Pitti Imagine Fragranze 8: Perfume Exhibition

From Friday to Sunday, 10-12 September 2010, Pitti Immagine presents the eighth edition of Fragranze at the Stazione Leopolda, Florence, the first fair-event in Italy dedicated to top level artistic perfumery created through research and sophisticated processes: essences, body-care and wellness products, cosmetic specialties and scented accessories.

In recent years, FRAGRANZE has become an observatory following the evolution of olfactory culture thanks to a full calendar of special projects, preview presentations, talk shows and press conferences -– organized by Pitti Immagine and the exhibitors. Last September FRAGRANZE presented over 160 brands and was attended by 1,700 buyers, a 35% increase compared to the previous edition, with double the number of foreign buyers attending from France, Germany, Russia, the United Kingdom and the United States. 114 journalists were registered representing a total of 72 publications from all over the world.

The theme for the new setting of FRAGRANZE, curated by Alessandro Moradei, will be the maieutic qualities of nature: colorful, spontaneous and geometric plants will harmoniously invade the Stazione Leopolda, creating an atmosphere that triggers warm, natural feelings, stimulating dialogue. Spring and Charms, the two most recent exhibition projects, will each have their own layout which will be coherent with and functional to their respective products.

Sissel Tolaas, the Norwegian scientist, artist and scent provocateur has been invited to attend this edition of Fragranze. From her Berlin laboratory where, to date, she has filed away up to 6730 odors – in a kind of olfactory diary/library - with her creations and artistic performances, Tolaas has launched a unique olfactory education project: training people to recognize, accept and define the odors of places, things, bodies and emotions. Sissel Tolaas will present part of her research at the Stazione Leopolda and will illustrate the reasons behind her extraordinary work and the methods she uses.

Watch the Pitti video on this link.
Information on booking and participants on www.pittimmagine.com

Il Profumo del Futuro: Pitti Immagine Fragrance Exhibition Florence

The 7th chapter of the Fragranze exhibition by Pitti Imagine, dedicated to the appreciation of artistic perfumery and niche brands will be held during Friday 11th to Sunday 13th September at Florence, Italy. The exhibition is focused on professionals, but is also open to the public on Saturday 12th (price admission 10 euros).

Participating perfumers and brands:

Céline Ellena, Pierre Guillaume, Mona di Orio, Clara Molloy, Honoré des Pres, Sigilli, Nasomatto, Les Parfums de Rosine, Biehl, Lorenzo Villoresi, Vero Kern, Etat Libre d’Orange, Esteban, Penhaligon’s, Byredo, Senke, Andy Tauer, Montale, Mark Buxton, Arturetto Landi, James Heeley, Eugenio Alphandery, Laboratorio Olfattivo, Creed, Miller Harris, Enrico Buccella, Felice Limosani, Annick Goutal, Christian David, Eau d’Italie, Pure Distance, By Terry, Jane Iredale, Laura Tonatto, Sebastian Alvarez Murena, L’Artisan Parfumeur, Bond n9, Maurizio Cerizza, Amouage, Etienne de Swardt, Lisa Simon, Marie Helene Rogeon (Rosine), Olivier Durbano.

Brands and perfumes featured:

Daimiris, Cozumel, Epic, Chaman’s Party, Bois Velours, Acqua Fiorentina, N.20, Blanche, Bois Plume, Alkemi, Oriental Lounge, Havana Vanille, Asprosa, Nuda, Ea, Alambar, Nu Green, Honoré’s Trip, Chaman’s Party, 3 Fleurs, Lime Tonic, Gardenia, Approdo, Futur, Midnight Oud, Chamarré, Cote d’Amour, Rum Tonic, La Rose Legere, Aouda, Night Scented Stock, Mare Nostrum, Nomaoud, Fat Electrician, Jabu, Versilia Vintage, Wazamba, Synthesized Lotus Roots.

Place and Time:

11-12-13 September 2009 from 10am to 6pm

Stazione Leopolda,

Via Fratelli Rosselli, Firenze/Florence

Forum event: Il Profumo del Futuro (fragrance of the future)

on 11th and 12th September 2009

Spazio Alcatraz – Stazione Leopolda

4 talk shows about new natural raw materials, global and regional odours, historical transformations of the olfactive sphere, and sensorial fusion (marrying perfume and wines)

You can download the programme on this link: press Calendario. You can also search for hotel reservations through the Pitti Imagine site (on previous link)