday 26th June".
You can read about the new Amouage Library Collection (Opus I, Opus II, Opus III) following this link.

Friday, June 18, 2010

Amouage Library Collection: new fragrances

Amouage, the Omani line which has established itself as the purveyor of true luxury in fragrances with its precious essences and unbridled budgeting, comes out with a new trio of fragrances, called Amouage Library. The three scents encompass different families and were devised by artistic directot Christopher Chong, each given a code, an opus number reflecting their status as a completed work within a greater collection.

According to the press release:

"OPUS I. A glorious Chypre fragrance, built around a warm, floral heart of Ylang-Ylang, Jasmine, Rose, Lily of the Valley and Tuberose . Top notes of Bigarade, Plumm and Cardamom add spice and individuality, whilst woody base notes of Guaiac, Cedar and Sandalwood, along with Tonka Bean, Vetiver and the House's signature note of Frankincense provide an epic and bold closing chapter. The narrative, olfactory
evolution of this fragrance was inspired by the start of a pilgrimage in search of knowledge.

OPUS II. A majestic Fougère inspired by the heady and evocative fragrances of old books, dark wooden shelves and antique leather armchairs . Opus II opens with a rare and magical combination of Pepper , Pink Bay, Absinth and La vender in the top
notes. These notes unfurl to reveal a hear t of Jasmine, Rose, Cinnamon and Cardamom. The base of Cedarwood, Amber, Frankincense and Patchouli conclude the fragrance with a soft , smoky, masculinity that contrast beautifully with the floral heart notes .

OPUS III was inspired by the art and science of the creative process, from the darkest moments of frustration, to the brightness of enlightenment and discovery.
This radiant Floral Orie ntal fragrance is built around daring heart notes of Violet,
Jasmine , Orange Blossom and Ylang -Ylang. These are introduced perfectly by top
notes of Carnation, Broom, Mimosa, Nutmeg and Thyme . The vibrancy of the
fragrance is anchored by earthy notes of Ambrette Seed, Papyrus , Benzoin , Frankincense and a trilogy of woods in the base".

Read full reviews of each of the scents on this article.

All three fragrances are available in 100ml for 195 BGP each.
The
Library Collection will be available at Selfridges, Harrods and Fortnum & Mason as well as leading department stores and boutiques globally. The collection will also be available at Amouage’s soon to open flagship store in London’s Knightsbridge - 14 Lowndes St.

Thursday, February 25, 2010

Amouage to open 2 stand-alone boutiques


"The luxury perfumer was founded 25 years ago at the request of Sultan Qaboos bin Said, Oman's head of state, as a way to both preserve the sultanate's biblical perfume-making traditions and provide gifts for visiting world leaders. Now, it's looking to infiltrate the European -- and eventually the U.S. -- markets with its own named stores selling an unique, expensive brand of perfume, and other luxury goods, for the body and the home.
Two new stores are planned for 2010 -- one in Dubai and one in London. The Dubai store, scheduled to open at the end of March, will be the first outside Oman. The London store, scheduled to open in May, will be the first outside the Gulf."


We love Amouage on Perfume Shrine and encourage you to read the whole article from cnn.com on this link.
Related reading on Perfume Shrine: Amouage news & reviews

Sunday, October 4, 2009

Christopher Chong of Amouage Talks

Extrait.it is an Italian site I have been reading for a while, because I find their approach and layout quite interesting: They also happen to have all the Italian front coverage (such as the Pitti Fragranza exhibition) and lots of scoops and fascinating videos.
It was with immense pleasure (and naturally a sense of being honoured) I learned through Extrait.it that Amouage's artistic director, Christopher Chong, who has literally taken Amouage to a new level of sophistication and excellence, is a fan of Perfume Shrine! There is a wonderful interview of mr.Chong ~so meaty it necessitates a fork and a knife~ that fuses musical language (so very Italian by nature) and the artistic influences that form the core of his vision for Amouage. Along comes the news of the unisex novel project for 2010 that is called “The Library Collection” referencing the 20s and 30s. The text is in Italian but there are video-clips in English which non-Italian-readers can follow. Enjoy yourselves clicking the link!

Related reading on Perfume Shrine: Amouage news & reviews

Tuesday, August 4, 2009

Amouage Epic for Women & Epic for Men: exclusive fragrance preview & review

It's no secret that Amouage, the Omani fim with a cult following, has impressed us with their dense, proudly classical compositions which hark back to an era of intense glamour and calculated style which by now seemed long-forgotten if not for them. As if one entered the Atlantis in Dubai and found out all the water faucets were of solid gold but made to look matte from a distance. After all, we have already lovingly reviewed the utterly gorgeous Jubilation 25 and the appealingly unusual baroque Ubar on these links, so there's no denying it.



The concept of the new Epic duo (in contrast to Ubar it is presented in both declinations, for men and women), explained when we scooped the news, is a fusion coming directly out of the Silk Route, the fabled course from China to the West through the hard desert soils of Arabia. The two new fragrances incorporate traditional Middle-Eastern notes of oud and frankincense, as well as tea and Chinese flowers representative of the Far East, like heroes crossing the steppes in their own personal quest for inward glory. Of the two I was much more swayed into contemplating a big bottle purchase by the magnificence of the feminine and let me explain why.

Amouage Epic for Men recalls an old-fashioned leathery (due to castoreum) fougère, a little reminiscent of Bel Ami or even Jules, with spicy accents and a light oud note throughout which is pleasing to me as the dense mustiness of oud usually leaves me with sensory overload unable to smell anything else. The spices, of the cool type, such as prominent cardamom, mace and nutmeg, along with the tea note, could have escaped from Cartier's Déclaration. But careful: in order to envision those notes in Epic one should picture the former's perfumer, Jean Claude Ellena, having gained a few pounds, accordingly acquiring a taste for heavier molecules and jotting down notes at a smoky oriental den where assistants bring in mysterious batches of eastern ingredients instead of the luminous and diaphanous atmosphere of Cambrais. The musky drydown phase of Epic for Men is sprinkled with incense, but the interplay of animalic with more austere elements stop it short of it being an erotic sense in the Kama Sutra sense of the word, although it possesses sensuality of its own. My man pronounced it "trying a bit too hard perhaps" despite its ~on the whole~ rather light and somber (rather than flamboyant) nature; which I deduce is his equating such scents with overt manifestations of masculinity when there is no need to. Although it is an easy entry into real oud and should have people approach it without fear, I think I prefer the more distinctive Jubilation XXV myself.

Amouage Epic for Women stands a magnificent specimen of artistic triumph for the house, its distinctive marriage of oud and rose perhaps the loveliest espousal of those precious ingredients on the market today.
The sophisticated, otherwordly character of this scent is immediately apparent, with the dark, velvety petals (underscored by complimentary geranium) unfurling into infinity under the gaze of medicinal and shadowy oud/oudh; the latter lending a strangely cool & warm aspect to the composition along with a nutty aftertaste. Greenish and fresher tonalities peek beneath the gauzy gowns like a gust of wind that surprises. This interplay of temperature has been a favoured game since at least the gothic Tubéreuse Criminelle, but it has come out to the fore again with another Lutensian composition we reviewed recently, the just launched Fille en Aiguilles. In Epic for Women the rounder ambery and floral elements underscored by a discreet sweetness conspire to produce an achingly beautiful synergy of brainy and sensuous elements fit for a princess. But its Parthian shot is there are no seductive stakes in the cards and this is a young, pensive woman (or man, who could wear this equally well) with an introspective, contemplative look who can fall hard for legends; "a faithfull heart who makes wishes come true".



Notes for Amouage Epic for Women: Cumin, pink bay, Damascena rose, cinnamon, geranium, jasmine, tea, amber, musk, incense, sandalwood, patchouli, vanilla, guiacwood, orris, aloeswood/oud.
Notes for Amouage Epic for Men:Pink pepper, cumin, cardamom, saffron, mace, nutmeg, myrtle, geranium, myrrh, aloeswood/oud, sandalwood, leather, incense, cedarwood, musk, castoreum
.

The two flacons for Amouage Epic reflect the well-known design of the brand now interpreted in a luminous imperial green, the colour which is thought to protect from evil in the East, decorated with a Swarovski crystal. The Eau de Parfum is presented in 50ml/1.7oz and 100ml/3.4oz bottles. Soon at select boutiques and now online at the official Amouage site. If nothing else, click to watch the oneiric video of a woman dressed in flowing black gowns (with Japonesque makeup) accompanied by the grand 2nd movement of Beethoven's 7th Symphony.
The talented creative director of Amouage, mr.Christopher Chong informed us that he will be at the Pitti exhibition in Italy in September to answer the queries of perfume enthusiasts and present the new fragrances.

Related reading on Perfume Shrine: Amouage scents and news
Pic of Peter O'Toole and Omar Sharrif in Lawrence of Arabia via thecia.com.au

Tuesday, July 7, 2009

Amouage Epic for Women and Epic for Men: new fragrances

Perfume Shrine worships at the altar of the Amouage brand and we have already reviewed Jubilation 25 and Ubar on these links. Christopher Chong, creative director of Amouage, presents the two new fragrances of the Omani uber-luxurious brand, Epic for Women and Epic for Men. With a fusion coming directly out of the Silk Route, the fabled course from China to the West through Arabia, the two new fragrances incorporate traditional Middle-Eastern notes of oud and frankincense, as well as tea and Chinese flowers representative of the Far East.

Epic for Women is a floriental that incorporates warm and cool notes, such as cumin and tea, with the rich oud base that Amouage is not cutting corners on. The scent is firmly focused on incense with reportedly a surprising, almost mentholated lining throughout!
Notes for Amouage Epic Women:
Cumin, rose, cinnamon, geranium, jasmine, tea, amber, musk, incense, sandalwood, patchouli, vanilla, iris, aloeswood/oud.

Epic for Men is a deep, woody oriental evoking imperial splendours of past civilisations.
Notes for Amouage Epic Men:
Pink pepper, cumin, cardamom, saffron, mace, nutmeg, myrtle, geranium, myrrh, aloeswood/oud, sandalwood, leather, incense, cedarwood, musk, castoreum.

The two flacons for Amouage Epic reflect the well-known design of the brand now interpreted in a luminous imperial green, the colour which is thought to protect from evil in the East, decoaretd with a Swarovski crystal. Soon at select boutiques!

Monday, June 15, 2009

Amouage Ubar: fragrance review

The exotic-sounding name of Ubar by parfums Amouage comes from a lost Omani city founded in 3000BC and still functioning during the first century AD, which consolidated a reputation as a tremendously wealthy trading post of frankincense en route the Silk Road. Nicknamed "Atlantis of the Sands" by T.E.Lawrence, its mysterious past lay hidden beneath the sand dunes as a result of divine wrath against the amorality and greediness of its inhabitants (according to the Qur'an). Although archaeological study had been going steady following surface archeology methods, it was only in 1992 that satellite imaging fully revealed Ubar to the world.

Commemorating that event and marking their Silver Jubilee, the Omani-residing brand of Amouage first issued a fragrance named Ubar in 1995, yet like the lost city the fragrance disappeared soon afterwards as if engulged by the sands. Luckily for us, Amouage re-issued the Ubar fragrance in 2009 under their new Creative Director, Christopher Chong; some formula tweaking didn't change the resulting composition too much, but enough to render it more baroque and extremely lasting.

Comparing a vintage sample I had languishing in my collection with a new batch which a generous friend recently provided , I can sense that the original 1995 Ubar consisted of a distinctive woody orientalised composition without much citrus up-top, while the re-issued Ubar is a floriental, with a dominating floral heart and a soft oriental aura on its lush lemon top and its silky woody bottom. Luca Turin gave it maximum points in his Perfumes the Guide quarterly update, mentioning how the older version had also received high marks of respect from connoisseurs, and I can see how it would.

What is most interesting about the re-issue is that Amouage Ubar is a regular shape-shifter on its ~very long~ course on my skin! Ubar's beginning mingles the discernible and very lush bergamot and lemon brightness with some "cleaner" notes (listed as lily of the valley, more of which here) cutting through the voluptuous richness; yet already a velvety aura radiates warmth forth ~the magical radiance of civet, conferring a restraint upon whatever tangy nuances might have been feared. You never had such a lush lemon before! Give it some time however and it becomes a throbbing, pulsating, thorny dark rose, the way the classic Montana Parfum de Peau behaves, while jasmine later embraces the composition fully. At this stage Ubar is a statement-making evening diva, not your average office-friendly perfume and indeed to treat it thus would amount to terrible waste. Atter a brief phase that seems to take a more masculine direction, the longer it stays on skin the more it reminds me of the peculiar lemon-cupcakes accord which was the pinacle of charm and naughtiness in Guerlain's Shalimar Light, with a very discreet suede-like accent in the base (perhaps due to a little labdanum): for something so naughtily laced with animalic civet, Ubar retains an always opulent yet elegantly sexy vibe (same as Ormonde Jayne's Tolu does), never veering into vulgarities: it wears hand-sewn dark lace, not red vinyl, as befits something evoking the romance and splendour of the Arabian Nights.

Although Ubar is appealing to me in no uncertain terms, I find that it is hard to surpass my infatuation with Jubilation 25, despite its many merits. It is worth noticing that men however, especially men attuned to rose and sandalwood mixes, might find it less outrightly feminine than the former and thus find it a better match to their sensibilities.

Amouage Ubar notes: Bergamot, lemon, lily of the valley, rosa Damascena, jasmine, civet, vanilla.

The original Ubar from 1995 came in Eau de Toilette concentration in a twisted pyramidal-shaped bottle (pic here) and cost "around $60 for a half ounce", according to the NST reportage. The re-issued Amouage Ubar comes in Eau de Parfum concentration and costs $250 for 50ml and $285 for 100ml at Amouage.com and Luckyscent.

Related reading on Perfume Shrine: Amouage scents, Parfums Fourrure/Animalic scents.

Pic of Oscar de la Renta fashions shot at Palmyra, via Corbis.

Thursday, June 11, 2009

Amouage Jubilation 25: fragrance review

My tumultuous love affair with chypres has always been like flipping through the pages of an old family album; grudgingly recognising familiar features reflected on my own visage and looking quizzically yet with admiration on fashions past. Jubilation 25 by Amouage comes as the crowning glory of an introspection in sepia, ascertaining its place as one of my core favourites ever since its launch. In my ever expanding collection it is competing for stage space with the beautiful bell jars of the Parisian exclusives of Serge Lutens, to which it feels like kin.


The comparison with the olfactory seraglio of Lutens comes naturally, Arabia the Felix being at the DNA-helix of both. But whereas Lutens’s elixirs speak beneath dark-kholed lids assuming nevertheless a Japonesque apocryphal coyness, Jubilation 25 flaunts its proud breast in the fabled manner of perpulchra Eleanor of Aquitane astride her horse on the Second Crusade while facing the gates of Damascus.

The Omani uber-luxe brand Amouage released Jubilation 25 in 2007 to celebrate its 25th anniversary with their customary brief: spare no expense! To that effect let’s remind ourselves of the free reign legendary perfumer Guy Robert (Hermès Equipage, the buttery soft Doblis and Calèche, Christian Dior Dioressence, Madame Rochas) received upon the commission of creating the introductory fragrance of the house of Amouage when it was established in 1983 by the Sultan of Oman. Now named Amouage Gold, along with Amouage Dia, for men and women, the scents help prove that opulence acts as a constant in the direction of the venerable and genuinely exotic house.

Composed by Lucas Sieuzac, (Fashion Group International's Rising Star award receiver in 2004), Jubilation 25’s resolutely noble lineage can be traced to the succulent and confidently sexy fruity chypres of yore, like Rochas Femme, hold the exuberance, and Guerlain Mitsouko, hold the wistfulness. Pointedly the antecedent accord in the heart of Jubilation 25 is that of Edmond Roudnitska’s enigmatic Diorella, minus the melon freshness and flanked by a generous side helping of amber and resins. Yet in many ways the Amouage fragrance is a seasoned grand dame whereas Diorella is a budding ingénue of aristocratic pedigree. The intense hedonic character of the fruity nectar is not far removed from the legendary Colony by Jean Patou.

Smelling Jubilation 25, soft billowing layers of rose reveal themselves one after the other as if testing a rich millefeuille, while the sumptuous sensation of liqueur-like essences such as davana compliment the fruitier facets of the floral accord. The beguiling austerity of liturgical essences (frankincense, myrrh) is contrapuntist to the nectarous tonalities and the unmistakably mossy-woody base foiling them ~which makes the chypre accord so complex and intensely memorable. In comparison to Rochas Femme (and especially the 80s reformulated version), Jubilation 25 comes off as more lemony and delicately ambery, less spicy but with a discreet leathery aftertaste. Surprisingly, it exhibits a more cultivated Gallic air than the French-born themselves! Its amazing lasting power is testament to its firm grip on your heartstrings, if you are even remotely attracted by the genre of fruity chypres, of which it is a stellar example.

Amouage Jubilation 25 notes:
Top: tarragon, rose, lemon, and ylang ylang
Heart: davana, labdanum, rose, and frankincense
Base: amber, musk, vetiver, myrrh, and patchouli.

Amouage Jubilation 25 Eau de Parfum comes in 50ml/1.7oz and 100ml/3.4oz bottles and sometimes it’s available in 25ml starter bottles which are excellent value for money considering the high quality of the juice.

Related reading on Perfume Shrine: Chypre scents, Chypre series.



Pic via wickedhalo.blogspot.com
Clip of The Lion in Winter originally uploaded by Moviemonologues on Youtube.

Wednesday, October 24, 2007

Labdanum: an important material (in chypre fragrances & not only)

It is well known to our readers by now that chypre perfumes are dependent on a strict formula that juxtaposes bergamot and oakmoss, interlaying labdanum and other earthy elements such as vetiver or patchouli.
Perfume Shrine has already focused on oakmoss extensively (click for relevant article), so the other important material that needed tackling was labdanum. And so here we are today, trying to examine some of its facets.

First of all, what is it? It comes as a sticky dark brown resin exudate from two sources: from the shrubs Cistus ladaniferus (western Mediterranean) and Cistus creticus (eastern Mediterranean), both species of rockrose. Rockrose forms the Cistaceae (or rock-rose family), a rather small family of plants reknowned for their beautiful shrubs, covered by flowers at the time of blossom. It consists of about 170-200 species in eight genera and those are distributed primarily in the temperate areas of Europe and the Mediterranean basin, although they can be found in North and South America too in some instances. The flowers themselves have a faint odour and are not used in perfumery.

Labdanum is a natural oleoresin but it differs slightly from other oleoresins in that it contains more waxes and less volatile oil than most of the other natural oleoresins.

There is an ancient background to labdanum, as its etymology reveals: lôt in Hebrew (coming from a semetic root) which means resinous herb, ladunu in assyrian, lâdhan in Arabic, ledanon in Greek and ladanum/labdanum in Latin. Egyptians used it in their Kyphi mixtures whereas the Hebrews burned it in their temples as incense, so it had a ceremonial character.
It is even referenced in The Bible (as Balm of Gilead): The Ishmaelite caravan coming from Gilead to which Joseph was sold, was transporting labdanum (Genesis 37, 25). Subsequently, Jacob ordered his sons to offer labdanum, along with other local products, to their brother, now an Egyptian dignitary:

"And their father Israel said unto them, If it must be so now, do this; take of the best fruits in the land in your vessels, and carry down the man a present, a little balm, and a little honey, spices, and myrrh, nuts and almonds."
(Genesis 43, 11) {found through Bible fragrances}.

It is believed that the above refers to the resin from the Pink Rockrose as "myrrh", although the two are not interchangeable. Myrrh per se is mentioned in the Bible (Psalm 45:8; Song of Solomon 4:14) and is believed to have been a mixture of natural myrrh (extracted from a tree in Africa and Arabia, like franckincense used to be got as well) and the oleoresin labdanum.

The Japanese use labdanum today in their Neriko mixtures, used during tea ceremony. The tradition is alive!

The use of ladbanum in medicine is well documented. Its high content in polyphenols makes it an excellent food supplement protecting the immune system.
In ancient times it was used for its properties of protection against bacteria and fungi.
It is suggested that the Pharaohs used fake beards made of goat hair (from animals that had grazed upon the resiny bushes) for that reason, but also to surround themselves with an aura of distinction.
Greek physician Hippocrates prescribed "myrrh" (the mixture of natural myrrh and labdanum, as above) for sores and the Romans used it to treat worm infestations, the common cold, coughs, and some infections. Up to 3000 tons of frankincense and myrrh were transported each year during the height of Nabataean trade!
According to Cocker, J. D.; Halsall, T. G.; Bowers, A. (1956). "The chemistry of gum labdanum. I. Some acidic constituents" (Journal of the Chemical Society: 4259-62) and II. The structure of labdanolic acid" (Journal of the Chemical Society: 4262-71):

Labdane is a natural bicyclic diterpene that forms the structural core for a wide variety of natural products collectively known as labdanes or labdane diterpenes. The labdanes were so named because the first members of the class were originally obtained from labdanum, a resin derived from rockrose plants."

while

A variety of biological activities have been determined for labdane diterpenes including antibacterial, antifungal, antiprotozoal, and anti-inflammatory activities.
(Studies in Natural Product Chemistry : Bioactive Natural Products, Part F, Atta-Ur-Rahman)

Theophrastus and Pliny mention labdanum as does Herodotus in his Historia, in the book "Thalia" (one of a total of 9,named after the Muses):
"Ledanum, which the Arabs* call ladanum, is procured in a yet stranger fashion. Found in a most inodorous place, it is the sweetest-scented of all substances. It is gathered from the beards of he-goats, where it is found sticking like gum, having come from the bushes on which they browse. It is used in many sorts of unguents, and is what the Arabs burn chiefly as incense.
Concerning the spices of Arabia let no more be said. The whole country is scented with them, and exhales an odour marvellously sweet."

{*please note that the Arabs referenced by Herodotus are ancient tribes inhabiting the region called Arabia and not today's islamic populace}.

But then why the confusion with opiates? The answer goes back to the Middle Ages and Paracelsus. A famous medical preparation of his own -which included gold, crushed pearls and other ingrendients (Opera, 1658, i. 492/2), but with opium as its chief component. Therefore the term is now used for the alcoholic tincture of opium (q.v.). The name was either invented by Paracelsus from Latin laudare (=to praise), or was a corrupted form of "ladanum" (from Persian ladan), a resinous juice or gum obtained from various kinds of the Cistus shrub, formerly used medicinally in external applications and as a stomach tonic." (Source 1911encyclopedia.org)


Labdanum's odour profile is highly complex. It is balsamlike, with woody, earthy, smoky, and even marshy undertones. Some even desrcibe it as ambergris-like, or leathery and honeylike with hints of plum or oakmoss after a rain. Usually it is referred to as ambery, but it is mostly used to render leather or ambergris notes, the latter especially after its ban on using the real animal-derived material, as there were concerns about the ethical production of it from sperm whales from which it originates (Ambergris is therefore very rare and costly if ethically harvested and is mostly synthesized in the lab. Please read this amber article for more info).

Its complexity is one of the reasons it has fascinated people since antiquity and it has been reported to affect the subconsious in profound ways. Its aromatheurapeutic value is that it is grounding, warming and sensual.

The method of extracting it is unusual and highly entertaing at that. Herodotus and Pliny report that labdanum was collected by combing the beards of goats, which were impregnated with the substance. The goats graze from the branches and the sticky resin gets stuck on their beards. Upon their return, their owners comb the resin our of their beards and extract the resin.
Also a rakelike instrument with long strips of leather attached to it, which they drag across the bushes to collect the resin, is used, called ladanesterion.
To this day labdanum is still gathered in Crete by driving goats into the thick forests overgrown with labdanum bushes. It is difficult work as it is best done in hot weather, under bright sunlight in the summer months. Sises is a Cretan village near Rethymnon, where such work is done to this day (coincidentally also the area from which El Greco/Dominikos Theotokopoulos comes).
You can read amazing detail on this matter on this site by Dimitris Niktaris: Labdanum Gr.

Today modern production is mainly concetrated in Spain and is done through easier means. However there is something to be said about the small, manual labour of cretan production that is of top quality.
The modern method involves boiling the leaves and twigs of this plant in water and the gum being skimmed off the surface and mixed with other resinous matter, which sinks to the bottom of the boiling water, as the resinoid is unsoluble in water. The extraction of the crude or cleaned labdanum gets done with a hydrocarbon solvent, whereas petroleum ether is being used increasingly because it yields a light amber resinoid which contains the most wanted odour principles in high concentration: cinnamon base - (isoeugenol) and labdanum resinoid. An absolute is obtained by solvent extraction whereas an essential oil is produced by steam distillation.

In perfumery it is used in many alloys, chypres notwithstanding and mixes well with hundreds of ingredients, interestingly one of which is lavender, another mediterranean herb.
Labdanum gum may contain up to 20% water, but this should be squeezed off or cautiously dried off. When in its fresh state, it is plastic but not pourable. It hardens on ageing, even to the point of becoming brittle. However if it is so at room temperature, it should be rejected as a starting material for the processing of labdanum derivatives.
Its shelf life is about 36 months and can be used in 10.0000 % in the fragrance concentrate.

One of the fragrances that focus on labdanum is Le Labo's Labdanum 18. Tagged as an enigma, to be used by both sexes, it focuses on the mysterious ambience that labdanum creates, fusing animalic and warm notes that meld on the skin.
Other fragrances that are rich with the note (but no guarantees on it always being naturally derived) are:
Donna Karan Essence Collection Labdanum ,Monia di Orio Lux, Dia for men by Amouage, L'eau Trois by Diptyque, Rien by Etat Libre d'Orange, Andy Tauer L'air du desert marocain ~Click for review~ (and reportedly it will feature in his Incense Duo as well), Patou pour Homme, Tabac Sport by Mäurer & Wirtz, Boucheron Pour Homme, Capucci Pour Homme, ST Dypont Signature pour homme, Eau Sauvage Extrême by Christian Dior, Whole Notes a floriental from Canadian perfumer Lyn Ayre of Coeur d’Esprit Natural Perfume, Prada, Prada Tendre and Prada Amber pour Homme, Mathew Williamson Incense, Ho Hang by Balenciaga, Jacques Bogart One man show, Ayala Moriel natural perfumes Ayalitta, Autumn and Democracy and Anya's Garden natural perfume Pan ~click for review~ that features real billy goat hair tincture.




Pics from bojensen.net, ladanisterion pic originally uploaded by labdanum.gr

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