Showing posts with label rochas. Show all posts
Showing posts with label rochas. Show all posts

Wednesday, January 19, 2022

Fragrance Tendencies for 2022: The Perfume Shrine Forecast

 The new year opens before us with the world of perfumes reflecting everything that concerns us in the rest of pop culture. From the world of woke to environmental consciousness and artificial intelligence, 2022 is set to be an exciting year. Let's go examine these tendencies in fragrance for 2022 one by one.

 


Reclaiming the Name of the Rose

Perfumes with rose work slightly like the classic trench coat in beige gabardine in our closet, or a brit pop song in a department store with youthful products. They brighten the mood with their easy reception even by novices, their purity of intentions, their classicism in structure. This year, creators and companies, mainstream and niche, are reinventing the rose.

 Tom Ford leads with 3 suggestions that follow last year's Rose Prick, this time with geographical inspiration: Rose D'Amalfi, Rose de Chine, and Rose de Russie are released in February 2022, before Valentine, as part of the new Tom Ford Private Rose Garden collection. Red and rose and for Armani with the new Sì Passione l'Εclat de Parfum, with the bright Cate Blanchet as the muse of the campaign again. As with Lancôme with La Nuit Trésor Intense L’Eau de Parfum (what a mouthful, have your smartphone at the ready to show to sales assistants).

 Digital Anamorphs

When marketing perfume, we often tend to resort to ancient techniques - things that are collected and processed by hand. In the actual industry, however, this is definitely not the case. Fragrances by large and small houses incorporate sophisticated ingredients of human laboratory preparation and advanced industrial sophistication technologies. Headspace was one, a popular technique first used in Antonia's Flowers, that captures the smell of things, and then recreates them in the lab as innovative arrangements. 

Nowadays technologies such as artificial intelligence are used to compose perfumes. In 2021 there was even an all-digital fragrance created as a non-exchangeable work (NFT)! The launch of Paco Rabanne Phantom in late 2021,  with its cute robot-shaped bottle, let consumers use their smartphone to tap on its head to create a digital experience.  

The composition of Paco Rabanne Phantom on the other hand is entirely created by artificial intelligence (AI) and this is going to be used more and more in industrial size perfumery. Digital interactive bottles and perfumes created entirely from artificial intelligence will continue to pierce our minds and noses. In 2022 and beyond. 

 

More art + perfume go hand in hand 

 
Arpa (sounds like harpe in Greek…) is a new multi-platform brand by perfumer Barnabé Fillion. It combines aroma, music, architecture and images in a complete experience of all the senses. Coupling that is becoming an increasingly strong trend. In November 2021, Arpa was officially released at the Dover Street Parfums Market and the final collection did not disappoint our high expectations. 
 
At Arpa, Fillion reunites with many of its former partners, drawing on different talents to create accompanying pieces for the brand's perfumes. These include a series of sculptures and records that are combined with scents, such as Anicka Yi and the French DJ Pilooski. The graphics were designed by the heavyweight Nathalie du Pasquier of the Memphis Group, while an office space was designed by the architect of the Australian firm Aesop, Jean-Philippe Bonnefoi. Meanwhile, limited edition bottles have been hand-crafted by glassmaker Jochen Holz.
 
 

Chinese Tips for Chanel

As part of its approach to China's always-aimed-at market, this dormant luxury consumer giant, Chanel with a distinctive eco-friendly approach creates recyclable, bio-sustainable products in a new line of cosmetics, makeup and grooming products called Chanel No.1
 
The collection with the camellia logo bears the symbol of the flower in red, just in anticipation of the Chinese New Year (the so-called Lunar Year) and with the expected lightness in the fragrances. For Chanel No.1 L'Eau Rouge, perfumer Olivier Polge explained: "This aromatic spray with a composition of 97% natural ingredients, can be used in combination with another product of the house or alone". 

The composition ends with a drying down of iris and clean musks for a slightly powdery feeling of cleanliness.
 

  Hot air? Not exactly.

 This is not the first time that pure air has been packaged in bottles for consumers with a sense of humor. The Air de Montcuq was a first attempt: Montcuq is a French village, but the headphones bring a bit of "air from our butt" - the smell happily reminiscent of ethereal mountain scenery and freshness.

 Air Eau de Parfum by The Air Company is a sexless fragrance composed of carbon dioxide, which binds at its source. To do this, the brand produces hydrogen which is fed to the patented carbon conversion reactor along with CO2. The resulting reaction converts hydrogen and CO2 into ethanol, methanol and impurity-free water, which form the body of the perfume. Then, the Air Eau de Parfum preparation ends with light aromatic notes, such as orange peel, jasmine, violet and tobacco - so as not to deviate from the aromatic parameter.

 


 

Eco-consciousness will flourish 

Starting with Rochas and their Rochas Girl, lots of companies, not only Chanel above, put an emphasis on eco-consciousness, sustainability and green imprint. 

Fashion brand Chloé has even issued a sort of manifesto on their website. "We intend to become a force for positive change beyond the Chloé workplace by working with our main suppliers to promote and further our standards while ensuring transparency. Based on our environmental impact research, we learned that our biggest impact comes from raw materials. This has prompted us to work with external experts to identify lower impact materials. We are focused on increasing their proportion such that we can reach 90% by 2025 at the latest. Consequently, this will contribute to our target of reducing emissions by 25% per product."

This is reflected in both their Chloé Eau de Parfum Naturelle and their newest, just launched Nomade Eau de Parfum Naturelle, fronted by Naomi Scott.  

We will continue to see this trend gaining momentum throughout 2022 and beyond.  

 

Wednesday, May 30, 2012

Rochas Madame Rochas: fragrance review

"Give him Madame Rochas. A few drops at a time."
 ~New Yorker magazine vintage ad 27 November 1965


Madame Rochas was the signature scent of my grandmother in her mature years and lovingly picked by my own mother as well, when my grandmother passed away. They were unconsciously true to the wise words of a vintage ad: "Rule: Your perfume should change as often as your mood. Exception: Madame Rochas." It does make for a glorious signature fragrance...I well remember smelling the perfume on both women as a little girl, thinking it smelled simply wonderful. And it still does, transporting me to an elegant vision of old money class, beautiful restraint, no vulgar displays of anything, be it flesh or wealth. But that's not to say she's not sexy or femme either. Another vintage ad puts it well: "In France romance is a national passion. So is Madame Rochas". And it is indeed very much a "perfume in the French style".
Like classical art, this Guy Robert scented creation always felt like it was simply striking the right proportions.

Character & Attitude: A Grande Dame
To describe Madame Rochas feels a bit like ornamenting that which needs no ornament. Much like my maternal grandmother, she is a Grande Dame, never an ingenue, girl-next-door, damsel in distress or soubrette. This might be the reason this 1960 creation fell somewhat out of favor commercially in the last 15-20 years when perfumery reached its apogee of fragrance creation ideals focused on naive youthfulness, immediate accessibility or plain out weirdness for the sensationalist/witty effect. Much like on cannot imagine the generation of CK One approaching their elders' vanities with anything but a dismissed "pffft", one cannot envision Madame Rochas on anyone under 30. Unless of course we're talking a perfumista who dabbles in decades past.

On the contrary Madame Rochas is in a way Lanvin's Arpège revisited for the 1960s and the new jet set emerging, a sort of Parisian Mod, Jackie Kennedy shops French designers before becoming First Lady. Madame Rochas is also interesting as a milestone in perfumer's Guy Robert opus in that it set the stage for his Hermes Calèche to follow the following year, Madame Rochas' drier twin sister; the latter would would influence the market for quite awhile.

The fragrance was created specifically under the commision of Hélène Rochas, the young wife of the Rochas house founder, for whom Femme de Rochas was also made when she went into wedlock. She was only 30 when the perfume was officially issued, showing just how far and wide tastes in what is considered youthful have shifted.

Scent Description
The aldehydes open on a dewy but sunny April morning: Hyacinth, lemon and neroli are shining with green-waxy-lemony shades before an indeterminate floral heart opens with woody tonalities (tuberose, rose, narcissus and jasmine). The propelling provided by the muskier, mossier, lightly powdered (never talc-like) base extends the florals and woods on for hours. The complexity of the formula and the intricate structuring of its accords accounts for its radiance and tenacity.
The powdery orris feel is underscored by the fresh and at the same time musty vetiver; but the proportion is such that the end result doesn't smell musty at all.

This bright, vivacious, graceful bouquet gains subtly soapy nuances of corpulent lily of the valley with only a slight hint of floral sweetness; its delicious bitterness, almost chypré, lurking beneath the green flowers is its hallmark of elegance. Inedible, smelling like proper perfume with a surprising warmth, ambery-like, like honeycomb smelled at a distance, Madame Rochas is an aldehydic floral perfume in the grand manner and thanks to its perfect harmony, lack of uprightness and full on humanity it is among the most legible in this demanding genre as well, not to mention romantic and sensuous too.
If you thought you couldn't "do" aldehydic fragrances because you can't succumb to the most famous example Chanel No.5, maybe Madame Rochas will do the trick. It sums up good taste.


Notes for Madame Rochas:
Top: aldehydes, bergamot, lemon and neroli
Middle: jasmine, rose, tuberose, lily-of-the-valley, orris root, ylang-ylang, violet and narcissus
Base: sandalwood, vetiver, musk, cedar, oakmoss and tonka bean.

Fragrance Editions: Vintage vs. Modern & Bottle Design
The original Madame Rochas was introduced in 1960 and was re-issued 1982 in its second edition, re-orchestrated by Jean Luis Sieuzac. The original bottle design represents a replica of a 18th century bottle which was in the collection of Helene Rochas herself. The box is printed like a tapestry.
The new edition design was adapted by Pierre Dinand and is available in 30, 50 and 100 ml of eau de toilette.  The box is white with gold lettering.
The new version of Madame Rochas is somewhat lighter than I recall and less spicy- powdery, emphasizing green floral notes on the expense of balmy, woody ones. But it's still classy and collected at all times and a bargain to get.

Who is it for?
I would recommend this for all Calèche, Climat de Lancome, YSL Y, Guerlain Chamade and even Dioressence lovers. Climat is much more powdery and immediately aldehydic, Y is more chypre and Chamade relies more on hyacinths. Dioressence starts with sweeter notes in the openening and is much more animalic-smelling in the deeper notes, especially in the vintage orientalised verion. Madame Rochas could also be a great fit if you like things like Rive Gauche by YSL, Paco Rabanne Calandre, Revillon Detchema or Tauer's Tableau de Parfums Miriam.

Thursday, February 16, 2012

Rochas Man: fragrance review

Few are the males ~and the masculine fragrances to accompany them~ that indulge into tipping their long toes (with a few stray hairs on them) into the gourmand pool where vanilla reigns supreme like a giant mother's breast offering precious comfort. Breast and beast don't mix. Or do they? Rochas Man (1999), no less because of its super suggestive bottle designed by Franzrudolf Lehnert and Michael Fõrster, which looks halfway between a rocket, a frosted glass tit-statue and a futuristic sex toy, proves otherwise.


The secret, woven by master perfumer Maurice Roucel, lies into constrasting the warmer, sweeter elements of vanilla with aromatic lavender (its medicinal and caramelic ends both exploited) and a dark-roast coffee note which he seems to have transported into his Bond No.9 New Haarlem composition. Thus he creates a hybrid: the gourmand fougère! I'm of course being creative; the fougère is a pliable enough fragrance family to include both warmer and cooler interpretations and its core of coumarin is sweet by itself.

Roucel is nothing if not one for opulence, but he manages to make even potentially cloying compositions (Hermes 24 Faubourg, Guerlain L'Instant pour Femme) shimmer and radiate rather than choke and oppress. Rochas Man, aimed at men but worn with intense pleasure by discerning women (especially those who like things like Dior Dune and L de Lolita Lempicka), takes the restrained qualities Roucel displayed in Kenzo Air and weaves in a hint of the animalic sensuality of his infamous Musc Ravageur. The touch of tang (which smells like Frambinone to me) further restrains the sweetness, while the distinct patchouli facets create intrigue in the final stages of the fragrance on the skin, giving an edge to the sweet notes. But if I were to compare it to something smelling similar, I'd peg the New Haarlem as a closer match (and a fifth of the price!) with a slice off Serge Lutens' lavender musky, sweet fougère in Fourreau Noir. Plus, in its toys for boys bottle, I hereby solemnly dub it "the Rocket Man Fragrance".



This Rochas is quite unlike the gentrified citrusy & peaty Rochas Moustache, engaging into more overt, urban foreplay. Its main advantage however is staying as close to the skin as is necessary for you to order another round of shots at the bar, prolonging the flirting enough to ensure that the female target is fully enraptured by your scented aura. She'll be smitten!


Available in department stores as eau de toilette, last I checked, and on many etailers for ridiculous prices.

still from the film Dr.Strangelove or How I Stopped Worrying and Learned to Love the Bomb by Stanley Kubrick via kubrickfilms.tripod.com 

Friday, August 12, 2011

Helene Rochas: 1927-2011

"It's the end of a myth, of an era," a Rochas spokesperson said of her death. "She was the muse of one of the great couturiers, the last to remain alive from that era."


The wife and muse of Marcel Rochas, the one for which Femme by Rochas was created and who championed the Madame Rochas fragrance herself, passed away on August 6th at the age of 84.

Photo: Madame Helene Rochas in costume at the Rothschild's "Proust Ball".

Sunday, September 6, 2009

Rochas Moustache: fragrance review & history

Smooth-cheeked chaps have been the norm for more than half a century now and facial hair on men in the western world is considered either intello-boho or "tough guy, three day stubble, get in line missy!" But once upon a time when men fought in the Great War or assimilated la toilette in -perhaps less excruciatingly soignée- the manner of Hercules Poirot and his own profuse moustaches, facial hair stood for distinction. Moustache by Rochas is a scent that could make you grow such a virtual moustache if you belong to the modern clique of smoothly-cheeked guys and actually feel proud enough to admit wearing such a funnily named perfume.

The house of Marcel Rochas issued Moustache in 1948, as one of the select few fragrant specimens bearing the handiwork of that elusive (but talented) personality Thérèse Roudnitska, the wife of trismegistus Edmond (who also had his skillful hand in this) and the muse to her husband's Le Parfum de Thérèse (now in the Frederic Malle line). Thérèse, a student of l’Ecole de Chimie in Paris (she gratuated in 1941) apprenticied at the De Laire company at the laboratories of which she met her future husband. A romance blossomed, peppered with scented gifts: Edmond presented her with his eloquent composition It's You which he had composed for Elizabeth Arden. After romantic courtship they found Art et Parfum, a society dedicated to the art of perfumery in 1946. At the time Edmond Roudnitska was working with Rochas, having cemented both their fragrant notoriety with Femme, a masterpiece conceived in the most perilous and ravaged of occassions, Paris being occupied by the Nazis (1944) and right when Edmond had his hands in more prosaic tasks, such as finding a sufficient butter-taste substitute. According to his son, Michel Roudnitska (who gives the date of issue of Moustache as 1948, while some guides claim 1949 as the launch) "Moustache foreshadows Roudnitska's philosophy of creation - clear, simple and restrained". I couldn't have said it more succinctly.

Perfume history wants Thérèse to have instigated the spermatic idea and Edmond to have followed. At any rate the end result pleased him so much that he was put on record considering it a benchmark in masculine scents [Edmond Roudnitska, Que sais-je? "Le Parfum", Paris: Presses Universitaires de France, 6th edition (2000)]. Roudnitska continued to produce scents for Rochas: Mouselline (formely Chiffon), Mouche (which means fly in French and was playfully named after the couple's cat), and La Rose; a collection of which sadly only Femme and Moustache subsist today.

The academic interest in Moustache is that it takes all the elements that have formed the repertoire of Roudnitska (the fermented fruits, like his beloved peach-scented base Persicol with aldehydes C14 and C18; the urinous aroma of animalic notes that recalls horses' sweat; the mossy yet fresh coolness in the background) and rearranges them in a masculine composition that pre-empties his work for both Dior (Eau Sauvage, Diorella, Dior-Dior) and Hermès (Eau d'Hermès). The aesthetic interest is that it smells old-fashioned in the best possible sense, distinguished in its unique use of lime on top (perhaps the best rendition of that note) and yet not like an antique that gets dusted once in a blue moon tucked inside the curios cabinet the rest of the time.
After the citrusy opening, the characteristic faintly floral and hay-ish powdery heart slowly gives way to the funk of the base notes with their sweaty, urinous and pungent leather impression which lingers quietly, intimately for a long time. Despite it being ,marketed as a masculine scent, women who find citrusy or "hazy" suede compositions to their taste should definitely give it a try.

Notes for Rochas Moustache: Lime, bergamot, pine, fruits, vetiver, moss.

The flacon of Moustache was initially produced in the curvaceous shape of Femme but was later substituted with the classic columnal bottle of Rochas fragrances with the brand name embossed on top the gold cap. A very recent redesigning made it square-shouldered in chrome tones.
The modern re-issue of Moustache is a bit more sharply citric to suit modern preferences for more refreshing top notes and less urinous, more polite, but it remains at its core an old-fashioned and proper scent that was well ahead of its time and still relevant after all those years. The older version circulates for reasonable prices on etailers.
You can get Moustache at Fragrancenet.com for the amazing price of $32.49 for 3.4oz. Also, using code LBRDY09 at checkout you get a further $10 off orders of $70 or more (on any products), valid through 09.11.09.

Pic of Moustache bottle by Rochas by Elena Vosnaki, of Therese Roudnitska via Michel Roudnitska's tribute Art-et-Parfum, vintage ad via trungtamnuochoa.com, modern flacon via fragrancefactory.com

Tuesday, April 21, 2009

Tocadilly by Rochas: fragrance review

There is a French expression "mettre en valeur" which roughly translates as to highlight, to draw attention to one's best features. This is what Tocadilly by Rochas does; an ethereal scent that highlights the flowers of spring I love ~lilac, wisteria and mimosa~ beautifully, yet transcends the genre of floral. The feeling I get, when I sort this out of my perfume wardrobe at the first hints of spring, is just like the interplay of cool and warm one experiences upon imprinting their breath "fog" on a wet window pane.

Tocadilly by Marcel Rochas is a floral which launched in 1997 amidst a sea of aquatics and marines. It was said that it represents the younger sister of Tocade, an intensely rosy vanillic fragrance by Maurice Roucel from 1994, yet I do not perceive the kinship of spirit that should tie them in such a close relationship. They both have the same design of flacon, nevertheless, created by bottle designer Serge Mansau; but to Tocade's red packaging hues Tocadilly conterpoints blue-green-purple tones and the aura of the scent is complimentary.
Perfumer Christopher Sheldrake (currently at Chanel) is best known for his oeuvre under the wing of Serge Lutens composing a sumptuous line of persuasive orientals and opulent florals. In Tocadilly those preconceptions are shed and Sheldrake reveals a light, lacy touch that is capable of creating diaphanous effects which do not lack staying power or diffusion. The composition is segmentated into interesting facets of aqueous, fruity, floral and lightly ambery-powdery, fusing into a playful, cheerful and tender composition that is above all soft.

Three years before the modern aqueous lilacs of En Passant (2000), realised by Olivia Giacobetti for éditions des parfums Frédéric Malle, Tocadilly had captured this unholy allience between "clean" and "dirty" (Lilacs naturally have an anisic spiciness/powderiness recreated through anisaldehyde and heliotropin in fragrances, as extraction is so uneconomical/unyielding*; yet they often also possess an animalic undercurrent like pollen dusted on impolite feminine parts, especially the mauve-tinged blooms). The watery impression of Tocadilly is less "marine" than En Passant and the yeasty note is absent completely, rendering a must-try for both lovers and haters of En Passant.
The unusual pear note comes from the flavour industry and was contemporarily explored in Annick Goutal's Petite Chérie. Yet in Tocadilly it's not as easily decomposed and the absence of intense sugary lappings helps along, focusing instead on the almost pollen-like aroma of wisteria and lilacs. The mimosa is detectable ~and delectable, providing the emotional foil for the overall spring-like tonality which runs through the fragrance. Yet one would be hard pressed to designate Tocadilly to any particular season. It's utterly friendly and wearable in almost all settings and all climates, easing itself with an insouciant shrug of the shoulders and a child-like innocence that's not without a little mischief.

Notes for Rochas Tocadilly:
Top: cucumber, lilac, hyacinth, pear, jasmine, tiare, wisteria, mallow, mimosa and mandarin.
Heart: glycine/wisteria, coconut and heliotrope.
Base: sandalwood, musk and amber.

Sadly discontinued, Tocadilly is still available online.

*There is a fragrance that is purpotedly using a natural extraction of the flower itself, Highland Lilac of Rochester, to which we will return soon.

Photo Dreams and Cookies II via meren.org. Lilacs shot by PerfumeShrine, all rights reserved.

Sunday, March 8, 2009

Eau Sensuelle by Rochas: new flanker to Eau de Rochas

The iconic summer fresh scent of Eau de Rochas is joined by a new flanker, Eau Sensuelle. Three years ago Reflets d’Eau de Rochas in feminine and masculine versions was the first foray into flankers for this scent and now a new one joins the ranks, with the emphasis on a rather richer and probably sweeter -by the looks of it- interpretation. The interesting part is that Eau Sensuelle by Rochas will be the first creation of Jean-Michel Duriez, the new in-house perfumer for Rochas and resident perfumer at head of parfums Jean Patou for some years now.
Notes for Eau Sensuelle include: sanguine orange, bergamot, mango, dried fruis, pink pepper, jasmine sambac from India, iris and white musks.
Launch is scheduled for April 1st for 62 euros for 100ml.


Info & pic via auparfum.com

Tuesday, February 3, 2009

Perfumes and Fur part 2

Relating fragrances to the warm, cozy but also intimately erotic connotations of furs is a task almost too enjoyable to be entirely legal. Some of those fragrances had even originally been thought of in relation to fur wearing which puts them all the more so in the vintage zone of a modern consumer’s consciousness, accompanied by a pang of nostalgia for things one has not even lived through.
The aristocratic aura they exuded makes them the decadent assortiment that a modern woman can reappreciate with eyes anew, cut off from their luxuriant aspirations and focusing on the richness and muskiness of their juice. But the creation process hasn’t been easy. Drom fragrances perfumer Pierre-Constantin Gueros is the son of a Parisian furrier, struggling to come to terms with how to translate his memories into scent: “The smell of the factory and smell of the different leathers and fur—that’s really something I think I will remember all my life,” he says. “And when I say leather, I mean there are so many different leathers. Sometimes I’m frustrated because we don’t have the raw materials to translate this leathery aspect. It’s sensual, but not really animalic. It’s textural—like silk, like wool. It’s very difficult to translate that into perfumes. You have the smell in your head, but translating it is very complicated.” [1] Fur in itself is a material which holds fragrance extremely well (although it’s strongly discouraged by the best furriers in the field to protect the pelts), often for generations which manage to make a simple hand-me-down the object of adoration and an infinite memory capsule.

Some of the old creators had no special qualms and went along on instinct. Jeanne Lanvin, the classic milliner most famous for her enduring Arpège, was responsible for commitioning in 1924 a rare marvel that was alas discontinued in 1988; a perfume eminently suitable to and evocative of vintage fur wearing. My Sin (Mon Péché in French), a sensuous, unapologetic beauty was created by André Fraysse of Firmenich in collaboration with the mysterious Madame Zed, an obscure personage of Russian extraction that remains a mystery in the history of perfumery. Supposedly resulting after no less than 17 unsuccessful perfumes [2] from her laboratory in Nanterre, My Sin proved that a sinful name and a classy, yet daring smell, was all it was required in the roaring Twenties.Its synergy of heliotrope and aldehydes gives a powderiness that is simpatico to both the romantic floral heart and the animalic musky-woody base of musk, civet and sandalwood, conspiring in giving an aura of silent but powerful distinction.

However Parfums Weil is the most characteristic example of fur perfumes, being the perfumery offshoot of Parisien furrier, Les Fourrures Weil (Weil Furs), established in 1927. Furriers since 1912, well before they became purveyors of fine fragrance, the venture of the founder Alfred and his brothers Marcel and Jacques into perfume resulted from the direct request of a client for a fragrance suitable to fur wearing. Weil obligingly capitulated to the request and produced scents that would guarantee not to harm the fur itself, yet mask the unwelcome musty tonality that fur coats can accumulate after a while. The names are quite literal: Zibeline (sable), Ermine (hermine), Chinchila, Une Fleur pour Fourrure (A Flower for Furs)...
The very first of those was an expansive floral chypre, conveived as an evocation of the oak forests and steppes of imperial Russia and appropriately named after the animal there captured: Zibeline, the highest quality in furs for its legendary silky touch, its scarcity value and light weight. Zibeline belonged to the original fragrant trio line-up that launched the business of Perfumes Weil. Introduced in 1928, Zibeline was comissioned by Marcel Weil and composed by Claude Fraysee assisted by his perfumer daughter, Jacqueline. (The Fraysee clan is famous for working in perfumery: His two sons, André and Hybert were to work with Lanvin and Synarome respectively and the son of André, Richard, is today head perfumer at parfums Caron)
Zibeline was released in Eau de Toilette in 1930 but the formulations came and went with subtle differences and their history is quite interesting. First there was Zibeline, then the company issued Secret de Venus bath and body oils product line which incorporated Zibeline among their other fragrances (a line most popular in the US) while later they reverted to plain Zibeline again. The Eau versions of Secret de Venus Zibeline are lighter, with less density while the bath/body oil form approximates the spicy-musky tonalities of the Zibeline extrait de parfum, with the latter being more animalistic. The older versions of parfum were indeed buttery and very skanky, deliciously civet-laden with the fruit and floral elements more of an afterthought and around the 1950s the batches gained an incredible spicy touch to exalt that quality. Later versions of Zibeline from the 70s and 80s attained a more powdery orange blossom honeyness backed up by fruit coupled with the kiss of tonka and sandalwood, only hinting at the muskiness that was so prevalent in previous incarnations, thus resulting in a nostalgic memento of a bygone epoch that seems tamer than it had actually been.
Marcel Weil's death in 1933 did not stop expanding their perfumery endeavours; they added several other perfumes: Bambou, Cassandra and Noir.The Weil family was forced out of France by Hitler, so they re-established themselves in New York from where one of the first perfumes released was Zibeline with the quite different in character chypré Antilope being issued in 1945, upon return to Paris in 1946 when they also introduced Padisha. Sadly the multiple changing of hands resulted in the languishing of the firm by the 1980s and although the brand Weil has been in ownership of Interparfums (Aroli Aromes Ligeriens) since 2002 Parfums Weil is largely unsung and long due for a resurgence.

The smooth dark fur of a living animal –for a change- was the inspiration behind one of the most elusive vintage fragrances: Mouche by Rochas from 1947, created by none other than Edmond Roudnitska who worked for several of the Rochas thoroughbreds (Femme, Moustache, Rose, Mouselline). Marcel Rochas had a cat, named Mouche, which means “fly” in French and the idea to name a fragrance after his cat was both fun and original.
The scent came in the same amphora bottle shape as Rochas’ first creation, Femme, designed by Marc Lalique, but with the outer box with the lacy interlay shaded in turquoise rather than grey. Unfortunately Mouche was all too briefly on the scene: It got discontinued in 1962 and remains a rare collectible.

Lots of other perfumes have been linked to the opulence of fur from lynx, ermine and chinchilla to otter, shearling and karakul. Some of the most characteristic is the demi-chypre/demi-floral 1000 by Patou whose refinement, disconcerting and mysterious complexity render it a difficult but intriguing proposition; or the old version of Piguet’s Baghari, which was quite different and more daring than the more demure aldehydic re-issued. Or think of the words of actress and model Camilla Rutherford reminiscing of her mother: “My mother used to wear fur. Her scent was Cabotine by Gres, and sometimes First by Van Cleef & Arpels, and it would cling to her coat. I remember when she was going out, my sister and I would be pawing her because of the softness of her mink and the scents that came from it.” [3]
But even the most unlikely fragrances can have the most surrealistic connotations implicating fur and its mystique. In one such case of free association, Diorella has been linked to “a new fur coat that has been rubbed with a very creamy mint toothpaste. Not gel. Paste.” [4] Nor are modern fragrances excluded from this wonderful game of synesthesia between touch and smell, between silkiness and swooning. Dzing! composed by Olivia Giacobetti for L’artisan Parfumeur, encapsulates the circus in a bottle with its odours of the great cats, the sawdust in the ring, the leather whip and the cardboard partitions; a wonder which would evoke soft fur even in the absence of it and the perfect accompaniment of a man or a woman on a crisp morning. Muscs Koublaï Khän by Serge Lutens has a silky radiance, warm with the intensity of living beings effortlessly appointed the quintessential parfum fourrure for modern explorers into the terrain of carnal pleasures. And Miller Harris composed L’air de Rien for Jane Birkin (and all of us eventually, as attested by our opinions) to evoke her brother’s hair and her father's pipe, resulting in an animalistic, fantastically ripe and alluring oakmoss and musks blend that would have Guerlain wishing they had come up with such an avant-garde yet also strangely retro composition.
Fur perfumes will continue to hold their fascination for every perfume lover who has been leafing through sepia-tinged old photos with a sigh of unuttered contemplation.

Related reading on Perfume Shrine: Perfume and Furs part 1
[1]Perfumer & Flavorist March 2007
[2]Between 1924-1925, the house of Lanvin House launched NIV NAL, IRISE, KARA - DJENOUN (commemorating an Egyptian journey ), LE SILLON, Apres Sport (all of those were discontinued in 1926), CHYPRE, COMME-CI COMME-CA, LAJEA, J'EN RAFFOLE, LA DOGARESSE, OU FLEURIT L’ORANGER (discontinued in 1940), GERANIUM D’ESPAGNE (discontinued in 1962), friction JEANNE LANVIN, CROSS-COUNTRY, and MON PECHE/MY SIN (discontinued in 1988). (source: Tout en Parfum)
[3]Interview in
the Dailymail.co.uk
[4]
The Face Aug.2005

Vincent Price and Coral Browne photo by Helmut Newton. My Sin and Mouche ads through Ebay. Mouche bottle via Musee de Grasse. Zibeline bottle pic via cyberattic.com

Friday, November 23, 2007

Optical Scentsibilities: imitation is the sincerest form of flattery

Surely you have heard the above dictum: "imitation is the sincerest form of flattery". It's actually a quote by Charles Caleb Colton (1780 - 1832) Lacon, volume I, no. 183. The man had won a place in my heart for his other quote: "Many books require no thought from those who read them, and for a very simple reason; they made no such demand upon those who wrote them". But perhaps it is irrelevant to perfume advertising, so let's focus on the first one.
Now you might call me wicked and you might call me laborious in search (and I might be both), but don't you get an eerie resemblance between those two images? F by Ferragamo, by the way lauched in 2006 while Femme by Rochas was advertised thus some years ago. And one might argue that the hand on the nape is a classic pose anyway. After all, there are other examples of such images in advertising. But I propose to you that this duo is a bit eye-catching. The position of the hands, the choice of angle, even the dishevelled hair! Don't you think?


And then of course there are the instances in which there is some imagery that, although quite common and classic in positioning, angles, shades and all the paraphernalia of photography and art synthesis, inspires itself another copy.

Directly, I might add and not indirectly, which might be understandable and quite common. We have numerous times stressed the importance of influence here at the Shrine. However, yes, this artwork at the right hand is indeed an actual painting, meant to be hung at somebody's wall. And if you pay a minimal amount of attention you will notice that not only it reproduces the pose, shades and general feel but the people depicted are the spitting image of the models appearing on the Ralph Lauren advertisment of Romance (Lauren's romantic approach to scents for women and for men launched a few years ago).
To me, this is a case of cart leading the horse instead of vice versa...




Many more exciting optical scentsibilities soon and please be tuned in for a review of a smashing sexy scent shortly!


Ads from imagesdesparfum and parfumsdepub. Artwork Insieme I by Escha courtesy of angelart.com

Monday, November 5, 2007

The Dior Chypres series ~1.the hidden force: Edmond Roudnitska

Perfume Shrine embarked on a mission: to disect and discuss one of the bastions of chypre: la maison Dior in its former glory, when under the baguette of Edmond Roudnitska and Paul Vacher it produced classics that remain up there in the pantheon for all of us to worship.

Edmond Roudnitska is probably the one name you simply need to drop if you want to appear as if you have at least a passing knowledge of scent. Of course name dropping is completely ridiculous, especially when used to prove that someone knows anything about anything, but the practice does not diminish the value of this Ukranian émigré who started as an assistant to Ernest Beaux; the Russian perfumer to the czars who made the legend of Chanel parfums almost single-handedly. Did his apprenticeship serve him well? More than that.

Roudnitska became much more than an artist of high calibre in the fragrant galaxy or a point of reference. He also pondered theoretically on the subject of perfume through his prolific writing and his polemic to establish perfume creation as an art form, especially in his book “Le parfum” in the “Que sais-je?” series (now out of print), “L’ésthetique en question” and “L’intimité du parfum”. But the dialectic he inaugurated has survived in his dictum (from a speech given on 20 November 1952 in Paris):
“For it to be considered Art, smell ceases to be a sense to be satisfied to rather become a medium. Thus perfumes will be spiritual compositions and the public will be able to initiate themselves into olfactive forms”.

For him it is not the sense of smell or the materials that are important, but rather the spirit which, playing with forms, will coax the latter with the aid of the former. This point of view had been forgotten for decades when perfumes came out with the eye more on the commercial than the artistic, only to be revived when certain niche companies came into the fore dynamically. Roudnitska bases his axiom in the comparison to other art forms (as mapped out by Etienne Souriau).
“A beautiful perfume is the one which gives us a shock: a sensory one followed by a psychological one. A beautiful perfume is one with happy proportions and an original form”.

One criterion is the pre-thought-out process that precedes composition, contrasting popular myths about “happy accidents” (too much aldehydes in Chanel No.5, vanillin in Jicky producing the basic accord for Shalimar) and certainly the rumour that Jean Carles composed by instinct rather than plan. Therefore artistic perfume composition should focus in evoking odours in an abstract manner. In this he found an eminable successor in Jean Claude Ellena who composes with pen and paper at hand and not concocting alloys at some secret lab. Emphasis on the interaction of materials with one another is also highly regarded.
Additionally, perfume composition should be unique, much like a musical piece, and protected against “plagiarism”. To this he was adamant. He would be sadly disillusioned to find out that nowadays there are hundreds of fragrances that are composed with gas chromatograph and mass spectometer at the side of the unlucky recipient of a perfume brief from a big company: that is, to replicate a best-selling fragrance adding a minimal twist. This is where the education of the public comes into the fore, as well as the possibility of expression both personal and national or era-related through perfume.

Perhaps one of Roudnitska’s best known triumphs -alongside Diorissimo, the iconic lily of the valley fragrance- is the classic Rochas chypre Femme {click here for review}. In this he explored the concept of the fruity chypre with touches of aldehyde and powder rendering a fragrance at once opulent, alluring and elegant. Himself he renounced the moniker of “chypre” for it. In an article appearing in Perfumer and Flavorist magazine in December 1987, he describes Femme as
“floral, aldehydic and very fruity, with the double characteristic of woodiness and sweetness”.
This was due to the antithesis to Coty’s prototype but probably also due to a desire to differentiate from previous fruity exempla, such as Mitsouko. Roudnitska continued to produce scents for Rochas: Mouselline (formely Chiffon), Mouche, Moustache and La Rose.

But it was his meeting with Serge Heftler-Louiche, director of parfums Christian Dior that cemented his style and directed him into a lucrative business and artistic collaboration that lasted for decades and it is interesting to juxtapose the chypres he produced for them with Femme. Christian Dior opened shop in 1945 under the insistence of the businessman Marcel Boussac. A new perspective to fashion was brought with his New Look, which took women back to the era of crinolines, in a way, counter-revolutionising what Cadolle and Chanel had accomplished through the use of pliable materials that helped women become the men in their lives in all areas besides the boudoir. Dior envisioned women in more traditional roles, wasp-waisted like some Minoan goddess and with meters of skirt lengths that challenged the rationed days of the war:
"We were emerging from a period of war, uniforms, female soldiers built like boxers. I was drawing female flowers with soft shoulders, full busts, waists as slim as liana and corolla skirts".
Carmel Snow, editor-in-chief of Harper’s Bazaar remarked:
“It's quite a revolution, dear Christian. Your dresses have such a new look”.

The year was 1947 and Dior came out with his first scent, Miss Dior, as homage to his sister. Credited to Paul Vacher, based on a formula suggested by Jean Carles and reorchastrated by Roudnitska in 1992 in extrait de parfum, it is nothing short of a classic and the introduction of a big trend in the coming years: the floral chypre; but with an animalic twist down the line, of which more later on.
But it was in 1949 that Diorama, a fruity chypre perfume, was created by Roudnitska. With it he found a balance between complexity and clear vision that captures several olfactory nuances: spicy, floral, fruity, animalic and all enrobed in a sensual feminine dress. By this time he began simplifying his palette, making stricter formulae, with a mathematical precision that abandonded notes that served merely for the pleasantry of the senses, like heavy sugary ones, to focus on more spiritual endeavours using purer, strictly “olfactory” notes that aimed at the cerebral rather than the carnal; aiming at elevating scent from the instinct of the reptile cortex into the fully developed Homo sapiens membranes. Eau d’Hermès followed in 1951, all spices galore, and Eau Fraîche for Dior in 1953, comissioned and modeled around Coty’s Cordon Vert eau de cologne (in its turn by Chypre) and by Roudnitska’s own words the only true chypre version in the market (this was in 1993).
In 1963 Paul Vacher produced another chypre in the Dior stable: this time a leathery fragrance, Diorling. With it all elements fall into place into a supreme elegance that is as buttery smooth as the fur of an alpaca coat.

Roudnitska’s most successful –commercially certainly! - scent entered the scene in 1966: Eau Sauvage. A chyprish citrus for men with the daring floral note of jasmine through the use of hedione. In this Roudnitska culminated his aesthetic odyssey of the sparseness of composition with an artistic merit that defies criticism. Diorella (1972), with its foot in the fruity tradition of Diorama, was the feminine chypre counterpart to Eau Sauvage, enigmatically relying on very few materials to give a very fresh, very young fragrance and which Roudnitska himself considered one of the best in his career. Dior Dior, a woody floral perfume, issued in 1976, never took off commercially and was destined to be discontinued till now.

Luckily Diorama and Diorling, two of the pre-eminent chypres in the Dior constellation have been re-issued and will be reviewed shortly along with the other Dior chypres.

Related reading on PerfumeShrine: 
The Dior series, fragrance reviews of classic perfumes




Pic of E.Roudnitska courtesy of artetparfum, Dior ad from parfumsdepub. Translations of quotes from the French by Elena Vosnaki

Friday, November 2, 2007

Optical Scentsibilities -new feature!

Perfume Shrine has an eye for the visual as well as a nose for the olfactual, as has surely been apparent to our readers by now. In the interests of pursuing the investigation of common themes running through perfume images, a new feature is introduced: Optical Scentsibilities. A feature focusing on elective affinities among images concerning fragrances that will run regularly from now on.

The idea came up while releafing my art books, which abundantly depict what Umberto Eco has so infamously made an academic career out of: semiotics, of course. Like "books talk about other books", images draw inspiration from other images and perhaps instill a new twist on an older theme. In this sense there is no purpose of talking about "plagiarism", as it is well established that there can be no parthenogenesis in art. Basically, everything has already been said and there is nothing trully new under the sun. However it is interesting to contemplate just how some undercurrent runs through similar concepts.

Today we focus on two takes on the dark-silhouetted-profile hovering over a bottle resting on the top of the knee. Here is an example by Fidji, the green floral perfume by Guy Laroche. The brilliant tagline reads: "The bare essential. All it needs is you". There is a quiet anticipation in the picture, as if you are waiting for that face to turn into focus, into the light and speak. Which is obviously what the perfume does for you, anyway...

And there you can witness a comparable image advertising the floriental Boucheron Femme. There is a difference in more overt sensuality in the second paradigm, conveyed through the half opened lips, which is logical considering that the advertisement came out in 2003 (and it had a similar male counterpart for Boucheron Homme), while the one for Fidji is older (per my calculations late 70s to early 80s). In most other regards however there is an uncanny similarity.



Another case is within the same brand: Rochas did a very similar print campaign for two of their feminine perfumes. Lumière came with this advertisment in 1986 (the scent first launched in 1984 and got re-orchestrated in 2000, reportedly to its detriment): the nude feminine back holds an aura of subtle seduction, seemingly vulnerable and leading to other paths to sensuousness. In this image the soft focus of the lilac colour palette imparts a soft halo of romanticism.


Contrast with this one, for Rochas' Mystère (scent launched in 1978, the ad is from the 80s). The same position of the model, focusing on the nude back and with a coif to match, but this time with a more dynamic arm position which, with its arrow line, suggests a certain assertiveness and with a dark yet fiery colour palette that hints at more seductive intentions.
I am guessing that here we have a case of a brand wanting to establish an homogenous aesthetic in its products and I think it succeeds in providing a backdrop of reference. This intent is more apparent if we notice the taglines: "Vous laissez tant d'énigme derrière vous" (=you leave such an enigma behind) for Mystère and "Vous laissez tant d'éclat derrière vous" (=you leave such a luminosity behind) for Lumière. If you are extra attentive you will also notice that the names are analogous in number of syllables, intonation and way of pronunciation.
Bravo, Rochas advertising team!






Pics from cofe.ru, image des parfums, parfums de pub and Ebay

Sunday, October 21, 2007

Femme by Rochas: fragrance review and associations


There are times when I reflect upon a fragrance to realise that it has been painted by the brush of a rampant personality, bigger than life, more enduring than the everyday routine. And those precious, troubling fragrances make it to my heart almost without my consent. Femme by Rochas , the glorious classic chypre, is one such fragrance, if only because I had learned a long time ago by a journalist friend that it was the signature scent of Melina Merkouri. Even Melina's name fits the rapport: it means "honeyed". I hadn't experienced this classic yet and when I did it was with this knowledge at the back of my mind.

Melina was a Greek actress and politician, famous from the cradle almost as she was the grand-daughter of a well-known mayor and the wife of acclaimed franco-american McCarthy "victim" director Jules Dassin. And her passionate campaign for the return of the Elgin/Parthenon Marbles to their birthplace assured a fond place in our hearts for her.
Those who have known her or even glimpsed a bit into her intense, passionate life and personality cannot forget her, even though it's been more than a decade she has been dead.
And although Femme was perhaps the first decisive foray into gourmand territory (by its creator's own admission: "very gourmande, very patiserrie") with its delectable fruity notes of succulent plum and peaches, it rested them on a bed of rather poignant amber and oakmoss base with powdery touches that suggested the hardship of the time it was conceived: World War II.

There is dryness alongside the initial lemony aldehydic spike and you'd be hard pressed to dissect individual notes, as the symphony unfolds on your skin.
Edmond Roudnitska used a methyl ionone compound he had smelled inside a forgotten barrel at a paint factory beside which he had been working during the rationed days of the war in 1944 Nazi-occupied Paris; this is when couturier Marchel Rochas came to him commisioning him a feminine scent for his beautiful young bride Helene.
And this is what gives Femme its sugarplum quality that contributed to its copious sensuality, of which a glimpse can be taken by looking at the curvaceous bottle originally encased in a lace-interlayed box.

A sensuality that Melina was not devoid of. In one of her most memorable films, Phaedra by Jules Dassin, she co-starred with Perfume Shrine's long-time favourite Anthony Perkins, as the wife of a tycoon who falls in love with her stepson, perpetuating the ancient Greek myth of Hippolytos and Phaedra...a tale of love and death, ερως και θανατος, like all Greek tales...

Here is a telling clip, with music by Mikis Theodorakis:


(uploaded by creepgreen)

There is a quality of intense drama in her persona, her tall lithe body moving with the grace of a feline but also the full tragic demeanour of a Hecuba or a Clytemnestra, coupled with sensitivity and what you feel is denied tenderness.
Her huge black eyes, burning coal embers under a handful of blond hair stare at you like cosmic lights.
The following clip from the 1949 staging of the play "A Streetcar named desire", in which she sings "Paper Moon" by Manos Hadjidakis, embodying Blanche DuBois, is testament to her power of penetrative gaze that sears through your soul much like Femme does to mine.


(uploaded by florentine7)


Here is an English translation of the song lyrics:


The sea shall bring birds
and the wind shall bring golden stars
that will caress your hair
and kiss your hand.
Paper moon, fake beach
If you believed in me a bit,
everything would be real.
Without your love
time goes by fast
Without your love
the world becomes more bitter

Femme was re-orchestrated in 1989 by Olivier Cresp, interlacing a daring cumin note of feminine sweat in spun sugar and lightening up somewhat the earthiness of the base. The new version is very likeable to me with its profound cinnamon oiliness and a little clove of fondant brandied compote and the louder drum bass of the very familiar dense ambery base of the 80s. Although the older version (circa 1960) is more ladylike and reserved, much like Melina was provocative in her personal life but without promiscuity in her public persona, the modern Eau de toilette is the real luscious bombshell with raunchy tendencies minus the retro feel, whereas the modern Eau de Parfum is more demure, if such a notion is applicable to Femme, and also less spicy.

Last but not least, for the delectation of our French (and Greek) speaking readers, here is a clip Melina made for the French TV, in which she accompanies the composer Manos Hadjidakis on a poignant song about the death of another era, the escape into dream and the inevitability of the end.
The way Femme elected to live in my dreams forever...

The song is called Kyr Antonis (=mister Anthony)(uploaded by Florentine7).


Notes for Femme:Top: Peach, Plum, berbamot, rosewood, lemon
Middle: jasmine, may rose, ylang ylang, orris, clove
Base: patchouli, musk, amber, civet, oakmoss, vanilla, benzoin, leather.

Pics of Femme ads courtesy of parfumdepub

Thursday, July 12, 2007

Lies and Misdemeanors


How many times have you heard a story regarding the creation of a perfume and in the end realised it must be a fabrication?
From the almost bordering to the homeric notion of "genius through incapacitation" of Coco Chanel picking up the specific batch of Ernest Beaux's No.5 while having a severe headache to another tale ~ according to which Beaux's assistant was the culprit behind the revolutionary amount of aldehydes poured by accident into a vat of jus ready for the making that resulted in a new category of perfumes.
From the melancholic Mitsouko name supposedly meaning "mystery" in Japanese (well, it means "child of light", if you want to know) and the tale that Jicky was the nickname of an unfortunate coup de foudre that Aime Guerlain harbored for an English girl (in reality it was the nickname of his nephew Jacques) to the couturier Marcel Rochas commissioning Femme as an exclusive wedding present for his great beauty of a young bride, which proved to be such a short-lived exclusive that the following year he launched it publicly...

And cut into the modern classic that is Angel, commissioned to smell like the "the caramel scent of sugared apples, the sugary notes of candy floss and the smell of the fun fair" by Strasbourg-born Thierry Mugler. (You can read an interesting article brought to my attention on the gourmand scents mentioning this byclicking here).
Or even the references made by consumers when they talk about a favourite or just plain hip of-the-moment perfume they have fallen for: Remember how Madona in the mid-90s talked about how she chose Fracas, among many others, because it reminded her of her dearly beloved mother who used to wear it, just when the whole chic crowd was rediscovering this forgotten classic and had similar stories to recount?

Perfume needs a tale behind it to sell, it seems. Every single one of the classics has a tale behind it. Every single one of those tales has some element of fantasy. It has to, because perfume seems to be aspirational: people want to buy into a fairy tale, an illusion, a flight of fancy that would make them feel happier, more elegant, more glamorous, more alluring, certainly more attractive. At its basest level perfume is used as an element of attraction. There is an inordinate amount of questions on which perfume would draw in more people of the opposite sex on perfume fora. It practically pops up every day. It also makes column inches in advertorials and articles in the press, especially when it's time for the mega-launches before the Christmas season.

However, perfume also serves other purposes: it signals a certain persona behind it (and this is not used in the Bergman sense) that is projected through the use of something upscale as an emblem of wealth, societal status, taste and cultivation. This is the reason why when giving gifts of perfume of brands that are considered upscale the face of the recipient lights up significantly more than when presenting them with an equal -monetarily speaking- offering of an unknown brand. They feel like they "belong" and that they are validated when presented with said offering, same as when they whip up the credit card to do it themselves. And people mostly want to "belong".

A variation of the latter nevertheless is the undisciplined spirit of people who want to be perceived as breaking the mould, as forming their own individual fashions and opting for something that would set them apart. In a world that is crammed with people smelling the same, the olfactory ID of a different scent acts much like the shoulderpads of the 80s, creating a little distance and hauteur that allows people to mark their own territory. And this is where the ever expanding market of "niche" perfumes falls. Based on the premise that limited ditribution creates exclusivity and that limited advertising saves money for better-quality ingredients, accounting for a better effect, as well as some leeway of an artistic vision that is not as aysterely restrained by "suits" in marketing boards, niche brands opt to play the game by their own rules.
But that is not meant to imply that they do not engage in their own literature of fantasy. Ambre Sultan is supposed to have been inspired by lumps of vegetal amber found in Moroccan souks and served as an inspiration to Lutens to come up with a perfume that has become infamous due to its perceived naughty undertones that to some smell like lady bits. Or think how Annick Goutal reading "Memoirs of Hadrian" by M.Yourcenar envisioned the young philosopher emperor smelling like a crystalline mix of Sicilian lemons and cypress resulting in Eau d'Hadrien. Or yet the very romantic tale of Antonia Ballanca Mahoney recounting the story of her grandfather and a Sicilian song named Tiempe Passate (=time passes) that served as the inspiration behind the homonymous fragrance of austere cedar and powdery orris.

Are those new tales true? I guess it doesn't matter too much. And sceptical readers will have already drawn their conclusions. But it's nice while they last. In a pedantic world they help us dream a bit.



Pic is from the film "Lady in the water", a fairy tale about how fairy tales might help us; courtesy of athinorama.gr

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