The end of the year (and of the decade no less!) usually instills a sense of recapitulation in all of us and why should perfume bloggers be any different? So, in a joint project of numerous bloggers (linked at the bottom), please read what we thought was la crème de la crème of l'art de la parfumerie (the art of perfumery) but also more importantly l'art de vivre (the art of living)!
[Click the highlighted links below for full reviews and articles].
*Best Perfumery Trends in 2009:
The ambergris note treated like skin-chiffon (Prada L'Eau Ambrée)
Greenery via Impressionistic watercolours (A Scent by Issey Miyake, Lauder Jasmine White Moss, Ormonde Jayne Tiare, and Cristalle Eau Verte for Chanel ~although the latter not exactly to my taste)
Ambrette seeds as the new "dry" martini cologne touch (Eau de Gentiane Blanche for Hermès)
Scent performances & exhibitions: Christoph Laudamiel created the fist scent opera. A brave new world indeed!
And may I say "enough with the mythos of oud"? Read the truth about this 2009-defining material (oud/oudh/agarwood) on our article.
*Best in Niche:
A very good year! Lots of worthy contestants for all tastes:
Serge Lutens Fille en Aiguilles : For sunny pine lovers.
Ormonde Jayne Tiare: The perfect crisp green floral chypre!
Andy Tauer Une Rose Chyprée: A decadent rich rose with mossy accents.
Ineke Field Notes from Paris : The gourmand touch in tobacco and orange blossom.
Amouage Epic Woman: Probably the best oudh and rose combo on the market right now.
Hermessences Vanille Galante: If you even remotely consider vanilla, well, "vanilla" (ie. non adventurous, safe, juvenile), give this a try!
Anya's Garden Starflower: A gourmand with guts! Unusual combination, great lasting power for an all-naturals.
*Best Mainstream:
A category which wasn't really stellar this year. Still a few examples I tried fulfilled my criteria, alongside a couple mentioned on the New Perfumery Trends abovie (the Prada, the Miyake, the Lauder...). To try out:
Hermès Eau de Gentiane Blanche
Narciso Rodriguez Essence
*Best Vintage Finds this year & History Write-Ups I enjoyed writing:
Chanel the elusive No.46
Medieval and Rennaisance Perfume Use and Perfumery
Nina Ricci Coeur Joie
Lancôme Kypre
Guerlain Loin de Tout: Guerlain re-copyrighted the defunct name right after our review. Here's hoping!
Germaine Cellier: La Fuite des Heures alongside Elysee 63.84 (review following!) were the crowning of my exploration in this perfumer's opus.
*Best Packaging/Advertising:
Natori by Josie Natori: Simply gorgeous bottle!
Chanel No.5 commercial with Audrey Tautou: The images in No.5's history are blinking and we get an eyefull of romanticism through Jeunet's glance.
La Prairie Life Threads: If only the (middle of the road) scents reflected the sheer beauty of the bottles!
*Best in Home-Scenting:
The new Frederic Malle home-scent line with as much attention given to the composition as in fine fragrances (creators Dominique Ropion, Carlos Benaïm and Sophia Grosjman were enlisted) and innovative media (fleurs mecaniques and scent-emitting incense pads) are the way forward.
*Notable Perfumers for their Excellence in 2009:
~Isabelle Doyenne: Her A.Goutal work ~and the difficult reformulations ahead~, her Les Nez contributions, her wonderful mien; she's a force to be reckoned with! Interview here.
~Sandrine Videault: Her foray into Les Nez with the anthropological and also anthropophagous White Floral Scentoon from the Blue Lagoon (Manoumalia, of course) was launched on the cusp of 2009, but it's included because of its sheer brilliance. Interview here.
~Andy Tauer: Is there a more generous perfumer or one who is more in tune with internet marketing? Not just generous, a genius too!
~Mathilde Laurent's long-awaited resurfacing at Cartier: We thought she had vanished. The lady is back!
~Jean Claude Ellena: In my personal pantheon he is the master of delicate artistry and philosophical exploration. His original work at Hermes this year proves he will go down in history alongside the greats.
*Best Brand Revival:
Grossmith: Three scents that smell natural, rich and positively caught in a time-wrap! Fit for historians comme moi and vintage-lovers alike. Looking forward to what else they will come up with in the future.
*Best Hype:
La Maison Francis Kurkdjian: He's quite talented, all right, but did anyone else get the feeling journalists were lusting over his fine figure too in devoting so much coverage to his new venture (breakthrough though it might be)? Impressive powers of suggestion at the very least.
Runner-up? Discussions on "the art of perfumery" are emerging as The New Black. Time to place the issue on a new level, folks! We're not through yet, but here's a bit to get you started.
*Best scent-related Realisation:
Celebrity scents are not going away. I have finally given up on expecting them to and just let them slide off my back with the occassional sniffing when caught with nothing better to do.
*Best Admission from within the industry:
Serge Lutens solving once and for all the (fake) dilemma of vintage-is-always-better: Admitting ALL scents (you heard this right!) are routinely ~and have always been~ reformulated every couple of years to conform to the regulations imposed by IFRA and legislation. Now you know!
*And an honorary Worst Piece of News:
The discontinuation of Guerlain's Attrape Coeur which we brought to you through these pages. It merits its place in the Best of 2009 though, because the mere asking for confirmation made artistic director Sylvaine Delacourte request an immediate board meeting at Guerlain! We feel vindicated: the perfume community (us) is being heard!
*Best Perfume Term Coined this year:
"Bootichouli" by indie perfumer Armando Martinez for the (dream-like; nay, Utopian) upcoming emergence of animalic chypres featuring civet and patchouli instead of the current "sanitized" ones. (Read all about it here). Could Sarah Jessica Parker with her upcoming "body odour" scent be on the cusp of something? See Best Realisation above.
*Best Inexpensive Finds (beauty & scent-related):
Diptyque Opopanax room spray: It's super economical (ml per ml), lasts well, can be sprayed on air, skin or fabric, has the best aspects of vintage Shalimar. What's not to like? Just grab it!
Nivea Teint Delight gel foundation: I believe this hasn't hit the US (yet). It's simply a pleasure to use for normal skins with no major concerns, very sheer like tinted moisturiser and feels like nothing on as it's water-based. Plus available in 6 shades. Not that my Chanel Vitalumiere is feeling jealous yet, but it's got its place in my stash, probably for summer. And it has a "fresh" smell too (might be a con for some, though).
Crazy Libellule & the Poppies Musk & Patchouli stick solid perfume. A simple "sent bon" (smells good) which is subtle, sensuous and nuzzingly warm. Does anyone know of a liquid alcohol-based equivalent? I'm smitten!
*Best Light Reading:
What French Women Know by Debra Ollivier. The eternal divide between American and French ideals, seen through the (witty & perceptive) gaze of a US-expatriate married to a Frenchman. Guilty pleasure.
*Best Gift I Got:
A Kindle. I rest my case...
What were YOUR favourite finds this year?
More participating blogs on these links, please don't forget to visit:
Mossy Loomings,1000fragrances, Smelly Blog, Bittergrace Notes, Shoes-cake-perfume,
Eiderdown Press Journal, Scent Hive, Olfactarama, Roxana's Illuminated Journal,
A Rose Beyond the Thames, The Non Blonde, Notes from the Ledge, I smell therefore I am,
Under the Cupola, All I am a Redhead, Perfume In Progress, Savvy Thinker
Pics via marieclaire, meblogging.com, profumiaromi.blogspot.com, laurenmechling.com
Tuesday, December 29, 2009
Celebrities Stinking up a Storm No End?
The celebrity scent phenomenon seems to be the defining moment of pop culture of the 00s alongside the free (pirate) download of clips of intimate and not-so-intimate moments of the stars. Just when we thought the trend was ebbing, here is proof that everyone, simply everyone who has their name known by more people than their spouses, their mother and their pets (no offence to them), is having their own 15 minutes of consumer-sneeze-inducing, thanks to Coty, Parlux and other plutocratic powers that be (enter sarcasm). And who could beat the morbid idea of aping dead celebrities via their (ficticious) scent? You see my point...
Eva Longoria Parker of Desperate Housewives' fame is the latest with her Eva by Eva Longoria. According to Women's Wear Daily, the Latina beauty Eva has “always been somewhat allergic to all perfumes” and therefore the actress and L’Oreal spokesmodel is creating her own scent. How original...And please note the "somewhat allergic" line which really elevates vagueness (and inaccuracy) to a whole new dimension! Interestingly, my own sources wanted her to be a white-flowers girl, opting for Kai and Fleurs d'Oranger, a choice that could have suited her wedding admirably too, as hypothesized on these pages in the past.
“I really wanted to create something that every woman could wear,”Eva said. “So I decided to create my own fragrance that is light, fresh and unique.” "The perfume features citrus, violet, freesia and sandalwood notes and is housed in a curvy bottle meant to mimic the contours of a woman’s bottle". [source] Additional notes according to the Frisky include begamot tea and jasmine. Fresh allright, as to unique, well...
The bottle was designed by Wilhelm Liden de Paul Meyers & Friends and was produced by Bormioli Luigi. Eva by Eva Longoria is set to launch in the United States next spring and has been developed by the Falic Fashion Group, while the fragrance was composed by Takasago. I find the wordplay at the very least intriguing and hope the humour is not lost on the advertisers. On second thought, at the 45$ to 58$ price range it seems fit to cater to the audience that helped make Desperate Housewives, a series that had spawned its very own collective celebrity scent named Forbidden Fruit created by Coty, a household name. Not exactly a cutting-edge audience appreciative of sarcasm, perhaps? At any rate, Eva is probably exploiting all possibilities of her famous face and who can blame her? Certainly not us.
But Women's Wear Daily also has news on another celebrity scent: Race-car driver Danica Patrick will launch a new fragrance in March called Danica Patrick for Her. The scent will retail for $29.50 to $54.50 and will be promoted at NASCAR and the Indy Racing League. No word yet on what it will smell like according to the nymag.com, although the commentator is confident it will be better than the upcoming scent of Sarah Jessica Parker based on popularizing body odour, on which we had reported recently.
Last but not least, Beyoncé,Knowles, the very definition of a "bootychouli"-contestant fragrance spokesperson, is launching Beyoncé Heat. The R&B superstar, who has fronted promotional campaigns for fragrances by Tommy Hilfiger and Armani in the past, landed a multi-million dollar deal with fragrance house Coty in September and now she's ready to launch her debut scent". The fragrance was developed at Givaudan by perfumers Claude Dir and Olivier Gillotin. Top notes of Heat include red vanilla-orchid, magnolia, neroli and peach. Heart notes contain honeysuckle, almond and musky cream, while the base smooths out with sequoia wood, tonka and amber. Something tells me it will be more alongside the "fresh yet sensual" concept than the fiery, spicy one, but anyway; it doesn't sound bad at all.
Coty announced the collaboration with much fanfare: "The new collaboration between Coty and Beyonce will capitalize on her unique mega-watt aura and talent to create her very own first signature fragrance" Furthermore the diva herself says: "I'm so happy with it. I've been working on it for a while now. Everything, from the bottle design to the name and the ideas for the commercials, that's me. When I commit to something, I do it 100 per cent, and I've never had (creative control over a fragrance) until this project. I was on tour for a year, and I have meet-and-greets with fans. I've never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, 'I love that, I'm getting that, why isn't it out right now? I need it!'" The name and colour palette was chosen for a reason: "A lot of my performances have had fire involved, so we thought 'Heat'. Also, red is one of my favorite colors, as is gold. So then we thought of making the bottle look like its on fire." Beyoncé Heat is set to launch in the United States in February, 2010. [source]
The commercial is exploiting all the bootiliciousness of the star while the "Catch the fever" catchphrase nicely recalls the immortal Fever tune by Peggy Lee. Cool :-)
Related reading on Perfume Shrine: The history of the celebrity scent, Scents of dead celebrities
Eva Longoria Parker of Desperate Housewives' fame is the latest with her Eva by Eva Longoria. According to Women's Wear Daily, the Latina beauty Eva has “always been somewhat allergic to all perfumes” and therefore the actress and L’Oreal spokesmodel is creating her own scent. How original...And please note the "somewhat allergic" line which really elevates vagueness (and inaccuracy) to a whole new dimension! Interestingly, my own sources wanted her to be a white-flowers girl, opting for Kai and Fleurs d'Oranger, a choice that could have suited her wedding admirably too, as hypothesized on these pages in the past.
“I really wanted to create something that every woman could wear,”Eva said. “So I decided to create my own fragrance that is light, fresh and unique.” "The perfume features citrus, violet, freesia and sandalwood notes and is housed in a curvy bottle meant to mimic the contours of a woman’s bottle". [source] Additional notes according to the Frisky include begamot tea and jasmine. Fresh allright, as to unique, well...
The bottle was designed by Wilhelm Liden de Paul Meyers & Friends and was produced by Bormioli Luigi. Eva by Eva Longoria is set to launch in the United States next spring and has been developed by the Falic Fashion Group, while the fragrance was composed by Takasago. I find the wordplay at the very least intriguing and hope the humour is not lost on the advertisers. On second thought, at the 45$ to 58$ price range it seems fit to cater to the audience that helped make Desperate Housewives, a series that had spawned its very own collective celebrity scent named Forbidden Fruit created by Coty, a household name. Not exactly a cutting-edge audience appreciative of sarcasm, perhaps? At any rate, Eva is probably exploiting all possibilities of her famous face and who can blame her? Certainly not us.
But Women's Wear Daily also has news on another celebrity scent: Race-car driver Danica Patrick will launch a new fragrance in March called Danica Patrick for Her. The scent will retail for $29.50 to $54.50 and will be promoted at NASCAR and the Indy Racing League. No word yet on what it will smell like according to the nymag.com, although the commentator is confident it will be better than the upcoming scent of Sarah Jessica Parker based on popularizing body odour, on which we had reported recently.
Last but not least, Beyoncé,Knowles, the very definition of a "bootychouli"-contestant fragrance spokesperson, is launching Beyoncé Heat. The R&B superstar, who has fronted promotional campaigns for fragrances by Tommy Hilfiger and Armani in the past, landed a multi-million dollar deal with fragrance house Coty in September and now she's ready to launch her debut scent". The fragrance was developed at Givaudan by perfumers Claude Dir and Olivier Gillotin. Top notes of Heat include red vanilla-orchid, magnolia, neroli and peach. Heart notes contain honeysuckle, almond and musky cream, while the base smooths out with sequoia wood, tonka and amber. Something tells me it will be more alongside the "fresh yet sensual" concept than the fiery, spicy one, but anyway; it doesn't sound bad at all.
Coty announced the collaboration with much fanfare: "The new collaboration between Coty and Beyonce will capitalize on her unique mega-watt aura and talent to create her very own first signature fragrance" Furthermore the diva herself says: "I'm so happy with it. I've been working on it for a while now. Everything, from the bottle design to the name and the ideas for the commercials, that's me. When I commit to something, I do it 100 per cent, and I've never had (creative control over a fragrance) until this project. I was on tour for a year, and I have meet-and-greets with fans. I've never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, 'I love that, I'm getting that, why isn't it out right now? I need it!'" The name and colour palette was chosen for a reason: "A lot of my performances have had fire involved, so we thought 'Heat'. Also, red is one of my favorite colors, as is gold. So then we thought of making the bottle look like its on fire." Beyoncé Heat is set to launch in the United States in February, 2010. [source]
The commercial is exploiting all the bootiliciousness of the star while the "Catch the fever" catchphrase nicely recalls the immortal Fever tune by Peggy Lee. Cool :-)
Related reading on Perfume Shrine: The history of the celebrity scent, Scents of dead celebrities
The winner for the draw...
....of the Andy Tauer full bottle Advent Giveaway in a wonderful Thuja wooden box is none other than Fabrice. Congrats!! Please email me using the contact in the Profile page with your shipping address, so I can forward it to Andy to have your prize in the mail for you!
Thank you for your enthusiastic participation everyone and till the next one. And stay tuned for a scent-related post shortly!
Thank you for your enthusiastic participation everyone and till the next one. And stay tuned for a scent-related post shortly!
Thursday, December 24, 2009
Merry Christmas to You!
I am on a short trip but will be returning soon. I am leaving you with Gaudete , an early Latin Christmas madrigal, here performed by the Oxford Camerata.
Wednesday, December 23, 2009
Andy Tauer Advent Giveaway: Enter to Win a Full Bottle
Niche perfumer Andy Tauer of Swiss brand Tauer Perfumes has been hosting an Advent Giveaway since December 1st, all the way through December 24. It is my utter pleasure today to announce a giveaway for a brand new bottle of your own in any of the scents in the Tauer line as well as a sample of the experimental Eau d'Epices, "fresh from the lab"!
To participate, check today's date on the Advent calendar and Andy's little quiz and leave a comment here on Perfume Shrine to enter the drawing I am hosting, thanks to the generosity of Andy Tauer.
Winner will be announced next week and deadline is December 25th 7AM. Best of luck!!
To participate, check today's date on the Advent calendar and Andy's little quiz and leave a comment here on Perfume Shrine to enter the drawing I am hosting, thanks to the generosity of Andy Tauer.
Winner will be announced next week and deadline is December 25th 7AM. Best of luck!!
Tuesday, December 22, 2009
Musk Series 2: The Natural and Everything about Synthetic Musks
The beauty of musk's scent is that when you smell it on a person's skin, it's hard to tell where one aroma ends and the other begins. "I can feel you on my skin", says one lover to another...The fascinating subject of musk, its origin, its synthetic replication and the multiple variations, surfaces from time to time when we wonder what is hidden in our favourite fragrances ~and not only...
"Not limited to strong perfumes of questionable taste, musk is in fact the basic ingredient of practically all perfumes, from the most expensive and refined French florals to the sleaziest reek of high school hoochies. Everything in your medicine cabinet contains musk: soaps, shampoos, powders, cosmetics, bath oils, even your toothpaste. It is an ingredient in household cleansers, laundry detergents, insect repellents, and almost every other commercial product that requires fragrance - including food. Does the label say "artificially flavored?" Musk is added to fruit flavors, vanilla, chocolates, licorice, hard candy, chewing gum..."[1]
So where do these musks come from and what are synthetic/white musks?
Short History of Musk Use
Musk is the essence coming from a glandular secretion of the male Tibetan musk deer (Moschus moschiferus L), considered an aphrodisiac (as well as a spiritual fragrance in the Muslim world) in the past. It also fixes and balances a composition , refining it in the most plesasurable and sensuous way and allowing floral and resinous ingredients to flourish in it. Its first historical appearence is in the 5th century BC when it is mentioned in the Talmud (Brachot 43.) as an animal-based fragrance. Despite mentions of the supreme smell of the panther, the creature with the most divine scent imagineable according to the ancient Greeks, no reference per se is made in classical antiquity. In the 6th-century Greek explorer Cosmas Indicopleustes references it as a raw material of Indian origin. It took the Arabs and Byzantine perfume makers for it to rise as an aphrodisiac especiall during the height of the Abbasid Empire. The spice and silk route soon took the aromatic essence aboard and the string of languages that reprised the Sanskrit muṣká (denoting testicle, the source of the musk pod) ~via Middle Persian mušk, Late Greek μόσχος (moschos), Late Latin muscus, Middle French musc and all the way into Middle English muske~ is a journey into its aromatic signposts. In the 1970s musks soared: "In response to the "back-to-nature" ethos of the hippie movement, American perfumers on both coasts sought alternatives to traditional French perfumes. Around 1970, both The Body Shop* in Berkeley, CA, and Kiehl's in New York City introduced single-note "essential oil" fragrances". [2]
*In 1987 The Body Shop was taken over by a huge English firm of the same name, taking over the Musk oil that was synthesized in the 1970s and re-introducing it as White Musk, which is comprised of Galaxolide (7,7%), Tonalide (1,6%) a little Cashmeran (0,1%)for a total of 9.4% of white musks.
Origin and Scent of Natural Deer Musk
The musk deer (moschus moschiferus) is a small, inofensive creature living in Pakistan, India, Tibet, China, Siberia and Mongolia and only the mature male can produce musky odour in rutting season. The best quality musk used to come from Tibet (Tonquin/Tonkin musk) and China, while products from India and Siberia were considered of inferior quality. The practice of extracting the musk pods from the deer however is very difficult, as they're close to the testicles of the animal, and becomes fatally cruel (a kilo of musk necessitated the loss of between 30 to 50 deer), rendering the practice nowadays extinct. (According to Christopher Brosius however , there are currently ways of extracting it without harming the deer being examined ,which could bring back the practice of using real musk). The precious pods (worth twice their weight in gold) were dried in the sun, on hot stones, or by putting them in hot oil. The resulting black granular "musk grain" is used in alcoholic dilution, called tincture.
Natural musk in its raw state is pungent, with a strong pervasive urinous (ammoniac) smell that borders on the somewhat fecal and needs storage and considerable dilution for it to unfold all its potential. Still, The cultural perception of musk varies significantly, often swayed by the smeller's twisted impression of what they are smelling, as discussed in our Musk Series Part 1. Most common descriptors state animalic, earthy and woody notes or baby's skin scent, yet when perfumers talk about musk they refer to muscone, the very core of the musk essence devoid of the other ingredients that are included in natural musk (such as ammonia, cholesterol and animalic compounds with resinous odoriferous characteristics).
Other Natural Sources of Musk
The matter is further complicated by the reference of musk in relation to other animals from which glandular substastances are exracted: Ondatra zibethicus, the muskrat (ondantra zibethicus) a rodent, the Musk Duck (Biziura lobata), the muskox, the musk shrew, the musk beetle (Aromia moschata), African Civet (Civettictis civetta), the musk turtle, the alligator of Central America, and often people refer to the animalics of civet cats (civettictis civetta) or castoreum from beavers as animals' musk, further confusing the terms (those last two animals produce animal substances that have different odour profiles). Even a particular type of alligator emits a musky secretion, but it proved to be non-functional for this type of odour aim as it is mainly rosy.
Some plants also have musky smelling compounds, usually of a lactonic macrocyclic nature, such as Angelica archangelica (containing 12-methyl-13-tridecanolide and Exaltolide) or Abelmoschus moschatus (ambrette seeds) produce musky smelling macrocyclic lactonic compounds which enrich fragrant compositions and are a handy if expensive resource for niche and natural perfumers. The former is amply explored in Angeliques sous la Pluie by Jean Claude Ellena for F.Malle. The latter is highlighted in Chanel Les Exclusifs No.18 and Musc Nomade by Annick Goutal. Other sources include musk flower (Mimulus moschatus), and muskwood (Olearia argophylla), to a much smaller degree. Even galbanum, a bitter green grass not usually associated with milky sweet musky smells, contains musk components (14-pentadecanolide and 15-hexadecanolide).
Interestingly, animal derived musks are all ketones, while plant-derived musks are large-ringed lactones.
The Rise of Synthetic Musks: History and Classification
Musk deers became a protected endangered species by the Convention on the International Trade in Endangered Species of Wild Flora and Fauna (CITES) in 1979, rendering natural musk almost obsolete in perfumery (The erratic quantities used by a handful of perfumers come from either old stock ~musk only gains in complexity with storage and doesn't lose its aroma for centuries~ or illegal poaching). Therefore all musk used in perfumery today is synthetic apart from only a handful exceptions which are usually small artisanal perfumers (who are often not at liberty to be open about it due to ethical concerns from consumers).
Although "white musk" is a prevalent epithet used as a blanket-term, the reality is somewhat more complex. The high cost and scarcity of natural musk had always been a concern for the fragrance industry and it was a happy accidental discovery when in 1888, Baur discovered the nitromusks. He had actually been working on explosives, hence the "nitro" prefix, when he discovered that the molecules actually smelled nice: the warm, sweet ambience recalled the scent of muscone. The first nitromusk was thus baptized Musk Bauer in honour of this occurence and a frantic exploration of these aromatic molecules started with the aim of replicating the elusive smell of natural musk. Follow-up nitro-musks, notably musk ketone and musk xylene, are rich, expansive-smelling and very warm; they can be savoured in vintage extraits and colognes, notably in Chanel No.5 (at a staggering 10% concentration) where they shine with their come-hither whisper. Later developments effectuated different kinds of musks.
Synthetic musks can be therefore divided into three major classes — aromatic nitro musks, polycyclic musk compounds, and macrocyclic musk compounds. The first two groups have broad uses in industry ranging from cosmetics to detergents but their continuous presence in human tissue and environmental samples coupled with carcinogenic properties has created concern resulting in a ban or reduction of their use in most countries. Macrocyclic musk compounds are generally considered safer and have replaced the nitro-musks (abandonded since the early 80s) and slowly phasing out the polycyclics. For those concerned with the dangers, WWF has an interesting article downloadable as PDF on this link. (primarily against musk ketone, musk xylene ~both nitromusks~ and polycyclics)
Synthetic musks are essential in modern perfumery forming the base note of most perfume formulae.
However apart from hydrophibic, polycyclics are also lipophilic, as was first discovered in the early 1990s, building up in the bodies of humans and wildlife over time (Daughton 1999).
Traesolide is another synthetic polycyclic musk used as a fragrance ingredient in a variety of consumer products, including soaps, perfumes, and cosmetics and even though Traseolide is not as commonly used as other polycyclics, such as Galaxolide and Tonalide, it has been detected in breast milk, adipose tissue, and blood in humans (Rimkus 1996; TNO 2004; Duedahl-Olesen 2005). They're being steadily replaced by newer molecules.
Ethylene brassylate (or Musk T) is a brassilic ester with floral woody facets, commonly used in cosmetics, because it acts as an odour neutraliser to the other chemicals used, as well as in fine fragrance. Notably it is featured in Dove's Cleansing Towelettes, as well as Olay, Cover Girl, Max Factor and The Body Shop foundations.
Globalide (Habanolide) is a metallic smelling, fresh radiant musk: Smell it in Emporio Armani White For Her, coupled with Helvetolide (please see below), where it forms the signature of nose Alberto Morillas in 2001, giving rise to the term "white musk" ~as opposed to the balmy darkness of the prior nitromusks. Or try it in the ultra-popular aldehydic musk Glow by Jennifer Lopez, accenting the fresh white floral components of the formula; the cooly herbal-soapy Cologne by Mugler and the baby-soft"clean" of Clair de Musc by Serge Lutens. It also balances the sweeter calorific elements in Hypnotic Poison by Christian Dior.
Ambrettolide is lightly sweetly-musky, uniquely vegetal with bordeline floral tones possessing exceptional diffusion which comes through from the very top notes through the base of the fragrance! Although it naturally occurs in ambrette seeds (prefered by niche brands or natural perfumers), it is usually synthesized in the lab. Other popular macrocyclics are Thibetolide (Exaltolide) ~more detectable by women than by men~ and Velvione, the latter from "velvet" and "ketone", referencing the velvety softness resembling older nitromusks and famously comprising almost the entirety of Helmut Lang's Velvione cologne formula.
One interesting case is IFF's Allyl Amyl Glycolate (iso-amyl oxyacetic acid allylester), one of my less prefered musk variants (Chandler Burr describes it as “a combination of the smell of processed pineapple and the tin of the can it comes in”), a clear liquid that can be used in any blend. It possesses sharp green facets with a top resembling the bitter touch of galbanum and a sweet pineapple fruity note. First discovered in 1936, it lagged unnoticed until it was popularised via Italian detergents in the late 1960s. Its use in Camay soap made it familiar and thus it entered fine perfumery: Trace amounts can be found in Alliage by E.Lauder while higher doses can be found in Drakkar Noir by Guy Laroche (1%)and Cool Water by Davidoff (3% which is very high for a powerful synthetic such as this). Trésor, Eternity, and Boss Elements Aqua also use it for its harmonization with the greener notes (lily of the valley, violet leaf).
Newer musks are constantly created, often with imaginative and inspiring names.
Nirvanolide, a chemical produced by Givaudan has a clean sweetly powdery and slightly animalic odour close to the restricted older Musk Ketone. You can smell it in the perfume Forever Elizabeth created by David Apel where it is used in 6.7% concentration. Another chemical with an odour close to Musk Ketone is Muscenone, possessing a very elegant and diffusive musk odour.
Firmenich offers two musk blends, Auratouch 911382 and Auranone 911383. The base of these products contains a captive* musk with a berry top note that performs like a polycyclic musk. Auratouch 911382 is a strong layered musk base with a substantive drydown and contains only triethyl citrate as a solvent. Meanwhile, the base of Auranone 911383—a strong substantive musk base with a delicate floral and somewhat animalic character—has strong ambrette connotations and contains no solvents, or polycyclic or nitro musks.
Meanwhile, the base of Auranone 911383 is a subtle but substantitve assemblage of some of Firmenich's finest musks with ambrette and animalic facets, blended with soft floral notes, devoid of polycyclic or nitro musks. Created around Romandolide, the captive alicyclic is paired with Habanolide, Exaltolide Total, Muscenone and Helvetolide to produce a hard-core musk with traces of sandalwood, amber, violet and powdery notes.
Givaudan has two new synthetic musks: Cosmone and Serenolide. Cosmone, is a single molecule the first C14-macrocyclic musk commercially available, which has a nitro-musk character of great warmth and diffusion which blends well with all kinds of accords. This biodegradable molecule, in addition to Nirvanolide, enlarges Givaudan’s range of environmentally friendly macrocyclic musks and can be smelled in Pi Neo by Givenchy (2008). Serenolide is an elegant white musk with sweet fruity connotations providing warm and soft velvety notes that blend well with all kinds of trendy fruity accords.
Musk R1 (originally from Quest International) is an example of an oxa-macrolide with sensual, powdery musky character.
The fascinating world of musks is far from over: We will return with classifications, descriptions and reviews of musky fragrances on the market!
*Captives are molecules which are patented by companies for their exclusive use for a number of years.
Related reading on Perfume Shrine: Musk Series 1: a Cultural Perception of Musk, Musk Series 3: The Many Permutations of Musk (musk "types")
Ref:
Rowe, David J. (Ed.); Philip Kraft (2004). "Chapter 7. Aroma Chemicals IV: Musks". Chemistry and Technology of Flavours and Fragrances. Blackwell
Charles (Ed.), Sell; Charles Sell (2005).The Chmistry of Fragrances Chapter 4. Ingredients for the Modern Perfumery Industry". Royal Society of Chemistry Publishing.
Robert R. Calkin and J. Stephen Jellinek, Perfumery Practice & Principles
PChirality & Odour PerceptionJohn C. Leffingwell, Ph.D.
Perfume & Flavorist magazine, Musks in Fragrance Blending
Jenny van Veenen Perfume Making
Aromax blog
[1] [2]Epistola S.Fowler: Musk
Painting Lovers by a Tree Mughal, Muhammad Shah period, about 1725 via lokvani.com. Pics via mikndfully.org, Natural Health Crafters, homotography.blogspot.com
"Not limited to strong perfumes of questionable taste, musk is in fact the basic ingredient of practically all perfumes, from the most expensive and refined French florals to the sleaziest reek of high school hoochies. Everything in your medicine cabinet contains musk: soaps, shampoos, powders, cosmetics, bath oils, even your toothpaste. It is an ingredient in household cleansers, laundry detergents, insect repellents, and almost every other commercial product that requires fragrance - including food. Does the label say "artificially flavored?" Musk is added to fruit flavors, vanilla, chocolates, licorice, hard candy, chewing gum..."[1]
So where do these musks come from and what are synthetic/white musks?
Short History of Musk Use
Musk is the essence coming from a glandular secretion of the male Tibetan musk deer (Moschus moschiferus L), considered an aphrodisiac (as well as a spiritual fragrance in the Muslim world) in the past. It also fixes and balances a composition , refining it in the most plesasurable and sensuous way and allowing floral and resinous ingredients to flourish in it. Its first historical appearence is in the 5th century BC when it is mentioned in the Talmud (Brachot 43.) as an animal-based fragrance. Despite mentions of the supreme smell of the panther, the creature with the most divine scent imagineable according to the ancient Greeks, no reference per se is made in classical antiquity. In the 6th-century Greek explorer Cosmas Indicopleustes references it as a raw material of Indian origin. It took the Arabs and Byzantine perfume makers for it to rise as an aphrodisiac especiall during the height of the Abbasid Empire. The spice and silk route soon took the aromatic essence aboard and the string of languages that reprised the Sanskrit muṣká (denoting testicle, the source of the musk pod) ~via Middle Persian mušk, Late Greek μόσχος (moschos), Late Latin muscus, Middle French musc and all the way into Middle English muske~ is a journey into its aromatic signposts. In the 1970s musks soared: "In response to the "back-to-nature" ethos of the hippie movement, American perfumers on both coasts sought alternatives to traditional French perfumes. Around 1970, both The Body Shop* in Berkeley, CA, and Kiehl's in New York City introduced single-note "essential oil" fragrances". [2]
*In 1987 The Body Shop was taken over by a huge English firm of the same name, taking over the Musk oil that was synthesized in the 1970s and re-introducing it as White Musk, which is comprised of Galaxolide (7,7%), Tonalide (1,6%) a little Cashmeran (0,1%)for a total of 9.4% of white musks.
Origin and Scent of Natural Deer Musk
The musk deer (moschus moschiferus) is a small, inofensive creature living in Pakistan, India, Tibet, China, Siberia and Mongolia and only the mature male can produce musky odour in rutting season. The best quality musk used to come from Tibet (Tonquin/Tonkin musk) and China, while products from India and Siberia were considered of inferior quality. The practice of extracting the musk pods from the deer however is very difficult, as they're close to the testicles of the animal, and becomes fatally cruel (a kilo of musk necessitated the loss of between 30 to 50 deer), rendering the practice nowadays extinct. (According to Christopher Brosius however , there are currently ways of extracting it without harming the deer being examined ,which could bring back the practice of using real musk). The precious pods (worth twice their weight in gold) were dried in the sun, on hot stones, or by putting them in hot oil. The resulting black granular "musk grain" is used in alcoholic dilution, called tincture.
Natural musk in its raw state is pungent, with a strong pervasive urinous (ammoniac) smell that borders on the somewhat fecal and needs storage and considerable dilution for it to unfold all its potential. Still, The cultural perception of musk varies significantly, often swayed by the smeller's twisted impression of what they are smelling, as discussed in our Musk Series Part 1. Most common descriptors state animalic, earthy and woody notes or baby's skin scent, yet when perfumers talk about musk they refer to muscone, the very core of the musk essence devoid of the other ingredients that are included in natural musk (such as ammonia, cholesterol and animalic compounds with resinous odoriferous characteristics).
Other Natural Sources of Musk
The matter is further complicated by the reference of musk in relation to other animals from which glandular substastances are exracted: Ondatra zibethicus, the muskrat (ondantra zibethicus) a rodent, the Musk Duck (Biziura lobata), the muskox, the musk shrew, the musk beetle (Aromia moschata), African Civet (Civettictis civetta), the musk turtle, the alligator of Central America, and often people refer to the animalics of civet cats (civettictis civetta) or castoreum from beavers as animals' musk, further confusing the terms (those last two animals produce animal substances that have different odour profiles). Even a particular type of alligator emits a musky secretion, but it proved to be non-functional for this type of odour aim as it is mainly rosy.
Some plants also have musky smelling compounds, usually of a lactonic macrocyclic nature, such as Angelica archangelica (containing 12-methyl-13-tridecanolide and Exaltolide) or Abelmoschus moschatus (ambrette seeds) produce musky smelling macrocyclic lactonic compounds which enrich fragrant compositions and are a handy if expensive resource for niche and natural perfumers. The former is amply explored in Angeliques sous la Pluie by Jean Claude Ellena for F.Malle. The latter is highlighted in Chanel Les Exclusifs No.18 and Musc Nomade by Annick Goutal. Other sources include musk flower (Mimulus moschatus), and muskwood (Olearia argophylla), to a much smaller degree. Even galbanum, a bitter green grass not usually associated with milky sweet musky smells, contains musk components (14-pentadecanolide and 15-hexadecanolide).
Interestingly, animal derived musks are all ketones, while plant-derived musks are large-ringed lactones.
The Rise of Synthetic Musks: History and Classification
Musk deers became a protected endangered species by the Convention on the International Trade in Endangered Species of Wild Flora and Fauna (CITES) in 1979, rendering natural musk almost obsolete in perfumery (The erratic quantities used by a handful of perfumers come from either old stock ~musk only gains in complexity with storage and doesn't lose its aroma for centuries~ or illegal poaching). Therefore all musk used in perfumery today is synthetic apart from only a handful exceptions which are usually small artisanal perfumers (who are often not at liberty to be open about it due to ethical concerns from consumers).
Although "white musk" is a prevalent epithet used as a blanket-term, the reality is somewhat more complex. The high cost and scarcity of natural musk had always been a concern for the fragrance industry and it was a happy accidental discovery when in 1888, Baur discovered the nitromusks. He had actually been working on explosives, hence the "nitro" prefix, when he discovered that the molecules actually smelled nice: the warm, sweet ambience recalled the scent of muscone. The first nitromusk was thus baptized Musk Bauer in honour of this occurence and a frantic exploration of these aromatic molecules started with the aim of replicating the elusive smell of natural musk. Follow-up nitro-musks, notably musk ketone and musk xylene, are rich, expansive-smelling and very warm; they can be savoured in vintage extraits and colognes, notably in Chanel No.5 (at a staggering 10% concentration) where they shine with their come-hither whisper. Later developments effectuated different kinds of musks.
Synthetic musks can be therefore divided into three major classes — aromatic nitro musks, polycyclic musk compounds, and macrocyclic musk compounds. The first two groups have broad uses in industry ranging from cosmetics to detergents but their continuous presence in human tissue and environmental samples coupled with carcinogenic properties has created concern resulting in a ban or reduction of their use in most countries. Macrocyclic musk compounds are generally considered safer and have replaced the nitro-musks (abandonded since the early 80s) and slowly phasing out the polycyclics. For those concerned with the dangers, WWF has an interesting article downloadable as PDF on this link. (primarily against musk ketone, musk xylene ~both nitromusks~ and polycyclics)
Synthetic musks are essential in modern perfumery forming the base note of most perfume formulae.
- Nitro-musks
- Polycyclic musks
However apart from hydrophibic, polycyclics are also lipophilic, as was first discovered in the early 1990s, building up in the bodies of humans and wildlife over time (Daughton 1999).
Traesolide is another synthetic polycyclic musk used as a fragrance ingredient in a variety of consumer products, including soaps, perfumes, and cosmetics and even though Traseolide is not as commonly used as other polycyclics, such as Galaxolide and Tonalide, it has been detected in breast milk, adipose tissue, and blood in humans (Rimkus 1996; TNO 2004; Duedahl-Olesen 2005). They're being steadily replaced by newer molecules.
- Macrocyclic musks
Ethylene brassylate (or Musk T) is a brassilic ester with floral woody facets, commonly used in cosmetics, because it acts as an odour neutraliser to the other chemicals used, as well as in fine fragrance. Notably it is featured in Dove's Cleansing Towelettes, as well as Olay, Cover Girl, Max Factor and The Body Shop foundations.
Globalide (Habanolide) is a metallic smelling, fresh radiant musk: Smell it in Emporio Armani White For Her, coupled with Helvetolide (please see below), where it forms the signature of nose Alberto Morillas in 2001, giving rise to the term "white musk" ~as opposed to the balmy darkness of the prior nitromusks. Or try it in the ultra-popular aldehydic musk Glow by Jennifer Lopez, accenting the fresh white floral components of the formula; the cooly herbal-soapy Cologne by Mugler and the baby-soft"clean" of Clair de Musc by Serge Lutens. It also balances the sweeter calorific elements in Hypnotic Poison by Christian Dior.
Ambrettolide is lightly sweetly-musky, uniquely vegetal with bordeline floral tones possessing exceptional diffusion which comes through from the very top notes through the base of the fragrance! Although it naturally occurs in ambrette seeds (prefered by niche brands or natural perfumers), it is usually synthesized in the lab. Other popular macrocyclics are Thibetolide (Exaltolide) ~more detectable by women than by men~ and Velvione, the latter from "velvet" and "ketone", referencing the velvety softness resembling older nitromusks and famously comprising almost the entirety of Helmut Lang's Velvione cologne formula.
- Alicyclic musks
One interesting case is IFF's Allyl Amyl Glycolate (iso-amyl oxyacetic acid allylester), one of my less prefered musk variants (Chandler Burr describes it as “a combination of the smell of processed pineapple and the tin of the can it comes in”), a clear liquid that can be used in any blend. It possesses sharp green facets with a top resembling the bitter touch of galbanum and a sweet pineapple fruity note. First discovered in 1936, it lagged unnoticed until it was popularised via Italian detergents in the late 1960s. Its use in Camay soap made it familiar and thus it entered fine perfumery: Trace amounts can be found in Alliage by E.Lauder while higher doses can be found in Drakkar Noir by Guy Laroche (1%)and Cool Water by Davidoff (3% which is very high for a powerful synthetic such as this). Trésor, Eternity, and Boss Elements Aqua also use it for its harmonization with the greener notes (lily of the valley, violet leaf).
Newer musks are constantly created, often with imaginative and inspiring names.
Nirvanolide, a chemical produced by Givaudan has a clean sweetly powdery and slightly animalic odour close to the restricted older Musk Ketone. You can smell it in the perfume Forever Elizabeth created by David Apel where it is used in 6.7% concentration. Another chemical with an odour close to Musk Ketone is Muscenone, possessing a very elegant and diffusive musk odour.
Firmenich offers two musk blends, Auratouch 911382 and Auranone 911383. The base of these products contains a captive* musk with a berry top note that performs like a polycyclic musk. Auratouch 911382 is a strong layered musk base with a substantive drydown and contains only triethyl citrate as a solvent. Meanwhile, the base of Auranone 911383—a strong substantive musk base with a delicate floral and somewhat animalic character—has strong ambrette connotations and contains no solvents, or polycyclic or nitro musks.
Meanwhile, the base of Auranone 911383 is a subtle but substantitve assemblage of some of Firmenich's finest musks with ambrette and animalic facets, blended with soft floral notes, devoid of polycyclic or nitro musks. Created around Romandolide, the captive alicyclic is paired with Habanolide, Exaltolide Total, Muscenone and Helvetolide to produce a hard-core musk with traces of sandalwood, amber, violet and powdery notes.
Givaudan has two new synthetic musks: Cosmone and Serenolide. Cosmone, is a single molecule the first C14-macrocyclic musk commercially available, which has a nitro-musk character of great warmth and diffusion which blends well with all kinds of accords. This biodegradable molecule, in addition to Nirvanolide, enlarges Givaudan’s range of environmentally friendly macrocyclic musks and can be smelled in Pi Neo by Givenchy (2008). Serenolide is an elegant white musk with sweet fruity connotations providing warm and soft velvety notes that blend well with all kinds of trendy fruity accords.
Musk R1 (originally from Quest International) is an example of an oxa-macrolide with sensual, powdery musky character.
The fascinating world of musks is far from over: We will return with classifications, descriptions and reviews of musky fragrances on the market!
*Captives are molecules which are patented by companies for their exclusive use for a number of years.
Related reading on Perfume Shrine: Musk Series 1: a Cultural Perception of Musk, Musk Series 3: The Many Permutations of Musk (musk "types")
Ref:
Rowe, David J. (Ed.); Philip Kraft (2004). "Chapter 7. Aroma Chemicals IV: Musks". Chemistry and Technology of Flavours and Fragrances. Blackwell
Charles (Ed.), Sell; Charles Sell (2005).The Chmistry of Fragrances Chapter 4. Ingredients for the Modern Perfumery Industry". Royal Society of Chemistry Publishing.
Robert R. Calkin and J. Stephen Jellinek, Perfumery Practice & Principles
PChirality & Odour PerceptionJohn C. Leffingwell, Ph.D.
Perfume & Flavorist magazine, Musks in Fragrance Blending
Jenny van Veenen Perfume Making
Aromax blog
[1] [2]Epistola S.Fowler: Musk
Painting Lovers by a Tree Mughal, Muhammad Shah period, about 1725 via lokvani.com. Pics via mikndfully.org, Natural Health Crafters, homotography.blogspot.com
Labels:
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chemistry,
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ethylene brassylate,
fragrance science,
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globalide,
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musk deer,
musk series,
nitromusks,
polycyclic musks
Monday, December 21, 2009
Body Odour Perfume? A Celebrity Challenges Us
Anyone who has read The New York Times articles by Chandler Burr knows that Sarah Jessica Parker is a true fragrance aficionado. Following the author's fascinating book The Perfect Scent confirmed it:
Sarah Jessica likes her own mixture of her beloved Bonne Belle Skin Musk, Comme des Garcons Avignon and Abdul Kareem's musk oil* The effect is positively naughty, as she jokingly intimated, yet for her first foray into fragrance, Coty Inc. decided to start with something decisively tamer and pretty (Lovely), while her second fragrance, Covet, was more unusual, yet still nowhere near what Sarah Jessica truly envisioned, apparently! For her the essential component in a sexy smell is a little...body odour! And that's what the next Sarah Jessica Parker celebrity fragrance under the aegis of trusty partner Coty is going to be after!
Before you frown your pretty little face into a disgusted grimace, let me remind you that there is a primal instinct associated with a little body odour, that fresh sweat can actually smell rather good and that animalics are very popular on these pages, so I am assuming you have cottoned up to the fact that we're interested, by now.
So what does Sarah Jessica Parker's upcoming new fragrance entail? And did she take a page off Matthew McConaughey who likes his body odour and doesn't wear deodorant?
The Sex & The City star told WENN: "I'm working on a new genderless fragrance that's not out yet. I can't even tell you what it's called."It has taken me three years to decide on the scent because I really like B.O. and I think it's sexy. I wanted to figure out a way to make it palatable to everybody."I was like, 'How do you get B.O. in a bottle and make an atomiser of it?' Then it was all about trying to capture the sense of naughtiness in a bottle that it would be good for a man and a woman." [source] In the interim "Parker has been trying out the new scent on journalists and bloggers during her press tour for new movie`Did You Hear About the Morgans?`, in which she stars with British heartthrob Hugh Grant".[source]
Talk about stinky word of mouth! We will see, I guess, although I wouldn't exactly assume the glands of human beings would be squeezed out of their appecrine emitions or she'd target bromhidrosis exactly...That wouldn't be "palatable to everybody". But the desire to be clean yet smell a little skanky, a little 'rolling out of bed' ~that bed not exactly equipped with chastity belts~ seems like a sexy idea!
*[The latter wasn't revealed via Burr at all; in fact this is journalistic conjecture on our part, since she has been great friends with Narciso Rodriguez and a fan of his perfume ~Lovely was fashioned after Narciso, after all~ and Rodriguez had been inspired for his first fragrance by a musk oil that his muse Caroline Bessette was buying for the three of them in New York City, which was revealed to be Abdul Kareem's posthumously.]
Black & white photograph of Sarah Jessica Parker in a bikini via msanto/photobucket.
Sarah Jessica likes her own mixture of her beloved Bonne Belle Skin Musk, Comme des Garcons Avignon and Abdul Kareem's musk oil* The effect is positively naughty, as she jokingly intimated, yet for her first foray into fragrance, Coty Inc. decided to start with something decisively tamer and pretty (Lovely), while her second fragrance, Covet, was more unusual, yet still nowhere near what Sarah Jessica truly envisioned, apparently! For her the essential component in a sexy smell is a little...body odour! And that's what the next Sarah Jessica Parker celebrity fragrance under the aegis of trusty partner Coty is going to be after!
Before you frown your pretty little face into a disgusted grimace, let me remind you that there is a primal instinct associated with a little body odour, that fresh sweat can actually smell rather good and that animalics are very popular on these pages, so I am assuming you have cottoned up to the fact that we're interested, by now.
So what does Sarah Jessica Parker's upcoming new fragrance entail? And did she take a page off Matthew McConaughey who likes his body odour and doesn't wear deodorant?
The Sex & The City star told WENN: "I'm working on a new genderless fragrance that's not out yet. I can't even tell you what it's called."It has taken me three years to decide on the scent because I really like B.O. and I think it's sexy. I wanted to figure out a way to make it palatable to everybody."I was like, 'How do you get B.O. in a bottle and make an atomiser of it?' Then it was all about trying to capture the sense of naughtiness in a bottle that it would be good for a man and a woman." [source] In the interim "Parker has been trying out the new scent on journalists and bloggers during her press tour for new movie`Did You Hear About the Morgans?`, in which she stars with British heartthrob Hugh Grant".[source]
Talk about stinky word of mouth! We will see, I guess, although I wouldn't exactly assume the glands of human beings would be squeezed out of their appecrine emitions or she'd target bromhidrosis exactly...That wouldn't be "palatable to everybody". But the desire to be clean yet smell a little skanky, a little 'rolling out of bed' ~that bed not exactly equipped with chastity belts~ seems like a sexy idea!
*[The latter wasn't revealed via Burr at all; in fact this is journalistic conjecture on our part, since she has been great friends with Narciso Rodriguez and a fan of his perfume ~Lovely was fashioned after Narciso, after all~ and Rodriguez had been inspired for his first fragrance by a musk oil that his muse Caroline Bessette was buying for the three of them in New York City, which was revealed to be Abdul Kareem's posthumously.]
Black & white photograph of Sarah Jessica Parker in a bikini via msanto/photobucket.
Sunday, December 20, 2009
Dior J'Adore: fragrance review & J'Adore Versions (L'Eau Cologne Florale, J'Adore L'Absolut, J'Adore L'Or) on the Market
Accessing the popularity stakes and artistic success of a bestseller is never an easy thing. Perhaps it's the competitors who speak most frankly about its cachet: As Thierry Wasser, head perfumer at Guerlain at the moment, revealed in an interview on Swiss television, "Every one of us wants to make the next J'Adore!"
The aphorism ~on a fragrance with a name that means "I LOVE it!"~ was meant to convey the ubiquitousness of the scent, its staggering approval by consumers from young to old. Such ubiquitousness in fact that its commercial's televised air-time 10 years after its introduction in 1999 has raised questions on a popular perfume forum about the reasons behind it!
The makings of a best-seller
You see, gone are the days of Chanel No.5 when commercials were running for the same scent for decades: Today the fast-paced churning out of fragrances means that the bombarding with advertising images changes dramatically from season to season with the latest and the glossiest catching page after page and air-minute after air-minute in an attempt to lure us into the Great New Thing. Alas, so very few times they deliver. Yet there is no question about Christian Dior's fragrance enduring presence in both the media and ~what's more important~ on the dressers and the bodies of countless women on the planet: Yes, by that token Dior's J'Adore is a modern classic!
Stating such a claim makes eyebrows raise on perfumistas' foreheads, accustomed as they are to the exclusive, the arcane, the unattainable or alternatively the vintage, the classic and the ultra-rare. But the beauty of perfumery is that one doesn't need to go up digging for Alexander the Great's grave (a task several worthy people have been unsuccessful at, its location forever unknown); one can find a good thing even almost on their doorstep (or in this case their local Sephora) and like Alexander's golden locks it is gilded and shiny with its "giraffe women" necklaces around the stem of the bottle and screaming with every drop of its jus "I'm covetable". A gorgeous face in Charlize Theron's shoes strutting her statuesque shape is challenging ~but also promising to~ every woman to become a living goddess! "Woman is an idol, and must be adorned to be adored," wrote Charles Baudelaire and Dior was quick to snatch the immortal line for their own purposes.
Pinkification: more to it than meets the eye
J'Adore (pronounced Za-DORH) clout however took an unexpected and fascinating path to form. Back in 1999 the fruity floral vogue was just catching on, as consumers tired of the acquatics and ozonics of the 90s and of the realisation that the dot com prodigies were not something to sustain the economy as foretold were searching for a little girliness, a little pinkiness ~even a reversion to the mental age of Barbie some would say! (and who can blame them in retrospect?) A recent article at The Guardian talks about the pinkification of our culture where beauty "gurus" emote in exalted girly-tones that could shutter crystal and have you screaming up the walls with devious and not so devious plans on assassinating the perpatrators of those auditory crimes. (parodies abound, so not all hope is foresaken). The cultural background of this phenomenon is vaster than the scope of those pages, yet a fragrance such as J'Adore managed to come aboard at the exact time when the wave of girlishness was gaining momentum. And we have to grugingly admit: Among all the girly fruity florals, J'Adore actually manages to inject a little womanly touch there too: It's not completely air-headed!
In Dior's portfolio it is something of a chasm, a no man's land where the classics (Miss Dior, Diorissimo, Eau Fraiche, Diorama, Diorling, Diorella, Dior-Dior and Dioressence) along with the established (Dune, Poison and some of the latter's flankers) veered off in favour of the modern specimens which are targeted to a different audience (Addict, Addict Shine, Forever and Ever etc.).
In a way J'Adore was the catalyst which ushered the pounding thumb of fruity florals not only chez Dior but along the widths and the breadths of the feminine fragrance market. Calice Becker, the perfumer behind J'Adore, is famous for her symphonic yet non-obese florals. Essentially linear, J'Adore begins and ends on a complicated yet quite fresh bouquet that oscillates between the velvety sheen of orchids and champaca with their sensuous air and the fruitier elements of rich plum, sprinkled with droplets of sweet citrus fruit, hints of greenery and a soupçon of violet & rose coquetry (ionones). The whole is underscored by cassis (a synthetic base very popular in the 80s, also used in Poême with which it shares an indefiniable vibe) with subtle woods. The longer the perfume stays on the more it projects that latter element. The eau de parfum's tenacity is indeed phenomenal and it manages to radiate even from the blotter for a while.
And when all is said and done, it smells nice. I wouldn't trail the Himalayan Route for it like I would with other fragrances and it's a little too sweet and ubiquitous for my personal tastes, but it's a round, feminine scent that attracts compliments. Think about how women have passed you by at the street, your nostrils quivered at their scent and you almost murmured j'adore....
Notes for Christian Dior J'Adore: Mandarin, champaca flowers, ivy, African orchid, rose, violet, Damascus plum, amaranth wood, blackberry musk
Dior J'Adore Special Editions and Flankers
The face of J'adore was initially Esthonian beauty Carmen Kaas, but it was Hollywood star Charlize Theron who really "clicked" and gave J'Adore an immense visual advantage.
J'Adore is available at every Dior counter everywhere, available in the following versions/flankers:
1) the original J'Adore Eau de Parfum concentration (1999) in the golden toned bottle depicted in the ads and reviewed above
2) the lighter and less plummy J'Adore Eau de Toilette (2002) in the silvery-toned design (pictured on the right). In 2011 the eau de toilette concentration was re-orchestrated (due to changes in perfumery regulations) by Francois Demachy, giving it a sweeter and fresher appeal, and repackaged in the gold scheme packaging and presentation, only differentiated from the EDP by the notification on the packaging.
3) the magnificent, limited (and costlier) edition of J'Adore L'Absolu (2007) a delightfully intense version of the classic favorite with Turkish rose, tuberose, and jasmine combine to make a truly pretty floral" (Eau de Parfum Absolute, created by Francois Demachy). A superior version of the formula, developed by Francois Demachy with premium floral essences.
4) the J'Adore L' Eau Cologne Florale 2009 (the bottle is in golden tones, but a little more slender), which reprises the floral theme with touches of lemony magnolia to render a very current modernisation of the brand. The range is complimented with ancilary body products and is often augmented with special editions that reprise the design of the bottle.
5) J'Adore L'Or is a essence de parfum edition launched in 2010 with the neck of the bottle in thin gold threads and the same amphora style body, available only in 40ml. It's an amped up and more expensive version of the eau de parfum with sweeter and headier florals and a more lasting and very perceptible vanilla base.
6) A limited edition from 2007 highlighting the jasmine note is J'Adore Le Jasmin, available in 100ml of alcohol-free eau de toilette for the summer. Longer, leaner amphora bottle, but otherwise same, with a box reading "summer fragrance" underneath the name. Not to be confused with the 2004 summer fragrance, which is encased in the familiar bottle that holds EDT or EDP, with the only difference being marked in the box ('summer fragrance').
The following limited editions are only different in the bottle presentation or visuals and do not bear a difference in the scent itself.
Special limited "anniversary" editions of J'Adore en Or come from 2004 and 2009 (for the 5 and 10 years of the market respectively); the former with curved drawn "lines" on the upper body of the matte gold bottle, the latter with a golden medallion with the initials CD hanging on a thread on the transparent glass familiar amphora-shaped body. A shimmery version called J'Adore Divinement d'Or (Gold Supreme) was issued in 2006 with gold shimmer suspended in the juice.
Photo by JeffWestboorke, pics via it's all about life blog
The aphorism ~on a fragrance with a name that means "I LOVE it!"~ was meant to convey the ubiquitousness of the scent, its staggering approval by consumers from young to old. Such ubiquitousness in fact that its commercial's televised air-time 10 years after its introduction in 1999 has raised questions on a popular perfume forum about the reasons behind it!
The makings of a best-seller
You see, gone are the days of Chanel No.5 when commercials were running for the same scent for decades: Today the fast-paced churning out of fragrances means that the bombarding with advertising images changes dramatically from season to season with the latest and the glossiest catching page after page and air-minute after air-minute in an attempt to lure us into the Great New Thing. Alas, so very few times they deliver. Yet there is no question about Christian Dior's fragrance enduring presence in both the media and ~what's more important~ on the dressers and the bodies of countless women on the planet: Yes, by that token Dior's J'Adore is a modern classic!
Stating such a claim makes eyebrows raise on perfumistas' foreheads, accustomed as they are to the exclusive, the arcane, the unattainable or alternatively the vintage, the classic and the ultra-rare. But the beauty of perfumery is that one doesn't need to go up digging for Alexander the Great's grave (a task several worthy people have been unsuccessful at, its location forever unknown); one can find a good thing even almost on their doorstep (or in this case their local Sephora) and like Alexander's golden locks it is gilded and shiny with its "giraffe women" necklaces around the stem of the bottle and screaming with every drop of its jus "I'm covetable". A gorgeous face in Charlize Theron's shoes strutting her statuesque shape is challenging ~but also promising to~ every woman to become a living goddess! "Woman is an idol, and must be adorned to be adored," wrote Charles Baudelaire and Dior was quick to snatch the immortal line for their own purposes.
Pinkification: more to it than meets the eye
J'Adore (pronounced Za-DORH) clout however took an unexpected and fascinating path to form. Back in 1999 the fruity floral vogue was just catching on, as consumers tired of the acquatics and ozonics of the 90s and of the realisation that the dot com prodigies were not something to sustain the economy as foretold were searching for a little girliness, a little pinkiness ~even a reversion to the mental age of Barbie some would say! (and who can blame them in retrospect?) A recent article at The Guardian talks about the pinkification of our culture where beauty "gurus" emote in exalted girly-tones that could shutter crystal and have you screaming up the walls with devious and not so devious plans on assassinating the perpatrators of those auditory crimes. (parodies abound, so not all hope is foresaken). The cultural background of this phenomenon is vaster than the scope of those pages, yet a fragrance such as J'Adore managed to come aboard at the exact time when the wave of girlishness was gaining momentum. And we have to grugingly admit: Among all the girly fruity florals, J'Adore actually manages to inject a little womanly touch there too: It's not completely air-headed!
In Dior's portfolio it is something of a chasm, a no man's land where the classics (Miss Dior, Diorissimo, Eau Fraiche, Diorama, Diorling, Diorella, Dior-Dior and Dioressence) along with the established (Dune, Poison and some of the latter's flankers) veered off in favour of the modern specimens which are targeted to a different audience (Addict, Addict Shine, Forever and Ever etc.).
In a way J'Adore was the catalyst which ushered the pounding thumb of fruity florals not only chez Dior but along the widths and the breadths of the feminine fragrance market. Calice Becker, the perfumer behind J'Adore, is famous for her symphonic yet non-obese florals. Essentially linear, J'Adore begins and ends on a complicated yet quite fresh bouquet that oscillates between the velvety sheen of orchids and champaca with their sensuous air and the fruitier elements of rich plum, sprinkled with droplets of sweet citrus fruit, hints of greenery and a soupçon of violet & rose coquetry (ionones). The whole is underscored by cassis (a synthetic base very popular in the 80s, also used in Poême with which it shares an indefiniable vibe) with subtle woods. The longer the perfume stays on the more it projects that latter element. The eau de parfum's tenacity is indeed phenomenal and it manages to radiate even from the blotter for a while.
And when all is said and done, it smells nice. I wouldn't trail the Himalayan Route for it like I would with other fragrances and it's a little too sweet and ubiquitous for my personal tastes, but it's a round, feminine scent that attracts compliments. Think about how women have passed you by at the street, your nostrils quivered at their scent and you almost murmured j'adore....
Notes for Christian Dior J'Adore: Mandarin, champaca flowers, ivy, African orchid, rose, violet, Damascus plum, amaranth wood, blackberry musk
Dior J'Adore Special Editions and Flankers
The face of J'adore was initially Esthonian beauty Carmen Kaas, but it was Hollywood star Charlize Theron who really "clicked" and gave J'Adore an immense visual advantage.
J'Adore is available at every Dior counter everywhere, available in the following versions/flankers:
1) the original J'Adore Eau de Parfum concentration (1999) in the golden toned bottle depicted in the ads and reviewed above
2) the lighter and less plummy J'Adore Eau de Toilette (2002) in the silvery-toned design (pictured on the right). In 2011 the eau de toilette concentration was re-orchestrated (due to changes in perfumery regulations) by Francois Demachy, giving it a sweeter and fresher appeal, and repackaged in the gold scheme packaging and presentation, only differentiated from the EDP by the notification on the packaging.
3) the magnificent, limited (and costlier) edition of J'Adore L'Absolu (2007) a delightfully intense version of the classic favorite with Turkish rose, tuberose, and jasmine combine to make a truly pretty floral" (Eau de Parfum Absolute, created by Francois Demachy). A superior version of the formula, developed by Francois Demachy with premium floral essences.
4) the J'Adore L' Eau Cologne Florale 2009 (the bottle is in golden tones, but a little more slender), which reprises the floral theme with touches of lemony magnolia to render a very current modernisation of the brand. The range is complimented with ancilary body products and is often augmented with special editions that reprise the design of the bottle.
5) J'Adore L'Or is a essence de parfum edition launched in 2010 with the neck of the bottle in thin gold threads and the same amphora style body, available only in 40ml. It's an amped up and more expensive version of the eau de parfum with sweeter and headier florals and a more lasting and very perceptible vanilla base.
6) A limited edition from 2007 highlighting the jasmine note is J'Adore Le Jasmin, available in 100ml of alcohol-free eau de toilette for the summer. Longer, leaner amphora bottle, but otherwise same, with a box reading "summer fragrance" underneath the name. Not to be confused with the 2004 summer fragrance, which is encased in the familiar bottle that holds EDT or EDP, with the only difference being marked in the box ('summer fragrance').
The following limited editions are only different in the bottle presentation or visuals and do not bear a difference in the scent itself.
Special limited "anniversary" editions of J'Adore en Or come from 2004 and 2009 (for the 5 and 10 years of the market respectively); the former with curved drawn "lines" on the upper body of the matte gold bottle, the latter with a golden medallion with the initials CD hanging on a thread on the transparent glass familiar amphora-shaped body. A shimmery version called J'Adore Divinement d'Or (Gold Supreme) was issued in 2006 with gold shimmer suspended in the juice.
Photo by JeffWestboorke, pics via it's all about life blog
Thursday, December 17, 2009
The Circle: The Sea Shore's Flower
Most Christmas stories begin with sleighs and carols, Santa's little helpers and children's gifts, but mine does not. Instead, as befits the soil on which I am stationed, it mingles the salt of the sea, the cold wind of its tempests, the spirits of the past lurking, the Pleiades casting their faint light over the water in the depth of its nights and the glimmer of hope upon the approaching traveller's return.
Many Christmases ago, I happened to be sent to my uncle and aunt's summer house on a tiny, remote island off the shores of the monastery community of Mount Athos, Greece. My parents needed to travel to Europe and my imagination was piqued by the countryside which I hadn't seen in its December glory; rampant and wild, moor-ish almost, the sea salt mines shinning in the fangled sun from afar like a blanket of edible snow. Days were short and evenings were spent at the glimmer of the petrol-filled lamp, electricity not yet provided to the tiny island, ears perking up at the melancholy wailing of the dolphins streaming up the seaways at night. The logs in the fire were crackling merrily, telling their own tales of harvest and honest toil: olive-tree wood, chopped up in big rough chunks, its resinous, oligeanous essence perforating my memory with the sense of being at one with the silent nature around, its aroma the very essence of Greek history.
It was customary at the time for children to read Christmas stories by Alexander Papadiamantis(1851-1911); a Greek Dostoyevsky with shades of Edgar Allan Poe and Charles Dickens thrown in, if only for his mysterious nuances, his predeliction for the less proviliged in life and his industriousness in turning out a new story for Christmas, Carnival and Easter every year. Those stories were filled with predicaments, premonitions, organically lived Orthodoxy and humble triumphs; those last often of a spiritual rather than a physical dimension. In one of them, The Sea-shore's Flower, unravelled on his native island of Skiathos, he occupied himself with the village's fool, a young innocent man who was seeing visions in the night. That kind of person is called ελαφροισκιωτος in Greek: person with a "short" shadow. In one of those repeated visions whilst on night-fishing on the boat, the youth was seeing a bright light over the sea-shore's edge in the shape of a flower. As the story progressed, we learn that the light reflects the tale of a local girl, named Flower, who was waiting for years for her beloved, a foreign seaman, to come back from his wars with the barbarians and marry her on Christmas Day; only to find out that her man had been captured in the interim and died in slavery. For ever since, every Christmas Eve the light can be seen on the night sky, its flickering the soul of the seaman withering in the heavy bondage of slavery, far away from his beloved, and only men with a clear soul could see it...
Such was the story's impact that I found my childish self seeking to find out outlines of starry designs on the pitch-black sky, the flower of the sea-shore mingling in my mind with the Star of Bethleem we had been taught about at school; the crushed love of one person versus the uniting love that was incarnated for all. And it dawned on me that perhaps one of the most precious elements which we bid farewell so soon, eager to shed its perceived obstacles, is our innocence. The innocence that had allowed us to believe in Santa Claus as children (suspension of disbelief, if you prefer); the innocence that had us all excited over holidays instead of moaning and groaning over the sheer torture that is the holiday shopping, cleaning, preparing and arranging everything into place. The innocence that allowed us to give, rather than receive, often from the very things we lacked instead of possessed, in order to make someone happy on these holy days.
Upon my parents' return I didn't see the Sea-shore's Flower, although my excitement was so palpable as I unpackaged my gifts and spent the Christmas day with all the family that I could have easily seen visions of reindeers on the sky raining packages through the smoking chimney. I haven't seen it, ever. I doubt I ever will. And every day I pine for the lost innocence of that childhood, which was the only time when one can truly feel like Christmas.
With this story I am participating in The Circle, an Advent collaboration beginning on November 29 and ending on Christmas Day on which various perfume writers and artists, led by Roxana Villa, natural perfumery artist, are writing something special for each day. Please don't forget to enjoy all the participants' writing by clicking this link.
The story The Sea Shore's Flower by Alexander Papadiamantis can be read in Greek on this link. Painting Ship under the Moonlight by Greek painter Konstantinos Volanakis via Un Petit Bateau III
Many Christmases ago, I happened to be sent to my uncle and aunt's summer house on a tiny, remote island off the shores of the monastery community of Mount Athos, Greece. My parents needed to travel to Europe and my imagination was piqued by the countryside which I hadn't seen in its December glory; rampant and wild, moor-ish almost, the sea salt mines shinning in the fangled sun from afar like a blanket of edible snow. Days were short and evenings were spent at the glimmer of the petrol-filled lamp, electricity not yet provided to the tiny island, ears perking up at the melancholy wailing of the dolphins streaming up the seaways at night. The logs in the fire were crackling merrily, telling their own tales of harvest and honest toil: olive-tree wood, chopped up in big rough chunks, its resinous, oligeanous essence perforating my memory with the sense of being at one with the silent nature around, its aroma the very essence of Greek history.
It was customary at the time for children to read Christmas stories by Alexander Papadiamantis(1851-1911); a Greek Dostoyevsky with shades of Edgar Allan Poe and Charles Dickens thrown in, if only for his mysterious nuances, his predeliction for the less proviliged in life and his industriousness in turning out a new story for Christmas, Carnival and Easter every year. Those stories were filled with predicaments, premonitions, organically lived Orthodoxy and humble triumphs; those last often of a spiritual rather than a physical dimension. In one of them, The Sea-shore's Flower, unravelled on his native island of Skiathos, he occupied himself with the village's fool, a young innocent man who was seeing visions in the night. That kind of person is called ελαφροισκιωτος in Greek: person with a "short" shadow. In one of those repeated visions whilst on night-fishing on the boat, the youth was seeing a bright light over the sea-shore's edge in the shape of a flower. As the story progressed, we learn that the light reflects the tale of a local girl, named Flower, who was waiting for years for her beloved, a foreign seaman, to come back from his wars with the barbarians and marry her on Christmas Day; only to find out that her man had been captured in the interim and died in slavery. For ever since, every Christmas Eve the light can be seen on the night sky, its flickering the soul of the seaman withering in the heavy bondage of slavery, far away from his beloved, and only men with a clear soul could see it...
Such was the story's impact that I found my childish self seeking to find out outlines of starry designs on the pitch-black sky, the flower of the sea-shore mingling in my mind with the Star of Bethleem we had been taught about at school; the crushed love of one person versus the uniting love that was incarnated for all. And it dawned on me that perhaps one of the most precious elements which we bid farewell so soon, eager to shed its perceived obstacles, is our innocence. The innocence that had allowed us to believe in Santa Claus as children (suspension of disbelief, if you prefer); the innocence that had us all excited over holidays instead of moaning and groaning over the sheer torture that is the holiday shopping, cleaning, preparing and arranging everything into place. The innocence that allowed us to give, rather than receive, often from the very things we lacked instead of possessed, in order to make someone happy on these holy days.
Upon my parents' return I didn't see the Sea-shore's Flower, although my excitement was so palpable as I unpackaged my gifts and spent the Christmas day with all the family that I could have easily seen visions of reindeers on the sky raining packages through the smoking chimney. I haven't seen it, ever. I doubt I ever will. And every day I pine for the lost innocence of that childhood, which was the only time when one can truly feel like Christmas.
With this story I am participating in The Circle, an Advent collaboration beginning on November 29 and ending on Christmas Day on which various perfume writers and artists, led by Roxana Villa, natural perfumery artist, are writing something special for each day. Please don't forget to enjoy all the participants' writing by clicking this link.
The story The Sea Shore's Flower by Alexander Papadiamantis can be read in Greek on this link. Painting Ship under the Moonlight by Greek painter Konstantinos Volanakis via Un Petit Bateau III
Wednesday, December 16, 2009
Guerlain Attrape Coeur is Shot Through the Heart!
Shocking news have come to our ears about one of the most popular and well-loved fragrances in the Guerlain stable: Attrape-Coeur, the Parisiennes fragrance by Mathilde Laurent that followed its predecessors Guet Apens and No.68 will be no more...The scent is getting discontinued!!
The information has just been confirmed by two different sources and leaves little doubt that there is a serious reason behind its production stalling. As Sylvaine Delacourte had revealed to us last June, there is a desire NOT to "assasinate" fragrances which are considered perfectly-made with the renovations necessitated to conform to today's standards (IFRA restrictions etc). Attrape Coeur fell into its own hearty snare, apparently, so you'd be advised to stock up if your life or pleasure (equally important) depends on it.
Many fragrances in the Les Parisiennes have been recently chopped off the block, including Liu (in the forseeable future I'm told), Metalys, Purple Fantasy, Chant d'Aromes in pure parfum and Plus Que Jamais. The upcoming restrictions along with slow sales in a few cases have contributed synergistically into losing some of the most lovely Jean Paul Guerlain creations which were commemorated for modern audiences in a line that was noted for its elegance.
Bid Attrape Coeur adieu with a little tear in your eye and clutch on dearly to what you have! If there is any new development I will keep you posted.
Painting by Tildine Attrape Coeurs via tildine.artblog.fr
The information has just been confirmed by two different sources and leaves little doubt that there is a serious reason behind its production stalling. As Sylvaine Delacourte had revealed to us last June, there is a desire NOT to "assasinate" fragrances which are considered perfectly-made with the renovations necessitated to conform to today's standards (IFRA restrictions etc). Attrape Coeur fell into its own hearty snare, apparently, so you'd be advised to stock up if your life or pleasure (equally important) depends on it.
Many fragrances in the Les Parisiennes have been recently chopped off the block, including Liu (in the forseeable future I'm told), Metalys, Purple Fantasy, Chant d'Aromes in pure parfum and Plus Que Jamais. The upcoming restrictions along with slow sales in a few cases have contributed synergistically into losing some of the most lovely Jean Paul Guerlain creations which were commemorated for modern audiences in a line that was noted for its elegance.
Bid Attrape Coeur adieu with a little tear in your eye and clutch on dearly to what you have! If there is any new development I will keep you posted.
Painting by Tildine Attrape Coeurs via tildine.artblog.fr
Christmas '09 Gift Ideas: Last Minute Gifts
The more organised amongst you have already thought out of suitable Christmas Gifts for all your eventualities. If you have been following our Christmas '09 Gift Ideas articles you are all set on great scented trinkets. But there are a few more that are worthy of note and can be bought at the nick of time, to offer at the hostess where you're invited for Christmas dinner or on New Year's Eve, to be the perfect little stocking stuffers, as well as pamepring for yourself or someone close to you.
Ayala Moriel Mini : Cute as a button and sweet as a treat, this mini splash bottle is the perfect size to sneak into a stocking, a pocket or a purse... Yet large enough to contain 4ml (1/8oz) of pure perfume bliss! Ayala Moriel, the talented Vancouver indie naturals perfumer, wants everyone on your list to have a scent to call their own this holiday season, yet without blowing up your budget - the Ayala Moriel Mini is therefore only $35 and comes in a cute jewelry box bow-tied with a satin ribbon, ready for gift-giving. All you need to do is pick your scent! Visit Ayala Moriel Parfums: http://www.ayalamoriel.com/
Caron needs no introduction: Their fabulously French chic perfumes have written their own history. For Christmas there is the ultimate glove-fitting scent ~Nuit de Noël (Christmas Night). Created in 1922 by founder Ernest Daltroff, Nuit de Noël is a chypre in structure, with a citrus top and oakmoss base, yet the feeling is of an orientalised bottom with sandalwood and vanilla with darkness creeping at the corners. Rose, jasmine, ylang-ylang, orris root, and precious woods with a sprinkling of spicy cinnamon mingle in its heart along with an overdose of the mysterious Mousse de Saxe "base" (an accord which contains geranium, licorice, leather, iodine and vanillin and which characterises many of the classic Caron scents). Roja Dove, the perfumery head of Urban Retreat at Harrods, saves it to wear every Christmas night. Why don't you try it for this time of the year too?
Indian Song candle (Amouage) The luxury fragrance brand from the Sultanate of Oman also proposes elegant candles. This one offers an oriental trail of exotic woods, ginger, cumin, vanilla and sweet-scented flowers.www.amouage.com/boutique
Infusion d’Iris candle (Prada) This luxurious white candle engraved with the Prada logo reveals a very gentle balsamy-iris fragrance that will thrill fans of Infusion d’Iris and Infusion d’Homme.www.prada.com/fragrances
Roxana Illuminated Perfume: Support the handmade, the arts and an agricultural based industry while gift giving this season. Be part of the change you want to see in the world. Natural botanical perfume is a necessary luxury, most especially during dynamic times. In this age of synthetic chemicals, large corporate structures and computers, botanical perfume offers an escape into the wilderness of nature.
Now through Thursday December 31st receive 15% discount on any order over $25, excluding jewelry at the Illuminated Perfume shop at Etsy. Enter the code word "PURPLE" upon checking out. Read more about the special under the heading Coupons in the shop policy section.
Paul Smith Man candle (Paul Smith) Men CAN like candles, if they look solid, no frills and functional and if they accompany a nice bottle of something drinkable in there too (Tuck this into a basket with home delights). Iris, violet, tonka bean, patchouli, frankincense… the composition follows latest Paul Smith fragrance. Limited edition, available online only.http://www.paulsmith.co.uk/
Elixir candle (Penhaligon’s) The classic British brand has a candle to match their fragrance Elixir: warm wisps of spices, frankincense, balms, woods and more. http://www.penhaligons.co.uk/
Candied Rose candle (L’Occitane) A limited-edition candle to give the subtle scent of sweet petals around the house, in longing for spring. Also delicious? The brand’s Sweet Cherry and Delicious Almond candles.http://www.occitane.com/
Eau de Jade candle (Armani Privé) In its dark wooden candleholder, this candle recreates the refreshing charm of the fragrance Eau de Jade. Featuring Calabrian bergamot adorned with accents of neroli, pepper and vanilla. http://www.giorgioarmanibeauty.com/
Pics & notes via official sites, some pics via ebay
Ayala Moriel Mini : Cute as a button and sweet as a treat, this mini splash bottle is the perfect size to sneak into a stocking, a pocket or a purse... Yet large enough to contain 4ml (1/8oz) of pure perfume bliss! Ayala Moriel, the talented Vancouver indie naturals perfumer, wants everyone on your list to have a scent to call their own this holiday season, yet without blowing up your budget - the Ayala Moriel Mini is therefore only $35 and comes in a cute jewelry box bow-tied with a satin ribbon, ready for gift-giving. All you need to do is pick your scent! Visit Ayala Moriel Parfums: http://www.ayalamoriel.com/
Caron needs no introduction: Their fabulously French chic perfumes have written their own history. For Christmas there is the ultimate glove-fitting scent ~Nuit de Noël (Christmas Night). Created in 1922 by founder Ernest Daltroff, Nuit de Noël is a chypre in structure, with a citrus top and oakmoss base, yet the feeling is of an orientalised bottom with sandalwood and vanilla with darkness creeping at the corners. Rose, jasmine, ylang-ylang, orris root, and precious woods with a sprinkling of spicy cinnamon mingle in its heart along with an overdose of the mysterious Mousse de Saxe "base" (an accord which contains geranium, licorice, leather, iodine and vanillin and which characterises many of the classic Caron scents). Roja Dove, the perfumery head of Urban Retreat at Harrods, saves it to wear every Christmas night. Why don't you try it for this time of the year too?
Indian Song candle (Amouage) The luxury fragrance brand from the Sultanate of Oman also proposes elegant candles. This one offers an oriental trail of exotic woods, ginger, cumin, vanilla and sweet-scented flowers.www.amouage.com/boutique
Infusion d’Iris candle (Prada) This luxurious white candle engraved with the Prada logo reveals a very gentle balsamy-iris fragrance that will thrill fans of Infusion d’Iris and Infusion d’Homme.www.prada.com/fragrances
Roxana Illuminated Perfume: Support the handmade, the arts and an agricultural based industry while gift giving this season. Be part of the change you want to see in the world. Natural botanical perfume is a necessary luxury, most especially during dynamic times. In this age of synthetic chemicals, large corporate structures and computers, botanical perfume offers an escape into the wilderness of nature.
Now through Thursday December 31st receive 15% discount on any order over $25, excluding jewelry at the Illuminated Perfume shop at Etsy. Enter the code word "PURPLE" upon checking out. Read more about the special under the heading Coupons in the shop policy section.
Paul Smith Man candle (Paul Smith) Men CAN like candles, if they look solid, no frills and functional and if they accompany a nice bottle of something drinkable in there too (Tuck this into a basket with home delights). Iris, violet, tonka bean, patchouli, frankincense… the composition follows latest Paul Smith fragrance. Limited edition, available online only.http://www.paulsmith.co.uk/
Elixir candle (Penhaligon’s) The classic British brand has a candle to match their fragrance Elixir: warm wisps of spices, frankincense, balms, woods and more. http://www.penhaligons.co.uk/
Candied Rose candle (L’Occitane) A limited-edition candle to give the subtle scent of sweet petals around the house, in longing for spring. Also delicious? The brand’s Sweet Cherry and Delicious Almond candles.http://www.occitane.com/
Eau de Jade candle (Armani Privé) In its dark wooden candleholder, this candle recreates the refreshing charm of the fragrance Eau de Jade. Featuring Calabrian bergamot adorned with accents of neroli, pepper and vanilla. http://www.giorgioarmanibeauty.com/
Pics & notes via official sites, some pics via ebay
Monday, December 14, 2009
Musk Series 1: A Cultural Perception of Musk
Guy de Maupassant notes in Bel Ami:
Musk weaves its thick, ensnaring plot to even grace French roads with its sonorous name. In Greek the term "musk" is called μόσχος (MOS-chos) and it denotes (in both noun and verb form) any delightful aroma, from culinary to personal!
For all its rich history and ubiquity to the vernacular, musk remains a great mystery making even perfume lovers exasperate on its multiple facets and shady nature. Some, daunted by the odorant's sheer animal nature in some compositions such as Muscs Kublai Khan by Serge Lutens, reference "Post-coital genitals", "Caligula's couch", "balls' sweat", "the armpit of a camel driver who has not been near running water in a week" (the latter by Tania Sanchez in her early MUA days) and other highly entertaining descriptors. Kiehl's Original Musk, "wears its seductive intent on its sleeve" and Musc Ravageur tries to say it all at hello.
Those musks are generally termed "dirty" or "animalic musks", even "skanky" (both in reference to the little critter and the vulgar ladies thus called) in perfume-community-lingo; they tend to reflect the intimate aura of private parts and private acts and if you have any apprehension to smells that might offend your workplace or your conservative entourage, you might give them a miss. Nevertheless to a whole bunch of enthusiasts ~myself among them~ the smell is fur-like, cozy, intimate and transcedentaly primal. Not sweaty or fecal exactly, yet with a "lived-in" quality which is inescapeably delicious.
A vast array of different musks, termed "clean musks", are available for exploring for anyone afraid of the former, their scent often reminiscent of fabric softener, your laundry detergent or even shampoo and refined body powder. Serge Lutens has the polar opposite to Muscs Kublai Khan in Clair de Musc. Some of them often take the guise of "white musk", a code-name to signify a lightly floral musk "base", The Body Shop's White Musk being the most famous example. A reviewer at Fragrantica referring to Alyssa Ashley Musk (1969) notes:
In some cases musks in a well-rounded composition manage to smell at once dirty and clean, like a human being in various stages of disarray. Such is the case with Chanel No.5: Its intense accord of ylang-ylang and musk, boosted by the soapy ppssshht of aldehydes (a group of predominantly synthetics that were used extensively in soaps and go well with musks) along with classical rose-jasmine, is the very core of sexy. Modern musky florals with woody bases such as Narciso For Her and Lovely by Sarah Jessica Parker utilize a cooler sensation, but with the same duality inherent. Imagine your dog and its own musky odor: Doesn't its true essence come out when just out of the shower?
But, herein lies the question, like a savvy member on Perfume of Life asked recently: "how on earth did musk, a term derived from the Sanskrit word for "testicles" because of its origins, come to be associated with cleanliness?"
What is musk in terms of smell and what accounts for its varied perception?
Musk of course originates from the Sanskrit muṣká meaning "testicle," coming as it did from the genital glands of the Musk Deer (moschus moschiferus); two pouches were extracted from the animal through cruel methods that resulted in its demise and the subsequent banning of the practice. The precious pods were opened to exude their aromatic effluvium, worth twice its weight in gold, and used as a powerful fixative and enhancer in perfumes & incense since antiquity. Musk odorants as a group however include glandular secretions from other animals as well, numerous plants emitting similar fragrances (ambrette seed being the most popular, highlighted beautifully in Musc Nomade by Isabelle Doyen for Goutal; also rosa moschata), and artificial substances with similar odors synthesized in the lab. But what perfumers refer to as "musk" is in realityits odorous principle, muscone (or muskone), or 3-methylcyclopentadecanone. Its chemical structure was first analysed by Lavoslav Ružička: Muscone is a 15-membered ring ketone with one methyl substituent in the 3rd position.
Still the fascinating reality is that human "reading" of musks differs widely. What is nectar to one can be anathema to another! Cast your mind back to Napoléon and Joséphine de Beauharnais: At the Directoire period the vogue for animalics (civet, musk, castoreum and ambergris) had given way to a new freshness, ushered in by the Revolution which stigmatised the "dirty" aromatics in relation to the decadent aristocrats who were guilotined. Only a defying elite, the Incroyables and Merveilleuses hung on to them, extravagant in style, wanting to emulate classical antiquity: Their nickname became les muscadins! Napoléon loathed musk and prefered to douse himself in Eau de Cologne and rosemary essence dilutions. His women, he preferred them in violets. The scorned Joséphine in an act of cunning revenge, when she was bypassed for another woman, doused her walls at Malmaison with her favourite musk essence, making her presence painfully unforgetable. Rumour had it that a hundred years later the scent was still perceptible! The Arabs knew a thing or two of musk's tremendous lasting power when they used crushed musk and rose in the mortar of their mosques so that the buildings would exude aromatic delight when warmed by the sun. But why the different reaction to musks?
The answer is twofold: Biological and psychological/cultural. In humans, odor perception phenotypes (MSHM1 and MSHM2) often account for specific hyperosmias (a heightened perception of odorants), the best studied examples being to musk and the sweaty odorant isovaleric acid. A great explanation why one's body odour might be inoffensive to one yet very repulsive/potent to another! Recent reseach going against established biology is that musk perception and sensitivity to it does not variate according to a woman's menstrual cycle like with some other odorants. Le Magnen in 1952 working with a dilution of Exaltolide (a synthetic musk) had found that women had significantly lower thresholds for it than men, 50% of the latter having difficulty in smelling it per se [1]
On the other hand, musk components (both natural and synthesized) are by their very nature very large molecules, bordeline undetactable due to that fact, making a large segment of the population anosmic (i.e.odor-blind) to some or other type. This is usually addressed by the perfume industry by employing an eventaille of various musk components of different molecular weights, so that if one doesn't click on the brain's receptor, another will. The most common anosmias are towards Androstenone (a sex pheromone possessing a musky facet) and Galaxolide (a very common synthetic "clean" musk), while there seems to be evidence of recessive inheritance for pentadecalactone sensitivity in humans; the inability to smell musk behaves as a recessive autosomal trait in a study of families.
The perception of any odorant however has to do with CONTEXT, as proven by the associations of wintergreen in the US vs the UK, "beach" scents and household products in different cultures. Ergo, it's largely cultural rather than biological. Real musk (the best is Tonquin) from musk deer has a rather urinous smell in itself with pungent, borderline fecal tonalities in its raw state, NOTHING like what you encounter in perfumes termed "musk" (even by top brands). Yet diluted and mixed with floral essences (try it with rose) it becomes a warm underground murmur of intimacy. A caress...
Historically, musk synthetics were used en masse in detergents and fabric softeners, roughly at the middle of the 20th century and onwards, to mask the more displeasing chemical nuances, due to their superb hydrophobic properties (ie. musks didn't wash off) and their low price (they were synthesized on the cheap). Thus the association of the "warm" smell of clean clothes out of the washing-machine as well as the lingering smell on the clothes themselves became an association with cleanness itself! That warm "cotton" feel you like in clean laundry? Musks! Funny for a product that initially signified the glandular secretion of a rutting deer's improper parts, isn't it? There is a pleiad of synthetic musk ingredients in the market, not just one or two types (on which we will revert in detail) and therefore there is no blanket term or description for them (not even "white musk" is sufficiently accurate), as every one of those molecules has a different olfactory profile: some smel "cleaner" like dryer sheets, some more metallic, some powdery even, others still with a fruity overlay, some have a vegetal or animalic quality. Hence the confusion of the consumer, who doesn't know what to expect from a "musky" fragrance (or reporting liking some in certain fragrances and detesting others to their puzzlement).
The popularity of said scented products led to the introduction of those functional musk notes in fine fragrance: The increasingly lower percentage of real natural musk in them, resulted in a paloply of "musks" which approximated the feeling of musk rather than the smell itself. Such musks were popular in the 70s especially (following the hippy movement, as a natural progression). The "dirty" association that several Baby Boomers have with musk is not exactly related to musk itself: Talking with American independent perfumer Dawn Spencer Hurwitz, she intelligently proposed that often the association is to the dense patchouli-clouds and unwashed parts (body odor) of the hippies of their youth, as the (incidental) added layer of musk oil was par for the course for the Woodstock era and beyond. The 1970s musks tagged their product with animal magnetism: "It's what attracts!" proclaimed a Jovan advertisement progressing well into the 80s and 90s.
Functional fragrance musks were incorporated in several other types of products as the years passed: soaps, shampoos, powders, deodorants, you name it! 99% of fine fragrances today contain some type of synthetic musk to anchor notes down, especially now that the other animalics are absent; this happens whether the note is "perceived" as musk or not and regardless of being stated as a note or not in the official descriptions. Since most of them fall under the "clean musks" umbrella ~and what's more under a screechy variant of them on top~, we can expect that generation Y will have no mental associations with any of the "skanky" musks and will come to regard the symbol (musk) as the collateral signification (laundry day) rather than the primal one (animal magnetism). The most interesting mental path of them all, nevertheless, is how the companies have incorporated the latter illusion in their ad copy without including the scent of it at all, rather opting for the equivalent of a line of warm cottons drying in the breeze. "Clean musks" are marketed as attractants, as powerful aphrodisiacs, as sexually inviting, thus equating "clean" with sexy! In a culture where personal grooming is a trillion dollar business it somehow logically follows.
Perhaps it was Charles Baudelaire who saw the duality of musk best: fresh yet intimate, and dedicated it to his "dearest, fairest woman" in his Hymn in Fleurs du Mal: "Sachet, ever fresh, that perfumes the atmosphere of a dear nook; Forgotten censer smoldering secretly through the night; Everlasting love, how can I Describe you truthfully? Grain of musk that lies unseen, in the depths of my eternity."[2]
[1]D.M.Stoddart, The scented ape: the biology and culture of human odour
[2]translation William Aggeler, The Flowers of Evil (Fresno, CA: Academy Library Guild, 1954) Pics via wikimedia commons, parfum de pub, mongoose.wordpress.com, Nude Painting by Amedeo Modigliani via apolloart.com.
This is part of a series on the note of "musk" and its various types. Please also refer to: Part 2: Natural Deer Musk (Tonquin Musk), how does it smell and info on Synthetic Musk Substitutes and Part 3: The Many Permutations of Musk (Musk Types on the Market)
"The old woman in her turn kissed her daughter-in-law with hostile reserve. No, this was not the daughter-in-law of her dreams; the plumb, fresh housewife, rosy-cheeked like an apple and round like a brood mare. She looked like a hussy, the fine lady with her furbelows and her musk. For the old girl all perfumes were musk."In another story (One Evening) Maupassant attributes rather different connotations to musk:
"As for me, I was moved and powerfully interested, and in the darkness I could see that little woman, that little, fair, lively, artful woman, as if I had known her personally. I saw her selling her books, talking with the men whom her childish ways attracted, and in her delicate, doll-like head, I could see little crafty ideas, silly ideas, the dreams which a milliner smelling of musk attached to all heroes of romantic adventures".
Musk weaves its thick, ensnaring plot to even grace French roads with its sonorous name. In Greek the term "musk" is called μόσχος (MOS-chos) and it denotes (in both noun and verb form) any delightful aroma, from culinary to personal!
For all its rich history and ubiquity to the vernacular, musk remains a great mystery making even perfume lovers exasperate on its multiple facets and shady nature. Some, daunted by the odorant's sheer animal nature in some compositions such as Muscs Kublai Khan by Serge Lutens, reference "Post-coital genitals", "Caligula's couch", "balls' sweat", "the armpit of a camel driver who has not been near running water in a week" (the latter by Tania Sanchez in her early MUA days) and other highly entertaining descriptors. Kiehl's Original Musk, "wears its seductive intent on its sleeve" and Musc Ravageur tries to say it all at hello.
Those musks are generally termed "dirty" or "animalic musks", even "skanky" (both in reference to the little critter and the vulgar ladies thus called) in perfume-community-lingo; they tend to reflect the intimate aura of private parts and private acts and if you have any apprehension to smells that might offend your workplace or your conservative entourage, you might give them a miss. Nevertheless to a whole bunch of enthusiasts ~myself among them~ the smell is fur-like, cozy, intimate and transcedentaly primal. Not sweaty or fecal exactly, yet with a "lived-in" quality which is inescapeably delicious.
A vast array of different musks, termed "clean musks", are available for exploring for anyone afraid of the former, their scent often reminiscent of fabric softener, your laundry detergent or even shampoo and refined body powder. Serge Lutens has the polar opposite to Muscs Kublai Khan in Clair de Musc. Some of them often take the guise of "white musk", a code-name to signify a lightly floral musk "base", The Body Shop's White Musk being the most famous example. A reviewer at Fragrantica referring to Alyssa Ashley Musk (1969) notes:
"My perception of AA Musk is a very babylike, milky, powderish scent, completely non-defined by certain age or sex or the consumer."Perfect Veil by Creative Scentualisation, a combo of citrus, vanilla, sandalwood and musk, is termed "a casual, clean-smelling-skin scent" on Makeup Alley, a huge review site. Noa with its sparse formula is "fit for virgins and nuns" per Susan Irvine, a sentiment due to the transparent laundry-day white musks at its base. Allesandro del'Aqua and Helmut Lang make for a fascinating study in musk in their respective eponymous creations.
In some cases musks in a well-rounded composition manage to smell at once dirty and clean, like a human being in various stages of disarray. Such is the case with Chanel No.5: Its intense accord of ylang-ylang and musk, boosted by the soapy ppssshht of aldehydes (a group of predominantly synthetics that were used extensively in soaps and go well with musks) along with classical rose-jasmine, is the very core of sexy. Modern musky florals with woody bases such as Narciso For Her and Lovely by Sarah Jessica Parker utilize a cooler sensation, but with the same duality inherent. Imagine your dog and its own musky odor: Doesn't its true essence come out when just out of the shower?
But, herein lies the question, like a savvy member on Perfume of Life asked recently: "how on earth did musk, a term derived from the Sanskrit word for "testicles" because of its origins, come to be associated with cleanliness?"
What is musk in terms of smell and what accounts for its varied perception?
Musk of course originates from the Sanskrit muṣká meaning "testicle," coming as it did from the genital glands of the Musk Deer (moschus moschiferus); two pouches were extracted from the animal through cruel methods that resulted in its demise and the subsequent banning of the practice. The precious pods were opened to exude their aromatic effluvium, worth twice its weight in gold, and used as a powerful fixative and enhancer in perfumes & incense since antiquity. Musk odorants as a group however include glandular secretions from other animals as well, numerous plants emitting similar fragrances (ambrette seed being the most popular, highlighted beautifully in Musc Nomade by Isabelle Doyen for Goutal; also rosa moschata), and artificial substances with similar odors synthesized in the lab. But what perfumers refer to as "musk" is in realityits odorous principle, muscone (or muskone), or 3-methylcyclopentadecanone. Its chemical structure was first analysed by Lavoslav Ružička: Muscone is a 15-membered ring ketone with one methyl substituent in the 3rd position.
Still the fascinating reality is that human "reading" of musks differs widely. What is nectar to one can be anathema to another! Cast your mind back to Napoléon and Joséphine de Beauharnais: At the Directoire period the vogue for animalics (civet, musk, castoreum and ambergris) had given way to a new freshness, ushered in by the Revolution which stigmatised the "dirty" aromatics in relation to the decadent aristocrats who were guilotined. Only a defying elite, the Incroyables and Merveilleuses hung on to them, extravagant in style, wanting to emulate classical antiquity: Their nickname became les muscadins! Napoléon loathed musk and prefered to douse himself in Eau de Cologne and rosemary essence dilutions. His women, he preferred them in violets. The scorned Joséphine in an act of cunning revenge, when she was bypassed for another woman, doused her walls at Malmaison with her favourite musk essence, making her presence painfully unforgetable. Rumour had it that a hundred years later the scent was still perceptible! The Arabs knew a thing or two of musk's tremendous lasting power when they used crushed musk and rose in the mortar of their mosques so that the buildings would exude aromatic delight when warmed by the sun. But why the different reaction to musks?
The answer is twofold: Biological and psychological/cultural. In humans, odor perception phenotypes (MSHM1 and MSHM2) often account for specific hyperosmias (a heightened perception of odorants), the best studied examples being to musk and the sweaty odorant isovaleric acid. A great explanation why one's body odour might be inoffensive to one yet very repulsive/potent to another! Recent reseach going against established biology is that musk perception and sensitivity to it does not variate according to a woman's menstrual cycle like with some other odorants. Le Magnen in 1952 working with a dilution of Exaltolide (a synthetic musk) had found that women had significantly lower thresholds for it than men, 50% of the latter having difficulty in smelling it per se [1]
On the other hand, musk components (both natural and synthesized) are by their very nature very large molecules, bordeline undetactable due to that fact, making a large segment of the population anosmic (i.e.odor-blind) to some or other type. This is usually addressed by the perfume industry by employing an eventaille of various musk components of different molecular weights, so that if one doesn't click on the brain's receptor, another will. The most common anosmias are towards Androstenone (a sex pheromone possessing a musky facet) and Galaxolide (a very common synthetic "clean" musk), while there seems to be evidence of recessive inheritance for pentadecalactone sensitivity in humans; the inability to smell musk behaves as a recessive autosomal trait in a study of families.
The perception of any odorant however has to do with CONTEXT, as proven by the associations of wintergreen in the US vs the UK, "beach" scents and household products in different cultures. Ergo, it's largely cultural rather than biological. Real musk (the best is Tonquin) from musk deer has a rather urinous smell in itself with pungent, borderline fecal tonalities in its raw state, NOTHING like what you encounter in perfumes termed "musk" (even by top brands). Yet diluted and mixed with floral essences (try it with rose) it becomes a warm underground murmur of intimacy. A caress...
Historically, musk synthetics were used en masse in detergents and fabric softeners, roughly at the middle of the 20th century and onwards, to mask the more displeasing chemical nuances, due to their superb hydrophobic properties (ie. musks didn't wash off) and their low price (they were synthesized on the cheap). Thus the association of the "warm" smell of clean clothes out of the washing-machine as well as the lingering smell on the clothes themselves became an association with cleanness itself! That warm "cotton" feel you like in clean laundry? Musks! Funny for a product that initially signified the glandular secretion of a rutting deer's improper parts, isn't it? There is a pleiad of synthetic musk ingredients in the market, not just one or two types (on which we will revert in detail) and therefore there is no blanket term or description for them (not even "white musk" is sufficiently accurate), as every one of those molecules has a different olfactory profile: some smel "cleaner" like dryer sheets, some more metallic, some powdery even, others still with a fruity overlay, some have a vegetal or animalic quality. Hence the confusion of the consumer, who doesn't know what to expect from a "musky" fragrance (or reporting liking some in certain fragrances and detesting others to their puzzlement).
The popularity of said scented products led to the introduction of those functional musk notes in fine fragrance: The increasingly lower percentage of real natural musk in them, resulted in a paloply of "musks" which approximated the feeling of musk rather than the smell itself. Such musks were popular in the 70s especially (following the hippy movement, as a natural progression). The "dirty" association that several Baby Boomers have with musk is not exactly related to musk itself: Talking with American independent perfumer Dawn Spencer Hurwitz, she intelligently proposed that often the association is to the dense patchouli-clouds and unwashed parts (body odor) of the hippies of their youth, as the (incidental) added layer of musk oil was par for the course for the Woodstock era and beyond. The 1970s musks tagged their product with animal magnetism: "It's what attracts!" proclaimed a Jovan advertisement progressing well into the 80s and 90s.
Functional fragrance musks were incorporated in several other types of products as the years passed: soaps, shampoos, powders, deodorants, you name it! 99% of fine fragrances today contain some type of synthetic musk to anchor notes down, especially now that the other animalics are absent; this happens whether the note is "perceived" as musk or not and regardless of being stated as a note or not in the official descriptions. Since most of them fall under the "clean musks" umbrella ~and what's more under a screechy variant of them on top~, we can expect that generation Y will have no mental associations with any of the "skanky" musks and will come to regard the symbol (musk) as the collateral signification (laundry day) rather than the primal one (animal magnetism). The most interesting mental path of them all, nevertheless, is how the companies have incorporated the latter illusion in their ad copy without including the scent of it at all, rather opting for the equivalent of a line of warm cottons drying in the breeze. "Clean musks" are marketed as attractants, as powerful aphrodisiacs, as sexually inviting, thus equating "clean" with sexy! In a culture where personal grooming is a trillion dollar business it somehow logically follows.
Perhaps it was Charles Baudelaire who saw the duality of musk best: fresh yet intimate, and dedicated it to his "dearest, fairest woman" in his Hymn in Fleurs du Mal: "Sachet, ever fresh, that perfumes the atmosphere of a dear nook; Forgotten censer smoldering secretly through the night; Everlasting love, how can I Describe you truthfully? Grain of musk that lies unseen, in the depths of my eternity."[2]
[1]D.M.Stoddart, The scented ape: the biology and culture of human odour
[2]translation William Aggeler, The Flowers of Evil (Fresno, CA: Academy Library Guild, 1954) Pics via wikimedia commons, parfum de pub, mongoose.wordpress.com, Nude Painting by Amedeo Modigliani via apolloart.com.
This is part of a series on the note of "musk" and its various types. Please also refer to: Part 2: Natural Deer Musk (Tonquin Musk), how does it smell and info on Synthetic Musk Substitutes and Part 3: The Many Permutations of Musk (Musk Types on the Market)
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