"My first memory of fragrance is my mom," she said. "She wore Charlie but I actually never wore perfume. I would always sneeze when I smelled it and just never found one that worked for me, which is why I wanted to develop my own." And while her debut fragrance was meant to evoke a clean, just out of the shower feeling, this one is "seductive, playful, sexy, and mature," Longoria explains, adding that when she starts making a scent (it takes about a year), she works with a perfume house and tells them what she wants the end result to be—emotionally.
"The perfumers would say, 'oh you mean a spicy musk.' But that's Chinese to me so they would send me samples, we'd go back and forth—but in both cases, I ended up going with the first try!"
Thus goes the article on Allure, chronicling the route that Eva Longoria would take to "co-create" her latest fragrance, called EVAmour. The second celebrity perfume by the "Desperate Housewives" star features notes of bergamot, apple, red currant, vanilla, amber, and musk.
The celebrity scent phenomenon seems to be the defining moment of pop culture of the 00s alongside the free (pirate) download of clips of intimate and not-so-intimate moments of the stars. Just when we thought the trend was ebbing, here is proof that everyone, simply everyone who has their name known by more people than their spouses, their mother and their pets (no offence to them), is having their own 15 minutes of consumer-sneeze-inducing, thanks to Coty, Parlux and other plutocratic powers that be (enter sarcasm). And who could beat the morbid idea of aping dead celebrities via their (ficticious) scent? You see my point...
Eva Longoria Parker of Desperate Housewives' fame is the latest with her Eva by Eva Longoria. According to Women's Wear Daily, the Latina beauty Eva has “always been somewhat allergic to all perfumes” and therefore the actress and L’Oreal spokesmodel is creating her own scent. How original...And please note the "somewhat allergic" line which really elevates vagueness (and inaccuracy) to a whole new dimension! Interestingly, my own sources wanted her to be a white-flowers girl, opting for Kai and Fleurs d'Oranger, a choice that could have suited her wedding admirably too, as hypothesized on these pages in the past. “I really wanted to create something that every woman could wear,”Eva said. “So I decided to create my own fragrance that is light, fresh and unique.” "The perfume features citrus, violet, freesia and sandalwood notes and is housed in a curvy bottle meant to mimic the contours of a woman’s bottle". [source] Additional notes according to the Frisky include begamot tea and jasmine. Fresh allright, as to unique, well... The bottle was designed by Wilhelm Liden de Paul Meyers & Friends and was produced by Bormioli Luigi. Eva by Eva Longoria is set to launch in the United States next spring and has been developed by the Falic Fashion Group, while the fragrance was composed by Takasago. I find the wordplay at the very least intriguing and hope the humour is not lost on the advertisers. On second thought, at the 45$ to 58$ price range it seems fit to cater to the audience that helped make Desperate Housewives, a series that had spawned its very own collective celebrity scent named Forbidden Fruit created by Coty, a household name. Not exactly a cutting-edge audience appreciative of sarcasm, perhaps? At any rate, Eva is probably exploiting all possibilities of her famous face and who can blame her? Certainly not us.
But Women's Wear Daily also has news on another celebrity scent: Race-car driver Danica Patrick will launch a new fragrance in March called Danica Patrick for Her. The scent will retail for $29.50 to $54.50 and will be promoted at NASCAR and the Indy Racing League. No word yet on what it will smell like according to the nymag.com, although the commentator is confident it will be better than the upcoming scent of Sarah Jessica Parker based on popularizing body odour, on which we had reported recently.
Last but not least, Beyoncé,Knowles, the very definition of a "bootychouli"-contestant fragrance spokesperson, is launching Beyoncé Heat. The R&B superstar, who has fronted promotional campaigns for fragrances by Tommy Hilfiger and Armani in the past, landed a multi-million dollar deal with fragrance house Coty in September and now she's ready to launch her debut scent". The fragrance was developed at Givaudan by perfumers Claude Dir and Olivier Gillotin. Top notes of Heat include red vanilla-orchid, magnolia, neroli and peach. Heart notes contain honeysuckle, almond and musky cream, while the base smooths out with sequoia wood, tonka and amber. Something tells me it will be more alongside the "fresh yet sensual" concept than the fiery, spicy one, but anyway; it doesn't sound bad at all. Coty announced the collaboration with much fanfare: "The new collaboration between Coty and Beyonce will capitalize on her unique mega-watt aura and talent to create her very own first signature fragrance" Furthermore the diva herself says: "I'm so happy with it. I've been working on it for a while now. Everything, from the bottle design to the name and the ideas for the commercials, that's me. When I commit to something, I do it 100 per cent, and I've never had (creative control over a fragrance) until this project. I was on tour for a year, and I have meet-and-greets with fans. I've never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, 'I love that, I'm getting that, why isn't it out right now? I need it!'" The name and colour palette was chosen for a reason: "A lot of my performances have had fire involved, so we thought 'Heat'. Also, red is one of my favorite colors, as is gold. So then we thought of making the bottle look like its on fire." Beyoncé Heat is set to launch in the United States in February, 2010. [source] The commercial is exploiting all the bootiliciousness of the star while the "Catch the fever" catchphrase nicely recalls the immortal Fever tune by Peggy Lee. Cool :-)
Perfume Shrine in its toddler steps started as a modest guide of what celebrity prefers which scent. It was early days and compiling a list had been going on for years. Although it was meant as fun, it was also a great marketing research tool, since audiences are usually mesmerised by what the rich and famous opt for. The list got expanded into a website, the website into a perfume blog and the rest is history...for what it's worth.
So seeing that Eva Longoria, 32, the sexy brunette Latina of the Desperate Housewives Tv show stardom got married in Paris the other day to her sweetheart NBA champion Tony Parker, the question of what she opted for the big day rose once again. It's not unusual for a bride to be to ponder on which scent to pick for the grand day among other concerns. After all, smell has such a way of imprinting itself in out mind like the fingerprint of a guilty party, that it is only natural we want the guilt to be as pleasurable as possible.
The sartorial choice was a double affair: since french law requires a civil ceremony by the french mayor before the religious one, the bride opted for two dresses on the two seperate occasions ~ a Chanel mini dress in pink and a white short dress.
According to my sources she is a white floral girl who loves her Kai and her Fleurs d'oranger and indeed I could picture her in those admirably, suiting her sexy persona and her lush features with their fresh yet soft and inviting smell. She is also reputedly tied to the Desperate Wives perfume project, Forbidden Fruit, along with the other actresses who appear on the show (Terri Hatcher, Marcia Cross, Felicity hoffman, and Nicolette Sheridan), but somehow this strikes me as highly improbable. Think about it: do you share your fragrance with just about all the people you work with? Even if they are completely different types of people? Even if that perfume is free and inexhaustible because... hey, your pretty face is fronting it? Sounds like marketing to me...And not that successful either. Forbidden Fruit is reportedly not as potently fruity as surmised by the name, but rather veers into fruity floriental nuances containing notes of Rome apples, orange blossom, peach, wisteria, jasmine, ylang-ylang, passion lily, cedarwood, sandalwood, vanilla and tonka bean. The notes do denote an intense floral presence.
However, like I said, I envision her in something more unique and in tune with her personality even if her lunch at Coco Chanel 's own old private studio which is quite a rare occassion not too many have participated in before would point to a Chanel perfume freebie: maybe one of the new Les Exclusifs? (full reviews and an opinion article click here: Eau de Cologne, no.18 , 31 Rue Cambon review, Coromandel, Bel Respiro and 28 la Pausa).
I'd love to have been able to catch a whiff of what she chose in any case. Would you? And what do you imagine would be the perfect choice for her Parisian wedding? Or for any wedding, come to think of it?
Pic of Eva Longoria courtesy of Thesuperficial.com Kai bottle pic courtesy of sporkfashion.com
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