The American giant, Gap, is presenting their new fragrance, Close. Designed by Patrick Robinson of Gap, Givaudan perfumery and the Interparfums group, Close is a casual fragrance which aims to be "sexy, sensual and pretty". Close to your object of affection? Possibly.
Notes for Gap Close include almond blossom and salty hesperides for the top, freesia, jasmine, daphne and stephanotis for the heart, alongside sandalwood, musk and a touch of vanilla for the warmer, sensual base. I admit it doesn't sound half-bad, although of course a list of notes is usually nothing to depend on.
The packaging reprises the egg-shaped tactile feeling which helped make Agent Provocateur a success, but in white and with a brushed silvery cap, to evoke "a pure sensuality and modern simplicity".
Aiming at the casual customer who scent-shops alongside their clothes, Close is positioned at the lower end of the market: 24 euros for 100 ml, 17 euros for 50 ml and 6 euros for 10 ml at Sephora and the Gap boutiques network starting January 19th.
Wednesday, January 6, 2010
Gap Close: new fragrance
Subscribe to:
Post Comments (Atom)
This Month's Popular Posts on Perfume Shrine
-
When testing fragrances, the average consumer is stumped when faced with the ubiquitous list of "fragrance notes" given out by the...
-
Christian Dior has a stable of fragrances all tagged Poison , encased in similarly designed packaging and bottles (but in different colors),...
-
Are there sure-fire ways to lure the opposite sex "by the nose", so to speak? Fragrances and colognes which produce that extraordi...
-
Niche perfumer Andy Tauer of Swiss brand Tauer Perfumes has been hosting an Advent Giveaway since December 1st, all the way through December...
-
Chypre...word of chic, word of antiquity. Pronounced SHEEP-ruh, it denotes a fragrance family that is as acclaimed as it is shrouded in my...
-
Coco by Chanel must be among a handful of fragrances on the market to have not only one, but two flankers without being a spectacular marke...
This is definitely warm but modern at the same time. It is really sensual and smooth as the bottle shape.
ReplyDeleteIt's definitely worth a try.
Funny, when I think of "a pure sensuality and modern simplicity" I rather think of striking against my hair, shoulders and back by the loving hand. Do you think "Close" can do that? :o)
ReplyDeleteMihwa,
ReplyDeleteyou seem to know a LOT about it even before its launch!
M,
ReplyDeleteLOL, you're absolutely right!! I think not.
AromaX,
ReplyDeleteHmmMm.. I don't think it can do all that. But you can try it anyway. =)
Perfumeshrine,
ReplyDeleteClose has been out for a little while in NYC GAP stores. I have had a chance to try it a couple of times.