A new floral chapter begins with the upcoming Chloé Eau de Fleurs collection: three scents inspired by classic flowers, Lavande, Capucine, Néroli, and encased in similar architectural bottles, distinguishable by the shade of their jus and the raw material they're referencing (Reminds you of niche "collections"? Thought so!). Let's see them one by one:
Chloé Eau de Fleurs Lavande - Lavender or Lavandula officinalis
An absolute echo of masculine fragrances, lavender has always inspired perfumer Domitille Bertier (IFF). “When I close my eyes and breathe in lavender essence, I imagine sheets drying in the sun and the freshness of summer days. I’ve wanted to create a women’s lavender fragrance for a long time.” Thus, when the Artistic Director of Chloé, Hannah MacGibbon, asked her to compose a feminine fragrance based on this androgynous material, Domitille was guided by her longstanding dream. “I used one of the noblest lavenders of our palette”. This essence was fractioned to lighten its coumarin base note. Without this almond-like aspect, it becomes an evanescent and airy aura of lavender. “I wanted a simple signature, the impression of an eau fraîche with a real perfume structure.” On the skin, the lavender of Chloé eau de fleurs Lavande seems herbaceous and tinged with citrus, alongside violet and bergamot leaves. Then, a tea accord prolongs the presence of bergamot into the heart of the formula. Lavender delicately transforms. The iris concrete gives it this verticality. Finally, musk envelops the allure in sweetness, while cedar, vetiver and cashmeran fuse with the ambergris accord to give a sensual tempo to the composition. An olfactory challenge that puts lavender back into the feminine field of possibilities.
Chloé eau de fleurs capucine - Nasturtium or Tropaeolum majus
With its interlocked leaves and petals, the nasturtium closely guards its secrets. One must dream and fantasize about it to see its presence in a perfumed composition. “I like the simplicity of this flower, which grows in my garden,” admits Louise Turner (Givaudan). “It seems to come straight from an antique botany book or herbarium.” Louise is inspired by her knowledge of wild gardens. She blends refreshing citrus – bergamot, lemon and neroli – with galbanum essence. A concentration of chic, this rarely used crisp green note offers a timeless inflexion to the fragrance. Behind this dense foliage of galbanum and sage, Louise adds a few aromatic touches of juniper berry, like a reference to a man’s wardrobe. And, at this moment, the petals begin to blossom on the skin. An impressionist sensation of faceted flowers of rose essence, rose absolute, jasmine and lily of the valley enwraps the heart of the formula like a mist from an unknown origin. Finally, ambroxan – a sensual and woody amber ingredient – melds with cottony musk to form a comforting halo. .
Chloé eau de fleurs néroli - Neroli or Citrus aurantium var. amara
Immediately recognizable, neroli essence makes everyone smile. Nostalgic of childhood, it diffuses its freshness in numerous perfumery compositions. This also makes it difficult to use: “We had to make the eau de fleurs néroli unique and prevent it from smelling like a baby care product,” explains perfumer Aliénor Massenet (IFF). “I have this very striking memory of a trip to Tunisia, when I walked through a field of bitter orange trees in blossom. And I dreamt of a vibrant, modern and noble neroli.” Surprising one and all, Aliénor Massenet decided to combine mandarin and orange in the head note with a typically masculine aromatic note: rosemary. This explosive dry herb underlines the bitterness of citrus fruit. At the heart of the formula, an exceptional high-quality neroli is swirled into an accord of peony petals and clary sage. With its fresh, spicy, floral and tobacco-like aspect, sage reveals tea accents that raise neroli to the height of modernity. Smitten with amber notes, Aliénor blends white musk, a trace of Tonka bean and an overdose of amber in the drydown for a “bare skin” sensation, along with unexpected, masculine cedar wood. Sweet, yet never innocent, floral and woody, fresh and sunny all at once.
Available from February 2010 exclusively at Saks Fifth Avenue and Chloé boutiques, 100ml for $135.00
info &pics via press release