Dolce & Gabbana pour Femme & pour Homme: fragrance videos

A social media promoted campaign with a new video presentation of the best-selling and (by now classic) fragrances in the Italian brand's portfolio is launched to capture the attention of a new demographic. Naturally, this is will be spread via print later on as well. The aesthetic ~which incidentally captures my own vacation holiday spirit perfectly!~ compliments the autumn-winter 2012 collection campaign look (starring former D&G fragrance face Monica Bellucci, seen here) which capitalizes on Italian (and specifically Sicilian) heritage.

 

 This new black-and-white video stars French model, actress and the Dolce & Gabbana Pour Femme current ambassador Laetitia Casta as she recalls time spent with a lover and debates whether or not to leave everything behind for him. Her love interest is played by American model and actor Noah Mills while the song is “Città Vuota” by Mina. The commercial was shot on location in Sicily, Italy, at the baroque village of Erice and the beach of La Riserva Naturale dello Zingaro by Mario Testino.

According to reportage at Luxury Daily: “Dolce & Gabbana is trying to make the fragrance sexy, provocative and exotic – emphasis on the sexy – to a younger demographic that relies on social media for information about new products, and aspires to the carefree, glamorous and uninhibited life of the characters featured in the video,” said John Casey, founder of Freshfluff, New York [non affiliated with the brand].

And just for the heck of it, for memory's sake, I'm reminding you of the IMHO magnificent Giuseppe Tornatore directed classic commercials (reminiscent of his work at Malena) for the now ~bafflingly~ discontinued aldehydic floral Sicily fragrance by Dolce & Gabbana and the steadier selling duo of Pour Femme and Pour Homme, starring the voluptuous Monica Bellucci circa 1994 (and the chiseled Chistian Monzon for Sicily).

Notorious by Ralph Lauren: new fragrance and commercial

“The roles have made me famous, but my life has made me Notorious,” says Laetitia Casta (does she realise the ambivalence of the term, I wonder!), iconic French model and budding actress who stars as the sultry face of Notorious , the new Ralph Lauren fragrance in a new advertising campaign by Michael Thompson that will debut in September 2008. Renowned director Wong Kar Wai (also responsible for the magnificently gothic commercial of Midnight Poison) exhibits his film-noir side in this black & white short film that takes its inspiration from Golden Hollywood heroines such as Lauren Bacall from "The Big Sleep" and even Faye Dunaway from "The Thomas Crown Affair". But the name "notorious" evokes most strongly the eponymous 1946 psychological thriller by Alfred Hitchcock starring Ingrid Bergman and Cary Grant. Then again, the featuring of poison in that film should better have escaped them...the associations with a liquid product could become unfortunate.

Perfumer Olivier Gillotin created Notorious, a sparkling spiced oriental, "of timeless intrigue and boundless desire" as the ad copy claims, to be as provocative and commanding as the woman who wears it.

Notes:Top: Black Currant, Spicy Pink Peppercorn and Italian Bergamot
Middle: Chocolate Cosmos*, White Frost Peonies, Fiery Carnation
Base: Patchouli Musk, Vanilla, Orris

Laeticia, all page-boy hair mysteriously falling over one eye, is wearing -what else?- Ralph Lauren clothes at some of Paris most striking endroits: a cafe beneath the Palais de Tokyo, at the Théâtre des Variétés and on Pont Alexandre III bridge over the Seine. Music score is aptly chosen: Miles Davis' "Maids of Cadiz". We're proud to feature it first. Please enjoy!



And if this has whetted your appetite, here is the "making of" as well:



Notorious will be available in Eau de Parfum spray 75ml/2.5oz.($85), 50ml/1.7oz.($65) and 30ml/1oz ($45), Body Lotion(200ml/6.7oz. for $45), Shower Gel(200ml/6.7oz for $40) and Body Crème(150ml/5.3oz for $70) at ralphlauren.com and major department stores.

*{Chocolate Cosmos, a decadent, chocolate-scented burgundy flower, is said to be used for the first time ever in Notorious, suppossedly evoking floral decadence in the mid-notes}.

Clips originally uploaded by RLTVralphlauren on Youtube.
Pics and info on scent via press release