Ambrox/Ambroxan: a Modern Fascination on an Elegant Material

When a new raw material enters the perfumery scene only the involved few are cognisant of the fact. When this raw material however takes the role of manna from heaven in times of crisis, however (see how synthetically-derived irones for substituting orris butter produced "the year of the iris" and how synth aoud made 2009 the year of "oud") companies invest it with panegyrics extoling its qualities. The latest material to do that is Ambrox and if you thought you haven't smelled it before think again: Almost everyone has a rather good scent memory of it through the ubiquitousness of Light Blue by Dolce & Gabbana, composed by Olivier Cresp in 2001, to name but one of the scents which use this raw material in ample amounts. In synergy with other two synthetics, Z11 and Norlimbanol, Ambrox gives Light Blue that non-perfume smooth base which made it so very popular and instantly recognisable on commuters and elevator partners across the globe.

As is usual on Perfume Shrine when dissecting perfumery materials (this is the list with the posts on them) we revert to a little Chemistry 101 to explain Ambrox and its smell in detail. The chemical formula for Ambrox is C16 H28 O. Ambrox was therefore born through organic chemistry in the 1950s at the laboratories of aroma-chemical producing firm Firmenich SA as a substitute for ambergris (grey amber) which was very expensive for wide use in fragrances and exceedingly scarce. (You can read more on ambergris and its commonalities/differences with the term amber on this article). Although used interchangeably with Ambroxan as they share almost identical odour profile, they are not one and the same. The construction of Ambrox follows the route of sclareol, a product of the process of clary sage, a natural essence known to aromatherapists for many years [source]. Nevertheless another path exists for Ambrox synthesis, this time from labdanoic acid, since 2002. The main diterpenoid of the acid fraction of non-polar extracts of Cistus ladaniferus L.) converts using an organoselenium reagent, is then oxidatively degradated in its side chain, and finally cyclization of the resulting tetranorlabdan-8α,12-diol happens. Thus, Ambrox is obtained by a six-step procedure in 33% overall yield from methyl labdanolate. [source] Other paths include synthesis from (E) Nerolidol and β-ionone, as well as through (+) -carvone and thujone. [source]

Ambrox is typically used as one of the base notes of perfume compositions, due to its extremely lasting velvety effect which oscillates between an impression of ambergris (salty, smooth, skin-like), creamy musky & labdanum-like (read on labdanum on this link) and with "clean"/blond woody facets in the mix too. In short, a fascinating molecule that presents itself as a prism through which different facets can shine. Its reception is undoubtedly one of positive response: You're hit with something that smells warm, oddly mineral and sweetly inviting, yet it doesn't exactly smell like a perfumery or even culinary material. It's perfectly abstract, approximating a person's aura rather than a specific component, much like some of the more sophisticated musk components do. Fittingly, Ambrox solves some of the shortcomings of the latest IFRA restrictions on several musks and animal-like base notes. No wonder it's been used so much in perfumes in the last couple of decades! Although one might argue that synthetics replicate naturals due to increasing constrictions on formula costs on the part of perfume companies, the truth is Ambrox is relatively costly in the mostly inexpensive world of synthetics. However until recently companies were reticent into mentioning its inclusion in a perfume formula. It took the pioneering guts of Geza Schoen and his niche brand Escentric Molecules to elevate chemistry into the realm of bottling single molecules in bottles to be put on one's vanity or bathroom shelf: Molecule 02, solely an Ambroxan dilution was coupled with Molecule 01 fed on only Iso-E Super (details on that material on this link).
Recently companies however took on a different path, actually boasting on their flamboyant, mono-chromatic use of this popular material, thus making ultra-hip Parisian concept-store Colette’s newsletter talk about "fragrances fed on Ambrox"! 2010 might well be the year of Ambrox as apart from Juliette has a Gun who boasts on their sole use of Ambrox diluted in ethanol for their Not a Perfume, other companies bravely declare the emphasis on this synthetic: Another 13, from the New York based brand Le Labo and M Mink by Byredo. The latter fragrance uses Ambrox alongside chypry, aromatic and animalic tonalities which are reminiscent of ink.
Whatever you might think of it, we haven't seen the last of Ambrox yet!

List of Perfumes containing perceptible Ambrox/Ambroxan at the base
(Listed in diminishing order of perceptability. NB. The highlighted links lead to reviews/more info):

Not a Perfume by Juliette has a Gun
Molecule 02 by Escentric Molecules
Another 13 by Le Labo
Calamity J by Juliette has a Gun
Mille et Une Roses by Lancôme
Eau de Fleurs de Capucine by Chloé
Light Blue by Dolce & Gabbana
Vetyver by Lanvin
Géranium pour Monsieur by Frédéric Malle
Baie Rose 26 by Le Labo
M Mink by Byredo
White by Lalique
French Lover by Frédéric Malle
Portrait of a Lady by Frédéric Malle
Rumeur by Lanvin
L'Eau d'Issey Goutte sur un Pétale by Issey Miyake
Midnight Poison by Christian Dior
Emporio Armani Diamonds for Men by Armani
Silver Black by Azzaro
1881 Intense pour Homme by Cerruti
Extravagance d'Amarige by Givenchy
Cuir pour homme by Esteban
A Scent Eau de Parfum Florale by Issey Miyake


Please note that another name for Ambroxan is Orcanox, such as mentioned in Etat Libre d'Orange Malaise of the 1970s. 


pic via perseus.blog.so-net.ne.jp

Jivago 24KGold and Jivago White Gold: new fragrances

The worship of gold has been synonymous with man (and woman) since antiquity. Now it enters fragrances as well. Building on the success of 24K, and continually inspired by the powerful meaning, positive energy and sheer beauty of gold, Ilana Jivago has created the JIVAGO Gold Collection.

24K Gold by ILANA JIVAGO – The Fragrance of Everlasting Love
An elegant, beautiful and feminine floral blend, reminiscent of great loves in life.
Opulent and precious, 24 karat gold adorns those women who have a taste for timeless elegance. ILANA JIVAGO 24K Gold is a luxuriant, modern floral blend showcasing the romantic marriage of Asian Jasmine and Tuberose, flanked by even more flowers: Bulgarian Rose, Lily of the Valley and Orris. A final note of Amber at the base offers a grounding finish, making this scent evocative of true everlasting love. ILANA JIVAGO 24K Gold contains genuine 24 karat gold as an essential element of the composition for positive giving energy. [sic]

White Gold by ILANA JIVAGO – The Fragrance of Pure Love
A delicate, clean and sensationally chic scent, inspired by the idea of love for no reason. Reflective and lustrous, white gold is worn by women who appreciate understated chic. Fresh and delicate, ILANA JIVAGO White Gold is a sparkling floral fragrance that subtly shimmers with a classic bouquet of White Peony, Lily of the Valley and Orris at its heart. These florals rest delicately upon a base of precious Rosewood, Radiant Musk and sultry Vanilla, adding a hint of sensuality to the composition. ILANA JIVAGO White Gold contains genuine white gold as an essential element of the composition for positive giving energy. [sic]

The JIVAGO Gold Collection for Women is available at www.ilanajivago.com and comes in: 2.5oz. Eau de Parfum, SRP $130; 1.7oz Eau de Parfum, SRP $105.00; 2.5 Parfum Diamond (24K Gold only), SRP $104.00; Eau De Toilette 2.5oz, SRP $87.00.

Amouage Opus IV (Library Collection): new fragrance

This December, the House of Amouage is uniting the world against AIDS with the global release of Opus IV from its Library Collection. The latest inspiring creation was especially crafted to instill knowledge and empowerment in efforts to promote HIV / AIDS awareness by Creative Director Christopher Chong, who worked assiduously with renowned perfumers in Grasse.

“Our fragrances have always centered on delivering a distinct and compelling message, not just the creation of artistic and beautiful scents,” expressed Chong. “With the startling number of new HIV infection cases reported globally each year, education remains a powerful and paramount instrument to prevent the spread of HIV and grant universal access to HIV prevention, treatment, care and support services. Opus IV is our contribution to raising awareness on this growing epidemic across all corners of the globe, which today is one of the world’s most pressing public health matters.”
Chong added that Amouage is exceptionally proud to donate fifty percent of the worldwide profits from Opus IV to the National HIV/AIDS Prevention and Control Program (NAP) in Oman, an initiative supported by the Ministry of Health, World Health Organisation, United Nations Children’s Fund and United Nations Population Fund.

Opus IV opens with luminous and invigorating notes of Lemon, Mandarin and Grapefruit with a warm spicy mantle of Coriander Oil that awakens the senses. The heart is characterized by the sharp and exotic Elemi Oil, Cardamon and Cumin that pervades to a sweet blend of Rose Berries, Rose and vibrant Violet Leaves. This inventive fragrance finishes with woody and smoky undertones of Labdanum, Frankincense and Musk. The perfumer is Jacques Fior (of Etro fame) who has closely collaborated with Christopher Chong.
The Library Collection which now includes Opus I, II, III and IV, is a celebration of integrity, creativity and virtuosity. Inspired by the knowledge and experience drawn from the art of living, the Collection unfolds a contemporary face to Amouage while preserving the elegance and effortless classicism synonymous with the brand.

In the USA, Opus IV will be available at Bergdorf Goodman and MiN Crosby. In London, at the Amouage flagship at 14 Lowndes St, Harrods and Selfridges. Opus IV retails for US$325 3.4 oz

Calvin Klein Beauty: fragrance review

I am reminded of the Greek term for "beautiful" while contemplating the concept of the new Calvin Klein feminine fragrance, Beauty. The term is όμορφος which literally translates as "of good shape". Contrary to just a lucky roll of the genetic dice, nevertheless, the Greeks have another word to describe someone who impresses our aesthetics with their comportment and appearence, both: ωραίος. This term etymologically comes from the phrase "of its time" and further signifies someone that is in equilibrium, in harmony with the surrounding world: Clearly being ωραίος requires some degree of intellectual and aesthetic effort, contrary to όμορφος! And yet I can't really say that Beauty by Calvin Klein is either. It's pretty (effort number 3 to describe aesthetic value!) and will wear well on many wearers, but in view of the above it fails to instigate either the sense of awe that a DNA-induced Royal Floss would or the grudging admiration a witty and wily leading of the cards in a whist Grand Slam would produce. Beauty is the equivalent of a computer solitaire game; it passes the time pleasantly and that's it.


Supposedly the fragrance was created to support Calvin Klein's clothes collection, with no aspirations of outward seduction (contrary to Euphoria or Obsession which play their intentions face up on the table). Thus Beauty has been promoted as a scent for mature women who choose fashion from the CK line and enjoy his familiar style and minimalistic brevity. To incarnate these, the creating team chose the calla lily. Now calla lilies are not especially renowned for their potent scent (other varieties are prefered, more on which on this article on Perfume Shrine) so perfumer Sophie Labbé turned her attention to ambrette seed for a little intimacy (it's a natural source of musks), jasmine for a floral heart and cedar for a Laconic, dependable base; or the "neo-lily" as the press material would want us to believe. Briefly speaking, Beauty by Calvin Klein doesn't really smell of any of these components. Probably because these are fantasy notes meant to evoke a feeling rather than a photorealistic representation. Its intent is to follow the path of best-selling Beautiful by Lauder, minus the stigma of "old" which an 80s fragrance would risk producing, and to capture the attention of late 30s-early 40s women who secretly love Daisy by Marc Jacobs but find its "just washed my hair & put a plastic flower on it" contraption too young for them. It's also intended for an audience who shy away from the "dirty" indoles (molecules naturally hidding in white flowers) ~an idea which incidentally Jacobs also tackled with his chaste Blush~ and those who are wary of offending people in the office space, yet want something that has a hint of feminine personality; not another brief splash of eunuch citrus or a super-clean musk that passes as fabric softener... In those regards Beauty succeeds.

The scent of Beauty by Calvin Klein overall projects like a soapy fresh, peachy and somewhat green tuberose/jasmine in the mould of Do Son by Diptyque or Voile de Jasmin by Bulgari with the requisite "clean musk, clean wood" drydown with only a hint of vanillic sweetness: the concept of a fresh floral jasmine scent with a wink of synth lily . Only whereas the charming rural iconography of Diptyque and its Vietnamesque inspiration provided a plausible excuse for a timid, beginner's tuberose lost in the bamboo shoots of the jungle, the much more impressive (and yes, urbanely elegant in its brushed aluminum) bottle of Beauty ~fronted by model/actress Diane Kruger no less~ predisposes for more, so you're kinda left hanging there... You can find an inexpensive and pleasant jasmolactone-based fragrance similar to this one in Sonia Kashuk's Gardenia No.1, as well as in several body products and shower gels advertised as boasting fresh jasmine or gardenia notes ~the latter also based on jasmolactone molecules (you can also detect the accord in Labbé's own refined "gardenia", Cruel Gardenia for Guerlain's boutique exclusives). So, it all depends on whether you like the CK bottle enough to purchase. In this card game, I'm afraid we've been redealt.

Etat Libre d'Orange Secretions Magnifiques: fragrance review

I'm in the attic of an old video store downtown. Stuffy and with the permeating smell of hot, new plastic from the inner jackets of DVDs with questionable material. The seedy sales assistant is dressed and "groomed" like Ian Lamont in the disastrous remake of The Jackal, only he utterly lacks any charm Jack Black naturally possesses. He's oggling female customers with a roving eye, but it is actually the shy, low-browed "help" with the upstraight collar that is really a sexual offender. That attic smells of dried up semen and surreptitious impositions on unwilling females, of threat and defilement, of a sense of panic where your trachea closes as if you can't breath and no voice can come out...no matter how many primary colours change hues beneath your shut eyelids.

I'm in the operating theatre of a hospital, lying supine and cold. The ceiling above me has the listless greyish white of ashes in a crematorium and I feel like I should belong in one. Lochia is oozing off me, the burden of having my guts torn out, hatched job of 20 weeks when the air was still pregnant with hope. There are no salty tears falling off to the edge of the ears making the familiar plonk sound, only the buzz of the fluorescent lights atop. Nothing moves save the mops across the corridors spreading another layer of bleach on the floors.

I'm in a small African camp where Action Aid is volunteering. A teenage mother of no more than 13 is sitting back up the wall of a thatched cottage, as the weather is taking a turn for the damper, her baby infested by a thousand flies, in the same position as it last had grabbed her breast in an attempt to draw life-sustaining liquid. Liquid which trickles down still under her expresionless face, stale, and mixed with sweat and the scent of famine; whitish liquid on black skin, so agile, so puerile, you think you could take this mother and lull her to sleep herself.

Sécrétions Magnifiques rather amazingly smells like all of these places. I just don't want to be in those places...ever.

Definitely out of the Guy Robert perimeter of perfumery standards ("perfume should smell good") and into avant-garde in earnest, this is a fragrance that acts like Duchamp's Fountain (Urinal); it serves as a springboard for discussion more than an art piece to put and enjoy in someone's home. Smelling aquatic-metallic with an algae note and a lot like sweet floral notes and coconut blanched in bleach (featuring Azurone, a Givaudan trademarked "clean" note), with a spattering of spoiled condensed milk and pure bile in the mix as it "opens up", Sécrétions Magnifiques by État Libre d'Orange is a scent not to leave anyone indifferent and is both totally original and undoubtedly a technical feat (the demonic notes reverberate into eternity opening up with gusto). Supposedly it's trying to replicate scents of saliva, milk, blood and semen, these magnificent secretions for which humans are known (if you were hoping for Eau de Merveilles though, forget it) but there is absolutely no animal hint or human intimacy, rather a sterile Alien accord that is a study on every female fear.
Its perfumer, Antoine Lie, has been known for his work at Comme Des Garcons (888, Lime and Grapefruit from the Energy C series, Wonderwood as well as Daphne), as well as others in the État Libre line (Tom of Finland, Rien, Divin Enfant, Je Suis un Homme, Don't get me wrong baby). Sécrétions Magnifiques by État Libre d'Orange is available as Eau de Parfum. Its fame precedes this bête noire; approach with a sense of respect.

Notes given for Sécrétions Magnifiques:
Iode accord, adrenaline accord, blood accord, milk accord, iris, coconut, sandalwood and opoponax.

For a funnier take with less drama, watch Katie's review on Youtube.

pic originally uploaded on mua by mzterrim sent to me by email