Jacques Cavallier (the one in the dark clothing) and Olivier Cresp talk about the creation of their latest feminine fragrance by Yves Saint Laurent. Please note that this seems to be an official demonstration clip!
(uploaded by elleYSL)
It is rather interesting that those two esteemed noses go on and on about femininity with a masculine touch (emblematic of Yves Saint Laurent modes), originality and vision: to me Elle had none of those aspects to any great degree, I confess.
It is also rather odd that they hold the jars of different raw materials (plants and flowers) for the camera, demonstrating their inclusion in the composition. There is a subtle illusion here, as if the materials are actually ingrained in the juice, which is not always the case as we well know. Of course the official formula never makes it out to the public and so any insider info I might be divulging to you from time to time is just that: insider info.
But holding up tubes of aromachemicals detracts from the "dream" of fragrance being all about exoticism and naturalness, I gather. (Even if Cavallier and Cresp would wanted to, I doubt the marketing executives would let them do that!)
For some reason the patchouli used in the majority of recent feminine releases does not smell especially natural to me: it lacks the mellowness and dirtiness of natural, aged, good quality patchouli which I have in my little inventory at home and Elle is no exception. Instead it is clean, hinting at shadowy, but not quite. Pleasant no doubt, but has overcome its welcome becoming ubiquitous.
Here is the accompanying commercial for Elle, with canadian supermodel Coco Rocha.(Now there's a name!) She's much younger than appearing to be in this, but the styling of Le Smoking eternel is smashing I have to admit.
(uploaded by laurentCM)
But to tell you the truth, I had the most fun while reading this story by blogger Kristopher Dukes. It's a classic!! Seriously, go read it!
Please check back later for another surprise post on perception.