Estee Lauder Private Collection Jasmine White Moss: fragrance review

Private Collection Jasmine White Moss will be the "closing chapter" of the Private Collection series which includes Tuberose Gardenia and Amber Ylang Ylang, a collection above and beyond the run-of-the-mill fragrances of the mainstream sector while at the same time remaining unintimidating and utterly modern in feel. The series managed to inject an upscale touch to the Lauder giant with its limited distribution and its ornamental bejeweled flacons & solids compacts, yet it is the essences hidden inside that prove it's still possible to produce quality jus in those days of rationing and dumping down of the market at large.

While Tuberose Gardenia went for a remarkably alive white floral with gardenia unfurling its waxy petals in front of your very eyes and Amber Ylang Ylang enhanced the familiar amber's unguent with soft lappings of powdery sexiness, Jasmine White Moss goes for the kill and proposes a nouveau chypre. Much maligned as a term that last bit might be however, the resurgence of the august family of chypre fragrances is a market fact: The mossy earthy bases (focused on vetiver & patchouli, often along with synthetic Evernyl, cedar and treemoss) in several fragrances launched in the last few years prove its durability as a genre, even in altered states. Estée Lauder herself seemed deeply enchanted with the abstract harmonies of the typical chypre formula, supervising several in her lifetime: Azurée (1969), Alliage ~also spelled Aliage for the US market~ (1972), Private Collection (1973) and Knowing (1988).

Now comes Jasmine White Moss: Inspired by the spirit of Estée (née Josephine Esther Mentzer) and categorized as a floral, green chypre, being the closest of the trio in terms of fragrance family ties to the original Private Collection. Aerin Lauder, supervisor of the new scent and depicted in a white jersey vintage Halston dress with a white flower in her hair in the print ads says:

“…there is a lot of Estée in this project. We chose the blue stone accents [of white jade, dark and light lapis, sodalite, black agate, mother-of-pearl and blue lace agate] because blue was her favorite color; a basket weave design on the cap, since that was one of her favorite textures; her signature is on the lower right side of the bottle, and of course the juice began as her project.”

According to official press: "Private Collection Jasmine White Moss began as Formula #546AQ— conceived by Estée alongside the International Flavors and Fragrances (IFF) team in June 1989. Never completed in her lifetime, it remained untouched in the IFF archives for decades, until Aerin decided to revisit the juice a year and a half ago". (source)

First of all it is refreshing to see that in an age when divulging has become synonymous with the ad serviendum demand of the buying public the Lauder team admits that all those Estée Lauder scents, which have made fortunes and have catapulted the American perfumery tradition like no other, have been harboured by labourers of the prestigious IFF company and not by Estée herself as was the myth for years (Despite that, it is undoubted that she had a discerning and tasteful veto on the creations herself; after all she ranks among the 20 most influential business geniuses of the 20th century). Indeed American perfumer Josephine Catapano, working with Ernest Shiftan, is the true creator of the mythical and trend-setting oriental Youth Dew (her other well-known creations include Fidji for Laroche and Norell's Norell, later sold to Revlon); she also paved the way for Belarussian by birth Sophia Grojsman who in turn composed several Lauder fragrances to great aplomb (White Linen, Beautiful, Spellbound)!

While Tuberose Gardenia was composed by Firmenich's Harry Fremont, the baton is taken again by IFF for Jasmine White Moss injecting the fragrance with a new material of which they are having the exclusive rights: "white moss mist". The ingredient is quite elegant and provides much of the success of the soft and refreshingly mossy composition. Let me mention in passing that White Moss is also the name of a 1997 Acca Kappa fragrance (Muschio Bianco, although muschio means musk in reality) as well as a L'erbolario fragrance by the same name. The "white moss" ingredient has been fearured in I am King by Sean John (another IFF fragrance) while IFF perfumers have also added it to Estée Lauder’s new Michael Kors limited-edition scent ~Island Capri (source). It is intriguing to contemplate that in this frame there is a hybrid of the Rosa Damascena family called Quatre Saisons Blanc Mousseux, which is known in English as 'Perpetual White Moss' or 'Rosier de Thionville'. Its inclusion seems plausible, especially given the background that reminds me of Chanel No.19 with its powdery rosy greenness, delicate petals amidst the emerald plush, and IFF's headspace technology.

Azurée and the original Private Collection provide the consanguinity. Yet while I had included the original Azurée (NB this is NOT the recent beachy Azurée Soleil) to my Big Bruisers article, as part of my Leather Series, and while Private Collection can be said to be another handsome powerhouse of strident proportions, Jasmine White Moss proves easier to wear than both even with a distinct late 60s-early 70s vibe. However her dainty foot is firmly placed in the modern Jimmy Choo peep-toe of a fiercely smart secretary rather than the classic Roger Vivier pump of the coiffed boss. The opening is nicely old-fashioned, perfumey, comprised of a non-indolic jasmine which oscilates between freshness and tonic dryness. Concerns about regulations to the use of jasmine or moss shouldn't concern: the wizardry at IFF suggests everything is possible with judicious use of small amounts of naturals alongside man-made essences. Its aura of mossy depth appears at once luxurious and reserved. Jasmine White Moss is soft without appearing meek, elegant without pretence and would be the perfect introduction to even wilder, bitter arpeggios for those willing to take the plunge. The gratification from the latter course would be even greater!

Notes for Private Collection Jasmine White Moss by Estée Lauder:
Top: mandarin, black currant bud absolute, galbanum and bergamot
Heart: jasmin sambac absolute (Aerin’s choice), jasmin India absolute (Estée’s choice), violet, orange flower absolute, orris and ylang-ylang
Bottom: patchouli heart absolute, vetiver and white moss mist (the latter is an ingredient exclusive to Lauder.)

Lauder's Private Collection White Moss is available as 30 and 75ml of Eau de Parfum, as 30ml extrait de parfum and as a solid in pendant. It will be featured in 260 U.S. specialty doors in July, including Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Nordstrom and Bergdorf Goodman. Internationally, the scent will launch at Harrod’s in August. Testers have already appeared at Saks Fifth Avenue and Nordstorms for those willing to test it.

Related reading on Perfume Shrine: Jasmine Series, Chypres Series, Lauder reviews & news.

Photography by Guy Bourdin via Life Lounge

Tuberose Gardenia by Estée Lauder Private collection: fragrance review

Coming across the new Tuberose Gardenia by Estée Lauder was not an accident. It was thanks to a very thoughtful person who was able to obtain a precious sample for me and sent it against all odds for my tentative sampling. Gratitude is in order.

No hesitation was necessary on my part, though, regarding testing the elusive jus that is featuring as the first stepping stone on the new Private Collection by Estée Lauder, a line that will be positioned between niche and mainstream: limited distribution on the one hand (Neiman Marcus, Saks, Bergdorf Goodman, Holt Renfrew), but relatively sane prices on the other. The concept was masterminded by Aérin Lauder, the granddaughter of ingenious Estée, who is working as Creative Director of the huge brand. The name Private Collection recalls the cool upscale scent of tennis lawns and cool drinks sipped at a Hamptons party that Estee herself called her own and which Grace Kelly admired and asked to partake in, to great aplomb. That scent featured all the aloofness of an east coast heiress and a sophistication that befitted the empress of a multimillion company such as Lauder. Tuberose Gardenia is a different animal, nevertheless.

As I opened the carded sample, spraying with eager, childish anticipation the pale yellow liquid, with its shimmering gold cap, I was immediately reminded of a favourite literary accompaniment to my teenager escapades pertaining to summer. It is a book involved in a strange ritualistic process which I am not ashamed to share with you. With each passing summer in the course of my life so far, this book has been my introduction to the joys and anticipations of a summer spent in the sensuous atmosphere of southern Europe. A book that keeps me young at heart. Every June it gets pulled off the shelf to rapidly leaf through it and remind myself of the hopes and longings of its precious characters of three teenager girls, who search for their inner core through the little adventures of first loves and self-discovery in the milieu of then rural, now uptown suburb of Kiffisia, where they are vacationing with their divorced mother, their artistic and pretentious aunt and their dotting but love-hurt grandfather through three consecutive summers.
The book is called "Three Summers"/"The straw hats" (the latter is the literal translation from Greek) by Margarita Lymperaki, a Francophile Greek writer.
Please read a bit about it courtesy of boutique.info-grece.com:

"That summer we bought big straw hats. Maria's had cherries around the rim, Infanta's had forget-me-nots, and mine had poppies as as fire. When we lay in the hayfield wearing them, the sky, the wildflowers, and the three of us all melted into one..."
"Three Summers" is the story of three sisters growing up in Greece: their first loves, lies, and secrets, their shared childhood experiences and their gradual growing apart. Maria, the oldest, is strong, sensual, keenly aware of society's expectations. Infanta is beautiful, fiercely proud, aloof. Katerina is spirited, independent, off in a dream world of her own. There is also the mysterious Polish grandmother, the wily Captain Andreas, the self-involved Laura Parigori... Katerina tells the story of these intertwined lives with imagination, humour, deep tenderness, and a certain nostalgia. "Three Summers" is a romance with nature, with our planet. It is the declaration of a young girl in love with life itself.

The book is available here.

Tuberose Gardenia reminded me of exactly that book. There is an innocence and a wiling beauty in it simultaneously. It encompasses elements of all three girls, as it smells fresh, creamy, soft and inviting, yet also assured and independent.

White florals are an agony, an ache, an olfactory rape almost. They tend to grab you and place their hooks on you or else repel you and make you coil in desperation.
As Colette famously wrote:

"She, the tuberose. She would set off on the sirocco wind, cross the road, force open my door with all her flowerly might and softly climb the stairs...a cloud of dreams burst forth and grows from a single, blossoming stem, an unthreatened peace"

And gardenia, with its elusive white creamed clotted density amidst green buds rotting ever so sweetly on the jacket lapel of a dark handsome stranger who is meant to sweep you off your feet, is the flower of spiritual surrender.
Those two voluptuous blossoms dominate the heart and soul of Lauder's new fragrance, never betraying their nature, yet remaining ever soft and very wearable, unlike the olfactory typhoon of assertive Fracas. An initial fresh opening that is reminiscent of lemon groves overlooking countryhouses where potted tuberoses are kept takes you on a journey to an inner closed court with a fountain, Moor-style, where gardenias are kept in big pots. Their aroma mingling night and languor, beckoning you, beguiling you. The gardenia accord smells surprisingly true in this. There is no tropical ambience a la Carnal Flower by F.Malle, a tuberose with which I am nevertheless flirting shamelessly, nor is there the airiness of the lighter Do Son by Diptyque which is more suited to the intense heat of late summer.
Tuberose Gardenia combines freshness and ever so slight spicy richness in linear laps of sillage-worthy swims into a vat of smooth vanillic cream.

Official notes:
neroli, lilac, rosewood, tuberose, gardenia, orange flower, jasmine, white lily, carnation and vanilla bourbon.

Tuberose Gardenia launches in August and will be available in bottles of Eau de Parfum in 30/1oz or 75ml/2.4oz and Parfum extrait of 30ml/1oz in a beautiful bottle of gold bearing gems encrusted to it, which has been inspired by a Josef Hoffmann jewel brooch.
The line is to be completed by a Body cream and a solid perfume.
Click here to see the beautiful packaging.


Pic originally uploaded on MUA by lipslikesugar, pic of gardenia originally uploaded by Indie perfumes blog