Chanel Chance Eau Tendre: fragrance review

It's always a frightful day when a respected brand falls down from the skies into the puddles of stagnant water in the pedestrian crossing. The introduction might seem dramatic, but it is necessitated. Chanel has so far benefited from a lofty image, a steel-handed management thanks to the Wertheimer brothers and an in-house perfumer, Jacques Polge, who has steered the house into a more or less coherent direction for decades. But it seems that this course has lately diverted: The two flankers of Chance, Chance Eau Fraiche and now Chance Eau Tendre alongside a couple of forgettable masculines, show clearly that Chanel takes into consideration the market angle more than it is getting blame for.

In the case of Chance Eau Tendre the effect feels like dumping down, instead of modernizing an idea for a young audience; unlike the excellent No.5 Eau Premiere which took a classic and flew it into the ethers of poetic but approachable Elysium. In short, Chance Eau Tendre is only technically a well-crafted formula (good tenacity, plenty of sillage, coherent notes in unison) but artistically it's a plea to the lowest common denominator. And that's surprising from someone as skillful as Jacques Polge who clearly knows better, so it cannot be anything but a deliberate marketing decision from above.

A soapy fruity on a white musk base which recalls every similar major department store launch of the last coupe of seasons and in particular Daisy by Marc Jacobs. No offence to Daisy, but there is something seriously wrong when a Chanel fragrance starts smelling like Daisy. The fabric softener (on pale woods that read as non-descript) feel is especially in contrast to the haute ambience of other Chanels, even in their modern versions. There was a hint of a diversion when Beige by Chanel was launched in Les Exclusifs sub-line, its approachability and pastel-coloured smile easier and friendlier in its mien than other specimens. Yet whereas in Beige this worked due to the overall honeyed floral character and the suaveness of the hawthorn note which enveloped in a hug, in a fruity white musk composition any such intention falls flat and feels like an air-kiss at a social gathering of no greater importance than the pocketbook.

A pity...I wonder how well Chance Eau Tendre will sell, since similar smells can be had at a lower price. Then again, the whole axis of a luxury brand lies in selling even mediocre products just because they bear a prestigious name...

Might I remind you that the upcoming masculine is called Bleu de Chanel, scheduled for release in August 2010 with an international ad campaign shot by Scorcese as previously announced. As for the scent itself, according to the website RelaxNews, "it is fresh and woody, with notes of citrus, pink pepper, mint, ginger, jasmine, cedar and patchouli". [source]


A propos: L.Turin had said it best talking about brands: "To borrow terms first applied by 19th century journalist Walter Bagehot to the monarchy, brands have both an "effective" and a "dignified" function. [...] The dignified function is image: the buyer advertises his purchase to others.[..] That label, not the white baby sealskin bag to which it is attached, then gradually comes to mean "money". In other words, it becomes a currency. Once you have a currency, you can do lots of fun things with it. You can debase it (real Vuitton bags); you can counterfeit it (fake Vuitton bags); but best of all you can play on the fact that all currencies work by mutual consent. In other words, if you can persuade the rich to use your debased coinage, then the poor who buy real fakes and fake fakes will not feel shafted or silly and the scam becomes self-sustaining. [...] This is what is called brand "mystique" and it works best when those who produce the lies believe in them. [..]You have to believe, and to communicate the belief, that there is something intrinsically different about an object that bears a particular name. This is not a new trick: the aristocracy has practiced it to great effect since the French Revolution. A titled name used to mean having, it now means being. Titles are, in marketing terms, the human limited edition. What this means in practice: you've just bought a frog, but the ads swear it's a prince".

Notes for Chanel Chance Eau Tendre are:
Top: grapefuit, melon, quince
Heart: hyacinth, jasmine
Base: iris, white musk, Virginia cedar, amber

The campaign is fronted by Sigrid Agren, and photographed by the legendary Jean-Paul Goude, a longtime collaborator of Chanel parfums. Chanel Chance Eau Tendre will be available as an Eau de Toilette in 50ml/1.7oz and 100ml/3.4oz at major department stores.

Illustration via Foliadesign

Chanel No.46: fragrance review & history

Amidst the fragrances that Gabrielle Bonheur (Coco) Chanel commisioned, No.46 stands as something of a largely unknown enigma. When Ernest Beaux had presented samples to Coco for her choosing for her first perfume launch, he had prepared 10 of them in total, numbered from 1 to 5 and from 20 to 24. Among them, No.5 and No.22 were the winning contestants, issued on 1921 and 1922 respectively. Fragrances so elevated by the diffusion of their aldehydic pitch that they became synonymous with the genre forever after. A little on their left, the refined, gracefully soft aldehydic floral which was released much later; in 1946, at the end of the war. No.46 recalls most vividly the ambience of the classic No.5 that cemented the popularity of futuristic, "frozen" bouquets, while remaining surrounded by other obscure scents with digits on them like fairy godmothers: No.11, No.14, No.20, No.21 and No.55...



The timing for the release of No.46 is crucial in its critical appraisal and its positioning in fragrance history. Despite the fashion genius of Chanel being “incorruptibly sober and pure”, as per her biographer Edmonde Charles-Roux, her life presented certain disputable facets that cast a shadow on the image of the "women's liberator from fashion's oppression" and Evangelist of Style. (Even today, Audrey Tautou who impersonated her in the 2009 film Coco avant Chanel mentioned this early feminist "manifesto" as grounds for accepting the role.) Coco had been self-exiled in Switzerland since 1945, her perfume royalties into exile with her for a decade as well, following the tempestuous reception that accompanied her affair with Hans Gunther von Dincklage; a German officer 13 years her junior ~she was 56 at the time~ and alleged Nazi spy by the nickname "the sparrow", who had arranged for her to remain at the famous Ritz Hotel suite which Coco had made into her wartime abode (and her "real" home for 3 decades, as opposed to her Rue Cambon appartment where she received guests). Additionally, the dubious Operation Modelhut, in which she was implicated, was based on the idea that one of Chanel's friends would pass a letter from her, suggesting secret negotiations furthering the end of war, to Winston Churchill.

“This woman was referred to as a person Churchill knew sufficiently to undertake political negations with him, as an enemy of Russia and as desirous of helping France and Germany whose destinies she believed to be closely linked together.” [according to the Schellenberg interrogation transcripts]

Yet unlike women collaborators who had had their hair shorn in public humiliations or Diana Mitford, Lady Mosley (Hitler's Angel) and Unity (Valkyrie) Mitford, forever associated with the Third Reich, Coco Chanel remained untarnished by repercussions (she was arrested but soon released). No doubt she had taken advantage of her connections, as was her custom: It was a rich boyfriend who helped her open her own clothing boutique in 1913; it was Vera Bate Lombardi who established her name amongst European royalty and through which she met ~her almost husband~ the Duke of Westminster and who possibly served as the connection to Churchill; and it was one of her unnamed powerful liaisons who made if possible for her to escape punishment or humiliation for her past.
The cool reception that the French reserved for her 1956 runway comeback terming it obsolete neverthless was testament to how they hadn't forgotten... Luckily for her, however, it was the Anglosaxons (in the guise of Americans mostly) who loved her little black dresses (they still do!) and thus helped her progressively obliterate the bad memories.

It was during those troubled years of WWII that Chanel had tried to wrest control of her fragrances from the Jewish manufacturers ~the Wertheimer family who own them to this day and also controlled Bourjois~ exploiting the pro-Aryan laws to her benefit. (The Wertheimers owned 70% of the house, Theodile Bader of Galleries Lafayette who introduced Coco to them was rewarded with 20% and Chanel herself only held 10%). As a result, the perfumes conceived in the time frame surrounding WWII are rumoured to generally have a striking resemblance to her already successful 20s and 30s creations, probably in an attempt to reposition herself in the fragrance producing pantheon as an independent entity. Little is known of them, but the time framing bears significance as in 1954 the Wetheimers came to an agreement with Chanel for her to reliquinsh all control to them in exchange for having her personal expenses taken care of for life (It took 17 years).

The way that a little No.46 came into my hands is episodic and worthy of recounting à la Lafontaine: Once upon a time, (then) Florentine-bound Liisa Wennervirta had come across and purchased a full stoppered bottle of said perfume on an auction site, about which she asked my opinion and info after the fact. Certain details had been negatively indicative to its authenticity (or so I thought at the time) and the cynical/distrustful in me sighed a bit inwardly (I repeat this was after the fact) because I really like Liisa, had followed the scandals by Polkadot Patty a couple of years ago and would really flinch if she had been scammed. On the other hand, if it was a fake I would be supremely curious to see how someone would venture into even attempting it and would admire his/her serious cojones despite my disgust at the practice. Liisa sent me some to try out and it transpired that it was against all odds seriously delightful juice!
As Liisa herself said: "It's not that grandma-style rose like Penhaligon's Elizabethan Rose, nor that sweet, slightly sickening rose of Nahema or Mahora in extrait version, it's warm, spicy, carnation-y and slightly reminds me of Fleur de Feu but after a while it mellows to sweet musky calmness. Something that I badly miss among Les Exclusifs."

The opening of Chanel No.46 boldly reveals the penchant of the brand into producing abstractions of an arresting grace. It is redolent of the ambience of No.5 quite vividly, to the point that a lover of one might instantly recognise sub-themes in the structure of the other, like a student of baroque fugues recognising the intermingling motifs across several bars of music. At the time however No.5 hadn't acquired the cult status it has today being instantly recognisable across continents. The basic chord which echoes throughout No.46 seems to be the rose, ylang-ylang, carnation/lily (a hint of spice) and musks (two parts of this harmony form the main basso continuo of No.5, anyway, especially in vintage parfum form and the defunct Eau de Cologne version). This is underscored by a soapy-mossy feeling that recalls retro grooming products to my memory. The musks are especially rich and radiant, emitting warmth and a subtle come-hither.

In its way, Chanel No.46 is firmly placed in the tradition of its times too, while echoing an established success: Smelling it alongside L'Air du Temps (1948) (its carnation tinge plus aldehydic-salicylate facets), the more orientalised Fath de Fath (the original 1953 version, not the 1993 reformulation) with its intensely musky base, or the delicate bouquet of Coeur Joie by Nina Ricci (1946), one is not hard-pressed to understand the greater need for fragrances that presented a refined and genteel ambience of ladies who eased back into their feminine endeavours after the more androgynous occupations of the war days. All without eschewing their animal instincts...

Notes for Chanel No.46:
Top: bergamot, orange and neroli
Heart: rose, lily of the valey, ylang-ylang and jasmine
Base: vetiver, orris, sandalwood, coumarine, vanilla and musk

Needless to say, it's a very rare fragrance and your only chance for a bottle would be buying off a collector.

Related reading on Perfume Shrine: Chanel reviews & news, Vintage scents

Pic of No.46 by Liisa Werenvita used with permission by Perfume Shrine. Photo of Gabrielle Chanel in 1909 scanned from Edmonde Charles Roux book 2004, p.62. Photo of Diana and Unity Mitford saluting the Nazi way via wikimedia commons.

Mathilde Laurent Responds to Perfume Shrine's Questions (& a little on Cartier Les Heures du Parfum)

Most of you are familiar with Mathilde Laurent through her early work at Guerlain, when as a young graduate of ISIPCA, under the aegis of Jean Paul Guerlain she created her modern epics, faithful to the patrimony of papa Jacques: Her Guet Apens (later re-issued as Attrape Coeur, the whole entangled story can be read on this link) is one of the most celebrated "new Guerlains" among cognoscenti, in the degree that it reflects a true Guerlain character, yet is resolutely of its own era.

Her Shalimar Eau Légère, reviewed and cherised on these pages, is another one which takes the best of tradition and injects it with the saturated hues and bold lines of a contemporary Francis Bacon painting. Like her artistic idol Camille Claudel ~as divulged to Marian Bendeth on a Basenotes project last year~ Mathilde appreciates modernity coupled with sensitivity and creativity.
Pamplelune with its sunny grapefruit side is, surprisingly enough for its daring sulfurous mien, still a Guerlain best-seller and one of two Aqua Allegorias (a sub-line in the Guerlain portfolio with lighter, less complex scents) which has remained in production ever since introduction of the line, the other being Herba Fresca with its surprising take on mint. (Her other creations in the Aqua Allegoria line included Ylang et Vanille and Rosa Magnifica) At some point, Mathilde Laurent left Guerlain to spread her wings unto greener pastures, including a brief stint at jeweler André Gas in 2006 (for the Polynesian tropical scent Ensoleille-Moi) and the current in-house perfumer position at the venerable Cartier headquarters, where she is composing bespoke scents (Sources place the price for juice to last 3-5 years up to 60,000 euros or $75,500). Her masculine, (again) mint-ladden Roadster for the mainstream jewellery house release last year has graced our pages and was considered a successful entry, poised most wisely between commerciability and artistic merit. Mathilde's talent is undisputed, her desire and ambition to compliment the art of perfumery with a decisive and landmarking contribution nevertheless is laudable. For her "perfume is a message, an expression of oneself" and a perfumer is "a sillagiste!"

I took the invitation that Elisa de Feydeau kindly opened for her francophone readers and asked Mathilde a couple of questions which she was most gracious to reply to. For the benefit of our English-speaking readers, here are her answers.

My first question had to do with something I had read in Perfumes, the Guide, a quote by Luca Turin in his Pamplelune review, in which he equated Laurent's turning to bespoke perfumery to "the saddest waste of human talent since Rimbaud decided to study engineering" (If this isn't praise, I don't know what is!). I was wondering whether the foreboding feeling created by this remark in my mind had come to a reversal through the new line Les Heures du Parfum for Cartier (a high-end project more on which below) and whether she was hopeful that the new line would open a dialogue between herself and perfume lovers; those Others beyond the scope of the mega-rich who have the means to order their very own perfume. After all, as revealed by Jean Claude Ellena to us before, custom perfumery runs the risk of inadvertdly "deceiving" the customer.

Mathilde Laurent herself had explained the bespoke process in the past in very clear terms: "Together (with the client), we explore scents associated with meaningful life experiences, from pleasant childhood recollections to a present image the client wishes to project. We transpose the Cartier style, a perfectly studied simplicity, into the scent. Just a few carefully selected high-grade ingredients are blended, so that each essence remains distinctive, not lost in a hazy combination." In the pursuit of good materials, she's relentless: "I look for the truly exceptional, the atypical, the never-before-seen" (The floral extracts used cost about $5,000 per kilogram, or $142 per ounce). "The provenance of the flower, its rarity where it was bred, the manner of extracting its essence, the climatic conditions that year, all are taken into account."
In hindsight Mathilde appreciates Luca Turin's accolades enormously: "He was among the first to support me and encourage me". She terms the bespoke service "a step, a detour in order to get someplace else". "I could never imagine not creating for The Others", she reveals, although she's quick to point out that "bespoke perfumery is for me a wonderful means to be close to those who love and wear perfume and to push the envelope regarding experimentation on new accords, to test and increase one's creativity and one's technique. Bespoke perfumery acts as a complimentary course for me, it nourishes my work on other projects. I hope that Cartier's Les Heures du Parfum will generate a dialogue with people wearing them, since for me perfume is a message that the skin diffuses, I am always interested in expression, perfume is always destined for the Other".

Another issue that is burning perfume lovers and the industry itself with the intensity of a surgical laser is the pressing issue of restrictions on perfumery ingredients. (You can read a recap and personal thoughts with a minimum of emotional sidekicks on this link and on that one). Mathilde Laurent proved to me to be both practical and wise: "Regarding the perfumery materials which are restricted from our palette, I pretend they never existed. Nevertheless, I continue to search for the effect they present, even though it might be considered a tad Utopian; to substitute with other ingredients and combinations. One must always start from scratch and search, search...Having "come of age" at Guerlain however {she started apprenticeship there at the tender age of 23, going to exotic places and learning about ingredients with the very best} I have intimately known all of those precious materials before they were rationed and their effect has most definitely marked me. I do keep them in memory, always!" Hopefully, with creative minds such as Mathilde's, even the parsimonious palette of essences that is left to perfumers can take a new shape and be utilized in a novel syntax that have been left unatttured till now. The future is here and it is brave!
As to her own pleasure, Mathilde has left herself to be seduced by her latest creation for Cartier XIII La Treizième Heure, a smoky leathery composition, even though she declares she never wears perfume on her free time (Her other rare ~she stresses~ indulgunce is Guet Apens). After all, she hopes to instigate a discourse, not a monologue, and I hope she will always succeed in doing that!

Les Heures du Parfum by Cartier are set to be 13 fragrances in the "neo-niche" mold of luxury brands such as Chanel Les Exclusifs, Hermessences, boutique Guerlain scents, Armani Prive, Van Cleef & Arpels etc. (material-oriented compositions, uniform bottles, limited distribution). Cartier touts them as 'one really haute collection of fragrances for connoisseurs' to commemorate . The scents take on Latin numbers instead of names to reflect the digits on the famous Cartier watches, plus a lucky number thirteen in honour of the number of la maison Cartier's first address at 13 Rue de la Paix in Paris. They are to be spaced out in a period of a few years. The first five are coming out this November on the 10th in 35 Cartier boutiques all around the world. Eau de Parfum in 75 ml flacons for 250 dollars (Chayaruchama told me they're already at Saks in New York City, so New Yorkers take note and report back!).

Fragrance Notes for Les Heures du Parfum according to Grain de Musc (who got them straight from the horse's mouth and is enthused):

I – L’Heure Promise (The promised hour): a green iris with petitgrain, fresh herbs, sandalwood and musk.
VI – L’Heure Brillante (The shining hour): a bright aldehydic citrus cocktail with lemon, lime and a gin accord. X – L’Heure Folle (The crazy hour): an aldehydic fruity green with redcurrant, pink pepper, grenadine (pomegranate syrup), blueberry, blackcurrant, blackberry, violet, leafy notes, ivy, boxwood, shiso, polygonum (=knotweed)
XII – L’Heure Mystérieuse (The mysterious hour): a woody floral with jasmine, patchouli, elemi, coriander, incense, olibanum, juniper.
XIII -La Treizième Heure (The 13th hour): a sweet leather with maté tea, birch tar, narcissus, bergamot, patchouli and vanilla.

Portrait of Mathilde Laurent via Basenotes, images4.hiboox.com and luxuryculture, Cartier bottles via punmiris.com

Les Colognes Hermes ~Eau de Gentiane Blanche, Eau de Pamplemousse Rose: fragrance reviews

One day I might stop raving about the vision and artistry of Jean Claude Ellena, but not today. His new creations for the house of Hermès depart from the classical Eau de Cologne structure into drier and more mineral arpeggios, the melodies of his two new compositions humming on my skin like Pan-pipes made of an outer-space-born hybrid.

Eau de Gentiane Blanche and Eau de Pamplemousse Rose join longstanding bestseller Eau d’Orange Verte (composed by Françoise Caron, its 30th anniversary this spring) for the new collection of unisex Eaux de cologne from Hermès, expected to be joined by more in the coming seasons. In a long discussion with Jean Claude he confided his and the House's desire to focus on a renovation of the Cologne genre which "needs a lot of love", as both a hark back to traditional perfumery and a modern choice of indulgent refreshment in the classic Mediterranean style.
The new compositions are both wonderfully pleasurable, but it's one of them which has literally swept me off my feet and regular readers of Perfume Shrine will not be hard-pressed to tell which one!

Eau de Pamplemousse Rose (translated as 'grapefuit & rose' and not 'pink grapefruit', as insistited upon by Ellena himself in his interview to us) is the more neoclassical of the two, denoting a citrusy facet at the beginning which echoes his other grapefuit compositions; namely In Love Again for Yves Saint Laurent and Rose Ikebana for Hermessences. However the new formula is different than the previous tries: If I were to imagine this as a ladder to absraction, I'd say that from the hologram of bitter-sweet grapefruit of the former and the delicate jewelled sparkle of the latter, the new composition is seen through the beam of a laser-jet printer which merges pixels in high resolution on a high-weight paper that seems powdered out of the package.
Compared with the other emblematic grapefuit, that of Guerlain's Pamplelune, one is stunned by the different approach of the two styles: Pamplelune is executed in a magnificently proficient style that manages to orientalise the sulphurous note in the arms of patchouli which warms and fans out the naturally sweet-smelling tonalities of the fruit. In Eau de Pamplemousse Rose the foot is firmly set on the West and the approach is leaner, tangier and less love-or-hate. A molecule patented by the house of Firmenich, called Rhubofix, possessing fresh "green rhubarb", woody-spicy, and floral facets combines with the rose scent, merging in a slightly ~and very pleasantly~ bitter composition which transcends the cologne genre. It would be a disillusionment to approach this if you're in search for rose, however, as it is only a mere whisper and neither is vetiver immediately apparent. Already being the proud owner of both In Love Again and Rose Ikebana, as well as Kelly Calèche which sports a little wink of this element too, as part of my fragrance collection, I am not certain whether I will sprint to get a bottle of the latest; but it's really well done and worth investing for the summer months if you have a dent in the fresh compartment in your fragrance wardrobe.

Eau de Pamplemousse Rose includes the following notes: lemon, grapefruit, rose, Rhubofix, vetiver.

Eau de Gentiane Blanche, on the other hand, is an adorable bone-dry masterpiece of novelty which eschews the traditional structure of Eau de Cologne much like Ellena's Vanille Galante took over the vanilla bandwagon; and thus I am earnestly putting a big bottle of it on my wishlist. Currently Eaux seem to be everywhere from Dior's Escale de Pondichéry, Miss Dior Cherie L'Eau and J'adore L'Eau Cologne Florale (review coming up) to Cristalle Eau Verte (ditto) and the instigator of it all Eau de Cologne by Chanel. Still Hermès and Ellena, much like Sinatra (or Sid Vicious, take your pick) "did it their (own) way" and the magnificently androgynous and distinct result is highly wearable as well.

Contrary to Robin of NST I do not peg Eau de Gentiane Blanche as a too clean scent, although it's undoubtedly fresh; perhaps an allusion to Alpine snowscapes where gentian grows abundantly. Yet, smell this take on freshness and you know you've been under azure skies in the early hours of morning in Göreme in the Cappadocia region of Turkey, all mineral landscape around, no plants, no water, nothing but dry white dust and rock as far as the eye can see. The huge rock houses of Cappadocia, underground as well as upperground, present the apotheosis of past meets future: one cannot distinguish whether they're in one of the prehistoric shots of "2001 A Space Odyssey" or in one of the first episode of "Star Wars". The cool feeling imparted by Eau de Gentiane Blanche reminded me of that experience along with the caves at the famous nude beach of Matala on the island of Crete: cool solace from the scorching sun.

Upon testing Eau de Gentiane Blanche on my skin, I was struck by one sledgehammering impression: This is how I wanted Chanel Les Exclusifs No.18 to smell like on me!! The touch of ambrette seed in the Chanel is here magnified, the sophisticated bitter character bringing it full circle along with the vegetal, earthy-powdery halo or iris instead of the rose of No.18 and I seem to detect some of his signature Iso-E Super.
Jean Claude Ellena also extolled the innovation of using gentian absolute, here featured for the first time in a fragrance. This, apart from the stylistical difference, might explain the striking difference with Guerlain's Aqua Allegoria Gentiana, another fragrance pegged on the gentian plant. In the latter nevertheless the pear aroma-chemical along with the sweeter nuances of lime, limette and vanilla conspire to give a fresh, yet slightly sweet composition (not quite in the patiserrie Guerlain later style, thankfully) whereas in Eau de Gentiane Blanche the dryness is the undoubted seal of sophistication.

Eau de Gentiane Blanche includes notes of white musk, gentian, iris and incense.

Both compositions had an average tenacity on my skin, longer on the blotter (and I would surmiss on clothes) but they perform better on skin and thus the latter method is highly recommended when testing. Remarkable they do not dry down diametrically opposite, which lends a uniformity of style in the line. Philippe Mouquet's design of the trio of flacons for the Colognes Hermes vibrates in three nuances of green: vivid bottle-green, grey-green and dark forest green. The Hermes colognes are available as splash at major department stores and Hermes boutiques in 100ml (3.4oz)/$125 and 200ml (6.8oz)/$165 while Eau d'Orange Verte specifically is also available in the Tesla-size of 400ml (13.6oz)!

Related reading on Perfume Shrine: Interview with Jean Claude Ellena, Hermès fragrances, Eau de Cologne history & scents
Pics of fashion shoot at Goreme, Turkey via Corbis

Narciso Rodriguez Essence: fragrance review

Narciso For Her by young, hip and understated designer Narciso Rodriguez had me at hello all those years ago with its delicious musky trail that is too sexy for words, yet polished enough to pass off as classy; ever since the brand has me curious as to what they come up with next. Proving to be a mega-trendsetter ever since its launch, Narciso for Her catapulted the market into a gene-pool sharing the same musks and "clean" synthesized patchouli bases shaped into the beautiful but traitorous dress of the "modern chypré"; in moments of truth and Sundays' waking up too late after a night partying next to delicious-looking strangers those scents shed that pretentious dress for the comfortable and more accurate flannel PJs of "woody florals with musks" and that's perfectly all right by me. But I digress... Luckily for all of us, the tremendous success of Narciso For Her didn't wind the Rodriguez brand into mechanically and pacingly launching myriads of "flankers"; with the exception of slight differences between the original range itself (eau de toilette vs eau de parfum vs parful roll-on vs Musk For Her oil) and the masculine counterpart issued one year ago, they have restrained themselves into an elegant rhythm which I respect.

Essence, Rodriguez's newest feminine fragrance, didn't grab me as much as Narciso For Her initially did, but that doesn't mean it is a bad fragrance; on the contrary it has a strangely insidious, undercurrent appeal of being made by very skilled hands who were given a not-too-precise-brief and although I am snobishly trying to write it off as repetitive and trite, I can't really. In Essence Rodriguez collaborated again with Beauté Prestige International, the Paris-based fragrance division of the Shiseido Cosmetics Corporation, aiming to capture a "sensual and luminous fragrance with a modern heart of musc enhanced by radiant notes of rose petals, powder notes of iris and hints of amber resulting in a floral, powdery musc fragrance". It doesn't sound terribly exciting, it utilizes the same well-known notes that Narciso Rodriguez obviously loves and I bet that the Spanish-born perfumer Alberto Morillas of Firmenich ~at once a classicist and a modernist and amazingly prolific in his almost 40-years-long career~ could have provided the formula with both hands tied behind his back and blindfolded at the drop of a hat! A recipient of numerous awards, among them the coveted Prix Francois Coty in 2003, Alberto Morillas is responsible for such bestsellers as Armani's Sensi and Aqua di Gio, Bulgari Blu, Omnia and Thé Blanc, Carolina Herrera Chic and 212, Cartier's Le Baiser du Dragon , M7 for YSL, Marc Jacobs Daisy and of course another huge influence on the market: Flower by Kenzo. The man knows how to attract the audience's loyalty, therefore enough said.

The overall effect of Narciso Rodriguez Essence is a clean unctuous almost soapy/aldehydic scent with classical mementos of White Linen minus some of the sharpness and Chanel No.5 minus the sweet florals or the skanky sexiness of lacy panties underneath prim suits, yet with an eerily reminiscent warm-skin-feel that the original Narciso for Her possessed as well. The clean musks featured, with their lathery bubbliness, have their lineage in Morillas's 212 and Daisy, while the powdery segment takes a page off Flower. Little development happens from the initial dryer-sheet sharply aliphatic and abstractly floral opening to the polite muskiness skin-like effect of probably Ambroxan*, (wishful-thinking) Muscenone** and Habanolide**. For what is worth the current modern white musk accord was first created by Alberto Morillas himself in Emporio Armani White for Her (combining Habanolide to Helvetolide**) and he used Muscenone in both Flower and Vanille 44 for niche brand Le Labo. The whole pared-down approach reminds me of the Escentric Molecules line. Although the powdery hazy effect is often attributed to iris, I do not detect any of its melancholic earthiness in the composition, same as with Infusion d'Iris by Prada which utilized a similar approach to the upscale-shampoo-latheriness vibe which seems to be all the rage now (judging by even such offerings as Chanel's Beige from Les Exclusifs). Luckily for the anosmiacs to Narciso For Her it seems to be rather different, enough to maybe give a jolt to their hypothalamus and be discernable to them.

Rodriguez wanted Essence to represent duality: "the intense and the ethereal, the simple and the complex" with an emphasis on "sun's purity" which reminds me of the "solar musks" accord of his first feminine perfume. I guess it's shorthand for "clean and warm" which Essence most certainly is. Lovers of that unperfume-y aspect as well as adventurers of all things delicately musky should flock to at least try it, the rest might find it non remarkable or even unpleasant in its screechy soapy tonalities which overstay their welcome impressively. It's pleasant enough for people into that genre, quite unisex and rather fun (for the price asked) to wear when that Sunday in flannels comes around once in a while, although not as enjoyably fulfilling as the original Narciso for Her is.

The bottle glows from within its mirrored core, round in its glass curvaceousness, created by noted industrial designer Ross Lovegrove (recipient of the prize Royal Designer for Industry in 2004 and art-exhibitor at MOMA and Guggenheim Museum in New York, the Centre Pompidou in Paris as well as the Design Museum in London). The eye-catching design is almost a futuristic, rounded interpretation of the original solid and austere Narciso For Her flacon.
The advertising campaign shot by the lens of Inez van Lamsweerde and Vinoodh Matadin
features supermodel Catherine MacNeil to whom Narciso "was drawn to instinctively".

Notes for Narciso Rodriguez Essence:
iris, rose, benzoin, modern musks


Narciso Rodriguez Essence is available in Eau de Parfum 50ml/1.7oz and 100ml/3.4oz exclusively at Saks Fifth Avenue from March and globally in April.
Ancilary products include a body lotion, a bath and shower cream and a deodorant spray.

Ad pic via fibre2fashion.com , soap courtesy of sassylicious.com.au

*Abroxan is a synthetic aromachemical mimicking the ambergris sensuous note.
**Muscenone, Habanolide, Helvetolide are gtrademark names for different varieties of synthetic musks.

News on Availability of exclusive Chanel

Sources intimate to Perfume Shrine let it be known that Beige by Chanel, the latest fragrance to join the upscale line Chanel Les Exclusifs, and up till now a NYC Saks exclusive in the US, will hit the Chanel boutiques on the 20th of February. Taking pride of place in the esteemed lineup, Beige comes in a 200ml/6.8 bottle of Eau de Toilette.

You can locate a store near you internationally using this link.

You can read a full review on Beige by Chanel and some backstory on its inspiration and history here.

Cologne du 68 by Guerlain: fragrance review, history and comparison

Once upon a time there was a deep blue, carriage lantern with a clear stopper holding the purple creature of the night, la belle de nuit aux violets that is Guet Apens. She made her debut via the magic of nose Mathilde Laurent 10 years ago (1999) when Guerlain had its first inflow of funds from LVMH's initial investment. But the spell would be broken at midnight: this carriage was a pumpkin and limited editions are called limited for a reason; fairy godmothers can do no exceptions, no matter how talented! Was the sobriquet non sonours enough to English-speaking ears? Was there a rival fairy-godfather? No one outside Guerlain knows for sure in this fairy tale. Still, the fairy dust was too addictive and the recipe too delicious to be left at that. One belle was put to bed for an eternal slumber, another came out with a slight retouche by Jean Paul Guerlain three years later: she was simply named No.68(limited edition). The numerological Moerae were unstinting to her: 68 would be her charms and virtues, almost as many as the Napoleonic bees which adorned her herculean (250ml) physique. The resinous, powdery, vanillic juice at her core bore ties of consanguinity with both Guet Apens and Terracotta. But she too had to leave her slippers behind for fair princes to pick up in desperate hopes; she's no longer made in that guise.

Years passed in Guerlaindom and suitors came and went empty-handed, until someone realised that the address of their flagship store on the Champs Elysées in Paris is too good to pass up (after all every self-respecting maison has their address emblazoned on something) and Guerlain Cologne du 68 was born, seemingly Athena-like from Zeus' head, but in fact through the artistry of Sophie Labbé in 2006. What better of a constant reminder of the abode and shrine character of that emblematic boutique in the market?

First the new unisex Cologne du 68 came in the brave, Titanic size of 500ml. The age of the Titans was inaugurated by Les Exclusifs de Chanel and progressed from them. Size did matter! Later, masterminds at the Guerlain and LVMH headquarters realised that more customers could be lured in, if a more modest size was introduced and who wants to feel antagonized anyway? Enter the 100ml/3.4oz size which now circulates. And how does this new sprite smell? Completely different than her other, previous, stupendous incarnations; yet prodigiously good! Guerlain sang its siren song: "Fresh spices of cardamom and coriander blended with citrus fruits are warmed with hot spices of pepper and ginger for an everlasting scent [...] a sumptuous composition with 68 of the finest raw materials gathered from all over the world. Both fresh and spicy, it will win hearts with its ultra-modern facets, long wearing scent and beautiful, tall minimalist bottle."

Guerlain Cologne du 68 is ~if not fairy-tale like~ a feat of masterful work: It utilizes a sophisticated composition interplaying rich scents that conspire to give the full spectrum of aroma with no more general descriptor possible than the ambiance of a warm citrus shimmering under the spell of spices. A masterful combination of floral, spicy oriental, aromatic, herbal green and even clean elements with a powdery iris-vanillic-tonka finish that anchors it firmly in the Guerlain tradition; yet thoroughly modern, eminently wearable, fit for every occasion. The drydown is warm, rather sweet and lasting with blonde woods and slightly powdery notes that put it in flou.

The tall cylindrical bottle is appropriately unisex, well-made with the wooden cap recalling the one on Terre d'Hermès. The purpotedly 68 ingredients show up on the label, apothecary-style.

Notes for Guerlain Cologne du 68: bergamot, green mandarin, lemon, clementine, orange peel, blood orange, sweet lime, grapefruit, basil, fennel, star anise, lavender, bay leaf, cypress, elemi, thyme, myrthe, bigarade, mandarin, petit grain, lemon petit grain, pear, violet greens, lierre, gentiane, seve, blackcurrant, freesia, lily of the valley, hazel leaf, cyclamen, cardamom, coriander, black pepper, pink berry, nutmeg, ginger, jasmine, frangipane, magnolia blossom, orange blossom, peony, rose, carnation, ylang-ylang, lychee, fig, blackberry, immortelle, lentisque (mastic), opoponax, amber, benzoin, vanilla, cistus, heliotrope, iris, tonka bean, sage, musk, patchouli, agarwood, cedar, sandalwood, vetiver, vegetable musk, praline, myrrhe and lichen.

Available for $100 for 3.4 oz/100ml at Neiman Marcus and at Guerlain boutiques the world over.

Cinderella illustrationg by Gustave Doré, from the 19th century, via logoi.com .Pic of bottle by Kittyfishstyle/mua

Chanel Les Exclusifs Beige: fragrance review

Beige evokes different things for different people: from the suave to the anodyne all the way to lackluster, it is a neutral nuanced enough to escape the unambiguous reactions to black or white. Although the adjective has degenerated into invoking a blah response in the current vernacular, beige can be approached with the silent admiration that a honey-blonde with golden skin clad in a basic trenchcoat and heels can provoke in those of us with an eye for such things. Beige is thus baptised the new fragrance by Chanel to join the upscale line Les Exclusifs, modern compositions that interpret the olfactory heritage of Chanel to varying degrees. In house perfumers Jacques Polge and Chris Sheldrake envisioned a litany of shades for a completely new interpretation of an old rarity: Beige by Chanel was one of the rare vintage fragrances that hark back to the days of Gabrielle Chanel herself and formed a holy triad: Rouge, Bleue, Beige, inspired by her collection of dresses in red/blue/beige in jersey but also echoing the triptych of the French flag colours.

Coco turned beige into a symbol of elegance: "I take refuge in beige because it's natural". I distinctly recall that over a decade ago, this was used in the advertising surrounding the release of Allure Eau de Toilette (a different composition than the monodimensional vanillic indulgence of the Eau de Parfum). Contrary to usual packaging practices at Chanel, the box was not in the traditional white of the numerotical fragrances No.5, No. 22, No.19 or of Cristalle. Nor was it the arresting black of baroque oriental Coco: it was beige! At the time the press release insisted that the choice had been made exactly to pay hommage to one of Coco Chanel's favorite colors.
Perhaps the most successful and discreetly seductive use of beige has been in Chanel's trademark two-toned shoes, originally conceived as slingbacks in 1957, which she called souliers. Raymond Massaro, the shoemaker attached to the house, along with his father, was responsible for production at that time. Beige provided optical lengthening of the calf, while the black, slightly sqaure toe shortened the foot, making feet look dainty. Their discreetly fetishistic sensuality is ladylike, alluding to nude smooth skin without any trace of vulgarity. It makes me think of images of Jean Shrimpton in Melbourne, ladylike prim in her minidress and two-toned Chanel flats, and the tactile curves of suave luxury cars. Exactly what Beige by Chanel is all about!

Hawthorn or aubépine, the leitmotif in Beige, is rendered synthetically in perfumes for several decades. Produced via anisic aldehyde* (p-methoxy benzaldehyde) it has been sublimely woven into the gauzy cloth of Après L’Ondée by Guerlain (where it sings along with heliotropin), which Beige indirectly references. The fluffy, almondy "note" is also used in many contemporary fragrances, from the top note allied to violets of Paris by Yves Saint Laurent to niche offerings L'eau d'Hiver by F.Malle and Daim Blond by Serge Lutens. This shady, dusty smell that borders on a wistful gourmand resembles the tender caress of a godmother fulfilling much anticipated wishes. Much like the latter fragrances Beige resolutely eschews retro allusions to enter the territory of modern compositions. Sketched around this core the sparkling, fresh, lathery ambience of a note that resembles lily of the valley synthetic approximations and the discreet garland of tropical blooms frangipani and ylang-ylang -alluding to No.5 Sensual Elixir- reveal a creamy sensuality gaining momentum slowly.

But the most surprising effect of Beige (and I am astonished I am the first to notice it) comes when you have waited for it for a couple of hours to dry on skin or blotter: the final accord is very much that of Infusion d'Iris by Prada! The woody powdery effect resembles Ambré 83, a sweet base produced by Laboiratoires De Laire that focuses on benzoin, vanilla and honey, diluted five-fold. De Laire, founded in 1878, is famous for producing among other things the bases Prunol, Bouvardia and the infamous Mousse de Saxe for parfums Caron. Ambré 83 is the perfect bridge for perfumes with rich floral parts, such as L'eau de Circé by Parfumerie Generale and sometimes contributes to the linear effect of fragrances. Beige sustains the powdery woody effect for a long time, although it might benefit in terms of initial emotional response if made into a denser concentration, such as extrait de parfum.

If Chanel aimed at providing an instantly approachable, modern and restrained fragrance, they have undoubtedly succeeded. Much like Infusion d'Iris, with its feminine flounces coupled with masculine sparsness, Beige will appeal to women and men alike, floral-lovers as well as floral-haters and will prove to be a best-seller. Personally I would have liked if it included the black toe of the Chanel shoes that provides the arresting counterpoint. But for that I can revert to the more individual smokiness of Sycomore.

Official Notes for Chanel Beige: hawthorn, freesia, frangipani, honey.

Beige bu Chanel comes in the austere bottles of Les Exclusifs, in 200ml of Eau de Toilette. It's currently a Saks exclusive but later will be featured in all the usual places where Les Exclusifs are exclusively available.

*Anisic Aldehyde results upon oxidation of anethol which is contained in anise oil, star anise oil and fennel oil. It's also present in the extract of Tahiti vanilla and in Roman and French cassie blossom oils.

Photo "Beige Swede against beige wall", courtesy of Trudy/flickr. Pic of Beige bottle via press release. Pic of Chanel two-tone Mary Janes through Ebay.

Sycomore by Chanel: fragrance review

"Do you come from Heaven or rise from the abyss, Beauty?
Your gaze, divine and infernal,
Pours out confusedly benevolence and crime,
And one may for that, compare you to wine ...
From God or Satan, who cares? Angel or Siren,
Who cares, if you make— fay with the velvet eyes,

Rhythm, perfume, glimmer; my one and only queen!
The world less hideous, the minutes less leaden?"
~Hymn to Beauty, Charles Baudelaire

In 1930, Coco Chanel had a dream: she envisioned the perfect, most beautiful woody perfume that was baroque in feeling, yet bore no frills. The result, Sycomore, a 'woody scent with balsamic notes' composed by her Russian perfumer Ernest Beaux, was not appreciated in its time and soon disappeared. Just shy of 80 years in the making, Jacques Polge and Christopher Sheldrake, resident noses at Chanel, recomposed the woody vision of mademoiselle Coco and the finished fragrance forms part of Les Exclusifs ~Chanel's prestige line. The two however do not bear any similarity: The vintage Sycomore had "a distinct tobacco-violet note and all the other elements (few) built to enhance this idea" according to Octavian Coifan while in comparison the new version is very much centered around true vetiver; and a smokey one at that.
In many ways it is a departure from the other iris-ladden Les Exclusifs which affirm their Chanel pedigree by use of costly raw materials evoking segments of previous successes of the brand. Sycomore does not.

Sycomore instead emphasizes its aristocratic dryness of humble origin with a tangy grapefruit opening and subtly cooling, clean muguet notes that complement the Haitian vetiver variety, also used in Guerlain Vétiver, so well. Almost simultaneously it allows soft impressions of a warm incense cloud slowly setting upon evergreen needles and rooty dirt (a la Route de Vétiver by Maître Parfumeur et Gantier) to uplift you into a wistful and introspective contemplation of life and mortality. And if you lower your head and pay attention to its murmur, a resinous, only marginally sweet touch of the licorice note that naturally arises in several distillations of the material itself, slightly reminiscent of Dior's Eau Noire drydown, vibrates at a low frequency, along with woodfire smoke.

Officially marketed as feminine for women who do not like flowery compositions, yet cunningly poised between the two sexes, it has an hermaphrodite side that whispers of something mysteriously chic, chastetly beautiful and utterly unattainable; like Björn Andrésen, the youth Tadzio in Luchino Visconti's 1971 "Death in Venice" (the film adaptation of Thomas Mann's masterful novel).
His remarkable androgynous beauty prompted feminist Germaine Greer to use a photograph of Andrésen on the cover of her book "The Beautiful Boy" (2003). She would have approved of a scent strip of Sycomore tucked in there too.



The musical score is Gustav Mahler's "Adagietto" from his 5th Symphony.

Notes for Sycomore (2008) by Chanel: Vetiver, cypress, juniper, pink pepper, smoke, burning woods.

Sycomore is available at $190 for 200ml Eau de Toilette exclusively at Chanel boutiques. Considering it uncharacteristically lasts quite well, it is an investement.

Andrésen pic via moviemail-online.co.uk Bottle pic via Vogue.com.tw
Clip originally uploaded by AssimQuePuderes on Youtube.

New Hermessence Vanille Galante: fragrance news & musings

Hot on the heels of the news on a new Chanel in Les Exclusifs line, named Beige and mysteriously kept under wraps at Saks which however will carry it, as reported on Perfume Shrine first, here come the news on a new Hermessence.

AlbertCan had the scoop just yesterday:

"Hermès is in the midst of launching another Hermessence fragrance. Vanille Galante will be available at Hermès boutiques in around January 2009. The scent shall be issued in the usual Hermessence editions: the prices will be the same as the others as well".

Perfume Shrine got excited and decided to flesh this out, so here we are.
In-house perfumer Jean Claude Ellena, responsible for the house's latest, the sleeper classic Kelly Calèche and the controversial Un Jardin après la Mousson, is now focusing on vanilla.
Generally vanilla is one of the most popular themes in perfumery, due to its almost universal appeal. It harks back to the glorious days of Jicky (1889) and if the latter is any indication it's not an easy feat to accomplish. Even legendary Chanel perfumer Ernest Beaux complained that "when he was trying for vanilla he got crème anglaise, while Guerlain came up with Jicky!" The secret to that, apart from coumarin, was that the then newly discovered chemical path to synthetic vanillin by JC.W Tieman left traces of phenol, which smelled tarry-smokey. Today the effect in Jicky is reproduced via adding a little rectified birch tar. Still, this story proves that a good vanilla needs to be a little molested in order to give out its best.

But in the new Hermès Vanille Galante, the sweet material is embedded in a composition that attaches the moniker of "galante" to it. The French adjective galant (or galante for feminine nouns) has an intriguing background: in the romans de cour/courtly literature, that is the medieval novels of nobility (example Le Roman de la Rose from 1420-30), "galant" signifies the quality of courteous, gentlemanly and often amorous. The phrase "en galante companie" thus signified the company of a representative of the opposite sex.
Ellena being an intellectual man, might we expect in Vanille Galante a vanilla that is accompanied by a note which is its opposite, in order to highlight the true character all the more pronouncedly? Would it mean that vanilla essence, in itself a multi-complex natural material, should get a treatment like lavender had in Brin de Reglisse, the previous Hermessence from 2007? In that one, Ellena focused on the higher octaves of lavender absolute, which veer into caramel and licorice tonalities. Or the vetiver treatment he reserved for Un Jardin sur le Nil and Terre d'Hermes, in which he had molecules subtracted from the essence in order to arrive at a sparser, clearer, almost mineral vetiver message?
On the other hand, in musical terms, galant refers to the European style of classical simplicity after the complexity of the late Baroque era in the third quarter of the 18th century with pre-eminent representatives the rhythmical composers François Couperin, Jean-Philippe Rameau, Georg Philipp Telemann and Antonio Vivaldi . Their cyclical forma ties in with the theme of la Reverdie (return) in literary roman: that of eternal return of spring, a theme of pagan connotations .
The common trait would be the lyrical approach of solidly thematic subjects, which could sneak into the treatment of vanilla in Vanille Galante, or what I will from now on affectionaly call "péripéties de vanilla".

Vanilla is exactly the cliché note that begs for Jean Claude Ellena's modus operandi: chastiting it by food deprivation would be beneficial pedagogically, I feel. Vanillin (a natural developping aldehyde in vanilla pods and the most widely produced aromatic in the world) has its place in the arsenal of Ellena's carousel, as does ethyl maltol (the cotton-candy aromachemical first used in L'artisan's Vanilia, while maltol is also present in licorice, evident in Brin de Reglisse as discussed above). Nevertheless he has professed in an earlier interview that he is bored by "easy" notes such as vanillin and heliotropin. Yet he has produced his share of gourmand exempla, such as Bois Farine (2003), Elixir des Merveilles (2006) and Sublime Vanille (2001) for Lily Prune!
Vanilline however can be produced via gaïacol, eugenol or even lignine from cardboard manufacture. It's used in order to produce the scents of vanilla (of course), chocolate and banana. I am wondering whether those references might give Ellena some ideas on how to extend this note. Banana-peel is one of the nuances that some white florals, notably jasmine sambac and ylang-ylang, emit. However white florals have long been allied to vanilla and it strikes me as an unimaginative and too "talkative" coupling for an Ellena creation. Perhaps he will surprise us with a zen approach.

Additionally, Hermès wants to keep up with the competition in the niche stakes with other mega-houses: in this regard, Guerlain and its dark, rich Spiritueuse Double Vanille ~it proved to be such a good seller, that it was elevated from the status of limited, ephemeral edition into the permanent collection at Boutiques Guerlain and expanded to select doors(or was that the reverse marketing masterplan all along?, this scepticist is wondering).
Hermès can't break up the exclusivity factor of the Hermessences if Vanille Galante proves to be a bestseller without ruining the whole concept and shooting itself at the foot. What they could do however is keep the skeleton of the composition as the basis of their following feminine -most probably- fragrance. (two pieces of speculation at once, don't you love it here?)

The above constitute hypotheses on my part. We will update when more information becomes available from our sources. One thing seems for sure: We will be able to exclaim "Mais, c'est un Ellena!" (but it's an Ellena creation).

EDIT TO ADD: Six from Ambre Gris brought to my attention that it might be a simple allusion to Marie Galante, the island of the Caribbean located in the Guadeloupean archipelago. Constitutionally part of France, as Guadeloupe is an overseas région and département, MG is famous for its sugar cane but also cultures of tobacco, indigo, coffee and cotton.

Hermessences are available exclusively at select Hermès boutiques around the world. The bottles come at 100ml priced at 150 euros and there is also the option of a travel set of 4 aromisers of 15ml each (0.5oz) in either the same scent or 4 different ones in pre-arranged sets.

Read my full-on review of Vanille Galante following this link!

"Yvain secourant la damoiselle" from the Lancelot du Lac by Chretien de Trois manuscript. Vanilla pod and extract pic by Miri Rotkovitz(herbesspices.about.com)

Chanel Beige: new addition to Les Exclusifs?

It's uncanny how one comes across the most shocking and astounding news sometimes. Forcing us to interrupt what is a series of posts on something particular even! On hindsight, since I am about to talk about Sycomore by Chanel later on (as it is a vetiver-based scent after all), maybe it isn't that irrelevant as it seemed at first.
But let's revert to how I found out about it. There I was casually reading one of the blogs I visit often, Perfume Posse, and LizS posted this:
"I was jogging by Saks in NYC last night, and they have in the window all the les exclusifs by Chanel. There is a HUGE poster of one called BEIGE. its sitting next to the bottle of Sycomore. New Release?? I can’t find out any info online…has anyone else heard of this? I hadn’t been to Saks this weekend despite seeing the window displays, I guess I didn’t notice the name on the bottle".

Of course Beige by Chanel was one of the rare vintage fragrances that hark back to the days of Gabrielle Chanel herself and formed a holy triad: Rouge, Bleue, Beige. According to Octavian Coifan, fragrance and fashion historian:

"Chanel created in 1929 a very fresh spring collection with dresses in red/blue/beige in jersey (a sport style with stripes and geometric pattern) as depicted in a Vogue review from that year. In the same year Jean Patou launched Le Sien, the "unisex" perfume (chypre) that was inspired also by the sport spirit. Chanel and Patou promoted in those years a day fashion inspired by sports, with geometric patterns and young look. Maybe Chanel wanted to answer Patou's sport perfume (Le Sien = Her's) with her famous colours - red, blue and beige - used in jersey's sport dresses. But those perfumes are also an echo of the French Flag (bleu, blanc, rouge)".

The fragrance itself is described as echoing the composition of No.5 (much like the other two in the triptych do), yet the resulting scent being like a cross between Vol de Nuit and Arpege (which is formidable I bet!). The basic chord seems to be jasmine, orris and amber.

So what is happening? Is Chanel planning on re-introducing their old Beige (and maybe eventually more older compositions) in their Les Exclusifs lineup? Or are they changing the formula enough not to resemble the vintage, very rare juice, like they did with the chic Sycomore? (another defunct Chanel from the days of Mademoiselle). Are Bleu and Rouge next?
And why are they aiming these splurgingly luxurious fragrances at the American audiences first? May I remind you that the equally quitessential house of Guerlain went the same route with their exclusive editions of Cruel Gardénia and Spirituese Double Vanille...which is interesting in terms of marketing, to say the least.
The plot thickens; mark my words!

Pic of Beige by Chanel courtesy of Octavian Coifan.

Lancome Magnifique: fragrance review and musings

C'est magnifique, mais ce n'est pas la guerre. (It is magnificent, but it isn't war).
~Pierre Bosquet

Lancôme presented their latest fragrance Magnifique to the press featuring their new ambassador, actress Anne Hathaway, at the Grand Palais in Paris. Talented and pretty stars are nothing new in the Lancôme galaxy and their previous choice of Kate Winslet as new face of Trésor had me enraptured. Hathaway (who had professed a predeliction for Chanel's Chance) is equally lovely in a Snow White suit instead.
Magnifique set out to olfactively interpret the colour red, from the bottle, to the colour scheme of Hathaway's dress, to the admitedly cheddar-heavy US print-ad. Hence to avoid the latter factor, I chose a picture from the upcoming Peter-Lindberg-directed commercial, in which Hathaway poses as a cross between a Nikolaos Gyzis and Edward Hopper model.

Technically, Magnifique is a spicy woody floral, composed by Firmenich perfumers Olivier Cresp and Jacques Cavallier (a collaborating duo on many popular fragrances).
The inspiration, according to Woman's Wear Daily was Nargamotha/cypriol (Cyperus scariosus). Nagarmotha is a plant of the Cyperaceae family, also called Nagar Mustaka, which grows wild in the Madhya Pradesh region of India. Highly-prized for its roots, it is often used in compounding perfumes (especially since it acts as a fixative and is quite economical), in the manufacturing of soaps and incense sticks, as an insect repellent and for medicinal purposes. Associated with milkweed, Indian nard, jatamansi and fekhand, it appears in the spells of Vashikarana: It's said that a man applying it to his forehead is assured of a long series of successful love affairs!
Steam distillation of the tubers of cypriol yields 0.075-0.080% of an essential oil, the principal content of which is cyperine. The smell of nagarmotha is woody, earthy and quite lingering; it mostly conjures a hybrid between cedar, vetiver and patchouli, with fleeting touches of cinnamon and frankincense giving a churchy feel.
Reportedly, Cresp and Cavallier came upon it while in India and liked it so much that they opted to include its essential oil in their Magnifique fragrance. Somehow this is my first stumble: really? Such acclaimed and experienced perfumers were unaware of this old ingredient and just now discovered it?

What is naughty is that there is a perfume product thus named, produced by Innospec:

"A group of fragrance industry experts has given an enthusiastic review to three of Innospec's products- Cypriol, Vetimoss, and Verdirosa. The occasion was the British Society of Perfumery symposium, held last month [July] at Towcester. Lester Bowman, head of Innospec Active Chemicals for Europe, the Middle East and Africa gave a talk to the group, and Peter Whipps, a freelance perfume expert presented the three fragrances. Cypriol, which has a spicy floral fragrance, was presented in a linden blossom room spray and peach base, where it confers the rich, natural aroma of real flowers. As well as offering good odour of its own, Cypriol has a substantial floralising effect on any fragrance".

(Source Innospec)

Cypriol has been rather popular lately: a component of the latest Musc Nomade by Annick Goutal as well as Dzongha by L'artisan (where it is noted as a Papyrus note, Cyperus Papyrus, a member of the same family), Rose Kashmirie by Parfums de Rosine, the newest By Killian Prelude to Love, and Tom Ford for Men ~latter claimed to be the first to use cypriol: "that slightly dirty, sensual, sexy smell...It's not the same as natural musk used to be, but it has a bit of something that some people would think slightly dirty...I think it's warm and sensual." That claim is of course an euphemism, to put it politely: they probably publicized the fact first, since cypriol use goes as far back as Xeryus, a floral woody semi-oriental masculine by Givenchy, developped by Firmenich, in 1986! And if I am not too mistaken in Eau d'Issey pour Homme too in 1994. They're seriously putting us on, it seems!

To revert to Magnifique and how it smells, Lancôme didn't veer off far on their use of their emblematic rose, a note used in most of their fragrances under one guise or another (with the exception of mighty crispy O de Lancome): many perfume lovers report a profound love for Mille et une Roses, while the peachy-rosy Trésor has its own ardent fans.
There is indeed a round rose nuance in Magnifique that veers into fruity-jammy; still, the fragrance is not considerably floral, less so rosy in the flowers-on-the-stem kind. Rather Magnifique starts as a lightly effervescent, spiked-soda sort of fragrance,with a light peppery bite and sweet fruity tonalities defying the listed cumin, as the fragrance does not present any sweaty side at all. Nor is it especially woody, which is a suprise after all the insistence on that aspect, although the nagarmotha essence does make a solid appearence; the woods are pale, pleasantly powdered but ultimately vacant-eyed and unchallenging, ready to smile and strike their best side for the camera (and yes, they do know which is their best one!). If you have watched "Diary of a Princess" with the lovely Hathaway, they're the "after" part, even though the "before" wasn't that wild either...

"The challenge was to work on wood", Cresp claimed nevertheless. Why challenge? Due to the slim number of woody juices aimed at women, since woody notes are traditionally regarded as masculine. There is of course a handful which are excellent and not masculine-smelling at all: the iconic Bois des Iles by Chanel, intent on sandalwood; the notorious Feminité du Bois by Shiseido or Dolce Vita by Dior, both focused on cedar. Then again there are fragrances that pose an androgynous spin such as the chic Sycomore, the latest in Chanel's unisex Les Exclusifs line, fleshing out vetiver.
A similar risk was taken by Lauder's newest feminine, Sensuous, a very similar to Magnifique ~albeit milkier and heavier~ composition which tries to change the demographic to a lower age group than the typical Lauder clientele according to Chandler Burr.
Therefore the challenge seems to be on the business side more than on the olfactory one!

There appear to be segments of other ideas in Magnifique: the sweet patchouli vibe of Attraction, Lancome's own less successful previous release from 2003 (which might illustrate the fact that discarded mods never trully get discarded ~and please consider the discontinued lactonic woody Feu d'Issey by Cavallier there too, will you?), or the fruity woodiness of Gucci by Gucci; maybe even the jammy earthiness of Rabanne's Black XS, as well as Dior's Midnight Poison or Elle by Yves Saint Laurent (latter two notably by the same noses).
Which brings me to an interesting question: what segregates some of the above as "modern chypres" in taxonomy, while Magnifique is a "woody"? The edges blurr in my mind and it seems to me that "woody" has now become just fancy jargon to denote edginess, a sort of fashionista It-term; I predict we will be hearing it often from now on, mark my words.
Furthermore, woody fragrances often cross borders in niche lines, being shared by both sexes, which brings me to my next point: The derivative aspect of mainstream brands trying to replicate niche trends is a manifestation of both the market's oversaturation with offerings that focus on tired vogues (the avalanche of fruity florals and trite gourmand vanillas for women, the conventional citrus woodies and screechy marines for men) as well as the desire to tap into the pool of perfume lovers who scout the micro-niche lines for something different, but cannot always have it readily accessible due to exclusivity.

Magnifique is commendable for turning its back on tired concepts. It can thus be viewed as a step in a good direction, but also as the height of cynicism in fragrance business in view of the above. I will give them the benefit of the doubt for now and hope that more companies in the mainstream sector try to diversify.

Official Notes: mandarin, saffron essence, cumin, cinnamon, Bulgarian Rose essence, absolute of Rose Mai de Grasse, jasmine, Australian Sandalwood essence, Indian nagarmotha, vetiver.

Magnifique comes in 50ml/1.7oz and 75ml/2.4oz of Eau de Parfum concentration (with accompanying Bath Cream and Body Lotion in 200ml containers) and has just launched in the US (initially as an exclusive to Bloomingdale's). It will be available around the world in September through major department stores.

For those able to read French, please visit my good friend S. on Ambre Gris for another view.

Pic of Anne Hathaway courtesy of I'm not Obsessed.Bottle pic courtesy of Fragrantica.