Frédéric Malle has a few tricks up his elegant sleeve for catering to jaded perfume lovers still. In a new project involving collaborating with various designers, offering his editorial skills and his liaisons with the best perfumers in the business, I learned that Malle is going to launch a line of eponymous designer scents that go off the beaten path. The first fruit of this collaboration is a fragrance for Dries Van Noten, one of the pioneers of the Antwerp "School of Six". The collaboration isn't that out of the blue as one would think: Van noten distributes fragrances in the Éditions de Parfums Frédéric Malle in his boutiques for some time now; Dries Van Noten par Frédéric Malle is the natural outcome.
Although the formula was being developed for the past year and was originally set for an autumn 2012 launch the perfectionism of Malle prevailed and the launch is set for February 15th. But that's not all.
Not only is the collaboration with a fashion designer news, it's also an innovation on the formula front, as the new Malle perfume is touted to be inclusive of a new, natural Indian sandalwood from a sustainable source. Indian sandalwood, for those who didn't know, had essentially been eradicated from perfumery in the last 20 years or so, due to concerns and regulations on the sustainability of the Mysore sandalwood. The news therefore is a leap of hope for the industry in general and sure to create a real peak of interest in the heart of every perfume fan out there. The new fragrance is an oriental woody, smooth and polished like the designs of Van Noten.
The composition has been undertaken by rising perfumer Bruno Jovanovich of International Flavors and Fragrances (IFF) The fragrance notes for the upcoming Dries van Noten par Frédéric Malle are citron, sandalwood, guaiac wood, saffron, Spanish jasmine, tonka beans, Cashmeran/blonde woods, vanilla and musk.
As you can see the presentation of the bottle is also different than the rest of the Malle portfolio, as this is a separate line.
A lab batch sample is trickling my way and after a percursory sniff I'd love to offer it to one of our readers before its official launch. Please enter a comment with any of your thoughts on the Malle line or on sandalwood, or anything perfume related and I will draw a winner on Thursday.