Friday, February 24, 2012

Fragrance Industry Insiders: Veronique Gabai-Pinsky of the Lauder Group

“Sure the first purchase of a fragrance is linked to a concept—you buy a perfume because of the name, or the advertisements or the shape of a bottle,” she says. “But the second and the third and the fourth are all about your connection to the scent.”

Thus explains the hold of perfume Veronique Gabai-Pinsky, a creator behind market hits such as DKNY Be Delicious, Coach's Poppy and Michael Kors by Michael Kors, as revealed in a portrait at Forbes magazine by Meghan Casserly.

"Gabai-Pinsky’s presence is nothing if not welcoming. Her French-inflected English and tasteful Van Cleef jewelry are just what you’d imagine from a high-powered executive at one of the world’s largest and well known beauty companies, only without a shred of pretension. When I jokingly warn her I don’t have the vocabulary of fragrance, she reassured me that there isn’t and that no one should tell me otherwise. When I told her the fragrance on my wrists (DKNY’s Be Delicious) smelled like “college,” she seemed to understand entirely.

Veronique Gabai-Pinsky isn't exactly a perfumer alone, nor is she exactly just an executive: she combines worlds thanks to her background which started with business school and landed under the wing of a perfumer at L'Oreal in Paris. She's now Global Brand Aramis and Designer Fragrances at the Estee Lauder Group of Companies.
She reveals" “My role is to work with those wonderful designers to translate the value and equity of their brand into a different category of business that they may have an affinity for but not necessarily experience in,” she says, “And at the same time help them navigate the rules of engagement in the fragrance business.”

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