Showing posts with label ayala moriel. Show all posts
Showing posts with label ayala moriel. Show all posts

Monday, April 21, 2014

Ayala Moriel Parfums Musk Malabi: fragrance review

Originally released to coincide with the spring equinox and Nowruz (the Persian New Year), the intoxicating floral confection Musk Malabi by Ayala Moriel is unabashedly feminine, subtly exotic and hopelessly romantic, evoking for the wearer a sensory experience not unlike a passionate love affair. Musk Malabi was inspired by and named after a traditional Middle Eastern dessert, malabi—a milk-based pudding or custard, thickened with rice flour, which israelikitchen.com describes as "You'll taste rose-flavored sweetness and a light, creamy texture that keeps you dipping your spoon back in till the Malabi's all gone". (Actually the artisan perfumer has a recipe for Malabi on her blog!).

via pinterest

The scent of Moriel's Musk Malabi is a rich, milky-smelling, lactonic musk with a lightly coolish top note, sweetly petering out to rosewater and orange flower water. The result is a succulent and sensual confection that can only be enjoyed in the context of one loving sheer, plush, sensuous scents meant to be shared between lovers; spoonful by spoonful, preferably as the final courting phase before other things happen or as an intimate refueling of energy… Although this description might tend to stigmatize a musk fragrance as being a tad too intimate for comfort (if you know what I mean), there is no such danger with Musk Malabi, because the succulence outweighs the usual funky scent of "musk". The fusion of vegetal sourced musk-smelling materials is an intricate but rewarding experience for the perfumer who ends up with a mix that alternates between warm and cool and complements perfectly with the milkier (like sandalwood inflected rose) and fluffier notes (imagine a downy soft note of orris and vanilla, even though I'm not sure orris is included in the official set of notes)

Having grown up in Israel, the sights, sounds, and smells of the Mediterranean have always been a source of inspiration for Canadian based indie perfumer Ayala Moriel. "What has always captured my imagination about malabi is its soft, evocative-sounding name, and its unique fragrant combination of rosewater and neroli water," explains Ayala. "Rose and orange blossom are such noble flowers yet oh so different."


Tunisian neroli and Turkish rose meet with musk in the heart of Musk Malabi, creating an unusual and mesmerizing triad. This botanical musk, designed to smell as close as possible to deer musk, brings an effortless fluidity to this magnetic fragrance, playing the role of Cupid in the fragrance and drawing the lovers (rose and neroli) together. There is also cardamom, coriander and blood orange on top.
As with all Ayala Moriel perfumes, Musk Malabi is all-natural and free of animal cruelty, created entirely of botanical essences. The top and heart notes of this sensual fragrance rest on a silky bed of atlas cedarwood, botanical musk and Tahitian vanilla.

Good deed bonus in purchasing: Ayala Moriel Parfums is donating 10% of sales to aid Syrian refugees.

Musk Malabi is available in eau de parfum 4 ml ($49) and 15 ml ($119) bottles on the official website of Ayala Moriel Parfums and the Vancouver Giving Gifts & Company.

Related reading on Perfume Shrine: Scented Musketeers: musk fragrances reviews

Tuesday, October 16, 2012

"Always looking to her Middle Eastern home for inspiration"

"With winter coming, her perfumes offer an exotic pick-me-up, she says. The definitive lack of scents in chilly Canada pushes Moriel to keep surrounding herself with rich aromas formed in her early memories. She says that the warm, humid climate in Israel contains more fragrances than colder countries, and besides coming to see her growing family in Israel every year she is drawn to the odors. “I am sensitive to the smells in Vancouver now and can pick up the cherry and linden blossoms. But it’s really the Middle Eastern heat that brings out the best in plants and flowers,” she says. “And in the spring … there are orange blossoms in full bloom. I try to time my trips back to Israel around this time.”

From an interview of Ayala Moriel conducted by Karin Kloosterman on Israeli21c.org. You can find the link here.

Thursday, July 5, 2012

San Francisco Perfume Workshop with Ayala Moriel

All-naturals perfumer Ayala Moriel has been composing perfume for years and her workshops are especially welcome for perfume aficionados who really want to learn a bit more about the craft. In that spirit she's organising another one of those in San Francisco this Saturday July 7th. Please find all the details below and stay tuned for more news by Ayala Moriel on these pages soon! This July, Ayala Moriel's Traveling Perfume School returns to San Francisco with a weekend perfume making workshop to co-inside with the Artisan Fragrance Salon. If you'd like to dip your toes in the deep water of the art of perfumery, there is no better way to do it!


When: Saturday, July 7th,4-6:30pm
Where: Alex Sandor's Art Studio 1650 Bush Street (Between Franklin & Gough) San Francisco, CA

 Regular price is $300, but we're offering this class for $150 just to cover the raw material and supplies costs. This will include a beautiful splash/spray bottle that you will be taking home with you, with your own perfume name on it!

To RSVP - call Ayala at (778) 863-0806, or book online here. Space is limited to 10 people, and is on a first-come, first-serve basis.

 WORKSHOP DETAILS: Learn how to design and create your own personal perfume from precious botanical essences, in pure grain alcohol. By the end of the workshop, you will have made a perfume to take home with you. We will provide you with a spray bottle, and your own professional-looking label! The regular price for this workshop is $300, but we're offering it at an introductoroy price of $150 to just cover the raw material and bottles costs. There is space for 10 students only.

 ABOUT THE LOCATION: Alex Sandor's Art Studio is a unique hair salon that takes aesthetics and sustainability to the next level. The beautiful studio is furnished with toxin-free, salvaged and recycled materials and is a serene spot where you can enjoy a serene atmosphere and elite services.

 ABOUT THE INSTRUCTOR: Ayala Moriel is the founder of pioneering natural perfume and bespoke company Ayala Moriel Parfums (est. 2001). She designed countless custom perfumes for discerning customers, celebrities and perfumistas from around the world; as well as for other brands such as - Bodhana's line of 5 natural solid perfumes; and eco-friendly house cleaning products Sapadilla; and collaborated with esteemed tea masters, candle-makers and chocolatieres to create cutting edge lines of scented teas, candles and fragrant chocolate bars. Ms. Moriel has been teaching for 5 years a long term professional natural perfumery training course, as well as many perfume making classes and workshops for amateurs and fragrance lovers of all ages. She was invited to teach and speak in other schools and organizations, including St. George and the BC Association of Practicing Aromatherapists. Her students have launched their own independent perfume and natural products brands, i.e.: Lucy Miller (Lucy Miller Pure), Stacey Moore (Lux Vivens), Monique Trottier (Botany of Delight), Anita Kalnay (Flying Colors), and more.

Monday, May 2, 2011

Mother's Day Last Minute Gifts Guide

We are reminded of the true beauty of a mother in her touch, her kindness, her smile, her eyes, her voice, and even her smell. Celebrate your (or your own) mom’s special day with gifts that leave a special fingerprint, your own.

What most romantic (but also practically last-minute) gift is there than a fragrant bouquet of fresh flowers? Dating back to Greek mythology, the iris comes in a variety of colors, but the most popular is the deep blue variety. Irises symbolize admiration & courage, traits especially familiar to mothers. If you also make your own card (easier than it sounds following these steps) it's guaranteed she will be thrilled!

Ormonde Jayne presented their new bath soap scented with Osmanthus a little while ago as discussed on these pages before. The soaps are impeccably crafted, triple milled and hard milled which gives them their fine consistency and lather, ensuring their shape is kept till the end. The uplifting scent of Osmanthus is infused into the soaps to give a perfect spring day whatever the weather. A fabulous present for your mother…or to ask your family for yourself!
Available at the official Ormonde Jayne e-boutique.

Coral is big this spring and what best than some fragrance inspired by corals, such as Corallium by Italian niche brand Carthusia with its aromatic bay laurel and sage tones over Mediterranean fruits (bergamot and mandarin), flowers, and smoky woods roughened by sea air. If you want to go grand, you can add makeup items: Coral suits a variety of complexions if done sheer and weightless. Dior Addict Lipstick in Bobo #530 is a sheer coral shade ($28, at www.nordstrom.com) while Lancome Ultra Lavande Collection in Coral Crush ($48, www.neimanmarcus.com) should compliment with 5 shades that give a luminous eye look.

21 Drops, a line of all-natural, pre-blended therapeutic-grade essential oils come under $30 and just might do the trick for stressed out mothers. Co-founded by Cary Caster (a mother and clinically certified aromatherapist,) the blends are created to counteract the effects of our thoroughly busy lives, with an easy roller-ball application and convenient durable case, each blend is designed for use anytime, anywhere.

presskit_image_11 De-Stress – Blended from frankincense, lavender, ylang ylang and german chamomile, the #11 De-Stress blend helps to steady nerves, reduce tension and reduce stress on the limbic system. The oils in this blend are effective in countering situational irritation and angst and promote emotional flexibility. De-Stress helps you to stay cool under fire, encouraging graciousness and diplomacy, balance and decisiveness.

presskit_image_01 Invigorate – Blended from cedarwood, rosemary, black pepper and juniper, the #01 Invigorate blend helps to stimulate circulation, motivate and energize. These warming oils help oxygenate the blood and promote blood flow, which in turn energizes the body.

presskit_image_18 Sleep – Blended from sandalwood, ylang ylang, palmarosa and vetiver, the #18 Sleep blend helps to sedate, soothe and quiet. The oils in this blend work on the nervous system to hush a racing anxious mind and settle states of restlessness and agitation.

Priced at $28 each and available at www.21drops.com, these blends are the perfect gift for any mom on-the-go!



Another pampering idea for stressed moms comes from all naturals indie perfumer Ayala Moriel: Bath salts in fragrant varieties for a most relaxing soak. She recommends Hinoki Ritual: "These ritual bath salts are scented with hinoki (Japanese Cypress), shiso leaf and seaweed essential oils! It will make you feel as if you are bathing in a traditional wooden bath in Japan and make your bathing ritual special and relaxing".
I would also propose Geranium which was indeed created especially for Mother's Day 2009: "These beautiful bath salts are a real treat for mom's bath. Scented with rose geranium, Egyptian geranium, vanilla, begramot and a touch of myrrh these bath salts are sweet, soothing and luxurious.
Tin contains the bath salts (500gr) and a wooden scoop to pour into the water and the price at 46$CAN is very fetching.



Last but not least, Roxana Villa of Illuminated Perfume is promoting her daughter's and her friend's headbands project: You can find more on this link from Roxana's blog and catch the video.


Blue irises pic via Moon Stars and Paper

Friday, February 18, 2011

Sunny Fragrances to Beat the Winter Blues

There are some occasions in the lagging days of winter, eternally stuck someplace between middle & end of February, when the snow keeps piling up at the front windows and the birds fly down-spin over the yard, which can exasperate even the bravest of brave souls. Although my own native winters are mild & sunny, with only the occasional snowfall, white flakes not sturdy enough to pile up and withstand the coming out of the sun the next day, every time I have been away from home into a northern European country or in the windy winters of Down Under beside the lapping of the cold ocean, I got a taste for what it must feel like to always be cold, always rubbing one's nose when outside to stop it from getting numb.

The scented world around seems sleeping, with the indoor smells gaining momentum, but perfume can provide an intentional, on demand change of one's landscape: How exquisite a pearly aldehydic floral seems on an ice-cold day and how bright & dreamy does a floriental, full of the sunny rays that warmed the petals of its tropical flowers...

My picks for instilling a sunny disposition and banish those winter blahs comprise a list of perfumes which are noted for their optimism, sheer joie de vivre, indulgent nature and easy wearing; in two words, uncomplicated happiness! Fragrances to remind you of the coming of spring and to put a spring in your (still mutton-wearing) step! After all, in Turkish tradition the end of February marks the end of winter's cemre: Cemre are 3 fireballs coming from heavens to warm the earth for the coming of spring; the first appears on February 19-20, the second between February 26-27 and the third falls to ground on 5-6 March...Spring is just round the corner!
And if you're gifting someone to cheer them up, consider a bouquet of chocolate hearts for a perfect gift hamper accompanied with an elegant floral perfume for a striking impression.

10 Fragrances to Beat the Winter Blues for Men/Women:

Patricia de Nicolai Le Temps d'une Fête
The perfect hyacinth-ladden green floral to evoke spring, full of crushed leaves & grass; a fragrance so beautiful and cheerful that it will make you spin around and around humming Mendelssohn's Spring Song even when getting down the Christmas decorations.

Ayala Moriel Les Nuages de Joie Jaune
Described as "drifting in yellow clouds of happiness", this is an all-natural soliflore fragrance built on the yellow pom-poms of mimosa and the honeyed goodness of cassie. As light as air and as joyful as the first bright, sunny day in late February. [availability]

Annick Goutal Songes
Someplace in the tropics, languorous women with Gaugin-esque physiques pick up cananga odorata (ylang ylang blossoms) to render their sunny essence which finds its way inside this summery potion of liquid sunshine. A floriental full of the suntan and solar notes of salicylates, fanned on a vanillic and woody base.

Guerlain Aqua Allegoria Mandarine Basilic
These succulent Mediterranean flavours, combining almost as in a fruit salad, benefit from the spicy zing of the basil note. An easy, piquant scent which lifts the mood anytime.

Profumum Victrix
The Latin sounding name hides a masculine cologne of earth and wind, where the laurel, the greens and the coriander conspire to give notions of open, endless prairies under a dog-toothed sun.

Molinard de Molinard
Fruity floral in the best possible sense. If you like Amazone and just didn't know where to look to to find a similar fragrance, look no further. This is has the happy ambience of a warm summer evening spent at an outdoors cinema in Sicily or a Greek island, all paved with gravel, with thick jasmine & honeysuckle vines climbing its walls, watching Cinema Paradiso.


Hermès Concentrée d'Orange Verte
This lime-laced cologne is simply the best masculine/unisex cologne to lift a lagging mood or a weary spirit. The hesperidic touch is enough to get you out of bed as sure as a good Robusta.

Patou Câline
The greenly fresh aldehydic sophistication and malleable primness of Patou’s Câline remind me of Audrey Hepburn in Sabrina, after her European trip in which she becomes a proper “lady”, almost unrecognizable to those who knew her as merely the chauffer’s daughter to the rich family. [Full review here.]

Lancôme Miracle So Magic
A surprising entry in the Miracle flankers stable, this is composed by Annick Menardo and although it diverts from her smoky, dark path, it bears a remarkable affability without insipidness: the green sweet smell of clover fields opens up on an endless vista in front of you as wild-flowers zoom into focus. Just lovely!

Hermès Iris Ukiyoé
Its detractors call it "Yuck! Away!" but don't let this parody on the Japanese-alluding name deter you. Notes of an aqueous hydrangea and a lightly spicy grape-like accent bring forth the fantasy of the iris flower, instead of the familiar rooty-violety root. Spring-like! [Full review here.]

And of course anticipating some of the upcoming fragrances for spring makes one dream a little bit and withstand the last throes of cold better. Catch them up here!

And you? What are your favourite fragrances to come out of hibernation? Tell me in the comments.




Spring Song by Felix Mendelssohn from "Lieder Ohne Worte".
Painting "The Promise of Spring" by Lawrence Alma-Tadema.
Molinard pic via Perfumes.bighouse.blogspot.com. Goutal bottle via thefragrantelf.livejournal.com

Friday, February 5, 2010

Ayala Moriel Launches Frangipanni Gloves to Benefit Bloedel Floral Conservatory

On 01.02.2010, Ayala Moriel Parfums launched Frangipanni Gloves, a limited edition natural perfume, in honour of Bloedel Floral Conservatory.
Three bottles were donated to Rumble in the Jungle Gala, organized by Friends of Bloedel on January 30th, 2010.
The Story of Frangipanni Gloves:
Ayala Sender, chief perfumer and founder of Ayala Moriel Parfums, tells how the perfume came to be: "It was one of those indecisive April days, alternating between cloudy and warm, and pouring rain. For a while, I sought refuge inside the glass dome that housed tropical birds & flowers, and that's where I found a blooming fangipani tree in Vancouver for the first time". It is thanks to this tropical gem at the heart of Vancouver that Ayala was able to find a real, living frangipanni flower for reference, and was able to recreate the scent of fragipani flowers using pure botanical essences.
Frangipanni Gloves* is a perfume that layers a whiff of frangipanni flowers with the leathery-powdery undertones of suede perfumed gloves of Victorian era. This tropical white floral perfume has an intoxicating yet delicate aroma, sweet and humid, underlined with suede-leather nuances and a hint of spice.
The City of Vancouver has cut its funding to sustain the conservatory and it is scheduled to close March 1st, 2010. This will leave tens of tropical birds and plants homeless, and is a huge loss for the people of Vancouver! Proceeds from sales of Frangipanni Gloves go to the Bloedel Floral Conservatory in Queen Elizabeth Park in Vancouver: When you purchase Frangipanni Gloves (click the link) you are also helping this cause: Ayala will be donating $50 for every 9ml bottle and $30 for each mini bottle to the conservatory in hopes that it will prevent it from shutting down, so that you too can enjoy the scent of the living frangipanni flowers.

* "Frangipanni" was a name of a mid 19th century Italian marquis who invented the method to perfume gloves. The Frangipanni gloves were soft suede gloves and became very popular among aristocrats in Victorian times. They were scented with a blend of various spices, flowers and roots (orris, jasmine among others) . It was only later on that the flower with the same scent (Plumeria alba) was discovered in the South America by Franciscan traveller Charles Plumier.

info via press release, pic by saunderse at flickr, some rights reserved

Wednesday, December 16, 2009

Christmas '09 Gift Ideas: Last Minute Gifts

The more organised amongst you have already thought out of suitable Christmas Gifts for all your eventualities. If you have been following our Christmas '09 Gift Ideas articles you are all set on great scented trinkets. But there are a few more that are worthy of note and can be bought at the nick of time, to offer at the hostess where you're invited for Christmas dinner or on New Year's Eve, to be the perfect little stocking stuffers, as well as pamepring for yourself or someone close to you.

Ayala Moriel Mini : Cute as a button and sweet as a treat, this mini splash bottle is the perfect size to sneak into a stocking, a pocket or a purse... Yet large enough to contain 4ml (1/8oz) of pure perfume bliss! Ayala Moriel, the talented Vancouver indie naturals perfumer, wants everyone on your list to have a scent to call their own this holiday season, yet without blowing up your budget - the Ayala Moriel Mini is therefore only $35 and comes in a cute jewelry box bow-tied with a satin ribbon, ready for gift-giving. All you need to do is pick your scent! Visit Ayala Moriel Parfums: http://www.ayalamoriel.com/

Caron needs no introduction: Their fabulously French chic perfumes have written their own history. For Christmas there is the ultimate glove-fitting scent ~Nuit de Noël (Christmas Night). Created in 1922 by founder Ernest Daltroff, Nuit de Noël is a chypre in structure, with a citrus top and oakmoss base, yet the feeling is of an orientalised bottom with sandalwood and vanilla with darkness creeping at the corners. Rose, jasmine, ylang-ylang, orris root, and precious woods with a sprinkling of spicy cinnamon mingle in its heart along with an overdose of the mysterious Mousse de Saxe "base" (an accord which contains geranium, licorice, leather, iodine and vanillin and which characterises many of the classic Caron scents). Roja Dove, the perfumery head of Urban Retreat at Harrods, saves it to wear every Christmas night. Why don't you try it for this time of the year too?

Indian Song candle (Amouage) The luxury fragrance brand from the Sultanate of Oman also proposes elegant candles. This one offers an oriental trail of exotic woods, ginger, cumin, vanilla and sweet-scented flowers.www.amouage.com/boutique

Infusion d’Iris candle (Prada) This luxurious white candle engraved with the Prada logo reveals a very gentle balsamy-iris fragrance that will thrill fans of Infusion d’Iris and Infusion d’Homme.www.prada.com/fragrances

Roxana Illuminated Perfume: Support the handmade, the arts and an agricultural based industry while gift giving this season. Be part of the change you want to see in the world. Natural botanical perfume is a necessary luxury, most especially during dynamic times. In this age of synthetic chemicals, large corporate structures and computers, botanical perfume offers an escape into the wilderness of nature.
Now through Thursday December 31st receive 15% discount on any order over $25, excluding jewelry at the Illuminated Perfume shop at Etsy. Enter the code word "PURPLE" upon checking out. Read more about the special under the heading Coupons in the shop policy section.


Paul Smith Man candle (Paul Smith) Men CAN like candles, if they look solid, no frills and functional and if they accompany a nice bottle of something drinkable in there too (Tuck this into a basket with home delights). Iris, violet, tonka bean, patchouli, frankincense… the composition follows latest Paul Smith fragrance. Limited edition, available online only.http://www.paulsmith.co.uk/

Elixir candle (Penhaligon’s) The classic British brand has a candle to match their fragrance Elixir: warm wisps of spices, frankincense, balms, woods and more. http://www.penhaligons.co.uk/

Candied Rose candle (L’Occitane) A limited-edition candle to give the subtle scent of sweet petals around the house, in longing for spring. Also delicious? The brand’s Sweet Cherry and Delicious Almond candles.http://www.occitane.com/

Eau de Jade candle (Armani Privé) In its dark wooden candleholder, this candle recreates the refreshing charm of the fragrance Eau de Jade. Featuring Calabrian bergamot adorned with accents of neroli, pepper and vanilla. http://www.giorgioarmanibeauty.com/

Pics & notes via official sites, some pics via ebay

Wednesday, April 29, 2009

Discounts at Ayala Moriel: only for April 30th!

Grand Online Shopping Event April 30th Only at Ayala Moriel all natural perfumes.

For 24 hours only on April 30th, all roll-on bottles will be offered for 50% off ($32.50 instead of $65 for the 5ml Purse Roll-On, and $65 instead of $130 for the 10ml Roll-On Bottles). Candles and teas will be 20% off. Don’t miss this opportunity to find the perfect gift for the women in your life, not to mention stock up on your favourite scents.

Via press release

Friday, April 17, 2009

Hanami by Ayala Moriel at Blunda Los Angeles

It all started with a poem and a blog project: In March 2008, perfumer Ayala Sender was invited along with 14 other leading perfumers in the niche perfume industry to interpret a haiku-like poem by Ezra Pound, "In A Station of the Metro" for a project titled "Perfume In A Poem" on Memory & Desire blog. One year later, Ayala Moriel releases the perfume, named Hanami, at Blunda Aromatics in Los Angeles, in the 2nd of their 8-part Natural Botanical Perfume Exhibitions.
You can read more about Hanami on this link.
What:Natural Botanical Perfumery Exhibition #2: Hanami by Ayala MorielWhen:Saturday, April 18th, 1-5pmAyala Sender will speak at 2pmWhere:Blunda Los Angeles304 South Edinburgh Ave.Los Angeles, CA, 90048RSVP: (323) 658-7507 or email: rsvp@blundaaromatics.comFollowing the exhibition, Hanami perfume will be available exclusively through Blunda and Ayala Moriel's studio @ #314-1230 Haro Street in Vancouver, and the online boutique www.ayalamoriel.com

Wednesday, August 20, 2008

Vetiver Racinettes by Ayala Moriel: fragrance review

It's always wise when exploring a certain material to come to the source. In the case of vetiver, the natural essences themselves. And what better way of discovering the exciting facets of unadulterated vetiver than going the natural way? Natural perfumers have long been maligned because they have been erroneously mixed up with aromatherapists whose higher priority is rather to provide healing than sensory pleasure. Their compositions have been called "invertebrae" and accused of having "the bone structure of a sea cucumber". But natural perfumers are not interested in effect before beauty, any less than traditional perfumers are, nor do not they target the fadish hoi polloi, unlike some of the latter. Instead they produce small batches that aim at the discerning consumer who seeks an almost alchemical path to olfactory revelation and the intimate knowledge of raw materials. "This is how pepper really smells like", you exclaim as you sniff tentatively; "here is a twist of ambrette seeds and what are they anyway?" you progess with entusiasm. "Hey, is that how natural ambergris really smells like? Wow!".

In this path of discovery and thanks to the wonders of the Internet I came across Ayala Moriel who has been producing her small artisanal line of natural perfumes for some years now.
Gigi has been her latest gardenia soliflore which I reviewed some months ago, while Sahleb reminded me of the sweet milky drink of the streets of Istanbul. On another vein, Film Noir has been my idea of a perfect deep and dirty patchouli ever since I first tried it. Which brings us to today's fragrance: Vetiver Racinettes.

Vetiver came prominently to the fore a few years ago in a roundabout way: Perfume houses were starting to significantly lower oakmoss levels to conform with European restrictions, often replacing it with vetiver and patchouli as a base in the new "modern chypres."
Ayala Moriel has been an inquisive soul which takes her craft seriously and in tandem with her own personal needs she began a Sir Richard Burton exploration into the uncharted territories of vetiver creation .

As she confessed for us this was part a personal journey :

"Last year, I had a deep need for [vetiver's] therapeutic qualities and cooling effect and I have become aware of vetiver's many virtues and its particular connection to the well being of the people and the planet in present day. Vetiver is a purifying, sacred root with a woody aroma, and in many ways I feel that it takes on a similar role that was once reserved to sacred woods such as sandal and oud. One thing lead to another, and after 4 different vetiver versions, I have finally arrived at a destination that I have never quite planned to find - my very own signature vetiver scent: Vetiver
Racinettes
".

Vetiver Racinettes thus fleshes out the rooty aroma of vetiver into a summation and recapitualtion of all the aspects which caught Ayala's interest in her route to vetiver exploration. After going through a spare mod (Vetiver Blanc), one with the baked earth note of Attar Mitti (Wylde Vetiver), and another with coffee (Vetiver Noir), she arrived at the spicy amalgam which is Vetiver Racinettes.
Racinette comes from the French, code name for root beer and it is indeed the reminiscence of it which Ayala utilized: the earthy feel of "thousand rootlets in deep dirt with the sweetness of refreshing root beer".

Vetiver Racinettes combines both peppery and sweet spices, of which I perceive cardamom more prominently, allied to the musty, pungent aroma of the roots. The cardamom touch recalls a similar treatment in Déclaration for Cartier, in which the spice is evoking a refreshing drink with a tangy citrusy bite above the vetiver. Here the citrus tang comes from Kaffir Lime leaf, a succulent note which is especially perceptible in the heat of summer after the first few minutes on the skin as well as the fresher feel of Haitian vetiver which is the prominent note in Guerlain's classic Vétiver.
The opening of the fragrance is quite intense with the mustiness of vetiver roots in primo piano singing both overture and aria while a metal gong is echoing, while as it melds on the skin slowly, the lime leaf, cardamom and a sweet vibe like licorice are appearing like supporting actors from the wings rounding it out and providing comfort.
Vetiver Racinettes smells at once woody and orientalised: the cooling feel of water drunk from a clay pot, its muddy bitterness still perceptible, the secret fire of spice and the intimate touch of sweet and mushroomy-earthy notes which last very well.

Notes:
Top: Black Pepper, Fresh Ginger, Cardamom, Kaffir Lime Leaf
Heart: Haitian Vetiver, Nutmeg Asbolute, Coffee, Spikenard
Base: Ruh Khus*, Indonesian Vetiver, Vetiver Bourbon, Attar Mitti (baked earth), Tarragon Absolute, Cepes.

Vetiver Racinettes is a limited edition fragrance that will be available throughout Summer 2008. Advance orders are available through the website and will be shipped on a first-come first-serve basis.
The fragrance is available in 9ml parfum extrait(alcohol based)flacon ($110), Perfumed Pendant($125)with an option of refill, 10ml perfume-oil(jojoba based)in roll-on bottle($130) and 5ml perfume-oil roll-on bottle($65).

Ayala was gracious enough to offer 10 free samples for Perfume Shrine readers (normally these retail at 8$ each!): contact Ayala with codename "Perfume Shrine Vetiver Racinettes" to get your sample now!




Pic of Vetiver Racinettes, vetiver roots, nutmeg and cardamom pods by Ayala Moriel used with permission.

*Rhus Khus is produced in the north of India, distilled from wild-growing vetiver. Untypically blueish green in shade due to its being distilled in copper cauldrons, the traditional way. For more on vetiver varieties, read here.

Friday, May 16, 2008

Making Love in a Gardenia Garden

The burlesque phrase of the title, comical in its exaggeration and Fabio-jacketed-romance tendencies, sounds like the antithetical mood of Perfume Shrine's usual outlook on life.
But I am not making this up. It' a quote, funnily enough. In fact it comes from the musical Gigi starring arch-gamine French actress Leslie Caron, along with Maurice Chevalier and Louis Jourdan and based on Colette's book by the same name. It was however the inspiration for indie perfumer Ayala Moriel to create an unusual, sui generis gardenia soliflore that bypasses the drama to be pliable to your own specifications which prompted me to reference it today for your reading and smelling pleasure.

Too often gardenia fragrances remind me of an infamous literary heroine from Greek satirist Demitrios Psathas: Madame Sousou. The story is set in the 1950s, in a low-class suburb of Athens. The eponymous heroine is a small, petty bourgeois married to a hard-working fishmonger in love with her; she wants to emulate the aristocracy, peppers her talk with French, torments her naive maid and makes the most terrific blunders both in her speech as well as in her general deportment, but with the utmost confidence and high-falluting airs! After inheriting a large sum of money she tries to change her life and leaves her husband, but devious people manage to gnaw her fortune and she has to go back to her forgiving and loving husband and what she deems the vulgarity of a low-class life.
So infamous is the character that in a strike of onomatopoeia genius someone coined the phrase "sousoudismos" in Greek to describe the way of trying to emulate something unattainable to ridiculous effect. And it has since stuck.
{It is no accident that a famous Melbourne restaurant/bistro (assuredly founded by some Greek immigrant) is using the name with fabulous results}.



Yes, gardenia fragrances often take themselves too seriously, too keenly, trying too hard. Gigi is nothing like that I am happy to report.

The strange green and slightly bittersweet vibe of entering the scope of a gardenia garden greets me with a trail of mandarin and what seems like the musty bitterness of vetiver up front. Kewda Attar which is more commonly known as "pandanus", that East Indian flower whose essence is marinated in sandalwood oil to render the attar, with its remarkable sour, yet soon segueing into floral notes contributes to the peculiar aroma of the top. If one does not know it's there one would be inclined to believe as I did that some citrusy peel oil mixed with hyacinth and vetiver emits that strange, hypnotic aroma that beckons you closer.
White florals unmistakeably raise their head from the mix smoothed down with a great powder puff of cornstarch, musk, and bittersweet resins.

The overall effect is not as photographically realistic as Lauder's Private Collection Tuberose Gardenia, nor as titillatingly musky and unrelated to gardenia as Cruel Gardénia by Guerlain, but somewhere in a happy medium. You put the personality in it, more than it wearing you on its sleeve as regalia of conquest, and perhaps that is a new direction which was lacking in this genre.

Arguably the only fault is the staying power: it is admittedly rather short. Perhaps it is accountable by the sheer character of the base, which was intended not to overshadow the delicate heart of flowers. But since it is a scent to be enjoyed in warmer days, one can always reapply.

Ayala used the following natural essences to render an interpretation of gardenia without the synthetics usually used.
Notes:
Top: Yellow Mandarin, Coriander essential oil and Cardamom CO2, Kewda Attar, Rosewood
Heart: Jasmine Sambac, Jonquille, Tuberose.
Base: Myrrh, Sandalwood, Ambrette CO2, Vetiver from Sri-Lanka and Vanilla CO2 and Absolute.

GiGi is available for a limited time only while the Indian sandalwood essential oil stock of Ayala lasts, in the 1/4oz parfum extrait flacons, or parfum oil roll-on bottles, and the 1ml sample vials so you can try before you buy.
Available at Ayala Moriel perfumes and at Etsy shop.


And for our readers: an assortment of samples giveaway for anyone who is lucky enough to win the draw (my drawers were again filling up and action must be taken!). Please leave a note in the comments if you want to enter.





Pic from the film "Gigi" comes from Ebay. Clip from Madame Sousou series on Greek TV uploaded by dimdindan

Friday, March 21, 2008

Launch of new products by Ayala Moriel

The first real day of Spring is bringing new aromas in the breeze... We received news of new launches that promise a touch of green:

Ayala Moriel Parfums is pleased to announce the release of Gaucho on March 21st a new perfume and tea based on the esteemed yerbamate of South America. Gaucho perfume was in the making for 6 years and has now finally reached its destination.

Gaucho perfume is named for the South American cowboys of the Pampas and an homage for a song by this name by Steely Dan. Coumarin is the soul of Gaucho from the bitter yerbamate to that sweetness of hay and rosemary and the alluring deertongue (liatrix). Bergamot and galbanum add sparkling greenery and Africa stone tincture adds a raw, animalistic-leathery undertones.

Top notes: Bergamot, Neroli, Galbanum, Absinthe

Heart notes: Seville Lavender, Broom, Rosemary Absolute, Guiacwood, Jasmine Auriculatum

Base notes: Matι, Africa Stone Tincture, Angelica, Deertongue

Fragrance Family: Ambery Herbaceous Fougere

But there's more! There is also a flavoured tea that is perfumed with a scent similar to that of Gaucho fragrance, a practice that was introduced by Ayala last winter with her Immortelle L'amour and the accompanying tea.
Gaucho Perfumed Tea by Dawna Ehman
Fresh herbaceous notes of lemongrass and rosemary highlight bitter green yerba mate and sencha tea leaf to capture the Fougere-like essence of 'sparkling greenery' that is Gaucho. Damiana leaf, spearmint and the true coumarin quality of red clover blossom soften the aromatic finish and taste profile of this beguiling tea.

Gaucho perfumed tea is the perfect balance of spring color and flavor- and in being so, gently and safely stimulates the very activities that support spring's expansive, rising qualities within us. When sweetened with a slight amount of raw sugar or green stevia, Gaucho tea balances the stimulating energetic actions of spring in a form that is unique in quality and pleasure.

Its ingredients, sourced throughout the world are 100% Certified Organic.

Perfume Shrine will return with reviews of Gaucho and the new gardenia soliflore by Ayala Moriel, Gigi. Stay tuned!

Check back later today for another, surprise post!

Pic provided by Ayala Moriel Parfums

Wednesday, March 19, 2008

Travel Memoirs: Istanbul part3

Desserts in Turkey take on many aromatic guises in their war-like mission to ruin one's waistline and walking through the marketplace one faces its own portable amunition.
One of the most famous, referenced even in The Chronicles of Narnia, is Turkish Delight: lokum or loukoum. Contrary to what one might be led to believe from homonymous perfumes circulating, such as Rahat Loukoum by Lutens and Loukhoum by Keiko Mecheri, the traditional jelly-like delicasy, lightly dusted so as not to stick, isn't made with almond nor cherry. Instead lokoum is made from starch and sugar and aromatized with rose water and lemon, giving it a refreshing flavour, justifying the Arab name rahat al-hulkum (=contentment of the throat). Varieties might include little cubes with other nuts such as pistachios or walnuts and some types even have a touch of cinnamon or mint aroma.

Another olfactory delight is Salep, a traditional winter drink sold by street vendors in big copper caldrons. Salep is produced by grinding the dried tubers of Orchis mascula, Orchis militaris and related species of orchids, which contain a starch-like polysaccharide, bassorin, with nutritional and heartening properties. It has a reputation of being an aphrodisiac (which might be accounted by the etymology of its plant source, relating it to the Greek word for testicle!). It is milky, flavoured with rosewater or mastic and dusted with cinnamon or nutmeg, to be optionally sprinkled with crushed walnuts on top. Salep enters along with mastic into the traditional Turkish ice-cream, Dondurma, which is much stickier and resistant to melting than regular ice-cream or gelato.

A perfume that has being inspired by this drink is Ayala Moriel's Sahleb. A wonderful comforting fragrance with a starchy pudding quality about it, it gives you the cosy feeling of sipping a dessert rich in buttery creaminess with the aromatic tinge of mastic that recalls the Mediterranean. There is no floral clearly discernible, yet if one leans one's head and inhales deeply, there comes the subtle nuance of the traditional rosy loukoums of the Bazaar, down to the dusty, powdery feel of coconutty copra enrobing them. Vanillic goodness in restrained doses compliments the fluffy and nutty flavour of this softest of gourmands. It makes me nostalgize of the true salep on the streets of Istanbul. Sadly the true thing is forbidden to be exported. But how lucky are we that there is a fix in the form of a fragrance!

After all this indulgence, one needs to come to terms with one's body. When in Rome do as the Romans do. In this Nova Roma, who could deny a Turkish bath? Cagaloglu Hamami is one of the most famous hammams in the city, constructed in 1741 to bring revenue to the library of Sultan Mahmut I, situated inside the Haghia Sophia mosque. It receives both men (from the main street entrace, on Hilal-I Ahmer) and women (from the side street entrance).
Stepping into the various cubicles and rooms with terlik (a kind of slippers) on the feet and a pestemal (clothing wrap), one can see a raised platform of stone (goebektas) in the center, with bathing alcoves all around, in coloured quartz tiles which remove static and help unwind, by sweating and sustaining an internal dialogue. A sight to behold is the pool in the middle of the camegah with its waterjet.
The light is softly filtered through glass from the ceiling in the hot room (Hararet), with small star-like windows on the domes. The air is fragrant with the essences of various unguents and the mind is dizzied into a reverie. The exfoliation with kese is blissful, using lavender, tea, chamomile and olive oil soap. One can bring their own products and Harvey Nichols at 185 Kanyon Alýþveriþ Merkezi provides a rich selection, among which the organic Jo Wood line (by the wife of Ronnie of the Rolling Stones). Amka Bath Oil contains Persian rose Otto, feminine Egyptian jasmine, along with neroli and bergamot for their uplifting effect. Mmmmm...
Next one can require a relaxing massage to recuperate and energise the muscles, which is followed with hair washing and a cold shower, before drinking dark tea, aromatic and dense, at the old marble café-bar. One could get really spoiled in this place!

And yet in the strange, lucid melancholy of such an abode, I cannot help but wonder how many women or men with tragic love tales, unfulfilled desires and bittersweet memories have passed from here through the years, sighing and opening their souls to one another as mussels do when steamed.

Like this most touching tale: A Touch of Spice(Politiki Kouzina). A young Greek boy (Fanis) grows up in Istanbul, whose grandfather, a culinary philosopher and mentor,teaches him that both food and life require a little salt to give them flavor; they both require... a Touch of Spice. Fanis and his parents leave Istnabul during the 1963 deportation of Greeks. He grows up to become an astronomer and an excellent cook using his cooking skills to spice up the lives of those around him. 35 years later he leaves Athens and travels back to his birthplace of Istanbul to reunite with his grandfather and his childhood love, the Turkish girl Saïme, now married with a daughter; he travels back only to realize that he forgot to put a little bit of spice in his own life...



The song (Baharat, tarçın ve buse) translates as:

"That night you left me
you went with a pinch of spice
a shadow inside the marketplace
I laid salt on the streets of Beyoglu
to find you in the hideouts

A kiss of cinnamon and spice,
recipe hidden in the attic
Moonlight and the Bosphorus lonely
That lighthouse is our childhood love"


On that bittersweet note, we will leave the enchanting Istanbul behind...
But Travel Memoirs will take you to another fascinating destination soon.




Loukoums through Fotosearch. Painting In the Trepidarium by Sir Lawrence Alma Tadema (c.1903), originally uploaded on Mary's blog. Clip from the film Politiki Kouzina/A touch of Spice from Youtube, uploaded by JasonSeaman1

Friday, February 1, 2008

Love is in the Air

February has landed and with it all the corny yet weirdly enticing thoughts of love potions and amorous gifts. So in the interests of brightening up your days and helping you dream a bit, Perfume Shrine will devote posts up till Valentine's Day to scents of love.

Many fragrances, especially feminine ones, include "love" or "amour" in their name. Whether they represent the romantic idea to your nose is another matter. For what is worth, here are some.



Kenzo Amour is one of the cuddliest offerings recently and the beautiful, design lacquer style bottles in white, fuschia or orange are enough to make you want to own one. The notes are: top of cherry blossom, rice and white tea; heart of frangipani and heliotrope, and base of thanaka wood, vanilla and musk. The whole smells slightly powdery and fluffingly vanillic with the merest hint of oriental sakura (cherry blossom).
It also ran a beautifully shot, romantic commercial in Bali, which you can watch here:


(uploaded by Julie73b)

This year they have a new variation, a limited edition with graphic designs on the bottle called "Indian Holi" (click to see).

The most wonderful boxed presentation with lovely fragrances inside is by L'artisan Parfumeur: Les épices de la passion trio of 15ml/05.oz bottles of eau de toilette.
Safran Troublant (saffron, vanilla, sandalwood and red rose), Piment Brulant (hot pepper, poppy, chocolate and clove), and Poivre Piquant (white pepper, creamy milk, liquorice and honey)



Available from Lucky Scent for 75$ and lovely to look at it is also a collection versatile enough to be worn in different occassions and various weather conditions (the Poivre is very nice in the heat)


Other companies also explored the love theme with varying results.



There is Amor Amor by Cacharel in its deep red bottle, bursting with fruity sweetness; if you are after that sort of thing, that is. It is pretty popular. Notes include: pink grapefruit, blood orange, sweet mandarin and black currant, apricot, red rose, jasmine melati flower, lily of the valley, vanilla. In 2006 they came out with their first flanker, Elixir Passion with a thorned rose depicted in white on the bottle and a rather more orientalised base. This year they have adorned the bottle with tiny silver diamanté in the shape of hearts:kitschy and cute.


Much obligingly they have also issued a men's version, Amor Homme (which isn't half bad! In fact I prefer it myself): a traditional introductory fougere.


Estée Lauder launched a variation on Beautiful last year, called Beautiful Love which plays into the lushness of tuberose with good results, as you can read here.



Guerlain have gone the Barbie way with their Colors of Love fragrance, "a powdery floral, the juice opens on notes of grapefruit, kiwi, passion fruit and violet, leading to a heart of rose, mimosa, cassia flower and iris. The base is a blend of musk and ambrette seed". Barring the promising ambrette seed there, I have failed to see the appeal of this one which is an uncharacteristic to Guerlain as is George Lezenby to the James Bond canon. If you want to get a Guerlain to celebrate Valentine's Day, get your man some <L'instant pour Homme: purring sex....



Or if the recipent is a lucky female, the iconic Shalimar , "the scent of temptation" inspired by the most romantic tale of them all, has a glorious Black Mystery version out: a limited edition in a collector's bottle in deepest black.




Last but not least, Ayala Moriel, the natural perfumer from Vancourer, has a great idea for a shared loving potion: Immortelle L'Amour perfume and scented tea that you can both sip to bring on the amorous mood...
Immortelle L'Amour is a lovely fragrance that merits its own review soon, but suffice to say that it plays on maple-like nuances of immortelle absolute, paired with delectable rooibos touches and vanilla capturing the aroma of Tire d’Erable.

There is also a special offer for the upcoming days taken from her site:
Immortelle l'Amour Parfum + Tea Gift Set

Now on special discount - when you buy both, receive a $20 discount Original price $140 - now priced at only $120! - Essentially, you are getting the previous price for the parfum ($100) and tea ($20).



There are of course more traditionally "valentine's day" offerings, like Roses & Chcolate, although I haven't tried that one and can't vouch for how it smells. What is more interesting though is that she also offers jewelry with solid perfume captured inside, such as poison rings or pendants that make for a wonderful adornment, to be dabbed on when the crucial moment arises...




In the meantime and if you have a couple of minutes to click away, you can do a psychology test about your level of love on this site here.


Pics from ebay, parfumdepub, flickr, scandelines.de, luckyscent and ayalamoriel.com

Wednesday, October 24, 2007

Labdanum: an important material (in chypre fragrances & not only)

It is well known to our readers by now that chypre perfumes are dependent on a strict formula that juxtaposes bergamot and oakmoss, interlaying labdanum and other earthy elements such as vetiver or patchouli.
Perfume Shrine has already focused on oakmoss extensively (click for relevant article), so the other important material that needed tackling was labdanum. And so here we are today, trying to examine some of its facets.

First of all, what is it? It comes as a sticky dark brown resin exudate from two sources: from the shrubs Cistus ladaniferus (western Mediterranean) and Cistus creticus (eastern Mediterranean), both species of rockrose. Rockrose forms the Cistaceae (or rock-rose family), a rather small family of plants reknowned for their beautiful shrubs, covered by flowers at the time of blossom. It consists of about 170-200 species in eight genera and those are distributed primarily in the temperate areas of Europe and the Mediterranean basin, although they can be found in North and South America too in some instances. The flowers themselves have a faint odour and are not used in perfumery.

Labdanum is a natural oleoresin but it differs slightly from other oleoresins in that it contains more waxes and less volatile oil than most of the other natural oleoresins.

There is an ancient background to labdanum, as its etymology reveals: lôt in Hebrew (coming from a semetic root) which means resinous herb, ladunu in assyrian, lâdhan in Arabic, ledanon in Greek and ladanum/labdanum in Latin. Egyptians used it in their Kyphi mixtures whereas the Hebrews burned it in their temples as incense, so it had a ceremonial character.
It is even referenced in The Bible (as Balm of Gilead): The Ishmaelite caravan coming from Gilead to which Joseph was sold, was transporting labdanum (Genesis 37, 25). Subsequently, Jacob ordered his sons to offer labdanum, along with other local products, to their brother, now an Egyptian dignitary:

"And their father Israel said unto them, If it must be so now, do this; take of the best fruits in the land in your vessels, and carry down the man a present, a little balm, and a little honey, spices, and myrrh, nuts and almonds."
(Genesis 43, 11) {found through Bible fragrances}.

It is believed that the above refers to the resin from the Pink Rockrose as "myrrh", although the two are not interchangeable. Myrrh per se is mentioned in the Bible (Psalm 45:8; Song of Solomon 4:14) and is believed to have been a mixture of natural myrrh (extracted from a tree in Africa and Arabia, like franckincense used to be got as well) and the oleoresin labdanum.

The Japanese use labdanum today in their Neriko mixtures, used during tea ceremony. The tradition is alive!

The use of ladbanum in medicine is well documented. Its high content in polyphenols makes it an excellent food supplement protecting the immune system.
In ancient times it was used for its properties of protection against bacteria and fungi.
It is suggested that the Pharaohs used fake beards made of goat hair (from animals that had grazed upon the resiny bushes) for that reason, but also to surround themselves with an aura of distinction.
Greek physician Hippocrates prescribed "myrrh" (the mixture of natural myrrh and labdanum, as above) for sores and the Romans used it to treat worm infestations, the common cold, coughs, and some infections. Up to 3000 tons of frankincense and myrrh were transported each year during the height of Nabataean trade!
According to Cocker, J. D.; Halsall, T. G.; Bowers, A. (1956). "The chemistry of gum labdanum. I. Some acidic constituents" (Journal of the Chemical Society: 4259-62) and II. The structure of labdanolic acid" (Journal of the Chemical Society: 4262-71):

Labdane is a natural bicyclic diterpene that forms the structural core for a wide variety of natural products collectively known as labdanes or labdane diterpenes. The labdanes were so named because the first members of the class were originally obtained from labdanum, a resin derived from rockrose plants."

while

A variety of biological activities have been determined for labdane diterpenes including antibacterial, antifungal, antiprotozoal, and anti-inflammatory activities.
(Studies in Natural Product Chemistry : Bioactive Natural Products, Part F, Atta-Ur-Rahman)

Theophrastus and Pliny mention labdanum as does Herodotus in his Historia, in the book "Thalia" (one of a total of 9,named after the Muses):
"Ledanum, which the Arabs* call ladanum, is procured in a yet stranger fashion. Found in a most inodorous place, it is the sweetest-scented of all substances. It is gathered from the beards of he-goats, where it is found sticking like gum, having come from the bushes on which they browse. It is used in many sorts of unguents, and is what the Arabs burn chiefly as incense.
Concerning the spices of Arabia let no more be said. The whole country is scented with them, and exhales an odour marvellously sweet."

{*please note that the Arabs referenced by Herodotus are ancient tribes inhabiting the region called Arabia and not today's islamic populace}.

But then why the confusion with opiates? The answer goes back to the Middle Ages and Paracelsus. A famous medical preparation of his own -which included gold, crushed pearls and other ingrendients (Opera, 1658, i. 492/2), but with opium as its chief component. Therefore the term is now used for the alcoholic tincture of opium (q.v.). The name was either invented by Paracelsus from Latin laudare (=to praise), or was a corrupted form of "ladanum" (from Persian ladan), a resinous juice or gum obtained from various kinds of the Cistus shrub, formerly used medicinally in external applications and as a stomach tonic." (Source 1911encyclopedia.org)


Labdanum's odour profile is highly complex. It is balsamlike, with woody, earthy, smoky, and even marshy undertones. Some even desrcibe it as ambergris-like, or leathery and honeylike with hints of plum or oakmoss after a rain. Usually it is referred to as ambery, but it is mostly used to render leather or ambergris notes, the latter especially after its ban on using the real animal-derived material, as there were concerns about the ethical production of it from sperm whales from which it originates (Ambergris is therefore very rare and costly if ethically harvested and is mostly synthesized in the lab. Please read this amber article for more info).

Its complexity is one of the reasons it has fascinated people since antiquity and it has been reported to affect the subconsious in profound ways. Its aromatheurapeutic value is that it is grounding, warming and sensual.

The method of extracting it is unusual and highly entertaing at that. Herodotus and Pliny report that labdanum was collected by combing the beards of goats, which were impregnated with the substance. The goats graze from the branches and the sticky resin gets stuck on their beards. Upon their return, their owners comb the resin our of their beards and extract the resin.
Also a rakelike instrument with long strips of leather attached to it, which they drag across the bushes to collect the resin, is used, called ladanesterion.
To this day labdanum is still gathered in Crete by driving goats into the thick forests overgrown with labdanum bushes. It is difficult work as it is best done in hot weather, under bright sunlight in the summer months. Sises is a Cretan village near Rethymnon, where such work is done to this day (coincidentally also the area from which El Greco/Dominikos Theotokopoulos comes).
You can read amazing detail on this matter on this site by Dimitris Niktaris: Labdanum Gr.

Today modern production is mainly concetrated in Spain and is done through easier means. However there is something to be said about the small, manual labour of cretan production that is of top quality.
The modern method involves boiling the leaves and twigs of this plant in water and the gum being skimmed off the surface and mixed with other resinous matter, which sinks to the bottom of the boiling water, as the resinoid is unsoluble in water. The extraction of the crude or cleaned labdanum gets done with a hydrocarbon solvent, whereas petroleum ether is being used increasingly because it yields a light amber resinoid which contains the most wanted odour principles in high concentration: cinnamon base - (isoeugenol) and labdanum resinoid. An absolute is obtained by solvent extraction whereas an essential oil is produced by steam distillation.

In perfumery it is used in many alloys, chypres notwithstanding and mixes well with hundreds of ingredients, interestingly one of which is lavender, another mediterranean herb.
Labdanum gum may contain up to 20% water, but this should be squeezed off or cautiously dried off. When in its fresh state, it is plastic but not pourable. It hardens on ageing, even to the point of becoming brittle. However if it is so at room temperature, it should be rejected as a starting material for the processing of labdanum derivatives.
Its shelf life is about 36 months and can be used in 10.0000 % in the fragrance concentrate.

One of the fragrances that focus on labdanum is Le Labo's Labdanum 18. Tagged as an enigma, to be used by both sexes, it focuses on the mysterious ambience that labdanum creates, fusing animalic and warm notes that meld on the skin.
Other fragrances that are rich with the note (but no guarantees on it always being naturally derived) are:
Donna Karan Essence Collection Labdanum ,Monia di Orio Lux, Dia for men by Amouage, L'eau Trois by Diptyque, Rien by Etat Libre d'Orange, Andy Tauer L'air du desert marocain ~Click for review~ (and reportedly it will feature in his Incense Duo as well), Patou pour Homme, Tabac Sport by Mäurer & Wirtz, Boucheron Pour Homme, Capucci Pour Homme, ST Dypont Signature pour homme, Eau Sauvage Extrême by Christian Dior, Whole Notes a floriental from Canadian perfumer Lyn Ayre of Coeur d’Esprit Natural Perfume, Prada, Prada Tendre and Prada Amber pour Homme, Mathew Williamson Incense, Ho Hang by Balenciaga, Jacques Bogart One man show, Ayala Moriel natural perfumes Ayalitta, Autumn and Democracy and Anya's Garden natural perfume Pan ~click for review~ that features real billy goat hair tincture.




Pics from bojensen.net, ladanisterion pic originally uploaded by labdanum.gr

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