Jacoglu Oud Prestige: fragrance review

Finding a composition that manages to bypass the ennui of too many generic "ouds" on the market is a relief (for a small sample of just how many oud fragrances have launched in the last few years -1 in every 8 they say!- please consult the link). This I found in Jacoglu's Oud Prestige, a new entry, art directed in 2013 by the young and charismatic Jacques Jacoglu, by Parfums Jacoglu, based in Paris on the Champs Elysées.

The story of the inspiration behind Oud Prestige reads like something different from the usual flowery prose which garlands press releases with the asphyxiating tentacles of pretense. Rather Jacoglu was a valet in his early days in the Champs Elysées spot, where mysteriously scented Middle Eastern women went by, trailing behind them a tale of "A Thousand and One Nights" which beguiled him. Honest, eh? Jacques Jacoglu himself, judging by the last name, must derive lineage from the Eastern Mediterranean, which places his olfactory perception and acuity on a high level. Oud Prestige was something waiting to happen and indeed it is Parfums Jacoglu's first fragrance, so I'm looking forward to the next.

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The jarring introduction fuses citric elements (grapefruit to be exact) with blackcurrant, followed by a sustained woody heart of oud. The familiarity with the oud bases thankfully didn't detract me from the fact that the treatment here is mysteriously woven into a seductive trail rather than a sledgehammer of bitterness hitting you on the head like a ton of Band Aids for an hypothetically polytraumatized kid where that sort of thing would do any difference. Don't get me wrong: Oud Prestige is not an apologetic "I'm wearing nothing scented" kind of fragrance for when you are having that job interview or hanging out with the girlfriend "with allergies."

The oud woodiness is noticeable and long-lasting. If you're pooh-poohing heavy hitters and only opt for fruity florals or sweetish stuff, you should probably stay away, but women with a penchant for woody and oriental scents as well as men with an adventurous streak who won't be sidetracked by the marketing towards women will recognize that Oud Prestige is worth testing out by both oud lovers and those who have been having problems with oud scentss; a revelation of benzoin-laced goodness awaits.

The salty skin effect of ambergris chord in the base and the musky aura on the whole contribute to mollify and smoothe out any rough edges, creating a sostenuto which trails along, making people want to lean closer to catch a whiff and think about what they're smelling: is it you, is it something on your clothes, your exotic aura which bewitches?

Patricia de Nicolai Rose Oud: fragrance review

Couple two of the most objectionable (to me) materials, the tired by now oud perfumery base and the often stuffy, stifled rose note, and you can bet you have me checking my watch every 2 seconds like I last did when dragged to watch Star Wars episode 2 (I finally zonked out). Yet there are certain roses and certain ouds that manage to hold my interest (and there are many fragrances combing the two, so it's a demanding exercise!). Without being ecstatic, I can vouchsafe that Rose Oud  by Patricia de Nicolai is among the better ouds and simultaneously among the better roses in the market today and if you like any of those materials or the woody floral genre in general you should check it out for yourself: it's perfectly pretty with a side of fog for interest.

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Rose Oud does not differ in approach from the other  winter 2013-2014 "oud" release by the niche French brand, Amber Oud, in taking into stride the oudh trend and mastering it in a way that it becomes putty in dear Patricia's tender paws. The rose is woodied-up, boxed, polished, with the familiar backdrop of two standbys: patchouli and sandalwood (an Indian dream), like a beautiful blossom in a waxy sealed wooden cigar box in a land where tigers lurk and monkeys leap from beneath Bangalore ancient temples.

Delicate fruity aspects emerge out of this rose, with the underpinning of nagarmotha providing a smoky, oily facet the way oil paintings put a thick consistency even to baby pink. Nagarmotha/Cypriol is an interesting material in itself, at once earthy, grassy and smoky, with its own deep aspect that can put dusk on the daintiest girly girl stuff. Rose capitulates; what else can she do? And it's all for the better. There is no retro or potpourri vibe anywhere.

Perfectly able to be shared between the sexes, Rose Oud is another faceted briolette in the jewelry box of de Nicolai's vault, a notch less interesting than Amber Oud (which surprises with its herbal lavender character). Without breaking waves Rose Oud is perfectly nice and attractive and one can't knock that.

Notes for Patricia de Nicolai's Rose Oud:
Top: raspberry, artemisia, osmanthus
Heart: rose, lily of the valley
Base: patchouli, sandalwood, vanilla, musk, castoreum, amber, oud.

Perfumery material: Oud/Aloeswood/Agarwood & Synthetic Substitutes

Oudh seems to be THE major trend in perfumery and as recently as this season we have two launches featuring it, the excellent Epic by Amouage and the shortly launching Al Oudh by L'Artisan Parfumeur. However, the market is becoming so increasingly busted by oud-this and oud-that that a closer examination of truths, rather than claims, is needed. Only if you have been living under a rock, have you not read a hundred times already that oud/aoudh/aloeswood is the aroma-rich prized resin produced by the pathological secretion of Aquillaria trees when attacked by a fungus.
Nevertheless, much as the ad copy circulating and the articles in glossies insist, there is a mythology built about oudh in western fragrances which doesn't exactly justify the tsunami of oud-based fragrances launched in the past few years. Several fragrances which feature notes of oud in fact use a synthetic substitute in lieu of the extra-expensive, ultra-rare ingredient: It was a mere consequence of the eternal law of offer and demand. That's how a designer scent with oud "notes" (YSL M7) even became possible. So many fragrances on all price levels as we will see below simply cannot be based on real oud.

Synthetic Oud in the Majority of Perfumes you say?
Even if the whole Southeastern jungle is eradicated in its pursuit, as apart from endagered, the mere process is so time consuming (often necessitating HUNDREDS of years for the noble rot to manifest itself sufficiently in the wood that produces the essence) that it's a logical impossibility. By Kilian freely admits using the synthetic, to their credit.
Firmenich, the aromachemicals giant, has a nicely rounded synthetic base, the Oud Synthetic 10760 E. Seriously hip niche brand Le Labo uses it in their Oud27. Interestingly the material bears some sentising dangers which might bring it into axing under a future IFRA Amendement perfumery restrictions policy.
Givaudan also have Agarwood Orpur/"Black Agarwood base" which is another product used to substitute the golden nectar in fragrance releases, reflecting the particular scent of burning Agarwood chips and amalgamating ambery, olibanum and balsamic nuances.

Somehow the above facts makes the price asked seen under a completely different light!Le Labo are not the only ones to employ these synthetics: Several fragrances have the discernible fingerprint of those aromachemicals all over them (Tom Ford Oud Wood uses Agarwood Orpur by Givaudan for instance, same goes for Bond No.9's offerings)

If the pace of using oud synths escalates everyone will be wearing "ouds", the way at some point they wore acquatics or gourmands a total defeat of the purpose of "coinnoisseurship" which is so brandished in the oud-selling game. Not to mention that by that time, with the help of Bath & Body Works, there will be an oudh for every budget (Ironically enough yes, there is one by B&BW as we speak!), which proves the statement above. But let's explore this fascinating material and the synthetics that often imitates it in this guide on building blocks of perfumery.

The cmplex natural material
Agarwood or Oud or Oudh or Aoud (the name taken from the province of Oudh) is the resinous heartwood from Aquilaria trees (predominantly from Aquilaria malaccensis), evergreens native to southeast Asia. As they become infected with mold (Phaeoacremonium parasitica, a dematiaceous fungus) they compensate by producing an aromatic resin over the course of several decades. The damage is so extensive that agarwood sinks in water. The growing of the infection results in a rich, dark resin within the heartwood. That resin is known as gaharu, jinko, aloeswood, agarwood, or oud/oude/oudh, valued in many cultures since antiquity for its distinctive aroma ~terribly complex with nutty, musty-earthy undertones redolent of undergrowth. Agar use dates back to prehistory: mentioned in the Bible, ancient Persian and Sanskrit religious texts and part of the first historical biographies in Sanskrit. Oud is also inextricably linked to Assam’ s cultural heritage, since the Indian monarchs employed the used bark of the Sasi Agar tree as writing-material for chronicling their royal circulars.
Oud nevertheless is prohibitevely expensive, fit for royalty only, even for niche and ultra-expensive brands and quite rare. One of the reasons for the rarity and high cost (above $62,000 cash for one kilo) of agarwood is the depletion of the wild resource: Since 1995 Aquilaria malaccensis has been listed in Appendix II by the Convention on International Trade in Endangered Species of Wild Fauna and Flora, while in 2004 all Aquilaria species were listed in Appendix II, even though some countries have reservations for the latter listing. Middle Eastern or French perfumers seeking oud at source must establish ginormous bank funds in the pertinent countries, because governments are aware of the trade capitalizing on it. Additonal obstacles arise from the sheer reality of harvesting: Dead infected wood cannot be distilled and heavily infected live wood is not worth it as the wood itself is so more pricey. Thus the only wood distilled is live. Distillable wood is only good for a few months on the other hand, as the essential oil cells dry out, making oud a stratospherically expensive business.

Besides there are grades within the product: The highest quality comes from the tree's natural immune response (known as agarwood #1) while an inferior resin is rendered by deliberatily wounding aquilaria trees (agarwood #2, within which there aslo several grades of quality). Adulteration is not unheard of either, according to Tryvge Harris. The average oud available in the US will have changed hands at least 10 times (!), while rumours abound about Chinese factories who churn out beautiful but fake product ~made of the lowest possible grade agarwood soaked for a month in synthetic (European manufactured) oud. It's also worthy of note that Arabs are not that concerned with purity as might have been supposed, instead focusing on the pleasure principle the aroma brings.
Jenny, an amateur perfumer writing Perfume Making describes the sensation of smelling oud well:

"The scent of Oudh sometimes called Agarwood or Eaglewood is so incredible wonderful. It has all kinds of shades, it's smokey, deep woody, a bit sweet in an intriguing way. It even has some green notes and some kind of mouldy notes. It's hard to describe the scent. It reminds me of a blend of vetiver, birch tar, sandalwood, guiacwood, vetiveryl acetate, patchouli and some spicy notes like the note of clove".

One of her readers gives a price ballpart as well: The pure Oudh Oil Grade A costs about USD300.00/12mls (1 Tola) and the Resins for Grade AAA is about USD 7,000.

The difference in smell in the finished product is also relative to how oud is treated as a "note" from a perfumery standpoint (regardless of whether it derives from a natural or a synthetic source): From the Band-Aid note of Montale's Aouds (due in several cases to the phenolic guaiacwood used in tandem) to the smoother versions like in M.Micallef Aoud Homme when the lactic notes can pop up under the shriller introduction. Le Labo went for a camphoraceous feel with pungent rather than burning tonalities, while Tom Ford extended the effect with lots of cedar.

Word of Mouth and Word of Mouse
The literature on oud is picking up fast with all the semi-underground fora, specialty blogs and even mainstream press mentioning the prized ingredient:

"Oud (pronounced ood) smells expensive and it is. What it perhaps has going for it most is its obscurity and ineffability. There really is nothing quite like it. Hence its appeal. While the cultivation of agarwood can be traced back to ancient Asian civilizations, only recently has oud become the note du jour in high-end Western fragrances from Yves Saint Laurent's M7 to Tom Ford's Oud Wood."

Thus says Amy Verner on the Globe and Mail, only to semi-contradict herself later stating:

"Just don't expect to see oud featured in mainstream fragrances any time soon. Since it's not only rare but pricey, most experts think that it will remain on its rarefied perch." [ed.note: We already stated that Tom Ford's posh Oud Wood uses a synthetic anyway]

The truth is somewhat different than what you often read in the press, as we have proven.


Fragrances with Oud Notes
Fragrances stating oud notes start as low-end as Culture by Tabac: Arena di Roma by Mäurer & Wirtz (2002) and as mainstream as Versace pour Homme (2008) or Farenheit Absolute by Dior (2009). Ava Luxe, an ultra-niche brand with remarkably low prices states oud as a note in her unisex Chaos. Of course there are several niche players involved as well: From "classic oudet-cadet" Montale (Aoud Leather, Black Aoud, Red Aoud, White Aoud, Bois d'Aoud, Louban, Aoud Rose Petals ~the latter incidentally is sublime~ etc.) and the Arabian real mcCoy El Haramain's line-up to By Kilian Arabian Nights Pure Oud (and Cruel Intentions) and Le Labo Oud27. And from the newest Midnight Oud by Juliette has a Gun all the way through Ormonde Jayne Ormonde Man (2004), M. Micallef Aoud Homme, all-naturals Ayala Moriel (Charisma, Megumi, Razala), Dawn Spencer Hurwitz (Prana) and Neil Morris (Taj, Fetish, Flowers for Men Gardenia, Burnt Amber). If you want to smell real, medicinal expensive natural oudh beyond any doubt to get a feel of the material go no further than Anya's Garden Temple: the fragrance is almost entirely comprised of oud's dense complex notes. Mona di Orio's Oud also uses an amount of the real thing, accounting for the very pungent yet layered smell.

And remember that as with anything when there is great demand, the offer tends to cut corners. Think about it next time you're asked stratospheric prices and go by the only rule-of-thumb that should apply in choosing fragrance: how much pleasure it gives you!
Additional reading on the Eastern use of aloeswood in incense as well on this link.
Painting of As Afuddaula, the nawab of Oudh via Exotic India Art. Pic of agarwood rot by Robert Blanchette, University of Minnesota, Advertisement of M7 via easycorner.com.

Amouage Epic for Women & Epic for Men: exclusive fragrance preview & review

It's no secret that Amouage, the Omani fim with a cult following, has impressed us with their dense, proudly classical compositions which hark back to an era of intense glamour and calculated style which by now seemed long-forgotten if not for them. As if one entered the Atlantis in Dubai and found out all the water faucets were of solid gold but made to look matte from a distance. After all, we have already lovingly reviewed the utterly gorgeous Jubilation 25 and the appealingly unusual baroque Ubar on these links, so there's no denying it.



The concept of the new Epic duo (in contrast to Ubar it is presented in both declinations, for men and women), explained when we scooped the news, is a fusion coming directly out of the Silk Route, the fabled course from China to the West through the hard desert soils of Arabia. The two new fragrances incorporate traditional Middle-Eastern notes of oud and frankincense, as well as tea and Chinese flowers representative of the Far East, like heroes crossing the steppes in their own personal quest for inward glory. Of the two I was much more swayed into contemplating a big bottle purchase by the magnificence of the feminine and let me explain why.

Amouage Epic for Men recalls an old-fashioned leathery (due to castoreum) fougère, a little reminiscent of Bel Ami or even Jules, with spicy accents and a light oud note throughout which is pleasing to me as the dense mustiness of oud usually leaves me with sensory overload unable to smell anything else. The spices, of the cool type, such as prominent cardamom, mace and nutmeg, along with the tea note, could have escaped from Cartier's Déclaration. But careful: in order to envision those notes in Epic one should picture the former's perfumer, Jean Claude Ellena, having gained a few pounds, accordingly acquiring a taste for heavier molecules and jotting down notes at a smoky oriental den where assistants bring in mysterious batches of eastern ingredients instead of the luminous and diaphanous atmosphere of Cambrais. The musky drydown phase of Epic for Men is sprinkled with incense, but the interplay of animalic with more austere elements stop it short of it being an erotic sense in the Kama Sutra sense of the word, although it possesses sensuality of its own. My man pronounced it "trying a bit too hard perhaps" despite its ~on the whole~ rather light and somber (rather than flamboyant) nature; which I deduce is his equating such scents with overt manifestations of masculinity when there is no need to. Although it is an easy entry into real oud and should have people approach it without fear, I think I prefer the more distinctive Jubilation XXV myself.

Amouage Epic for Women stands a magnificent specimen of artistic triumph for the house, its distinctive marriage of oud and rose perhaps the loveliest espousal of those precious ingredients on the market today.
The sophisticated, otherwordly character of this scent is immediately apparent, with the dark, velvety petals (underscored by complimentary geranium) unfurling into infinity under the gaze of medicinal and shadowy oud/oudh; the latter lending a strangely cool & warm aspect to the composition along with a nutty aftertaste. Greenish and fresher tonalities peek beneath the gauzy gowns like a gust of wind that surprises. This interplay of temperature has been a favoured game since at least the gothic Tubéreuse Criminelle, but it has come out to the fore again with another Lutensian composition we reviewed recently, the just launched Fille en Aiguilles. In Epic for Women the rounder ambery and floral elements underscored by a discreet sweetness conspire to produce an achingly beautiful synergy of brainy and sensuous elements fit for a princess. But its Parthian shot is there are no seductive stakes in the cards and this is a young, pensive woman (or man, who could wear this equally well) with an introspective, contemplative look who can fall hard for legends; "a faithfull heart who makes wishes come true".



Notes for Amouage Epic for Women: Cumin, pink bay, Damascena rose, cinnamon, geranium, jasmine, tea, amber, musk, incense, sandalwood, patchouli, vanilla, guiacwood, orris, aloeswood/oud.
Notes for Amouage Epic for Men:Pink pepper, cumin, cardamom, saffron, mace, nutmeg, myrtle, geranium, myrrh, aloeswood/oud, sandalwood, leather, incense, cedarwood, musk, castoreum.

The two flacons for Amouage Epic reflect the well-known design of the brand now interpreted in a luminous imperial green, the colour which is thought to protect from evil in the East, decorated with a Swarovski crystal. The Eau de Parfum is presented in 50ml/1.7oz and 100ml/3.4oz bottles. Soon at select boutiques and now online at the official Amouage site. If nothing else, click to watch the oneiric video of a woman dressed in flowing black gowns (with Japonesque makeup) accompanied by the grand 2nd movement of Beethoven's 7th Symphony.
The talented creative director of Amouage, mr.Christopher Chong informed us that he will be at the Pitti exhibition in Italy in September to answer the queries of perfume enthusiasts and present the new fragrances.

Related reading on Perfume Shrine: Amouage scents and news
Pic of Peter O'Toole and Omar Sharrif in Lawrence of Arabia via thecia.com.au