Thursday, January 7, 2010

Hair Fragrances: the New Frontier

Starting with the mention of the unusual notes of white chocolate and orris root in Catwalk Your Highness Elevating Shampoo and Nourishing Conditioner by TIGI and the blue hyacinth of Philosophy's Field of Flowers shampoo, a New York Times article by Hilary Howard notes that hair might be the new frontier when it comes to fragrance.

Aficionados who read this blog might recall that we had proposed that a way to bypass the latest perfumery restrictions would be for companies to really exploit that segment of the market. One might not be able to wear oakmoss-rich scents on the skin, since oakmoss above a certain level can be a skin sensitiser, but our dead cells growing out of our heads (yup, we're talking hair here) are imprevious to those risks!
Indeed several companies, Chanel (Allure, Coco Mademoiselle), Thierry Mugler (Angel) and Narciso Rodriguez (Narciso For Her) and even Aquolina (Pink Sugar), among them have products called "hair mists" in their range, long before such concerns became prevalent among our community core. These are products which act as a veil of fragrance meant to be used on our hair itself, often labelled "parfum pour les cheveux" or simply "hair mist" or "hair scent". The compositions usually hold scent well, they are almost identical to the scent of the regular Eau de Toilette or Eau de Parfum whose range they compliment and they contain no abrasive alcohol so as to leave hair supple. And best of all, they can be used on body and clothes, just as easily as a regular fragrance. And who can forget the Guerlain "stillboide" products? They were light oily-lotion type products meant to be used for hair, to impart sheen and a delicate scent. Luckily for us, they can be used on skin as well.

Still, hair products bear their own stigma, it seems: Yves Durif,of the Yves Durif Salon (in The Carlyle), expresses doubt in the above article about saturated-with-scent hair products, while any “nice perfume, which can be sprayed into the hair, should not have to compete with hair products. You can make perfume for each individual, but hair products need to please everyone,” he said. “They can’t be individualized.”

pic via evecare

Adventures in the Global Kitchen: Aromatics Along the Silk Road

The American Museum of Natural History will be hosting Adventures in the Global Kitchen: Aromatics Along the Silk Road, featuring renowed natural perfumer Mandy Aftel, which we have hosted on our pages in the past.
Frankincense, myrrh, patchouli, and jasmine were among the valuable commodities traded along the ancient Silk Road , and they are still prized today. Renowned perfumer Mandy Aftel, the nose behind Aftelier perfumes, will awaken the senses as she leads visitors on an aromatic journey.
Attendees will learn about the fascinating world of fragrances and have the chance to sample authentic and pure essences during a discussion about aromatics’ history. This program is part of a series of tastings and lectures for adults and educational programming for children that are being offered in conjunction with the exhibition Traveling the Silk Road : Ancient Pathway to the Modern World, on view until August 15, 2010.

WHEN : Wednesday, January 20, 6:30 pm

WHERE: Linder Theater, first floor
Enter at 77th Street

HOW MUCH: $20

You can purchase tickets online on this link.

Wednesday, January 6, 2010

Kim Kardashian: the "Voluptuous" New Ad

After bootylicious star Beyonce with her Heat, another celebrity (albeit famous for less creative endeavours) debuts her eponymous celebrity fragrance (will there be no end?), named after her: Kim Kardashian and developed by Lighthouse Beauty. Between that and Carl's Jr salads commercials, the starlet famous for her Keeping up with the Kardashians participation hasn't been idle.

The advertisment has the booylicious Kim dressed in vintage pink lingerie (the push-up bra being a little too modern maybe) and a marabou coat, swinging from a circle-trapeze burlesque-style. I personally think her best feature (her warm softness) is traded for some "hardened" glam-shot in which her face appears a little too austere, perhaps in an effort to lend some retro high-cheekbones and dark-lips-on-white-canvas drama. The trapeze mirrors the smoky bottle ~with some necessary pink on the neck, let's not forget~ bearing her initials; one K mirrored-into the other like the two faces of Janus. On a sidenote, funny how all the Kardashian sisters have names starting with a K! It would be hard to position themselves if they all started producing their own fragrances, but anyway.
Kim Kardashian the fragrance could have been a bootichouli: After all, who better nowadays than realistically curvaceous women to bring back those unabashedly feminine compositions. But no, it will be a white floral instead (yawn?) with a sensual soft base, encompassing jasmine, tuberose and gardenia at the heart and tonka bean coupled with sandalwood for the base. Sounds rather nice, if a little "been there, done that", no? Prices will start from super-affordable $16 for a 0.33-oz. rollerball and up to $65 for a 3.4-oz. spray bottle. The Kim Kardashian fragrance debuts in February, exclusively at Sephora.

What do you think about the advertisement?

Pic courtesy of Stylewatch.

Gap Close: new fragrance

The American giant, Gap, is presenting their new fragrance, Close. Designed by Patrick Robinson of Gap, Givaudan perfumery and the Interparfums group, Close is a casual fragrance which aims to be "sexy, sensual and pretty". Close to your object of affection? Possibly.
Notes for Gap Close include almond blossom and salty hesperides for the top, freesia, jasmine, daphne and stephanotis for the heart, alongside sandalwood, musk and a touch of vanilla for the warmer, sensual base. I admit it doesn't sound half-bad, although of course a list of notes is usually nothing to depend on.

The packaging reprises the egg-shaped tactile feeling which helped make Agent Provocateur a success, but in white and with a brushed silvery cap, to evoke "a pure sensuality and modern simplicity".

Aiming at the casual customer who scent-shops alongside their clothes, Close is positioned at the lower end of the market: 24 euros for 100 ml, 17 euros for 50 ml and 6 euros for 10 ml at Sephora and the Gap boutiques network starting January 19th.

Tuesday, January 5, 2010

Diptyque (Red): All for a Good Cause!

Diptyque lends its image and its expertise to the association (RED) for its new creation. Light and creamy Vanilla Rooibos is born of an encounter between dual-faceted African rooibos tea. A fragrance with particular force and the enchanting scent of grilled amber. Herbaceous fragrance notes and tobacco, evoking that particular part of the world. Then, with voluptuousness, a powdered and fleshy note comes to finish the olfactory journey.
Diptyque contributes 4 euros for each candle sold to support and help (RED) in its fight against viral diseases in Africa.
(RED) is not charity.(RED) is not cause. (RED) is not theory. (RED) is the simple idea of transforming our acts of consumption in a joint force to help those in need.
(RED) reconciles the pleasure of buying an object of desire in a affirmative action. In only 2 years, people have opted to buy (RED) products have positively influenced the lives of 2.5 million Africans!

Available now wherever Diptyque is sold.

info via press release

Sunday, January 3, 2010

The Power of "Noir" in Perfumes

Nowhere is the power of "noir" (aka black) more intense than in the sublime and surreal cosmos of perfumes: From modern creations such as Bulgari's Jasmin Noir and Black or Tom Ford's Black Orchid and even Black Violet to Ormonde Jayne's Orris Noir and Yves Rocher's Iris Noir, all the way through to vintage gems such as the murky Narcisse Noir by Caron, or the kaleidoscopic Or Noir by Pascal Morabito, with a detour at niche "founder" Serge Lutens via his Datura Noir, everything is painted in black a la Rolling Stones. And who can forget the enigmatically legendary Nombre Noir by Shiseido and its white heat?

Even more vague and promising in intonation than the above (which mostly recall shady, unusual hybrids of flowers with few exceptions) are those which are sartorially-inspired (Lutens has Fourreau Noir but also Serge Noire, both evoking fabrics and items of clothing; Guerlain La Petite Robe Noire, while Avon has Little Black Dress, where black is synonymous to pared elegance regardless of the discombobulating scent: the mere mention of the name promises Hepburn-like pizazz!). The darkening of ingredients is also popular: The slightly scorched effect of Noir Epices by Michel Rounditska for the F.Malle line, the indie Ambre Noir by Sonoma Scent Studio... Black Sun by Salvador Dali sounds even more surreal than intended, the world of alchemy eclipsed into Schwarze Sonne/Sonnenrad neopaganism purpoting radical change: apparently not so, in perfume terms! Crystal Noir by Versace is reminiscent of jet-bead jewellery, the par excellence mourning jewellery in the Victorian Era, a direction that the designer house considers too far back to be referenced by the youthful audience to which they aspire. Sometimes "noir" can even stand alone, stolid, full of fortitude and mystery, like a promised (but rarely delivered) olfactory Healthcliff: Lacroix Noir for men, Avon's Noir for men...Othertimes, it paints a heroic symbol with the wide brush of machismo: Drakkar Noir, how can we forget you? Perhaps the more literal interpretation of Lalique's Encre Noire (black ink) is more elegant onomastically. And the trend gets carried in excess as in ~fittingly named~ Black XS by Paco Rabanne, The Wrong Man obviously for dark regressions out of the past.

The recent trend of naming perfumes "Black this" and "Noir that" (or as Tania Sanchez wittingly calls Black Thingamajig) has really gained momentum with hundreds of fragrances containing one or the other denominator in their very name. After testing the majority of them with apprehension as to their perceived fangliness, I have come to believe it's pure marketese to denote something that is the antithesis of "fresh", "light", "inoffensive", "cookie-cutter". Admittedly, people have always wanted to be the opposite of the last two adjectives, even if they don't have one iota of dangerousness, sensuousness or mystery in their bones. Call it the call of the wild, the desire to be what they cannot be in their ordinary lives, call it escapism: Which I realise all perfume really boils down to! It's simply irresistible, it's like watching an old film-noir and fantasizing about being the wicked femme fatale (Who is usually coincidentally dressed in black, have you seen any in pink polkadots and yellow ribbons in her hair?). "The femme fatale provokes a kind of temporary insanity in the protagonist, which partially absolves him from responsibility for his actions. It is as though she happens to him, like a natural force". [quote]
Ayala Moriel, an indie perfumer from Canada, has created a glorious (and mysterious-smelling) patchouli confection in her suitably named Film Noir. The crossfire of "good girl vs. bad girl" is a dichotomy prevalent in many cultures, none more pointedly so than the American one, with a plethora of "rules" to adhere to in order to belong to one and not the other, personal fragrance being the outward manifestation of an inward inclination. Nuit Noire by Mona di Orio assumes a very intimate aura (of yes, rather forbidden bodily zones) to talk about the dangers of a black night ~what its name means~ when you'd be more simpatico to some experimenting in Bitter Moon/Lunes de Fiel , Pascal-Bruckner-style. The decade of "clean" (the 90s) with its AIDS hysteria ~when perfumes seemed to serve as a virtual chastity-belt~ is over and thankfully most of the ozonics and aqueous scents are left in a lonely place.



Somehow I think the reference was cinematic to begin with, including the very first scents onomatized with this dark epithet. Marcel L'Herbier's Le Parfum de la Dame en Noir from 1931 based on Gaston Leroux's older novel of the same name conveniently tied the two in an inextricable knot. Narcisse Noir by Caron, apart from Sunset Boulevard and its dramatic sensuality, makes me think of vampy Theda Bara, arguably not the person you'd imagine baking you an apple-pie and preparing the kids for school in the morning; assuming she were actually awake in the morning! Which nicely brings me to the current pop mania for vampires and creatures of the night, via Stephanie Meyer's Twilight and its tremendous marketability: Are dark-named fragrances another manifestation of a youth's desire for safe "danger" and repressed sexuality, as explored via boyish vampire teens who have sharper teeth than other body parts? It's murder, my sweet, not sex!

Arguably black has always been laced with magical qualities too, the sense of inherent danger, the cabbalistic and alchemical symbols tied to its shaded enigma: enter the most representative olfactory case of them all, Magie Noire by Lancome. Apparently in an era where witches are fortunately not burned to the stick with gusto until they're well-done, perfumers show a hankering for well-done renditions instead of dark, earthy and twilight-shaded compositions that lurk within shaded forests, the dark corner and the nighmare alley.

But the obsession with darkness also has to do with fashion and visual cues: Black is not a colour, optically-speaking: It's the absence of colour! This gives it a sort of power that all other colours lack (a comparable case with white but different connotations). Mediterranean cultures who have embraced it because it makes such a strartling constrast with the bright sun knew a thing or two: Picture the lace-headscarf of the Spanish consorts over red blooms, the black cloth of Sicilian and Greek widows against the white-painted little houses. It's not an accident that nidjas are dressed in black, that we have the little black dress (the little red one is a whole different matter), that goths like black, that black has an aura of the occult and the forbidden, even the subversive or the fatal (black death, black metal, black sabbath, black widow...).

I have a personal theory to offer on that matter as well: black is the colour of anonimity! Put someone in black and they mingle right in. "Men in black", remember? The ones supposed to come out of nowehere and zap your memories of close encounters of the third kind out of your system. You can't do that in -say- jade or canary yellow! Therefore black in a genius transition from the visual to the olfactory & the mnemonic allows both the concept of a perfume to be easier to graft on one's self and for one's personality (assuming they have one to begin with) to shine through; allowing the better elements to slowly unveil themselves.

Whether I associate the word "noir" with specific perfumery notes? Not really! Several recent, modern "noir" and "black" fragrances ironically smell exactly "light, fresh, inoffensive, cookie-cutter", so....no. Other people however mention oud, patchouli, resin, smoke, tobacco, incense. It's a your mileage may vary, in any case, not one of "all cats are black in the night".

So what does "noir" signify for you in terms of smell?

And a Game: He or She who recognises all the titles of film-noirs hidden in the text will win a decant off my vintage collection! (hint: they're 10 in total and they're all Google-able)





pics of The Killers and The Narrow Margin via sbccfilmreviews.com, kitsune.noir.blogimages, dvdbeaver.com

Saturday, January 2, 2010

Happy New Year!




A sky filled with stars is our love, having no beginning and no end.
A sky always bright, a sky filled with stars,
which has a thousand summers
kept in our soul...

Clip from the 1965 Greek film Rendez-vous in the air!, Giannis Voyiatzis singing to Martha Karagianni. Translation of lyrics by the author.

Tuesday, December 29, 2009

Scented Best of the Best for 2009

The end of the year (and of the decade no less!) usually instills a sense of recapitulation in all of us and why should perfume bloggers be any different? So, in a joint project of numerous bloggers (linked at the bottom), please read what we thought was la crème de la crème of l'art de la parfumerie (the art of perfumery) but also more importantly l'art de vivre (the art of living)!
[Click the highlighted links below for full reviews and articles].

*Best Perfumery Trends in 2009:
The ambergris note treated like skin-chiffon (Prada L'Eau Ambrée)
Greenery via Impressionistic watercolours (A Scent by Issey Miyake, Lauder Jasmine White Moss, Ormonde Jayne Tiare, and Cristalle Eau Verte for Chanel ~although the latter not exactly to my taste)
Ambrette seeds as the new "dry" martini cologne touch (Eau de Gentiane Blanche for Hermès)
Scent performances & exhibitions: Christoph Laudamiel created the fist scent opera. A brave new world indeed!
And may I say "enough with the mythos of oud"? Read the truth about this 2009-defining material (oud/oudh/agarwood) on our article.

*Best in Niche:
A very good year! Lots of worthy contestants for all tastes:
Serge Lutens Fille en Aiguilles : For sunny pine lovers.
Ormonde Jayne Tiare: The perfect crisp green floral chypre!
Andy Tauer Une Rose Chyprée: A decadent rich rose with mossy accents.
Ineke Field Notes from Paris : The gourmand touch in tobacco and orange blossom.
Amouage Epic Woman: Probably the best oudh and rose combo on the market right now.
Hermessences Vanille Galante: If you even remotely consider vanilla, well, "vanilla" (ie. non adventurous, safe, juvenile), give this a try!
Anya's Garden Starflower: A gourmand with guts! Unusual combination, great lasting power for an all-naturals.

*Best Mainstream:
A category which wasn't really stellar this year. Still a few examples I tried fulfilled my criteria, alongside a couple mentioned on the New Perfumery Trends abovie (the Prada, the Miyake, the Lauder...). To try out:
Hermès Eau de Gentiane Blanche
Narciso Rodriguez Essence


*Best Vintage Finds this year & History Write-Ups I enjoyed writing:
Chanel the elusive No.46
Medieval and Rennaisance Perfume Use and Perfumery
Nina Ricci Coeur Joie
Lancôme Kypre
Guerlain Loin de Tout: Guerlain re-copyrighted the defunct name right after our review. Here's hoping!
Germaine Cellier: La Fuite des Heures alongside Elysee 63.84 (review following!) were the crowning of my exploration in this perfumer's opus.

*Best Packaging/Advertising:
Natori by Josie Natori: Simply gorgeous bottle!
Chanel No.5 commercial with Audrey Tautou: The images in No.5's history are blinking and we get an eyefull of romanticism through Jeunet's glance.
La Prairie Life Threads: If only the (middle of the road) scents reflected the sheer beauty of the bottles!

*Best in Home-Scenting:
The new Frederic Malle home-scent line with as much attention given to the composition as in fine fragrances (creators Dominique Ropion, Carlos Benaïm and Sophia Grosjman were enlisted) and innovative media (fleurs mecaniques and scent-emitting incense pads) are the way forward.

*Notable Perfumers for their Excellence in 2009:
~Isabelle Doyenne: Her A.Goutal work ~and the difficult reformulations ahead~, her Les Nez contributions, her wonderful mien; she's a force to be reckoned with! Interview here.
~Sandrine Videault: Her foray into Les Nez with the anthropological and also anthropophagous White Floral Scentoon from the Blue Lagoon (Manoumalia, of course) was launched on the cusp of 2009, but it's included because of its sheer brilliance. Interview here.
~Andy Tauer: Is there a more generous perfumer or one who is more in tune with internet marketing? Not just generous, a genius too!
~Mathilde Laurent's long-awaited resurfacing at Cartier: We thought she had vanished. The lady is back!
~Jean Claude Ellena: In my personal pantheon he is the master of delicate artistry and philosophical exploration. His original work at Hermes this year proves he will go down in history alongside the greats.

*Best Brand Revival:
Grossmith: Three scents that smell natural, rich and positively caught in a time-wrap! Fit for historians comme moi and vintage-lovers alike. Looking forward to what else they will come up with in the future.

*Best Hype:
La Maison Francis Kurkdjian: He's quite talented, all right, but did anyone else get the feeling journalists were lusting over his fine figure too in devoting so much coverage to his new venture (breakthrough though it might be)? Impressive powers of suggestion at the very least.
Runner-up? Discussions on "the art of perfumery" are emerging as The New Black. Time to place the issue on a new level, folks! We're not through yet, but here's a bit to get you started.

*Best scent-related Realisation:
Celebrity scents are not going away. I have finally given up on expecting them to and just let them slide off my back with the occassional sniffing when caught with nothing better to do.

*Best Admission from within the industry:
Serge Lutens solving once and for all the (fake) dilemma of vintage-is-always-better: Admitting ALL scents (you heard this right!) are routinely ~and have always been~ reformulated every couple of years to conform to the regulations imposed by IFRA and legislation. Now you know!

*And an honorary Worst Piece of News:
The discontinuation of Guerlain's Attrape Coeur which we brought to you through these pages. It merits its place in the Best of 2009 though, because the mere asking for confirmation made artistic director Sylvaine Delacourte request an immediate board meeting at Guerlain! We feel vindicated: the perfume community (us) is being heard!

*Best Perfume Term Coined this year:
"Bootichouli" by indie perfumer Armando Martinez for the (dream-like; nay, Utopian) upcoming emergence of animalic chypres featuring civet and patchouli instead of the current "sanitized" ones. (Read all about it here). Could Sarah Jessica Parker with her upcoming "body odour" scent be on the cusp of something? See Best Realisation above.

*Best Inexpensive Finds (beauty & scent-related):
Diptyque Opopanax room spray: It's super economical (ml per ml), lasts well, can be sprayed on air, skin or fabric, has the best aspects of vintage Shalimar. What's not to like? Just grab it!
Nivea Teint Delight gel foundation: I believe this hasn't hit the US (yet). It's simply a pleasure to use for normal skins with no major concerns, very sheer like tinted moisturiser and feels like nothing on as it's water-based. Plus available in 6 shades. Not that my Chanel Vitalumiere is feeling jealous yet, but it's got its place in my stash, probably for summer. And it has a "fresh" smell too (might be a con for some, though).
Crazy Libellule & the Poppies Musk & Patchouli stick solid perfume. A simple "sent bon" (smells good) which is subtle, sensuous and nuzzingly warm. Does anyone know of a liquid alcohol-based equivalent? I'm smitten!

*Best Light Reading:
What French Women Know by Debra Ollivier. The eternal divide between American and French ideals, seen through the (witty & perceptive) gaze of a US-expatriate married to a Frenchman. Guilty pleasure.

*Best Gift I Got:
A Kindle. I rest my case...

What were YOUR favourite finds this year?

More participating blogs on these links, please don't forget to visit:
Mossy Loomings,1000fragrances, Smelly Blog, Bittergrace Notes, Shoes-cake-perfume,
Eiderdown Press Journal, Scent Hive, Olfactarama, Roxana's Illuminated Journal,
A Rose Beyond the Thames, The Non Blonde, Notes from the Ledge, I smell therefore I am,
Under the Cupola, All I am a Redhead, Perfume In Progress, Savvy Thinker

Pics via marieclaire, meblogging.com, profumiaromi.blogspot.com, laurenmechling.com

Celebrities Stinking up a Storm No End?

The celebrity scent phenomenon seems to be the defining moment of pop culture of the 00s alongside the free (pirate) download of clips of intimate and not-so-intimate moments of the stars. Just when we thought the trend was ebbing, here is proof that everyone, simply everyone who has their name known by more people than their spouses, their mother and their pets (no offence to them), is having their own 15 minutes of consumer-sneeze-inducing, thanks to Coty, Parlux and other plutocratic powers that be (enter sarcasm). And who could beat the morbid idea of aping dead celebrities via their (ficticious) scent? You see my point...

Eva Longoria Parker of Desperate Housewives' fame is the latest with her Eva by Eva Longoria. According to Women's Wear Daily, the Latina beauty Eva has “always been somewhat allergic to all perfumes” and therefore the actress and L’Oreal spokesmodel is creating her own scent. How original...And please note the "somewhat allergic" line which really elevates vagueness (and inaccuracy) to a whole new dimension! Interestingly, my own sources wanted her to be a white-flowers girl, opting for Kai and Fleurs d'Oranger, a choice that could have suited her wedding admirably too, as hypothesized on these pages in the past.
“I really wanted to create something that every woman could wear,”Eva said. “So I decided to create my own fragrance that is light, fresh and unique.” "The perfume features citrus, violet, freesia and sandalwood notes and is housed in a curvy bottle meant to mimic the contours of a woman’s bottle". [source] Additional notes according to the Frisky include begamot tea and jasmine. Fresh allright, as to unique, well...
The bottle was designed by Wilhelm Liden de Paul Meyers & Friends and was produced by Bormioli Luigi. Eva by Eva Longoria is set to launch in the United States next spring and has been developed by the Falic Fashion Group, while the fragrance was composed by Takasago. I find the wordplay at the very least intriguing and hope the humour is not lost on the advertisers. On second thought, at the 45$ to 58$ price range it seems fit to cater to the audience that helped make Desperate Housewives, a series that had spawned its very own collective celebrity scent named Forbidden Fruit created by Coty, a household name. Not exactly a cutting-edge audience appreciative of sarcasm, perhaps? At any rate, Eva is probably exploiting all possibilities of her famous face and who can blame her? Certainly not us.

But Women's Wear Daily also has news on another celebrity scent: Race-car driver Danica Patrick will launch a new fragrance in March called Danica Patrick for Her. The scent will retail for $29.50 to $54.50 and will be promoted at NASCAR and the Indy Racing League. No word yet on what it will smell like according to the nymag.com, although the commentator is confident it will be better than the upcoming scent of Sarah Jessica Parker based on popularizing body odour, on which we had reported recently.

Last but not least, Beyoncé,Knowles, the very definition of a "bootychouli"-contestant fragrance spokesperson, is launching Beyoncé Heat. The R&B superstar, who has fronted promotional campaigns for fragrances by Tommy Hilfiger and Armani in the past, landed a multi-million dollar deal with fragrance house Coty in September and now she's ready to launch her debut scent". The fragrance was developed at Givaudan by perfumers Claude Dir and Olivier Gillotin. Top notes of Heat include red vanilla-orchid, magnolia, neroli and peach. Heart notes contain honeysuckle, almond and musky cream, while the base smooths out with sequoia wood, tonka and amber. Something tells me it will be more alongside the "fresh yet sensual" concept than the fiery, spicy one, but anyway; it doesn't sound bad at all.
Coty announced the collaboration with much fanfare: "The new collaboration between Coty and Beyonce will capitalize on her unique mega-watt aura and talent to create her very own first signature fragrance" Furthermore the diva herself says: "I'm so happy with it. I've been working on it for a while now. Everything, from the bottle design to the name and the ideas for the commercials, that's me. When I commit to something, I do it 100 per cent, and I've never had (creative control over a fragrance) until this project. I was on tour for a year, and I have meet-and-greets with fans. I've never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, 'I love that, I'm getting that, why isn't it out right now? I need it!'" The name and colour palette was chosen for a reason: "A lot of my performances have had fire involved, so we thought 'Heat'. Also, red is one of my favorite colors, as is gold. So then we thought of making the bottle look like its on fire." Beyoncé Heat is set to launch in the United States in February, 2010. [source]
The commercial is exploiting all the bootiliciousness of the star while the "Catch the fever" catchphrase nicely recalls the immortal Fever tune by Peggy Lee. Cool :-)



Related reading on Perfume Shrine: The history of the celebrity scent, Scents of dead celebrities

The winner for the draw...

....of the Andy Tauer full bottle Advent Giveaway in a wonderful Thuja wooden box is none other than Fabrice. Congrats!! Please email me using the contact in the Profile page with your shipping address, so I can forward it to Andy to have your prize in the mail for you!

Thank you for your enthusiastic participation everyone and till the next one. And stay tuned for a scent-related post shortly!

Thursday, December 24, 2009

Merry Christmas to You!



I am on a short trip but will be returning soon. I am leaving you with Gaudete , an early Latin Christmas madrigal, here performed by the Oxford Camerata.

Wednesday, December 23, 2009

Andy Tauer Advent Giveaway: Enter to Win a Full Bottle

Niche perfumer Andy Tauer of Swiss brand Tauer Perfumes has been hosting an Advent Giveaway since December 1st, all the way through December 24. It is my utter pleasure today to announce a giveaway for a brand new bottle of your own in any of the scents in the Tauer line as well as a sample of the experimental Eau d'Epices, "fresh from the lab"!
To participate, check today's date on the Advent calendar and Andy's little quiz and leave a comment here on Perfume Shrine to enter the drawing I am hosting, thanks to the generosity of Andy Tauer.
Winner will be announced next week and deadline is December 25th 7AM. Best of luck!!

This Month's Popular Posts on Perfume Shrine