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Wednesday, March 9, 2011

Exclusive announcement: Amouage Opus V, new fragrance

We are delighted to be privy to the latest Amouage fragrance, the 5th installment in the Library Collection, details on which we secured exclusively for our readers' sake. Without further ado, the newly launched Opus V of Amouage's Library Collection explores the transformative journey of conventional media of communication and knowledge through the coalescing power of the internet; navigating a world that has changed radically and forever.

A self-professed fanatic, Amouage Creative Director Christopher Chong explains:

“Social media have liberated and empowered us to disclose and share thoughts and information instantaneously, bridging cultures and allowing knowledge to spread across all boarders. It is a powerful communications tool that today has become the norm for self expression.”
In keeping with the Collection’s spirit, Chong defied all rules and followed pure intuition to create a fragrance that provides a different interpretation of the popular by deconstructing traditional perceptions. This is how the scent is officially described: "This floral and woody neoclassical masterpiece is arresting, paying tribute to haute parfumerie while still remaining germane to modern day living. The raw and classical beauty of Orris and the seductive resonance of Agarwood strike a perfect balance that allows each to manifest symphonically in a trance-like aura while the juxtaposition of Rum and Rose in the top and heart notes expresses many nuances; fragmented yet unremitting in an ingenious composition. The fragrance is rounded off with an opulent leathery and woody base". Star perfumer Jacques Cavallier is behind this composition, in collaboration with artistic director Crishopher Chong.

The Library Collection now includes Opus I, II, III, IV and V. It was inspired by the knowledge and experience drawn from the art of living, while it unfolds a contemporary face to the House of Amouage and at the same time preserving the elegance and effortless classicism synonymous with the brand. In defining the art of living in today's digital age, Chong refers to the inspiring words of Jacques Derrida, the father of postmodernism, "If this work seems so threatening, this is because it isn't simply eccentric or strange, but competent, rigorously argued, and carrying conviction.”

Opus V retails for £195 or US$325
STOCKISTS
In the UK
WWW.AMOUAGE.COM
HARRODS
SELFRIDGES
AMOUAGE FLAGSHIP - 14 LOWNDES ST, KNIGHTSBRIDGE, LONDON
In the USA:
Bergdorf Goodman, Luckyscent, Aedes de Venustas, MiN Crosby

5 comments:

  1. This sounds so intriguing! I have not yet had success with any Amouage fragrance, but I will be giving this a try.

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  2. There is nothing yet on the brand's site. I'm curious if it is already at their London's store.

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  3. I felt in love with Amouage years ago but not with library collection, I think it is far from "grandezza" of regular line and Attar and it's sounds to my nose far from the reasons that make me an Amoouage lover.
    But Opus V sounds very interesting, I hope I will change idea and I'll love it!

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  4. Woah! That's some press release.

    I must say it doesn't exactly chime with the fragrance I smelt at the Amouage boutique in London a little while ago, but I'll reserve final judgement until I get to test it on my own skin...

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  5. I have not been overly impressed with Amouage's library collection. I'm saving up for a 3.4 ounce of Jubilation 25 or Ubar.

    ReplyDelete

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