Vetiver Series 5: the Straight, the Strange & the Sweet

There is just something about empyreal vetiver that makes it the perfect transitional olfactory module between an Indian summer of bright blouses and the more serious tweeds of truly autumnal weather. Vetiver's shades of green oscillate between the pale jade of cooler citrusy or milky-soapy variations of the note to the subterranean raw umber of earthy persuasions, through warm hazel with the golden flecks of sweet renditions. Sometimes this improvised colour schema is dictated by inherent personalities that emerge like leprechauns out of the flacon. Othertimes it has to do with my own sensibility when I am matching a fragrance to a current mood and letting it take me over the edge of perception.

The cooler end of the spectrum has the zestiness of hesperidic touches that end Cologne-like pick-me-up mode for days when the daze of summer holidays hasn't fully escaped my mind and the rush of the academic beginnings hasn't set in properly yet. The classic Vétiver by Guerlain is such an example, while I Profumi di Firenze Fresco di Vetiver with its bright yellow Sicilian lemons pushes the boundaries of freshness even more ~hard to picture it in cooler weather~ while still having vetiver sing its persistent basso continuo. On the other hand Vetiver by Floris although pleasantly grassy and citrusy lacks the distinction of more bracing compositions.

Some fragrances that bear the grassy root name on their fancy bottles bear little relation to the smell of either the dried roots or the potent essential oil rendered from them. You would expect from Le Labo, makers of Patcouli 24 that smells perversely of tarry leather, to compose a scent that bears no accuracy between label and juice: their Vetiver 46 is cool incense smoke with no root in sight! Patricia de Nicolai's Vetyver buttresses the root with jolting spice (black pepper, clove, coriander and cumin) and lemon tartness to assuage the earthiness in an scent that seems misleadingly labelled, interesting nonetheless. Creed's Original Vetiver opts for a lathery approach which comes and goes like whiffs of a foamy bubble-bath escaping through a closed bathroom door. Although the root is present, the alkaline smell of soap and the crispness of citrus that wafts nicely make this more office-appropriate than rolling on the forest floor after an improptu picnic a deux. When Lanvin decided to ressurect Vetyver L'Homme from oblivion (originally it launched in 1964) they engaged Francois Robert from Synarome who used 10 all-natural ingredients out of the alleged 14 to render an understated, slightly fruity variation that makes me wonder how the original might have smelled. As it is it's not corresponding to the expectations I formed reading the detailed descriptions of the Lanvin site. But if Lanvin's is meak and sterile, Annick Goutal's Vetiver is the other face of Ianus, the non-smiling one. Its iodine ambience with salty overtones puts it firmly into the territory of atypical and thus stimulating.

Direct vetiver fragrances emphasize the character of the root in a straight-arrow way, hitting bull's eye every singe time. The prototype Vétiver Extraordinaire by Frédéric Malle (composed by Dominique Ropion) contains possibly the highest levels of vetiver essences on the market today: it resembles verdant wet patches amidst cobblestones in a Medieval Italian town where students of medicine sharpened their pencils with knives. Route du Vétiver from Maître Parfumeur et Gantier bursts forth with the buoyancy of a surgical scalpel: it almost cauterizes the olfactory nerve with the raw sharpness of its Bourbon vetiver, upholded with a little blackcurrant, lots of patchouli and woody accents. The dark liquid that nests inside L'artisan Parfumeur Vetiver is pure; strong and earthy Bourbon vetiver joined by oakmoss and patchouli in an engaging conversation of earthy personae with the merest hint of hesperides. In the dimuniation of the citrus effect, Santa Maria Novella went one better with their own Vetiver: earthy, strong, especially for an Eau de Cologne concentration, with not a lemon rind in sight.

Smoke often compliments the green side of vetiver with an ineffable elegance. The classic Vetyver by Givenchy murmurs the way a well-bred gentleman of another era might. Sycomore by Chanel Les Exclusifs has a celestial beauty beneath its auspicious smoke rings. Etro Vetiver opens with a strong, earthy, true vetiver note that is dry and straight with a resemblance to the one by L'artisan minus the citrusy top and little clouds of smoke in the background. The very dark-coloured Vetiver from Lorenzo Villoresi bursts forth with less grace, unapologetically and emasculatedly strong, buoyed by bergamot while sandalwood and pepper lend an appealing backdrop that peters out in smoke.

Perhaps the most interesting addition to vetiver for me is spice with its hot-cold interplay which keeps me alert and bypasses the risks of being maudlin. Andy Tauer used both clean notes (such as a composite of lily of the valley aromatics and clary sage) and strong spices sashaying around his vetiver in Vetiver Dance, a composition that is destined to become beloved.

Sweet cadenzas with hints of gourmand delights flank some of the vetiver fragrances that can be shared by both sexes: From the slight sweetness of old-fashioned feminine Kus Kus by Bourbon French of New Orleans, which recalls the aldehydic powdery facet of Ma Griffe to the roasted French blend served with caramellised sticks of Black Vetyver Café by Jo Malone. Carlo Corinto Vetyver is darkish in hue, earthy and aromatic, but with the intrigue of licorice upon twisting the cap which makes it peculiar. Although it might seem like it has some of the sharpness of Route de Vetiver initially, it softens considerably thanks to sandalwood. My personal default gourmand vetiver is none other than the nutty, almost boozy Vetiver Tonka from the Hermessences composed by Jean Claude Ellena: its coumarinic sweetness well tempered by the grassy aroma, it's easy to wear in any weather, thus panseasonal and wafting a tasteful sillage as my arms brush against my clothes. And then there is the majestic anise and sweetly-buttery amber delicacy of Vetiver Oriental by Serge Lutens, an oriental at the edge of foresty that leaps into winter effortlessly.

Last but not least there are scents including a hefty dose of vetiver so magnificently evocative of places and situations that they defy a simple pigeon-holing; you're at a loss on how to begin to describe their arresting strangeness. Onda by Vero Profumo is such a fragrance that has the power to obliterate seasons and moods.

Pic of Alain Delon courtesy of Lilydebretagne/flickr. Pic of Asian forest courtesy of Trekearth.

Roxana Villa of Roxana Illuminated Perfume: Musings on Natural Perfumery, Reviews and Perfume Notes

"Kennst du das Land wo die Zitronen blühen? Im dunklen Laub die Gold-Orangen glühen, ein sanfter Wind vom Blauen Himmel weht,die Myrte still und hoch der Lorbeer steht, Kennst du es wohl?" (=Do you know the land where the lemon trees blossom? Among dark leaves the golden oranges glow. A gentle breeze from blue skies drifts. The myrtle is still, and the laurel stands high. Do you know it well?)

It's this famous description of Italy in Goethe's song from Wilhelm Meister "Kennst du das Land" (set to music as opus D.321 by Franz Schubert) that opens the description of Roxana Illuminated Perfume by natural perfumer Roxana Villa. Roxana is of the South (not Italy though) and it shows.
I don't consider it embarassing to admit that I discovered Roxana and her company while searching for paintings and "stumbled" on her blog. What made me pause and pay attention was the original artwork I saw there, which I soon found out was created by Roxana herself, a competent artist in both the aromatic and visual arena, and the illustrator Gregory Scott Spalenka. The illustrations on her site bring to mind the alchemical tradition of the Middle Ages as does the flou artistique imagery by Spalenka evocative of the realms that the fragrances come to evoke. Her method of working was referenced as "creating a painting of a perfume": And then the olfactory promise laid out its trap.

Natural perfumery has known a gigantic resurgence in later years, filling an existing lacuna and answering to two main needs: wanting to go back to the roots of alchemical perfumery after what seemed like a highly technology-driven and marketability-focused long phase, as well as the desire for individual, more esoteric perfumes that will act as a connection with Earth. Of course the latter might bring to mind cliché images of Earth Mother types chanting Om as they chime little bells doing their yoga routine and growing roses that like to be read Milton by the light of the moon, resulting in pot-pouri alloys fit for the headshop. This brings its own fatootsed discourse, but nothing could be further from the truth: many of those people interested in the field are not pursuing it from the aromatherapy or arcane angle at all but from the artistic viewpoint and they are genuinely vuying for beauty, often casting their eyes back to primitivism the way Gaugin did. There is also the further complication of what exactly defines "natural", what methods of extraction are allowed (are isolates and C02 extractions OK? Yes, apparently) and the ad hoc limitations of a natural palette. Not to mention that how to make a natural-based fragrance suitable for all is often a challenge because of the sheer complexity of natural essences, like oakmoss. Yet natural perfumers do try and they enrich the field with their efforts.
Roxana describes her own particular division of natural perfumery as "botanical". As she explained to Sniffapalooza: "Botanical is the term that resonates with what I choose to create, both visually and aromatically. At times I include essences that come from the sea or apis realm, which technically are not botanical in nature, however my palette is comprised of ninety nine percent botanical ingredients. I choose to work with essences that are whole, organic and of vital origin whenever possible. The animal ingredients like civet, ambergris and castoreum, contained in many natural perfumes are not in the fragrances I formulate."

Born in Buenos Aires, Argentina, Roxana grew up in Los Angeles, California. Upon receiving a BFA in Communication Design from Otis Parsons in downtown Los Angeles, Roxana moved to New York and began work as a freelance illustrator in the world of publishing. After the birth of her daughter, she studied Aromatherapy formerly learning the miraculous powers inherent in the plant kingdom. Blending the knowledge of nature with a loving art spirit, Roxana now creates perfumes that reflect a healing modality whilst celebrating the individual. In June of 2007 Roxana was the keynote speaker at the Ojai Lavender Festival and she continues to speak and teach regularly.

Two lines comprise her fragrant bodywork: the Californica series which celebrates the aromatic landscape of the state of California (Q, Vera, Sierra, Chaparral) and the Literarium series, inspired by literary and musical exempla, honoring the fine art of story-telling (Vespertina, Lyra). There is also Aurora, one of her first florals.

All the Roxana Illuminated Perfume scents I sampled share the natural perfumes aesthetic in that they wear close to the skin and have a herbal, non-perfume-y quality about them which is surprisingly comforting sometimes in contrast to the scintilatting but -alas- also often screechy projection of mainstream perfumery. The initial jolt shouldn't fool you into dismissing the accords, because a few minutes later the projection becomes friendly. The two that captured my interest most were Q and Lyra.
It would be natural you might say, if you have followed Perfume Shrine, to see that the earthy woody Q made an impression as it is richly infused with the tannic smell of oak, peppery accents and an ambery-like base reminiscent (to me) of labdanum and patchouli, which is restrained on the sweetness aspect. Q (for Quercus agrifolia) began as a tribute to Beltane (one of the four "fire" festivals in Celt tradition) which auspiciously led to the mighty oak. The feeling is poised between seasons, very fit for spring or autumn, making me want to sit under the deep foliage and let the wind breathe tales of yore into my ear.
Lyra on the other hand is a more vivacious, euphoric affair with the immediacy of flowers, especially the fresh, almost fruity piquancy of what seems like orange blossom, jasmine and tropical ylang ylang singing out of the bottle like alto voices in melodious thirds. Inspired by the brightness of the night-sky asteroid near Vega but also the heroine of the book "The Golden Compass" by Philip Pullman, the floriental Lyra is shining with its own bright veneer. This white floral composition is especially appreciated in a natural blend as there is none of the florist shop headspace of department store fragrances: rather the blossoms exude a deeper, more solid, hefty presence in the accompaniment of a classic warm base of ambery resins and hesperidic overtures. Perhaps the only drawback is the rather limited lasting power, but this is something that can be easily amended by re-application.

The Illuminated Perfume scents are:
AURORA
Notes include: Mandarin, Spice, Egyptian Jasmine, Rose, Amber. (In its 2nd edition)

CHAPARRAL
Comprising essences, accords and tinctures are of plants found in the Chaparral Biome of California.
Notes include: Citrus, Mimosa, Iris Root, Sage, Rhodendron, Pine, Cypress. The 2nd edition is available this Autumn. Portion of the proceeds from each 1/4 oz perfume sale supports The Chaparral Institute.

VERA
Many of the essences are grown and distilled in Ojai, with regional plants utilized in our specially prepared tinctures.
Notes include: Lemon, Lavender, Orange Blossom, Hay, Coastal Sage, Seaweed, Labdanum. (Currently in its 2nd edition).

Q (known as Quercus in a previous incarnation)
Tinctured Oak leaves combine with accords of Citrus, Wood and Resin. (Currently in its 2nd edition) Portion of the proceeds from each 1/4 oz perfume supports The California Oak Foundation.

SIERRA
The most complex of our perfumes, combining chords within accords of Conifer, Wood and Resin. Portion of the proceeds from each 1/4 oz perfume supports TreePeople.

VESPERTINA
Notes include: Orange, Spice, Rose, Jasmine, Patchouli, Distilled Earth, Oud. (Currently in its 1st edition).

LYRA
Notes include: Pink Grapefruit, Egyptian Jasmine, Ylang Ylang, Complex Amber Accord. (The 3rd edition available soon).
The inspiration for Lyra began with a custom perfume created for Roxana's daughter Eve (Evangeline).


To find out more visit the Illuminated Perfume site. You can obtain the same samples I got: sample vial gift pack (set of three 1 gram bottles) $25 or sample vial gift pack (six of three 1 gram bottles) $50. They will come in a little box with the cutest wax seal embossed with a bee, beautifully wrapped.

What is most intriguing for the numerous women in search of their very own individual perfume is the Custom Perfume Portraits service, of which there are two options: Bronze package: $5oo and Platinum package: $1000.

Roxana will be attending the October Snifapalooza Fall Ball in New Yok City, headlining the October 11th luncheon (presenting a fifth Californica surprise scent, the 2nd edition of Chaparal and solid versions of her scents): to participate, contact Karen Adams at kadams@sniffapalooza.com.
For those in California, there will be an Aromatherapy 101 Seminar by Roxana on November 12th in the Santa Monica Massage School. Call 818.763.4912 to register.

Pics of artwork by Greg Spalenka and Roxana Villa provided by Roxana Illuminated Perfume, not to be reprinted wihout permission.

Aziyade by Parfum d'Empire: fragrance review

"The delicate exactitude with which he reproduced the impression given to his own alert nerves by unfamiliar forms, colours, sounds and perfumes" is how a contemporary critic describes the cadence literary style of Pierre Loti, French author of "Aziyadé". The exoticism and decadence of the Near and Far East at the core of the romanticism of the 19th century thus provides the backdrop for the newest fragrance by Parfum d'Empire, Aziyadé. A fragrance inspired by the indolent life of a harem at the twilight of the Ottoman Empire.
"Aziyadé" or "Constantinople" is a semi-autobiographical novel (1879), based on the diary by Pierre Loti (nom de plume of Louis Marie-Julien Viaud), kept during his 3-month stay as a Naval officer in Greece and Constantinople in the fall/winter of 1876. It recounts the then 27-year old Loti's illicit love affair with a 18 year old "Circassian" harem girl, Aziyadé. Although one in a string of conquests, a gold ring with her name on it worn for the remainder of his days suggests otherwise. Loti's "friendship" with a Spanish man servant named Solomon provides the intrigue of a love triangle in which some tone of homosexual affair is hinted. Loti, a pseudonym derived from an Indian flower which loves to blush unseen, excels at this literary species of confession, half-way between fact and fiction. But the protagonist remains the omnipresent fascination with the opulence of the East with its inherent sensuality (as reflected in his other works (L'Inde (sans les Anglais), Les Derniers Jours de Pékin, and Madame Chrysanthème), influencing such aesthetes as Marcel Proust and John Luther Long.
The English translation by Marjorie Laurie, no longer in copyright, however contains sanitized descriptions of harem life, prostitution and homosexuality, while the original French first edition is a highly prized collectors item (you can download it free here).

It is of course unfortunate and bitterly ironic that when the modern western observer thinks of harems eyes glaze with the promise of nubile forms sleathed with aromatic oils, emerging through the steamy vapours of an intoxicating mirage. These notions of a place where women dependent on a single man are ready at any moment to satisfy his every whim were honed by opulent odalisques painted in sweeping brustrokes by Ingres and the playful libretto of the Mozart opera. Historical evidence shutters that illusion however with its harsh reality of violent abductions, cruel enslavement and snarly political chess-games; fate was harsh not only to women but to men too ~the atrocious practices reserved for the sandali eunuchs curl the blood. Slave concubines for sexual reproduction emphasize the patriarchal nature of power ("hereditary" through only male heirs). Unlike wives they had no recognized lineage, while the latter were suspected to have vested interests in their own family's affairs, interfering with their loyalty to their husband. This system made concubines preferrable, if affordable. Therefore slave concubines as an equal method of reproduction without the risks of marriage (mainly that of the potential betrayal of a wife, thus questioning an heir's paternity) became a solid custom.

In Parfum d'Empire Aziyadé, the scent doesn't correspond to the Valide Sultan for whom Shalimar might fit glove-like, but to a young concubine destined to become kadin, his favoured wife. Those quintessential spices of Near East orientalia, cardamom and cumin, exhale their dangerous yet strangely comforting breath upon the proceedings like the steam rising from a Chai cup offered in supplication. The redolence of richly sweet dates, oranges and prunes predisposes to recast one's mind to that dried-fruit souk alcove that is Arabie by Serge Lutens, but also the 80s Cresp reformulation of Femme by Rochas with its stewed prunes dusted with cumin. Carob is another Near East reference: Ceratonia siliqua, the scientific name of the carob tree, derives from the Greek κεράτιων, “fruit of the carob” (from keras [κέρας] "horn" due to its shape). Its fruit is sweet, succulent with a chocolate-y warmth edged in bitterness. Balanced between sweet and acidulous facets, Aziyadé would be appealing to those who find the abundance of Arabie inviting and accordingly excessive to those who don't.



Parfum d'Empire is a French niche line established by Marc Antoine Corticchiato in 2003 painting olfactory portraits of the great Empires of the past from the Alexander the Great (Iskander) and the Romans (Equistrius), through the Mongul Empire (Fougère Bengale) and the Russian Tsars (Ambre Russe) to the Chinese Empire (Osmanthus Interdite), the Ottomans (Cuir Ottoman) and Napoléon (Eau de Gloire) with Joséphine (Eau Suave).

Notes for Aziyade:
pomegranate, crystallized date, almond, orange and prune, cardamom, cinnamon, ginger, Egyptian cumin, carob, frankincense, vanilla, Madagascar vanilla absolute, patchouli, musk, cistus

Available at 50ml/1.7oz (95$) and 100ml/3.4oz (130$) at Luckyscent and soon online at the official site.

Painting Les Almées by Paul Louis Bouchard via chapitre.com. Clip of Arabian dance from Nutcracker Suite by P.I.Tchaikovsky from the Mariinsky Theatre ballets' performance in St.Petersburg, originally uploaded by radostsguy on Youtube.

Power by Kenzo: fragrance review

by guest writer Mike Perez

The new men’s fragrance, Power by Kenzo, is ‘on paper’ a fragrance that easily entices my curiosity: The perfumer is Olivier Polge (Dior Homme, The One for Men, Flowerbomb) It’s a floral fragrance marketed to men. The shiny, stainless steel ‘sake inspired’ bottle is modern, sleek and just gorgeous.

What struck me at first, when I carefully read the box was Kenzo released this scent as an Eau de Toilette Fraiche. Most men’s fragrances are usually released as an Eau de Toilette first, and then if the scent is popular they’ll roll out a flanker product (Light, Summer Version, etc.) With Power, they released the ‘lighter’ version first. Which got me wondering: Has anyone ever done this before, in a men’s release?

The top notes, immediately upon impact with my skin, smell fruity, powdery and creamy. If you know me, you’ll know that I find this mixture oddly uncomfortable. Perhaps the only way I could describe it is: powdered cherry soy milk. If there was such a thing. Once my skin warmed up, the fruit became more subdued and the creamy powdery aspect of the scent transitioned into a much more floral scent. Let’s talk about those ‘florals’. Like Flower by Kenzo (their woman’s scent) Power attempts to recreate an ‘imaginary’ flower smell. So, what does this imaginary flower (for a man) smell like? A few things: sweet, sugar sprinkled iris; a little violet, but extremely light violet notes; powdery floral notes – reminiscent of something slightly edible (remember those purple and yellow flowers made out of icing that you see on wedding cakes – that smell).

A man uncomfortable wearing iris (as I mentioned in my review of Infusion d’ Homme) or other flower prominent scents (Fleur de Male by Gaultier, Insense by Givenchy, and Saville Row by Richard James – to name a few) will probably not enjoy Power. Having said that, I think men and women who love subdued floral fragrances will adore this scent. I am amazed that Kenzo chose this as a masculine (rather than releasing it as a unisex) scent.

Once the fragrance has warmed on my skin, the florals pull a ‘Houdini act’ and poof (!), they’re gone. Replaced by a very hushed woody base with a touch of powder. There is a drop of something aquatic also in the base, but I can’t put my finger on it. I’m reminded of the watery woody He Wood by DSquared₂ - whitewashed woods floating on sweet, cool, lightly floral water.

Which leads me back to my first statement – yes, this scent has enticed my curiosity and my nose but I can’t imagine wanting to own a bottle. I’m reminded of a few scents that I’ve tried over the years, fragrances that the guys and gals over at Basenotes go bananas over. I hunt down a sample, try it, sample it a second time, put it away, re-try it a third time…you know the story.

I find it extremely admirable that a designer house is marching into the masculine fragrance world with an extremely flower prominent scent. Big thumbs up! But still…

Power is a scent I want to love. But I don’t.




Visit the Kenzo Power website here.

Clip originally uploaded by antonpan1201 on Youtube (song: Tom MacRae "You cut her hair"). Pic from film "Secretary" via sexkitten.com, pic of Jasos Statham chosen and uploaded by Mike

Dans Tes Bras by Frederic Malle: fragrance review

It would not be an overstatement to say that the “library” comprised of Frédéric Malle edited tomes of olfactory literature is one of the most stimulating lines in modern perfumery. Now perfumer Maurice Roucel gives us another volume to gnaw our teeth on, Dans Tes Bras (In Your Arms). Their previous collaboration on Musc Ravageur (2000), a best-selling vanillic oriental that despite the name has more of a pronounced spicy, sensual accord than the musky effluvium of a warm body à la Muscs Kublaï Khän, managed to entice even those afraid of the risqué intimacy of the latter.

Inspirations
Dans Tes Bras aims for a new interpretation of sexiness:

“The deep and lasting odor of warm skin, with all of its salty hints and rich overtones. A fragrance carved with hefty chunks of cashmeran, sandalwood, musk and patchouli, reinforced with salicylates and incense, softened with heliotrope, colored with a violet accord. An intimate but deep sensuality, an exalted skin scent, the real essence of the perfume”.

Dans Tes Bras communicates seduction and generosity in an amalgam of masculine-like nuances simultaneously clean and dirty, like a man confident of his prowess enough to show a tender side as well.

Scent Profile

The habitually damsel-like violet note is treated here as an unforeseen touch of freshly turned soil with the merest sprinkle of powderiness due to heliotropin, the unifying element with Roucel’s much sweeter and tartly fruity Insolence Eau de Toilette, its hairspray-opening and all. Green bittersweet patchouli and abstract woods create a bodily landscape of earthy delights which blooms with every passing minute. I do not significantly perceive frankincense smoke, even though it is there, while Six’s impression of fields of mushrooms is another image for the wet undergrowth that arrested my perception: favorably. The creamy, discreetly musky summation stays poised on skin for hours radiating warmth. In sum Dans Tes Bras makes me yearn to don a pair of breeches and trudge along bucolic sceneries of still humid, autumnal beds of decaying leaves accompanied by roborant company.

Maurice Roucel, an autodidact starting at Chanel’s Fragrances Laboratory in 1973, is a sensuous aesthete, with streamlined formulae as his signature evident in such marvels as 24 Faubourg, L de Lolita Lempicka and the missile-in-the-air Insolence. It is therefore of great interest to see how he proceeded with Dans Tes Bras.

Composing Dans Tes Bras

Violet, a symbol of ancient Athens where it was used in scenting wine and Napoleon Bonaparte’s favorite flower, is a complicated matter in perfumery for two reasons: First the natural extract of viola odorata (sweet violet/English violet), although it exists, is rarely used for reasons of cost and versatility. Secondly because there is a distinction between violet flower and violet leaf: the two have a world of difference in terms of odor profile, but that’s not always clear in fragrance descriptions. The flowers have a sweet, powdery ~and when fresh slightly spicy~ note, while the leaf is earthy, green with a cut-grass feel.

The symbolism of violets as emblematic of death at an early age is apparent in the John Everett Millais painting "The Death of Ophelia" and violets which stood for constancy or devotion were traditionally used in mourning. Most people however associate violet with Parma Violets, a violet-flavoured confectionary manufactured by the Derbyshire-based company Swizzels Matlow; or alternatively, depending on cultural memories, with Violettes de Toulouse, violets preserved by a coating of egg white and crystallised sugar still made commercially at Toulouse, France. These tender, playful associations might account for the popularity of several sweet florals in the market, such as Drôle de Rose, Lipstick Rose and indeed Insolence.In violets along with terpenes, a major component of the scent is a ketone compound called ionone, which temporarily desensitises the receptors in the nose; this prevents any further scent being detected from the flower. Ionones were first isolated from the Parma violet by Tiemann and Kruger in 1893. The discovery of ionones enabled cheap and extensive production of violet scents, cataclysming the market with inexpensive violet colognes which became au courant. The ionones palette ranges from the scent of fresh blossoms to mild woodsy sweet-floral tonalities, while methyl ionones possess a stronger woodsy nuance, similar to iris rhizomes, binding woody and floral notes perfectly such as in the masterful Lutens creations Féminité du Bois and Bois de Violette. And let’s not forget that Roucel was the composer of the mournful, cooly wistful Iris Silver Mist for Lutens focused on the nitrile Irival too!

Violet Leaf absolute on the other hand smells herbaceous with an oily earthy nuance and naturally includes salicylates, more on which below. Octin esters and methyl heptin carbonate are used to render the floral green violet leaf odour with watery accents of melon and cucumber, customary in many modern masculine fragrances and the family of fougères (an aromatic group based on the accord of lavender-coumarin-oakmoss). It also gave the older version of Farhenheit its distinctive feel. If you want to get a good impression of violet leaf in a contemporary composition, smell Eau de Cartier. Several of the greener violet fragrances in the market such as Verte Violette by L’artisan or La Violette by Annick Goutal explore those aspects.
In Dans Tes Bras the tone comes from Iraldeine, a base that helps recreate the freshness of violet flowers. The aromachemical α-n-methyl ionone became commercially available around 1935 in Haarmann & Reimer's Iraldeine Alpha rein and Givaudan's Raldeine A (the main constituent of Fath’s legendary Iris Gris) which Ernest Beaux ~good friends with Leon Givaudan~ is said to have included in 25% concentration in the long-lost Mademoiselle Chanel No.1 from 1942-1946 (as analysed and publicized in 2007 in Perfumer & Flavorist magazine).

Benzyl Salicylate (benzyl ortho hydroxy benzoate) is an almost colourless liquid that has a mild balsamic, sweetly floral note possessing excellent blending capabilities. Often used as the foundation for heavy florals such as ylang, gardenia, jasmine, lily etc., it is also used in functional products such as soap, shampoo and fabric softener. Along with Methyl Salicylate, salicylates “turn the most banal floral composition into a real perfume, with majestic weight and sweep” divulges Luca Turin. However some people are anosmic to it, including some perfumers. Guy Robert could not smell benzyl salicylate at all, but could instantly recognize its presence in perfume: “I recognize it as if it were a friend seen from behind in a crowd, by the cut of his shoulders”. Indeed in the words of nose Bernand Chant “it produces a diffusing, blooming effect very pleasing to the public”. Many orchid fragrances are built on salicylates, while the mysterious emerald glow of the vintage Je Reviens is also due to them. Coupled with eugenol and isoeugenol, the effect becomes almost carnation-like with its clove tint. The magic of benzyl salicylate can be best experienced in the archetypal floral bouquet of L’air du Temps featuring an overdose of the ingredient. Its progeny included Wind Song, Norell, Estée, Charlie, even Angel! However the recent restrictions on the use of benzyl salicylates have taken their toll on many floral fragrances, L’air du Temps included, which simply do not smell as they used to.

Methyl salicylate (salicylic acid methyl ester or oil of wintergreen ~because it is present in lots of evergreens such as birch and also rhododendrons~ and commonly featured in arthritis and muscle body rubs but also in Life Savers) has a green glow with camporeous aspects. Naturally occuring in tuberose, jasmine and hyacinth absolutes, as well as ylang ylang and neroli oil, it provides that characteristic eucalyptus-mint nuance of Tubéreuse Criminelle and to a lesser degree Carnal Flower. It is also a big ingredient in birch tar, used in Russia in treating leather and therefore associated with Cuir-de-Russie-themed fragrances, modernly interpreted in Dzing! and Bulgari Black. Also present in cassie absolute, so it seems to be the bridge between those and Une Fleur de Cassie; the connection being that acacia bark (the inspiration behind the latter) was also used in treating leather, in France.

Finally Cashmere Woods or Cashmeran, a favorite of both Roucel and Malle, is a IFF patented, complex aromachemical that provides a beautiful, velours note with diffuse nuances of earthy-wood and spicy notes (pine, patchouli), fruits and flowers (heliotrope, red fruits, apples and jasmine) and is softly musky-vanillic, entering Dans Tes Bras at the appropriate dosage. It's featured in Ysatis, Amarige, Michael, Lacroix Rouge, Perles de Lalique, Beautiful Love and many more.

Dans Tes Bras is thus an excellent example of a fragrance in which analysis makes for much better understanding and appreciation.

Official Notes:bergamot, cloves, salicylates, violet, jasmine, sandalwood, patchouli, frankincense, cashmeran, heliotrope, white musk

Dans Tes Bras has been available in Europe since September ’08 and will become available in the US this coming October, in Eau de Parfum bottles of 50ml/1.7oz and 100ml/3.4oz through the appointed select doors and the Editions des Parfums site.

Pic of actor Ken Watanabee originally uploaded on MUA, I believe it's by Anne Leibovich. Bottle pic via F.Malle

Hilde Soliani News: More Exclusive Stuff Available in NYC Now

You might remember that we had reported and reviewed the new exclusive niche line by Italian jewelry and fragrance designer Hilde Soliani. The magnificent Bell'Antonio, a fragrance focused on multi-nuanced aromatic tobacco and dark roasted coffee, and Vecchi Rosetti, a fragrance inspired by the Parma theatre with its waxed wooden floors and the backstage smelling of old-fashioned makeup, are now available in a few limited bottles only in New London Pharmacy in New York City. (The store also stocks the previous line by Hilde Soliani, La Mia Daisy, comprising 5 scents named after flowers and re-interpreting them in new interesting ways, which Perfume Shrine had reviewed a while ago).
I suggest you get your bottles while stocks last!

Shopping Guide:
New London Pharmacy, Inc. 246 Eighth Avenue New York, NY 10011
212.243.4987 800.941.0490 Fax 212.243.7110
You can also reach New London Pharmacy with your queries on Bell'Antonio and Vecchi Rosetti using the contact form here.

Notorious by Ralph Lauren: new fragrance and commercial

“The roles have made me famous, but my life has made me Notorious,” says Laetitia Casta (does she realise the ambivalence of the term, I wonder!), iconic French model and budding actress who stars as the sultry face of Notorious , the new Ralph Lauren fragrance in a new advertising campaign by Michael Thompson that will debut in September 2008. Renowned director Wong Kar Wai (also responsible for the magnificently gothic commercial of Midnight Poison) exhibits his film-noir side in this black & white short film that takes its inspiration from Golden Hollywood heroines such as Lauren Bacall from "The Big Sleep" and even Faye Dunaway from "The Thomas Crown Affair". But the name "notorious" evokes most strongly the eponymous 1946 psychological thriller by Alfred Hitchcock starring Ingrid Bergman and Cary Grant. Then again, the featuring of poison in that film should better have escaped them...the associations with a liquid product could become unfortunate.

Perfumer Olivier Gillotin created Notorious, a sparkling spiced oriental, "of timeless intrigue and boundless desire" as the ad copy claims, to be as provocative and commanding as the woman who wears it.

Notes:Top: Black Currant, Spicy Pink Peppercorn and Italian Bergamot
Middle: Chocolate Cosmos*, White Frost Peonies, Fiery Carnation
Base: Patchouli Musk, Vanilla, Orris

Laeticia, all page-boy hair mysteriously falling over one eye, is wearing -what else?- Ralph Lauren clothes at some of Paris most striking endroits: a cafe beneath the Palais de Tokyo, at the Théâtre des Variétés and on Pont Alexandre III bridge over the Seine. Music score is aptly chosen: Miles Davis' "Maids of Cadiz". We're proud to feature it first. Please enjoy!



And if this has whetted your appetite, here is the "making of" as well:



Notorious will be available in Eau de Parfum spray 75ml/2.5oz.($85), 50ml/1.7oz.($65) and 30ml/1oz ($45), Body Lotion(200ml/6.7oz. for $45), Shower Gel(200ml/6.7oz for $40) and Body Crème(150ml/5.3oz for $70) at ralphlauren.com and major department stores.

*{Chocolate Cosmos, a decadent, chocolate-scented burgundy flower, is said to be used for the first time ever in Notorious, suppossedly evoking floral decadence in the mid-notes}.

Clips originally uploaded by RLTVralphlauren on Youtube.
Pics and info on scent via press release

Travel Memoirs: Paris, part 1 ~Guerlain Boutique & Museum, Caron Boutique, Fragonard Museum

introducing guest writer Elysium

There might be doubts about which perfume is the most beautiful, but there is no dispute about where the Mecca of fine fragrances lies. Paris, La Ville-lumière, is the place where people from all over the world gather to obtain a piece of genuine French chic, let it be an Hermès scarf, a Chanel dress or a bottle of Guerlain perfume. During my latest trip to Paris I had the chance to visit a few Parisian perfumeries, and here are some memories from that delightful trip.

Coming back from Paris, none of my perfume friends asked me if I climbed to the top of the Eiffel Tower nor if I saw La Joconde, all of them asked only one question: “Did you visit Guerlain?” Indeed, in the universe of perfumistas the grand boutique on 68 Avenue Champs-Elysées is something special, as soon as you enter the green ornamented doors you enter a world of elegance and magic. Don’t be fooled by the ordinary assortment you see on the ground floor, it is the second floor that vaults the real jewels and earned the fame of this boutique. Taking the stairs up, one immediately gets welcomed by a room decorated by golden mosaics from ceiling to floor; can it be more glamorous than this? Yes it can, how about a whole wall full of bee bottles in all sizes that can be imagined, or a gigantic chandelier holding the most classic Guerlain perfumes? {click to see the pics in larger format}

Here one finds beauties from the past like Candide Effluve and Sous le Vent standing side by side with the latest offspring like Quand Vient la Pluie and Cruel Gardenia; all these are free to be played with without the risk of being followed by any over-enthusiastic boutique staff member. The staff is very friendly nevertheless, answering all my questions even though I did not purchase anything. The most funny to the verge of being ridiculous experience inside the boutique is smelling inside the “microwave ovens”, containing sample smells of a few real old classics including Kadine and Ode: unfortunately the odors are very faint and not much can be perceived. Except for perfumes there are also one section dedicated for room scents and one for makeup. With the feeling that I have just visited a perfume museum rather than a shop I went out into the sunlight again.




Having quenched some of my thirst inside the Häagen-Dazs on the Champs-Élysées, I walked with steady steps towards Avenue Montaigne. Squeezed between the ultra expensive fashion boutiques I found the place I was looking for, Caron - the boutique with a golden label. This is how one imagines a perfume shop would look like in the eighteenth century, everything touched by one's eyes screams style. Gilded boxes, ornamented glass bottles, fine milled powders and classic smells, you name it; nothing is too elegant or too feminine for the Caron shop! But of course, nothing beats the perfume fountains (urns), containing the most precious drops bearing the label Caron.



While sampling in leisure my eyes set upon a basket filled with the softest swan dune powder puffs in all imaginable colors. As soon as I took one in my hands it was impossible to put it down again; although the price was pure robbery, I walked out happily clutching a Caron bag.



The last classic perfume house I visited in Paris was the Grasse-based Fragonard. The former Napoleon III town house on Rue Scribe holds a combined shop with a tiny museum. The museum was really not more than a three room apartment, but nevertheless my two enthusiastic and friendly guides made the visit very enjoyable. Inside the museum some instruments used in traditional perfumery were displayed. As we were looking at them the guides briefly explained the different extraction techniques like distillation, maceration and enfleurage. The following room housed a collection of perfume bottles and other bathroom accessories from ancient times to today; the highlight was the complete presentation of an antique vanity case, which basically was a moving makeup desk. The last part of the museum was dedicated to raw materials used in perfumery; there were a few samples available for the visitors to play the smell and guess game. A beautiful perfume organ marked the end of the tour, showing the path leading to the Fragonard shop. Everything in the shop is at reduced factory prices; especially the cute sample packs make a great souvenir from Paris!
Here ends my small tour of perfumeries with great history in Paris, coming up next are the inventors of niche fragrances.

Thank you for your reading and stay tuned for Part 2: Serge Lutens, L’Artisan and Frederic Malle

Shopping Guide:
Guerlain SPA & BOUTIQUE 68, Avenue des Champs-Elysées 75008
Paris Tel. 33 1 45 62 1121
Caron 34 avenue Montaigne 8th Arrondissement, Paris 75008 Tel. +33 01 47 23 40 82
Fragonard 9 rue Scribe 75009 PARIS FRANCE Tel. +33 (0)1 47 42 04 56

See a Google map of perfumeries/perfume & beauty shopping in Paris on this link (printable)

All pics copyrighted by Elysium, not to be reproduced without permission.

Chanel Les Exclusifs Beige: fragrance review

Beige evokes different things for different people: from the suave to the anodyne all the way to lackluster, it is a neutral nuanced enough to escape the unambiguous reactions to black or white. Although the adjective has degenerated into invoking a blah response in the current vernacular, beige can be approached with the silent admiration that a honey-blonde with golden skin clad in a basic trenchcoat and heels can provoke in those of us with an eye for such things. Beige is thus baptised the new fragrance by Chanel to join the upscale line Les Exclusifs, modern compositions that interpret the olfactory heritage of Chanel to varying degrees. In house perfumers Jacques Polge and Chris Sheldrake envisioned a litany of shades for a completely new interpretation of an old rarity: Beige by Chanel was one of the rare vintage fragrances that hark back to the days of Gabrielle Chanel herself and formed a holy triad: Rouge, Bleue, Beige, inspired by her collection of dresses in red/blue/beige in jersey but also echoing the triptych of the French flag colours.

Coco turned beige into a symbol of elegance: "I take refuge in beige because it's natural". I distinctly recall that over a decade ago, this was used in the advertising surrounding the release of Allure Eau de Toilette (a different composition than the monodimensional vanillic indulgence of the Eau de Parfum). Contrary to usual packaging practices at Chanel, the box was not in the traditional white of the numerotical fragrances No.5, No. 22, No.19 or of Cristalle. Nor was it the arresting black of baroque oriental Coco: it was beige! At the time the press release insisted that the choice had been made exactly to pay hommage to one of Coco Chanel's favorite colors.
Perhaps the most successful and discreetly seductive use of beige has been in Chanel's trademark two-toned shoes, originally conceived as slingbacks in 1957, which she called souliers. Raymond Massaro, the shoemaker attached to the house, along with his father, was responsible for production at that time. Beige provided optical lengthening of the calf, while the black, slightly sqaure toe shortened the foot, making feet look dainty. Their discreetly fetishistic sensuality is ladylike, alluding to nude smooth skin without any trace of vulgarity. It makes me think of images of Jean Shrimpton in Melbourne, ladylike prim in her minidress and two-toned Chanel flats, and the tactile curves of suave luxury cars. Exactly what Beige by Chanel is all about!

Hawthorn or aubépine, the leitmotif in Beige, is rendered synthetically in perfumes for several decades. Produced via anisic aldehyde* (p-methoxy benzaldehyde) it has been sublimely woven into the gauzy cloth of Après L’Ondée by Guerlain (where it sings along with heliotropin), which Beige indirectly references. The fluffy, almondy "note" is also used in many contemporary fragrances, from the top note allied to violets of Paris by Yves Saint Laurent to niche offerings L'eau d'Hiver by F.Malle and Daim Blond by Serge Lutens. This shady, dusty smell that borders on a wistful gourmand resembles the tender caress of a godmother fulfilling much anticipated wishes. Much like the latter fragrances Beige resolutely eschews retro allusions to enter the territory of modern compositions. Sketched around this core the sparkling, fresh, lathery ambience of a note that resembles lily of the valley synthetic approximations and the discreet garland of tropical blooms frangipani and ylang-ylang -alluding to No.5 Sensual Elixir- reveal a creamy sensuality gaining momentum slowly.

But the most surprising effect of Beige (and I am astonished I am the first to notice it) comes when you have waited for it for a couple of hours to dry on skin or blotter: the final accord is very much that of Infusion d'Iris by Prada! The woody powdery effect resembles Ambré 83, a sweet base produced by Laboiratoires De Laire that focuses on benzoin, vanilla and honey, diluted five-fold. De Laire, founded in 1878, is famous for producing among other things the bases Prunol, Bouvardia and the infamous Mousse de Saxe for parfums Caron. Ambré 83 is the perfect bridge for perfumes with rich floral parts, such as L'eau de Circé by Parfumerie Generale and sometimes contributes to the linear effect of fragrances. Beige sustains the powdery woody effect for a long time, although it might benefit in terms of initial emotional response if made into a denser concentration, such as extrait de parfum.

If Chanel aimed at providing an instantly approachable, modern and restrained fragrance, they have undoubtedly succeeded. Much like Infusion d'Iris, with its feminine flounces coupled with masculine sparsness, Beige will appeal to women and men alike, floral-lovers as well as floral-haters and will prove to be a best-seller. Personally I would have liked if it included the black toe of the Chanel shoes that provides the arresting counterpoint. But for that I can revert to the more individual smokiness of Sycomore.

Official Notes for Chanel Beige: hawthorn, freesia, frangipani, honey.

Beige bu Chanel comes in the austere bottles of Les Exclusifs, in 200ml of Eau de Toilette. It's currently a Saks exclusive but later will be featured in all the usual places where Les Exclusifs are exclusively available.

*Anisic Aldehyde results upon oxidation of anethol which is contained in anise oil, star anise oil and fennel oil. It's also present in the extract of Tahiti vanilla and in Roman and French cassie blossom oils.

Photo "Beige Swede against beige wall", courtesy of Trudy/flickr. Pic of Beige bottle via press release. Pic of Chanel two-tone Mary Janes through Ebay.

The elusive Seraphim by Ormonde Jayne: the What, the How and the Why

Today I am trying to disentangle the thread of the elusive Seraphim by Ormonde Jayne and to clear misunderstandings: surely such an elusive fragrance should have something important to say instead of putting question-marks all over the place. Surely some segments of additional info could surface and on occassion of my conversation with perfumer and founder of Ormonde Jayne, Linda Pilkington, I set out to shed light indeed into the mysterious web of luxury and exclusivity that Seraphim has weaved.

Seraphim was developed for the art concept store 20 ltd , a design house with pieces from famous and upcoming designers such as jewler Solange Azagury Patridge (of the modern demi-chypre Cosmic) and fine art photography. Seraphim, the fragrance by Ormonde Jayne was issued in 2007 in only 50 bottles: the lucky club of owners would be allowed to get refills from Ormonde Jayne (for £270), but that would be it! The bottle, with its beautiful abstract design and its antique gold ribbon around the neck, rests in a box lined with black velvet whose outercase is hued matte gold.
The price tag at the awe-inspiring £450 for the original 50 ml bottle (about €628) is probably enough to deter a blind purchase. And yet the uncompromising attention to quality standards that Linda keeps makes one daydream and wonder...

But why the elitist approach in the first place? Linda was gracious enough to reply in detail: "Ormonde Jayne has many customers that have ordered bespoke scents over the last decade, individual clients who want their own perfume, as well as clients such as Anouska Hempel and Chanel who have commissioned exclusive scented candles or perfume for a special event. As a perfume house, "exclusive" ends up being inevitable at some point, although the vast majority of our work is for the Ormonde Jayne boutique. Also, we saw it as a good opportunity to introduce Ormonde Jayne to an international market, and perfume lovers that might not be familiar with Ormonde Jayne".

Since this explains the exclusivity clause better than any hypothesis on our part, my next question inevitably centered on the price tag. "It was a commission for 20Ltd and my sole duty was to create the perfume and design a bottle and box that was different to the rest of the Ormonde Jayne brand. The price for Seraphim was decided by 20 Ltd, but there were three factors that made it much more expensive: The first was the actual formulation, ingredients like Iris are very expensive. The second was the very small run - just 50 bottles. As the look of the bottle had to be different from the Ormonde Jayne range, we needed to pay for the services of two different brand designers - one for the bottle itself, and one for the box. This involved sourcing velvets and new papers and producing the actual bottle. Now these are the sort of costs which if you are producing a few thousand balance out, but if you are only making 50 bottles, it makes the unit price shoot up. 20Ltd took it from there and were entirely responsible for the next stages, including marketing and advertising. They set the price and they received the money. It wasn't my duty to advertise it all and this is why it doesn't appear on the Ormonde Jayne site".

Which brings me to my last tentative question: who bought it? "I am under the impression that a small percentage of the clients were the perfumistas of the world, however I believe that most of the perfume was sold to the client list of 20 Ltd."

At this point dear readers you would be dying to know my impressions of it. Wish I could give you that pleasure, but I am lamentably not in a position to do so. Perhaps someone of you will reveal that they are! For those of you who are simply curious or toying with the idea of investing, you can see and order the fragrance clicking on the 20ltd page

Notes for Seraphim:
Head notes: (Fresh flowery notes) Bergamot, Rosewood, Ylang Ylang
Heart notes:(Powdery) Rose, Violets, Iris
Soul notes: (Sensual) Musk, Amber, Madagascan Vanilla, Coumarin

Pic through 20ltd

Jitterbug perfume oil from Opus Oils: fragrance review

"Plants that wake when others sleep. Timid jasmine buds that keep their fragrance to themselves all day, but when the sunlight dies away let the delicious secret out to every breeze that roams about." It is in those enraptured words that Thomas More spoke of jasmine, the king of flowers, the narcotic essence emitted under the cloak of night seizing the senses and the imagination. For me it is the blossom of utter surrender, the very essence of feminity. It was not accidental that I devoted the Jasmine Series to an in-depth appreciation of this small white flower. Jasmine is the memory of summer evenings in the Mediterranean under a lush trellis, its sweetly intense, heady aroma putting a spell on me, filling the air with longing and the deep yet melancholic satiation that comes from realising that this is our one and only life and there won't be another...

We had announced the opening of Jitterbug Perfume Parlours by Opus Oils some time ago and it has indeed opened its doors a few days ago. Their Signature Fragrance is "Jitterbug" and if you are even marginally interested in jasmine, it is a must-try. At first I was rather sceptical: could an oil blend really capture jasmine the way I know it from the quality essential oils I collect and alternatively the jasmine fragrances I adore such as the indolic A la Nuit, the purple-hued Sarrasins with its civet whiff, the individual, spicy Jasmin de Nuit or the Venus flytrap that circulates under the name Jasmin Full by Montale? Yet, Jitterbug, without being as animalic as the above, weaves its own sweet web of seduction.
Lush, full-bodied, with the sweet interlay of what reminds me of exotic ylang ylang and a round sweetish finish of the gingerbread goodness of sandalwood, it is predomintantly about the king of flowers: jasmine in its heady glory.

"Jitterbug" the name can be used as a noun to refer to a swing dancer or various types of swing dances but also as a verb to refer to a dancer of swing. It comes from an early 20th-century slang term used to describe alcoholics who suffered from the "jitters". Cab Calloway's 1935 lyrics to “Call of the Jitter Bug” clearly demonstrate the association between the word jitterbug and the consumption of alcohol.
Kedra Hart, the perfumer responsible for the Opus Oils fragrances, must have been inspired by concepts of euphoric consumption of heady liquor that puts your mind in a spin and excites passions, but also of the novel by Tim Robbins Jitterbug Perfume in which jasmine plays an essential part in the creation of a perfume fit for the bucolic (and animalistic goat-shaped) Greek god Pan. Whatever it was, it made for a successful fragrance.



Jitterbug perfume, a rejoice for jasmine lovers, includes notes of jasmine, honeysuckle, lemon essence, orange blossom, beach found ambergris, blond tobacco and sandalwood.
The sample I got was in oil form (essences mixed in fractionated coconut oil) which lasts rather well and has average projection ~certainly better than most oils. It also doesn't stain which is a plus. Although I am not generally an oils type (I prefer the refreshing "swoosh" of a sprayer) oil lovers should definitely give it a try! It also comes as an Eau de Parfum spray which is tempting me as we speak for autumn and winter days when I want to recapture that summer evenings feeling.
Jitterbug is available online at OpusOils.com (click the picture under the "new release Jitterbug" on the home page), JitterbugPerfumeParlour.com or at Opus Oils’ Jitterbug Perfume Parlour located at 4959 Hollywood Blvd. Hollywood, CA 90027.
The signature fragrance retails for $30 - $120 & comes in various sizes: 1 Dram airport travel size roll-on, 0.5oz/15ml roll-on, 1oz/30ml & 2oz/60ml Eau de Parfum sprays, 3.3oz Bath & Body Oil, 6.7oz Body Lotion, 8.5oz Dead Sea Bath Salts & 8.5oz Body Butter.

Just because I was so pleasantly surprised by Jitterbug, I plan to review some of the other naughtily-named lines (Burlesque, Fetish, Absinthe) of fragrances by Opus Oils very soon!

Clip of Nina Simore singing Screaming Jay Hawking's hit "I put a spell on you" originally uploaded by Jamyginga on Youtube. There is also an interesting (and totally different) interpretation by Marilyn Manson too: click here to listen!
Pic of Eva Green courtesy of Makeherup.

Interview with a Perfumer: Linda Pilkington of Ormonde Jayne

Talking to the woman behind the heady array of exquisite scents circulating under the brand name Ormonde Jayne proved to be not only deeply stimulating but also utterly delightful. Linda Pilkington has the well-bred, kind voice that matches her tiny attractive physique and her romantically auburn hair and she has all the charisma of someone who is pursuing her high standards with conviction and confidence in pursuit of elegance and quality. Becoming a mother for the second time recently, she radiates the warmth and –dare I say- the slight panic that such a position unavoidably entails, yet her generosity with her time was enslaving. Her honesty is palpable as she admits to me that all this attention from the Internet community is something new and exciting to her, as she has been so late in computerizing her business (only about 2 years ago) which retains the artisanal character that has helped made it a sensational underground success. “We learned the hard and slow way”, she laughs heartily. Indeed her reception of the Internet perfume community boom has been one big surprise, as she reflects when asked her opinion on how the market has changed in the last few years thanks to online criticism and discussion: “There I was making the first tentative batches of Orris Noir and a lady came into my shop and tried it on herself. She loved it and then went on to Makeup Alley and talked about it, how it was so wonderful and very new. At the time I knew nothing about this. Soon after I was getting calls asking about the new scent and I was going crazy: 'But how did they know? It hasn’t been featured anywhere yet!' It was only later that people began to tell me my fragrances were talked about online and I became aware of how truly changed the market has become”.

So, why Ormonde Jayne? Linda explained to me that “Ormonde Studio has been my first laboratory’s name and when I thought about creating my own boutique 6 years ago I found it rather daunting to have to go into a shop that bore my own name on the ledge every single day. So I picked Ormonde and Jayne which is my surname and thus emerged Ormonde Jayne”. This is such a British attitude, that my Mediterranean ears have a difficult time grasping, especially when looking at Ormonde Jayne’s revamped boutique look, fascinated by the vibrancy and the drama: Black glass chandeliers hang decadently from the ceiling, while the ivory stone floors welcome the weary traveler into a haven of luxury contrasting beautifully with the black shagreen perfume boxes in mandarin-colored packaging, tied with black satin ribbons. And if you’re tempted to look in the hidden drawers, little treasures shall reward your curiosity. The Ormonde Jayne store features wonderful candles and bath products, one of which is the indulgent Parfum d’Or Naturel (a gel-like mix of natural sugars, oils and finely milled gold leaf), as well as traditional extrait de parfum and parfum concentrations. Indeed Linda was first noticed for her intensely fragrant candles, a faithful client of which is Annouska Hempel who uses them for both her home and her hotels. Her first commission on such a candle came from another house, namely Chanel, through a long-time friend who wanted a candle to burn in their boutique interiors. This got her noticed, as she was previously working at Nihon Noyaku, a London-based agrichemical company and soon after the vision of her own business started materializing.

Going now through my notes kept during our conversation I can’t help thinking that her dedication to traditional values translated in a modern way is exactly what is needed in an oversaturated market. I was eager to find out how she positioned herself as almost everyone is doing their own version of niche now. She quickly elucidated that “Although there are lines with products that have a very limited distribution, such as Armani (Privé) and Prada (exclusive blends), they mainly work from a marketer’s angle, especially since they have to ultimately answer to big conglomerates. We, on the other hand, place 95% of our budget in the ingredients; there is only one person, Sarah, doing our marketing. I don’t have my hands handcuffed by accountants who want to produce something to please everybody and thus we can also use more exotic raw materials. And because we’re such a small company we have no problem locating small-yield, erratic supplies of rare and unusual oils, such as the black hemlock which we get from a Canadian supplier. We are therefore able to use 3 to 4 kilo of compound for 150 bottles (25% essences in Eau de Parfum and 30% in extrait), where for the same amount of oils bigger companies {she names a huge one here which I won’t repeat} produce millions of bottles! This makes a great difference in the finished product’s quality. Some people laughed when they heard we used black hemlock for our signature perfume Ormonde Woman ~but that’s the secret of our success: daring to go where no other perfumer has gone before”. A tireless traveler, Linda has fostered relationships with growers all over the globe from Laos, Madagascar and the Philippines to Morocco and France, gaining her remarkable access to the most exquisite oils. Ormonde Woman, whose fans include broadcaster Susan Hitch, features black hemlock: a femme fatale ~ black feathers, felt capes and illicit affairs aplenty. Tai’f is the combination of rose with precious saffron, dates and luxurious orange blossom absolute while Osmanthus features the precious absolute and doesn’t merely claim it as a “note”. Tolu featuring real civet tincture in a market full of the ersatz ~as does Orris Noir as well~ is an amalgam of animalic warmth and come-hither radiance.

This brings us to the perennial discussion of how tastes and perceptions shape our choices: “We don’t always reveal everything, because ladies buying fragrance might not like knowing that [civet] is the animal’s anal glands’ produce that we put in the mix, but the effect is there. Some materials are not used for their own smell per se, but as a way to open the bouquet, to let it gain in depth and texture, like with wine”. To the question of whether the mainstream cult of “clean” or the resulting antipode niche snobbism of embracing “dirty” notes has affected her vision, she does not have an answer: she strikes me as someone who doesn’t even let herself be influenced by trends and she tries not to smell the competition, so as to keep her integrity as much as possible.

Origins and background play a big role in our olfactory profile. Linda’s interest in smells has been active since childhood: she used to gather herbs and oils from around the world, growing flowers from seed and collecting perfumes, some from big houses like Guerlain or Dior: one of her favorite combinations a long-time ago was layering Eau Sauvage with Diorella, two of Roudnitska’s cool masterpieces, making her “feel extremely sophisticated”. Little by little her interest took a more formal path, engaging in one-to-one tuition in perfumery and collaborating with a German perfumer by the name of Geza Schoen (of Escentric Molecules), whom she met years ago through their combined love of Iso-E Super, an aroma chemical patented by IFF which has a complex odor profile of woody, floral and ambergris notes, used as a supreme floralizer. Geza didn’t have a laboratory at the time, Linda had the equipment, so she asked him to come onboard and allowed him use of the facilities and welcomed his acting as a consultant. “He really gave me some great advice, I remember. He vetoed one note I wanted to include in Frangipani and he turned out to be right. Reversely, he OK-ed the use of pink pepper, which proved to be very successful”.

Linda was also preparing delicious chocolates and immersing herself into the world of a full-blown foodie all the while. As I also am a fellow cuisine enthusiast, I couldn’t help asking her what her favorite culinary aroma is to receive an immediate and startling in its candor answer: “It has to be basmati rice! I find it so nice, so warm, so cozy! I was living with Chinese neighbors who prepared it and the steam of it wafting through the windows smelled like coming home. So it brings me comfort...” No wonder her post-modern gourmand for serious perfumephiles is Champaca, entwined with the unusual trail of a plate of hot basmati rice steaming up. And that was before anyone even thought of putting rice notes in a fragrance! It is with some distraught that she divulges that Space NK, the mega-store of beauty owned by the Gap, has just launched a fragrance also named Champaca; which of course is rather unkind, seeing as there was already her own successful fragrance on the market. It is the way of “big fish eat small fish” again and this casts a slight gloom at this part of our conversation. I can see that it’s not possible to copyright such a generic term as “Champaca”, the name of an exotic flower, but still it leaves a bad taste in the mouth.
Another incident which aggravated her was the claim posted online that her body products had not been tested for risks of allergy, a claim that she is adamant is completely inaccurate and damagingly false although it was retracted later on in light of the facts. But this is where the responsibility of a perfume writer comes in, I guess: doing one’s research, corroborating facts, asking for data verification...

To revert to our previous, happier subject of favorite smells Linda also admits a predilection for truffles, the intensely fragrant mushrooms that have me enraptured too; their shreds on any plate give a heavenly aroma of earthy delights. “I also tremendously enjoy the deep, liquorish smell of the very green, very wet odor of a vast, dense forest, like those I walk in in Bavaria, Germany and Austria”. Another one of her favorite smells she hasn’t ingrained in her line is gardenia, her absolute favorite blossom: “The best gardenia I have ever smelled was in California during a trip. You know how Americans try to do everything bigger and better! Well, this was an amazing, envelopping smell. I know there is a very costly and limited supply of natural absolute and I have found a supplier {which I can’t divulge}, so options are open. And prepare for a new men’s fragrance which Nick Foulkes, a loyal customer and friend, is about to write on”.

But perhaps the most interesting and entertaining anecdote about the Ormonde Jayne fragrances was the following, which I leave you to savor through the witty wording of Linda Pilkington herself: “Some years ago, Tattler magazine asked us for samples of some of our fragrances for a 4-page story they were doing. It turned out they did an evaluation test featuring Dr.Luca Turin, in which he was supposed to pick his top 3 favorites out of 63 presented fragrances while blindfolded! The definition of a blind test, so he wouldn’t be influenced by brands and names. He picked up one of the Joy fragrances (I don’t recall whether it was Eau de Joy or EnJoy) and another mainstream fragrance from Guerlain. And the third one was my Frangipani! The rest-as they say- is history”.


Ormonde Jayne has been chosen by The Walpole (the trade body that represents British luxury goods brands) as one of the six Brands of Tomorrow and the masculine Isfarkand has been awarded Wallpaper’s "Best Scent". Linda Pilkington is opening a second perfumery in Dubai's shopping emporium, Boutique 1. For now Linda's fragrances are exclusively available through the Ormonde Jayne boutique at 28 Old Bond Street in the Royal Arcade, London (map image here), or through the Ormonde Jayne website.

Pics provided by Ormonde Jayne, not to be reproduced without permission.