Perfumery Materials: Violet, Violet Leaf & Ionones

Although often spoken in the same breath when describing fragrance notes pyramids ~standard industry speak for the breakdown of effects in perfume appreciation (a not exactly accurate or realistic means of communicating a scent)~ violet and violet leaves are not interchangeable. Indeed they're quite different, from the romantic, retro powdery feel of violets to the cucumber-metallic-oily effect of violet leaves which adorn not only greener violet scents, but also many masculine colognes.


Violet, has a coy profile in its symbolistic facets: The term "shy violet" is not random; the blossom naturally feels frail and trembling at touch, even though it is sturdy. Thus it traditionally stood for modesty, calmness and sleepiness, traits often associated with females in centuries past. Blue violets signified faithfulness, while white violets were of a happier disposition: they symbolized taking chances. The religious world associates violet with the Passion of Christ and indeed Easter rites in the Mediterranean basin include the use of complementary colors - violet and yellow - symbolic of Lent and the return of spring with its yellow crocuses and daffodils; to witness the two traditional flowers in the Epitaph procession are violets and lilacs, alongside the daffodils narcotizing one's nose in the open air of the evening marches of course: One blossom low-brow and serious like the Holy martyrdom; the other orgiastic like the pagan resurgence of the Dionysian spirit as expressed in the awakening of spring.

A symbol of ancient Athens where it was used in scenting wine and Napoleon Bonaparte’s favorite flower (who preferred it rather than Josephine's beloved musk), violet is a complicated matter in perfumery for two reasons: First, the natural extract of viola odorata (sweet violet/English violet), although it exists, is rarely used for reasons of cost and versatility. Secondly, because there is the distinction between violet flower and violet leaf: the two have a world of difference in terms of odor profile, but that’s not always clear in fragrance descriptions. The flowers have a sweet, powdery ~and when fresh slightly spicy~ note, while the leaf is earthy, green with a cut-grass feel.


The symbolism of violets as emblematic of death at an early age is apparent in the John Everett Millais painting "The Death of Ophelia" and violets which stood for constancy or devotion were traditionally used in mourning. Most people however associate violet with Parma Violets (as reflected in Borsari's Violetta di Parma) a violet-flavoured confectionary manufactured by the Derbyshire-based company Swizzels Matlow; or alternatively, depending on cultural memories, with Violettes de Toulouse, violets preserved by a coating of egg white and crystallised sugar still made commercially at Toulouse, France. (try it in fragrance in Berdoues Violettes de Toulouse). These tender, playful associations might account for the popularity of several sweet florals in the market, especially when coupled with the intensely feminine note of roses producing an almost "makeup" vanity-table effect, such as in L'Arisan Drôle de Rose and F.Malle Lipstick Rose or alternatively allied to modern "berries" tangy notes in Guerlain's Insolence.

In violets along with terpenes, a major component of the scent is a ketone compound called ionone, which temporarily desensitises the receptors in the nose; this prevents any further scent being detected from the flower. (This is why often people complain "I can't smell a thing!", it's not necessarily anosmia, but too much ionones!!) Ionones were first isolated from the Parma violet by Tiemann and Kruger in 1893. Violets naturally include irisone beta, which gives them part of their olfactory profile. The discovery of ionones enabled cheap and extensive production of violet scents, cataclysming the market with inexpensive violet colognes which became au courant in the first throes of the 20th century. The ionones palette ranges from the scent of fresh blossoms to mild woodsy sweet-floral tonalities, while methyl ionones possess a stronger woodsy nuance, similar to iris rhizomes, binding woody and floral notes perfectly such as in the masterful Lutens creations Féminité du Bois and Bois de Violette.
Irone alpha (6-methyl alpha ionone) is a most popular ingredient among ionones in pure form due to its silvery woodiness and its hint of raspberry.
Maurice Roucel was the composer of the mournful, cooly wistful Iris Silver Mist for Lutens focused on the nitrile Irival . Violet is what gives Paris by Yves Saint Laurent its romantic facet beneath the embullient rose, but also the old-world powdery allure beneath the leather in Jolie Madame.

Violet Leaf absolute, on the other hand, smells herbaceous with an oily earthy nuance and naturally includes salicylates [more on which here]. Octin esters and methyl heptin carbonate are used to render the floral green violet leaf "note" with watery accents of melon and cucumber, customary in many modern masculine fragrances and the family of fougères (an aromatic group based on the accord of lavender-coumarin-oakmoss). It also gave the older version of Farhenheit its distinctive feel. If you want to get a good impression of violet leaf in a contemporary composition, smell Eau de Cartier. Several of the greener violet fragrances in the market such asVerte Violette by L’artisan or La Violette by Annick Goutal explore those aspects. The Unicorn Spell by micro-niche brand Les Nez is a peculiar case where violet leaves take on the greeness of just cut husks of harricots verts.
In Dans Tes Bras by F.Malle the tone comes from Iraldeine, a base that helps recreate the freshness of violet flowers, alongside ionones and salicylates. The aromachemical α-n-methyl ionone became commercially available around 1935 in Haarmann & Reimer's Iraldeine Alpha rein and Givaudan's Raldeine A (the main constituent of Fath’s legendary Iris Gris) which Ernest Beaux ~good friends with Leon Givaudan~ is said to have included in 25% concentration in the long-lost Mademoiselle Chanel No.1 from 1942-1946 (as analysed and publicized in 2007 in Perfumer & Flavorist magazine). [Read more on the history of Chanel fragrances issued by Coco Chanel in the 1940s, such as Chanel No.11, No.55 and No.46 in this article]. A modern example of violet leaves in a feminine composition in a very contemporary context is provided by Balenciaga Paris fronted by Charlotte Gainsbourg. A good example of the co-existence of the two elements (violet notes and violet leaves) is presented in a new Marc Jacobs fragrance, Daisy Eau so Fresh.

In short, violets and violet leaves alongside ionones and the other molecules used to produce these nuances, are an integral part of modern perfumery and some of the most recognizable "notes" in fragrances any perfume enthusiast should be familiar with. Why don't you try some of the fragrances listed and see what you feel about them?

Top pic kindly provided by Anya McCoy for my use. The second pic displays "stocks" (which we also call violets in Greek), Matthiola Longipetala. The third pic is Millais' Ophelie via wikimedia commons.

Hilde Soliani Conaffeto: fragrance review & draw

If you have dreamed about a fragrance reflecting the endearing and romantic thoughts surrounding a wedding preparation, from the sugared almonds in the little tulle bags as a small treat for anyone attending, down to the orange blossoms garlanding the bride's hair and the groom's boutonnière, then ConAffeto by Hilde Soliani is your answer.


Weddings never fail to tug at my heartstrings, possibly because in the Orthodox tradition they are so impressive and symbolic to savour: the ritualistic engagement of the spouses-to-be resembles a royal crowning, twin-crowns of white blossoms and silver wire (stefana) tied together by a ribbon, are put on their heads and criss-crossed three times to denote the presence of the Holy Triad; the mutual drinking of blessed wine from the same golden chalice a symbol of sharing in their shared from now on life; the ritual cyclical "dance" by the bride and groom of the ceremonial table, to the enthusiastic accompanying throwing of rice mixed with rose petals by the attendees, symbolising their good wishes for fertility and eternal growth. And the small desserts that are given to each guest at the end of the holy mystery and before the wedding reception by the unmarried young women of the extended families in festive attire to whom it's customary to reply "may you wed as well". Oh yes, weddings are a moving event where I come from.

Conaffeto comes from a wordplay on these lovely associations: Con affeto means "with affection" in Italian, but it also resembles the small treat offered at weddings, the sugared almond, called confetto (plural confetti), coined by Monica Polachinni, an Italian American friend of Hilde's. Sugared almonds, according to lore coming from the Arab Al-Razi who invented the recipe, accompany many religious ceremonies in the Christian faith, from baptism to matrimony and it's often with their colour that they carry a special meaning: white for the first wedding, yellow for the (possible) second, pink or blue for christenings, several different colours for the anniversaries of happily-married couples according to years together...
It is with affection for this tradition and a more personal affection that Hilde created the perfume to offer as a custom creation for her friend Danielle's wedding to her Vietnamese fiance. This bespoke perfume of Conaffeto, presented in roll-on oil form, is a floral gourmand, as soft and promising as the nuptials of a couple radiating with happiness at the promise of a sweet life ahead.


Soliani's work in art directing fragrances with caressing, haute gourmand qualities is well documented, from the chocolate-laced fit for Valentine's Day Ciocospezissimo and Ciocorosissimo to the Michelin-star restaurant flavours of Acquiilssssima, Doolciiisssimo, Saaliiisssiimo, Freschiiissimo. Conaffeto is again inspired by foodstuff, but thanks to its restraint and softness, as well as its oil parfum concentration, it remains as fluffy and light as a cloud or a wedding-reception meringue. Simply put, you're met with the aroma of sugar-coated almonds, the crunchy crust a little bit bittersweet, the almond reinforcing the impression and at the background a note of coumarin anchoring it, all put in the context of a linear composition. The floral element (orange blossoms) is subtle, clean, ethereally romantic like two people embarking on one of life's greatest adventures.

Conaffeto isn't yet released outside Italy, but it will soon be. I have a sample for a lucky reader: Please state in the comments what you like (or don't like) in weddings and I will pick a random winner. Draw will close on Sunday midnight.


Related reading on Perfume Shrine: Hilde Soliani news & reviews, Upcoming releases.

By the way for anyone having a sweet tooth, some really grea-tasting confetti from a Greek company: Hatziyannakis. Non affiliated but highly recommended.

Disclosure: A sample was provided by the perfumer.
collage pic of Greek weddings via stigmes.com.gr (click pics to enlarge)

Mapping the Vocabulary of Scent: What Smells like Nail Polish/ Metal/ Sweat/ Horses/ Hairspray/ Burnt Toast/ Baby Powder/Dirty Socks etc?

When testing fragrances, the average consumer is stumped when faced with the ubiquitous list of "fragrance notes" given out by the company. That they do not accurately reflect actual essences or oils entering the composition is a given: Safraleine does not mean anything to the casual buyer, whereas they're familiar with the smell of saffron possibly or the nuance of leather goods, so the "fantasy" copywriting is preferred for all the obvious reasons. But how can in turn the consumer decipher which "notes" appeal or displease in any given perfume thus? "This smells weird and dry, must be the mastic note" comments one, while another says "I sense it as fluffy, could it be the heliotrope?" When in front of an aromatic stanza, one is often at a loss to describe in words the feelings evoked. But the feelings and associations are undeniably there, so an articulate, knowledgeable vocabulary is sorely missing, in part due to the secrecy of the industry and in another due to the limited scope that smell has on our language. Even perfumers themselves could benefit from translating the impressions of people into a concrete transliteration in perfumery terms. In short, which perfumery ingredients give which effect in any given formula? Let's see the most popular queries in alphabetical order and their explanation in a short guide on Perfume Shrine.


Baby powder/talc smell: Usually based on white musks (see this article on classification/perception of musks and that one on synthetic musks) or orange blossom. The latter due to its ubiquitous use in baby products, imparting a feeling of both freshness and tenderness. For reference the actual Johnson's Baby Powder has traditionally relied on the combination of citrus-vanilla-lavender.

Banana note: A natural facet of some white flowers (particularly jasmine sambac or ylang-ylang), when the effect is an unripe, green banana, unpeeled. It's also common when there is a lot of benzyl acetate in the formula, which is in turn naturally found in jasmine, ylang ylang and tobira blossoms.

Band-Aid note: Usually a synthetic "oud/aoudh" base is responsible for this weird, medicinal effect. 

Blood/metallic note: Due to 1-octen-3-one. Has an odour that is a cross between metallic blood and mushroom (see "cepes" notes in perfumery). Blood can be evoked via two aldehydes as well: decanal and nonenal.

Body Odour: see Sweat below

Caramel note: Usually a combination of vanillic notes (real vanilla pod orchid essence or vanillin).

Bad breath note: Usually caused by trimethylamine, fishy in low concentration, ammoniac in higher. (see also Fish note). Sulfurous notes from grapefruit in scent might also "read" as a bad breath note or body odour. Methanethiol (methyl mercaptan) is a constituent of bad breath and has a fecal scent (it is indeed found in flatus and in "asparagus urine", i.e. urine after eating asparagus).

Barnyard note: Usually there is a strong animalic note such as civet/civetone as well as indolic notes via jasmine or other white flowers. The horse note can be produced by presence of p-Cresol (a phenol) as well. A little hay (as in Chergui by Serge Lutens, the closest to natural hay absolute on the market) adds to the impression of a proper barnyard. L'Air de Rien for Miller Harris is a good example of "barnyard" scent via "dirty musks" and animalic notes.

Bread note: Due to 2-Acetyl-1-pyrroline (this is present in pandanus) and to lesser degree 6-Acetyl-2,3,4,5-tetrahydropyridine.

Cabbage note: Due to Methanethiol (also known as methyl mercaptan). Naturally occuring in nuts and cheese.

Cardboard/Old Books note: Due to salycilates (see more info)/"solar notes" and vanilla (the decomposition of wood pupl's lignin ~ a close relative to vanillin~ over time produces that effect natually in old books). Smell Dzing! by L'Artisan Parfumeur.

Cat Pee note: That intense ammoniac spray is due to blackcurrant buds, which have both butyric and sulfuric facets.

Celery note: Due to vertofix, a IFF molecule (methyl cedryl ketone) which smells like vetiver/leathery. It can therefore hide as "vetiver" and musky notes in a fragrance notes pyramid.

Cheese note: Butyric notes, like rancid butter (from βούτυρον/butyron, ie. butter in Greek), coupled with animalic notes such as civet/civetone. Frequent in some intense white florals.

Cotton-Candy (US)/Candyfloss (UK) note: Due to ethylmaltol, as famously used in Angel and Pink Sugar.

Cut grass: A sweet and green scent, usually due to triplal/ligustral (smelling like ligustra leaves) and coumarin (a material naturally found in tonka beans, as well as woodruff, sweet clover and cassia cinnamon). Also cis 3 hexenol smells like grass and is very common.

Curry note: Usually a combination of spices, one of which has to be cumin. It also includes coriander and sometimes "dirty" musks. See L'Autre by Diptyque.

Dentist's office: Cloves, cloves and cloves again! Dentists use clove for its naturally antiseptic properties. Several older Caron fragrances have a clove-y base and most carnation scents are traditionally built on a pepper and clove accord.

Detergent/Fabric Softener note: A great quantity of synthetic musks, especially "white musks" (see index) due to their ubiquitousness in detergents & fabric softeners thanks to their hydrophobicity (i.e. they rinse poorly and thus stay on clothes for long, which is the desired effect by the functional products industry). Cheap ambers such as Cetalox are also used in functional fragrances (i.e detergents), so presence in a fragrance can also give the association of laundry day. If the effect is acrid, it could be also due to dihydromercenol (the ingredient in many fresh aquatic men's colognes, see Davidof's Cool Water for instance) or lily of the valley. Lily of the valley (in the form of synthetics) is commonly used in detergents for the home as well as toilet cleaners thanks to its fresh, clean, green-floral aroma: witness Ajax White Flowers floor cleaner, which replicates the effect to a T.

Doll's Head: A combination of vanillin alongside heliotropin in smaller dose.

Earth (wet) note: This can be due to patchouli being dominant. Also patchouli coupled with oakmoss, but then the note is dryer and more bitter.

Feces/Fecal note: Usually due to indole (a constituent of white flowers, especially jasmine).

Felt-tip pens/markers: This is an effect of p-Cresol. Usually it's done in a "dry" context.

Fish note: There must be a trimethylamine note in there somewhere. At high concentrations, it can be ammoniac-smelling.

Fruity hard candy: Veltol gives a note of berries and caramel-like nuance(it increases the caramel effect and reduces the off cooked butter notes). It increases "creaminess" in both flavours (in lite products especially) and fragrances. You might also find Veltol in chocolate fragrances due to its creaminess.

Fuel oil/diesel: Cis 3 hexenol gives such an effect sometimes, although usually it's producing a green-grassy effect. Consider methyl benzoate as well, as evidenced in the opening of Jicky and Tubéreuse Criminelle.

Garbage note: The sickly sweet smell of rotting flesh/foodstuff is evoked by methyl anthranilate. Naturally found in bergamot, black locust, champaca, gardenia, jasmine, lemon, mandarin, neroli, orange, strawberry, tuberose, wisteria, galangal and ylang ylang. Of course the real corpse smell is due to two other compounds, not used in fragrances, cadaverine and putrescine.

Gas (natural) note: Although gas is primarily constisting of methane, it is the added compound tetrahydrothiophene which gives it its characteristic unpleasant rotten eggs odour.

Glue: This smell is a combination of heliotropin (synthetic heliotrope note with a marzipan facet), coumarin or anisic aldehyde. Styrax also has a faint glue aroma that reads as cinnamon-spicy.

Grape/Kool Aid note: Grape-fruity (concord grapes) is evoked thanks to methyl anthranilate. Dimethyl anthranilate is used to flavour Kool Aid. You might see this masked as a fruity note (berry) in perfumes. Sometimes has musty facets.

Greens bitter: Some pyrazines are responsible: 2-methoxy-3-isobutyl-pyrazine is the main flavour constituent of green bell peppers. Methoxy-methyl-, -ethyl- or-isopropyl-pyrazine increases the potato flavour of a potato salad while 2-methoxy-3-sec.butyl-, 2-methoxy-3-isobutyl- and 2-methoxy-3-isopropyl pyrazine appear in peas.
On the other hand, 2-methoxy-3-sec.butylpyrazine has been isolated from galbanum oil and has its characteristic bitter green odour profile.

Hair (dity) note: The culprit is costus root (do not confuse with cistus labdanum which has a leathery-ambery smell). Now restricted from perfumery, it is quite common in vintage perfumes (see Fille d'Eve by Germaine Cellier for Nina Ricci)

Hairspray note: Usually due to benzyl acetate. Among hairspray brands, some further aromatize their product with other aromata: L'Oreal Elnette hairspray for instance is particularly musky (in a pleasant ~to me at least~way)

Honey note: Either due to natural beeswax absolute in natural perfumery or -more commonly- due to mimosa & cassie absolute as well as cinnamic acid (used in the manufacturing of the methyl, ethyl, and benzyl esters for the perfume industry), which has a floral nuance to its honeyed note. Smell L'Instant by Guerlain in Eau de Parfum.

Horses note: see Barnyard note above

Leeks note: See Cabbage.

Melon/Watermelon note: Usually rendered by the immensely popular in the 1990s Calone aromachemical. (technically: methylbenzodioxepinone) . Unmistakeable, you know it well from Eau d'Issey and Aqua di Gio.

Metal/Cold Air note: Often due to helional, giving an impression of ringing cold air in some Northern steppe. Luca Turin describes it as "sucked silver spoon".

Mold/musty note: Dominant "dusty" variations of patchouli, sometimes coupled with carrot seed (which has a turnip-iris effect by nature). It can also surface in some incense variations with patchouli, such as in Messe de Minuit by Etro. Methyl anthranilate also might play a role, in the context of grape-fruity.

Mushroom note: See also Blood (1-octen-3-one) and look out for it in some gardenia compositions.

Nail polish note: Usually due to benzyl acetate, naturally found in white flowers.

Nail polish remover note: Due to methyl acetate.

"Old-lady" note: Due to powdery notes alongside woody ones or aldehydes (see more on types of aldehydes on this link). Too much iris can also give that effect in certain contexts due to its dryness. This is purely a cultural effect, because these happened to be popular smells in decades past, whose wearers are now "older ladies"! (For this controversial can of worms, read this essay).

Peach: Often due to gamma-Decalactone (referenced as C14 aldehyde, famously featured in Mitsouko). Peachy-apricoty scents can be rendered through jasmolactones too, and are actually preferred due to their fatty-creamy aspect.

Pear drops note (UK boiled sweet): A similar smell is found in ethyl acetate, a very evnescent, low-cost liquid used in perfumes as diluent and a common solvent in nail polish removers and decaffeinated coffee beans & tea leaves. It's worthy of note that it's the most common ester in wine, so the mental pear-wine link aromatically is not without cause.

Play-Doh note: Common lore wants it to be similar to heliotropin/heliotrope notes (affectionately referenced in iconic L'Heure Bleue by Guerlain). Etro's Heliotrope is a good example of this in action. I suggest that the modeling clay note is more wheat-almondy in nuance, a bit like marzipan but saltier, not classic Guerlain. Compare with Hypnotic Poison by Dior or Jaipur by Boucheron. Such a beloved, nostalgic note that it has entered a seperate creation by Demeter, simply called...Play Doh!

Pop-corn note: Due to 6-Acetyl-2,3,4,5-tetrahydropyridine, a common flavour used in pop-corn and tortillas.

Rice steam/basmati rice/jasmine rice note: Rendered through 2-Acetyl-1-pyrroline, a common flavouring in said products.

Rice powder/facial powder note: Often due to iris (either due to natural orris butter or violet-like ionones) as well as mimosa.

Rosy apple note: Due to damascones, materials analogous to ionones (which smell of violet/iris). Smell Knowing by Lauder or Coriandre by Jean Couturier to see them in action.

Tar: Due to phenols. Phenolic smells simply refer to tarry ones! Please note that "birch tar" is the pungent, leathery scent associated with Cuir de Russie type of scents (explanation on what Russian Leather scents are here).

Toast/Burnt note: This is due to pyrazines, compounds present in foodstuffs (see Greens Bitter above). Alkoxy- and/or alkylpyrazines can be added to coffee to increase the roast aroma, as well as other roasted foods (even meat).

Tomato note: Due to triplal (green leafy aroma) being overdosed, also green notes/cis 3 hexenal (similar with grassy greens).

Salty skin: Beautifully rendered through natural ambergris. Nowadays often replaced by synthetics.

Socks (dirty) note: Usually due to the presence of costus. Costus being restricted in current perfumery, this will be less and less a concern. The effect is apparent however in several vintage perfumes.

Suntan oil/tanning lotion/warm sand: If the fragrance or cosmetic has a floral-warm odour like the classic Ambre Solaire, sthis is due to salicylates (see this article for info on salicylates). Ylang ylang naturally contains them. You might also find this effect under "solar notes" in a traditional list of accords. If smelling of coconut, the classic Coppertone smell, it's due to gamma-Nonalactone (aldehyde C18) which is traditionally used in suntan lotions.

Sweat note: Common lore wants cumin to smell like sweat, but this is debateable as attested through research (Sweat has naturally sulphurous compounds, such as garlic, grapefruit and onion). Refer to Barnyard and Socks notes as well.

Urinal cake: Due to dihydromercenol (see also Detergent note).

Urine note: Phenylacetic acid is infamous for smelling like honey in large concentrations and urine in dilution. Miel de Bois by Serge Lutens is derisive for a reason...

Warm milk/warm pudding notes: A combination of vanillic notes, possibly with veltol or ethylmaltol if it reminds one of puddings or desserts off the oven. Saffron and mimosa also have some facets which are reminiscent of these, perhaps due to associations with edible notes.

Wine notes: Since ethyl acetate is the most common ester in wine, its presence in a perfume formula (which is common) evokes a wine-like effect (also see Pear drops). Some rose essences also have wine-y facets; witness Ce Soir ou Jamais by Annick Goutal.


There are also some more abstract effects which are caused by specific ingredients:
The "nose-hairs burning" effect is often due to synthetic woody-ambers, such as Ambroxan or Karanal, which smell like strong rubbing alcohol when in isolation. The "needles up the nose" effect (very sharp feel) can be due to lots of aldehydes in a very alkaline/soapy context: see White Linen by Lauder for that sharply fresh, sudsy effect. A seeming anaesthetizing of the nose can be due to a preponderance of ionones (violet notes). The too sour, too acid impression can be due to a very citric touch of hesperidic essences (from citrus fruits).
Usually the designation of something as "fresh" is considered a positive one, even though it might not relate to a specifically "fresh" family (such as aqueous/light floral/light fougere/citrus); analogously, "heavy" usually is used to describe a negative effect, again not relative to specific fragrance families but rather to "volume" of perfume, intense projection and radius of evaporation, especially when combined with more potent notes such as lush florals, intense mosses/woods or oriental/resinous notes.

In the end, getting to know the vocabulary of scent not only facilitates a common language reference among fellow fragrance enthusiastcs, but also enriches the experience itself, much like getting to know the parameters of art critique enhances the appreciation of art itself.

If you haven't caught on the Perfumery Definitions series till now, please visit:

• Definition: Indolic vs. Non Indolic
• Definition: Lactonic, Creamy, Milky, Butyric
• Definition: Powdery & Dry in Fragrances
• Definition: Resinous & Balsamic
• Definition: Soapy in Fragrances
• Definition: Phenolic, Terpenic, Camphorous

Marc Jacobs Daisy Eau so Fresh: fragrance review

Hearing that Marc Jacobs's latest foray into fragrance, Daisy Eau so Fresh, is directed at a "younger audience", one pauses to wonder if 5-year-olds are in need of a little grooming cologne for when they're going out to the playground to meet their friends. The original Daisy, in the bottle with the white rubber Takashi Murakami daisies, is already the personification of the young & hip bright fruity floral: Nothing earth-shattering, a pleasant smell that stands as the perfect "safe floral" for office wear, casual parties and anytime you just can't be bothered to indulge in the splendor and challenge of niche brands such as Serge Lutens, Amouage or Etat Libre d'Orange. In fact the canon of Marc Jacobs is unchallenging, inoffensive perfumes, with possibly the exception of Bang, an entry reminiscent of more exclusive-niche fragrances. Daisy Eau so Fresh, a flanker fragrance to the original following the success of its antecedant, continues on the same sure path that the rest of the Jacobs bottles are merrily heading with a rather nice twist.



What's that twist? Daisy Eau so Fresh is taking a slightly retro route to do so, contrary to the ad copy ~perpetuated via online media, haven't these people smelled the scent?~ which advertises this as "more fruity, more bubbly, more fun". We're obviously dealing with a marketing emphasis on what sells best (which in itself isn't very promising), because this isn't fruitier than the original, nor is it more "bubbly". On the contrary the fragrance's effect is composed in a roundabout way via the distinctive nostalgic note of violets: lots and lots of green violet and violet leaves (via ionones and methyl octyne carbonate /Nonadienal I'm led to believe). Allied to fresh rosy-berry accents and "clean" musks it is a scent on the cusp of "scrubbed" and pear-liquer-like: its sweetness comes via ways that do not recall foodstuff or lush white flowers.
In fact the formula reminds me quite a bit of the re-orchestration of Givenchy's L'Interdit from 2003 in the rounded shoulders rectangular with the small gold cap (there was another reformulation in 2007); same with the violet leaves heavy Balenciaga Paris from last season: the leitmotif is similar and it's a very pretty idea in the realm of "fresh" or "crisp" in a non-citrusy context that should be easy for spring or summer wear. Sillage and tenacity are average for Eau so Fresh.
If pressed to choose between the original Daisy and this one, I would probably pick Eau so Fresh over it, although you'd have to be quite persistent in your persuasion to begin with.

The company certainly used a bit of fanfare during the press launch: Guests were greeted by a horse named Dotty, proceeding to spend their evening sipping cocktails, eating steak, and listening to a DJ set by Daisy Dares You, all the while surrounded by the sweet aromata of raspberry and lychee. Top model Hannah Holman is the face of Marc Jacobs Daisy's latest advertisement, photographed by Juergen Teller.
The bottle, taller and more rectangular than the original Daisy, with a cluster of 6 rubber daisy petal appliques in white, yellow and pink, is simply adorable in its kitsch-cute way, even for a decided aesthetics cynics such as myself.

Notes for Daisy Eau so Fresh by Marc Jacobs:
Top: grapefruit, green notes, raspberry and pear
Heart: jasmine, rose, violet, litchi and apple blossom
Base: musk, virginia cedar and plum.

Daisy Eau so Fresh hits the US market on February 27th at major department stores in 75ml and 125ml of Eau de Toilette.

pic via allurabeauty

Estee Lauder Wild Elixir: fragrance review

A limited edition from Estée Lauder comes this month in the form of Pure Color Wild Elixir, or for short Wild Elixir, a vibrant floral Eau de Toilette that accompanies their Pure Color make-up line. Even though travel-retail and/or LE fragrances by Lauder (see Bali Dream) are not reserved for their more intuitive compositions (for those one has to look into the Private Collection more upscale line), they do not fail from a technical standpoint: The scents have good sillage and tenacity, they have a concrete idea which they express in a straightforward manner and they provide that feel-good factor which we associate with boarding planes in exotic locales of azure skies which necessitate a big straw hat, even if back home it's pouring madly; or with the easy elegance of clothes hot off the January cruise collections. Wild Elixir is no exception.

Lauder describes the scent thus: "The radiant, free spirit of today's woman with her deep passion for life is captured in a fragrance as expressive, individual and modern as she is. Pure radiance bursts from this vivid creation of genet flowers contrasted against soft, sophisticated amberwood.From the vibrant top notes, to the rich floral middle notes, to the dramatic yet smooth end notes, the feeling is vibrant, luminous and irrepressibly alive".

All you need to know is that Wild Elixir is a light, vivacious floral that doesn't feel "retro", but which isn't vulgary sweet either nor juvenile. The succulent juiciness of mandarin dominates at first, providing the sweet citric touch that reads as instant sunshine in the middle of winter when you're cussing finding your feet buried in snow first thing out of the door. The genet (broom) note provides the essential backdrop of bracken feel that keeps it interesting and contributes to a certain similarity with the juicy brightness of Coach Signature rather than with the serenely deserted landscape of Dior's Dune (which is also based on an interplay of broom and amber). No other flowers are clearly discernible, the notes more a product of imaginative creation than true reflection of essences. The drydown is nothing extraordinary, smooth tactile woody-amber (Lauder excells at this kind of base) but it pleasantly keeps the composition anchored for hours and hours on end, especially for something so bubbly and vividly fresh. In short, they could have done much worse. I predict it will be popular.


Notes for Lauder Wild Elixir:
Top: Mandarin, marigold, purple freesia, violet leaves
Heart: Genet flower (broom), wild gardenia, orris, pink muguet, blue jasmine, waterlily
Base: Amberwood, musk, sandalwood.

Available at the official Lauder site 55$ for 1.7oz Eau de Toilette

Related reading on Perfume Shrine: Lauder news & reviews