Penhaligon's Sartorial: fragrance review & draw

Penhaligon’s latest fragrance, Sartorial, is tailored; literally. It reminds me a bit of the Humphrey character in 1980s BBC Yes Minister! satirical series: of a certain age and social placement, immaculate, a bit stuffy suits thanks to the job requirements, yet there is a glint in the eye, no doubt about it. You can't deny there is rhyme to its reason and intrigue to its plot, but is the scent as inspired as it's suggested in the press material?

Still for all its smell-good factor within the tired (by now) aromatic fougère* genre Sartorial by Penhaligon's presents something of a dichotomy: On one hand, it reminds me of my elegant grandpa (he uncharacteristically wore chest-thumbing Givenchy Gentleman and carried an inexpensive white bottle of Tabac with him on beach vacations, of all things), so young blokes might get scared off ~or repelled, it depends on their lineage memories.
On the other hand, it's got something of the ape-to-gentleman British touch which Penhaligon's obviously meant to catch for overseas audiences, so chalk it up to a success at the drawing table, pun intended. What's left to wonder is whether high-end shoppers will immediately realise that it is so reminiscent of older classics of the 70s that have trickled down to the point of "old man scent" (Please refer to our The Perfume Wars Old Lady vs.Older Woman Perfume article to fully realise the implications of such a moniker)

Created by perfumer Bertrand Duchaufour at the nudge of Emily Maben, Penhaligon's marketing director, it was inspired by the scents of the workroom at Norton & Sons, bespoke tailors at No. 16 Savile Row who dressed everyone from insulars Winston Churchill and Cary Grant to "imported Beau Brummels" Fred Astaire and King Juan Carlos of Spain. Now, the tailor's doesn't really smell of much, you might argue, perhaps a bit of that indeterminate wooliness and dry chalk that is par for the course where flannels and fine cashmeres are cut to produce those bespoke suits we admire. And you would be right! So, we're dealing with a transposition of Englishness into a brand which is characteristically British to a fault to begin with; it's a bit like putting a huge beret on the Eiffel Tower or an extra pinch of sugar to a square of Turkish baklava!

According to Penhaligon's:

"Sartorial is a contemporary interpretation of a classic Fougère; the traditional notes of oakmoss, tonka bean and lavender have been exquisitely stitched together with woods, ozonic and metallic effects, leather, violet leaf, honey and spices to create the perfect illusion of a tailor’s workroom. The modern thread running through Sartorial is beeswax; echoing the blocks of wax each thread is run across before stitching. This sweet smudged note ties together the more traditional elements; the oiled flash of shears cutting cloth, the rub of fabric beneath fingers, tobacco tinted cabinetry, puffs of chalk in the air and old paper patterns vanilla with age".

Nice story, but what is original in Sartorial is first and foremost structure: One of contrasting duality between tradition and deconstruction (is it old or is it new again?), and one which reinterprets programmatic elements into an abstract impression, much like the fougère itself. Lavender, oakmoss, patchouli and often geranium with coumarin as the sweeter note act as the skeleton of the fougère, the most archetypally "virile" genre, but also one which doesn't evoke a natural smell but rather the Victorian salons where men were allowed to scent their handkerchiefs with "clean" colognes and waft them in the air. That's so Penhaligon's I could tear up a bit. The dichotomy is so clear as if Terence Stamp is weilding his sabre in Far from the Madding Crowd and then shoots a baddie in The Limey.

The arresting top note in Penhaligon's Sartorial is nicely misleading, seemingly giving the impression of a masculine cologne citric blast (thanks to traditional distillate neroli, often featured in men's colognes as a mid-hesperide, mid-floral top note). But it's actually a careful, intelligent nugget which belies any classification: It combines the sharp notes of ozone with the soapy-clean-after-shave effect of aldehydes, sprinkled with the metallic-watery note of violet leaf (very cliché, as it's featured in so many unisex and masculine contemporary scents, so obviously Bertrand is toying with us). Despite the mention of spices, the effect is not pronounced (a bit of pepper is all I sense). Sartorial is not a spicy fragrance and none of the spices make themselves known per se; the wonderful leather, lavender and patchouli-coumarinic facets rise soon after the top notes dissipate and persist for long: The caramelised end of the spectrum of lavender is supremely coupled to the naturally occuring dark cocoa note of natural patchouli absolute. It just smells good!
The earthiness of patchouli is a given for Duchaufour who has proclaimed the earth's smell as an eternal inspiration (and who uses the Racine base** to infiltrate his compositions with it very often, a note between aged vetiver and polished woods): The effect is not exactly "dirty" though (as in dirt), as it is closer to yummy, honeyed and lightly incense-like (more myrrh than frankincense) and somewhat musky: think of Luten's mysterious and intense Borneo 1834 with its roasted notes and Ayala Moriel's Film Noir than Chanel's fluffier chocolate meringue Coromandel.

Penhaligon's Sartorial weaves its strange spell by its poise and cocksure attitude at the tailor's fitting: Not only does it not proclaim whether it's a "leftie" or "rightie" (is this too much information for a Brit?), it's snuggly enough to be filched by a woman as an androgyne backdrop for when she ventures out to turn the tables; only if she's supremely feminine however!

One carded sample is available for a lucky reader. State what you think if you tried it in the comments; or, if you haven't, whether you like its concept or not and why.

Notes for Penhaligon's Sartorial:
HEAD NOTES: Aldehydes, Ozonic Effect, Metallic Effect, Violet Leaf, Neroli, Cardamom, Black Pepper, Fresh Ginger
HEART NOTES: Beeswax, Cyclamen, Linden Blossom, Lavender, Leather
BASE NOTES: Gurgum Wood, Patchouli, Myrrh, Cedarwood, Tonka Bean, Oakmoss, White Musk, Honey Effect, Old Wood Effect, Vanilla, Amber

Artist Quentin Jones was commissioned by Penhaligon’s to create a stop-motion animation exploring the story behind the new gentlemen’s fragrance Sartorial. Filmed at the Norton & Sons shop on Savile Row, the animation features the fragrance’s creator Bertrand Duchaufour. Patrick Grant, the owner of Norton & Sons, also makes a cameo appearance. The opening scenes depict perfumer Bertrand Duchaufour at Norton & Sons, absorbing the scents and smells of the workrooms. Bertrand is seen smelling the fragrant scents exuded from the rolls of fabric, machinery and paper patterns before he is able to embark on the creative journey to craft a contemporary fragrance or cologne inspired by the scents and smells of the famous Savile Row workrooms.



*Aromatic fougère is a subcategory of the "fougère" family of scents: Essentially, an accord of lavender-oakmoss-coumarin (from tonka beans) creates the classic fougère (examples of which are the historical Fougere Royale by Houbigant which started the "family" and the 70-80s classics Azzaro Pour Homme, Paco Rabanne pour Homme, Drakkar Noir) and touches of aromatic plants (usually herbs) are added.
**Corps Racine by Symrise or 2-(3-phenylpropyl) Pyridine according to H&R

In the interests of full disclosure, the company sent me samples in the mail to try it out.

The winner of the draw...

...for the Le Labo samples is Gregory. Congratulations and please send me a shipping address, using the email contact on Profile or About page so I get these out to you soon!
Thanks everyone for the enthusiastic participation and till the next one!

How will the LVMH Hostile Stake Affect Hermes Fragrances?

It's no news that Louis Vuitton Moët Hennesy (LVMH) acts as a real-life Pacman, trying to eat all pac dots, i.e. luxe companies, through the maze of the international luxury market, digesting them into an undistinguishable mush which tends to divest them of their artisanal roots and top-notch quality control in lieu of creative bean-counting and super profits for crass product that screams "look at me".

Their latest desire to impose a hostile takeover at Hermès International (or at least the deciding majority of votes at board meetings), as announced at the end of October 2010, poses some serious problems and lots of opposition, no less from the heirs of the late Jean Louis Dumas. Of course with Hermès set to report another revenue increase, a 30% for the third quarter 0f 2010, it’s easy to understand why LVMH CEO Bernard Arnault ~whose own profits have slipped in the last year~ has such a keen interest in the company! "The family has clearly and unanimously told Le Figaro that the French mogul is to back off: "If you want to be friendly, Mister Arnault, you need to withdraw," Bertrand Puech, a fifth-generation descendant of founder Thierry Hermes, was quoted as saying. The family owns about 73% of Hermès' share capital, and its partnership structure means no change in contral can take place without family agreement. Afterall, it's family-run which cemented both their heritage and their endurance during the international economic crisis. With Arnault banging down the door, "will class be turned to mass", as Newsweek wondered?

It is not widely known however that LVMH had already acquired some shares at the beginning of 2008 through societies which belonged to them (equity shares), but it was the announcement on Reuters of 17,1% retaining of the total capital of the rue du Faubourg Saint-Honoré house which sparked the flames, especially since it was reported to the saddle-producing house only hours before going on air: Actually it was 5% and 10% of the capital of Hermès on October 21st and 15% on October 24th, to be more precise. According to the same source "LVMH said over the weekend it had acquired its Hermes holdings at an average price of 80.5 euros a share, or a 54 percent discount to Hermes' closing share price prior to the announcement, raising questions as to how it had secured such a price."

Women’s Wear Daily reports that the company used a number of stealth maneuvers, including cash-settle equity swaps and use of several cannily named LVMH subsidiaries, to increase its stake in Hermes by over 14% without identifying itself as a competitor to Hermès brass! [quote] Is Bernaud Arnault the Anti-Chirst? Meanwhile, the group will await the French market regulator's decision on whether LVMH's stake purchase happened legally.

The fiercest competition and the heavyweight fight concerns handbags, the two competitors owning the top prestigious manufacturing of coveted luxury handbags in the world. But since they also own some of the best known and respected fragrances sectors respectively the questions does enter the scope of the Perfume Shrine.

Hermès is a peculiar case and merits its own analysis, because it's the last ultra-traditional, ultra-refined, top-notch recognisable luxe company with fragrances in its portfolio standing on French soil still. The historic house of Guerlain has been already taken-over by LVMH several years ago and the effects have been somewhat less than satisfactory for those of us who appreciate history, family-held tradition and minute attention to quality controls and artistic concepts. The flux of the the behemoth's money benefited the refurbishing of the perfume mecca that is the flaship store at Champs Elysees, yet it has resulted in dubious reformulations, an avalanche of questionable releases priced for Arab shieks with a penchant for showing off French insignia and the reliquinshing of the firm's control by the last heir, Jean Paul Guerlain.
Parfums Dior have suffered an even worse fate in the hands of LVMH, lowering the quality of the vintages and repackaging blatant lies with the same names on the tags but half the soul. Givenchy, the former bastion of restrained elegance under Hubert de Givenchy, became the producer of myriads of mainstream fragrances for men and women who dare not differ from their fellow commuters on the train to work.
Chanel, on the other hand, although still independent, stirred surely by the Wertheimers, has profited by a long-held respect and almost awe which it doesn't wholly deserve nowadays. Although the Les Exclusifs move was one of quality, albeit also of impressionalism and opposite awe towards Hermes who had just issued the Hermessences before them, the latest releases ~from the shampoo-formula trite Chance Eau Tendre to the uber-bland and predictable masculine Bleu de Chanel~ point to a downspiral fall which is echoed through the halls of Rue Cambon and its mirrored staircase in no uncertain terms.

The only one left to guard Thermopylae in what seems like the last bastion of French tradition is Hermès and I for one sincerely hope it does not go down in history for a Spartan ending. In perfumery terms, that would mean a capitulation to the lowest common denominator, an eradication of everything and starting afresh (look what happened to the Italian house of Fendi parfums, which had a sudden discontinuation of ALL its perfumers upon seizure by LVMH) and a spike at prices on faux-luxury "fountain" extraits de parfum with fancy names going for several thousands of dollars...

Luxury writer Dana Thomas, who famously wrote the pithy Deluxe: How Luxury Lost is Lustre is fingering the French mogul as a fiendish money-making former property developer with no artistic sensibility and comparing Louis Vuitton to McDonald’s “A million served,” says Thomas drily. The logo is as recognisable as the golden arches. “It really is. I would certainly put it in the top 10, along with Nike, Coca-Cola...”

Hermès, to their credit, continued to be family-run in a world which moved into complex corporate circles and in a rare perceptive move hired an in-house perfumer of international renown, Jean Claude Ellena, who with his masterful, very refined palette and distinctive style imbued the Hermes fragrances with a clear signature, a refined intellectualism and a sense of true old-money luxury: not trying too hard, no gilted logos, no vulgar display of affluence, a in-the-know hush-hush acceptance of secret codes. Of course this move proved to be financially intelligent while still a continuation of the spirit of the house: The fragrance sector for Hermès bloomed to unprecedented heights and the company even considers expanding to the Asian market with a specific line geared only to them.
Would a take-over by LVMH signal the destruction of such a happy co-existence of quality and successful presence in the market?

According to a very perceptive and spot-on article in Forbes: "Unlike many of its competitors, including major French conglomerates Louis Vuitton Moët Hennessy and PPR, owned by billionaires Bernard Arnault and Francois Pinault, respectively, the brand has been able to increase sales by continuing to please its core customer, rather than aiming to attract a broader audience. At Hermès, you won’t find a $500 dollar handbag like you will at PPR-owned Gucci, or $300 plastic costume earrings, which are on sale at privately-owned Chanel. Instead, the 170-year-old company focuses on producing limited editions of their handbags, which begin at $5,000. “What’s really interesting about Hermès is that they have not followed the typical luxury model,” says Lucian James , president of Agenda Inc, a brand strategy firm in Paris and San Francisco. “When other luxury brands were reaching to a slightly bigger mass market, Hermès made a very specific decision not to do that.”

It's interesting to note, according to an interview in French newspaper Le Figaro, how the manager Patrick Thomas has since opposed the behemoth's insatiable appetite in no unclear terms, going at the root of the matter: “Hermès has absolutely no need of help, support or guardian.” “This culture (of craftmanship and strong traditions) is hardly compatible with one of a big group. It is not a financial battle, it’s a cultural battle.”

Indeed...

All opinions pronounced by Elena Vosnaki are the sole responsibility of its author and are not endorsed by any luxury house.

pics via mediairte.com, newsweek & dana thomas

Thierry Mugler Womanity: fragrance review

All Mugler fragrances create a stir, from the iconic Angel to the stomping woody jasmine in Alien, the metamorphosis-inducing androgyne tuberose of À Travers le Miroir to the surprising Miroir des Envies with its Nutella chord: Womanity, a woody, sweet (fig notes) and salty Eau de Parfum which was advertised with fish references (the caviar accord) alongside the name cannot but conjure images of female genitalia to the fertile imagination. And maybe this was at the back of the mind of Mugler and the creative team at the Clarins group all along!
The designer's house has almost gone bust, kept afloat via perfume & accessories and the man has buffed himself up into a mutilated rendition of a seedy-magazine bodybuilder named Manfred. Something has got to keep the perfumes at the position they are nevertheless and that something is innovation and originality. Womanity is no exception, the definition of a love-it-or-hate-it fragrance, much like all Mugler perfumes are with the possible exception of Cologne.

"Womanity is the quality of being a woman. We differentiate ourselves from the rest of huMANity in biological, social, cultural and spiritual terms" (according to womanity.blogspot) Colour me unimpressed. Yet the composition which perfumers at Mane concocted for Parfums Mugler is nothing short of apocalyptic (in both senses of the word). The overwhelming sweetness (and loudness!) of the fig note is flanked by the austerity of wood and a salty nuance (ever so slight) which manage to create something that doesn't conjure anything concrete, and doesn't recall any other fragrance on the market. In fact if the saltiness was more pronounced (as the woody drydown progresses the arch seems to fall flat and become dull and incongruent) we would be talking about a true classic-to-be.

Smell and compare with other fig fragrances ~such as the two classics, Philosykos by Diptyque and Premier Figuier by L'Artisan Parfumeur with their hint of coconut and bitter leaf note; or the ultra-refined Un Jardin en Mediterranée by Hermès with its herbal aromata~ and you will see how Womanity differs. First of all, there is a watery-sweet note on top which is very unusual: The fruity note passingly resembles that in Un Jardin En Mediterranée or Figue Amère by Miller Harris, but whereas the warmth co-existed with the cool in the Hermès fragrance, laid on thin over the green notes, and it was bitterish-cool in the Miller Harris, in Mugler's Womanity the figs have caramelised. Their succulent flesh id more apparent in the sun than the leaves or the bark of the tree, with a nod to fig cookies as well. And then the salty note, said to evoke caviar!! Its intimate, lightly animalic quality is musky and intriguing. Pierre Aulas, olfactive director of Clarins Fragrance Group, revealed that it was a true challenge to work on Mugler's idea of combining savoury and sweet notes. The ambery-woody drydown is the "weakest" part aesthetically, borrowed as it seems from Alien, and not exciting enough, echoing as it does a base common in other fragrances on the market.

The finished effect though is so powerful that it is worth amassing some of the quotes of people who have sampled Womanity and publicized their impressions on Fragrantica. Those range from the impressionist ("a futuristic scent, or what perfume would be like on an alien planet" and "something a mermaid would wear. Overpoweringly fishy at first as she rises from the sea, but later as she is sitting on a rock combing her tresses, breezes from the nearby fig groves sweeten the air. Perhaps she is on a Greek island somewhere in the Mediterranean") to the programmatic ("I know many people get citrus, fig, salty caviar, nail polish or bad body odour, but I smell spicy cookies" and "Womanity smells like popcorn from a movie theatre, filled with gobs butter"), all the way to the purely dismissive ("It smells dirty, like youd been cutting trees all day and smoking at the same time, but smells even worse than that if you can imagine"). A fragrance which creates strong feelings......but a very strange one!

Thierry Mugler has once again jumped into the deep end with Womanity, proposing a new release which sounds odd but will definitely open up new doors, possibly more refined along the way. If the previous Mugler scents are any indication to the spawn they leave behind, then expect to smell more of this combination in the future. I don't think I would personally wear Womanity, my tastes running to subtler, more intellectual routes concerning personal fragrance, but I cannot deny its risk-taking as the proper stance to take at the moment, even if not entirely successful. If all fragrance houses did this, the world of perfumery would be much more interesting at least, without a doubt!

NB: The review is based on my own sampling at store and at home and NOT on the promotional pre-release "kit" which several other bloggers got in the mail in summer 2010.



Related reading on Perfumeshrine: Thierry Mugler news & reviews

Caviar on Fig photo by Boverthemoon

Bertrand Duchaufour: "My work always seems to come from bumping into someone unexpectedly"

How romantic is it for a modern day perfumer to get initially interested in perfumery because he fell in love with a girl with great taste in fragrance at 17? (She was wearing Chanel's No.19) And is it any wonder that Guerlain's Mitsouko and Jacques Fath's Iris Gris still remain to this day the olfactory monuments by which consequent artists set the bar?

Bertrand Duchaufour, perfumer for Comme des Garcons, L'Artisan Parfumeur and Penhaligon's among others, who trained at the Lautier Florasynth group in Grasse while also working at Florasynth Paris and Créations Aromatiques (the two companies merged in 1997), is revealing these and other interesting points about his tastes and work perspective in a short & sweet interview hosted on Osmoz.com on this link.
Worth a read!

Yves Saint Laurent Belle d'Opium: fragrance review

When the perfume gods are chastising your Hubris (in this case taking the original Opium and changing the hell out of its familiar, groundbreaking spicy bouquet "thanks" to IFRA restrictions), Nemesis comes in the guise of bland innocuousness meant to flop, namely Belle d'Opium. Long forgotten are the droves of protest ~and inevitable adoration~ on the addictive powers of the original Opium by Yves Saint Laurent; the almost contraband repackaging in certain countries so that it wouldn't pose challenges at customs; and the Australian peanut growing governor who banned its sales in his county. Belle d'Opium merely raises an eyebrow at best with its almost masculine structure, which isn't wholly intentional and belies the fanfare and the Romain Gavras commercial (watch here) with which it was launched to the scene a little while ago.


It's no fault of the competent perfumers, Honorine Blanc and Alberto Morillas, but rather a capitulation to the sacrificial pyre that the "Intentional Fragrant Abyss" (our own patented IFRA acronym, which seems more like it) is pushing most modern perfumes into. Firmenich, who produces the juice for bean-counters L'Oréal, is obviously too afraid to bypass these new restrictions and given a cheapskate budget they are following the bland and confused brief to the letter: Make a programatic spicy floral-oriental for people who are afraid to venture outside Lahore for fear of coming to terms with real poverty and those who think visiting Paris means shopping for scarves signés, stuffing on croissants and doing Le Louvre in under 3 hours.
Oddly, the perfumers were obliged to pronounce such silliness as "the fragrance was inspired by France's cultural references such as the Belle de Jour film or Belle du Seigneur book [they wish!] but also international references, like Bella Swan in Twilight [there you go!] who is a fresh-faced young woman, a romantic figure later acquiring dark psychoses." [sic, I kid you not]. It's very bad timing that Armand de Villoutreys, president of Firmenich, was put on record in the September issue of Cosmétique Mag admiting there is no time for the company to work properly: "We receive an avalanche of briefs and the whole chain is overheated. It's mechanical, in the sense that we ought to be very quick and we don't have the necessary time to devote to each step". Uh huh...

Although the listed notes of Belle d'Opium include jasmine, gardenia, peach, sandalwood, lily and pepper, I'm scared to report that the whole smells of neither, but rather an abstract and shapeless spicy-woody composition, beggining with a muted fruity-cardamom note and ending in the familiar woody-ambery-patchouli drydown of myriads of modern fragrances, plus an incense hint. Spicy perfumes, like masterful ganster films, have the great advantage of having a core duet of players who battle for reign within the gang crossing each other and siding with other forces in order to prevail; you're at the edge of your seat to see who will overpower whom. Just observe the majestic (and statement-making) Poivre by Caron with its pepper & clove shot-down at dawn. If only Belle d'Opium had the guts to double-cross its partners, we might have something memorable in our hands. As it is, we're not only far from -even- PG13, but firmly into the Nickelodeon channel.

To add insult to injury, neither the sillage nor the lasting power are technically adequate for an Eau de Parfum, which ~with said perfumers involved~ suggests a quickly churned out "generic" please-the-masses deodorant for the price of a proper perfume.
What bugs me most? According to inside info I have the name Belle d'Opium was chosen to ride on the heels of Yves Saint Laurent's best-seller and will be eventually pulled in favour of simply "Belle". If Belle reminds you of... B'Elle (a fictionary flanker of Elle by the same brand maybe?), it's because that's the concept to begin with. Be Elle? Nah....Shame, really!

Available at major department stores in Eau de Parfum concentration (from 53 to 90 euros).

photo collage originally uploaded on stylista.gr

Le Labo AnOther 13 & Baie Rose 26: fragrance reviews & draw

Never were two fragrances by the same niche line been so contrarily contrasted: Where I expected the pedestrian I got a brilliant surprise and where all signs were siren-calling (the rare, the uber-exclusive!) I was crest-fallen. I'm referring of course to Baie Rose 26 and AnOther 13 by Le Labo, this autumn's newest releases by the hip niche line who provoke, as much as put things up for an interesting discussion on the boundaries of art and marketing.

Baie Rose 26 comes as a welcome surprise in a market inundated with the plethora of pink peppercorns (i.e.baies rose) peeking from ultra-fruity compositions with the requisite patchouli base that makes for modern "young" juice (what's accusingly called a "fruitchouli" ). The initially piquant top note of pink pepper sets the scene for a very diffusive fragrance, which radiates from both blotter and skin, slowly revealing a generous rose heart; like roses half-hidden in an aluminum chest under bullet-proof glass in an Ian Fleming novel.
Perfumer FrankVoelkl, who composed both Musc 25 and Iris 39 previously for Le Labo, tackled pink peppercorns (which naturally have rosy facets) and made them woody-musky with a prolonged drydown full of Ambrox reminiscent of the finish of Mille et Une Roses by Lancôme and Stella by Stella McCartney. There is even a deliciously weird, but oddly very becoming, "vomit note" that reminds me of Karo Karounde, an exotic essence which is used in Pleasures by Lauder. If that makes you queasy, fear not: it's only an impression and a little bit of jarrigness makes for an artistic outcome.
Although Rose 31 is already a best-selling fragrance in the Le Labo portfolio (a spicy cumin-rich rose note which makes for a rose "sweating" from the inside), the perfume enthusiast could find merit to include Baie Rose 26 in their collection all the same. I admit I'm sorely temped!

Baie Rose 26 notes:
Ambrox, Clove, Pepper, Rose, Baie Rose, Musk, Ambrette, Cedar, Aldehyde

Baie Rose 26 by Le Labo is available only in Chicago (it's a "city-exclusive", following Le Labo's annoying but business-savvy ~apparently~ technique of saving some frags for specific cities around the world).

AnOther 13 is the definition of a limited edition: only 500 units are produced globally, in partnership with so-hip-it-hurts AnOther mag in London. This project was born thanks to Sarah of Colette boutique in Paris who initiated the creative collaboration between the Le Labo founders and Jefferson Hack, editor in chief of AnOther Magazine. Jefferson Hack is a renowned British journalist and magazine editor who co-founded Dazed & Confused in the early 90’s and who launched AnOther Magazine in 2001. Perfumer Nathalie Lorson (praised on our pages for her Poivre 23) was called to blend a "dirty musk which your nose will want to go back to the skin that wears it more than you want to". Errr, no, actually; if you put this on skin, you run the risk of having your arm fall off!

Let me explain myself after this provocative statment: AnOther 13 is a monochromatic take on Ambrox and musks (three major musky aromachemicals, Muscenone delta, Ambrettolide and Helvetolide; more on different synthetic musks here) which murmurs disparaging bon mots with vicious intent and which unfortunately has the half-life of plutonium, i.e. you will be scrubbing and scrubbing if you happen not to appreciate that sort of thing.
Ambrox has certainly been toned & honed through several popular fragrances in the last decade (see our article on Ambrox here), but 2010 has seen it being writ large on the marquise, as the prominent star, which is a new twist. Contrary to Juliette has a Gun Not a Perfume, though, AnOther 13 is not solely based on Ambrox but is rather a composite of strong mostly woody notes which project with the force of steel. Helvetolide, a synthetic musk with fruity aspects (apple and pear-like) contributes a note which can be identified as "wet dog", Delta muscenone is reminiscent of real ambrette seed (and could stand for that) while Ambrettolide is strongly musky with a warmer feel. Yet the Le Labo fragrance isn't a "musk" in the traditional sense, nor is it nauseating in the aquatic and eerie mould of Sécretions Magnifiques: The piercing woody-ambery metallic note has something of the tormented Erica Kohut as she stabs herself aimlessly (and certainly non lethally) in lonely despair. A disturbing fragrance, to be sure!

Le Labo AnOther 13 notes:
Ambrox, Salycilate, Muscenone delta, Helvetolide, Ambretteolide, Cetalox

AnOther 13 is available in numbered bottles at Le Labo boutiques and at collaborating partners around the world: Liberty in London, Isetan in Tokyo, Barneys in the US, and Colette in Paris. It comes in one size (100 ml/3.4oz) and is sold at regular Le Labo 100 ml prices (i.e.200$) .

For our readers, a draw!Draw is now closed, thanks for the participation! Create the next frag concept for Le Labo in the comments & enter to win a sample of both exclusive fragrances!

Disclosure: For these reviews, I both paid out of my own pocket for decants for reviewing purposes through splits and was sent (a little later) samples in the mail by the company itself. Funny timing, but a great opportunity to be generous with our readers.
Asia Argento in a provocative photo shoot uploaded by girlsgirlsgirls on Photobucket. Another 13 photo found on Basenotes.

Ormonde Jayne Opens on Sloane Street

Ormonde Jayne celebrates its tenth and most exciting year with today’s launch of the new flagship boutique in world famous Sloane Square, London. The third and newest address of Ormonde Jayne in London is 192 Pavillion Road (site of the old General Trading Company) and like the first boutique in Old Bond Street, it neighbours with Tiffany’s, Cartier & Links of London. Designed by Caulder Moore, the smoked glass & antique gold shagreen walls give the store Ormonde Jayne’s trademark sophisticated decadent look. According to the founder Linda Pilkington, it was waiting to happen because it was so fitting the concept of the firm anyway: “When I first saw the “to lease” sign on Pavillion Road, I knew it would be the perfect location for Ormonde Jayne and I have always loved Sloane Square. Our original business plan was to start looking by the end of 2011, but I operate on instinct! As we are an independent company without outside investors, we have the luxury of making quick decisions. Following the success of our debut in Harrods earlier this year, it felt like the next logical move. Sloane Square is an international address in the heart and soul of London & we are thrilled to be opening today”.

Don't forget to check our other Ormonde Jayne articles and news.

Outlaw Perfume: Revolutionizing the Industry One Step at Time

If you are one among the many perfume enthusiasts who in the last few years has been informed of the restrictions which have been self-imposed by the International Fragrance Association and the lobbying at Brussels in the European Union of several groups concerned with the allergens, hormone disruptors and other assorted impending signs of the coming Apocalypse in your humble Eau de Toilette, and have been severely icked, irrated and all around cussing beneath your breath, wielding your fist at the powers that be who nanny this existence for you, then read on. And rejoice, because not all is black and doom. A handful of perfumers (natural perfumers of the Guild on this occasion, but how far can more mainstream perfumers be?) are rebelling against perfumery restrictions which do not make much sense.

We're not talking about materials which have been proven to cause brain damage (a miniscule amount already banned since many many years), but of such innocuous and traditional ones such as citrus essence or lavender. Outlaw perfumery is not about being irresponsible, but about being level-headed. In a world where nuclear power risks and air pollutants pose a far greater risk, it seems adhering to a noli me tangere frame of mind is becoming unreasonable and ultimately laughable. If by any chance you had been a castaway these past 3-5 years in the middle of the Pacific or haven't really understood what this furore is all about, you can read all about it on these pages under Restrictions and under IFRA.

The guidelines of the International Fragrance Association (IFRA) and the laws of the European Union (EU) have created an era of vapid, soulless, synthetic perfumes due to the banning or severe usage level limits they have placed on historic perfume ingredients that are used in leave-on or wash-off fragrance products. Rose, jasmine, oakmoss and many other aromatics are now allowed only in tiny amounts, and their scentual presence is dimmed. Independent perfumers are not members of IFRA, but if they are in the EU, they have to abide by the rules. Independent perfumers are also aware of safety issue due to photosensitization, allergenic sensitization and irritation, et al. The Natural Perfumers Guild takes the stand that a warning label should be enough to allow us to use citrus, oakmoss, jasmine, rose and other cherished perfume materials in our creations. If a warning label is good enough for the potentially-deadly peanut, it should be good enough for a perfume that may give you a rash.
One among the perfumers, Anya McCoy, the president of the Natural Perfumers' Guild, says "Just by being a natural perfumer, I’m an outlaw in the eyes of the perfume establishment. I don’t use their synthetic materials and I am self-taught. It’s not a surprise I would not follow the dictates of the International Fragrance Association (IFRA) or the European Union (EU)"
A warning label suggested would perhaps read: “Warning label: Enjoy your Outlaw Perfume! It may contain aromatics or alcohol that could cause a slight skin reaction, so it be used with caution. Don’t apply perfume and go out in sunlight. As you would with any scented product, we recommend a patch test or you may spray the perfume in your hair, on an item of clothing, or on a small piece of cloth to tuck into a pocket or sleeve.” In fact isn't the Victorian idea of wearing perfume on a handkerchief, a locket or on hair a very romantic notion? Eschewing skin contact, our beloved perfumes can be reclaimed as our own! If they only let us...

So from this coming Monday November 15th expect to see news & reviews of Outlaw perfumes submitted by a pleiad of natural perfumers under a collective umbrella, crafting compositions that disregard the excessive fear and litigiousness of IFRA on these participating venues:

Gaia at The Non Blonde
Donna at the Examiner.com
Felicia at Fragrance Belles Lettres
Carol at Waft by Carol
Ida, Mark and Monica at Ca Fleure Bon
Lucy at Indie Perfumes
Beth at Perfume Smellin Things
Pat at Olfactarama


In fact I would be personally interested to hear your suggestions for the industry's perfumed products Warning Labels: keep them coming!!

pic originally uploaded on MUA

First Museum Exhibition of Perfume as Art Form in Museum of Arts & Design

"The first-ever museum exhibition on perfume as an art form will premiere at the Museum of Arts and Design in November 2011. Organized by MAD and curated by Chandler Burr, the scent critic for The New York Times, The Art of Scent, 1889-2011 will examine ten pivotal scents as masterful works of art, crafted from both natural raw materials and synthetic molecules. A special installation designed by architect Toshiko Mori that utilizes atomizing machines will provide visitors with a pure, olfactory experience of each work in the exhibition.
The Art of Scent highlights major stylistic developments in the history of olfactory art, beginning in the late nineteenth century—when the use of synthetic materials ushered in the modern era of fragrances—through the present day." [source]
The interesting part is that it will be a semi-blind reception of the odoriferous craftmanship that is ingrained in the 10 fragrances presented: the viewers will be smelling the scents in identical canisters, devoid of the outer characteristics and only demarcated by name, perfumer and year of creation; this idea is carried on to the exhibition catalogue that will offer 10 identical sample vials of the perfumes presented alongside essays by Chandler Burr. His goal? "My goal for this exhibition is to transform the ways in which people respond to scent artists and their art. The works presented in this exhibition are ones that have each had a profound impact on the history of this artistic medium." These works include Jicky, Chanel No.5, Fracas, Eau d'Issey, Angel and Pleasures.

Holiday Gift Guide 2010

It's that time of the year again, when we think about those we love and want to treat to something that will make them smile. Preferably if it caresses the senses it's even better! So let's see some suggestions for every need.

• For the pampered type or the great-ambience-loving friend:

Diptyque limited edition Noel 2010 candles trio: A collection of the famous Diptyque candles, 70g each, in Feu de Bois (Woodfire), Pomander and Sapin (Fir tree). They go for 66euros. Diptyque also makes big stand-alone candles(190g) for the holidays in festive-coloured glass jars with similarly festive scents to aromatize the house for the holidays: Pin (pine) in green, Oliban (olibanum/frankincense) in royal blue, and Orange Epicée (spicy orange) in ruby red.

And of course I can't but highly, highly recommend my beloved Opopanax which is sumptuous powdery orientalia in fragrant vapour... An amazing winter scent!!

• For the serious perfume-philiac:

Traversée du Bosphore, like its namesake strait, is the link between West and East, or rather, between cutting-edge modern French perfumery and its ancient Oriental roots.
Duchaufour eschewed cliches to come up with a composition that marries on the one hand Anatolian leather (suede more like it) and Turkish delight into a unique interpretation of the leather genre. Dry, powdery iris dusts the top notes, while saffron provides another leathery touch. on the other hand a fruity accord of tart apple and pomegranate referencing the apple-scented tobacco smoked in hookahs and the pomegranate juice sold in the markets. The final aftertaste is the rose pistachio-accented Turkish delight. A sweet leather scent for both sexes.

• For the cosmetics junkie:

I was sent info on a new line of non sticky, non glossy lip balms called Lip Elixirs. Created for both men and women, Lip Elixirs is an all-natural line of lip balms in a variety of cocktail flavors including Mimosa, Mojito, Vanilla Bourbon, Sassafras and Chocolate Martini.(You knew there would be some aromatic temptation, wouldn't you?) The lip products are made of Kukui nut oil, aloe and cocoa butters blended with all-natural essential oils and are packaged in a understated retro tin. I admit I would love to receive some Sassafras (with the taste of traditional root beer) or the rather unusually scented Mimosa myself!

• For those with a naturals streak running through them:

Cimbalom by Roxana Illuminated Perfume: This pure botanical fragrance has been named after the stringed instrument closely related to the hammered dulcimer. Like the exotic musical chordophone that can be found dating back to 3500 BC, melodic notes of jasmine with percussive beats of resinous amber and a flourish of citrus rind engage your senses. Cimbalom is a rich floriental featuring Labdanum, Indonesian Patchouli, Indian Jasmine, Ginger and Orange. The fragrance contains a limited edition tincture of jasmine sambac blossoms from the perfumer's woodland garden paired with three different jasmine absolutes. It is available as a liquid perfume extrait in .25ml, 1 ml (sample sizes) and the 7ml flacon as well as in a solid format at Roxana's E-shop. (And while there take a look at the Victorian lockets filled with solid perfume!)

Natural Perfumers' Guild Subscription: Treat someone who wants to seriously learn about perfumes (or yourself!) to a subscription to a great value program, hosted by the Guild of natural perfumers. All new members will receive 20% off the current membership fee. The categories below show the reduced rate, and will be available to all new members who join between October 20, 2010 and November 30, 2010. As a signup bonus, new members will be able to download 50+ vintage, classic and current valuable perfumery and perfumery-related books and articles. You can read the prices and sign up on this page. Give the gift that lasts a whole year! Anya McCoy also gives personal perfumery classes, providing a degree for those following the course, at Perfume Classes. Worth checking out as well.


Don't forget to read more suggestions on gift shopping on these blogs:

IndiePerfumes (Lucy)

Illuminated Perfume (Roxana)

All I Am- A Redhead (Ines)

Scent Hive (Trish)

pic of candle and macaroons via Chasing Rainbows, Kissing Frogs.

Serge Lutens Jeux de Peau: new fragrance

Serge Lutens is as prolific as ever and this coming March 1st another fragrance will join his olfactory seraglio in the oblong export bottles: Jeux de Peau (Zø de POH) aka Skin Games, a fragrance for both genders which reportedly smells like buttered toast! (And might even include a wheat extract we're told).
The eccentric idea of a novel gourmand (I recall the last major launch with grains notes was Simply by Clinique, although there were others) wants Serge Lutens seeking to recreate the odor of the buttered toast he enjoyed so much as a little boy! The unusual, "oriental-charred-wood scent", invites guesses as with all Lutens fragrances, while Serge himself professes in his usual controversial way, ‘Eat, for this is my body’. The Christian symbolism aside, Serge does invite personal mementos entering his fragrances which makes them all the more intriguing.
The formula like a nurturing and appetising breakfast of tartines and butter exhibits pronounced sandalwood/milky notes at the top, progressing into a "toast accord" with a few sweeter and floral facets next (reminiscent of rosewood), alongside sweeter and spicier ones such as a mix of licorice and coconut. The finish is built around a fruity touch (between apricot and osmanthus).
"It gets me back to the 'don't forget to pick up the bread on the way back from school!' At the boulangerie at the end of the road, its captivating odour and its blond and warm light, a golden moment..." says Serge. To recreate this harmony, Lutens and his perfumer have assembled dozens of essences, but also wheat and barley.

NB>I have updated with a full review of Jeux de Peau on this page.

Edit to Add:
The upcoming (export) fragrance by Lutens for summer 2011 will be called Vitriol d'Oeillet (Vitriolic Carnation) and naturally will be a carnation composition (as "oeillet" means carnation in French). The moniker Vitriol alludes to some brilliantly wicked take as the one in Tubéreuse Criminelle (Please perfume gods, make it so! Not to mention I have prayed for a carnation-spiked the Lutens way for a long time...)

Addition April 1st: The next Paris exclusive is De Profundis, coming out on September 1st inspired by Baudelaire's poems and death. De Profundis by Serge Lutens includes gladioli, chrysanthemums and dahlias in a green, almost aldehyde-like and darkly delicate fragrance, encompassing a chamomile withered peony effect.


Thanks to reader Uella who set me on the track of trademarked names to find this before any official news broke!

pics & notes via osmoz