Kim Kardashian Launches Second Celebrity Scent!

Kim Kardashian, the reality-TV persona and perpetrator of a celebrity to her name already, Kim Kardashian (which we discussed on this space) is issuing a second one in February 2011, since sales for the first one went so well. According to blurb on her own blog: "I am so excited to tell you guys that my second fragrance will launch in February of 2011!!!!! I wanted to let you guys know here first so you can all share the excitement with me :) I’m at the commercial shoot now and cannot wait to get all glammed up! Look at these amazing dresses I get to choose from!
I’ll keep you guys updated on all my fragrance news here on my blog!"

The devotion to celebritoids is blind as attested by one reader commenting [sic]: "Im so glad bc honestly your current fragrance didnt work for me, I really wanted to like it, I bought to support u bc I love u and am a big big big fan, but the scent was to “flowery” for me. Hope your new one is different, so i can wear. But regardless I will purchase it!" And in case anyone thought guys would be left hankering, here is a nudge from one of the XY chromosome type readers: "So cool, you need to do a men’s fragrance next!"

The photo is from Kim's photo shoot for the second, upcoming Karashian fragrance.

Kim Kardashian: the "Voluptuous" New Ad

After bootylicious star Beyonce with her Heat, another celebrity (albeit famous for less creative endeavours) debuts her eponymous celebrity fragrance (will there be no end?), named after her: Kim Kardashian and developed by Lighthouse Beauty. Between that and Carl's Jr salads commercials, the starlet famous for her Keeping up with the Kardashians participation hasn't been idle.

The advertisment has the booylicious Kim dressed in vintage pink lingerie (the push-up bra being a little too modern maybe) and a marabou coat, swinging from a circle-trapeze burlesque-style. I personally think her best feature (her warm softness) is traded for some "hardened" glam-shot in which her face appears a little too austere, perhaps in an effort to lend some retro high-cheekbones and dark-lips-on-white-canvas drama. The trapeze mirrors the smoky bottle ~with some necessary pink on the neck, let's not forget~ bearing her initials; one K mirrored-into the other like the two faces of Janus. On a sidenote, funny how all the Kardashian sisters have names starting with a K! It would be hard to position themselves if they all started producing their own fragrances, but anyway.
Kim Kardashian the fragrance could have been a bootichouli: After all, who better nowadays than realistically curvaceous women to bring back those unabashedly feminine compositions. But no, it will be a white floral instead (yawn?) with a sensual soft base, encompassing jasmine, tuberose and gardenia at the heart and tonka bean coupled with sandalwood for the base. Sounds rather nice, if a little "been there, done that", no? Prices will start from super-affordable $16 for a 0.33-oz. rollerball and up to $65 for a 3.4-oz. spray bottle. The Kim Kardashian fragrance debuts in February, exclusively at Sephora.

What do you think about the advertisement?

Pic courtesy of Stylewatch.