Chanel No.5 L'Eau: fragrance review & marketing insights

 Chanel No.5 L'Eau, endorsed by the debutantes of the Chinese press, has been hailed as an innovation, but it's really "new old school". And I'm stating this in a positive light. It's a very likeable fragrance by Chanel which retains the spirit of the classic with a very contemporary sensibility of new beginnings and a freshness that differs from the exigencies of the 1920s, a century later. But its composition is not innovative, rather it makes abstract and elegant (in the mathematical sense) what has been passed down from tradition, in order to appear new. 

To wit, the use of aldehyde C8 is an addition that is not particularly modernist, nor is Australian sandalwood or the fractional-distillation ylang ylang that Polge père (Jacques) and Polge fils (Olivier) have been surely contemplating using for a couple of years now. The balancing act of the fragrance lies in judging how the citrusy freshness extends and rejuvenates the rose in the heart. And how an aldehydic fragrance appears non stuffed, nor "old lady perfume" (explained).

The core of No.5 L'Eau is shifted from the densely ylang and perceptible musk chord that dominates the modern varietals of No.5 to the delicate, wisp-like chord of citrus and rose. Almost a skin scent. By definition the concentration is light, ethereal, reflected in the choice of Lily-Rose Depp as the face of the ads. But why an ethereal version with a youth as the face?

It all started in the 80s when then in-house perfumer, the erstwhile Jacques Polge, created the first real "tampering" of the authentic formula to bring it up to par with the powerhouses of the decade of excess. When you have to keep your footing in the market that saw the original typhoon of Dior's Poison and the lead density of detonator of amber waves that was the original Obsession by Calvin Klein, you have to have a classy and elegant formula boosted to its logical limit. Ergo No.5 received a generous helping dose of the sandalwood synthetic Polysantol which effectuated that smooth, lactic boost that was missing from the earlier versions. No.5 Eau de Parfum is possibly not the "truest" No.5 but it is a satisfying edition that is made with great care.

Chanel continued to keep a very tight, and careful, modus operandi on any and all subsequent editions of No.5. I distinctly and fondly recall the No.5 Elixir Sensuelle which boosted the soapier smelling and muskier elements to render a less faithful but still sexy-as-hell body gel. It encapsulated what Coco Chanel herself had meant for No.5 to symbolize: a clean woman that wasn't at odds with her natural scent. The idea that women could be both sexy and not dirty. After all, her inspiration was a famous cocotte friend who smelled "clean", contrary to society women of the times "who smelled dirty" according to the French designer herself. 

The logical extension could only be manifested in something like Chanel No.5 Eau Première. Indeed praised by almost everyone in the industry for adhering to the original concept, without deviating too much, and at the same time bringing forth a new sensibility, Eau Première was critically praised by critics and bloggers, as well as connoisseur wearers only to be daunted at the fragrance counter by a relative indifference in its modern message. Eau Première, fabulous though it was, couldn't address the needs and wants of a youthful audience who knew No.5 from its legendary course and urban fashion clout, but did not feel confident in pulling it off in real time.

Unlike many, maybe even most, flankers by Chanel, such as Coco Mademoiselle and Coco Noir (extending and renewing the fragrance concept of Coco Eau de Parfum), which had little relation to their predecessor, No.5  l'Eau inherited enough of the original's nucleus to serve as a valid reimagining on the original idea.

Related reading on PerfumeShrine:

Coco by Chanel: fragrance review

Chanel No.19 & Heure Exquise: Twin Peaks

On Classifying Chanel No.19 & perfume review 

What's the True Story of Chanel No.5?

Cultural history: Exposition Chanel

Chanel No.5 Through the Years

Chanel No.46: fragrance review & history

I Don't Want to Set the World on Fire: Imaginative Fantasies

Chanel Les Exclusifs Misia: fragrance review [And a collective Chanel Les Exclusifs link.]

By Kilian Moonlight in Heaven: short fragrance review

Kilian's Moonlight in Heaven is a fragrance I had my eye on for at least a year, nay, more! I took the opportunity to try it out in store with an American colleague, and we both oohed and aahed over its tropical floral glory which spelled summer writ large and in Technicolor. 

pic via

I'm not usually the tropical kind of gal, but there's something in this Calice Beckercreation which smells like frangipani nectar, like the evening air is moist, and warm, and engulfing you in an embrace of pure lust. There's a touch of sweet coconut in the top note, but it soon gives way to that fruity and nectarous quality of the tropical garlands that exude warmth and come hither. 

I kinda see why it's encased in the single blue bottle in a line of black bottles!

Related reading on PerfumeShrine: 

Differences between plumeria/frangipani,jasmine, sampaquita and pikake

Fendi Theorema: fragrance review

Now that perfumer Christine Nagel is at the helm of Hermès, looking back on her work for various brands reveals her core aesthetics; at once saturated and filled with light, like a Joseph M.W. Turner painting that foreshadows what's to come, namely Impressionism. Judging by her newest Eau de Rhubarbe Ecarlate and Galop, this heftiness-shot-with-brightness continues the sun path to its natural apex.

via 

With Fendi's Theorema, Italian for theorem, a proposition that has been proven to be true based on previously established statements, Nagel has taken a theme and brought it into its culmination. Namely the "Oriental perfume" that feels as comforting as nibbling chocolate by the fire, while at the same time retaining the plush luxury and sophistication that a proper womanly perfume fit for the salon should exude.

Fendi's Theorema, inexplicably discontinued much too soon (at least before the brand discontinued its entire line in order to bring out the newest project on the shelves) and at least as clamored for a resurrection as Laura Biagotti's Venezia, opens with the delectable alliance of orange and chocolate. The effect of the former is apparently accounted by two unusual citruses: tangelos and thai samuti. The chocolate is folded with sweet spices, amber and warm milky woods, such as sandalwood and rosewood; there's none of the austerity that woody notes usually provide. A touch of a classic, orientalized bouquet of flowers (orange blossom, ylang ylang, jasmine) gives just a tinge of ladylike proclivities. But Theorema is too good to stay on the ladies alone...and is extremely ripe for a resurrection as well.

Annick Goutal Les Absolus Vanille Charnelle: fragrance review

The problem with the term "charnelle" (carnal in French) for Anglo-speaking audiences persists after the online mocking of Guerlain's analogous fragrances (Les Elixirs Charnels or better known as Carnal Elixirs). Of course one might argue it's hard to beat Poupée (doll in French) by Rochas... Nevertheless don't let that distract you from the creamy goodness of the latest Annick Goutal vanilla fragrance, Vanille Charnelle, part of Les Absolus d'Annick Goutal luxury perfumes trio.

Vanilla fragrances can come in various guises and heaven knows one more vanilla is not what is missing from the market, especially at this point. However the polished touch of perfumer Isabelle Doyen and art director Camille Goutal promises a milk bath preceding a lovers' tryst Popaea (Sabena) style.

The butyric note in Vanille Charnelle is held down by two interesting elements making the fluffy base more playful; one is a peppery note that tingles the sinuses with the anticipation of a session of light spanking, the other a nectarous ylang ylang which brings the floralcy of vanilla into focus. Dark vanillas exhibit boozy, dark, whiskey and rum facets, but Vanille Charnelle is more reminiscent of almonds than of booze and has that goose down feel that white musk has when done right.

For Goutal, who had already offered the moderately priced Vanille Exquise, which many vanilla lovers counted among the ones they love, the decision to offer a disproportionately elevated in the posh stakes vanilla sounds rather odd. But vanilla is a known aphrodisiac, as per pop culture (and who can forget the Guerlain claims to Shalimar being cat nip thanks to its rich, dark, leathery vanilla) and it seems one can't have too many in one line. It also ensures a steady interest at the counter...

The luxurious presentation by Annick Goutal in the Les Absolus line, that opens like the scene of a theatre production to reveal a performance by good actors, merits the asking price more than the innovation of the formula. Still...pas mal du tout.


Related reading on Perfume Shrine: 
Annick Goutal news & reviews
Top Vanilla Fragrances: a Series

Patricia de Nicolai Celebrates 25 Years in Business & new fragrance Musc Monoi

To celebrate 25 years in business, niche fragrance brand Parfums de Nicolaï is launching Musc Monoï, inspired by the scent of Ambre Solaire sun products. “For many years I have been in love with Ambre Solaire oil,” said Patricia de Nicolaï, the firm’s owner, founder and perfumer.

“I always wanted to create a fragrance from which I could use this wonderful smell, synonymous with sunny beaches.” Created, like all the firm’s fragrances, by de Nicolaï herself, it focuses on the benzyl salicylate note found in ylang ylang and features head notes of neroli, lemon and Paraguayan petitgrain; heart notes of ylang ylang essence, magnolia, jasmine, coconut (lactone) and Calone; and base notes of ylang ylang absolute, sandalwood and musk.

The amber-coloured juice comes in the firm’s usual tall, elegant bottle with a gold cylindrical cap, and costs £108 for 100ml or £36 for 30ml from de Nicolaï boutiques worldwide and the firm’s website. De Nicolaï, who is president of the Osmothèque perfume museum in Paris, is a descendant of the Guerlain family. She trained at ISIPCA and helped to develop Lancôme’s Trèsor while at Quest before founding her own firm in 1989. Parfums de Nicolaï has since produced 48 fragrances.

quote & press via Patricia Mansfield-Devine, Rennes

Related reading on Perfume Shrine: 
Beachy Fragrances: Scents to Take You Away, 
Salicylates: Ingredients with Solar or Evergreen Qualities, 
Ylang Ylang: Flower of Passion & Exotica

Givenchy Ysatis: fragrance review & history & free perfume giveaway

Ysatis remains among the most memorable perfume launches of my childhood, alongside Cacharel's Loulou, mainly due to the commercial that accompanied it, much like Faure's dreamy Pavane did for the latter. In the Greek version, a marvelously sonorous, rhyming phrase was able to be coined for the launch, a fact that would be difficult to accomplish in any other language:  "Αναζητείς το Υζαντίς" it went (a-na-zee-TEES toh ee-sah-TEES), roughly meaning that the love-struck male that would smell it would be forever seeking the source of the fragrant Ysatis. It does lend one to daydreaming, doesn't it. Especially to an impressionable, already obsessed with perfumes, mind such as mine, back in 1984.
The reality, as is often the case with perfumes, is far more prosaic: Jean Courtiere, president of Parfums Givenchy, came up with the name, while searching ~as is the formal naming process~ for something non copyrighted, non insulting in any known language and mellifluous enough to be catchy. Ysatis it was and it stuck.

The story

I also vividly recall that Ysatis was accompanied by images of carnival, chess board games and Venetian masks, a fact that I mistakenly attributed it to the masterminds at the advertising company borrowing heavily from the Venezia by Laura Biagiotti popularity, at its apex during the early 1990s, but it looks like it was done in reverse. (disregard the art school project ones posing as authentic). Accurately enough, my memory is as it should be: not only is the architectural Art-Deco-meets-skyscraper bottle of Ysatis posing as a chess piece itself, the commercial is set to a scene from the Venetian carnival (to the succeeding scoring of Hendel's Sarabande, immortalized in Kubrick's Barry Lynton, and of Folias d'Espagna by Arcangelo Corelli): the intrigued, love-struck man in question is seeking the glamorous, 1940s vague-coiffed and 1980s made-up woman behind the mask, the truth behind the glamorous facade. It all stood as very impressive and to this day I think they involuntarily captured a huge part of perfume's intellectual appeal; what is it that makes us want to peel the layers off a person like the beige-purple petticoats off an onion?

I'm relaying all these very personal associations to drive to the fact that Parfums Givenchy had a nice, long-standing tradition in my house, as my grandfather was a devotee of Givenchy Gentleman (1974), my mother occasionally dabbed from Givenchy III (1970) and my father had an amorous relationship with Xeryus (1986) many moons ago. So falling for Ysatis wasn't far fetched at all and taking in mind the first perfume I bought with my pocket money was YSL Opium, it seemed like a natural enough progression into the abyss into perfume appreciation. In fact the fragrance was so popular in Greece that a local fashion "chain" is still named after it.

Searching for this perfume these past couple of days I come across Ysatis advertised as "the perfume of power". But this is not what it stood for for me. Perceptions have significantly changed and we're not the creatures we were in the 1980s, when everything seemed possible, even gassing out everyone in the room with one's scent fumes, but Ysatis, poised as it is between three categories (floral, oriental and chypre) in its complex formula, has the tremendous force to evoke a time when one felt untouchable.
It sounds rather perverse and morbid choice for a teen, but I kinda think I was morbid all along. We did listen to lots of Joy Division and Cure and Siouxie & the Banshees and read Poe poems and gothic tales, so I suppose it wasn't just me.

The scent of Ysatis 

The main fragrance story of Givenchy Ysatis is unfolded in pummeling, sultry and creamy smelling essences of orange flower, ylang ylang and tuberose, brightened by the citrusy but sweetish oil of mandarin and chased by animal fragrance notes (smells like heaps of civet to me and there's also castoreum) and some spice in the base (the unusual for a feminine fragrance bay rum as well as clove). It's pretty "whoa, what the hell hit me?" at any rate. Like Gaia, The Non Blonde, says: "Ysatis is not for the meek or those still figuring out their style and taste". Word. If you have liked and worn Organza (also by Givenchy) in the 1990s, or Cacharel Loulou, and Ubar by Amouage, you have high chances of claiming Ysatis with the clinging tenderness usually reserved for Nutella jars.

Ysatis was composed by Dominique Ropion, maker of such ebullient, expansive fragrances as Amarige, Pure Poison, Carnal Flower, Portrait of a Lady, Une Fleur de Cassie, Alien, RL Safari, Flowerbomb or Kenzo Jungle, among many many others.




Ysatis has been reformulated and repackaged, though not ruined in the process; it's till Amazonian and lusciously haute bourgeois. Still if you're searching for the older formula, it comes in the black box vs. the newer purple one. The original bottles even read Ysatis de Givenchy. There is also a flanker, Ysatis Iris, also in a purple box, though that one has a purple hued bottle as well and of course the moniker "Iris" just below the name. Still, keep a sharp eye when shopping, as it's a rather different scent (focusing on violet & iris note sandwiched between the citrusy top and floriental bottom).

I have a generous miniature of vintage Ysatis for a lucky winner. Please state in the comments what was your favorite 1980s scent and what scents you'd like to see featured in the Underrated Perfume Day feature on Perfume Shrine. Draw is open internationally till Sunday midnight and winner will be announced sometime on Monday.

For more entries and fragrance reviews of Underrated Perfumes please click on the link and scroll.

Le Labo Ylang 49: fragrance review

Ylang 49, newly launched by Le Labo this summer, is more treacherous to its assumed floral disposition and deceptively crepuscular: like murder-experienced, gold-digging, vacationing in Hawaii for one last trick Theresa Russell in 1987's "Black Widow", there's a bit of that Seattle rainy weather she just escaped from accompanying her sunny blonde exterior. The fruity sweetness of the ylang and the tropical tiare gardenia (the Tahitian Pua Noa Noa) are underscored by a green and resinous backdrop rich in mossy, earthy tones, that casts a long, long shadow.

Perfumer Frank Voelkl, who was also involved in the creation of Le Labo Santal 33 Iris 39, Musc 25 and Baie Rose 26, created with Ylang 49 a deceptive composition that zigs when you expect it to zag. Not exactly the "New Chypre it's touted to be (we're a long way from the perfume-y, lady-like, strict ambience of the classic chypres), it's all the same further removed from the scrubbed 18-year-old faces of the "floral woody musks" with their cleaned-up patchouli & vetiver under fluorescent florals that we affectionally call "nouveau or pink chypres" on these pages (you know, Narciso for Her, SJP Lovely, Idylle, L'Eau de Chloe, Chypre Fatal etc).

Not the typical ylang floral with jasmine-like sweetness (an inherent part of the ylang ylang absolute itself), much like Theresa Russell isn't your typical blonde American actress, I'm instead discovering a richly nuanced tapestry in Ylang 49 where every thread is shimmering with full conviction that they're contributing to the mysterious whole, just like the tiny clues federal agent Alex Barnes, obsessed and under the seductive spell of the murderess, collects to get to the heart of the Black Widow's fatal game.

Just great!

Notes for Le Labo Ylang 49:
Ylang ylang, Tahitian gardenia, patchouli, oakmoss, vetiver, sandalwood, benzoin

Stills from the 1987 Bob Raffelson film noir "Black Widow" (recommended) via thefancarpet.com

Disclosure: I was a sample directly by the company. 

Hiram Green Moon Bloom: fragrance review

Hiram Green is no newcomer to perfume, though his site would suggest otherwise, touting Moon Bloom as their "debut fragrance". Simply, this is a new outfit for someone involved in the field for long through Scent Systems, who has relocated and conducts a new brand stationed at The Netherlands using all natural ingredients. Now under his own name, he embarked on a new adventure which, by the sniffs of Moon Bloom, smells promising.

via landscapeandgarden.wordpress.com

Moon Bloom is a lush and elegant tuberose themed eau de parfum. Tuberose is a tropical night blooming flower. Often referred to as ‘the mistress of the night’, tuberose is an admired theme in perfumery because of its soft and creamy but also powerful and narcotic aroma. It's enough to know that in Victorian times maidens were prohibited from smelling the rather waxy, small white flowers lest they experience a spontaneous orgasm; such was the reputation of this heady flower! The name does bring to mind the Victorian Moon Gardens, gardens in which night-blossoming white flowers were planted so that the sun-wary ladies could protect their alabaster complexions from the ravages of the sun in the absence of SPF 50+. (Of course the term "ravages of the sun" is all relative, speaking of the latitudes and longitudes that constituted the Victorian territories, but you get my meaning. Besides is it me, or does the silvery sheen of the moon seem very conductive to secret affairs leading to orgasmic heights despite the precautions placed by the wiser elders?).

Moon Bloom includes generous amounts of tuberose absolute, jasmine absolute and ylang ylang, but it doesn't clobber you over the head with them all the same, like many hysterical florals do. There are also notes of creamy coconut, leafy greens and hints of tropical spices and resins (plus a hint of vanilla?) which smother the floral notes and produce something that is soft and strangely fresh, like the air of a greenhouse.

The natural perfumery genre isn't devoid of wearable and beautiful specimens; it just takes a superior critical judgment, a steady hand and the aesthetics to forget photo realism and instead try for something that is imaginative and beautiful in its own right. I'm willing to make an exception on that last requirement, because Moon Bloom smells at once life-like and at the same time like it was made with stylish panache and not just slavishly copying Mother Nature. The coconut-lacing of real tuberose and its subtle green-rubbery facets are captured in a polished melange which is both pretty and revealing of the course of the blossom through the fabric of time: from greener to lusher to ripe. Tube-phobes (and I know there are many of you out there, don't hide!) should drop their coyness and indulge. Moon Bloom is a purring kitten, if there ever was one.

Both the 50ml bottle (with classic pump atomiser) and the 5ml travel atomiser are refillable. 5ml retails for 25 euros and 50 mail will run you out of 135 euros on the Hiram Green site (Please note that non EU buyers are exempt from sales tax, so calculate 20% less or so.

Disclosure: I was a sample by the perfumer. 

Neela Vermeire Creations Bombay Bling!: fragrance review

What do we know of India really? Its people say सत्यमेव जयते (i.e. truth alone triumphs), a motto inscribed in all local currency, but to our western mind this vast country is a tapestry of so colorful a thread and such intricate a yearn that it is almost impossible to exhaust it if one had two lifetimes over to do so. Bombay Bling! by Neela Vermeire Créations aims to give us a glimpse of this tapestry. Testing it I was expecting to savor this complexity; to paraphrase Dracula addressing Harker before coming to London, I so longed to go through the crowded streets of your mighty Bombay, to be in the midst of the whirl and the rush of humanity, to share its life, its changes, its deaths. The fragrance didn't disappoint. On the contrary. It rekindled the desire to go to India again, to merge myself with it.

Source: behance.net via Kjirsten on Pinterest

Bombay Bling! by Neela Vermeire is meant to fuse the dichotomy of India: the advances of the economic world and the colorful culture. The underbelly of the big city combined with the glitter of Bollywood on the vast sandy stretches of Juhu beach and the Queen’s necklace. Fortunes made and lost on the Bombay stock exchange and gambling dens of Mumbai. Beyond the Deccan plateau's archeological ruins...a figurative arm's length beyond the place where Alexander the Great wept, his fate, glory and dreams behind him, before him only the sea...where the cenotaphs of rajputs of Jaisalmer lie... there, in that still shrouded land a giant is stretching its legs and testing its strength; India. An exuberant fragrance, Bombay Bling! takes as a point of departure the mingling of tart, juicy fruits (an unripe mango veering into citrusy tang) squirted over lush flowers of the subcontinent and underscored with a humming woody backdrop. The deep, earthy sweetness of patchouli leaves blends with the banana note of the ylang. Brown sugar and cumin-like intimacy, like when you're smelling a lover's sweat, dripping on sandalwood chippings; milky, soft drydown, yet radiant and fun loving, like a lime and paprika dish with a side of mango chutney. Above all Bombay Bling! is optimism in a bottle!

Bombay Bling! is part of the original trio of fragrances issued by Neela Vermeire Créations which also includes Trayee and Mohur (the fourth instalment, Ashoka, is launching soon). These Indian inspired perfumes, like Chants of India, draw upon the tradition, history and cultural milieu of that vast Eastern sub-continent in which Neela herself has roots. These are truly "transparent orientals", modern and wearable, and therefore it comes as no surprise that Neela commissioned Bertrand Duchaufour to compose them for her niche line.

They are all satisfying tenacious and project with varying force, with Trayee the most introverted and Bombay Bling the most extroverted. Their trail is delicious, creating a lasting impression.

Notes for Neela Vermeire Creations Bombay Bling:
Mango, lychee, blackcurrant, cardamom, cumin, cistus, Turkish rose, jasmine sambac, ylang-ylang, tuberose, plumeria, gardenia, patchouli, tobacco, sandalwood, cedar, vanilla

Bombay Bling! is available as an Eau de Parfum 55ml (in refillable flacons), available at select stockists and on www.neelavermeire.com, where you can find a discovery set

The song is of course originally from film Mother India (music by Ali Naushad Saab) but this is a very popular Greek-lyric version called "My poor heart, how can you bear it" (lyrics written in the 1960s by Demetris Goutis) hereby sung by Eleni Vitali. A small token of appreciation of one people to another...

Disclosure: I was a sample by Neela. 

Oscar de la Renta Oscar (original, 1977): fragrance review

Some perfumes the minute you put them on feel like you've slipped into a pair of black satin slingbacks or a silk peignoir in ivory. Oscar by Oscar de la Renta had felt that way to me for the better bulk of my adult life. In fact I used to adore the way it smelled on my mother, no stranger to spectacular perfumes, such as her favorites Cabochard and Dioressence. 

The original Oscar (1977) is a remarkably complex perfume, quite attenuated in its current formula compared to the grand dame that was the vintage juice from the 1970s and 1980s, which shows a remarkable kinship (and debt) to Coty's L'Origan and Guerlain's L'Heure Bleue. For this reason, but also for the way it extrapolates past and fuses it into the future, beyond mere nostalgia, it is of great historical value to see what makes it tick.

via parfumdepub.net

Oscar de la Renta's original perfume: a complex composition 

In many ways the introduction of Oscar by Oscar de la Renta on the market in 1977 meant a revival of the floriental bittersweet genre that the two classics had paved after many years of inertia. Despite L'Origan being formulated around perfumer's bases (i.e. ready made blocks of "smells" composed for perfumers skirting the issue of reinventing the wheel each time), both the Coty and the La Renta perfumes are resting on a basic chord of carnation (the spicy constituent eugenol is a key component of the perfume), orris, violet (methyl ionone), orange blossom and ambreine, all ingredients in about equal measure but for the ionone (which is doubly dosaged compared to the rest). Jean Louis Sieuzac, the perfumer of Opium (YSL), Farenheit, Bel Ami and Dune (Dior), sure knew a thing or fifty about how to create a frisson of excitement!

The floral heart however is particularly complex in Oscar de la Renta: the jasmine core (resting on both hedione and Jessemal), with rose, hyacinth and ylang-ylang included as well, produce a particularly sweet floralcy. The tuberose fragrance note is the mule's kick; purposeful, corrupt, expansive, can't miss it. Accessorizing notes of heliotrope, coumarin (the tonka bean note), musk ketone, benzoin and opoponax give a resinous, powdery and sweetish character that veers both compositions into the floriental genre (In fact L'Origan can be claimed to have historically introduced the genre in the first place!). The heliotrope and "powder" with a contrasting top (anisic in L'Heure Bleue, spicy in Oscar) are the basis of the tension that is so compelling in the Guerlain perfume as well. It's not hard to see how both can be memorable.

The addition of Vertofix (woody note close to cedar) in Oscar provides the woody background, with a small footnote of sandalwood and a mossy base reminiscent of the famous Mousse de Saxe "base" popularized by Caron. The powdery character is further reinforced through the resinous orris note and the mossiness. This contracts with the fresh top note comprising citruses (orange, bergamot and mandarin), basil, linalool and a fruity accord.

The above review pertains to the original composition which was prevalent throughout the 1980s and 1990s. Nowadays, somewhat attenuated due to "corrective surgery" (aka reformulation), Oscar is less smooth, with a harsher feel that doesn't lure in the way the vintage did, and less of its tuberose kick; in a sea of fruity floral sameness it retains some of its retro vibe, but it can come across as somewhat dated rather than wow, though the drydown phase is pretty good still. Lately the Oscar de la Renta house shows encouraging signs of picking up with its Esprit d'Oscar fragrance and its more "exclusive" collection of Luxuries fragrances, so I'm hopeful that where the botox failed the new generation fillers might prove successful. It remains to be seen.

The perfume's imprint

The progeny of Oscar de la Renta itself isn't without merit: Loulou by Cacharel (1987) owes a debt to the development of its tuberose and oriental notes to Oscar's floriental formula. The side by side testing of both gives an interesting glimpse into the intertextuality that is perfume creation; quotes of past things are happening in later perfumes all the time. Vanderbilt (an American classic from 1981) is also influenced, a sweet floral with white flowers in the heat (honeyed orange blossom, jasmine), heliotrope, vanillin, abstract woods (provided by aromachemical Iso-E Super) and musk in the base and a contrasting citrus and green fruity top note, but with no spice and very little coumarin or ylang-ylang to speak of.  The contrasting nuances help make the perfume memorable.

Tauer Perfumes Noontide Petals: fragrance review & draw for (unreleased yet) samples

From the noontide sun depart
Here belov'd awhile repose
And the murmurings of my heart
Let me tenderly disclose,
to my forest rose.[1]

Alles ist Licht (Everything is light)

Source: google.com via Perfumshrinee on Pinterest

Writing the first review on Noontide Petals, the as yet unreleased newest Tauer perfume, means I get to -in a way- shape how the fragrance might be examined by those who will experience it next. So if I were to give a direct image it would be light, blinding light scattered through a vitrail pane with geometrical designs, imbuing everything in its path, softening the delineations of objects, creating a haze of happy numbness. It was Luca who had long ago envisioned an apparition of light in regards to a Bernand Chant composition: seraphic angels singing a concert of clean notes with bits of an organic chemistry treatise and a woman dressed in white, with an impeccable silvery blow-dry, descending from the skies smiling, like an Atlantis TV-hostess. Different though the scent in question may be, the impression is nonetheless simpatico to the one that Noontide Petals created in me upon smelling it. This hugely aldehydic floral fragrance is simultaneously clean, very floral and sweetish in the White Linen, Estee by Lauder (a Bernand Chant composition, by the way) and Chanel No.22 mold, with that impeccably "coifed" feel of retro aldehydics, of which Tauer's Miriam fragrance was one great paradigm. In fact the turn that Noontide Petals takes for a while after the initial spray is referencing a segment off Miriam, with an even more retro, more sparkling soapy manner than the rather more soft-spoken Miriam.

Geranium and ylang ylang are commonly used as modifiers to leverage the intensity of the fatty aldehydes in classic fragrances. The trick works; a ton of aldehydes is almost too much to stomach without it, such is their engine combustion for flight that you feel like you're straddling the side wing of a Boeing 747. This sheen opens up the flowers, giving them the propensity to unfurl unto the ether. A giant rose is immediately perceived in Noontide Petals, much like in White Linen or No.22, soapy and warm, bright yellow [2] and strikingly spring-like under the winter sun. The citrusy touch on top serves as balance to the sweet floralcy of white petals (natural jasmine and tuberose), cradled into a soft, perfume, posh base with a warm, very lightly smoky effect that recalls things like Chanel, Van Cleef & Arpels and other insignia of class and refinement of another era. Simply put, Noontide Petals makes me want to press my jeans, break out the Hermès scarfs and the long, 20s sautoirs of shiny pearls and go out for a morning sip of champagne for breakfast and laugh and laugh with spirited company.

copyright Andy Tauer for Tauer Perfumes

In short, if you're a lover of aldehydes in perfumes and have been longing for a good, potent, gorgeous dosage to hit you over the head in infinite style, look no further than Noontide Petals. If you have a problem with aldehydic florals you should also try it for the heck of it: it's definitely an impressive fragrance, very well crafted. For those of you who have identified a "Tauerade" base common in most of Andy's work, I can see no sign of it here, as I couldn't see it in Miriam either. In that way these are fragrant releases apart. But none the less beautiful for it!

For our readers, 3 samples of the unreleased fragrance by Tauer: Enter a comment, saying what you would most like or dislike about aldehydes, and I will draw three winners. Draw is open internationally till Tuesday 19th midnight. Winner will be announced on Wednesday.

[1]Rexford, George C., compiler and arranger; Lover, S.; Woodburry, I. B.; Thomas, J. R.; Wurzel, G. F.; Lavenu. Beadle's Dime School Melodist: A Choice Selection of Familiar and Beautiful Songs, Duets, Trios, Etc. Arranged in a Simple Manner for School Singing, with Elementary Instructions Suited to Children of the Most Tender Age . New York: Irwin P. Beadle and Co., 1860. [format: book], [genre: song]. Permission: Newberry Library Persistent link to this document: http://lincoln.lib.niu.edu/file.php?file=beadle.html
[2]It could be Pantone 7404

M.Micallef Ylang in Gold: fragrance review

Does the mental association of airheads frying on the beach to attain a lizard-worthy tan, replete with tons of sweet oily stuff smeared within an inch of their lives come into your mind when you hear the word "coconut scent"?. Or is the scent of artificial "tropics" enacted via those atrocious derelict-cab-dangling "deo" yellowish pine-trees that are enough to only get a glimpse of for one's stomach to turn? Coconut-laced tropical floral scents are a risky affair lest they end up smelling vulgar. Luckily for all, Ylang in Gold by niche French brand M.Micallef not only isn't so, but passes muster on projecting as totally refined, golden, gorgeous and genuinely pretty.

Source: 500px.com via Weathergram on Pinterest

The hints of boozy richness in Ylang in Gold recall saturated hues of rust and copper, done in a heavy silk drape, subtly changing with the play of the light upon the threads. I can feel—rather than see—the soft shimmer, like the trompe l'oeil of beige eyeshadow edged in taupe with a champagne highlighter gives the illusion of deeper, larger and more alluring eyes. This is a luxurious fragrance that is as delicious as a lemon-tinged vanilla pudding, taking a page off Casmir by Chopard, focused on the lusciousness of ylang in the floral heart.

The golden incandescence of Ylang in Gold lives up to the name, being a salicylate-rich floral (salicylate is that tropical floral element that is so prominent in the Ambre Solaire sunscreens) with a delicious floral tenacity that mysteriously intensifies the longer the perfume stays on skin. That treatment of ylang reminds me of the lily facets revealed by the subtle vanilla-salicylate accord of Vanille Galante by Hermes. Whereas there the vanilla thus emerged smelling like lily, here the vanillic tonality is a cross between milky sandalwood, suntan lotion and coconut water. Here the brûlée nuance is more "gourmand," a little thick, but done with elegance and restraint nevertheless. Without aiming to technically innovate or open new artistic pathways, the perfumer created a very pretty, very fetching fragrance to enjoy all year long. Its Orientalism is doe-eyed and contemporary enough to pull it through.

Source: perfume.org via Will on Pinterest

Notes for Ylang in Gold by M. Micallef:
Top notes: Tangerine orange, geranium, artemisia
Heart notes: Ylang-ylang, rose, sandalwood, lily-of-the-valley, magnolia
Base notes: Coconut, vanilla, musk.

Tableau de Parfums Loretta: fragrance review & draw

You might have heard that Loretta, the newest fragrant baby arising from the collaboration of perfumer Andy Tauer & film-maker Brian Pera, is a tuberose-centered floral; and yet smelling it you realize that on face value it's inscrutable. This tuberose, although natural and vibrant, resembles nothing of the moth love & hate relationship of tuberoses of reference (like Tubereuse Criminelle by Lutens or Carnal Flower by F.Malle) with the exception of Piguet's Fracas. You have to smell it to believe it, because we're dealing with an atypical example, much like its creator is an atypical perfumer who has deservedly gained a cult status.

The enigmatic scent: a tuberose unlike any other

Like Fracas (and yet also unlike it) Loretta is built on a white flowers given a resolutely candied, fruity veneer that is creamy, and Tauer embraces that note with lactonic woods that remind me of some modern version of sandalwood, with the liquor like tonalities of rose that Andy likes so, plus a touch of cardamom or nutmeg. The olfactory impression of this candied, fruity floralcy is the synergy of the banana note in ylang ylang with treacly and very diffusive orange blossom along with a grape and berries touch (methyl anthranilate, the thing that made L'Heure Bleue and Narcisse Noir so compelling); this gives a sweet, rotting flesh mystery that is tantalizing in a perfume.
This peculiar combination personally reminds me of the tuberose hiding inside the heart of Dior's original Poison from the 1980s: the "monster" inside is nothing compared to the buttressing via an overdose of musks and woods and yes, grape and berry notes. The composition is more than its description and somewhat less too, a cipher. Which nicely brings us full circle to Loretta, as this Rubik's Cube is built upon a succession of complimentary notes that defuse each other into unison. This isn't just random but relies on careful, painstaking attention from the perfumer; the common thread between grape and berry is the component also present in tuberose and ylang ylang essences.
Although the official notes mention aldehydes, the effect here is unlike classics of the genre and serves rather as the building block of a Schiff's base (A perfumer's "tool", with some technical challenges built in as well). In plain English, don't expect a sparkling, citrusy, soapy-smelling or metallic Chanel No.5, YSL Rive Gauche or Madame Rochas nuance here; Loretta is in a class of its own.

Comparison with Miriam 

Contrary to Tableau de Parfums Miriam, with its retro soapy, aldehydic halo ~to correspond with the silvery sheen of the protagonist Anne Magnuson, and her reticent, elegant aura~ the Loretta fragrance is a young and contemporary creature, a cleaning lady with sexual fantasies enacted behind closed doors; we're talking about a cleaning lady with a supreme taste in perfume, apparently! Loretta is hard to miss (it radiates and lasts very well, like all Tauer perfumes) and very difficult not to fall in love with, even for tuberose phobics.



The where, the how, the when, the how much

Tableau de Parfums is an ongoing collaboration between Tauer and filmmaker Brian Pera and Loretta is its latest installment, after the Miriam fragrance. The Tableau perfumes are portraits inspired by the shorts of Pera’s ongoing film series, Woman’s Picture (You can find out everything about the whole thing on www.evelynavenue.com).

The Loretta fragrance includes fragrant notes of tuberose absolute, aldehydes, rose absolute, orange blossom and woods.

For those in LA, the Scent Bar will be holding a launch party for the fragrance for the official launch on October 19th.
Loretta in the Tableau de Parfums series will be available in 50 ml Eau de Parfum concentration, packaged with a DVD and film poster ($160) or in a 7 ml Travel spray ($40) at evelynavenue.com and select stockists.

 Andy below presents Loretta in the Pitti exhibition in Florence via the Basenotes/Youtube.

 

You can also peek at an older interview of Tauer and Pera on FragranceScout.

For our readers, I have 5 deluxe samples of the new Loretta perfume to give away. Just enter a comment and you're eligible. Draw is open till Monday Oct 15th midnight. Draw is now closed, thank you for participating!

 In the interests of disclosure I was sent samples for the giveaway by the perfumer himself

Guerlain Aqua Allegoria Lys Soleia: fragrance review

A warm, sandy beach...soaking up the rays, you rest sprawled in a deckchair, your hand hanging down in the shadowy spot beneath it, idly caressing the sugar-spun grain...kicked off sandals nearby...a faint hint of tropical flowers and suntan lotion in the breeze...and the world sits still for a while. This summer fantasy leads to soothing thoughts and sensual imaginings and it's all the fault of Guerlain's Lys Soleia, I'm convinced! An interplay between light and shadow, between heat and , basking in the afterglow.

Guerlain had the brilliant idea to offer something for casual wearing and younger dispositions around 1999, the Aqua Allegoria line. Incongruent, with agile, ambrosial specimens alongside undoubtably acrylic painting flops, the line has thankfully picked up in the last couple of seasons (for instance see Guerlain Jasminora ) and Lys Soleia, the latest fragrance in the collection, is among the clear winners.

As announced previously, Aqua Allegoria Lys Soleia is centered around a semi-fresh, semi-tropical floral composition, which reproduces the sensuous aroma of oriental yellow lilies and the regal white lily. The treatment is initially leaning into the delicious tannning lotion aroma of classic European favorite Ambre Solaire, with a tangy hint of citrus ling-a-ling (and Guerlain is no stranger to great citrus, just witness Shalimar Light), rich in salicylates and the tropical floral note of ylang ylang as well as the greener part of the tuberose plant, heady and sensual. Lys Soleia is taking a page off both Guerlain's own Terracotta Sous le Vent dry oil and the green-powdery-lily strewn Vanille Galante in the Hermessences series by Hermes with its delicate veil of vanilla. The spicy touch of lily is nicely peppered, biting gently, bridging the gap between lily and ylang ylang. This tender and very temperately sweet fragrance doesn't really lose its sensuous tropical flower feel upon drying down on the skin, but enhances the muskiness of warmed skin and light creamy vanillic nuances.

Perfume enthusiasts who like Nuxe Parfum Prodigieux, Cartier Baiser Vole, Serge Lutens Un Lys and Hermes Vanille Galante are advised to try it; it shares kindred DNA. But so are lovers of feminine tropical florals who don't want oppressive clobber-you-down tiare re-runs smelling cheap. Lys Soleia smells eerily familiar and at the same time freshly renewed, with a delicacy and balance of composition that denotes true Guerlain mastery. Perfumer Thierry Wasser proves he can carry the baton after all. Who would have thought he'd do it with an Aqua Allegoria?

Available at major department stores £37/€51 for 75ml

 pic via simplewishes.tumblr.com

Etat Libre d'Orange Bijou Romantique: fragrance review

~You let yourself be impressed by that sailor with the pierced ear?

~But no...

Caïn to Pandora Groosvenore (nicknamed "bijou romantique" by said sailor) in Hugo Pratt's La ballata del mare salato/ La ballade de la mer salee comics book starring Corto Maltese

The French have a saying "le parfum bijou" denoting both the literal sense (a perfume carried in a jewel receptible) and the metaphorical (a fragrance that adorns and highlights the beauty of its wearer). Bijou Romantique by Etat Libre d'Orange comes with little of the irreverence that the French brand exhibits and plenty of the beautyfying factor. I'd call it féérique myself (fairy-like, fairy-made). It's delicate, lovely, and oddly savoury, breaking the impression we have of oriental gourmand (i.e. dessert-like) perfumes into tiny slivers, much as it was done with Etat Libre d'Orange Fils de Dieu, their other new release for 2012. Bijou Romantique stops just short of being "skanky" or "dirty" (in a good way) -see Amaranthine by Penhaligon's- offering a deceptive "bombshell" fragrance for those women (and the adventurous men sharing it) who demand that their perfume acts as morale boosting for those approaching them. An appeal as timeless as the beauty whose virtue has a "price far above rubies", a Scriptures phrase that serves as the motto for the company.

Composed by perfumer Mathilde Bijaoui it's no wonder; it was Mathilde who signed the critically acclaimed Tilda Swinton Like This, you see, and she's also the composer of that controversial ~but eminently interesting~ accord of fig and caviar in Thierry Mugler's Womanity.

With Bijou Romantique Bijaoui offers a nuanced composition that hovers on the precipice between savory and sweet, rich and satisfying, exploiting the subtle chocolate-like facets of iris and vetiver and contrasting them with the natural creaminess of vanilla and benzoin resin with a fresh lemony top note. Laboratoire Mane’s captive Evee ® molecule bridges the gap between the sweet elements and the soft rosy spices. As Bijaoui explains herself in an interview on French TV: "My luck at Mane is to have an important team of researchers constantly developing new molecules and finalizing new extraction techniques. Thanks to their extraction technique called "Jungle Essence" we perfumers at Mane, were able to create a new olfactory family, the sweet/savory family. The Jungle Essence technology allowed us to extract scents never extracted before: fig and caviar. Jungle Essence offers new possibilities, new scents, using ingredients non extractable through conventional methods. (nuts, coconut…) The Jungle Essence process produces a natural extract. This extract can be directly used in perfumed or flavoured compositions."
In Bijou Romantique the proceedings take on a darker, more complex character in the main plot, thanks to the inclusion of a musky-woody background where the sweet-liquorice note of patchouli is clearly detectable. Patchouli is of course a beloved niche fragrances element, coming back from the hippie 1960s with a vengeance, but in contrast to Nobril Immense by the same company where it's too potent, too sweet, here it's nuanced with the protagonist: the ripe fruity note of tropical ylang ylang and the soft rosy nuance of pink pepper.

Tender, inviting and multi-facetted, Bijou Romantique is like a nostalgic cameo pinned on the edge of a low neckline. Farewell Pandora!

The transparency and cozy gourmand factor of Bijou Romantique is sure to entice those who liked The Different Company's Oriental Lounge or Fendi's discontinued (but marvellous) Theorema and might be of interest for anyone exploring niche gourmand perfumes (such as the Micallef line Les Notes Gourmandes or those by Les Néréides)

Notes for Etat Libre d'Orange Bijou Romantique:

Bergamot, Italian lemon, pink pepper essence, ylang-ylang, clary sage, Tuscan iris, Jungle Essence coconut, Haitian vetiver, patchouli, benzoin, vanilla.

Bijour Romantique is available as Eau de Parfum 50ml at the official site, Henri Bendels, MiN New York and online from Luckyscent and Les Santeurs.

pic via http://ilmioblog-lu.blogspot.com and http://avozportalegrense.blogspot.com

Perfumery Material: Ylang Ylang/Cananga Odorata

"Poor man's jasmine" isn't quite the enthralling description, is it? And yet this is how Ylang-Ylang (pronounced "ee-LUNG-ee-LUNG") is affectionately refered to by perfumers, because the lowest grades of the oil are quite economical, especially for a flower essence. The inclusion of this naughty-looking yellow blossom in fragrances is legion to mention; contrary to what one might expect, not due to the lower costs, but due to its exquisite, heady, tropically sweet scent that is close to that of jasmine. Legendary perfumes such as Chamade by Guerlain, L'Air du temps by Nina Ricci, Patou's Sublime or Opium by Yves Saint Laurent are put on angel's wings thanks to this intoxicating blossom.

Botany & History
The botanical name Cananga Odorata is derived from the Malaysian word, “kenanga” which is the vernacular for the genus. The Genus Cananga has two species; only one of them is used in perfumery. Cananga odorata is the source of cananga and ylang-ylang oil and absolute while Cananga latifolia, which produces a functional oil, is also commercially used for other purposes.

The large, yellow-green, strongly scented flowers almost resemble tiny human parts, so it comes as no surprise that according to The Essential Oils Book by Colleen K. Dodt, ylang ylang:
“…. is believed to be antidepressant, aphrodisiac, sedative, calming, euphoric…It has been found effective in reducing sexual difficulties resulting from anxiety, stress, and depression.” Its effect is indeed exhilarating, introxicating, aphrodisiac!

Cananga odorata originated in South East Asia, discovered around 1740 in Malaysia by the French botanist Pierre Poivre, and it was introduced to the Comoros Islandes in 1909. It naturalized as far as Papua New Guinea, the  Pacific Islands and the Philipines; basically climates of humid warmth. It has also been introduced into tropical countries in Africa, Asia, the Caribbean and even the Americas, specifically as an essential oil plant.

Production of Ylang Ylang Aromatic Essences
The essential oil of cananga odorata is produced via steam distillation, resulting in two distinct products: cananga oil for the soap and toiletries manufacturingand ylang ylang oil, typically available in variations of grades (there are five of them and another one is a blend of the first 3, with the Superior Extra grade from Mayotte island off Madagascar being reseved for high quality fine fragrances; this is the one that Guerlain harvests for their exclusive boutique scent Mayotte in Les Parisiennes line). Ylang-Ylang Absolute is also available for the discerning perfumer: Extracted via volatile solvents, washing with alcohol the concrete rendered from the ylang ylang petals.The absolute has an intesely sweet-floral odour with a typical balsamic floral note. It aids diffusion and lingers for hours.  Last but not least, there is an ylang-ylang CO2 essence, a quite expensive and fine product distilled by carbon dioxide; a certain amount of pressure is applied and then the gas changes to liquid ensuring the preserving of the flower's odour profile.

Ylang Ylang in Perfumery & its Key Role at Guerlain &Chanel
For all its atrributes, ylang ylang is a very frequent floral essence in fine fragrance perfumery and a constituent in Vanille Galante. It naturally encompasses salicylates and eugenol (a spicy ingredient); the former in the form of benzyl salicylate is the basic ingredient in the Ambre Solaire suntan lotion, with its white flowers tinge, which is synonymous with summer vacations to many Europeans (The ingredient first entered the composition for its sunscreening properties and later overstayed thanks to the fond reactions of users to its smell).This is why many ylang ylang dominant fragrances produce the association with suntan lotions: so many people have used a suntan lotion aromatized with salicylates/ylang ylang in their lives! (for more fragrance notes associations refer to The Vocabulary of Scent)

For all practical purposes the scent of ylang-ylang has been instrumental in more legendary fragrances than we're anticipating. Fine grade ylang ylang is making its presence known even more than jasmine does in the iterations of Chanel legendary No.5 (and is an intergral part of other Chanel classics such as No.22, Bois des Iles and Cuir de Russie). It is notably a signature trademark of most Guerlain fragrances, including many of the revered classics, such as Mitsouko and L'Heure Bleue. Guerlain indeed value so much the production of ylang-ylang in Mayotte that they bought 20% of the plantation of Combani. Jean Paul Guerlain personally inspected the hectares with ylang-ylang there in the years from 1995 to 2002. Vicious tongues eventually squealed on him using illegal workers to pick up the flowers (because the cost on Mayotte was very high compared to neighbouring islands labourers), resulting in him abandoning the plantation and choosing to operate in the neighbouring island of Anjouan from then on.

List of Fragrances Highlighting Ylang-Ylang Notes:
NB. This list features perfume with predominant ylang-ylang notes, there are of course hundreds of other fragrances listing it as a secondary note.The links below direct to reviews.
Annick Goutal Songes
Boucheron Boucheron Femme
Cacharel Loulou
Calvin Klein Escape
Caron Nocturnes
Chanel Bois des Iles
Chanel Coco Mademoiselle
Chanel No.5
Chanel No.5 Eau Premiere
Chloe Chloe (original, 1975)
Dior J'Adore Eau de Cologne Florale
Elizabeth Taylor White Diamonds
Estee Lauder Beautiful
Givenchy Amarige
Givenchy Harvest Collection, Amarige Ylang-Ylang de Mayotte Harvest 2006
Givenchy Ysatis

Guerlain (discontinued) Aqua Allegoria Ylang & Vanille
Guerlain Chamade 
Guerlain Cologne du 68
Guerlain L'Instant de Guerlain
Guerlain Mahora/Mayotte
Guerlain Samsara
Guy Laroche Fidji
Grossmith Hasu-no Hana, Phul Nana, and Shem el Nessim
Hanae Mori Hanae Mori (i.e. "butterfly")
Hermes 24 Faubourg
Hermes Vanille Galante 
Jean Paul Gaultier Classique
Jean Desprez Bal a Versailles
Kenzo Jungle L'Elephant
Lanvin Arpege
Lancome Poeme
Laura Biagotti Venezia
Nina Ricci L'Air du Temps
Patou Sublime
Rochas Byzance
Teo Cabanel Alahine
Tom Ford Black Orchid
Tom Ford Black Orchid Voile de Fleur
Van Cleef & Arpels First

Related reading on Perfume Shrine: Perfumery's Raw Aroma Materials

photo of ylang ylang via Flowers Eddie Tam Makawao, Maui December 24, 2006 via hear.org