Showing posts with label beige. Show all posts
Showing posts with label beige. Show all posts

Saturday, May 9, 2009

A Chanel Exclusive Now Widely Available

As we had discussed the other day while focusing on changes on the Chanel USA site, the latest Les Exclusifs addition (2008), Beige by Jacques Polge, is joining the line-up of fragrances available online. It's my pleasure to be the first to announce that the information is now official, sent to me by the good people at Chanel, and in view of Beige making the FiFi 2009 finalists there is an exclusive pre-launch offering on Chanel.com.

Beige is described as "An intense powdery floral of natural elegance and grace - eponymous for Mademoiselle’s Chanel’s favorite colour. New white petals and yellow gold flowers blend are highlighted by hints of honey that reveal its discreet sensuality."
Click this link to view the page and order. (NB: this is the only link that will land you on the Exclusifs page, as the site is not yet officially carrying them for those who are not in the know)

200ml of Eau de Toilette for 200$.


Related reading on Perfume Shrine: Chanel news and articles, Les Exclusifs reviews

Friday, September 19, 2008

Chanel Les Exclusifs Beige: fragrance review

Beige evokes different things for different people: from the suave to the anodyne all the way to lackluster, it is a neutral nuanced enough to escape the unambiguous reactions to black or white. Although the adjective has degenerated into invoking a blah response in the current vernacular, beige can be approached with the silent admiration that a honey-blonde with golden skin clad in a basic trenchcoat and heels can provoke in those of us with an eye for such things. Beige is thus baptised the new fragrance by Chanel to join the upscale line Les Exclusifs, modern compositions that interpret the olfactory heritage of Chanel to varying degrees. In house perfumers Jacques Polge and Chris Sheldrake envisioned a litany of shades for a completely new interpretation of an old rarity: Beige by Chanel was one of the rare vintage fragrances that hark back to the days of Gabrielle Chanel herself and formed a holy triad: Rouge, Bleue, Beige, inspired by her collection of dresses in red/blue/beige in jersey but also echoing the triptych of the French flag colours.

Coco turned beige into a symbol of elegance: "I take refuge in beige because it's natural". I distinctly recall that over a decade ago, this was used in the advertising surrounding the release of Allure Eau de Toilette (a different composition than the monodimensional vanillic indulgence of the Eau de Parfum). Contrary to usual packaging practices at Chanel, the box was not in the traditional white of the numerotical fragrances No.5, No. 22, No.19 or of Cristalle. Nor was it the arresting black of baroque oriental Coco: it was beige! At the time the press release insisted that the choice had been made exactly to pay hommage to one of Coco Chanel's favorite colors.
Perhaps the most successful and discreetly seductive use of beige has been in Chanel's trademark two-toned shoes, originally conceived as slingbacks in 1957, which she called souliers. Raymond Massaro, the shoemaker attached to the house, along with his father, was responsible for production at that time. Beige provided optical lengthening of the calf, while the black, slightly sqaure toe shortened the foot, making feet look dainty. Their discreetly fetishistic sensuality is ladylike, alluding to nude smooth skin without any trace of vulgarity. It makes me think of images of Jean Shrimpton in Melbourne, ladylike prim in her minidress and two-toned Chanel flats, and the tactile curves of suave luxury cars. Exactly what Beige by Chanel is all about!

Hawthorn or aubépine, the leitmotif in Beige, is rendered synthetically in perfumes for several decades. Produced via anisic aldehyde* (p-methoxy benzaldehyde) it has been sublimely woven into the gauzy cloth of Après L’Ondée by Guerlain (where it sings along with heliotropin), which Beige indirectly references. The fluffy, almondy "note" is also used in many contemporary fragrances, from the top note allied to violets of Paris by Yves Saint Laurent to niche offerings L'eau d'Hiver by F.Malle and Daim Blond by Serge Lutens. This shady, dusty smell that borders on a wistful gourmand resembles the tender caress of a godmother fulfilling much anticipated wishes. Much like the latter fragrances Beige resolutely eschews retro allusions to enter the territory of modern compositions. Sketched around this core the sparkling, fresh, lathery ambience of a note that resembles lily of the valley synthetic approximations and the discreet garland of tropical blooms frangipani and ylang-ylang -alluding to No.5 Sensual Elixir- reveal a creamy sensuality gaining momentum slowly.

But the most surprising effect of Beige (and I am astonished I am the first to notice it) comes when you have waited for it for a couple of hours to dry on skin or blotter: the final accord is very much that of Infusion d'Iris by Prada! The woody powdery effect resembles Ambré 83, a sweet base produced by Laboiratoires De Laire that focuses on benzoin, vanilla and honey, diluted five-fold. De Laire, founded in 1878, is famous for producing among other things the bases Prunol, Bouvardia and the infamous Mousse de Saxe for parfums Caron. Ambré 83 is the perfect bridge for perfumes with rich floral parts, such as L'eau de Circé by Parfumerie Generale and sometimes contributes to the linear effect of fragrances. Beige sustains the powdery woody effect for a long time, although it might benefit in terms of initial emotional response if made into a denser concentration, such as extrait de parfum.

If Chanel aimed at providing an instantly approachable, modern and restrained fragrance, they have undoubtedly succeeded. Much like Infusion d'Iris, with its feminine flounces coupled with masculine sparsness, Beige will appeal to women and men alike, floral-lovers as well as floral-haters and will prove to be a best-seller. Personally I would have liked if it included the black toe of the Chanel shoes that provides the arresting counterpoint. But for that I can revert to the more individual smokiness of Sycomore.

Official Notes for Chanel Beige: hawthorn, freesia, frangipani, honey.

Beige bu Chanel comes in the austere bottles of Les Exclusifs, in 200ml of Eau de Toilette. It's currently a Saks exclusive but later will be featured in all the usual places where Les Exclusifs are exclusively available.

*Anisic Aldehyde results upon oxidation of anethol which is contained in anise oil, star anise oil and fennel oil. It's also present in the extract of Tahiti vanilla and in Roman and French cassie blossom oils.

Photo "Beige Swede against beige wall", courtesy of Trudy/flickr. Pic of Beige bottle via press release. Pic of Chanel two-tone Mary Janes through Ebay.

Tuesday, August 19, 2008

Chanel Beige: new addition to Les Exclusifs?

It's uncanny how one comes across the most shocking and astounding news sometimes. Forcing us to interrupt what is a series of posts on something particular even! On hindsight, since I am about to talk about Sycomore by Chanel later on (as it is a vetiver-based scent after all), maybe it isn't that irrelevant as it seemed at first.
But let's revert to how I found out about it. There I was casually reading one of the blogs I visit often, Perfume Posse, and LizS posted this:
"I was jogging by Saks in NYC last night, and they have in the window all the les exclusifs by Chanel. There is a HUGE poster of one called BEIGE. its sitting next to the bottle of Sycomore. New Release?? I can’t find out any info online…has anyone else heard of this? I hadn’t been to Saks this weekend despite seeing the window displays, I guess I didn’t notice the name on the bottle".

Of course Beige by Chanel was one of the rare vintage fragrances that hark back to the days of Gabrielle Chanel herself and formed a holy triad: Rouge, Bleue, Beige. According to Octavian Coifan, fragrance and fashion historian:
"Chanel created in 1929 a very fresh spring collection with dresses in red/blue/beige in jersey (a sport style with stripes and geometric pattern) as depicted in a Vogue review from that year. In the same year Jean Patou launched Le Sien, the "unisex" perfume (chypre) that was inspired also by the sport spirit. Chanel and Patou promoted in those years a day fashion inspired by sports, with geometric patterns and young look. Maybe Chanel wanted to answer Patou's sport perfume (Le Sien = Her's) with her famous colours - red, blue and beige - used in jersey's sport dresses. But those perfumes are also an echo of the French Flag (bleu, blanc, rouge)".
The fragrance itself is described as echoing the composition of No.5 (much like the other two in the triptych do), yet the resulting scent being like a cross between Vol de Nuit and Arpege (which is formidable I bet!). The basic chord seems to be jasmine, orris and amber.

So what is happening? Is Chanel planning on re-introducing their old Beige (and maybe eventually more older compositions) in their Les Exclusifs lineup? Or are they changing the formula enough not to resemble the vintage, very rare juice, like they did with the chic Sycomore? (another defunct Chanel from the days of Mademoiselle). Are Bleu and Rouge next?
And why are they aiming these splurgingly luxurious fragrances at the American audiences first? May I remind you that the equally quitessential house of Guerlain went the same route with their exclusive editions of Cruel Gardénia and Spirituese Double Vanille...which is interesting in terms of marketing, to say the least.
The plot thickens; mark my words!


Pic of Beige by Chanel courtesy of Octavian Coifan.

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