Hermes Un Jardin sur le Toit: new fragrance

Hermès is not shying away from industriousness, even in the shade of risk of hostile take-overs from the LVMH Group which we had discussed this past autumn. Thankfully, this has been prevented and they're still catering to the tastes and standards of a true luxe house. On that note, they're introducing the fourth scent in the Jardins series, called Un Jardin sur le Toît (A Garden on the Roof), following the success of Un Jardin sur la Mediterranée, Un Jardin sur le Nil and Un Jardin après la Mousson.


The newest Hermès Jardin scent will include fragrant notes of apple and pear, alongside tea rose and will belong to the olfactory family of Greens. Sounds promising if only because of the seemingly constrasting themes (fruits and green? and tea rose too?).
ETA: Newer information talks about the smell of compost, magnolia (one of the strongest "trends" lately) and of weeds entering the composition as well!


For the launch, Hermès went out on a limb, inviting the press into a cooking class, a gardening lesson and then a rooftop garden at Hermès HQ in Paris. Hermès’ head cook, guided the press representatives into making a fruit compote that would include the fruity components of the fragrance (apple and pear). Then they progressed into the potting shed with the house's gardener, where they planted up Tea Roses into orange ceramic pots, which echoed of course the famous Hermès signature orange. Finally they were greeted to a rooftop garden where they smelled the green fragrance in its entirety. Ah...

Un Jardin Sur Le Toît will be exclusively available at Harrods and the Hermès Boutiques from 2nd April priced £55 for 50ml in the standard Jardin series bottles. 

A full review of Hermes Un Jardin sur le Toit is now on this link. 

Related reading on Perfume Shrine: Voyage d'Hermes review, Iris Ukiyoe Hermessence review, Interview with perfumer Jean Claude Ellena

pics via Vogue blog. Thanks to Federico and blog.svd.se/ for additional info.

Twin Peaks: Hermes Poivre Samarcande & Marc Jacobs Bang reviews

In the secrecy-laced world of perfumery it's not unusual to have the same idea colonise several brands. Sometimes it happens through the same "nose" (perfumer), such as Anne Flipo for Rykiel Woman and Barbara Bui Le Parfum or Maurice Roucel working for Musc Ravageur as well as L de Lempicka). Other times, because it's the direction dictated by a new material such as the ubiquitousness of oud (Rose Oud by Kilian, Oud Leather by Dior) or Ambroxan lately (Another 13 and Baie Rose 26, Not a Perfume by Juliette Has a Gun). Or it's a new technique; take the novel method of maceration of iris root for only a few weeks instead of three years resulting in a pleiad of niche iris scents 3-4 years ago. Added to that is also the reason of marketing: A new sector opened by a pioneer is exploited by other brands later on, even by home fragrances and functional products (this is called "trickle down" in industry speak). The point of Twin Peaks series on Perfume Shrine is exactly that: to pinpoint fragrances that are smell-alikes and delineate the reasons and hows of their resemblances.
Which brings us nicely to Poivre Samarcande by the exclusive boutique line of Hermès and Bang by Marc Jacobs which circulates in the department store circuit. Smell the two though and you can see there are less of six degrees of seperation between them.

Poivre Samarcande came at a time when Jean Claude Ellena was busy populating the -at the time- novel concept of boutique exclusive fragrances, the Hermessences (The original quartet which was sold in 2005 included also Rose Ikebana, Ambre Narguilé and Vétiver Tonka). It must have felt especially validating to have everyone follow, from Chanel down to Cartier and Dior La Collection and produce "exclusive" collections in a niche manner of presentation and concept (focus on raw materials, identical bottles, limited distribution, star perfumer working for them). Poivre Samarkande was in many ways a pioneer because it was incorporated into Jean Claude's experimentation with Iso E Super started with Déclaration, which he overdosed in the Hermès scent in order to boost the effect of an airy pepper accord, which although spicy is transliterated like a wood thanks to the boost of cedar, oak and patchouli notes. In actuality it's the Iso E Super which underpins the spices, making them shine and feel cool and silky, projecting in a linear manner. The unisex effect alongside its peculiar feel good, feel non-perfumey character has made it a soaring success. It was only natural the great idea would be perpetuated. Enter Marc Jacobs.


Bang is Marc Jacob's latest foray into perfume, coming out in July 2010. His line of scents is well thought out, but without presenting much of an excitement to the hearts of dedicated niche perfumery consumers. The scents simply read as a tad too "safe" to present the much coveted challenge we seek. However, their execution is usually very good, from the bright and happy Daisy to the snuggly but light powder of Amber Splash. Bang is no different: It takes its central leitmotif from someplace else, but the result isn't a total bore, probably because the original idea was an intelligent one to begin with and someone was wise enough not to muck with it too much. Bang was created for a “contemporary guy, who, even if he isn’t young, has a younger spirit.” Jacobs created the name first and development of the composition in cooperation with Coty followed. “I wanted to do something that I would love” said Jacobs. “I particularly like spice notes, especially pepper, so that became a starting place.”
Bang was art-directed by the revered veteran Ann Gottlieb who requested such notes as black, white and pink pepper, alongside masculine woody notes (Iso E Super and ambrox for you), while the base includes elemi resin (in itself having a peppery aroma), benzoin (a sweeter resin), vetiver, "white moss" (a patented IFF accord that was introduced in Jasmine White Moss in Estée Lauder's Private Collection line) and patchouli. The scent has a vibe of a metrosexual preening in front of a black-tiled bathroom mirror, so I would most enjoy smelling it on someone unexpected. Preferably a woman.

The two scents smell quite alike, Bang being a bit sweeter and with more pronounced vetiver and watered down in the lasting power stakes (to the point of annoying), but it's the optical differences which stuck in one's mind: On the one hand a refined and sparse representation of a leather-clad bottle, on the other a slicked-up Marc posing with the (impressively designed) bottle between his bare legs. Take your pick according to your aesthetics and wallet.

Hermes Hermessence Iris Ukiyoe (2010): An Off-Beat Fragrance Review from a Club Patron

~by guest writer AlbertCAN

Voici des fruits, des fleurs, des feuilles et des branches

Et puis voici mon coeur qui ne bat que pour vous.

Ne le déchirez pas avec vos deux mains blanches

Et qu'à vos yeux si beaux l'humble présent soit doux.

J'arrive tout couvert encore de rosée

Que le vent du matin vient glacer à mon front.

Souffrez que ma fatigue à vos pieds reposée

Rêve des chers instants qui la délasseront.

Sur votre jeune sein laissez rouler ma tête

Toute sonore encor de vos derniers baisers;

Laissez-la s'apaiser de la bonne tempête,

Et que je dorme un peu puisque vous reposez.

(Here - some fruit, some flowers, some leaves and branches,

And here - my heart which beats for you alone.

Do not rend it with your two pale hands,

But let it be a small gift, sweet to your beauteous eyes.

I arrive covered with dew,

Which the morning wind freezes upon my brow.

Suffer me in my fatigue to lie at your feet,

Dreaming of sweet moments that will revive me.

On your young bosom let my head rest,

Still filled with your last kisses;

Let my thoughts subside after such a wondrous storm

And let me sleep a little while you lie by my side.)*

--Green by Paul Verlaine (1844-1896), from Romances sans paroles (1874)

No, the world hasn’t bestowed me the gift of colour blindness, but synesthesia deftly filled my mind in delicate verdant extravagence with the Paul Verlaine poem above; more precisely, in true Symbolist fashion,the aquarelle images of the poem glow in succinct progression one after the other. It happened late afternoon today, as I was sampling Iris Ukiyoé, the ninth instalment of the Hermessence collection by in-house master perfumer Jean-Claude Ellena, at the Hermès downtown Vancouver boutique.

At this point many avid readers of Perfume Shrine—and my humble blog Les Tuileries—might just know the idiosyncrasy of the paragraph I just composed. By courtesy I should have cited Ellena’s muse, Water Iris and Grasshopper by Hokusai, and based on all official press release to date I doubt my mental short-circuit would be even considered logical by merit—but strangely enough my private recitation of the poem in hindsight is nonetheless a gentle launch pad in order to dive into the diaphanous story. Still, I should probably backtrack myself a bit and talk about how I got there, for the anecdote is probably one of the most bizarre episodes I’ve ever encountered: one could say that I was stranded in Hermès!

My tale to be told actually started this May when I requested maintenance service to my vintage khaki green Ex Libris silk scarf, since the once plump hand-rolled edges got dutifully flattened by a callous dry cleaner. It was the fourth time I went through a repair process at the downtown Vancouver boutique, and by all accounts everything was going to be routine—my sales associate sat down with me, examined the conditions of the item and filled out a specific form. Six months flew by and I figured, like all previous three times, I would simply show up and collect my treasure—in and out, ten minutes top.

Except this day, December 6th, wasn’t just a typical Monday: the intimate store was packed with patrons. My lovely sales associate Irina was in fact running around because she was in the midst of an intricate watch consultation. Ten minutes flew by before she had a chance to chat with me, “I’m so sorry, Albert! Your scarf is all ready for you.” And she turned to her colleague (who shall remain nameless for reasons that would be soon obvious) and said, “The client is here to pick up his scarf from Paris. It’s in the back storage room.” Irina promptly left, I was asked if I have my repair form with me.

Upon being told that I did not have my maintenance form with me the sales associate started raising her voice, “Just so you know, you will NEVER be able to pick up your item unless you have your form with you! Did you get a call from us?” There I was, in the middle of the showroom, with everyone looking at me! I was horrified as I explained that nobody in the past asked me to bring the form back and it was, in fact, Irina who helped me with the maintenance process last time so my identity should not be in doubt. Without the slightest pause the sales associate replied, “Very well, it’s probably best that Irina help you. Have a seat.” After expressing my desire to explore the store further the lady didn’t budge. “Have a seat.” It was then that I felt like a disobedient puppy that got thoroughly disciplined, but fortunately that was when I noticed the new Hermessence so I had something to do while waiting for Irina to come back. Five minutes went by; ten more minutes went by; another fifteen minutes went by as I immersed myself in Iris Ukiyoé, and my personal discourse with Verlaine promptly started.

To be frank I was prepared to be surprised by the opening of Iris Ukiyoé, but nothing could prepare me for the neo-classical eau de cologne effect of the fragrance opening, complete with a tart green tangerine, petitgrain, neroli—except a mildly bitter vegetal/floral axis kept the whole story on track. And lo and behold the abstract floral effect started to take shape, aided no doubt by a slight aquatic, lily-like effect that Ellena visited in Vanille Galante (2008). Now I should note that the sillage, given its combination of lily and the refreshing bitter elements, reminds me of the original Issey Miyake L’Eau d’Issey (1990), but done so in a much more delicate, precise manner, meant as an evocation of morning dew instead of a mini zen waterfall.

I would be very hard-pressed to report that orris, the traditionally powdery extraction of Iris pallida, is actively present. And my experience with Hermessence has taught me not to take any launch after Osmanthe Yunnan (2005) at face value: and since Paprika Brasil (2006) was a manifestation of spice via orris, Vanille Galante a study of vanilla from lily I presumed that this iris would come out of cocoa, as Ellena previously stated. The hypothesis, of course, is null. What we have here is an abstract blossom of Iris germanica, modern hybrids to be exact.

What most perfume brands would not tell consumers, while enamoured with the aspirational prowess of the costly orris root (with the scent best described as violet covered in chalk—works wonders when the right amount of gravitas should be called for, as classically demonstrated in Chanel No. 19 parfum), the mauve blossoms of Iris pallida smells exactly like inexpensive grape candies: quite sweet, in fact. Now the flowers themselves, which display the classic fleur-de-lys shape, are at no fault, but its harsh grape-scented accent would prove to be too strong in a fragrance.

Blossoms from the modern hybrids of I. germanica, on the other hand, are the almost exact opposite: the French word inclassable comes to mind. Based on the ones I’ve sampled a norm doesn’t exist, but most have a citrus backbone with a dash of fresh rosy nuance—soft and somewhat non-descript to be honest. (It doesn’t help that most irisarians value the bloom visuals over scent, and that the scent changes once cut.) Thus in order to create this iris Ellena needs to conjure up ghosts—a dash of non-descript floracy here (IFF’s hedione supérieure, complete with its clean jasmine facet, would be my guess), an icy rose accord there—to bring the whole thing to shape. In fact I would attribute (applying my no-doubt elementary perfumery knowledge here) the orris effect, which murmurs pretty much at the end as a velvety touch, more to a tea-like methyl ionone rather than orris absolute.

So in this sense of hologramism that I consider Iris Ukiyoé true to the original transient nature of its Japense namesake artistic genre: so fragile that it never was, because it was precisely never there in the first place. Behind each ukiyo-e print block is a Buddhist caveat: it’s a painting of the floating world, and with the next turn of the world the picture would be all that remains. Iris Ukiyoé isn’t a realistic decoding of an iris blossom fragrance, nor has that been the point all along: it’s a composition of bubbles threaded together with precision, but done with so much care and quiet observance that one forgets the mosaic tiles, instead marvelling at the hologram.

In fact it’s that exact care coming from Ellena that, at least to me, differentiates Iris Ukiyoé from mass launches: not only there’s cohesion in fragrance development, it feels as if the olfactory structure has been thoroughly hollowed out and knocked down before the whole was put together. To me this is very much a continuation of Ellena’s Hermès survey to the aquatic world ever since Un jardin après la mousson (2008), with a detour at Vanille Galante. But the story is there if one looks for it. The challenge to Ellena, of course, was to create an aquatic without using the traditional aquatic elements—Calone, musks... The master perfumer is averse to both, so a hologram on top of an iris blossom hologram. Still, underneath all that aquatic/ citrus / floral verdency lie a gentle frankness, a tenderness that reminds me of the Verlaine poem above. It’s the syntax after all, perhaps.

At this point I should recap what happened to my scarf. After 35 minutes of waiting, a third sales associate came along. Wendy—whom has seen me at the boutique for four years running now—asked me if I’ve been helped. Technically no, and I wasn’t amused…but she overheard what happened, so she quickly asked my name, dashed to the storage room and found my scarf. All done, wonderfully repaired—and true to Hermès generosity I was asked a reasonable price to compensate for the craftsmen’s effort. That’s why I’m here, I signed as I took my scarf back.

But that’s not the end of the story: Irina wrapped up her consultation around this time and apologized again for her delay. (She’s truly one of the best I’ve known.) And without hesitation she gave me samples of Iris Ukiyoé, and since the classic scarf box was out of stock a new rectangular Hermès orange box, enclosed with an additional box in the motif of Mosaique au 24 was given instead. All this was done with more apologies for the delay and the gentle explanation from Wendy that security measures would have to be performed for maintenance items. (I was promptly asked for my ID and my autograph on the official maintenance form.) Without a doubt I replied that, having been working at a major international financial institution for almost a year, while I can appreciate the thoughts behind the idea (God forbid if someone else walks away with my Hermès leather boots—and I couldn’t begin to imagine the horror any sales associate would go through if a crocodile Birkin is returned to the wrong person!) I was never told to bring my maintenance form—and the fact that I was ID-ed from the start from Irina as the right client added a whole new level of mystery to me. But at the end of the day I got everything I wanted: well, almost—I was disappointed that I couldn’t get any new silk tie and cashmere scarf because I already have had at least one of everything (that I like) from this season already. Well, better off since my drawers are already bursting with orange bags & boxes.

Would I be back? Absolutely, but maybe that latest Haut à Courroies bag custom order can wait for now. In the meantime I shall be busy experimenting with Iris Ukiyoé.

For a list of notes please refer to this link here. Iris Ukiyoé is now available at Hermès boutiques.

* English translation by Gary Bachlund

Scarves & samples pic: copyright by AlbertCAN. Bottle from the Hermes website

How will the LVMH Hostile Stake Affect Hermes Fragrances?

It's no news that Louis Vuitton Moët Hennesy (LVMH) acts as a real-life Pacman, trying to eat all pac dots, i.e. luxe companies, through the maze of the international luxury market, digesting them into an undistinguishable mush which tends to divest them of their artisanal roots and top-notch quality control in lieu of creative bean-counting and super profits for crass product that screams "look at me".

Their latest desire to impose a hostile takeover at Hermès International (or at least the deciding majority of votes at board meetings), as announced at the end of October 2010, poses some serious problems and lots of opposition, no less from the heirs of the late Jean Louis Dumas. Of course with Hermès set to report another revenue increase, a 30% for the third quarter 0f 2010, it’s easy to understand why LVMH CEO Bernard Arnault ~whose own profits have slipped in the last year~ has such a keen interest in the company! "The family has clearly and unanimously told Le Figaro that the French mogul is to back off: "If you want to be friendly, Mister Arnault, you need to withdraw," Bertrand Puech, a fifth-generation descendant of founder Thierry Hermes, was quoted as saying. The family owns about 73% of Hermès' share capital, and its partnership structure means no change in contral can take place without family agreement. Afterall, it's family-run which cemented both their heritage and their endurance during the international economic crisis. With Arnault banging down the door, "will class be turned to mass", as Newsweek wondered?

It is not widely known however that LVMH had already acquired some shares at the beginning of 2008 through societies which belonged to them (equity shares), but it was the announcement on Reuters of 17,1% retaining of the total capital of the rue du Faubourg Saint-Honoré house which sparked the flames, especially since it was reported to the saddle-producing house only hours before going on air: Actually it was 5% and 10% of the capital of Hermès on October 21st and 15% on October 24th, to be more precise. According to the same source "LVMH said over the weekend it had acquired its Hermes holdings at an average price of 80.5 euros a share, or a 54 percent discount to Hermes' closing share price prior to the announcement, raising questions as to how it had secured such a price."

Women’s Wear Daily reports that the company used a number of stealth maneuvers, including cash-settle equity swaps and use of several cannily named LVMH subsidiaries, to increase its stake in Hermes by over 14% without identifying itself as a competitor to Hermès brass! [quote] Is Bernaud Arnault the Anti-Chirst? Meanwhile, the group will await the French market regulator's decision on whether LVMH's stake purchase happened legally.

The fiercest competition and the heavyweight fight concerns handbags, the two competitors owning the top prestigious manufacturing of coveted luxury handbags in the world. But since they also own some of the best known and respected fragrances sectors respectively the questions does enter the scope of the Perfume Shrine.

Hermès is a peculiar case and merits its own analysis, because it's the last ultra-traditional, ultra-refined, top-notch recognisable luxe company with fragrances in its portfolio standing on French soil still. The historic house of Guerlain has been already taken-over by LVMH several years ago and the effects have been somewhat less than satisfactory for those of us who appreciate history, family-held tradition and minute attention to quality controls and artistic concepts. The flux of the the behemoth's money benefited the refurbishing of the perfume mecca that is the flaship store at Champs Elysees, yet it has resulted in dubious reformulations, an avalanche of questionable releases priced for Arab shieks with a penchant for showing off French insignia and the reliquinshing of the firm's control by the last heir, Jean Paul Guerlain.
Parfums Dior have suffered an even worse fate in the hands of LVMH, lowering the quality of the vintages and repackaging blatant lies with the same names on the tags but half the soul. Givenchy, the former bastion of restrained elegance under Hubert de Givenchy, became the producer of myriads of mainstream fragrances for men and women who dare not differ from their fellow commuters on the train to work.
Chanel, on the other hand, although still independent, stirred surely by the Wertheimers, has profited by a long-held respect and almost awe which it doesn't wholly deserve nowadays. Although the Les Exclusifs move was one of quality, albeit also of impressionalism and opposite awe towards Hermes who had just issued the Hermessences before them, the latest releases ~from the shampoo-formula trite Chance Eau Tendre to the uber-bland and predictable masculine Bleu de Chanel~ point to a downspiral fall which is echoed through the halls of Rue Cambon and its mirrored staircase in no uncertain terms.

The only one left to guard Thermopylae in what seems like the last bastion of French tradition is Hermès and I for one sincerely hope it does not go down in history for a Spartan ending. In perfumery terms, that would mean a capitulation to the lowest common denominator, an eradication of everything and starting afresh (look what happened to the Italian house of Fendi parfums, which had a sudden discontinuation of ALL its perfumers upon seizure by LVMH) and a spike at prices on faux-luxury "fountain" extraits de parfum with fancy names going for several thousands of dollars...

Luxury writer Dana Thomas, who famously wrote the pithy Deluxe: How Luxury Lost is Lustre is fingering the French mogul as a fiendish money-making former property developer with no artistic sensibility and comparing Louis Vuitton to McDonald’s “A million served,” says Thomas drily. The logo is as recognisable as the golden arches. “It really is. I would certainly put it in the top 10, along with Nike, Coca-Cola...”

Hermès, to their credit, continued to be family-run in a world which moved into complex corporate circles and in a rare perceptive move hired an in-house perfumer of international renown, Jean Claude Ellena, who with his masterful, very refined palette and distinctive style imbued the Hermes fragrances with a clear signature, a refined intellectualism and a sense of true old-money luxury: not trying too hard, no gilted logos, no vulgar display of affluence, a in-the-know hush-hush acceptance of secret codes. Of course this move proved to be financially intelligent while still a continuation of the spirit of the house: The fragrance sector for Hermès bloomed to unprecedented heights and the company even considers expanding to the Asian market with a specific line geared only to them.
Would a take-over by LVMH signal the destruction of such a happy co-existence of quality and successful presence in the market?

According to a very perceptive and spot-on article in Forbes: "Unlike many of its competitors, including major French conglomerates Louis Vuitton Moët Hennessy and PPR, owned by billionaires Bernard Arnault and Francois Pinault, respectively, the brand has been able to increase sales by continuing to please its core customer, rather than aiming to attract a broader audience. At Hermès, you won’t find a $500 dollar handbag like you will at PPR-owned Gucci, or $300 plastic costume earrings, which are on sale at privately-owned Chanel. Instead, the 170-year-old company focuses on producing limited editions of their handbags, which begin at $5,000. “What’s really interesting about Hermès is that they have not followed the typical luxury model,” says Lucian James , president of Agenda Inc, a brand strategy firm in Paris and San Francisco. “When other luxury brands were reaching to a slightly bigger mass market, Hermès made a very specific decision not to do that.”

It's interesting to note, according to an interview in French newspaper Le Figaro, how the manager Patrick Thomas has since opposed the behemoth's insatiable appetite in no unclear terms, going at the root of the matter: “Hermès has absolutely no need of help, support or guardian.” “This culture (of craftmanship and strong traditions) is hardly compatible with one of a big group. It is not a financial battle, it’s a cultural battle.”

Indeed...

All opinions pronounced by Elena Vosnaki are the sole responsibility of its author and are not endorsed by any luxury house.

pics via mediairte.com, newsweek & dana thomas

Hermes Hermessence" Iris Ukiyoe": new fragrance

The upcoming Hermessence exclusive Hermès fragrance by Jean Claude Ellena is named
Iris Ukiyoe, centered around the noble rhizome of iris and set to launch in November 2010. We had discussed this as a rumour, stemming from a conversation I had with the House and the perfumer about their upcoming projects, last winter, but discretion didn't allow Jean Claude to elaborate on what was still on the mixing lab, so to speak. Now after much time it seems conclusive, as depicted on this page (the bottom bottle in purple is of the upcoming Iris Ukiyoe).
The composition is focusing on "a new, unexpected variation on the iris flower". Ukiyo-e means "images of the floating world" and is a genre of Japanese woodblock prints from the 18th and 19th century (for instance everyone knows this one). This Far East predeliction is in tempo with Jean-Claude's own "zen" approach to his art (Spartan use of materials, utter refinement, a sense of tranquility and a detest for "easy" solutions). It's also in the context of the theme of the House for this year which is "Tales to be Told". But it could be also seen with the -contemporaneous- news of Hermès launching their new line for the market of China. As we had announced last January: ""It was also announced in late December that the French label plans to launch a new brand in China, called Shang Xia. The goal is to play a bigger role in the Chinese market by creating items and styles using materials rooted in the Chinese culture". Is China a market similar to that of Japan now? Seems to be growing beautifully. Japan is considered among a luxury house's dream destinations, at any rate.

Judging by the Japonesque name of Iris Ukiyoe, which alludes to delicate artistic woodcuts, the new Hermessence fragrance would include Ellena's beloved dosage of transparent woody Iso-E Super alongside an aqueous note (much like he did with Vanille Galante, infusing vanilla with an aqueous net of salicylates). My own personal interpretation is that it might also contain a surprising hint of cocoa, a natural facet of the iris not yet exploited fully in perfumery (and certainly not in the already iris-infused offering of the house, Hiris, Kelly Calèche, Eau de Gentiane Blanche and Un Jardin en Mediteranée among them, but on this I cannot say more for now...

Available at exclusive Hermès boutiques around the world 100ml of Eau de Toilette for 170 euros (November 2010) and later online at Hermes.usa.

Related reading on Perfume Shrine: Hermessences, Jean Claude Ellena interview, Hermes reviews & news, An iris problem: how to build an Iris fragrance, Upcoming releases.

info confirmation alert thanks to my good fairy :-) pic via L'Express

Francoise Caron: A Woman for All Seasons

"Françoise Caron's long line of perfume creations reads like a diverse and stylish list of artistic accomplishment, with nary a misstep, yet always with the harmonious feel one gets upon wandering amidst a Greco-Roman glyptotheque: From one of the most enduring classics of modern perfumery, beloved by anyone who comes into contact with it, L’Eau d’Orange Verte for Hermès, to niche offerings such as three Eaux de Cologne and four candles for Astier de Villate, all through the formula for the signature scent of the Angel body line (Thus befittingly augmenting her brother’s, Olivier Cresp’s, oeuvre, since it was he who composed the original Angel scent).

L’Eau d’Orange Verte began its career on the bathroom shelves of dandies and chic bourgeois girls as well as traditional men who just wanted to smell good, with another name: It was issued as Eau de Cologne d’ Hermès in 1979 (the name was changed in 1997) after a brief was issued to perfume-producing companies in which Jean Claude Ellena, current in-house perfumer at Hermès, had also submitted an entry. Triumph ensued very soon: This was seriously good cologne; tangy, bright, and happy-smelling, projecting at a cool radius to everything it touched, remaining timeless and effortless to this day. Its panoply of classical arms is its success: the traditional Eau de Cologne weapon, the sour tang of bitter orange, cutting through heat like a scimitar; the herbal-green accord rustic and Arcadia-evoking...

“An eau de cologne needs to be simple, with top notes that aren’t heavy, that don’t purport to stay on long; yet simplicity doesn’t mean absence of personality either” she notes, upon the 30th anniversary of the fragrance’s launch. “It also needs to be cooling”, its alcohol content a major constituent of the refreshing feeling it produces upon evaporation.
The effect is reinforced through the secret inclusion of a little mint and that ace in the sleeve, blackcurrant buds, offering a fruity touch with a catty whiff. Françoise is still profoundly touched whenever she encounters her creation amidst the hotel toiletries offered at some of the world’s choicest hotels..."

This is only part of a longer perfumer's portrait article on Françoise Caron which appeared on Fragrantica. Click this direct link to access it.

Jean Louis Dumas of Hermes: 1938-2010

Jean-Louis Dumas, more well-known as "tête d'Hermès" for 28 years (1978-2006) and fifth-generation descendant of the historic family running the house (son of one of the four daughters of Emile Hermès), has died last Saturday, 1st of May after a long battle with disease.



Instrumental to the continued prestige and the awakened interest in the house, he believed:

"My role is to embelish the garden with creative talent and exceptional know-how [...] Hermès is chic: this state of grace in which one simply knows how to carry a bag, a dress, or a coat."

Rest in peace, Jean-Louis...

Photo of Jean Louis Dumas via Philippe-Burlet

Hermes Voyage d'Hermes: fragrance review

Hermès has gained the sense of olfactive consistency that Guerlain once had back in the day thanks to its head perfumer, Jean Claude Ellena. Their latest unisex, Voyage d'Hermès , is a recapitulation, a déjà vu and a voyage not only through the body of work of Jean Claude himself, but of the house of Hermès as an entity! It's as if Voyage is a passport into the world of Hermès: Small little snippets of numerous fragrances hide beneath a hazy cloud of a formula that must have been laborious to construct without falling apart. Yet what has Jean Claude succeeded in doing, at this point in his career, is creating his own syntax and his own vocabulary for communicating which translates as perfectly leggible and intermixable, even in snippets of conversation that all mingle together harmoniously.

In order to appreciate Voyage d'Hermès on whether it succeeds to convey the vision behind it, we need to access the perfumer's technique in rapport with the values dictated by a mass-marketed but still prestigious Hermès fragrance such as Voyage.

Starting by the latter, we're "stumbling" on the mega-success of Terre d'Hermès, a masculine which is -according to the month in question- the first or second best-selling fragrance in France and terribly popular throughout the world as well. Its mineral & airy interpretation of the Mediterranean coast-line, full of fresh breeze, the whisper of citrus groves from afar and vegetal waste rotting on the hard rock, is the transfiguration of an lived-in impression into a scent (aided by a generous helping of IsoE Super, a synthetic which turns the intriguing aromata into a legible abstraction). A new mainstream release would not want to disrupt the commercial success of Terre, but at the same time, it should bring in women too (sharing thus the desirable facets of Terre) and consolidate the past and future of the house into the consience of everyone. In many ways, it feels to me that Hermès was simplifying its historical codes into an Esperanto of signs for everyone. To that degree they have certainly succeeded.

Ellena himself communicated his aim in composing Voyage d'Hermès, not as the desire to create a figurative or programmatic ~to borrow a term from music~ fragrance "but to create abstract art. A play on paradoxes. Complementary elements. No, this perfume would not smell of a kind of wood, a flower, a particular raw material, but of the unknown in all its glory. To express its nuances and unexpected pairings. Familiar, surprising. Energy, comfort. Masculine, feminine. An infectious mixing of genres. A woody fresh, musky fragrance." Ellena's style (and so is Olivia Giacobetti's in a similar vein) is the quiet, yet subtly intricate music for a quartet, rather than the bustle of a Wagnerian symphony with brass horns and full percussion joining. This is an aesthetic choice, not the result of simplistic or unchallenging incompetence. Comparing ~say~ a traditional Guerlain or 1930s Patou to a modern Hermès composed by Ellena would therefore be a futile exercise in omphaloskepsis. One either likes one style or not, but that doesn't mean that the two are poised on the same plane of existence; they're actually poles apart.
In that regard, Ellena in Voyage d'Hermès is reffarming his signature touch and on top of that creates something that cannot be pinpointed into anything familiar in nature; because there are plenty of familiar accents in the formula itself, as we'll see.

Voyage d'Hermès feels like a composition created on two tiers: The first movement is a flute, oboe and glockenspiel trio, namely the grapefruit-citrus chord he excells at (see Rose Ikebana, Un Jardin sur le Nil, Terre d'Hermès, even Cologne Bigarrade) with a touch of icy artemisia (see Angeliques sous la Pluie with their perfect gin & tonic bitterness) alongside the spicy suaveness of cardamom (diaphanous as in Un Jardin apres la Mousson, yet also a little sweaty as in Déclaration). To that musical line respond clarinets of other spices: some pepper, some ginger. On skin the spices are much more pronounced on the whole, with a small sub-facet (pungent, even a bit leathery) that personally reminds me of Eau d'Hermès.
The second movement is constructed on a basso continuo (the Iso E Super, perceived by many as cedar, alongside an incredibly lasting cluster of musks) with a lightly underlining phrase by a viola, the floral note of hedione (or an analogous material) giving a nod to Dior's Eau Sauvage and an elegant amber-ambergris base recalling Eau de Merveilles. This second movement is most alike Poivre Samarkande from the Hermessences, with its overdose of Iso-E Super. Seeing as Poivre Samarkande is the uncontesatble best-seller in the Hermès boutique in Athens, Greece, ever since the line's introduction, it makes sense that Hermès wanted for a Voyage composition a formula that has already been OK-ed by a warm Mediterranean country: After all, the very term Voyage makes us unconsiously dream of vacations, doesn't it? The two Roudnitska homages (Eau d'Hermès and Eau Sauvage), on the other hand, are unifying two houses and two perfumers into one style uniquely its own.

This clarion call of style, ensured, affirmed, self-reliant, is the fragrance's moot point: It means that if you like previous Jean Claude Ellena fragrances, you will like Voyage d'Hermes. If you don't, there are very little chances that it will change your mind. It also means that if you have all the segmentated make-up-pieces in your perfume collection, you might not be tempted to sort out the Visa and buy the new fragrance. But seeing as this is a mainstream release meant for everyone, not just maniacal collectors, those people will be few and far between.

The bottle design is spectacular: pure Hermès, both classic, inspired by la petite maroquinairie ~and specifically the Evelyne coin purse~ but also subtly modern high-tech too, reminiscent of USB sticks to put in one's computer (formerly known as "travel sticks, because you took them along while travelling, is it any coincidence?) or of a shiny silvery iPod, blasting a daydreaming Debussy tune. The promotional video shows a bird flying towards a horse running in the sea, showing ice, desert and water: an analogy of the segments that the fragrance goes through as well.

Notes for Voyage d'Hermès: citron, bergamot, coriander, ginger, artemisia, cardamom, black pepper, tea, birch, white musk, amber and cedar.

Available in 35ml, 100ml & 150ml bottles, available at major department stores carrying Hermès.
For those registered on the mailing list of Hermès, please use this link to see the promotional video.


Music: "Divertimento for Flute, Oboe and Clarinet" by Malcolm Arnold with Meera Gudipati, flute; Steven Robles, oboe; and James Calix, clarinet.
Print by Nhyen Phan Chanh (1932). Hermes official Voyage d'Hermes ad.

Upcoming Releases & News: Rumours and Facts

What does the upcoming season hide for us? Several houses have some surprises for us and some facts and cross-checking was in order.

According to the Moodie Report, Guerlain has two new men’s fragrances for the upcoming season: Habit Rouge Gentleman Driver and Guerlain Homme L’Eau.

The former, only a seasonal limited edition, bases its inspiration on automobile racing, hence the Gentleman Driver moniker. The press material talks about the (ultra-fetchy) Steve McQueen in Le Mans (with some shades of Bullit no doubt), the Paul Ricard race track and the circuits of Monaco. Yeah, yeah, colour me non impressed. Actually they could have been historically correct and attribute the moniker to the one who really had it: Louis Chiron, the statue of whom stands on the picturesque port of Monaco. One of the great pre-war Formula One racing drivers and a serious contributor to the Bugatti legend (model 18/3 Chiron is named after him), he is the only Monegasque to win Monaco Grand Prix and one of the curves is named in his honour. It seems to me this is Frencher than quoting McQueen, but I think we know who they're targeting eh? "The juice is a reworked version of the original Habit Rouge Sport*, and features bamboo, pink pepper, bitter orange, jasmine, woods and musks. It is presented in a translucent red flacon, adorned with a metal plaque bearing the Habit Rouge Sport logo and engraved with the name of the edition: Gentleman Driver. The outer carton is a matching red and metallic mix".

*Come again?? Flanker of a flanker?

For women, Guerlain is proposing the latest Aqua Allegoria, Flora Nymphea, this coming spring, to celebrate the 10th year anniversary of the Aqua Allegoria line, and for the occasion a 3D animated film will be presented in which a nymph named Flora Nymphea will tell the story of flowers and scents led by a bee, symbol of the brand (the film lasts a minute and will be broadcast online this coming March). Guerlain called on French singer Olivia Ruiz to narrate the story. Created by Thierry Wasser, the scent features syringa (lilac), African orange blossom and honey notes, encased as always in the gilted-honeycomb glass bottles of the line.

On the other hand, things are more exciting elsewhere: The in house perfumer for L'Artisan Parfumeur, Bertrand Duchaufour, has been held on record saying "I am working on several projects for L'Artisan Parfumeur, including a Vetiver, a Tuberose and an Amber-Oriental" (The news had been first broken in an excellent interview on fragrantica by Michelyn Camen back in August 2009). It is confirmed that L'Artisan and Duchaufour are issuing their tuberose this upcoming spring. Let's not forget that Bertrand is no stranger to the carnal blossom, as the heart of Fleur de Liane is also a soft coupling of tuberose and magnolia (let's not sidetrack his man-eating floral Amaranthine for Penhaligon's either, speaking of carnality), while L'Artisan has an under-the-radar cult buttery but uncomplicated tuberose already in the line called Tubereuse. The new one will be a stand-alone permanent addition. Whether this will signal discontinuation of the older in favour of the newer, as we had announced concerning their Vanilia while reviewing their Havana Vanille last August remains to be seen. Personally I don't see the older Tubereuse moving much commercially and my strong suspicion is that newer is always preferable in this dance macabre of reformulations, so you know what you should do.

Hermès is issuing their newest unisex this coming April, a scent which will not be part of either Les Jardins, nor the Hermessences, nor the Cologne series (which they promised me they will implement with more instalments soon). Termed Voyage d'd'Hermès, the new fragrance breaks with the tradition of the house's bottle designs as well, taking the shape of one of the petite marocinnerie products into a glass shape that will hide the spray mechanism under a metal "pochette" designed by Phillipe Mouquet. According to a Vogue insider the release is NOT a mainstream launch, this is a special product for travelers, hence the clever packaging and will be exclusively sold at Hermes boutiques, which according to official info so far is a mainstream distribution product (boutiques and department stores). The scent will feature mainly musks with fresh and woody notes in the Jean Claude Ellena style.
ETA: Official info tells me the bottle is refillable offered in 35ml and 100ml and official launch is April 2010.

And let's not forget the re-issue of the previously limited edition Calèche Fleurs de Méditerranée centered on mimosa, which we had announced a while ago.
Interestingly, according to Sympatico.ca, "It was also announced in late December that the French label plans to launch a new brand in China, called Shang Xia. The goal is to play a bigger role in the Chinese market by creating items and styles using materials rooted in the Chinese culture". An interesting development to watch in relation and perspective to the markets catered by Hermes already and their future strategies.

To the delight of several Hermesophiliacs, the exclusive Hermessences are finally online, a rumour which we had entertained for a long while but is now reality. Interestingly, however, it is only the big bottles which are available for online purchase and not the discovery travel sets (those contained four mini-sprayers of 15ml/0.5oz in either four assorted fragrances, actually the original quartet introduced, or 4 of the same fragrance). You can visit the American site on this link. Although there are a few mentioned there, the international sites stock more of the line. Nevertheles Brin de Reglisse is lacking from all of them!! I hesitate to attribute it to a sudden omniplacent lack of stock, as it wouldn't make sense when the others are all at the ready. It would be perhaps be more indicative of the truth if I hypothesized that the ratio of natural lavender in Brin de Reglisse (an aromatic material extended to its natural extremetieis approaching licorice notes) required adjustment in view of the upcoming IFRA restrictions. Either that or...But let's not rain on anyone's parade with similar dishearteaning news as the Lutens discontinuations. I trust that Brin de Reglisse will be soon back online proving it's not chopped off the line.

Related reading on PerfumeShrine: Upcoming Releases, News from the Industry, Guerlain series

pics via moodiereport, miriamescofet.com and hermes

Hermes Eau d'Hermes: fragrance review

The official site introduces Eau d'Hermès as "For me. For you. His and hers" and if an androgynous sensibility is already simpatico to you, the special Eau has the potential to surprise in other ways. Notoriously refered to as "that stinky Hermès" among perfume aficionados, this cologne has had a somewhat dimmed profile for many years, ever since its introduction in 1951 by renowned perfumer Edmond Roudnitska and still to this day enjoys a rather underground cult status.



The ~originally proficient in saddlery and leather goods~ luxury house has some of the most interesting Eaux around anyway, with the latest Eau de Pamplemousse Rose and Eau de Gentiane Blanche having me rave recently for their unassuming spontaneity and unassuming intellectualism, with the ultra-popular Eau de Merveilles with its saline note of ambergris and the mouthwatering Eau d'Orange Verte rounding out the edges. But the original Eau from 1951 is still a small marvel because it manages to recalibrate the Eau formula (a traditional recipe of herbs and hesperidia) into a dazzling kaleidoscope combining frank animal notes, spices, and the illusion of tobacco, a mirage that’s at once textured, elegant and "skanky". In some ways there is a bond with the famous fougère by Guerlain, Jicky: The proper lavender touch, the unabashed sexiness of civet, the contrast of old money and an almost cubist outlook. Only the sequence in Eau d'Hermès is in reverse ~first the objectionable part, then the sumptuous, dignified drydown! There is also kinship with some of the older lovely masculines in the line-up: Équipage and Bel Ami, which I also like very much.

Frankly I don't get much of the "dirty" vibe for which Eau d'Hermès is referenced myself, meaning it doesn't smell either really sweaty (rich though it is in cumin, the usual culprit as per received wisdom) or diaper-like/fecal (copious amounts of civet tend to do that). I get a finely tuned citrus-leather violin and piano duet with some white flowers peeking underneath discreetly. This might have to do with either my skank-eating skin or my seriously wrapped-up perception of what "dirty" really is (Apparently my threshold is rather raised in comparison to the average WASP sensibility, I've been told.) My money is on the second hypothesis, at any rate, and most Roudnitska creations with their improper parts always peeking through the layers seem to perform well. But as usual, try before you buy, because perception is everything when it comes to perfume appreciation and what's fine with me might be unbearable bathroom ambience to you. And cumino-phobiacs*, please beware!

The first bottle of Eau d'Hermès in my life was a gift from an artist friend who has a high brow in art issues and a low brow in matters of everyday commodities; which even now befundles me as to which end of the intellectual and aesthetic spectrum predominated when the choice for this gift was made! Eau d'Hermès is perfectly legible as a composition that doesn't trumpet its credentials in your face (there are luxury ingredients in it, but they never show off the bill, if you know what I mean), it nevertheless has some unusual streak which reminds me of another friend, a writer who hails from an old family tracing roots in the Byzantine Empire, and who likes to wear little hats cocked off-kilter and combine odd socks with her evening outfits. Bottom line, it conjures images of non-prim respectability, like an old, faded aristocrat who has the pissoir jugs displayed alongside the family china.

Notes for Eau d'Hermes: citrus, cumin, birchwood, moss, cedar, sandalwood, vanilla

Please take care not to confuse Eau d'Hermès with the semi-oriental Parfum d'Hermès from 1984 (in the round disk bottle) which is a completely different fragrance. The newest version rerworked by in-house perfumer Jean Claude Ellena is a bit more refined, a little more brainy and airy than the vintage, but still fantastically marvellous and arresting in the most incospicuous way. It is sold in all Hermes boutiques at an Eau de Toilette concentration, just ask for it.

Three different commemorative limited editions of Eau d'Hermès have circulated over the years, highly collectible and beautiful to look at. One is from 1993, depicted above, showing a rider upon a horse. Another is from 1994 with an etched Pegasus on the bottle depicted on the left, the other depicting the sun-carriage of Phaethon also etched on the crystal from 2001 depicted on the right. They're both available on Ebay right now for ridiculous amounts of money (A lesson for us all to stock up on rare limited editions instead of bonds, I guess).




















*Some of the other cumin/sweat-infested fragrances include: Kingdom (McQueen), L'Autre (Diptyque), Santal Blanc , Fleurs d'Oranger, Muscs Kublai Khan (Lutens), Declaration (Cartier), Timbuktu (L'Artisan), Gucci Eau de Parfum, Black Tourmaline (Olivier Dubrano), Rochas Femme (1984 reissue).

Paintings by the Spanish artist Juan Gris with music by Barry Mitchell performed by the Locrian Ensemble