The History of the House of Lanvin Parfums

Few fashion houses have such an illustrious career in fragrance production that at least a handful of their old creations are considered classics beyond parallel: one could cite Chanel or Dior. Lanvin is one of them and although its endurance and shimmer has waned through the decades, a result of the brand passing through many hands who were not always respectful of the heritage, their fragrances are renowned for their elegance that transcends the decades. From the definitive Arpège (1927) with its aldehydic incandescence to the delectable Mon Péché (My Sin) from 1925, they entangle their fans in an embrace of true luxury. Acclaimed perfumer Edmond Roudnistka had pronounced quinoline-rich yet smooth Scandal (1933) as his preferred leather scent among all others by saying it's "a beautiful flower snapped inside a new leather handbag". [in an interview by Susan Irvine]

The tantalising names read like a sexy adventure as well: Prétexte (pretext), Rumeur (rumour), Crescendo, L'Ame Perdue (Lost Soul)... Some of the lost gems are poetically baptized, consonants and vowels rolling off the tongue: Pétales Froissées, J'en rafolle, Niv Nal, Lajéa...

The story of the house of Lanvin starts with the founder of the fashion house, milliner Jeanne Lanvin, born on the 1st of January of 1867 in Paris, eldest of 11 children born to the poor family of Bernard-Constant Lanvin and Sophie-Blanche. Luckily for them, Jeanne's grandfather, Jacques-Firmin Lanvin, is friends with Victor Hugo who helps them along every way he can.
At the age of 13, Jeanne, nicknamed «la petite omnibus» because of her habit to chase the bus, enters the workforce as a seamstress and milliner. As the years pass, so augments the admiration her work produces, earning her an apprenticeship at Félix and later at Cordeau's, working in Barcelona. Upon returning to Paris, Jeanne Lanvin will become mistress of herself: She founds her own millinery fashion house at rue du Marché Saint-Honoré. Her next address upon expanding her headquarters will be 16 rue Boissy d’Anglas while the final destination, still standing to this day, will be at 22, rue du Faubourg Saint-Honoré. The genius designs of artist Albert Armand Rateau will help her materialize her Hôtel particulier and her villas, the «Lanvin Décoration» division and he will decorate her boutiques. Together they will participate in the Exposition des Arts Décoratifs in 1925 as well.

Aside from the professional, Jeanne's personal life will blossom too: She meets her future husband, le Conte Emilio di Pietro, at the Longchamp horse races and will have her daughter Marguerite in 1897. The little girl has been immortalised through the design of the iconic black boule bottle of Arpège. Her nickname is Ririte, but she will be referred to as Marie-Blanche ever since 1920, and she will be the inspiration for the many fabulous designs her mother devises which will be envied all over Paris and will create the fervent desire to emulate for the daughters of many well-to-do ladies of the higher society. The step from daughters to mothers is a small one and Jeanne will become a legendary couturier in no time!
Marie-Blanche will also be the inspiration for her mother's most enduring perfume, Arpège, conceived for the 30th birthday of Jeanne's beloved daughter and inspired by Marie-Blanche's musical-referencing comment upon smelling the first mod of the composition: "it smells like an arpeggio would". The formula was composed by perfumers Paul Vacher and André Fraysse, while the design of the mother dressing the daughter by Paul Iribe has become a modern icon. It's an irony that the passionate love the mother had for her daughter Marguerite will end up in drawing them apart...

Parfums Lanvin will begin their long-standing career in 1925 at 4, Champs Elysées with simultaneous openings at Cannes and Touquet. The perfume laboratory will be in Nanterre. Even though the background of the first few perfumes is shrouded in mystery and the allegedly Russian-born (and nebulous) Madame Zed ~or more truthfully Marie Zède*~ the fact is that it was the then young perfumer André Fraysse who created the triumphs of the Lanvin fragrance line from 1925 onwards. Such was his input that the legendary perfumer Edmond Roudnitska had once said that he considered Fraysse to be the best perfumer of them all.

The final recognition for Jeanne Lanvin came in 1926, when she became a Chevalier de la légion d'Honneur, and when in 1938, she received the rosette of Officier de la Légion d'Honneur by the hand of Sacha Guitry. She died 8 years later at the age of 79. The direction of the couture house was renegated to Marguerite/Marie-Blanche till her own death in 1958. Successors to the designer seat will include Antonio del Castillo, Dominique Morlotti, Jules Francois Crahay, Marry II Lanvin , Claude Montana, Patrick Lavoix and Christina Ortiz.
After a long hibernation and the passing into too many hands, the L'Oreal Group and the Vuitton family bought out the Lanvin house, organising the first re-orchestration of the classic Arpège fragrance; to outcries from the loyal fans which demanded and effectuated a needed twist in the latter part of the 1990s, albeit never to the grander glory of yore. Since 2007, parfums Lanvin are owned by Inter Parfums, while the fashion division is led by designer Alber Elbaz.
The official site of Lanvin can be accessed here.

The perfumes of Lanvin in chronological order are:

1923 Irisé (discontinued in 1926)
1923 Kara Dujenoun (inspired by a trip to Egypt and discontinued in 1926)
1923 Lajéa
1923 Le Chypre
1923 La Dogaresse
1924 Comme-Ci, Comme-Ca
1924 Niv Nal (discontinued in 1926)
1925 J'En Raffole
1925 Géranium D'Espagne (discontinued in 1962)
1925 Cross Country
1925 Mon Péché (My Sin) (discontinued in 1988)
1925 Le Sillon (discontinued in 1926)
1925 Friction Jeanne Lanvin
1925 Après Sport (discontinued in 1926)
1925 Où Fleurit L'Oranger (discontinued in 1940)
1927 Arpège
1928 L'Ame Perdue (Lost Soul)
1928 Pétales Froissées
1933 Scandal
1933 Eau de Lanvin
1934 Rumeur
1934 Eau de Cologne Lanvin
1937 Prétexte
1949 Prodige
1951 Spanish Geranium
1964 Monsieur Lanvin
1964 Figaro Lanvin
1964 Lavande Lanvin
1965 Crescendo
1966 Vétyver de Lanvin
1971 Via Lanvin
1979 Lanvin for Men
1979 Cardamome (Moyen Orient)
1979 Rumeur (relaunch)
1983 Clair de Jour
1987 Eau de Parfum d'Arpège
2000 Oxygene
2001 Oxygene pour Homme
2003 Lanvin Vetyver
2003 Éclat d'Arpège
2005 Arpege pour Homme
2006 Rumeur (new edition)
2007 Éclat d'Arpège Summer
2008 Rumeur 2 Rose
2008 Jeanne Lanvin
2009 Lanvin L'Homme Sport

We will review (and link) several of these fragrances soon!

*according to an official hand-written document in which Marie Zède from 13, rue Castiglione, Paris, orders raw materials from a supplier. [source & possession of document 1000fragrances]
Vintage Lanvin ads via cache1.asset-cachet.net, publicites-anciennes.com and ebay

120 years for Lanvin, celebrated with Arpege 120

1889-2009: Tempus fugit....It's been 120 years since a young seamstress by the name Jeanne Lanvin was inspired to create one of the couture houses that ranked highly at the elegance stakes in Paris. After many decades, Albert Elbaz, current designer for Lanvin, is cleberating ther olfactory heritage of Lanvin with one memorable collectible limited edition of Arpege, the house's enduring aldehydic classic. The scent in Arpege 120 remains the same with the well-loved fragrance, while the outer packaging reprises the mother and daughter duet which was the emblem of the original deign, but in modern Parisian fashion, signed Albert Elbaz.

Arpege 120 will be available in Eau de Parfum spray 100ml (106 euros) et Eau de Parfum spray 50ml (70 euros)

Perfumes and Fur part 2

Relating fragrances to the warm, cozy but also intimately erotic connotations of furs is a task almost too enjoyable to be entirely legal. Some of those fragrances had even originally been thought of in relation to fur wearing which puts them all the more so in the vintage zone of a modern consumer’s consciousness, accompanied by a pang of nostalgia for things one has not even lived through.
The aristocratic aura they exuded makes them the decadent assortiment that a modern woman can reappreciate with eyes anew, cut off from their luxuriant aspirations and focusing on the richness and muskiness of their juice. But the creation process hasn’t been easy. Drom fragrances perfumer Pierre-Constantin Gueros is the son of a Parisian furrier, struggling to come to terms with how to translate his memories into scent: “The smell of the factory and smell of the different leathers and fur—that’s really something I think I will remember all my life,” he says. “And when I say leather, I mean there are so many different leathers. Sometimes I’m frustrated because we don’t have the raw materials to translate this leathery aspect. It’s sensual, but not really animalic. It’s textural—like silk, like wool. It’s very difficult to translate that into perfumes. You have the smell in your head, but translating it is very complicated.” [1] Fur in itself is a material which holds fragrance extremely well (although it’s strongly discouraged by the best furriers in the field to protect the pelts), often for generations which manage to make a simple hand-me-down the object of adoration and an infinite memory capsule.

Some of the old creators had no special qualms and went along on instinct. Jeanne Lanvin, the classic milliner most famous for her enduring Arpège, was responsible for commitioning in 1924 a rare marvel that was alas discontinued in 1988; a perfume eminently suitable to and evocative of vintage fur wearing. My Sin (Mon Péché in French), a sensuous, unapologetic beauty was created by André Fraysse of Firmenich in collaboration with the mysterious Madame Zed, an obscure personage of Russian extraction that remains a mystery in the history of perfumery. Supposedly resulting after no less than 17 unsuccessful perfumes [2] from her laboratory in Nanterre, My Sin proved that a sinful name and a classy, yet daring smell, was all it was required in the roaring Twenties.Its synergy of heliotrope and aldehydes gives a powderiness that is simpatico to both the romantic floral heart and the animalic musky-woody base of musk, civet and sandalwood, conspiring in giving an aura of silent but powerful distinction.

However Parfums Weil is the most characteristic example of fur perfumes, being the perfumery offshoot of Parisien furrier, Les Fourrures Weil (Weil Furs), established in 1927. Furriers since 1912, well before they became purveyors of fine fragrance, the venture of the founder Alfred and his brothers Marcel and Jacques into perfume resulted from the direct request of a client for a fragrance suitable to fur wearing. Weil obligingly capitulated to the request and produced scents that would guarantee not to harm the fur itself, yet mask the unwelcome musty tonality that fur coats can accumulate after a while. The names are quite literal: Zibeline (sable), Ermine (hermine), Chinchila, Une Fleur pour Fourrure (A Flower for Furs)...
The very first of those was an expansive floral chypre, conveived as an evocation of the oak forests and steppes of imperial Russia and appropriately named after the animal there captured: Zibeline, the highest quality in furs for its legendary silky touch, its scarcity value and light weight. Zibeline belonged to the original fragrant trio line-up that launched the business of Perfumes Weil. Introduced in 1928, Zibeline was comissioned by Marcel Weil and composed by Claude Fraysee assisted by his perfumer daughter, Jacqueline. (The Fraysee clan is famous for working in perfumery: His two sons, André and Hybert were to work with Lanvin and Synarome respectively and the son of André, Richard, is today head perfumer at parfums Caron)
Zibeline was released in Eau de Toilette in 1930 but the formulations came and went with subtle differences and their history is quite interesting. First there was Zibeline, then the company issued Secret de Venus bath and body oils product line which incorporated Zibeline among their other fragrances (a line most popular in the US) while later they reverted to plain Zibeline again. The Eau versions of Secret de Venus Zibeline are lighter, with less density while the bath/body oil form approximates the spicy-musky tonalities of the Zibeline extrait de parfum, with the latter being more animalistic. The older versions of parfum were indeed buttery and very skanky, deliciously civet-laden with the fruit and floral elements more of an afterthought and around the 1950s the batches gained an incredible spicy touch to exalt that quality. Later versions of Zibeline from the 70s and 80s attained a more powdery orange blossom honeyness backed up by fruit coupled with the kiss of tonka and sandalwood, only hinting at the muskiness that was so prevalent in previous incarnations, thus resulting in a nostalgic memento of a bygone epoch that seems tamer than it had actually been.
Marcel Weil's death in 1933 did not stop expanding their perfumery endeavours; they added several other perfumes: Bambou, Cassandra and Noir.The Weil family was forced out of France by Hitler, so they re-established themselves in New York from where one of the first perfumes released was Zibeline with the quite different in character chypré Antilope being issued in 1945, upon return to Paris in 1946 when they also introduced Padisha. Sadly the multiple changing of hands resulted in the languishing of the firm by the 1980s and although the brand Weil has been in ownership of Interparfums (Aroli Aromes Ligeriens) since 2002 Parfums Weil is largely unsung and long due for a resurgence.

The smooth dark fur of a living animal –for a change- was the inspiration behind one of the most elusive vintage fragrances: Mouche by Rochas from 1947, created by none other than Edmond Roudnitska who worked for several of the Rochas thoroughbreds (Femme, Moustache, Rose, Mouselline). Marcel Rochas had a cat, named Mouche, which means “fly” in French and the idea to name a fragrance after his cat was both fun and original.
The scent came in the same amphora bottle shape as Rochas’ first creation, Femme, designed by Marc Lalique, but with the outer box with the lacy interlay shaded in turquoise rather than grey. Unfortunately Mouche was all too briefly on the scene: It got discontinued in 1962 and remains a rare collectible.

Lots of other perfumes have been linked to the opulence of fur from lynx, ermine and chinchilla to otter, shearling and karakul. Some of the most characteristic is the demi-chypre/demi-floral 1000 by Patou whose refinement, disconcerting and mysterious complexity render it a difficult but intriguing proposition; or the old version of Piguet’s Baghari, which was quite different and more daring than the more demure aldehydic re-issued. Or think of the words of actress and model Camilla Rutherford reminiscing of her mother: “My mother used to wear fur. Her scent was Cabotine by Gres, and sometimes First by Van Cleef & Arpels, and it would cling to her coat. I remember when she was going out, my sister and I would be pawing her because of the softness of her mink and the scents that came from it.” [3]
But even the most unlikely fragrances can have the most surrealistic connotations implicating fur and its mystique. In one such case of free association, Diorella has been linked to “a new fur coat that has been rubbed with a very creamy mint toothpaste. Not gel. Paste.” [4] Nor are modern fragrances excluded from this wonderful game of synesthesia between touch and smell, between silkiness and swooning. Dzing! composed by Olivia Giacobetti for L’artisan Parfumeur, encapsulates the circus in a bottle with its odours of the great cats, the sawdust in the ring, the leather whip and the cardboard partitions; a wonder which would evoke soft fur even in the absence of it and the perfect accompaniment of a man or a woman on a crisp morning. Muscs Koublaï Khän by Serge Lutens has a silky radiance, warm with the intensity of living beings effortlessly appointed the quintessential parfum fourrure for modern explorers into the terrain of carnal pleasures. And Miller Harris composed L’air de Rien for Jane Birkin (and all of us eventually, as attested by our opinions) to evoke her brother’s hair and her father's pipe, resulting in an animalistic, fantastically ripe and alluring oakmoss and musks blend that would have Guerlain wishing they had come up with such an avant-garde yet also strangely retro composition.
Fur perfumes will continue to hold their fascination for every perfume lover who has been leafing through sepia-tinged old photos with a sigh of unuttered contemplation.

Related reading on Perfume Shrine: Perfume and Furs part 1

[1]Perfumer & Flavorist March 2007
[2]Between 1924-1925, the house of Lanvin House launched NIV NAL, IRISE, KARA - DJENOUN (commemorating an Egyptian journey ), LE SILLON, Apres Sport (all of those were discontinued in 1926), CHYPRE, COMME-CI COMME-CA, LAJEA, J'EN RAFFOLE, LA DOGARESSE, OU FLEURIT L’ORANGER (discontinued in 1940), GERANIUM D’ESPAGNE (discontinued in 1962), friction JEANNE LANVIN, CROSS-COUNTRY, and MON PECHE/MY SIN (discontinued in 1988). (source: Tout en Parfum)
[3]Interview in the Dailymail.co.uk
[4]The Face Aug.2005

Vincent Price and Coral Browne photo by Helmut Newton. My Sin and Mouche ads through Ebay. Mouche bottle via Musee de Grasse. Zibeline bottle pic via cyberattic.com

A Smooth Leather for the Tough 1930s: Lanvin Scandal

~by guest writer Denyse Beaulieu

Though the fashion pendulum swung back to femininity, away from the androgynous styles of the Garçonnes towards a more traditionally feminine silhouette ~waists, breasts and hips caressed by bias-cut satin, bobs set in platinum marcelled curls~ the Thirties were in fact a much tougher era than the Années Folles. Perhaps all-out modernism can only occur in an era of financial optimism…


The France in which Scandal was born in 1932 was riddled with unemployment, political instability and financial scandals. In the wake of the newly fashionable psychoanalysis, surrealism delved into the subconscious and its disturbing images. From the 1932 Tabu by Dana to Schiaparelli’s Shocking in 1937, perfume names reflected these troubled times…
It is strange, though, that the house of Lanvin would be the boldest in naming its scents: the milliner Jeanne Lanvin actually launched her brilliant career by producing for her high society clientele the designs she had created for her beloved daughter – the house logo by Paul Iribe showed a stylised mother and daughter embrace. However, starting with the sensuous My Sin in 1925, on to L’Ame Perdue (“Lost Soul”) and Pétales Froissés (“Crumpled Petals”, perhaps a vague allusion to “damaged goods”), both in 1928, Lanvin launched a series of racily-named perfumes. A shrewd marketer, she was in tune with the zeitgeist. In the year following the launch of Scandal, the most resounding politico-financial scandal of the decade, the Stavisky affair ~in which several prominent figures were embroiled~ would rock France to its very foundations.


Was Scandal scandalous for its day? As we have seen in the previous instalments of this series, leather had already entered the feminine scent wardrobe a decade earlier. But unlike its Twenties forerunners Tabac Blond, En Avion or Djedi, and to a much greater degree than Chanel Cuir de Russie, Scandal plays up the animalic, leathery side of leather. According to perfume historian Octavian Sever Coifan, who commented about it on these pages, André Fraysse had also composed a “cuir de Russie” base (i.e. a mixture of different components for ready use in perfumery) for Synarome.
This is possibly the “cuir de Russie” mentioned in the breakdown of notes:

Top: neroli, bergamot, mandarine, clary sage.
Heart: jüchten (cuir de Russie), iris, rose, ylang
Base: incense, civet, oakmoss, vanilla, vetiver, benzoin.

Considered by many perfume lovers to be the ultimate leather, Scandal was admired by no lesser an authority than the late, great Edmond Roudnitska. It is one of the few classics he mentions in his book Le Parfum(Presses Universitaires de France, 1980), firstly as the prototype of a “fruity-aldehydic-leather” family and secondly, as a prime example of compositions that evoke rather than represent a note (which he opposes to non-representational perfumes such as N°5, Arpège, Mitsouko or Femme).

“Leather and tobacco”, he observes, “are already transpositions of natural elements since they undergo painstaking preparations which alter the initial odour.”

My own version of Scandal is a flacon of extrait, of which one third has evaporated. The aldehydic top notes mentioned by Roudnitska have all but disappeared, except in the first fleeting moments of application, with a slight hint of citrus.

What immediately dominates is, well, leather, with a stronger birch tar edge than Chanel Cuir de Russie, with which it shares several notes: rich, deep, smooth as a fine old Bordeaux or a single malt whisky, with its complex peaty-mossy depths – oakmoss certainly, possibly vetiver because of the earthiness. A sombre undercurrent yields a vaguely licorice-y tinge to the heart, in a moment of olfactory illusionism: is it the clary sage? The floral notes seem so deeply blended in that they don’t appear as such any longer, which could be an effect of the age of the sample – a common phenomenon in older extraits. In its pristine version, the aldehydic fizz lifting the dark wood-resin-animal base, churning through the stately cool iris, tender rose and flesh-like carnality of the ylang-ylang must made for an intoxicating experience.
As it is, though, it is still a compellingly complex, opulent leather.

Though Lanvin has recently re-launched a scent of the same André Fraysse series, Rumeur (there was also Crescendo and Prétexte), there seems to be no chance of their resurrecting Scandal, discontinued in 1971: British perfumer Roja Dove has appropriated the name which had fallen into the public domain for one of his own compositions, an opulent white floral. Lancôme’s 2007 re-edition of Révolte/Cuir, another animalic leather of the period, was quickly followed by its discontinuation, allegedly because it was too costly to produce.

Thus, the original Scandal seems condemned to the limbo of long-lost scents. The few drops remaining are all the more precious: a reminder of an age where to dab your skin in the scent of a flower-drenched leather would send an iconoclastic frisson coursing through well-bred salons…


Pics from the "Gosford Park" film by Robert Altman, set in 1932, courtesy of djuna.cine21.
Pic of the french film "La règle du jeu" by Jean Renoir from wikipedia.
Lanvin ad originally uploaded at cofe.ru

Cuir by Lancome: fragrance review and history

What possessed the dignified monsieur Petitjean, who had launched the Parfums Lancôme in the previous year, to christen his new leather scent Révolte? Armand Petitjean was no firebrand: a former importer of French products to Latin America, he had been a diplomat, mandated to persuade South American countries to support the Entente Powers (France, Russia, the UK) against the Central Powers (Germany, the Austro-Hungarian and Ottoman Empires) in WWI. Returning to civilian life, he worked with the “Napoleon of perfume”, the great François Coty. But he hadn’t agreed with Coty’s mass-market policy, and left the company, taking with him the head of the Coty studio, Georges Delhomme, and a chemist, Pierre Velon, to found his own luxury brand.
Lancôme was launched with great fanfare at the 1935 Brussels Universal Fair, with five fragrances, each meant to please different types of women on different continents: Tropiques, Tendres Nuits, Kypre, Bocages and Conquête. The scents bottled in baroque flacons designed by Delhomme in reaction to the spare, Art Deco trend – and in tune with fashion’s move towards femininity and away from the flapper era - were not a commercial success, and Petitjean soon branched out into skincare and makeup.
The next year saw the launch of Révolte. It might well have been a belated answer to Lanvin’s own leather scent, the provocatively named Scandale, but the social and political context in France was far from peaceful. 1936 was a bristling year in French politics. The civil war raged just south of the border, in Spain. The left-wing coalition Front Populaire has just gained power, and dedicated itself to easing the working class’ burdens, instating the 40-hour week and the first paid holidays (an event celebrated by Patou with Vacances), promoting the access of culture and sports for the masses. It was also the first government to give ministerial portfolios to women, who hadn’t yet been granted the right to vote.

The name Révolte, so unsuited to Armand Petitjean’s vision of luxury, didn’t last long. In 1939, it was changed to the less inflammatory Cuir, so as not to damage Lancôme’s trade with Latin American countries who were rather agitated at the time, but also, one would surmise, because France had just declared war on Germany and any reminder of further instability, even a fragrant one, was unwelcome. Also the connotations in the English language (“revolt” brought to mind “revolting”, not good marketing for a scent) might have influenced the decision…

Armand Petitjean was the “nose” of his house as well as its copywriter. He also taught the Lancôme recruits on the subject of perfumery. In the Editions Assouline’s book by Jacqueline Demornex, Lancôme, Petitjean’s classes are quoted thus on the subject of his teacher, François Coty:

“Coty was a builder. In front of his castle of Montbazon, he had built a terrace, which gave the same impression as his perfumes: clear, solid, magnificent. He didn’t conceive that a living room could be anything but round or elliptical. The galleries, he wanted wide. His perfumes were exactly conceived in this way.”

It is thus the great heritage of the father of modern perfumery that is carried on in the first Lancôme compositions. Cuir is a new chapter in the series of reissues that saw the release of Magie, Climat, Sikkim, Sagamore, Mille et une roses and Tropiques. Calice Becker, who also re-engineered Balmain’s Vent Vert, is responsible with Pauline Zanoni for adapting M. Petitjean’s formula for contemporary noses…

This re-issue is particularly welcome as there are very few leather scents on the non-niche market, despite a slight revival (Armani Cuir Améthyste, Guerlain Cuir Beluga, Hermès Kelly Calèche (click for review). Of the classics, only Chanel Cuir de Russie has survived, if one discounts the leather chypres, which really belong to another category – leather should be one in itself. The cult classic Lanvin Scandale, composed by Arpège author André Fraysse and discontinued in 1971, would be the template, along with Chanel’s, by which any leather should be judged. The Lanvin, Chanel and Lancôme share many notes in common:

Lanvin Scandale: neroli, bergamot, mandarin, sage, Russian leather, iris, rose, ylang-ylang, incense, civet, oakmoss ,vanilla, vetiver, benzoin.

Chanel Cuir de Russie: aldehydes, orange blossom, bergamot, mandarin, clary sage; iris, jasmine, rose, ylang-ylang, cedarwood, vetiver; styrax, leather, amber, vanilla.

Lancôme Cuir: bergamot, mandarin, saffron, Jasmine, ylang-ylang, hawthorn, patchouli, Iris, birch, styrax.

The beautiful surprise of the new Cuir is its vintage feel. It may have been domesticated and toned down from the original – a necessity, given the current inaccessibility of many of the original ingredients – but it is still true, buttery, mouth-wateringly rich leather in the style of the much-regretted Lanvin Scandale.
Bergamot and mandarin give the top notes their typically Lancôme hesperidic feel, but within seconds a creamy surge of ylang-ylang lends a sweet butteriness to the blend, underscored by the slightly medicinal accents of saffron. Jasmine and hawthorn are also listed as notes, but they never stand out as soloists. The smoky birch and balsamic-tarry styrax quickly rise to the fore, underscored by a very discreet patchouli; iris cools off the base and lends its discreetly earthy tinge.
Despite sharing several notes with the Chanel, Lancôme Cuir doesn’t display its predecessor’s crisp, structured composition, lifted by Ernest Beaux’s trademark aldehydes. Cuir sinks almost immediately into a yielding, warm, almost edible caramel-tinged leather: it is like the liquid version of a time-smoothed lambskin glove, clutching a handful of exotic blossoms. A nod to contemporary tastes is given in an unlisted, caramelized note, which tends to place Lancôme Cuir in the families of gourmand scents in the drydown. At this stage, it evokes the sinuous sheath of sun-kissed skin…
Comparisons to Scandale(discontinued in 1971) are hard to draw because of the difference in concentration (eau de parfum vs. extrait) and conservation conditions, but Cuir would seem to lean more to the side of the Lanvin in its richness and animalic elegance.
One can only hope that Lanvin will follow suit and re-launch a fairly faithful adaptation of Scandale, though its recent Rumeur(click for review), lovely but much tamer than the original, doesn’t bode well…
But there can truly never be enough leather scents to this leather lover.



Special thanks to R., the generous member of the Perfume of Life forum who sent me a large sample of Cuir; as well as to Vidabo, who shared her precise and poetic analysis on the forum and helped me shape mine.

by Denyse Beaulieu, a.k.a. carmencanada

Pic on top from educationfrance5.fr

The new Rumeur by Lanvin: Fragrance review & history

When the old becomes new again we may be witnessing Gaudí's "Sagrada Familia" or "Le Tombeau de Couperin" by Ravel.
What I mean: it’s not necessarily a bad thing! Enter the re-orchastration of Rumeur by the house of Lanvin which is both rather pretty and completely different than the somptuous vintage formula.

Jeanne Lanvin was originally a milliner that came to design clothes for her daughter and her friends’ daughters, establishing a salon that finally catered for adults just before World War I. Soon the salon became an entity of its own, continuing the tradition till today under the creative baguette of young designer Albert Elbaz.
It is however the perfume spectrum of Lanvin that has not survived that well over the years and that is assuredly a pity.

Jeanne Lanvin had a mysterious personage named Madame Zed (doesn’t she sound like a Graham Greene novel set in post-war Vienna?), an elderly Russian, creating perfumes for her, the last of which was the legendary My Sin, a very successful triumph. After that it was André Fraysse who was hired as house perfumer in 1924, segueing on to create what was termed by another great nose (Edmond Roudnitska) “the most spectacular tetralogy in perfumery”: Arpège in 1927, Scandale in 1931, Rumeur in 1932 and Prétexte in 1937. Sadly, only Arpège with its sonorous musical name still circulates on perfume counters today (after some adventures in formulaic changes, but happily restored to its original glory finally), as the world is fickle and tastes change, it seems. It might have to do with the fact that the perfume department of the house was sold to L’oréal conglomerate, too. (But you’d call me leftist if I insisted and I wouldn’t want you to do that). In any case, Arpège saw a flanker on its tail in recent years, éclat de Arpège, a pleasant, lilac -coloured, fruity floral that coincided with the latest olfactory trends, but bore no relation to the rich tradition of the house.

And then, just like that, last year saw the re-emergence of the old glory of Rumeur. Or was it but a specter of its old self?
Certainly the new version bears no olfactory relation to the old one’s dark chypre trail of fruity nuances on a dark mossy bed of plush. Those were times when such things were appreciated. By today’s standards and due to the eclipse of oakmoss from perfume formulae the vintage Rumeur is intoxicating and very perfumey; although by no means unwearable or outdated. Still, the house needed a new perfume to boost its re-vamped image and the difficulty of obtaining rights for use of a new name, not to mention the brainstorming needed for the inspiration of a successful one, were stumbling blocks that eased the acceptance of an older name being stuck on a new product. This dampens our hopes of them ever re-issuing their older treasure, like for instance Guerlain did with their Sous le Vent, but rather continue on that path that Piguet led with Baghari. However, much like Baghari, the result in Rumeur’s case is not disappointing.

Conceived by Francis Kurkdjian , the talented perfumer who is responsible for among others Narciso for Her, Rose Barbare for the Guerlain art et matiere line, and Eau Noire for Dior, it has his familiar style of silky elegance that can never become cloying or childish. Retaining the mere sketch of a chypre composition as most new “pink chypres” do (the term was brilliantly coined by Ayala Moriel to denote the new chypres that lack an oakmoss base) it has the abstract powdery floral feel I have come to expect of this exciting new category of perfumes that come to the rescue after the avalanche of too many fruity florals and teeny bobber vanillic candysticks. It’s a welcome change and a subtly sensual trend I am quite willing to follow.

The new Rumeur begins on a subtle and fresh plane of aldehydes that support the exquisite florancy of pretty seringa, the family of which lilac is an offspring, and of quiet soft-petaled magnolia, like transparent veils of a white material on a soft feminine body illuminated by the afternoon sun. If you have been enamoured with the discreet sexiness of Narciso for Her especially in its superior eau de toilette version like I have, then you are sure to appreciate the loveliness such an effect produces in the new Rumeur. Although patchouli is listed in both scents you would be hard pressed to discern it as the whole effect is of a very sensual but abstract aroma that is hard to pinpoint.
There is subtle muskiness and sweetness that whispers come hither in a way that does not entirely do away with romantic sensibilities of yore. It culminates in a panorama of woody notes enriched with the depth of ambroxan lending projection and decent lasting power on skin and clothes.
On the whole, picture it as a silky rosy robe de chambre ready to shed its modesty with one fell sweep of the cute ribbon that anchors it to a supple waist and you’re there.

The bottle is quite pleasant to look at, a bit like the shape of Promesse by Cacharel, with a matte golden ring on the cap, from which I don’t advise you to hold it like the perversely smokey eyed and modernly coiffed model does in the printed advertisements. In my opinion there is a discrepancy between advertising image and actual scent in this one as the no doubt innovative clothes of the model do not reflect the prettiness and romanticism of the perfumed result. However in an aggressive society which reflects in the sexual arena as well, it is the visual rather than the olfactual that is predatory and mean. Happily the new Rumeur is neither.


Official notes for the reissued Rumeur by Lanvin: magnolia, white roses, jasmine sambac, seringa, orange blossom, lily of the valley, patchouli, musks, ambroxan.

Available from major department stores.

Top pic courtesy of cofe.ru, "My sin" ad from okadi, new ad for Rumeur from escentual.