Friday, July 30, 2010

Estee Lauder Sensuous Noir: new fragrance

Estée Lauder had created a woody amber for women called Sensuous in 2008, luminous and uncharacteristically woody for the brand's feminine audience. The newest interpretation of that concept, just launching for the holiday season, is Sensuous Noir, a more intense expression which takes the original’s "molten woods" accord and adds floral depth and mystery.

According to Karyn Khoury, senior vice president of corporate fragrance development worldwide, The Estée Lauder Companies: “Sensuality as an experience and as an emotion has a very broad spectrum of expression. There are many moods, many facets, and many shades of sensuality, which range from the more luminous expression of Sensuous to deeper, darker, more mysterious expressions. This concept of exploring a darker, more mysterious olfactive territory and deeper shades of sensuality inspired the creation of Sensuous Noir.” [source]
Sensuous Noir is based on a chord of melted wood nature print, honey and amber but the floral aspects have been intensified: The fragrance encompasses exotic purple rose, rose essence and spiced lily, to evoke a midnight garden aura. “Queen of the Night,” alongside black pepper accent the scent with sweet headiness and spice respectively. The base includes "Crème Noir Accord" and Patchouli Prisma, alongside benzoin, honey, amber and vanilla, making for a gourmand take on woody.
The bottle of the flanker fragrance echoes the design of the original, only now dressed in mysterious purple.
Sensuous Noir will be available at all Estée Lauder counters in September 2010, the eau de parfum retails for $60, for the 1.7 oz/50 ml, and $48 for the 1.0 oz/30 ml. Additional information is available at: www.esteelauder.com.

Soapy Fragrances: More than Just a Matter of Clean

~"Father dear, will you not make ready for me a wagon, with strong wheels, that I may take to the river for washing the fine clothes that I have lying dirty here?" (Nausicaa to Alcinous. Homer6.57).

~"My hands are of your colour; but I shame
To wear a heart so white. [Knock]
I hear a knocking
At the south entry: retire we to our chamber;
A little water clears us of this deed: How easy is it, then!
(Lady Macbeth speaking to her husband, Shakespeare, Macbeth, Act II scene 2)

~The scene: Drab British police station of the early 1960s, Christine Keeler leaves after being interrogated on accusations of prostitution.
Police officer murmuring under his breath, convinced of her guilt: "I can smell the pink Camay on them..."
(from the film Scandal, 1989 focused on the Profumo affair)

From the feeling of well-being in classical times (when people used a mix of ashes and olive oil) to the purification concept in later Christianity, all the way to its ambiguous modern connotations of both Puritanical "cleanliness next to godliness" and the loaded innuendo of superficially washing away improper smells deriving from fornication (hence the term παστρικιές to denote whores) , the history of soap is full of interesting trivia and manifestations of perception put before smell. A little soap and water talk loudly. The advertisements of soap, especially, both reflect the culture and create it. Functionality, purity, preservence of youth, sensitive complexion caring, well-being & grooming, a lingering trail of freshness...

Soapy fragrances in many ways carry on where the humble bar of soap left off. And they constitute a subdivision of "dry" scents (explored here in more detail). Although in our modern germ-phobic environment they present a solace of "clean" amidst all the pollution, a form of "olfactory safety bubble" as well as a safe choice in an office environment, it was not always so. They used to hint at social status, meaning the wearer could afford daily baths with hot water, a refined taste for delicate smells instead of bombastic heavies and a predeliction for the fine several-times milled Savon de Marseille, based on pure olive oil same as the Greek varieties, still today produced with the primitive and oh-so-nostalgic methods of air-drying. It's a reflection on luxury, on perception, on reverse snobbery too. L'Eau Serge Lutens cemented this for eternity.
When someone casually asks shrugging the shoulders "why not just take a shower?", they're not realising that there's more to soapy scents than a simple scrub me down with just any soap. Cast your mind back to the (fictional) Ogilvy Sisters Soap admired by the protagonists on a young Gabrielle Anwar in the cinematic remake of Scent of a Woman. [watch the clip]

But what does "soapy" mean in fragrance terms? The term is usually used to refer to fragrances which smell like soap. Mind you, not the current, frou frou varieties that are further aromatized with God-knows-what (berries, marshmallows, you name it!), but some of the classic soaps like Ivory, Lux, Camay, Pears and Dove. Their alkaline smell that reads as both bitter and sweet, their vague floralcy, their unmistakeable trail of something man-made...as soap truly is. "Man-made" might be an accurate term, yet it might also connote artificial, and in turn shallow and undesireable, especially in a field such as perfume where many perfume enthusiasts do not like synthetic base notes and complain about perfumes smelling increasingly as if they come from creative lab composing instead of naturally derived materials. Yet by their very nature, soapy fragrances rest on creative lab composing.



When Ernest Beaux presented Coco Chanel the iconic No.5 when Coco has asked him for a perfume that "smells like a woman and not a rose bed", that cluster of citric-soapy aldehydes ~specifically C10, C11, C12 thus code-named by chemists to show the number of carbon atoms they contain~ recalled cleansing rituals. But the association was not fully formed yet. In fact the reverse was the case: Aldehydes, first discovered in the lab in the late 19th century (Fougère Royale -Royal Fern- by Paul Parquet for Houbigant in 1882 was the first perfume to feature them) really became popular after the introduction and commercial success of Chanel No.5 (and its successor for the American market, No.22). Even today Chanel exploits that "clean" honeyed-aldehydic vibe in their offerings: Beige in their Les Exclusifs line is a case in point. On the strength of that popularity, several soaps were onwards aromatized with the aldehydic "bouquet" present in the famous fragrance, thus ensuring them recognisability and familiarity as well as a "classy" image (Several "rustic" artisanal varieties on several parts of the world don't smell aldehydic).

Nevertheless aldehydic does not necessarily equate "soapy" per se, nor vice versa. Some aldehydic fragrances include hints of soapiness (Piguet's Baghari, Madame Rochas, Rive Gauche, Revillon's Detchema, Fleurs de Rocaille, Calèche, Nude by Bill Blass) but they do not immediately read as "soap" the same way that others do. For instance, take a bottle of Sicily by Dolce & Gabanna: pure, fat, alkaline soap garlanded with musky accents. And yet Sicily is aldehydic! So is White Linen, a descendant of Chanel's No.22 with more piercing notes and less sweetness. Confused much? It might be easier if I specified that it depends on which direction the perfumer wants to tilt the pendulum. See Essence by Narciso Rodriguez: a contemporary soapy via over-stretching aldehydes.

Several other elements, especially traditionally soap-entering florals such as rose, jasmine and iris with a good dose of lily of the valley (muguet) and citrus/verbena, also give an impression of soapy. L'Occitane Eau de Quatre Reines takes a sudsy approach to rose (and in some part so does Joy by Patou). Creed Original Vetiver a similar one to the eastern grass by the same name, Pure White Linen by Lauder does the trick with a bone-dry lily of the valley. Lily of the valley is treacherous ground: too much of the synths used to replicate it and the fragrance might start resembling a scrubbed-down bathroom, due to its ubiquitness in functional products.

Dove on the other hand is a soap with an identity crisis of the most delightful variety: The synthetic irones (as in iris) create a smooth, delicate scent almost as good as perfume; it's a mystery why a fine fragrance based on that smell hasn't been created yet taking in mind many adore it.
Other fragrant examples rely on synthetic musks and not much flowers. The "just out of the shower" smell was heavily advertised, burnt on our cortex first by the advertising of Glow by Jennifer Lopez in 2000. From then on, things catapulted and the bastion of "shower-fresh" smells heavily relying on musks were a matter of course. But not all is bad and Glow is still among the best in its category. The image of "freshly cleaned linens left out in the sun to dry by a field of lavender" suddenly became very desirable, to the point that it escaped household products and suddenly became part of ourselves: This was a defining moment in the zeitgeist, the point where the detergent producing companies took over the world of scent by storm, shoving down the formulae and molecules of functioning products to the throats of lab-perfumers in fine fragrance making companies.
Men were not left behind in this quest of "shower fresh", competitiveness in the boardroom needed the assurance of grooming: Smell Carriere and the original Gendarme, both by Gendarme: they're clearly reminiscent of a wash with good old-fashioned soap on a rope. Men can also rever in the soapiness of Pour Homme by Paco Rabanne (where the lavender-coumarin fougere recipe is especially cooling) and Miller & Berteaux Spiritus/Land #2. Try Pure by Mark: a bar of soap in liquid form!

Philosophy with their Pure Grace and Amazing Grace continue on a popular theme, right where they left off with Baby Grace and its powdery vibe we explored in another article. Demeter have Pure Soap in the library of scents. Eau de Gantier by Maitre Parfumeur et Gantier uses citrus and blackberry top notes to lift a bath-mitt-worthy bunch of musks. Infusion de Fleurs d'Oranger, a limited edition by Prada, is very sudsy, something lots of orange blossom scents do. Cologne by Mugler follows a more citrusy direction which also ends on white musks for a prolonged effect of latheriness. All are unisex and can be enjoyed year-long. Another one of their selling points, making them instant standbys.


Still there is the difference between bar soap and laundry detergent. Several modern fragrances with a concept, lifestyle approach behind them aim (or are restricted due to budget) for the latter: To wit, Lather, Shower Fresh, and Warm Cotton from the Clean line. Laundromat by Demeter. Egyptian Goddess by Auric Blends: pure fabric softener. Or Chanel Chance Eau Tendre: it happens to the best of them....And several screechy lily of the valley scents which do this inadvertedly. When it comes to soap, it's a slippery slope...

Which are your favourite "soapy fragrances"?

If you haven't caught on the Perfumery Definitions series till now, please visit:






Pics via vintageadvertisingprints.co.uk, the soapopera.com, 8ate blog, hilarysheperd.com, oldorientmuseum.com, fairyfreckles.com

Thursday, July 29, 2010

Pitti Imagine Fragranze 8: Perfume Exhibition

From Friday to Sunday, 10-12 September 2010, Pitti Immagine presents the eighth edition of Fragranze at the Stazione Leopolda, Florence, the first fair-event in Italy dedicated to top level artistic perfumery created through research and sophisticated processes: essences, body-care and wellness products, cosmetic specialties and scented accessories.

In recent years, FRAGRANZE has become an observatory following the evolution of olfactory culture thanks to a full calendar of special projects, preview presentations, talk shows and press conferences -– organized by Pitti Immagine and the exhibitors. Last September FRAGRANZE presented over 160 brands and was attended by 1,700 buyers, a 35% increase compared to the previous edition, with double the number of foreign buyers attending from France, Germany, Russia, the United Kingdom and the United States. 114 journalists were registered representing a total of 72 publications from all over the world.

The theme for the new setting of FRAGRANZE, curated by Alessandro Moradei, will be the maieutic qualities of nature: colorful, spontaneous and geometric plants will harmoniously invade the Stazione Leopolda, creating an atmosphere that triggers warm, natural feelings, stimulating dialogue. Spring and Charms, the two most recent exhibition projects, will each have their own layout which will be coherent with and functional to their respective products.

Sissel Tolaas, the Norwegian scientist, artist and scent provocateur has been invited to attend this edition of Fragranze. From her Berlin laboratory where, to date, she has filed away up to 6730 odors – in a kind of olfactory diary/library - with her creations and artistic performances, Tolaas has launched a unique olfactory education project: training people to recognize, accept and define the odors of places, things, bodies and emotions. Sissel Tolaas will present part of her research at the Stazione Leopolda and will illustrate the reasons behind her extraordinary work and the methods she uses.

Watch the Pitti video on this link.
Information on booking and participants on www.pittimmagine.com

Wednesday, July 28, 2010

Defining Powdery and Dry in Fragrances

"Perfume is subjective", I hear all the time. What's heavy to one is light to another, what is pleasantly sweet to certain individuals can be overly sweet. Probably because we haven't really agreed on which terms to apply so that we have a codified language to describe scents. True, we use "fragrance families" taxonomy to distinguish them (floral, woody, chypre, aldehydic, leather etc.) and sometimes we borrow from taste (sweet, bitter, savoury/salty, sour) but what happens with more esoteric terms, like "powdery" scents or "dry" ones?

Google search "powdery dry perfume" and you will see in the top five results the mention of Guerlain's Chamade. Now, Chamade isn't particularly "dry" nor is it particularly "powdery" except in the end. I mean, sure, one could detect these nuances to some degree, but my mind would gush forth hundreds of other suggestions for fragrances before mentioning Chamade. Unless we're thinking of the slang term "dry powder" for cash reserves for an unforeseen difficulty, in which case, yes, Chamade is a great asset in the war against industry mediocrity. But I digress.
So let's break down the terms, starting with "dry" since it's the more inclusive one.

"Dry" is a term that can denote two things in English: the opposite of sweet (as in wines) and the opposite of humid (Just like "light" can mean the opposite of both heavy and dark). In the latter sense, it's easier to grasp the context: Dry fragrances don't have dewy, watery, acqueous elements that recall crisp vegetation, any expanse of water or dew drops on petals. They can be mineral-like and they keep you dry as a result. Think of woody scents full of cedar, sandalwood, oak, rosewood, birch... Like the trunks of trees and their barks, they have a solid "appearence" to the nose. Think of smoke and some kinds of incense.

The opposite of non-sweet when refering to "dry" fragrances is a little more elaborate to explain. Think of a fine dry wine which has a minimal residual of sugars. Taste a fine white Reisling and compare with a full-bodied Sherry. And later on, within those categories, try to detect the degrees of dryness or sweetness between a Fino and an Oloroso Seco. Tannic notes give a taste of dryness which bites the tongue (in a non-spicy way).
Same goes for fragrances: In his couture shop at 7, rue Saint-Florentin, couturier Jean Patou had the brilliant idea of creating a cocktail bar where men could drink and small-talk while their women shopped for their dresses. In 1930, Patou decided that this could be converted into a veritable perfume bar and Henri Alméas, his perfumer, was instructed to create "cocktail" fragrances: The results were the original Cocktail, Cocktail Dry, Cocktail Sweet, and Cocktail Bitter Sweet. Clear enough?
It's not accidental that most masculine fragrances aim at "dry"; it denotes a certain butch element! Dry notes in fragrances are usually provided by woods or some grasses (for instance vetiver), by rhizomes (orris/iris), by phenols (tar-like essences such as birch tar, guiacwood, leathery compounds), by mosses (oakmoss, treemoss). There is no restriction as to which family they might belong to, though: Try the oriental Tiempe Passate by Antonia's Flower, the chypre Aromatics Elixir by Clinique, the woody floral Ivoire by Balmain, Chanel's green floral No.19, the aldehydic Pure White Linen by Lauder, the mineral cologne Eau de Gentiane Blanche: They're all non sweet, non humid, they will keep you dry on a warm summer's day.

And powdery, you ask? What does it signify when talking about fine fragrance? "Powdery" can be a subcategory of "dry", as powder by its very nature abhors moisture. Yet powdery can take sweeter nuances or drier ones, according to manipulation by a talented perfumer. It also hints at a feminine rather than a traditionally masculine smell, evoking as it does a million "cute" acoutrements: feather boas, white kitten fur, cosmetic enhancements and 18th century peruques, pastry making involving flour, and fluffy angora sweaters in pastel colours. Usually the categorisation is between "face powder" or "talcum powder" (also described as "baby-powder"). Face powder notes are more refined in feel and overall less sweet with a vintage, "perfume-y" trail, while talcum powder is simpler, usually involving a comforting, vanillic backdrop that recalls the famous lemon--lavender-vanilla accord of Johnson's Baby Powder. The no doubt amusing dichotomy of powder evoking both grandmothers (through the association with the scents they carried on from their youth) and babies is probably fodder for a psychology thesis on how smell perception is the most perverse within the human brain function. For the scope of our column, let's give some examples to clarify our point.
Face-powder-smelling fragrances include Hermès 24 Faubourg, Ombre Rose by Jean-Charles Brosseau, No.19 by Chanel, Patou's discontinued Normandie, Creed Fleurs de Bulgarie, Jolie Madame by Balmain, Coriandre by Jean Couturier and Ma Griffe by Carven. Talcum or baby-powdery fragrances have an artistically acclaimed representative in Petits et Mamans by Bulgari, a cuddly powdery scent which truly charms. Cashmere Mist by Donna Karan and Flower by Kenzo are the rather grown-up version, aromatized with a little jasmine for the former and a clearly detectable synth violet for the latter. Try Teint de Neige by Lorenzo Villoressi: choke-full of powder! Surely a firm favourite of power loving folks!
US brand Philosophy was fully cognisant, when they composed Baby Grace, that Americans have fond memories of having their baby bottoms talcumed with Johnson's. And there's of course Baby Powder by Demeter for nostalgisers on a budget; or those who want it clearly spelled on the label...

We had talked about ambery fragrances which often evoke a powdery effect the other day, some of the ingredients involved into giving such an ambience being amber mixtures, opoponax gum (such as in the case of Shalimar), heliotropin, vanilla and several musks (try Habanita by Molinard, Must de Cartier in pure parfum, Kenzo Amour or Obsession by Calvin Klein to see this. And see how white musks can be powdery soft in Clair de Musc by Lutens).
But powderiness can be also rendered through orris/iris (Iris Poudre even says so in the name), certain aldehydes (read more on which on this article), Iso-E Super when combined with certain musks and most importantly mosses (like in Aromatics Elixir, Ma Griffe, Chanel No.19, Knowing by Lauder, Coriandre, and Piguet's Bandit).

Moss contributing to the effect is an interesting case of chance discovery. I was puzzling myself for years trying to figure out why moss reminds me of my mother and of face powder. I am not alone, lots of women associate it specifically with vintage poudre de riz face-powders imagining them being slowly, decadently, glamorously fluffed on with ostrich-feather puffs by film noir heroines before they go out to wreck havoc on some poor men's lives. Powders from Cyprus I knew were based on the famous "recipe" of chypre perfumes. Until one day strolling the Max Factor counter I stopped to read the actual ingedients on a couple of compacts, one of them being Creme Puff which both my mother and grandmother used with a wide brush for setting their makeup. Yup, prominently displayed was Evernia prunastri, otherwise known as...oakmoss!

Which are your favourite dry &/or powdery fragrances? 

If you haven't caught on the Perfumery Definitions series till now, please visit:


Still from the film Marie Antoinette by Sofia Coppola, featuring Kirsten Dunst via Hansen Love blog; Jean Patou Cocktail Dry and L.T.Piver powder ads via hprints.

Monday, July 26, 2010

L'Air du Temps is Rocking: New Design by Phillipe Starck


Celebrated French designer Philippe Starck has given L’Air du Temps, the classic Nina Ricci fragrance which the 61-year-old admits to wearing himself, a new look.
The design is unusual, very sleekened and gadgetry-like, yet not linear. The famous doves that denoted world peace after the end of WWII when the perfume was introduced take a new tougher, silhouetted line that is "rock n'roll". One could argue that the new design is distanced from everything which historically and emotionally we have come to associate with L'Air du Temps: The open wings of the doves in flight are stylised yet they're still kissing (see their beaks unite at the very very top), but one could almost see a cattle skull in profile, a boomerang or a shark's fin at one side's point.
According to Osmoz, the limited-edition item has two goals: "offering collectors an exceptional bottle, and proving that more than 60 years after its launch, the fragrance is still modern and… totally in “l’air du temps” (i.e. the zeitgeist, or the spirit of the times)".
L’Air du Temps by Starck, 1.5 oz/45ml.: 69 euros. Available from mid-October.

Then again, like a proper classic, L'Air du Temps, the flagship of Nina Ricci, at least optically has always been on the vanguard, offering myriads of permutations to reflect the times: Watch some of them on this previous Perfume Shrine article.

photo via buybuy

This Month's Popular Posts on Perfume Shrine