Estee Lauder Sensuous: fragrance review

The scent of Sensuous is rather clever, even if not particularly ground-breaking, balancing all the ingredients and chords in an effect that would make you feel, like one reviewer said, "the victim of your own fragrance snobbery." We tend to bypass mainstream releases in favor of niche, and yet there are some mainstream releases which make us wonder what we have been neglecting, or viewing with unwarranted contempt, and Sensuous is one of those scents.

via

Sensuous in 2008 was moving the boundaries from already well known Estee Lauder floral notes towards an opulent oriental woodsy-amber concept, to praise the beauty and sensuality of women all ages. The fragrance was created in cooperation with the nose Annie Buzantian of Firmenich, who composed it of sensual lily notes, magnolia and jasmine petals in the top. The heart brings aromas of molten wood and amber, while the base introduces sandalwood, black pepper, juicy mandarin pulp and honey.

Lightly spicy and quite creamy, the original Sensuous gives me a warm, soft, just right impression of lightly scented skin, in a way paying homage to the creations of Lutens (though less spicy-sweet), but also winking in the direction of Tom Ford's personal favorite Santal Blush, which is also a very creamy and smooth skin scent if you let it dry down. The sandalwood is what is most prominent on my skin, totally a creative attempt at giving that old mainstay of perfumery a valiant effort, but quite effective and very indulgent; it's skin-like at the same time as it's clean and polished, perhaps with a distant whiff of smokiness in the background.

The advertising campaign for the original Sensuous was actually talking about "molten woods", which is as good a term as any fantasy line, I guess, to capture that titillating balance between straight-faced earnestness and blurted out seductiveness. People still pick perfume in order to appear more alluring, there's no use in denying it. So Lauder embraced it, but in a quite classy and clever way, which should teach the market a lesson or two.

The way to do that was to employ several different spokes models (actually two well-known actresses, the pleasantly mature and established Liz Hurley and the not-so-ridiculed-on-U.S-soil Gwyneth Paltrow; and two supermodels, Carolyn Murphy and Hilary Rhoda), dressed in an identical white man's shirt in various stages of decency. The move is clever in a double whammy way: men's shirts, as worn by women, not only offer a morning-after visual code that the public has been conditioned to interpret in exactly this way thanks to endless movies utilizing the trope, but also an androgynous way to borrow the "better" qualities of the masculine gender in the public perception and stereotyping, i.e. self-confidence, assertive disposition, a devil-may-care regard for others' responses. So in one single decision, Lauder and their creative directors managed to appeal to a woman who is both strong enough to not care about men's weighing of her value, but also attractive enough to have men in her life in a sexual way.

The next installment in the Sensuous line came in September 2010, more fittingly season-wise, in the countdown to Christmas. Sensuous Noir is indeed a rather dark fragrance and my personal favorite in the triptych.


Please visit Estee Lauder fragrance reviews and news on the PerfumeShrine.com using this link.

Estee Lauder Sensuous Noir: fragrance review

This discontinued gem is shining in a deep purple bottle of sumptuous line that would match a wonderful smoky eye that looks so at ease on an autumnal night out. Sensuous Noir takes the good parts of Lauder's Sensuous (that idea of woody notes enhancing the natural scent of the skin) and taking it up a notch, adding patchouli with its dark sweetness interlaced like a shadow on said skin. More voluptuous, more intense, more sensual than the original version of Sensuous, the second version by Estee Lauder - Sensuous Noir includes characteristic wooden tones, an abstract floral hint and soft aromas of cozy oriental balsams that carry the entire composition.

Sensuous Noir has a stronger, more intoxicating and more seductive scent than the prior fragrance by Estee Lauder with half the same name, although the latter is also quite sensuous and silky and worth your time and money.

The top notes include a floral blend of purple rose, jasmine, rose oil, black pepper and spices. The heart focuses on the warm wooden notes, typical for this scent, with the use of the innovative Nature Print technology. The smell of "dissolved wood" in the concept, generated by pine tree and guaiac wood merging, was captured exactly by this technology, and used as a seductive note that was first used as a sensory note and complemented by the innovative Noir cream, lily flowers and patchouli notes. The base notes include benzoin, amber and soft vanilla with an amber overall scent. The final feeling is one of absolute self-confidence!


Please visit Estee Lauder fragrance reviews and news on the PerfumeShrine.com using this link.

Estee Lauder Pleasures: fragrance review

Can there be a fragrance "fit for every woman in every season and at every moment"? A long, long time ago, this held true through the notion of the "signature scent", the olfactory equivalent of a calling card. During the 1990s - smack in the middle of which Pleasures was launched by American champion of the cosmetics counter, Estee Lauder - this notion had fallen sideways in favor of the cash-bringing concept of a "fragrance wardrobe".

photo by Edward Steichen via

Much as the hereby contradicting brief therefore foretold of a foible in capturing "the moment", the commercial success of Pleasures was cemented in reinforced concrete. And even the scent somewhat hints at the smell of concrete itself. But let me explain.

A fragrance for every season and every moment, for every woman, is by definition somewhat inoffensive, crowd pleasing, middle of the road. No big ripples, no histrionics, but no soft whisper either; it should be recognizably shared, coveted as the mark of the Aristotelean kalos kagathos. Alberto Morillas is the perfumers' equivalent of kalos kagathos, in the very best sense. Or maybe he's just got the touch of Midas, everything he touches turns to gold; there's that, too.

Pleasures owes its immaculate sheen to a preponderance of aldehydes, those frothy, citrusy, soapy materials handed down from mother's and grandmother's perfume, soaked into copious amounts of musk for clean starchiness that recalls the smell of wet concrete after the rain. It's Morillas's Spanish background (with a hand from Annie Byzantian) that is the rock-bed on which the double notion of clean yet piquant rests, and which forms the reigning glory of Pleasures. The rising peppery warmth (highlighted on an already warm skin) thanks to the unusual but tiny addition of the mesmerizing and pricey karo-karounde extract and the soft pink pepper (i.e. baie rose) add to the more prim aspects to create something that is beyond scrubbed clean, it's handsome.

You can also read about one of the print advertisements of Pleasures seen through an Art History lens on this link.

Another niche perfume brand bought up by a giant corporation

We have been reporting this snatching up of smaller niche fragrance brands for some time now because it shows just how powerful capitalism is and just how businesses need cash to flourish and expand. Or perhaps how the dream of founding a brand is to eventually sell it to a bigger stake? In any case, the latest news revolves around an interesting (and seemingly contradictory?) acquisition.

According to Fragrantica who reports based on the Business Wire reportage:

"Estee Lauder started to build a strong portfolio of prestige perfume brands with the aquisition of Tom Ford. Recently, Le Labo and Editions de Parfums Frédéric Malle have also come under EL control. Now, Kilian Hennessy -  the grandson of the founder of The LVMH Group - sold his brand to EL, although everyone was always hinting at the big support of LVMH behind By Kilian."



It's also reported on The Street Insider. (section Acquisitions/Mergers)

The Lauder Group portfolio currently includes: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfiger, M·A·C, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo Zegna, AERIN, Marni, Tory Burch, RODIN olio lusso, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, By Kilian.

My grumbling had began in 2013 when I lamented the "loss" to Big Market of L'Artisan Parfumeur and later Diptyque and Penhaligon's. And it was back then that I featured a true indie's views on how the market works and what lies in the future ahead. When Frederic Malle was bought by Lauder in 2015 the furore spread on online communities like wildfire. And Le Labo's acquisition too.

It's safe to assume that if your favorite fragrance niche brand is expanding, issuing more and more perfumes and accessory products (candles, linen sprays, hair scents etc.) it's bound to get sold very very soon! However if The Aesthetic Principle® should apply, fear not; you shouldn't feel guilty of fanning the fires of capitalism.

But let's revert to the case at hand. An originally LVMH company bought up by the Lauder Group. A company headed by someone related to LVMH bought up by the Lauder group. We live in interesting times!

Et tu, Frederic Malle? Estee Lauder Buys Editions de Parfums Frederic Malle

It's not enough that performer-perfumers of the niche market with their own eponymous brand under their belt shun perfumistas, considering them irrelevant audience that needn't be cajoled because they don't really matter. It's not enough that indie niche perfumers have the guts to spell out the truth and state that perfumistas account for less than 1/4 of the total sales they make. Now Big Companies buy out the smaller players, at least the ones with the highest profit margins... First Le Labo was bought by the Estee Lauder Group, the fusion effective this November 2014. Now Editions des Parfums Frederic Malle is being bought by the conglomerate., according to an article by Julie Naughton on the Financial side of WWD. [Read the rationale on Vogue UK online, very quick to pick up the news]

via

I've been saying it a lot during the last couple of years (and initially articulated the thought back in 2010) but I have been accused of being cynical: Niche is (now) dead. Marketing is not a dirty word. Presenting an "updated" segmentation within a luxury brand is a plan to have your cake and eat too. When you hear too much art talk, you know something is fishy. Fragrance costs little to produce. Above all, think of what gives you pleasure, what is beautiful, and choose to support the ideas that matter to you and additionally not be swayed by fear-mongering. I suppose what I'm saying is "use your head". And we all know that the head is very purposefully elbowed out of the equation by the fragrance industry for decades, all that fluff talk about emotions, dreams, sentiments blah blah blah....

Let's re-iterate: Perfume aficionados form a very small, insignificant segment of the actual buying audience of perfume niche market. Expect the winners to be bought off by big brands, the struggling unoriginal ones to wither and die via survival of the fittest and the dedicated artisanal indies to continue to cater to a small, cottage-size industry. Consider where your buck flows carefully.

Bottom line, what bugs me most: The perfume aficionados have been USED as a stepping stone in order to build covetable brands that would bring back the investment by being sold off later on.
You call it business acumen. I call it exploitation. Let's agree to disagree.

NB. I was alerted to this news snippet originally via Basenotes. 

Perfume Giveaway: Win a Free Bottle of Eau de Parfum plus an Extrait de Parfum mini!

It is my privilege and honor to make the very choicest acquaintances through the pages of this site. People with varied interests from the arts and with a budding or steadier interest in perfume reach me all the time with insightful comments and emails and sometimes with enriching experiences. One of them is Lia. She is not only a lovely, warm personality but a person immersed in the arts who has been testing fragrance after fragrance and discovering bits and pieces to delight a perfume addict's heart cockles. In a supremely generous gesture, she is giving away a 2oz eau de parfum of Lauder's classic oriental fragrance Youth Dew in a (indeterminate) vintage edition, accompanied with a mini 0.12oz extrait de parfum of Youth Dew in the classic style flacon! These sure look pretty, don't they?

The draw is open internationally and you're eligible by leaving a comment below; ask a question or make an observation or say what you enjoy most when reading blogs etc. I will announce a winner by the end of the weekend.

Estee Lauder White Linen: fragrance review & history

Would you appreciate a fragrance that projected around the way knitting needles would stick inside your nostrils, the equivalent of a scent porcupine? The "needles up the nose" characterization has never found a more apt bond than the one spontaneously created in the mind of one perfume lover on the board of Perfume of Life years ago regarding White Linen. The phrase has since entered the online perfume lingo as a casual but evocative definition for the painfully sharp, supremely stinging feeling that certain perfumes heavy in aldehydes (i.e. synthesized molecules with a "bright", soapy and fizzy aspect), such as this particular Lauder perfume, produce in those who smell them.

White Linen is possibly among the most distinctly aldehydic floral fragrances of all time, an honor it shares with Chanel No.22, but whereas No.22 goes for the snuffed out candle waxiness and smokiness (which recalls incense if you glint your head just this way), White Linen, its American counterpart and about 50 years its junior, goes for the steam of an iron pressing on a crisp, starched shirt which has been washed with the harshest lye soap on earth. In short, memorable! (You'd never mistake it for "white noise fragrance")

White Linen was launched alongside Lauder's Celadon and Pavilion in 1978 as part of the makeup and scents collection "New Romantics" (in itself influenced by the music trend that was just emerging). Composed by Sophia Grojsman, White Linen bears her signature style of impressive cleanness projected via loudspeakers fit for a Guns n'Roses concert. For a Russian emigre Grojsman has acquired throughout her career a particularly American ideal of femininity, no doubt thanks to the exigencies of the American giant of aromatics who employs her, International Flavors and Fragrances; well scrubbed, athletic, spick & span, Athenian rather than Venereal.

1993 print ad

Coming on the heels of the sporty leathery Azuree, the bitterish chypre perfume Private Collection and the bright and soapy-smelling aldehydic Estee, it's not difficult to see how White Linen also fits in the canon of Lauder and in the zeitgeist of the late 70s, when women began to make a career of executive positions and started in earnest to 'bring home the bacon, fry it in a pan' as one commercial* of the times claimed.

Although ubiquitous and always in production since its launch, without any detectable changes in its formula, it's one of those fragrances that fly under the radar, so I am archiving White Linen in my Underrated Perfume Day feature. Its monolithic structure (built on huge single blocks of materials, much like later Grojsman oeuvres such as Tresor by Lancome) White Linen packs a punch.
But the aldehydic knock-out comes with an astounding discovery: the aldehydes contribute just 1% to the formula, with equal parts of Galaxolide (synthetic clean musk, garlanded by at least 3 other synth musks) and Vertofix (giving a cedar wood note) accounting for almost half of the ingredients! The secret is that unlike most other aldehydic floral fragrances it lacks the modifying, mollifying caress of bergamot and ylang ylang.

late 1990s print ad

1986 print ad

A fresh rose core, so fresh that it borders on cleaned-up orange blossom, bring a kinship of White Linen to Calandre, while the overall genealogy brings it as a modern classic that derives from Madame Rochas and Chanel No.5. The sheen of squeaky green lily of the valley boosts the sharp cleanness, the sparkle of hedione brings luminosity and vetiver gives its own freshness and subtle woodiness alongside a powerful amber note. The latter two elements give White Linen a touch of sophistication which could tilt it into unisex territory.

White Linen is a powerful, titanic Aurora and although it is removed from what I (and many other people) find comfortable, I can't fail but to admire its guts and its blinding brightness, white-washed like a house directly carved out of white volcanic rock in the Aegean.

*that's actually the slogan for Enjoli. 

The advertising photos are all so charmingly appealing that I decided to include them all. 

1978 print ad

Estee Lauder Honeysuckle Splash: fragrance review & history

Estée Lauder Honeysuckle Splash is another forgotten launch in the Lauder stable, much like Celadon and Pavillon, this time conceived by Aerin Lauder (the grand-daughter of Estée) and launched in 2000 with a mock vintage look. Although totally modern in literal terms, the bottle is a retro pastel pistachio green, as if reborn from the Technicolor 1950s, exactly similar to the one designed for Youth Dew, Aerin's grandmother's classic, designed 46 years previously. The name alone is full of promise: how wonderful would it be to be able to splash on one's self that delectable but elusive essence that fresh honeysuckle vines exude when you walk by on a warm, late spring evening?
The fragrance contrary to that dreamy picture was merely posing as an ancillary product to the main attraction, that season's makeup collection, code-named "Playful".  Oh marketing of feeble faith!

The delightful blend of Honeysuckle Splash is deeply floral with the nectarous quality that honeysuckle is famed for (to the point that children in Europe sometimes suckle on the flowers) and a more lasting impression than other lovely honeysuckle fragrances in the market, such as Annick Goutal's Chevrefeuille and L'Erbolario's Caprifoglio. In Lauder's take, Honeysuckle Splash, the pink and white flower with the honeyed petals is allied to the dependable note of orange blossom for extending the white flower note and further accented with citrusy notes of mandarin, the smooth elegance of neroli and the romanticism of white rose. The slight suntan oil impression lurking in the back hints at the presence of ylang ylang and maybe a smidgeon of sweet vanilla. The irresistible elevation of the fragrance into the truly worthwhile however is accounted to the richness of the orange blossom note and the neroli essence, with what seems like a spattering of linden as well, which opens the bouquet and makes Honeysuckle Splash poised between clean and subtly intimate, with a realistic nuance of lush, waxy, honeyed petals; a very flattering reference to a woman who wants to be flirted by a man like a flower by a probing bumble-bee. Typically for a Lauder it had potent sillage and great lasting power.

Even though many young women are hesitant to give in to floral fragrances in the idea that it makes them look either more mature than they want or somewhat old-fashioned, Honeysuckle Splash has enough contemporary sensibility to not alienate its natural demographic. It's a mystery why Honeysuckle Splash was discontinued shortly after its release; unless it was a limited edition to begin with, though I don't recall this being mentioned at the time. Like one woman put it: "I haven't heard of any plans to bring this product back but if they ever do I will be first in line to stock up". It was around a period where another series of fragrances was issued (this time a definite limited edition thing), called Pleasures in the Garden. But for that another post, another day.

Estee Lauder Celadon & Pavilion: fragrance reviews & history

Part of the New Romantics collection in 1978, Celadon and Pavilion are two of the three fragrances which could be layered with one another to produce unique effects for the wearer. The third one was destined to go down as a true classic, White Linen composed by Sophia Grojsman, while the rest were eclipsed by its radiant aldehydic floral sheen. It has been said that perfume trios never really work out, one inevitably outshining the others, and that may be why the other two were soon discontinued. The sales numbers were merciless.

Source: best-pinterest-photos.com via girl-karma on Pinterest

Celadon in particular smells like something that could proudly sit in a niche brand's portfolio today; not really overpowering, this green floral by Estee Lauder fuses a sweetly grassy note with flowers shimmering on aldehydes (synthetically produced notes with an intense profile), a combination which recalls a garden in full spring bloom. In reverse order than is usual for green florals, the progression becomes ever greener, as the bitterish, bracing scimitar of galbanum (the resin off an exotic grass) bites. The soapy aldehydes take a metallic nuance, reminiscent of Metal by Rabanne or Rive Gauche by Yves Saint Laurent and it is here easy to see how men could borrow Celadon effortlessly. The heart is reminiscent of the hyacinth floralcy of Guerlain Chamade. The greenness adds an outdoorsy, spring-buds and herbs quality, yet the soft, powdery scent background is wrought with whispering woods and musk rendering a glaucous patina.

via ebay

Pavilion on the other hand is a Lauder perfume in the floriental mold, more of a hothouse nursing nocturnal and exotic blossoms than a green impromptu garden with herbs and greenery the way Celadon is.
A more consciously graceful and ladylike fragrance, it ties with some of the elements of both Celadon and White Linen (but much more florals), while remaining its own thing. The sugared violet peters out in powder. The orange blossom takes a grape-like quality.

In retrospect it's hard to see how it would generate low sales, being all around likable, yet perhaps its very pleasantness might have signed off its death certificate; next to the blaring noon and hot metal rails of White Linen, this postcard sunset is too sentimental to really distinguish itself.

White Linen when faced with the zeitgeist's crossroads, vampy a la Magie Noire (Lancome) or innocent a la Anais Anais (Cacharel), chose the road less travelled by and that's why it's still among us today.
Celadon by Estee Lauder has notes of aldehydes, galbanum, rose, green notes, floral notes, woods and musk.

Pavilion by Estee Lauder has notes of aldehydes, jasmine, orange blossom, violet, sandalwood, vanilla.

Estee Lauder Azuree (original): fragrance review

There is a family of perfumes composed by the same brilliant perfumer: Aramis being the butch Godfather patriach, well behaved on the outside, dangerously brooding on the inside. Cabochard is the maternal force turning the neck (and therefore the head as well) in any which way she likes, while Azurée is the younger long-haired son or daughter driving fast without a licence. They could have been The Sopranos, had the show been more stylish-oriented and retro glamorous. Or not. It doesn't matter, we can imagine. For those who didn't know it, Azurée (1969) is by the great Bernard Chant, the guy behind both Cabochard and Aramis; a fresher interpretation of the Aramis idea given a luminous fruity topnote of refreshing bergamot, while still remaining resolutely herbal.

Chant was mad for chypres, skanky animalic or non; his Aromatics Elixir for Clinique is a seminal study on mossy herbal patchouli with a big rose lurking inside the bush. Azurée, albeit herbally green and chyprish, is softer than leathery Bandit and lacks the acid green bite of the quinolines that compose the latter's leather note, thus making it more approachable, if largely unsung.

The zeitgeist and the image 

Azurée is unsung because it's an atypical Lauder fragrance. Usually big, expansive and highly floral femme in a very American way, Lauder fragrances are of a routinely high standard, yet of a somewhat "mainstream" image that belies their quality. It's all down to advertising and positioning; the repeat customer of Lauder (in makeup and cosmetics as well as fragrances) is the middle-aged, middle-class woman of predictably good taste, which tends to (unfortunately) brand the house as "unexciting". Azurée however could pass as a niche offering for the customers of -say- Beautiful or Pleasures. If it were embottled in a dark squarish flacon in the Tom Ford Privée line I bet it would be hailed as the new best thing. And it would cost the stars too, while I hear Azurée will only set you back about 40$.


We tend to forget that what passes as niche today was actually mainstream all right in 1969, when Azurée launched. We also tend to forget that the Mediterranean ideal that niche perfumes today advertise with the accompanying imagery/concept (from Aqua di Parma Blu Mediterraneo fragrances to Ninfeo Mio and Philosykos) was incorporated into perfume releases then without any visual or conceptual stimulus. It's odd to think Azurée as a perfume for Chicago wearing; it's just so darn South of France (or Capri-like) in its ambience! After all that's where its name derives from. I can almost see Romy Schneider in La Piscine putting some on casually before embarking in that fateful romance. Or think the swagger of Lauren Hutton when she was in her prime.
But then again, 1969 was the time of the sexual revolution and the fragrances matched the spirit of the times. To quote Queen, these "fat bottomed girls [were] gonna let it all hang out [and] make the rocking world go round"; out for good fun and expected to be worn indiscriminately, without pretence. Azurée is one such gal.

Scent description

The citrusy introduction of Azurée is wonderfully clean, bitterish and STRONG, providing the ouverture to an aria of leather, tar-like notes fanned on flowers and herbs. But the flowers don't register as especially feminine or romantic, rendering Azurée perfect for sharing between the sexes. A peppery twist is running throughout the fragrance, stemming from the herbal and basil notes and the more the scent dries down on skin the more the herbal and mossy character is surfacing. The perfume straddles several families in fact, from aldehydic, green/herbal, woody & leather without trying to please everyone and ending up pleasing nobody; and that's a great thing!
 The herbal and pungent character makes it very detached from today's sweet sensibilities, unless we're talking about niche perfume wearers joining you, so it's advisable to limit its use to smart company and minute application (it's POTENT stuff!). Amazingly, it's also not ruined through various reformulations, so great value for money all around.

Please note: The classic Azurée is NOT to be confused with Azurée Soleil (also very good but in a completely different game) or any of similarly named "beachy scent" summer variant to be launched in the future perhaps. You will know you got the classic, if you had to ask the sales assistant at the Lauder counter to get this out of the back of her drawer, like it were illegal contraband.

Notes for E.Lauder Azurée:
Top notes: Aldehydes, bergamot, artemesia, gardenia
Heart notes: Jasmine, geranium, cyclamen, orris, ylang-ylang
Base notes: Leather, patchouli, oakmoss, musk, amber

And another set of notes, via Basenotes:
top: basil, jasmine, and citrus
heart: armoise, sage, spearmint, vetiver, and rose
base: patchouli, moss, and amber

pics of Romy Schneider & Alain Delon in La Piscine via europeanbreakfast.tumblr and habituallychic.blogspot.com

Fragrance Industry Insiders: Veronique Gabai-Pinsky of the Lauder Group

“Sure the first purchase of a fragrance is linked to a concept—you buy a perfume because of the name, or the advertisements or the shape of a bottle,” she says. “But the second and the third and the fourth are all about your connection to the scent.”

Thus explains the hold of perfume Veronique Gabai-Pinsky, a creator behind market hits such as DKNY Be Delicious, Coach's Poppy and Michael Kors by Michael Kors, as revealed in a portrait at Forbes magazine by Meghan Casserly.

"Gabai-Pinsky’s presence is nothing if not welcoming. Her French-inflected English and tasteful Van Cleef jewelry are just what you’d imagine from a high-powered executive at one of the world’s largest and well known beauty companies, only without a shred of pretension. When I jokingly warn her I don’t have the vocabulary of fragrance, she reassured me that there isn’t and that no one should tell me otherwise. When I told her the fragrance on my wrists (DKNY’s Be Delicious) smelled like “college,” she seemed to understand entirely.

Veronique Gabai-Pinsky isn't exactly a perfumer alone, nor is she exactly just an executive: she combines worlds thanks to her background which started with business school and landed under the wing of a perfumer at L'Oreal in Paris. She's now Global Brand Aramis and Designer Fragrances at the Estee Lauder Group of Companies.
She reveals" “My role is to work with those wonderful designers to translate the value and equity of their brand into a different category of business that they may have an affinity for but not necessarily experience in,” she says, “And at the same time help them navigate the rules of engagement in the fragrance business.”

Estee Lauder Bronze Goddess Capri: new fragrance

A new introduction, a limited edition in the Bronze Goddess summer editions by Lauder. A solar oriental inspired by the wiles of Capri island off the Italian coast named... Bronze Goddess Capri. Exotic waters, long golden days, soft, sultry nights...enough to make you dream!
 

Notes for Lauder Bronze Goddess Capri:
Top: lemon leaves, blackcurrant leaves, mandarin
Heart: peony, lily of the valley, Sambac jasmine
Base: patchouli, vanilla, musk, amberwood

Limited edition 2012 Bronze Goddess Capri will be available as 100 ml Eau Fraiche in travel retail from February 2012, alongside last year's Bronze Goddess.

The Lauder Bronze Goddess line-up has so far included:

Bronze Goddess Eau Fraiche Skinscent 2008
Bronze Goddess Eau Fraiche 2010
Bronze Goddess 2011
Bronze Goddess Soleil 2011
and the Azuree Soleil from 2007 under Tom Ford's tenure (The formula was renamed Bronze Goddess with minimal change due to Ford's contract coming to en end, but the fragrance being a mega-success for the company who was eager to preserve it).


We have done a side by side comparison of Bronze Goddess Soleil with the previous editions on this review and a comparison between Azuree Soleil and Bronze Goddess on that review. 

Estee Lauder Wood Mystique: fragrance review

Estée Lauder does oud. The note du jour wasn't going to escape from the giant of American perfumery that is the Lauder Group and given that the company knows how to make appealing, polished and tenacious fragrances, Wood Mystique on the surface looks like an adequate entry to the portfolio, but it's rather predictable and lackluster, exactly because it fears to use that which is supposed to be the fueling power of its core: the complex, medicinal and nutty aroma of agarwood/oud. This wouldn't be entirely significant, had it not been advertised as an entry aimed at the Middle Eastern market, by the accounts of which it seems that market has been entirely corrupted by Western blandness. I think not, but if one didn't know any better, they'd think otherwise.

In fact, Wood Mystique is in the mold of previous Lauder launch Sensuous (with less patchouli and much more pronounced flowers) and the bland Belle d'Opium, thanks to the spice-florals axis that is highlighted just like in the YSL entry.

"Wood Mystique is not just our first fragrance influenced by the Middle East. It is also our first unisex perfume. And it is for the first time that I've worked so closely with the local marketing team in the creation of a perfume — to understand the culture and history of the region and the taste of the consumer. [...] The history of fragrance usage in the Middle East being so rich … people know to appreciate the emotional value of it," says Karen Khoury [source], the Estée Lauder perfume art director, who is responsible for many best-selling fragrances.

Wood Mystique by Estée Lauder is an "oriental woody" fragrance, according to the company, that is inspired by the tradition of the East and this is immediately apparent, as it uses all the cliches we have come to expect of an Eastern-type (i.e. oriental) perfume. Polished, silky, if resembling previous releases rather too much (there's a passing segment of Black Orchid as well), it's fashioned in the successful mold of Sensuous with a more gender-neutral spin that would make it a masculine fpr men not afraid of roses or an individual feminine for women who love somber and warm fragrances.
It uses three kinds of rose that are extracted in different ways: rose infusion, rose distilled, and rose de mai absolute. This technique was opted to relay texture and add dimension.Added notes are pink pepper, which complement the rose, the spice naturally having rosy aspects.
Egyptian jasmine absolute, orris Morocco, ylang-ylang and mimosa from Provence absolute are also included, which in my opinion give an indefinable bouquet that is rather more feminine and would have some men complain about it. The spice-flowers accord seems more prominent than the woodiness, making me think that spicy floriental would be a more adequate categorisation than woody. The woody backdrop is infused with a raspberry note thanks to synthetic musks, and includes natural patchouli, extraction of cedarwood, with benzoin resin and agarwood/oudh.

The concentration is Eau de Parfum and the bottles circulate in the 100ml/3.4oz size.

Twin Peaks: Gres Cabochard, Aramis for Men and Lauder Azuree

It's been noted before that Aramis bears a distinct kinship with Cabochard (Grès) through the common perfumer behind both creations, namely the legendary Bernard Chant. But two other perfumes fall neatly somewhere between those two neighbouring meridians: Azurée by Estée Lauder and Bandit by Robert Piguet. Roughly, they can be likened to a family:

Aramis being the butch Godfather patriach, well behaved on the outside, dangerously brooding on the inside. Cabochard is the maternal force turning the neck (and therefore the head as well) in any which way she likes, while Azurée is the younger long-haired son driving fast without a licence and Bandit the rebel without a cause tomboy daughter who shuns panties in lieu of leather pants. They could have been The Sopranos, had the show been more stylish-oriented and retro glamorous. Or not. It doesn't matter, we can imagine.

Actually I'm cheating: Technically, the original sketch for Cabochard from 1959 was later deprived of its intensely opulent, romantic floral heart of India-reminiscing blossoms to serve as the core of the formula for Aramis (1965). For those who didn't know it, Azurée (1969) is also by Bernard Chant; a fresher interpretation of the Aramis idea given a luminous fruity topnote of refreshing bergamot, while still remaining resolutely herbal.

Chant was mad for chypres, skanky animalic or non; his Aromatics Elixir for Clinique is a seminal study on mossy herbal patchouli with a big rose lurking inside the bush. Azurée, albeit herbally green and chyprish, is softer than Bandit and lacks the acid green bite of the quinolines that compose the latter's leather note, thus making it more approachable of the four specimens, if largely unsung.

Comparing the two classic fragrances from Grès and Aramis, Cabochard and Aramis for Men respectively, I find myself contemplating how reformulation has changed perceptions: Cabochard has lost something of its intensely feminine mystery of floral chypre throughout the years (the ylang ylang and civet have been watered down), gaining a toughened, ballsy exterior which brings it even closer to the virile Aramis; the latter hasn't suffered major loses so far, although a reformulation in the mid-2000s altered a bit of its veneer.  
Aramis appears somewhat sweeter and mossier, underneath the male snagging quality with its pungent bitter leathery and artemisia green notes on top laced with cumin and a hint of ripeness emerging very soon ("body odour zone", "wild!", "unbelievable"). It has a more powdery-earthy vibe overall, with a sweet pleasing note in the drydown which lasts amazingly well. Cabochard is more screechy and strident nowadays with its synthetic castoreum and floral reconstitutions, yet still rather formidable compared to so many blah scents around. Both are abstract landscapes where everything is sophisticated, yet wild too; a cultural map of the sexual revolution unfolded through the span of a couple of decades.

Certainly not interchangeable, but similar enough to appeal to lovers of rough, fangly greens with mossy, leathery drydowns, this quartet of fragrances ~Aramis, Azurée, Bandit, Cabochard~ has a place in any perfume collector's arsenal. All fragrances are highly recommended as "shared" between both sexes irrespective of their advertising campaigns.

Notes for Aramis for Men:
Top: Artemisia, aldehydes, bergamot, gardenia, green note, cumin
Heart: Jasmine, patchouli, orris, vetiver, sandalwood
Base: Leather, oakmoss, castoreum, amber, musk

Notes for E.Lauder Azurée:
Top notes: Aldehydes, bergamot, artemesia, gardenia
Heart notes: Jasmine, geranium, cyclamen, orris, ylang-ylang
Base notes: Leather, patchouli, oakmoss, musk, amber

Notes for Piguet Bandit:
Top: galbanum, artemisia, neroli, orange
Heart: ylang ylang, jasmine, rose, tuberose, carnation
Base: leather, vetiver, oakmoss, musk, patchouli.

Notes for Gres Cabochard:
Top: aldehydes, bergamot, mandarin, galbanum, spice
Heart: jasmine, rosa damscena, geranium, ylang-ylang, iris
Base: patchouli, leather, vetiver, castoreum, oakmoss, tobacco, musk, labdanum, sandalwood.

Top photo Vogue US cover March 1969. Vintage ad from the 1980s for Aramis for Men.

Estee Lauder Bronze Goddess Soleil: fragrance review & comparison

Estée Lauder never ceases to capitalize on tried & tested concepts and Bronze Goddess (the revamp of Tom Ford's formula for Azurée Soleil) was among the very best: a truly beachy scent that imitated skin baked under the sun. Bronze Goddess Soleil for summer 2011 however despite the similar name is a quite different fragrance and although the concept is a good one (refreshing splashing on and sunny cheeriness), I admit I was spoilt by the past into expecting something more than a simple lemon and light musks cologne.

The line is confusing enough since the company is re-issuing last year's Bronze Goddess for the summer at the same time that they're launching the new Bronze Goddess Soleil. [To see a comparison between the original Azurée Soleil and Bronze Goddess formulae read this article]. Last year's Bronze Goddess Eau Fraiche formula has a bright citrus quickly mollified by tropical tiare and milky coconut. It's the definition of a "skin scent", a vision of biscuit-hued flesh sprawled under tropical skies sunning itself at some beach where the sand is as fine as spun sugar and there's not a care in the world. It quickly became a cult favourite and deservedly so.

On the other hand, Bronze Goddess Soleil is more of a simplistic light and tart hesperidic scent, a boost of lemon freshness upfront (rather unlike the sweet cupcake note of Shalimar Light) prolonged via the easy solution of clean white musk and dewy notes. The bitterish accents of lavender and petit-grain are indeed a very distinct throwback to the classic Eau de Cologne "recipe", from 4711 to Jean Marie Farrina's.
Even though the idea is not bad, Lauder already had a cute citrus cologne with clean musks and blond woods in their line-up, Pure White Linen Light Breeze (a flanker to a flanker, imagine that!) which served as that "can't bother to think about fragrance" pick-me-up for days when the monsoon-like canopy of humidity seems inescapable. To provide another lemony lean cologne is a bit of a redundancy and the main reason I'm rather underwhelmed from this year's Bronze Goddess Soleil. Contrary to the established Bronze Goddess, it lacks both warmth and sexiness. It also lacks the classic coconut & vanilla sun tan lotion note (i.e.Coppertone in this case), which might make it preferable for those who have an aversion to that note in their summery splashes.
Still, not badly made, but my own buck is put elsewhere this summer...


Notes for Estee Lauder Bronze Goddess Soleil:
Top: Sicilian lemon, Calabrian bergamot, sweet tangerine, lavender and petit grain.
Heart: Mediterranean pittosporum, Tunisian neroli, Indian Sambac jasmine, Moroccan orange blossom, grapefruit blossom and pink lily nectar.
Base: blonde woods, iris, ambrette seed and crystalline musk.

The bottle of Bronze Goddess Soleil features a greener degradé on the base and the cap exhibits matte gold rings, to differentiate it from the other versions (well, apart from that soleil in the name of course). The concentration is marked as Eau Fraiche (it lasted about three hours on my skin, after eight hours I was vaguely sniffing a light muskiness) in 100ml/2.4oz. Available at Lauder counters while stocks last.

Estee Lauder Wild Elixir: fragrance review

A limited edition from Estée Lauder comes this month in the form of Pure Color Wild Elixir, or for short Wild Elixir, a vibrant floral Eau de Toilette that accompanies their Pure Color make-up line. Even though travel-retail and/or LE fragrances by Lauder (see Bali Dream) are not reserved for their more intuitive compositions (for those one has to look into the Private Collection more upscale line), they do not fail from a technical standpoint: The scents have good sillage and tenacity, they have a concrete idea which they express in a straightforward manner and they provide that feel-good factor which we associate with boarding planes in exotic locales of azure skies which necessitate a big straw hat, even if back home it's pouring madly; or with the easy elegance of clothes hot off the January cruise collections. Wild Elixir is no exception.

Lauder describes the scent thus: "The radiant, free spirit of today's woman with her deep passion for life is captured in a fragrance as expressive, individual and modern as she is. Pure radiance bursts from this vivid creation of genet flowers contrasted against soft, sophisticated amberwood.From the vibrant top notes, to the rich floral middle notes, to the dramatic yet smooth end notes, the feeling is vibrant, luminous and irrepressibly alive".

All you need to know is that Wild Elixir is a light, vivacious floral that doesn't feel "retro", but which isn't vulgary sweet either nor juvenile. The succulent juiciness of mandarin dominates at first, providing the sweet citric touch that reads as instant sunshine in the middle of winter when you're cussing finding your feet buried in snow first thing out of the door. The genet (broom) note provides the essential backdrop of bracken feel that keeps it interesting and contributes to a certain similarity with the juicy brightness of Coach Signature rather than with the serenely deserted landscape of Dior's Dune (which is also based on an interplay of broom and amber). No other flowers are clearly discernible, the notes more a product of imaginative creation than true reflection of essences. The drydown is nothing extraordinary, smooth tactile woody-amber (Lauder excells at this kind of base) but it pleasantly keeps the composition anchored for hours and hours on end, especially for something so bubbly and vividly fresh. In short, they could have done much worse. I predict it will be popular.


Notes for Lauder Wild Elixir:
Top: Mandarin, marigold, purple freesia, violet leaves
Heart: Genet flower (broom), wild gardenia, orris, pink muguet, blue jasmine, waterlily
Base: Amberwood, musk, sandalwood.

Available at the official Lauder site 55$ for 1.7oz Eau de Toilette

Related reading on Perfume Shrine: Lauder news & reviews

Estee Lauder Sensuous Noir: new fragrance

Estée Lauder had created a woody amber for women called Sensuous in 2008, luminous and uncharacteristically woody for the brand's feminine audience. The newest interpretation of that concept, just launching for the holiday season, is Sensuous Noir, a more intense expression which takes the original’s "molten woods" accord and adds floral depth and mystery.

According to Karyn Khoury, senior vice president of corporate fragrance development worldwide, The Estée Lauder Companies: “Sensuality as an experience and as an emotion has a very broad spectrum of expression. There are many moods, many facets, and many shades of sensuality, which range from the more luminous expression of Sensuous to deeper, darker, more mysterious expressions. This concept of exploring a darker, more mysterious olfactive territory and deeper shades of sensuality inspired the creation of Sensuous Noir.” [source]
Sensuous Noir is based on a chord of melted wood nature print, honey and amber but the floral aspects have been intensified: The fragrance encompasses exotic purple rose, rose essence and spiced lily, to evoke a midnight garden aura. “Queen of the Night,” alongside black pepper accent the scent with sweet headiness and spice respectively. The base includes "Crème Noir Accord" and Patchouli Prisma, alongside benzoin, honey, amber and vanilla, making for a gourmand take on woody.
The bottle of the flanker fragrance echoes the design of the original, only now dressed in mysterious purple.
Sensuous Noir will be available at all Estée Lauder counters in September 2010, the eau de parfum retails for $60, for the 1.7 oz/50 ml, and $48 for the 1.0 oz/30 ml. Additional information is available at: www.esteelauder.com.

Stars & Stripes: 10 Quintessentially American Fragrances

Reminiscing of my United States days now that Independence Day is around the corner, I cannot but admit my amazement instigated by the sheer size of the country and the numerous "pockets" of microvariables I witnessed throughout in all matters: nature, people and culture. Who could believe that the Latino-bursting humid Florida with its Art-Deco pastel houses and stretching highways has any relation to the glass skyscrapers, the bustling sidewalk and the loaded, steely sky of New York City? Or how can the jazzy Louisiana with its succulent Creole kitchen be compared to the barbeque pool parties in Los Angeles or the boxwood trees flanking the streets of San Francisco? In trying to assemble a list of quintessentially American fragrances, for men and women to share, I stumble across this very obstacle: One cannot generalise; especially concerning such a multi-nuanced nation as the US!

Still, there are olfactory elements which fuse together to create something that is perceived as American to my mind. The maritime pines, or the palm trees lining Miami beach which remind me of home; mixed with the bay leaves which lace not only Bay Rum the cologne, but also tangy Southern dishes. The lighter Virginia blond tobacco ~so different from the murkier, richer Balkan varieties which I have loved~ remininding me not of Istanbul-bound vagabondages but of a Marlboro rider, free to roam astride in the immense plains. The yellow trillium with its lemon scented flowers and mottled leaves; as well as the ironically named American Beauty Rose, brought from France in 1875 (where it was bred as "Madame Ferdinand Jamin") and commemorated in the Joseph Lamb ragtime "American Beauty Rag". Accessing the fragrances that represent to me the American classics however I recurr to some constants: The desire for a potent message, no matter if it is a "clean" or more herbal/woody one, the affinity for a certain latheriness in even the most dense oriental, the preponderance for traditional proper values.
All these and more comprise my reminiscences and associations with America the Great and I invite you to augment the list with your suggestions. Here are some of my own:

Florida Water Eau de Cologne
The sweet oranges bursting with sunny warmth and tanginess on the branches of Californian and Florida trees are the shift that took place when the traditional European recipe of Eau de Cologne, like the pilgrims, lay foot on the New World by the brand of Lanman & Kemp Barclay in 1808. The addition of clove and lavender imparts two elements of American significance which converge into one: hygiene!

Caswell-Massey's Number Six cologne
Supposedly worn by George Washington and part of the collection of the USA's oldest perfumery, what could be more American? Citrusy and rosemary-rich in a formal but also country-like way, its introduction in 1789 marked the raw, rugged manliness that was necessary for the times: noble ideals fought with decisive dynamism!

Blue Grass by Elizabeth Arden
The enterpreneur Florence Graham choose a name out of "Elizabeth and her German Garden", or altenatively from Tennyson's poem "Enoch Arden" and her former partner Elizabeth Hubbard, when she opened her first beauty salon in 1910 and became world famous as Elizabeth Arden. George Fuschs, a Fragonard perfumer, was commissioned to compose a scent that would honour the Kentucky Blue Grass horses of Arden's in 1934. The smell is one of the great outdoors: freshly dewy and herbal, old-fashionedly lavender-tinged pettering out to clean woods. Despite one of Arden's managers ominous forecasting ("it would remind people of manure and would be a flop"), it became her best-seller. Today it is forgotten, which is all the more reason to re-explore it as an American classic.

Old Spice by Shulton
There is no more poignant memory than dads and grandfathers smelling of this enduring classic of smooth spiciness and austere woods, with its traditional flowery accent of lavender and geranium. Intoduced in 1937 by William Lightfoot Schultz and composed by Albert Hauck, the cologne came in an identical men's and women's scent packaged differently, tagged"Early American Old Spice." It's now part of the Procter & Gamble brand. No matter how much it has become a cliché in perfumeland and how hard it is to shed the associations, the greatness of the scent cannot be denied. It was meant for the guys who would rather shed an arm than change grooming products (ie. typical male customers of half of the 20th century) and it has won several blind tests as "the most expensive, the sexiest, the most sophisticated" fragrance.

Youth Dew by Estee Lauder
Estee Lauder, a Hungarian-Jewish-hailing enterpreneur who flourished in the US, was responsible for the first American fragrance rivaling the French, putting American perfumery on the map and coming out victorious. Her classic spicy-balsam oriental of 1953 is a perennial: Introduced as a bath oil, it revolutionised the way women could now buy fragrance for themselves, rather than expect it as a gift. Perfumer Josephine Catapano (with Ernest Shiftan) married aldehydes with carnation, clove, cinnamon on a base of Tolu balsam, frankincense and rich amber to great aplomb. Despite being dense Youth Dew surprises me by its absence of animalistic dirtiness so beloved by the French. Headstrong, musty and not meant for wallflowers, Youth Dew is best ~discreetly~ enjoyed in the original bath oil form or the gorgeous body cream version.

Norell by Norell
''We all knew the formula was long,'' said Josephine Catapano, the perfumer of Norell (also of Youth Dew), ''like a treaty.'' It was her proudest creation (1968) with a pow of raspy galbanum and an intense trail of clove-y spice under the iron-starch aroma of aldehydes, which seems to date it; a fate fitting to someone like Norman Norell who nipped in waists before Dior and never paid attention to the vagaries of trends, choosing the timeless Babe Paley and Katherine Hepburn who both wore the scent. Forgotten, grabbed by Revlon in 1971 and later sold to Five Star Fragrances, Norell remains a harken-back to the glamour of cinemascope American images and wears like a rich mink on pampered skin.

Halston by Halston
The American designer Halston was born as Roy Halston Fronwick and in 1975 he embodied the scent of an era in his eponymous fragrance in a flacon famously designed by Elsa Perreti. Halston is that rare American chypre which forewent the classic Mediterrannean and foresty ambience for a minty and soapy warmth that lingered on skin seductively. In many ways it not only represented the disco epoch of Studio 54 but ironically enough also the "cleaner" values of the American ideal of sexiness.

Lauren by Ralph Lauren
Was there a college-dorm or high-school locker in America in the late 70s and early 80s that didn't smell of this 1978 creation? I've heard not! The terrific success of this part old-fashioned floral (violet, rose and carnation notes), part herbal-woody by Bernand Chant (Cabochard, Aramis, Aromatics Elixir) has pre-emptied the rage for designer scents in the following decades. Regretably has been reformulated to its detriment ruining the collective mementos of a whole generation.

Polo by Ralph Lauren
Conteporary to the feminine Lauren, Polo is as densely woody green as its bottle-green flacon ~in the shape of a flask with a gold cap and the rider trademark of Lauren's sports line embossed~ would denote. Its rich bouquet of patchouli and oakmoss composed by Carlos Benaim is accented with bracing notes of juniper, artemisia and pine with a light whiff of tobacco, embodying the very essence of an American forest getting on its legs and glidying past you like creatures out of The Lord of The Rings.

Happy by Clinique
No matter how much part of the olfactory landscape this cheerful little potion has become, its huge commercial success was based on 2 factors: It smells optimistic, a trait very much ingrained in the core of a new nation like the US, and it is a "Get me everywhere" scent that would never offend, another desirable in the increasingly non-tolerant American urban environment. Perfumer Roy Matts employed emollient tonalities of mimosa, melon and "clean" musks to gloss over the zinginess of grapefruit, resulting in a best-seller that still endures, 12 years after its introduction.

Sarah Jessica Parker Lovely
Three years after the introduction ~and terrific success~ of the first contemporary celebrity scent by Jennifer Lopez, Glow (2002), another popular figure, actress Sarah Jessica Parker agreed to launch her own scent under the aegis of Coty. A dedicated perfume lover with a self-admitted predeliction for CDG Avignon, Bonne Bell Skin Musk and Paris by Yves Saint Laurent, SJP was the perfect person to compose a celebrity scent: she's genuinely interested! Her Lovely is nothing short of lovely indeed, a refined, girly musky trail with subtle floral accents of virtual magnolia that can be pictured on every cute lady reserving a table & couch at Hudson Terrace or Terminal 5 roof deck on a balmy summer evening.

Well, 11 rather than 10. But we might as well leave it be!

Please post your own all-American fragrances recommendations!

Pics: Collen Moore The Stars and the Stripes, wikimedia commons, parfums de pub, cinematic passions.wordpress.com