Tuesday, January 11, 2022

Three Case Studies from 2021 Mapping the Way into 2022: Fragrance Market Cues

 Apart from the pandemic, which made 2021 a very hard year to test out fragrances in physical stores, since testers were removed, there were three significant signposts that pertain to the fragrance market at large and which dictate how 2022 and the coming years will flow. 

 

DIOR & SAUVAGE: Ads and Representation

When the ads for the men's Sauvage Parfum with Johnny Depp first hit the scnreen with images of the wild American countryside, and descendants of Native Americans dancing ritualistically in late 2019, I remember thinking "the only thing worthwhile about this synthetic swirl whichpasses for perfume is its advertisement ”. Being a true harbinger of failure, the ad was harshly hailed as cultural appropriation.

Having no shares in Dior, or in the monstrous behemoth of LVMH to which it belongs, I find that it is one of the few times that the audience proved to be less informed than the house. The counselors of the house had done a thorough research, in order to be completely respectful of the context towards the minorities of the natives. They even named the native people who participated in the project. However, the French connection of sauvage with silk fabrics with a weave anomaly, the most "irreconcilable", was completely lost in the Anglo-Saxon language. Thus in the collective unconscious, as is often the case, the conflation of the name sauvage (= savage) with the depiction of Native Americans, was the strike of death… Advertising was withdrawn in 2020. 
 
Dior exhibited quick reflexes for the main face of the campaign. Johnny Depp's cancellation apropos his trial with his ex wife, Amber Heard, was completed in 2021. And while the lawsuit, which Depp lost, concerned his own lawsuit against the British media for libel, in the public consciousness it was as if every charge against him had been proved. Acting as Pontius Pilate, Dior froze every ad with the old protagonist in 2021. Just 3 weeks ago Dior announced the replacement of the main person in the Sauvage campaigns with the French footballer Kylian Mbappé.
 
How the American public, which is targeted by designer brands, will identify with a person so French and especially with a footballer (a sport that is much less popular in the US than in the rest of the world) is an issue that obviously did not concern them. And the reason is simple. Sauvage sells itself, since its release in 2015, with the intensive promotion that has been given to it so far in stores. In other words, LVMH only cares to be considered politically correct, so as not to risk a second John Galliano controversy… For those who do not remember, Galliano was also (justifiably) fired by Dior when he had an unacceptable anti-Semitic outburst in a Parisian restaurant, which was broadcast extensively.
 
 

Billie Eilish's breasts and the vanilla of her dreams 

 
To say that the American pop singer is the pop phenomenon of the last 2-3 years is an understatement. Billie wrecks havoc on the Net, with her body image disorders, her exposure to porn from the age of 9, her loose clothes that seem to swallow her, and the viral photo shoot for Vogue with corsets. So she released her first perfume , like any self-respecting celebrity. Eilish by Billie Eilish, currently available in the US.
 
 The choice on the one hand of the scent, and on the other hand of the bottle for Eilish, arouses the interest of any student of pop culture. Regarding the actual scent, while one would expect a fragrance as subversive as the image of the young singer - a breath of fresh air in a hyper-sexualized environment that visually projects pop stars as concubines at the very least - is a predictable vanilla. The launch was accompanied by the usual claims that "Billie was dreaming of the vanilla she could not find and decided to make her own". (I swear, I've been hearing this exact tag line ever since Donna Karan introduced her own fashion house at the close of the 1980s-early 1990s). 
 
As for the perfume bottle, it represents a bust of her body, with her breasts overemphasized. The official version claims she personally chose this mold because she is very proud of this segment of her anatomy. Cool I'd say, self-emancipation! Only there's the catch that the company that oversees the perfume project, that is Parlux (who released the perfumes of Paris Hilton among others) probably wanted to compete on an equal footing with the independent brand of the Kardashian sisters, KKW (Kim Kardashian West, from when Kim was still married to Kanye). Said independent company released some very successful commercial perfumes under the KKW umbrella in the last 2-3 years, with bottle-molds made out of the trunk and infamous hips of Kim Kardashian…
 

100 Years of Solitude for Chanel No.5 

 
It sounds like an oxymoron, but it's really not. The most famous perfume of all time does abysmally in blind tests. Typically, when we give it to modern audiences to smell and evaluate it, without telling them what they smell, it is rated much lower than it's really worth. The perfume continues to be produced and sold, but not actually worn! Gifted, symbolically, totemically, but safe-kept… 
 
The Ψηανελ company, however, is very careful in maintaining the legend of Chanel No.5. With various screenings, revealing "reports" about his bottles on the nightstand of Marilyn Monroe (its most famous customer), and snippets in the history of its creation. 
Ernest Beaux, the perfumer of Chanel, actually envisioned his original formula one night in the Arctic Circle, in the ports of the soon-to-be Soviet Union. The generation of millennials and generation Z no longer finds contact points with it. 
 
 A friend, a critic and acclaimed author had said about it, “Chanel N ° 5 remained more wearable than most old perfumes, but it shows its age again. This is not an argument against him. In fact it is just the opposite. There is a royal correctness in N ° 5 that you will not find in a perfume of Comme des Garçons, and an extreme or boldness in Comme that you do not find in N ° 5. As long as you understand what you are communicating with either one or the other.”  
Modern audiences are familiar with vanilla (see Billie Eilish above) in thousands of variations and the soapy sophisticated profile of No.5 looks heavy, formal - and oh mon dieu "old lady"! (age racism for perfumes is the last bastion) This year's 100th anniversary for Chanel No.5 was therefore celebrated with a series of "collectible" body products and items (such as a water bottle and stickers!) called FACTORY NO.5 at stratospheric prices for what they offered… The highlight was Chanel's Advent Calendar, offered at a steep price, with some flimsy products (there were stickers again...), key chains and other such trinkets. The influencers were rampant with calling out Chanel on Tik Tok. And rightly so. For half the  price you could have gotten the advent calendars by Dior or YSL with normal useful products.
 
So corporate hypocrisy got a big churn during 2021. Fragrant market please beware of such phenomena in 2022. 

Tuesday, January 4, 2022

Milano Fragranze Naviglio: fragrance review

 Finding one's perfect soapy fragrance is a question of defining the scent of soap in the first place. Will it be the classic Camay and Lux soap of yesteryear, which smelled of roses and aldehydes? Will it be the original Dove with its iris-musk aura or its newer iterations with fruits and coconut? Are we talking about chamomile and the botanical smells of pine and lavender, perhaps of jasmine and flowers, allied to powerful powdery aspects, or are we concentrating on fatty aldehydes known from Aleppo and Marseilles soap which smell like clean laundry on a line? I'm personally quite fond of the latter, to be honest.



The promise of Marseilles soap, in its own particular way both sweetish and fatty-acrid, is strikingly fulfilled in Naviglio by Italian niche brand Milano Fragranze. It does smell soapy, really soapy-smelling! The perfect scent for capturing summer cleanliness, but also great for year-round, when you want to project that pristine white, bright impression that is deliriously happy, like lily of the valley bells peaking through the grass on a warm day.

Although we're prepared by the brand for a marine fragrance, with the mention of the canals outside Milan, the aquatic notes here are not the sort met at the seafront, salty and/or with whiffs of organic matter decomposing. In Naviglio, they instead recall the clean ambiance of a humidifier, the lovely sweetish scent of water ponds, and dewiness on a climbing ivy. This effect reminds me of two quirky little scents, Rem by Reminiscence and Ivy by the Fragrance Library (Demeter). It's captured perfectly here, and alongside the soap, it creates a charming, easy-to-wear fragrance. 

Bonus points for its incredibly long-lasting quality. It radiated on my skin for the full 12-hour mark!

Wednesday, December 29, 2021

Woudacieux Mousse d'Arbre Gris: Fragrance Review

 

There are few things I appreciate more than stumbling upon a clever word play which intrigues my mind and excites my hopes for something unusual. Mousse d'Arbre Gris was one such thing in the perfume world, and it caught me by surprise, since I had not heard of the Woudacieux Haute Parfumerie brand before. Lucky for me, the Internet and its wonders has a way of introducing me to all sort of bright ideas. And so, on I plunged and tried the fragrances.

 

Mousse d'Arbre Gris immediately impressed me. The wordplay lies in arbre being tree in French, while ambregris is grey amber, the notorious perfumery ingredient from sperm whales. And mousse is froth, foam, the fluffy texture of a dessert or lather. In short, it's not what it seems, it's so much more. 

All the Woudacieux fragrances I tried give the sensation of high ratio of natural extracts in them. They have this herbal, primal quality about them. The initial spray of Mousse d'Arbre Gris is redolent of jatamansi, or spikenard (the Latin name Nardostachys jatamansi indicates being part of the honeysuckle family). Native to the Alpine Himalayas and mentioned in the traditional medicine system of Ayurveda, jatamansi/spikenard is precious and important.

The scent of Mousse d'Arbre Gris is both green, herbal, resinous, between salty and warm-powdery -it gives mysterious and welcoming vibes of the vegetal and earthy kind.
The brand as a whole has a hippy-classy quality about them, the fragrances are vegan and produced in limited batches (2000 were created for this one). The illustrations speak of an affinity for botanical sketches on old books, and the fairies that seem to be dancing on the labels give an impression of a Victorian album.

It's a quiet and introspective scent that projects moderately and creates a sense of allure about its wearer. The synergy of synthesized castoreum,civet and ambregris gives a rich body behind the greener and floral touches of the top. It's supple and soft, ambery, non invasive yet still very there. The company introduces it as "an introductory turn on for both sexes" and it really is.

The 20% concentration of compound in the Eau de Parfum ensures a great lasting power to the mix and a value for money application. You only need a couple of sprays I found to fulfill the frothy mix of mossy-herbal softness aura around you. The bottle can be found on the official website. You can see images of the brand on their Pinterest account.

 

Tuesday, December 14, 2021

At the moment: December 2021

 It's been almost two years since my last At the Moment post. Whew, what a realization. These past two years with the pandemic have taken a toll on everyone I suppose. It was productive for me, though I understand it's not the same for all. 

So please do share your own At the Moment snapshots in the comments, if you like. 

 illustration by Jordi Labanda, via pinterest


WRITING

I recently finished writing the perfume part to a small perfume & poetry booklet masterminded by Manos Gerakinis, called MG Connections; it features poetry by Christos Koukis. It's going to be published soon, will keep you posted. 


I'm currently writing for a high-profile digital publisher in Greek and we have exciting plans together. More to come!


 READING

It has been many, many years since I first read 1984, but the pandemic inspired me to take another look. It strikes me as rather ironic that the book is being interpreted both ways, by either part of the political fence. It just goes to show you how "newspeak" is a real thing. 

My other companion at the bedside table is The Templars and the Asasins:The Militia of Heaven by James Wasserman, which made an appearance here. It's a history book about the two battalions of the churches of Christianity and Islam respectively. In it the writer provides evidence about the interaction of the Knights Templar and the Assassins in the Holy Land, which helped transform the former into an occult society. 


SCENTING  

I'm discovering all the things I missed during the quarantine months and revisiting older staples. I noted down The Inimitable Mr. Penhaligon's (linked review -nice but not groundbreaking at all), Imperial Amber by Graham & Pott (linked review-very nice, very smooth oudh scent), and the very new Woudacieux Haute Parfumerie brand with its high ratio of naturals in the blends. 


New discoveries of older stuff include the morning fresh Eau d'Ivoire by Balmain (review), Dolce & Gabbana red cap for women (review & history), Halston classic (review & TV show reference analysis), and photographing my beautiful Guerlain perfume bottles. They do look lovely to my eye, I must confess.   photo by Elena Vosnaki
STYLING

Lately I became obsessed anew with long silk scarves to be worn round the neck. My collection already comprises many in vivid shades of celadon, Hermes orange, fuschia, bright green, icy blue and fluffy ivory,some with motifs, some plain. And I intend to continue wearing them and collecting them in the coming months (my Christmas wish list already has one in it). They give me a sense of comfort, seclusion and snuggly protection, which is great for the winter months as well as for the uncertain times we're living in. 

 

LISTENING

J.S.Bach is a perennial favorite for mental work, it sort of organizes the brain to function optimally I think. St.Matthew Passion, BWV244  is currently at the desktop playing. Magdalena  Kozená's rendition of Erbarme dich, mein Got, set to images from Tarkovsky films, is chilling.


 

Please let me know your own personal highlights at this moment.

Monday, December 13, 2021

Anne Rice's novel Exit to Eden and the author's favorite Chanel perfume

 Anne Rice, the author of the gothic novel Interview with the Vampire, among many many others in different genres, has died at the age of 80. You might have read the obituary, you might also have read her books, she was mighty popular; and for good reason.


The sad news of her passing prompted a memory to surface, one I don't believe I have talked about before. In one of her novels, Exit to Eden, a bdsm erotica novel from 1985 written under the nom de plume Anne Rampling, and later under her own name, there is an exquisite (her favorite word) excerpt that focuses on perfume perception.

The plot line goes like this: They call her the Perfectionist. A stunning, mysterious, and fearless sexual adventurer, Lisa is founder and supreme mistress of The Club—an exclusive island resort where forbidden fantasy meets willing flesh. A thrill-seeking photojournalist, Elliott risks his life daily in the most dangerous, war-torn regions on Earth. Now he has come to Paradise to explore his most savage and vulnerable sexual self, committed to the ultimate plunge into personal risk.

In the initial chapters, when Lisa and Elliot first play together, a mention of Chanel perfume is mentioned. 

"Tall but not as tall as all the men were here. And there was that sweet, intoxicating scent of Chanel. No doubt about it. She was there. The woman in my life."

and elsewhere

"The perfume was Chanel, and it came in little waves, like with her pulse."

 Chanel, but which Chanel perfume? At the time of printing, mid-1980s, the available feminine fragrances in circulation were predominantly Chanel No.5, Chanel No.19 and Cristalle. And out of the three, No.5 seemed more likely to be the candidate for the piercing, projecting, sweet fragrance mentioned. Or so I thought. I had forgotten that in the USA, where Anne Rice resided, the cult of an old Chanel perfume had never died and the scent was still available for purchase.

Anne Rice herself has shed light into her personal favorite perfume, stating " For over thirty years, I've been wearing Chanel No.22 and Chanel has stopped making my favorite perfume. [ed.n: she lamented it being discontinued in the 1990s before the re-issue in the Les Exclusifs line after 2005] I hope they make chanel no.22 again."  In 2014 she was also put into record in an interview on The Guardian as claiming No.22 by Chanel being her favorite smell. 

Which is odd in regards to being included in the novel, since its cultural image was as far removed from the whips and chains brigade as possible.  


This discrepancy however is very much helping to delineate the character of both Lisa and Elliott and to foreshadow their blossoming romance which turns them from bdsmers to vanilla lovers by the end of the book.

Many have wondered over the years whether Anne was part of the Scene herself; some of her descriptions sound true and really heart-felt, quite the opposite of 50 Shades of Grey. I guess we will never know for sure. One thing is for certain, ms. Rice put something of herself in one of her literary characters. And I find that quite touching. In the moment of her passing, I hope her dear ones remembered to sprinkle her belongings with a final spray of No.22

photo borrowed from poshmark

Related reading on Perfume Shrine: Chanel reviews & news, Aldehydic Floral Fragrances for Beginners, BDSM and scents.

Wednesday, December 1, 2021

My Cultural Path: The Making of a Perfume Historian

 

I suppose it was all pre-mapped out for me in a way, but like Indiana Jones famously said “there’s no X marking the spot.” I found the way to being a perfume historian while enjoying myself.  

Thus begins my autoethnography article for The Autoethnographer, a new publication which focuses on how I mapped out a path for myself combining historical and archeological studies with perfumery. Dr.Marlen Harrison invited me in an interview to describe my fragrant beginnings and the cultural axis on which my olfactory impressions were formed.


In narrative inquiry we come across subjects shaping the matter through their own “digestion” of facts, so to speak. It’s a very interesting approach to fragrance especially, because beyond the scientific facts, which can only be unlocked with gas chromatography and a mass spectrometer, personal tales give a more telling and more engaging sense of what any perfume is about.

 

Personally, and I might be wrong, I do not believe that it is even possible to entirely exclude one’s own approach to inquiry. There can be no author-evacuated history, because the historian is a product of their own times, they belong to a school of methodology, etc. This is why history is not an exact science like chemistry, but it is also what makes it fascinating; it’s different reading different books.

One is always in motion with history, events of the past are in a constant interaction with the present. 

 These lived experiences are hard to shake off. And they do tend to come up whenever I think of smells, because they inform my perception, so in that sense they become autoethnographic. When I smell a purely “American” perfume I tend to expect something clean and impressive in terms of claiming an area of a square foot around the wearer. When I think of Far Eastern scents I expect the woody and airy incense of the temples of those regions, or of the humid jungle seeping into the mix. Sometimes the final impression is juxtaposed with those primal expectations, so the aesthetic approach in writing follows two paths, one of fruition and one of refusal.


Please read my entire piece here on the Autoethnographer. 


Friday, November 19, 2021

Eau d'Ivoire by Balmain: fragrance review

One often sees young girls looking for a perfume for everyday -clean, that will be well liked by their entourage, that will make them feel feminine, and in full possession of the coolness of their youth. They're offered a pile of branded products in big department stores, and one tends to feel a little bit sorry for the embarrassment; too much choice, but too little distinction. Yet small gems await in the wings. Eau d'Ivoire is a cooler and more modern style variant of the re-launched Ivoire by Pierre Balmain (which gave us legendary fragrances like Vent Vert, Miss Balmain and Jolie Madame) a year later, in 2013. 

 

The relaunched contemporary Ivoire by Balmain is also beautiful, with an aldehyde arrangement of cleanliness and soap, less retro-"mommy" compared to perfumer Francis Camail's 1979 original Ivoire (for some funny reason, the perfumer's name always reminds me of Camay soap ...). 

In Eau d'Ivoire we're dealing with a bright, shiny, dominant magnolia that comes to the fore like a young girl at an event, who radiates natural beauty: fresh flawless skin,  sculpted features, loose lush hair, light-footed dance moves, a gaze with no hidden. You look at her and your mood lifts. 

The fragrance of Eau d'Ivoire has that deliriously attractive acidic feeling that men like so much, the freshness of initial spraying that is combined with the feeling of sophisticated musky skin-like haze underneath, which, although it speaks of cleanliness, does not scratch the nose with the sweetish acrid smell of fabric softener. The aldehydidic profile is weakened compared to the original Ivoire, but it is accompanying in a primo secondo fashion. A hint of soap, of the bath ritual, a feeling of well-being and softness remains on the skin when it dries, with a soupcon of clean fractalized patchouli. 

Eau d'Ivoire lasts a rather long time especially on fabric, but noses almost "destroyed" by a diet too indulgent in synthetic vanilla, patchouli and harsh oudh accords might find it undetectable. Solution? After a bout of gluttony, it takes a little fasting to re-evaluate the subtler nuances of good cooking. A break of sweet and acrid powdery smells will convince you of the truth of my claim. 

Parting shot: Eau d'Ivoire reminds me of the also optimistic beautiful Joie Eclat by Valeur Absolue. 

 

 

Church Mix Oil: Mystical Spicy Resin

 

Tuesday, November 9, 2021

Eau d'Italie Magnolia Romana: fragrance review

 The beauty of the gigantic blossoms of magnolia is their happy citrusy freshness: I always find myself surprised that the sheer awe the blossom creates, in terms of visual volume (their size is quite something!) is transliterated into a scent that is airy, crystalline, and quite delicate. Spare a thought for the contrast of the heavy and trickily intoxication that jasmine absolute stands for in relation to the minuscule flower itself. In Eau d'Italie's Magnolia Romana the airiness of the blossom is highlighted through a very appropriate watery and ozonic accord that embraces the waxy flower, and makes it seem even fresher, as if it's still attached on the tree where it blossomed. 

beach pin by pinterest pinned by vera

The addition of a piquant green note (a hint of spice) and the clear orange blossom (which is treated to turn very soapy) are further additions which reinforce that impression of rejuvenation. This effect not only faithfully recreates the necessary natural ambience around the magnolia tree, it also corresponds well to the ambience implied by the brand's name: Italy. The company was founded on the premises of the Hotel La Sinenuse at Positano, a beautiful little town off the coast of Amalfi in the south of Italy.

It's true that magnolias don't grow in soils and climes that are not warm, being almost sub-tropical in categorization, and the environment of temperate Italy is adequately conductive, especially now with global warming (there's the lone nice side-effect of it...) So if you're living somewhere where the climate zone prohibits enjoying the elation and optimism that such a sunny, open blossom as the magnolia evokes, Magnolia Romana might do the trick, all year round, to bring Italian spring into your life.

Wednesday, October 27, 2021

Chanel No.5 L'Eau: fragrance review & marketing insights

 Chanel No.5 L'Eau, endorsed by the debutantes of the Chinese press, has been hailed as an innovation, but it's really "new old school". And I'm stating this in a positive light. It's a very likeable fragrance by Chanel which retains the spirit of the classic with a very contemporary sensibility of new beginnings and a freshness that differs from the exigencies of the 1920s, a century later. But its composition is not innovative, rather it makes abstract and elegant (in the mathematical sense) what has been passed down from tradition, in order to appear new. 



To wit, the use of aldehyde C8 is an addition that is not particularly modernist, nor is Australian sandalwood or the fractional-distillation ylang ylang that Polge père (Jacques) and Polge fils (Olivier) have been surely contemplating using for a couple of years now. The balancing act of the fragrance lies in judging how the citrusy freshness extends and rejuvenates the rose in the heart. And how an aldehydic fragrance appears non stuffed, nor "old lady perfume" (explained).

The core of No.5 L'Eau is shifted from the densely ylang and perceptible musk chord that dominates the modern varietals of No.5 to the delicate, wisp-like chord of citrus and rose. Almost a skin scent. By definition the concentration is light, ethereal, reflected in the choice of Lily-Rose Depp as the face of the ads. But why an ethereal version with a youth as the face?

It all started in the 80s when then in-house perfumer, the erstwhile Jacques Polge, created the first real "tampering" of the authentic formula to bring it up to par with the powerhouses of the decade of excess. When you have to keep your footing in the market that saw the original typhoon of Dior's Poison and the lead density of detonator of amber waves that was the original Obsession by Calvin Klein, you have to have a classy and elegant formula boosted to its logical limit. Ergo No.5 received a generous helping dose of the sandalwood synthetic Polysantol which effectuated that smooth, lactic boost that was missing from the earlier versions. No.5 Eau de Parfum is possibly not the "truest" No.5 but it is a satisfying edition that is made with great care.

Chanel continued to keep a very tight, and careful, modus operandi on any and all subsequent editions of No.5. I distinctly and fondly recall the No.5 Elixir Sensuelle which boosted the soapier smelling and muskier elements to render a less faithful but still sexy-as-hell body gel. It encapsulated what Coco Chanel herself had meant for No.5 to symbolize: a clean woman that wasn't at odds with her natural scent. The idea that women could be both sexy and not dirty. After all, her inspiration was a famous cocotte friend who smelled "clean", contrary to society women of the times "who smelled dirty" according to the French designer herself. 

The logical extension could only be manifested in something like Chanel No.5 Eau Première. Indeed praised by almost everyone in the industry for adhering to the original concept, without deviating too much, and at the same time bringing forth a new sensibility, Eau Première was critically praised by critics and bloggers, as well as connoisseur wearers only to be daunted at the fragrance counter by a relative indifference in its modern message. Eau Première, fabulous though it was, couldn't address the needs and wants of a youthful audience who knew No.5 from its legendary course and urban fashion clout, but did not feel confident in pulling it off in real time.

Unlike many, maybe even most, flankers by Chanel, such as Coco Mademoiselle and Coco Noir (extending and renewing the fragrance concept of Coco Eau de Parfum), which had little relation to their predecessor, No.5  l'Eau inherited enough of the original's nucleus to serve as a valid reimagining on the original idea.


Related reading on PerfumeShrine:


Coco by Chanel: fragrance review

Chanel No.19 & Heure Exquise: Twin Peaks

On Classifying Chanel No.19 & perfume review 

What's the True Story of Chanel No.5?

Cultural history: Exposition Chanel

Chanel No.5 Through the Years

Chanel No.46: fragrance review & history

I Don't Want to Set the World on Fire: Imaginative Fantasies

Chanel Les Exclusifs Misia: fragrance review [And a collective Chanel Les Exclusifs link.]


Sunday, October 24, 2021

Dolce & Gabbana Femme (Red Cap): fragrance review & history research

Allegedly when Domenico Dolce and Stefano Gabbana were in the search for their first foray into perfumes, they took mods developed for them and smashed them against their atelier wall to see what effect they'd produce. When a couple of them matched, elated, they exclaimed in unison "Eureka!" proclaiming Dolce & Gabbana for women their brain child. 

These Eureka moments are one too many in perfumery for them to be taken seriously. From the "accidental" drop of lots of vanillin into a bottle of Jicky (supposedly producing Shalimar) and the overdosage of aldehydes in the formula of Chanel No.5, the industry wants the public to believe that divine apocalypse is the medium in which true masterpieces are presented to the world, just like religion. Research nevertheless suggests otherwise.

The 1992 fragrance by the two Italian designers who celebrated the south of Italy and Sicily like no other before them is attributed to two perfumers from IFF: Jean-Pierre Mary and Martine Pallix. Between them, the olfactory duo have less than a dozen fragrances listed under their names, mostly from lesser olfactory prestige projects, such as Adidas.

Which begs the question: How could they have managed to strike gold so early, so surely and so lastingly? For many, nay, legions of people, Dolce & Gabbana from 1992 is still among the top aldehydic florals ever produced. I concur, and not because I lived through it. No. I knew it was good, even great, from smelling it on other women throughout the years, but Dolce & Gabbana "red cap", as it's affectionately known throughout the blogosphere and fora  (another term is Dolce & Gabbana Original), is one of those fragrances you need to own and wear frequently to truly understand just how great it is. And I only did this with 15 years in hindsight. Oh well...

Dolce & Gabbana pour femme ("red cap") feels sensuous and smooth, caressing, bold but not too attention-seeking; Its shade is elegant, not vulgar. It beckons you, like a strappy dress from the Italian fashion duo themselves.larger than life, massive almost in its plain confidence, in an Anna Magnani sort of way (an actress which the designer duo seem to love). It's bold, proud, full of oomph, of volume, and of emphasis, with lots of powerhouse florals (of which carnation is the most discernible), and a musky soapiness which makes the ginormous aldehydic introduction feel more decadent than it should be. It's soapy, but oh boy, if soapy was merely as intimate and erotic as this! It is not a fragrance for the timid, which makes it doubly bold, considering it circulated and succeeded in the 1990s, the decade of limp-wrist "waters" with lotus hints and sea algae undercurrents. A hint of apple-like marigold can't hide its exuberant nature, and both the tenacity and sillage of the original are impressive. The drydown is languorous, somnambulist, with the creamy softness of sandalwood and musks that lasts and lasts...It's round, effusive, contained, and yes, very sexy, indeed.

Case in point, its sexiness was encapsulated for eternity in a short film by Giussepe Tornatore, starring Monica Belluci and scored by Ennio Morricone. Talk about nailing it!


 

Thursday, October 21, 2021

Thierry Mugler Alien Goddess: fragrance review

The Thierry Mugler news announcement for Alien Goddess, the latest fragrance in the Alien collection, was met with more eyebrows raised on the choice of Willow Smith, daughter of Hollywood actors Will Smith and Jada Pinkett Smith, than the anticipation for the next chapter in the beste-selling Alien saga by Thierry Mugler. The brand admitted they targeted Generation Z — a younger population yet to meet Mugler as a brand — with their choice. She was asked "to embody this new vision of femininity that is strong, powerful, inclusive, and edgy," as reported by the brand. Nevertheless, smelling the new fragrance and seeing the visuals, I see nothing strong (it's much weaker than usual Mugler fare, which are dynamite), nor powerful, nor edgy.

The expectation of a very impressive fragrance is rather lost on us, although the formula smells OK. I'm sure it will gather compliments; unlike Aura, Mugler's previous pillar launch, which is so divisive that people either love it with a passion or hate its oddly green, sweet tentacles. Alien is also met with opinionated detractors and fervent fans alike. 

The composition based on the ever popular "tropical, sunscreen lotion smelling perfume accord" is built on flowers like tiare gardenia (which contains esters giving a fruity nuance) and possibly a bit of frangipani/plumeria, with the crucial bit being a hint of lactonic perfume notes like coconut (γ-decalactone) or better yet, the effect of coconut milk (Guerlain's Coconut Fizz is spectacular in this one). And this whole notion bears as little relation to Mugler as possible. His Amazons do not sunbathe. They're in the desert of an alien planet.

Mugler's  Alien Goddess is faring better in that tropical department, as it's not at all stifling and stuffy, as some of its category are. It's actually pretty delicate, maybe too delicate, fresh like pineapple slices, and balanced in the sugary department, especially for a representative of Thierry's collection of mega-bombs. I suppose L'Oreal has been somewhat diluting the density, adjusting the standards with the rest of the market aimed at kids brought up on their mothers' fruity-florals during the 2000s.

It's really OK for a tropical composition, with a vanilla embrace that is immersed in clean, creamy musk. Soft really, and very inoffensive — airy, never too much, but in a way this negates the brand ethos. So there you have it: A bit not good in a rather predictable mix. If you awaited Lilith, she's not coming to dinner...

Friday, October 15, 2021

Stylistic Collaboration from Gucci & Comme des Garcons

Have you ever wondered what would happen if two brands collaborated to produce something unique to both, with the emblems of them both, and, well, aiming at both their demographics? This is what happened with the latest collaboration from Gucci and Comme des Garçons who are pleased to announce the third and latest shopper resulting from their partnership.

The limited-edition tote represents the perfect embodiment of two mutually distinctive aesthetics driven by the desire to explore innovative visions. In keeping with previous editions, the new tote features the classic Comme des Garçons shopper style in a new black colorway, personalized with Gucci’s signature vertical Web stripe. Made in Japan, the new shopper is a characterful everyday basic. 

Looks like a practical holiday gift too, doesn't it?

The Gucci x Comme des Garçons shopper will be available Friday, October 15th at all Dover Street Market locations as well as selected Comme des Garcons stores worldwide. In addition, the tote will be sold through the DSM E-SHOP and vault.gucci.com for $525.

Wednesday, October 6, 2021

Η ζωή ενός ταπεινού, αλλά ουχί ταπεινόφρονος, συλλέκτη

 

Η ζωή ενός ταπεινού, αλλά ουχί ταπεινόφρονος, συλλέκτη.

από την Έλενα Βοσνάκη



Μια φορά κι έναν καιρό ζούσε ένας άνθρωπας. Με τα καλά του και με τα κακά του, και με τις αδυναμίες και τα τρωτά που όλοι οι άνθρώπες έχουν από κτίσεως Εδέμ και δώθε. Εμείς.

Μία πρωία που τα πουλάκια κελαηδούσαν ιδιαίτερα εύηχα κι η πλάση υποσχόταν είτε την μαγική Εδέμ ξανά από την αρχή, ή την τέλεια καταιγίδα μετά από άμετρο πόνο, ο άνθρωπας τέντωσε την πιασμένη του ραχοκοκκαλιά και πιάστηκε από το πρώτο πράγμα που κύλισε σαν βάλσαμο στις πληγές του ή σαν λόγια ερωτευμένου στ'αυτιά του. Θες ήταν μια Ducati σε θεϊκά μπεζόχρυσα καμπύλα κυβικά που στραφτάλιζαν κάτω από τον ήλιο, θες ήταν ένα κόμικ με ένα τυπά που πυροβολούσε γρηγορότερα κι απ'την σκιά του που του'κλεισε το μάτι μαγκιόρικα, θες ήταν ένα ελιξίριο μέσα σε ένα μυστηριώδες μπουκάλι που ξεπρόβαλλε σαν το τζίνι, με κάθε εισπνοή υποσχόμενο όχι τρεις επιθυμίες, αλλά χίλιους και τρεις σεβντάδες με ένα φσσσσς!

Μικρή σημασία έχει τι έπιασε τον άνθρωπα από τα πέτα. Τον έπιασε πάντως κι εκείνος άκουσε. Αφουγκράστηκε τον παλμό και μέθυσε. Και είπε "εδώ είμαστε γιαβρί μου!". Έπαθε έναν έρωτα όλο τρέλλα. Νόμισε πως στο μάθεμα του έρωτα η επαναληπτικότητα θα τροφοδοτήσει την αγάπη του ως τα ουράνια. Να γίνει σκάλα να πιάσει τον θεό και να τον φέρει τούμπα και να του πει "δεν στά'πανε καλά κι έλα εδώ να δεις το μεγαλείο".

Ζούσε έτσι ηδονικά κι υπερβατικά για κάμποσο διάστημα. Ώσπου να στραγγίξει το ελιξίριο από ένα, δύο, τρία μεθυστικά μπουκάλια πανομοιότυπα αδερφάκια που στέκονταν σούζα στην εταζέρα ψιθυρίζοντας λόγια απορίας τα βράδια αναμεταξύ τους. "Τι είναι αυτό που το λένε αγάπη; Κανένα στόμα δεν το'βρε και δεν το'πε ακόμα". Όπως λέει και το παλιό το άσμα.

Ώσπου ένα απόγευμα ένα άλλο ελιξίριο βρέθηκε να τους συντροφεύει στην εταζέρα και η λαλιά τους τούς κόπηκε μαχαίρι.

Αυτό ήταν! Ένας παρείσακτος. Ένας σπιούνος. Ένας κουΐσλινγκ είχε παρεισφρύσει στις τάξεις τους. Έπρεπε να το περιμένουν... Τίποτα δεν διαρκεί για πάντα κι ο έρωτας γιατροπορεύεται με έρωτα.

Το νέο αρωματικό ελιξίριο δεν είχε τις χάρες του παλιού. Όχι. Είχε όμως έναν αέρα. Μια αύρα. Έναν κόμψο που διέφευγε του γνώριμου. Ήταν αυτό που άρπιζε στις μελωδίες των σειρήνων που έλεγαν "έεεεεελα, έεεεεελα μαζί μας άνθρωπα, ζεις για να δοκιμάζεις, πώς θα ξέρεις ποιά ξηρά είναι η πιο πράσινη αν δεν τις έχεις δοκιμάσει όλες; έεεεεεελα, έεεελα στον παφλασμό των κυμάτων κι αφέσου να σε νανουρίσουμε στην αρωματική μας αγκαλιά". Αυτά έλεγε το μπουκαλάκι το νέο λυγώντας τον μακρύ λαιμό του με νάζι και μ' αποθυμιά. Κι η μυρωδιά, το άρωμα, σαν σε αμπάρι σε παλιό σκαρί γεμάτο με όλα τα βάλσαμα της υδρογείου κι ακόμα παραπέρα...

Κι ο άνθρωπας υπέκυψε γιατί τι άνθρωπας θα ήταν αν δεν υπέκυπτε άλλωστε.

Κι ο κήπος των πρωτόπλαστων απομακρυνόταν σαν τα δέντρα του Ταντάλου. Κι η υπόσχεση για πλήρωση και για κορεσμό απομακρυνόταν με κάθε νέο μπουκαλάκι άρωμα. Κάθε νέο απόκτημα είχε την ηδονική γητειά στα χείλη του υπεσχημένη για ευμορφιά, για χάρη, για την μοναδική την ατελεύτητη την αγάπη την θεία που ξεχειλίζει από τους ουρανούς και φέρνει πίσω τα μικράτα, τις αναμνήσεις μας: τους αγαπημένους, τις πρώτες μας μελαγχολίες και τα πρώτα μας φιλιά, τον φίλο μας τον Σοφοκλή που έφυγε Αυστραλία και μήτε που τον ξανάδαμε, τα εφηβικά τα πάρτυ στην παραλιακή, τα άγρια ροκ και τους μπαξέδες που μοσχοβολούσαν γιασεμί, την καθηγήτρια με το μωβ μαλλί και το νύχι το μακρύ που μύριζε φαρμακίλα, τα πρώτα λεφτά που τά'στρωσε ψυγείο ν'αγοράσει, τα λάστιχα που λιώνανε στην εθνική τα χιλιόμετρα να καταπίνουν προς έναν προορισμό καινούργιο...

Κάθε μπουκαλάκι μια υπόσχεση. Κάθε μπουκαλάκι και μια διάψευση. Κάθε μπουκαλάκι ένας έρωτας και μια εφήμερη πατρίδα που όλο ξεμακραίνει.

Γιατί φεύγει όσο το κυνηγάω;

Και στο κυνήγι αυτό ήρθε μια μέρα του άνθρωπα ο κορεσμός και η θλίψη. Ακόμα και τα ζώα θλίβονται μετά την συνουσία. Κι άφησε τα μπουκαλάκια που ως τότε τα ξεσκόνιζε και τα περιποιούνταν να πιάσουν σκόνη και να μείνουν αγιάτρευτα σε ένα ανήλιαγο μπουντρούμι. "Μην μου μιλάτε για καλοκαίρια και χειμώνες. Μην φέρνετε άλλο στο νου μου όσα χαθήκαν πια για πάντα.", σκέφτηκε κι ίσως ψιθύρισε κάποια στιγμή σηκώνοντας τα κουτιά στο πατάρι.

Και έθαψε την εφηβεία του και την νεότητά του, και την πένθησε όπως αρμόζει σε τέτοια πράγματα να πενθούνται.

Κι έπειτα μια άλλη πρωία, πολύ καιρό μετά, αλλά πολύ, που ήταν δροσερή κι είχαν όλα λουστεί στο καθάριο νερό της βραδινής μπόρας, κι όλα στραφτάλιζαν με κείνη την πράσινη αιχμηρή διαύγεια που έχουν τα εγγλέζικα καλοκαίρια, ξύπνησε ο άνθρωπας και του έλειψε εκείνο το κελαρυστό το γέλιο που έκανε όταν ο ήχος του φφφφφςςςς χτυπούσε στο λαιμό και στο στέρνο. Του έλειψε, όπως του χαροκαμένου που έχει πια πάρει απόφαση πως άλλη ζωή δεν έχει. Και παίρνει απόφαση να ζήσει.

Και σηκώθηκε κριτς κρατς σκουριασμένος ο άνθρωπας και θυμήθηκε τ'αρώματα στο πατάρι. Και τις γητειές τους. Και νοστάλγησε και την πρώτη του την αγάπη που δεν ξεχνιέται ποτέ. Και την αναζήτησε σε άλλα χέρια. Σε άλλες αγκαλιές. Και ερωτεύτηκε και πάλι από την αρχή. Και αυτή την φορά το πήρε αλλιώς κι αλλιώτικα και πασαλιμανιώτικα για να γλυτώσει την λογική του την μισή. Κι είπε: "Ως εδώ και θα πορευθώ σε τούτη την ζωή με λίγα αλλά αληθινά. Μακριά από μένα οι σειρήνες και οι Λαιστρυγόνες και η Κίρκη με τα φαρμάκια της. Καπνό θα δω από της καλύβης μου την τίμια καμινάδα". Και επέστρεψε.

Για να βρει την Πηνελόπη αλλαγμένη. Μαδημένη. Με χέρια πόδια να της λείπουν από τις αλλαγές. Τις αναμνήσεις να μην μπορούν να βρουν το πρώτερο το σχήμα και να πασχίζει να τους δώσει μορφή σαν άλλοτε...

Όμως άλλοτε δεν έχει πια. Και ο Οδυσσέας αναγκαστικά παίρνει το κουπί* και ψάχνει την γη που δεν θα το αναγνωρίσουν ως κουπί και θα το πούνε λυχνιστήρι. Κι εκεί θα ζήσει το υπόλοιπο της ζωής του ξανά σαν άλλος, σε ένα ατέλειωτο ταξίδι στις αισθήσεις και στις εμπειρίες. Στα αρώματα της ψυχής του.

___________________________________________________________

*Από την γνωστή ιστορία του Οδυσσέα που μετά την μνηστηροφονία ξεκινάει για νέες περιπέτειες με τον κουπί στον ώμο όπως του παρήγγειλαν οι θεοί.



Και με προσωπικό θαυμασμό στο ποίημα:

Ποιος είδε ψάρι στο βουνό και θάλασσα σπαρμένη ;
Ένα κουπί ποιος φύτεψε σε θερισμένο κάμπο ;
Πουλιά το βλέπουν στεριανά και το περνούν για σκιάχτρο.
Πάνε δειλά ’πο πιο κοντά, το λένε λιχνιστήρι.
Κι ένας αετός που πέρναγε τον πιάσανε τα γέλια.
Καλά το είπατε πουλιά πως είναι λυχνιστήρι.
Λιχνίζει κύματ’ αρμυρά στ’ αλώνια του πελάγου.
Πίσω να πάει τ’ άχερο μπροστά ο καρπός να πέσει,
Πίσω να παν μέρες πικρές, μπροστά να δεις πατρίδα.
Τ’ ονοματίζουνε κι αλλιώς : του καραβιού φτερούγα.
Κι όσοι θαλασσοδέρνονται το λεν δεξί τους χέρι.
Μ’ αυτός που τό ’φερ’ ώς εδώ στον ώμο κουβαλώντας,
Όσο μπορούσε πιο μακριά ’π’ τη θάλασσα τη χέρσα,
Και τό ’μπηξε βαθιά σε γης π’ αδιάκοπα γεννάει,
Το λέει σταυρό στο μνήμα του : εκεί να τόνε θάψουν.

Ο νερόμυλος, 1998

{Διονύσης Μενίδης "Σπουδή Θανάτου"}

 

Wednesday, August 4, 2021

Graham & Pott Imperial Amber: fragrance review

 Imperial Amber is the sort of fragrance one would expect from a truly established, traditional parfumerie, that catered to a refined aesthetic and discerning customers. The name itself is revealing. And Graham & Pott, though recently evolved in perfumery itself, being a cloth manufacturing company established in 1890, stroke gold with it. The scent of Imperial Amber juxtaposes contrasting layers of bright and sparkling citruses (bergamot and grapefruit, to be specific), vibrant flowers combined with a rich oud accord, and a spicy and sweet cinnamon note laid on a warm and deep base of amber, patchouli, and cedarwood.

Amber is probably the world's oldest mystical, orientalized blend.  Its transliteration into fragrance can take sweet and resinous, almost powdery soft scent tonalities, or instead it can veer into salty and animalic-smelling. On that score, it might interest you to read our definitive article on the differences between amber and ambergris linked here

The sweetish combination of labdanum resinoid and vanilla can soften the harsher notes of oudh (also known as aloeswood or agarwood, a prized material coming from the fungus of the aquillaria tree). The classic example of woods softened by amber chords is in Chanel's perfume Bois des Iles. And though I never expected oudh to become soft and pliant, the note itself being musty and rather demonically complex in its raw form, it seems like Graham & Pott managed to accomplish just that delicious effect of softened woods, deepening the chord, giving it spicy piquancy, and sweetening it just so, rendering a wonderful oriental composition that makes you close your eyes and swoon in pleasure. It melts on the skin, imparting a delicious aura that is haunting.

The Graham & Pott brand is one of those historical houses which evolved into fragrance making, attending to the art of perfumery in a changing world that demands pleasure and exquisite detail from the moments that define our being. A haut-de-gamme parfumerie.

 The wonderful deep orange of the packaging also recalls the momentous moment of inspiration, from the scented paper that would fold the precious cloths; orange-y like the finest homemade marmalade. The cartons and insides are deliciously beckoning, with their rich, saturated hues of this sunny color, inviting to fondle, to caress the heavy glass bottles with their streamlined contours. 2019 saw the introduction of Noble Vicuna and White Sable, imagined from the furs of animals now protected, while in 2020, the firm launched Royal Llama and White Vicuna Parfum. The year 2021 sees the launch of Imperial Amber, Mon Jasmin, and Ruby Staple, inspired by rubies.

Graham & Pott Imperial Amber is available as a 50ml Parfum (with amazing persistence on the skin, easily an entire day and night) at the price of 305 Pounds and as a 100ml Parfum at the price of 395 Pounds through the Graham & Pott official website.

 

Thursday, July 15, 2021

Pierre Cardin: Choc de Cardin, Paradoxe, and Rose Cardin fragrance reviews

  Regarding Pierre Cardin fragrances, his first officially documented release has been Pierre Cardin pour Monsieur in 1972 and Cardin for women (Cardin de Pierre Cardin) in 1976. However the official Pierre Cardin website does not mention them and begins the story from Choc de Cardin. Now that the great designer has passed, they will be the subject of speculation and furtive bidding wars on auction sites. Celebrated for his avant-garde style and Space Age designs which, alongside those of Courreges and Paco Rabanne, Cardin catapulted the fashions of the 1960s, and partly made that decade what it is.

Choc de Cardin in 1981 was indeed for many their first distinct memory of a Cardin-signed scent. The evolution of a citrus cologne given a shadowy chypre mantle in the way of Diorella and Le Parfum de Thérèse, Choc is neither shocking, nor chocolate-evoking; it's as French as it possibly gets, and in many ways "a forgotten masterpiece" worth hunting down. Seriously, if only warm weather fragrances were that nuanced and that balanced nowadays.

 Rose Cardin from 1990 also has many fans. Indeed the latter is among the few rose-centric fragrances which has something to draw me in, maybe because it does what niche fragrances today do at tenfold the price. Created by the same perfumer who gave us Choc de Cardin, Françoise Caron, it's noted for its sureness of execution more than its innovation. The rose is fanned on coriander, which puts a fresh and rather soapy spin on the blossom's nectar, and on patchouli, which makes it seem like it's endlessly unfurling, but softly, not angularly, with a smidgen of incense and musk.

In the meantime, in 1983 Paradoxe by Cardin was launched. This was a sandwich of two main ideas by Raymond Chaillan, who also created Givenchy III: the fresh, sour and bitterish top note of galbanum and green gardenia, and the animalic-leather growl coming up from the base in between lovely florals, all womanly and plush. It's enough to make a (chypre loving) girl dream.

As my colleague Miguel put it, "Paradoxe is an assertive chypre and it's almost an academic example of that style. From the top we get a freshness that is aldehydic, green and citrusy. The galbanum note is very evident and grounds a certain fizziness from the aldehydes and bergamot.[...] This is not a powdery scent at all. It is crisp, transparent and angular. This angular aspect is worked mostly through the hardness of the somewhat ashy base notes."

These are fragrances that collective memory passed them by, but they need to be rediscovered.

 

Thursday, July 8, 2021

Halston Classic: fragrance review & footnote on Netflix

 Adapted from the 1991 book Simply Halston by Steven Gaines, a TV mini-series of five episodes was ordered by Netflix in September 2019, and it premiered on May 14, 2021, starring Ewan McGregor in the eponymous role of Roy Halston Frowick. The man who invented himself came from a dreadful Midwestern background, a childhood spent in a farmhouse with an abusive father who yelled, and a mother who was cheered up by the boy's own handicraft, a feathered hat. So he started as a milliner. Much like Chanel, for that matter. As exhibition curator Patricia Mears notes on Halston's style, “One of the great aspects of his success was his ability to balance beauty and modernity." Nowhere is this more evident than in his eponymous fragrance, Halston for Women, also referred to nowadays as Halston Classic.

(pic via)

 There is a great scene in episode three, Sweet Smell of Success, in which Halston sits down with a respected woman perfumer, called Adèle, played by Vera Farmiga, to talk about developing his first fragrance, Halston. He is asked to select things which are meaningful to him. In the script, the designer selects orchids, because they're beautiful; tobacco, because he's constantly drawing from a cigarette; and his lover's jockstrap, because he's a semi-closeted gay man. (We're even shown the alleged perfumer sniff the used jockstrap deeply at some point...) At the time, the lover referred to was Victor Hugo, a Venezuelan student who arrived at Halston's studio to work as an assistant, and who became his lover for a decade.

But great as the perfume-making scene might be dramatically, giving a glimpse into the consulting process with a client—replete with tiny bottles of essences and blotters being dipped into them and sniffed—it fails to convey the true spirit of the fragrance in question. It was a tall order no doubt, as a passing mention of three things that seem to serve as symbols, rather than tales in themselves, is no more revealing than the fragrance industry's recent tendency to drop three notes to consumers and expect them to get crazy over their newest launch. There was definitely ground for exploration and tense dramatic antithesis, serving as a psychological outlet for the hero, letting us glimpse his repressed emotions, but it's mainly that. There is no really controversial element in the actual perfume, as I recall. It's actually one of the starchiest and loveliest of the classic chypres of the 1970s.

 The formula was developed with one of the truly greats, but not by a woman—by a man. Bernard Chant is a legendary perfumer at IFF, who is revered for the majority of Aramis men's fragrances and most Estee Lauder women's fragrances, from the starchy aldehydic Estee to the big floral Beautiful, as well as seminal chypre fragrances such as Cabochard Gres, Clinique Aromatics Elixir, Imprevu Coty, and Lauren Ralph Lauren. Halston Classic was one that cemented his good taste and excellence of execution.

There is something creamy, warm, and intimate about Halston Classic, although one would never in a million years classify it as animalic. But it's definitely a product of its time, still relevant after all these years because it's streamlined, feels high class, and exudes good taste. One can never offend in Halston, but it's much more memorable than innocuous "office friendly fragrances." The oakmoss, while there, is never in your face, much like the case with Caleche, making it an easy-to-adopt woody chypre, even for chypre-phobics.

Official perfume notes for Halston for Women (Halston Classic)

Top notes: Green Leaves, Mint, Melon, Bergamot, and Peach
Middle notes: Marigold, Carnation, Cedar, Orris Root, Rose, Jasmine, and Ylang-Ylang
Base notes: Oakmoss, Amber, Vetiver, Incense, Patchouli, Sandalwood, and Musk

Wednesday, July 7, 2021

Emanuel Ungaro Diva: fragrance review & reminiscences

People sometimes say things are not what they used to be, and in the case of fragrances, they're unequivocally right. Despite a certain glamorization of the past, which usually indicates dissatisfaction with the present, the fragrance game has changed radically in the past 20 years. Not necessarily for the worse overall, but the bite and edge of fragrances in the mainstream sector has suffered indeed. Some of them, nevertheless, show a predisposition for resisting. Diva by Ungaro seems to be one of them, apparently surviving relatively unscathed. It's still a glorious chypre with an indestructible "hear me roar" bawl that can be heard from the rooftops

I was offered a bottle of Emanuel Ungaro's Diva when I was 19. By my young boyfriend, no less. In today's standards, that would be the equivalent of being offered a petal dress in organza silk, combined with diamond-encrusted earrings to match, to wear to a black-tie ball. Talk about a glamazon! Those were different times, though; we weren't afraid to be adventurous with fragrance or over-apply occasionally. 

Jacques Polge, the legendary perfumer who is the father of the current in-house perfumer at Chanel, Olivier Polge, made sure to include everything and the kitchen sink while composing the byzantine formula of Diva back in the early 1980s. There is the standard big, voluminous, and arguably synthetic rose of the1980s, immortalized in creations such as L'Arte di Gucci, Knowing, and Paris (YSL). It's balanced with a big dollop of patchouli and oakmoss, which give a very distinct aloof quality to the flower, eschewing the prim and romantic allusions of those blossoms and instilling a glamorous and somewhat demanding vibe. You can definitely see how it was an offer of supplication from a boyfriend to one's mistress...

 This wonderful and classic chord is then cleverly wrapped in a honey note, which only sweetens it just so, and a string of animalic notes, from civet to musk (it's almost YSL Kouros-like in its intimacy of warm naughty notes under the clean starchness). It is these elements that help make Diva congenital even to warm ambery perfume lovers. People who like Paloma Piccaso Mon Parfum but find it a bit harsh might find the Ungaro fragrance more simpatico to their sensibilities; it's worth trying and comparing to see the common lineage at the very least.

There is warmth and plush in Diva, as well as a dollop of other flower essences than rose, which enhances its femininity, and it all makes it less of a boardroom fragrance, unlike the way Knowing can appear austere and buttoned-up, especially nowadays. This quality brings it effortlessly into the salon and the boudoir. It's ladylike but still naughty; in the case of Diva, the lady is a tramp. And hey, even Lady Gaga reworked the classic song, so fragrance lovers should probably seek out Diva and give it a spin. It's worth exploring anew.

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