It is my privilege and honor to make the very choicest acquaintances through the pages of this site. People with varied interests from the arts and with a budding or steadier interest in perfume reach me all the time with insightful comments and emails and sometimes with enriching experiences. One of them is Lia. She is not only a lovely, warm personality but a person immersed in the arts who has been testing fragrance after fragrance and discovering bits and pieces to delight a perfume addict's heart cockles. In a supremely generous gesture, she is giving away a 2oz eau de parfum of Lauder's classic oriental fragrance Youth Dew in a (indeterminate) vintage edition, accompanied with a mini 0.12oz extrait de parfum of Youth Dew in the classic style flacon! These sure look pretty, don't they?
The draw is open internationally and you're eligible by leaving a comment below; ask a question or make an observation or say what you enjoy most when reading blogs etc. I will announce a winner by the end of the weekend.
Showing posts with label youth dew. Show all posts
Showing posts with label youth dew. Show all posts
Friday, October 24, 2014
Friday, January 4, 2013
Perfume Primers: Orientals for Beginners (and not only)
Oriental fragrances draw upon the lore and mystery of the first perfumes used by man, full of materials derived from plants and tree resins, the thick and sacred unguents conceived and used in ancient Egypt, Greece and Cyprus, Mesopotamia and classical Rome. On the wall of the temple of Horos, at Edfu, perfumed mixes appear, among which the scared Kyphi, burnt in early morning and at evening. In Exodus God gives Moses instructions on how to compose a holy perfume for him and another one for his priests. The tear-shaped drops of the myrrh resin stand in Greek mythology for the tears of a girl transmuted into a tree by the gods. Leaning over my archeological notes, I'm never less than amazed by the wealth of scented concoctions used for sacred but also for purely hedonistic purposes by the ancients.
The invention of the "modern" oriental however is an olfactory trope of the late 19th century, made possible by the invention of two important synthetics: vanillin and coumarin. The coupling of ladbanum/cistus (a traditional resinous plant material from the rockrose, used since antiquity) and of vanillin produced what we refer to as the "amber" note. (You can read all the data on amber in perfumery on this link). Coumarin was synthesized from tonka beans; it has a sweetly herbaceous, cut hay scent.
The timing was crucial: The first oriental perfume to really capture the market was Guerlain's Shalimar although Coty's Emeraude is also a prime contenstant (In fact the two were launched in the same year, but Shalimar had a legal battle with another firm, making the formula into a numerically-tagged bottle for the space of 4 years before relaunching with the original Sanskrit name).
The roaring 1920s were a decade when society in Europe was really taken with the orient. The East conjured up images of unbridled passion, exoticism, khol-eyed beauties and addictive substances. It was the time when Herman Hesse published Siddharta, the West's first glimpse of Buddhism, and F.Scott Fitzgerald The Great Gatsby, a paean to the newly established American prosperity and its pitfalls. Theda Bara had already lain the path to cinematic vamps to follow, such as Pola Negri and Clara Bow with her bloody-red dark cupid's lips immortalised on black and white vignettes, while Paul Poiret had produced his own phantoms of the harem paving the way to modern fashions. It was the time of Les Ballets Russes, set to music by Stravinsky and Poulenc with sets painted by Picasso and Georges Braque. In short Orient was meeting Occident at the seams.
Historically modern oriental fragrances are roughly divided in two groups in terms of their formula: those that are based on the "ambreine" accord and those based on the "mellis" accord. An "accord" is an harmonious blend of fragrant materials that are smelled together, like a musical chord, producing a seamless, unified impression, something more than the sum of their parts. It's very useful for the perfumer to have at the ready a few thought-out harmonies as a building block for the composition they're working on.
The "ambreine accord" is a harmonious blend constructed through the juxtaposition of fresh bergamot, sweet vanillin (synthetic vanilla; ethyl vanillin which is 4 times more potent can also be used, as in Shalimar), coumarin (smelling like mown hay), and warm civet (originally an animal-derived secretion from the civet cat with a very erotic nuance), plus woody notes and rose essences. The perfumes which are constructed on this basic structure include the legendary Guerlain Shalimar, Must de Cartier and Calvin Klein Obsession.
NB. Please note the "ambreine accord" is NOT to be confused with the ambrein molecule, i.e. the chief scent element of "ambergris", the material produced by sperm whales found floating in the ocean. [Refer to this link for details on ambergris.] Interestingly enough the ambrein used in perfumery is extracted from purified labdanum [1], hence the confusion between the scents of amber and ambergris for many people.
The "mellis accord" on the other hand is constructed through the tension between benzyl salicylate (a compound with a faint sweet-floral-veering-into-musky scent, often included in "beach/suntan lotion" smells), patchouli (essence of exotic patchouli leaves), spicy clove (via eugenol) and lily of the valley (traditionally via the aromachemical hydroxycitronellal). This is boosted with other spices (notably cinnamon), woody notes and coumarin (a crystal derived from tonka beans).
Perfumes composed around the mellis accord include Estee Lauder Youth Dew, Taby by Dana, Yves Saint Laurent Opium, Krizia Teatro alla Scalla and Coco by Chanel. Perfume professionals refer to this group as "mellis" perfumes, but since this is difficult to communicate to the consumer, and because the eugenol (sometimes communicated as clove and sometimes as carnation) and cinnamon give a spicy tonality, these oriental perfumes are classified into a sub-genre called "spicy orientals".
To the above "accords" other elements can be added to further emphasize the exotic and warm character of the composition. These include more ambery notes (based on labdanum), sweetly balsamic notes (utilizing materials such as benzoin, opoponax and Tolu balsam) as well as castoreum (another pungent animal-derived note, this time from beavers) and rose & other flowers' (jasmine etc) essences.
These are historically important olfactory harmonies that have resulted in classics and some modern classics. The combination of two accords within the same formula or the invention of new accords coupled with the previously used ones is producing novel experiences and pushes perfumery forward. This is how perfumers have come up with new sub-categories within the oriental family of fragrances, such as the gourmand perfumes etc. But we will tackle those in an upcoming perfume primer.
Ref.
[1] New Perfume Handbook, N.Groom 1997
Related reading on Perfume Shrine: Perfume Primers: concise intros for beginners
The invention of the "modern" oriental however is an olfactory trope of the late 19th century, made possible by the invention of two important synthetics: vanillin and coumarin. The coupling of ladbanum/cistus (a traditional resinous plant material from the rockrose, used since antiquity) and of vanillin produced what we refer to as the "amber" note. (You can read all the data on amber in perfumery on this link). Coumarin was synthesized from tonka beans; it has a sweetly herbaceous, cut hay scent.
The timing was crucial: The first oriental perfume to really capture the market was Guerlain's Shalimar although Coty's Emeraude is also a prime contenstant (In fact the two were launched in the same year, but Shalimar had a legal battle with another firm, making the formula into a numerically-tagged bottle for the space of 4 years before relaunching with the original Sanskrit name).
The roaring 1920s were a decade when society in Europe was really taken with the orient. The East conjured up images of unbridled passion, exoticism, khol-eyed beauties and addictive substances. It was the time when Herman Hesse published Siddharta, the West's first glimpse of Buddhism, and F.Scott Fitzgerald The Great Gatsby, a paean to the newly established American prosperity and its pitfalls. Theda Bara had already lain the path to cinematic vamps to follow, such as Pola Negri and Clara Bow with her bloody-red dark cupid's lips immortalised on black and white vignettes, while Paul Poiret had produced his own phantoms of the harem paving the way to modern fashions. It was the time of Les Ballets Russes, set to music by Stravinsky and Poulenc with sets painted by Picasso and Georges Braque. In short Orient was meeting Occident at the seams.
Historically modern oriental fragrances are roughly divided in two groups in terms of their formula: those that are based on the "ambreine" accord and those based on the "mellis" accord. An "accord" is an harmonious blend of fragrant materials that are smelled together, like a musical chord, producing a seamless, unified impression, something more than the sum of their parts. It's very useful for the perfumer to have at the ready a few thought-out harmonies as a building block for the composition they're working on.
The "ambreine accord" is a harmonious blend constructed through the juxtaposition of fresh bergamot, sweet vanillin (synthetic vanilla; ethyl vanillin which is 4 times more potent can also be used, as in Shalimar), coumarin (smelling like mown hay), and warm civet (originally an animal-derived secretion from the civet cat with a very erotic nuance), plus woody notes and rose essences. The perfumes which are constructed on this basic structure include the legendary Guerlain Shalimar, Must de Cartier and Calvin Klein Obsession.
NB. Please note the "ambreine accord" is NOT to be confused with the ambrein molecule, i.e. the chief scent element of "ambergris", the material produced by sperm whales found floating in the ocean. [Refer to this link for details on ambergris.] Interestingly enough the ambrein used in perfumery is extracted from purified labdanum [1], hence the confusion between the scents of amber and ambergris for many people.
The "mellis accord" on the other hand is constructed through the tension between benzyl salicylate (a compound with a faint sweet-floral-veering-into-musky scent, often included in "beach/suntan lotion" smells), patchouli (essence of exotic patchouli leaves), spicy clove (via eugenol) and lily of the valley (traditionally via the aromachemical hydroxycitronellal). This is boosted with other spices (notably cinnamon), woody notes and coumarin (a crystal derived from tonka beans).
Perfumes composed around the mellis accord include Estee Lauder Youth Dew, Taby by Dana, Yves Saint Laurent Opium, Krizia Teatro alla Scalla and Coco by Chanel. Perfume professionals refer to this group as "mellis" perfumes, but since this is difficult to communicate to the consumer, and because the eugenol (sometimes communicated as clove and sometimes as carnation) and cinnamon give a spicy tonality, these oriental perfumes are classified into a sub-genre called "spicy orientals".
To the above "accords" other elements can be added to further emphasize the exotic and warm character of the composition. These include more ambery notes (based on labdanum), sweetly balsamic notes (utilizing materials such as benzoin, opoponax and Tolu balsam) as well as castoreum (another pungent animal-derived note, this time from beavers) and rose & other flowers' (jasmine etc) essences.
These are historically important olfactory harmonies that have resulted in classics and some modern classics. The combination of two accords within the same formula or the invention of new accords coupled with the previously used ones is producing novel experiences and pushes perfumery forward. This is how perfumers have come up with new sub-categories within the oriental family of fragrances, such as the gourmand perfumes etc. But we will tackle those in an upcoming perfume primer.
Ref.
[1] New Perfume Handbook, N.Groom 1997
Related reading on Perfume Shrine: Perfume Primers: concise intros for beginners
Friday, November 23, 2012
Perfumery Material: Peru Balsam & Tolu Balsam ~warm, majestic, plush notes
Tolu and Peru Balsams distinguish themselves among perfumery materials thanks to their refined and soft ambience, incandescent like the flick of a candle, a golden honey drop abandoning itself into a pool of hot liquid. The fragrances which contain them exude a warm, majestic, plush character, inviting and comforting, with a heft that corresponds to their dark, caramel-like thickness. Both of these materials have a gentle tone, while at the same time they're softly enveloping and have a pronounced character. They fix flowers into lasting longer and thanks to their properties when used in large quantities produce the Semi-Orientals or "Florientals" (i.e. in conjunction with rich floral essences).
Origin of the two balsams: the Myroxylon tree
Peru balsam comes from the Myroxylon tree, literally "fragrant wood" in Greek, (or else known as Quina/Balsamo), which also produces Tolu balsam, as you will see further on; the latter differs mainly in production methods and in its odor profile, being a little sweeter and fresher than Balsam of Peru. The species is also known as Myroxylon toluiferum HBK (which is mainly used for the production of Tolu balsam as its name suggests), M. balsamamum (L.) Harms and Myroxolon Pereirae (i.e. from Peru, which is mainly used for the production of Balsam of Peru, naturally).
The plant is mainly cultivated in the South America and the West Indies, although it has spread to other part of the world as well. Today El Salvador is the main exporter of Peru Balsam. The name of Balsam of Peru is a misnomer, however, since it was originally assembled and shipped to Europe from the ports of Callao and Lima, in Peru, even though the species is not indigenous to Peru. In fact Tolu balsam owes its name to the name of the native precolumbian people (Tolú singular and Tolúes plural) who used to be the inhabitants at the same place where now is located Tolú, a small town and municipality in Sucre Department, northern Colombia (South America) by the Caribbean sea!
Odor Profile & Production
Tolu balsam is comprised of 3/4 fragrant resinous compound, containing approximately 15% free cinnamic acid and benzoic acid and about 40% of the benzyl and related esters of these free acids. A volatile oil is present in small amounts (from 1.5% to 7%). Traces of styrene, coumarin and vanillin are also present, giving the warm, lightly spicy character. The Tolu resin is tapped from the trunk of the tree through incisions into the bark, trickling yellow-brown semi-fluid or near solid material in thick "drops" and collected. The cold material fractures like flint and is stored for use in pharmaceuticals and perfumery. The dry resin has a complex aroma consisting chiefly of cinnamon and vanilla, while at the same time it has a floral aroma that is inviting and soft.
Peru Balsam on the other hand is a dark brown, thick liquid also with cinnamic and vanillic facets but with a gentle green olive base note that is earthier and bitter. The process of producing it from the Myroxylon tree differs: The balsam in the bark is obtained by boiling. Following removal of strips of bark from the tree, the exposed wood secretes balsam. The material soaks into rags wrapped around the tree, which then are boiled in water. The naturally heavier balsam sinks to the bottom and the water on top is thrown away.
Fragrances featuring Tolu balsam :
Aqua di Parma Blu Mediterraneo Mandorlo di Sicilia
Ayala Moriel Finjan
Donna Karan Gold
DSH Perfumes Cafe Noir
Esteban Baume Tolu
Estee Lauder Youth Dew
Estee Lauder Cinnabar
Jean Desprez Bal a Versailles
Kenzo Power
Lanvin My Sin
Ormonde Jayne Tolu
Parfum d'Empire Cuir Ottoman
Piguet Fracas
Reminiscence Eau de Patchouli
What we do in Paris is Secret A Lab on Fire
Yves Saint Laurent Opium
Yves Saint Laurent Opium pour Homme
Fragrances featuring Peru balsam:
Estee Lauder Youth Dew
DSH Perfumes Arome d'Egypte
Etro Heliotrope
Guerlain Chamade
Guerlain Vol de Nuit
Guerlain Shalimar Eau de Cologne
Hermes Elixir des Merveilles
Hermes Parfum des Merveilles
Jean Desprez Bal a Versailles
Montale Oriental Flowers
Patricia de Nicolai Sacrebleu
Patricia de Nicolai Sacrebleu Intense
Santa Maria Novella Potpourri
Serge Lutens Ambre Sultan
Serge Lutens Fumerie Turque
Related reading on PerfumeShrine: Perfume term: Resinous & Balsamic
Origin of the two balsams: the Myroxylon tree
Peru balsam comes from the Myroxylon tree, literally "fragrant wood" in Greek, (or else known as Quina/Balsamo), which also produces Tolu balsam, as you will see further on; the latter differs mainly in production methods and in its odor profile, being a little sweeter and fresher than Balsam of Peru. The species is also known as Myroxylon toluiferum HBK (which is mainly used for the production of Tolu balsam as its name suggests), M. balsamamum (L.) Harms and Myroxolon Pereirae (i.e. from Peru, which is mainly used for the production of Balsam of Peru, naturally).
The plant is mainly cultivated in the South America and the West Indies, although it has spread to other part of the world as well. Today El Salvador is the main exporter of Peru Balsam. The name of Balsam of Peru is a misnomer, however, since it was originally assembled and shipped to Europe from the ports of Callao and Lima, in Peru, even though the species is not indigenous to Peru. In fact Tolu balsam owes its name to the name of the native precolumbian people (Tolú singular and Tolúes plural) who used to be the inhabitants at the same place where now is located Tolú, a small town and municipality in Sucre Department, northern Colombia (South America) by the Caribbean sea!
Odor Profile & Production
Tolu balsam is comprised of 3/4 fragrant resinous compound, containing approximately 15% free cinnamic acid and benzoic acid and about 40% of the benzyl and related esters of these free acids. A volatile oil is present in small amounts (from 1.5% to 7%). Traces of styrene, coumarin and vanillin are also present, giving the warm, lightly spicy character. The Tolu resin is tapped from the trunk of the tree through incisions into the bark, trickling yellow-brown semi-fluid or near solid material in thick "drops" and collected. The cold material fractures like flint and is stored for use in pharmaceuticals and perfumery. The dry resin has a complex aroma consisting chiefly of cinnamon and vanilla, while at the same time it has a floral aroma that is inviting and soft.
Peru Balsam on the other hand is a dark brown, thick liquid also with cinnamic and vanillic facets but with a gentle green olive base note that is earthier and bitter. The process of producing it from the Myroxylon tree differs: The balsam in the bark is obtained by boiling. Following removal of strips of bark from the tree, the exposed wood secretes balsam. The material soaks into rags wrapped around the tree, which then are boiled in water. The naturally heavier balsam sinks to the bottom and the water on top is thrown away.
vintage Youth Dew via pinterest |
Fragrances featuring Tolu balsam :
Aqua di Parma Blu Mediterraneo Mandorlo di Sicilia
Ayala Moriel Finjan
Donna Karan Gold
DSH Perfumes Cafe Noir
Esteban Baume Tolu
Estee Lauder Youth Dew
Estee Lauder Cinnabar
Jean Desprez Bal a Versailles
Kenzo Power
Lanvin My Sin
Ormonde Jayne Tolu
Parfum d'Empire Cuir Ottoman
Piguet Fracas
Reminiscence Eau de Patchouli
What we do in Paris is Secret A Lab on Fire
Yves Saint Laurent Opium
Yves Saint Laurent Opium pour Homme
Fragrances featuring Peru balsam:
Estee Lauder Youth Dew
DSH Perfumes Arome d'Egypte
Etro Heliotrope
Guerlain Chamade
Guerlain Vol de Nuit
Guerlain Shalimar Eau de Cologne
Hermes Elixir des Merveilles
Hermes Parfum des Merveilles
Jean Desprez Bal a Versailles
Montale Oriental Flowers
Patricia de Nicolai Sacrebleu
Patricia de Nicolai Sacrebleu Intense
Santa Maria Novella Potpourri
Serge Lutens Ambre Sultan
Serge Lutens Fumerie Turque
Related reading on PerfumeShrine: Perfume term: Resinous & Balsamic
Friday, July 3, 2009
Stars & Stripes: 10 Quintessentially American Fragrances
Reminiscing of my United States days now that Independence Day is around the corner, I cannot but admit my amazement instigated by the sheer size of the country and the numerous "pockets" of microvariables I witnessed throughout in all matters: nature, people and culture. Who could believe that the Latino-bursting humid Florida with its Art-Deco pastel houses and stretching highways has any relation to the glass skyscrapers, the bustling sidewalk and the loaded, steely sky of New York City? Or how can the jazzy Louisiana with its succulent Creole kitchen be compared to the barbeque pool parties in Los Angeles or the boxwood trees flanking the streets of San Francisco? In trying to assemble a list of quintessentially American fragrances, for men and women to share, I stumble across this very obstacle: One cannot generalise; especially concerning such a multi-nuanced nation as the US!
Still, there are olfactory elements which fuse together to create something that is perceived as American to my mind. The maritime pines, or the palm trees lining Miami beach which remind me of home; mixed with the bay leaves which lace not only Bay Rum the cologne, but also tangy Southern dishes. The lighter Virginia blond tobacco ~so different from the murkier, richer Balkan varieties which I have loved~ remininding me not of Istanbul-bound vagabondages but of a Marlboro rider, free to roam astride in the immense plains. The yellow trillium with its lemon scented flowers and mottled leaves; as well as the ironically named American Beauty Rose, brought from France in 1875 (where it was bred as "Madame Ferdinand Jamin") and commemorated in the Joseph Lamb ragtime "American Beauty Rag". Accessing the fragrances that represent to me the American classics however I recurr to some constants: The desire for a potent message, no matter if it is a "clean" or more herbal/woody one, the affinity for a certain latheriness in even the most dense oriental, the preponderance for traditional proper values.
All these and more comprise my reminiscences and associations with America the Great and I invite you to augment the list with your suggestions. Here are some of my own:
Florida Water Eau de Cologne
The sweet oranges bursting with sunny warmth and tanginess on the branches of Californian and Florida trees are the shift that took place when the traditional European recipe of Eau de Cologne, like the pilgrims, lay foot on the New World by the brand of Lanman & Kemp Barclay in 1808. The addition of clove and lavender imparts two elements of American significance which converge into one: hygiene!
Caswell-Massey's Number Six cologne
Supposedly worn by George Washington and part of the collection of the USA's oldest perfumery, what could be more American? Citrusy and rosemary-rich in a formal but also country-like way, its introduction in 1789 marked the raw, rugged manliness that was necessary for the times: noble ideals fought with decisive dynamism!
Blue Grass by Elizabeth Arden
The enterpreneur Florence Graham choose a name out of "Elizabeth and her German Garden", or altenatively from Tennyson's poem "Enoch Arden" and her former partner Elizabeth Hubbard, when she opened her first beauty salon in 1910 and became world famous as Elizabeth Arden. George Fuschs, a Fragonard perfumer, was commissioned to compose a scent that would honour the Kentucky Blue Grass horses of Arden's in 1934. The smell is one of the great outdoors: freshly dewy and herbal, old-fashionedly lavender-tinged pettering out to clean woods. Despite one of Arden's managers ominous forecasting ("it would remind people of manure and would be a flop"), it became her best-seller. Today it is forgotten, which is all the more reason to re-explore it as an American classic.
Old Spice by Shulton
There is no more poignant memory than dads and grandfathers smelling of this enduring classic of smooth spiciness and austere woods, with its traditional flowery accent of lavender and geranium. Intoduced in 1937 by William Lightfoot Schultz and composed by Albert Hauck, the cologne came in an identical men's and women's scent packaged differently, tagged"Early American Old Spice." It's now part of the Procter & Gamble brand. No matter how much it has become a cliché in perfumeland and how hard it is to shed the associations, the greatness of the scent cannot be denied. It was meant for the guys who would rather shed an arm than change grooming products (ie. typical male customers of half of the 20th century) and it has won several blind tests as "the most expensive, the sexiest, the most sophisticated" fragrance.
Youth Dew by Estee Lauder
Estee Lauder, a Hungarian-Jewish-hailing enterpreneur who flourished in the US, was responsible for the first American fragrance rivaling the French, putting American perfumery on the map and coming out victorious. Her classic spicy-balsam oriental of 1953 is a perennial: Introduced as a bath oil, it revolutionised the way women could now buy fragrance for themselves, rather than expect it as a gift. Perfumer Josephine Catapano (with Ernest Shiftan) married aldehydes with carnation, clove, cinnamon on a base of Tolu balsam, frankincense and rich amber to great aplomb. Despite being dense Youth Dew surprises me by its absence of animalistic dirtiness so beloved by the French. Headstrong, musty and not meant for wallflowers, Youth Dew is best ~discreetly~ enjoyed in the original bath oil form or the gorgeous body cream version.
Norell by Norell
''We all knew the formula was long,'' said Josephine Catapano, the perfumer of Norell (also of Youth Dew), ''like a treaty.'' It was her proudest creation (1968) with a pow of raspy galbanum and an intense trail of clove-y spice under the iron-starch aroma of aldehydes, which seems to date it; a fate fitting to someone like Norman Norell who nipped in waists before Dior and never paid attention to the vagaries of trends, choosing the timeless Babe Paley and Katherine Hepburn who both wore the scent. Forgotten, grabbed by Revlon in 1971 and later sold to Five Star Fragrances, Norell remains a harken-back to the glamour of cinemascope American images and wears like a rich mink on pampered skin.
Halston by Halston
The American designer Halston was born as Roy Halston Fronwick and in 1975 he embodied the scent of an era in his eponymous fragrance in a flacon famously designed by Elsa Perreti. Halston is that rare American chypre which forewent the classic Mediterrannean and foresty ambience for a minty and soapy warmth that lingered on skin seductively. In many ways it not only represented the disco epoch of Studio 54 but ironically enough also the "cleaner" values of the American ideal of sexiness.
Lauren by Ralph Lauren
Was there a college-dorm or high-school locker in America in the late 70s and early 80s that didn't smell of this 1978 creation? I've heard not! The terrific success of this part old-fashioned floral (violet, rose and carnation notes), part herbal-woody by Bernand Chant (Cabochard, Aramis, Aromatics Elixir) has pre-emptied the rage for designer scents in the following decades. Regretably has been reformulated to its detriment ruining the collective mementos of a whole generation.
Polo by Ralph Lauren
Conteporary to the feminine Lauren, Polo is as densely woody green as its bottle-green flacon ~in the shape of a flask with a gold cap and the rider trademark of Lauren's sports line embossed~ would denote. Its rich bouquet of patchouli and oakmoss composed by Carlos Benaim is accented with bracing notes of juniper, artemisia and pine with a light whiff of tobacco, embodying the very essence of an American forest getting on its legs and glidying past you like creatures out of The Lord of The Rings.
Happy by Clinique
No matter how much part of the olfactory landscape this cheerful little potion has become, its huge commercial success was based on 2 factors: It smells optimistic, a trait very much ingrained in the core of a new nation like the US, and it is a "Get me everywhere" scent that would never offend, another desirable in the increasingly non-tolerant American urban environment. Perfumer Roy Matts employed emollient tonalities of mimosa, melon and "clean" musks to gloss over the zinginess of grapefruit, resulting in a best-seller that still endures, 12 years after its introduction.
Sarah Jessica Parker Lovely
Three years after the introduction ~and terrific success~ of the first contemporary celebrity scent by Jennifer Lopez, Glow (2002), another popular figure, actress Sarah Jessica Parker agreed to launch her own scent under the aegis of Coty. A dedicated perfume lover with a self-admitted predeliction for CDG Avignon, Bonne Bell Skin Musk and Paris by Yves Saint Laurent, SJP was the perfect person to compose a celebrity scent: she's genuinely interested! Her Lovely is nothing short of lovely indeed, a refined, girly musky trail with subtle floral accents of virtual magnolia that can be pictured on every cute lady reserving a table & couch at Hudson Terrace or Terminal 5 roof deck on a balmy summer evening.
Well, 11 rather than 10. But we might as well leave it be!
Please post your own all-American fragrances recommendations!
Pics: Collen Moore The Stars and the Stripes, wikimedia commons, parfums de pub, cinematic passions.wordpress.com
Still, there are olfactory elements which fuse together to create something that is perceived as American to my mind. The maritime pines, or the palm trees lining Miami beach which remind me of home; mixed with the bay leaves which lace not only Bay Rum the cologne, but also tangy Southern dishes. The lighter Virginia blond tobacco ~so different from the murkier, richer Balkan varieties which I have loved~ remininding me not of Istanbul-bound vagabondages but of a Marlboro rider, free to roam astride in the immense plains. The yellow trillium with its lemon scented flowers and mottled leaves; as well as the ironically named American Beauty Rose, brought from France in 1875 (where it was bred as "Madame Ferdinand Jamin") and commemorated in the Joseph Lamb ragtime "American Beauty Rag". Accessing the fragrances that represent to me the American classics however I recurr to some constants: The desire for a potent message, no matter if it is a "clean" or more herbal/woody one, the affinity for a certain latheriness in even the most dense oriental, the preponderance for traditional proper values.
All these and more comprise my reminiscences and associations with America the Great and I invite you to augment the list with your suggestions. Here are some of my own:
Florida Water Eau de Cologne
The sweet oranges bursting with sunny warmth and tanginess on the branches of Californian and Florida trees are the shift that took place when the traditional European recipe of Eau de Cologne, like the pilgrims, lay foot on the New World by the brand of Lanman & Kemp Barclay in 1808. The addition of clove and lavender imparts two elements of American significance which converge into one: hygiene!
Caswell-Massey's Number Six cologne
Supposedly worn by George Washington and part of the collection of the USA's oldest perfumery, what could be more American? Citrusy and rosemary-rich in a formal but also country-like way, its introduction in 1789 marked the raw, rugged manliness that was necessary for the times: noble ideals fought with decisive dynamism!
Blue Grass by Elizabeth Arden
The enterpreneur Florence Graham choose a name out of "Elizabeth and her German Garden", or altenatively from Tennyson's poem "Enoch Arden" and her former partner Elizabeth Hubbard, when she opened her first beauty salon in 1910 and became world famous as Elizabeth Arden. George Fuschs, a Fragonard perfumer, was commissioned to compose a scent that would honour the Kentucky Blue Grass horses of Arden's in 1934. The smell is one of the great outdoors: freshly dewy and herbal, old-fashionedly lavender-tinged pettering out to clean woods. Despite one of Arden's managers ominous forecasting ("it would remind people of manure and would be a flop"), it became her best-seller. Today it is forgotten, which is all the more reason to re-explore it as an American classic.
Old Spice by Shulton
There is no more poignant memory than dads and grandfathers smelling of this enduring classic of smooth spiciness and austere woods, with its traditional flowery accent of lavender and geranium. Intoduced in 1937 by William Lightfoot Schultz and composed by Albert Hauck, the cologne came in an identical men's and women's scent packaged differently, tagged"Early American Old Spice." It's now part of the Procter & Gamble brand. No matter how much it has become a cliché in perfumeland and how hard it is to shed the associations, the greatness of the scent cannot be denied. It was meant for the guys who would rather shed an arm than change grooming products (ie. typical male customers of half of the 20th century) and it has won several blind tests as "the most expensive, the sexiest, the most sophisticated" fragrance.
Youth Dew by Estee Lauder
Estee Lauder, a Hungarian-Jewish-hailing enterpreneur who flourished in the US, was responsible for the first American fragrance rivaling the French, putting American perfumery on the map and coming out victorious. Her classic spicy-balsam oriental of 1953 is a perennial: Introduced as a bath oil, it revolutionised the way women could now buy fragrance for themselves, rather than expect it as a gift. Perfumer Josephine Catapano (with Ernest Shiftan) married aldehydes with carnation, clove, cinnamon on a base of Tolu balsam, frankincense and rich amber to great aplomb. Despite being dense Youth Dew surprises me by its absence of animalistic dirtiness so beloved by the French. Headstrong, musty and not meant for wallflowers, Youth Dew is best ~discreetly~ enjoyed in the original bath oil form or the gorgeous body cream version.
Norell by Norell
''We all knew the formula was long,'' said Josephine Catapano, the perfumer of Norell (also of Youth Dew), ''like a treaty.'' It was her proudest creation (1968) with a pow of raspy galbanum and an intense trail of clove-y spice under the iron-starch aroma of aldehydes, which seems to date it; a fate fitting to someone like Norman Norell who nipped in waists before Dior and never paid attention to the vagaries of trends, choosing the timeless Babe Paley and Katherine Hepburn who both wore the scent. Forgotten, grabbed by Revlon in 1971 and later sold to Five Star Fragrances, Norell remains a harken-back to the glamour of cinemascope American images and wears like a rich mink on pampered skin.
Halston by Halston
The American designer Halston was born as Roy Halston Fronwick and in 1975 he embodied the scent of an era in his eponymous fragrance in a flacon famously designed by Elsa Perreti. Halston is that rare American chypre which forewent the classic Mediterrannean and foresty ambience for a minty and soapy warmth that lingered on skin seductively. In many ways it not only represented the disco epoch of Studio 54 but ironically enough also the "cleaner" values of the American ideal of sexiness.
Lauren by Ralph Lauren
Was there a college-dorm or high-school locker in America in the late 70s and early 80s that didn't smell of this 1978 creation? I've heard not! The terrific success of this part old-fashioned floral (violet, rose and carnation notes), part herbal-woody by Bernand Chant (Cabochard, Aramis, Aromatics Elixir) has pre-emptied the rage for designer scents in the following decades. Regretably has been reformulated to its detriment ruining the collective mementos of a whole generation.
Polo by Ralph Lauren
Conteporary to the feminine Lauren, Polo is as densely woody green as its bottle-green flacon ~in the shape of a flask with a gold cap and the rider trademark of Lauren's sports line embossed~ would denote. Its rich bouquet of patchouli and oakmoss composed by Carlos Benaim is accented with bracing notes of juniper, artemisia and pine with a light whiff of tobacco, embodying the very essence of an American forest getting on its legs and glidying past you like creatures out of The Lord of The Rings.
Happy by Clinique
No matter how much part of the olfactory landscape this cheerful little potion has become, its huge commercial success was based on 2 factors: It smells optimistic, a trait very much ingrained in the core of a new nation like the US, and it is a "Get me everywhere" scent that would never offend, another desirable in the increasingly non-tolerant American urban environment. Perfumer Roy Matts employed emollient tonalities of mimosa, melon and "clean" musks to gloss over the zinginess of grapefruit, resulting in a best-seller that still endures, 12 years after its introduction.
Sarah Jessica Parker Lovely
Three years after the introduction ~and terrific success~ of the first contemporary celebrity scent by Jennifer Lopez, Glow (2002), another popular figure, actress Sarah Jessica Parker agreed to launch her own scent under the aegis of Coty. A dedicated perfume lover with a self-admitted predeliction for CDG Avignon, Bonne Bell Skin Musk and Paris by Yves Saint Laurent, SJP was the perfect person to compose a celebrity scent: she's genuinely interested! Her Lovely is nothing short of lovely indeed, a refined, girly musky trail with subtle floral accents of virtual magnolia that can be pictured on every cute lady reserving a table & couch at Hudson Terrace or Terminal 5 roof deck on a balmy summer evening.
Well, 11 rather than 10. But we might as well leave it be!
Please post your own all-American fragrances recommendations!
Pics: Collen Moore The Stars and the Stripes, wikimedia commons, parfums de pub, cinematic passions.wordpress.com
Labels:
american fragrances,
blue grass,
elizabeth arden,
estee lauder,
florida water,
fragrance history,
halston,
happy,
list,
lovely,
norell,
old spice,
ralph lauren,
short review,
youth dew
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