Monday, July 26, 2010
L'Air du Temps is Rocking: New Design by Phillipe Starck
Celebrated French designer Philippe Starck has given L’Air du Temps, the classic Nina Ricci fragrance which the 61-year-old admits to wearing himself, a new look.
The design is unusual, very sleekened and gadgetry-like, yet not linear. The famous doves that denoted world peace after the end of WWII when the perfume was introduced take a new tougher, silhouetted line that is "rock n'roll". One could argue that the new design is distanced from everything which historically and emotionally we have come to associate with L'Air du Temps: The open wings of the doves in flight are stylised yet they're still kissing (see their beaks unite at the very very top), but one could almost see a cattle skull in profile, a boomerang or a shark's fin at one side's point.
According to Osmoz, the limited-edition item has two goals: "offering collectors an exceptional bottle, and proving that more than 60 years after its launch, the fragrance is still modern and… totally in “l’air du temps” (i.e. the zeitgeist, or the spirit of the times)".
L’Air du Temps by Starck, 1.5 oz/45ml.: 69 euros. Available from mid-October.
Then again, like a proper classic, L'Air du Temps, the flagship of Nina Ricci, at least optically has always been on the vanguard, offering myriads of permutations to reflect the times: Watch some of them on this previous Perfume Shrine article.
photo via buybuy