The winner of the draw...

...for the Not a Perfume sample is Margaret. Congratulations and please email me with a shipping address, using the email in the profile or About page, so I can have your prize out to you soon.
Thanks everyone for the participation and till the next one!

Juliette has a Gun Not a Perfume: fragrance review & draw

Damn right! If you want to take the ironic (but reversely spot-on!) name of the latest Juliette has a Gun fragrance literally, then you're most certainly there. Not a Perfume, Romano Ricci's latest project in his niche line features one of his favourite perfumery materials...solely. In short Not a Perfume is a dilution of Ambrox (an elegant, inviting creamy musky-woody material we described in detail on this article) in ethanol, to be sprayed on by people who abhor the idea of smelling of something immediately identifiable as perfume.


Indeed the fragrance opens on a singeing the nose blast of alcohol. Is it any good on the whole? If you're questioning whether it smells good, yes, it does, if monochromatically so (imagine an outfit on ton-sur-ton pearl grey). Ambrox does, you know (again, refer to my Raw Material article on it). And Romano Ricci had predisposed us of this notion by heavily relying on it for his previous effort, Calamity J. and including it in all his perfumes. But is it enough? Not it's not. Even if it hides a small helping of violet leaf or iris as I suspect, it's still not enough.

The problem lies with the utter lack of originality; what was arresting first time around becomes a little tired the second time: The idea of anti-perfume was brought out on the market with a bang by the sultan of orientalia (and thus it was particularly impressive and controversial), Serge Lutens with his L'Eau. The formula relying on a single material was first exploited by Helmut Lang (the rare musk in his defunct Velviona) and perfumer Geza Schoen with his Escentric Molecules. The advertising showing a woman drinking from the bottle as it's supposed to be a non-perfume ~therefore good enough to drink!~ was first explored by Moschino in the 1980s as we showed on a previous post.
What's left? The claim that using Ambrox and Amrbox ONLY is a surefire way to avoid allergies (To test the hypothesis I refer you to Umberto Eco's excellent article in Corriere della Sera from the 1970s about advertising ethos by the Bic pens company and his breakdown of their lacking, misleading syllogism). This's got to be a first, addressing the millions who are increasingly sterilising the public space with their abhorence of anything perceived as floating for the sheer pleasure of smelling like perfume. Brownie points, you've got that down pat, mr.Romano!

For our readers ~and since it serves as an educational tool as to how the raw material Ambrox smells~ we offer a sample of Not a Perfume to a lucky reader (coming from a decant we purchased ourselves for reviewing purposes). [Draw is now closed, thanks!]

Not a Perfume by Juliette has a Gun is available at Colette, Paris for 65€ for 50ml and for 88€ for 100ml. Pricey for what it is!

A harsher criticism of the concept can be viewed on Octavian's post.
Pic via thebeautybutton.co.uk

Ambrox/Ambroxan: a Modern Fascination on an Elegant Material

When a new raw material enters the perfumery scene only the involved few are cognisant of the fact. When this raw material however takes the role of manna from heaven in times of crisis, however (see how synthetically-derived irones for substituting orris butter produced "the year of the iris" and how synth aoud made 2009 the year of "oud") companies invest it with panegyrics extoling its qualities. The latest material to do that is Ambrox and if you thought you haven't smelled it before think again: Almost everyone has a rather good scent memory of it through the ubiquitousness of Light Blue by Dolce & Gabbana, composed by Olivier Cresp in 2001, to name but one of the scents which use this raw material in ample amounts. In synergy with other two synthetics, Z11 and Norlimbanol, Ambrox gives Light Blue that non-perfume smooth base which made it so very popular and instantly recognisable on commuters and elevator partners across the globe.

As is usual on Perfume Shrine when dissecting perfumery materials (this is the list with the posts on them) we revert to a little Chemistry 101 to explain Ambrox and its smell in detail. The chemical formula for Ambrox is C16 H28 O. Ambrox was therefore born through organic chemistry in the 1950s at the laboratories of aroma-chemical producing firm Firmenich SA as a substitute for ambergris (grey amber) which was very expensive for wide use in fragrances and exceedingly scarce. (You can read more on ambergris and its commonalities/differences with the term amber on this article). Although used interchangeably with Ambroxan as they share almost identical odour profile, they are not one and the same. The construction of Ambrox follows the route of sclareol, a product of the process of clary sage, a natural essence known to aromatherapists for many years [source]. Nevertheless another path exists for Ambrox synthesis, this time from labdanoic acid, since 2002. The main diterpenoid of the acid fraction of non-polar extracts of Cistus ladaniferus L.) converts using an organoselenium reagent, is then oxidatively degradated in its side chain, and finally cyclization of the resulting tetranorlabdan-8α,12-diol happens. Thus, Ambrox is obtained by a six-step procedure in 33% overall yield from methyl labdanolate. [source] Other paths include synthesis from (E) Nerolidol and β-ionone, as well as through (+) -carvone and thujone. [source]

Ambrox is typically used as one of the base notes of perfume compositions, due to its extremely lasting velvety effect which oscillates between an impression of ambergris (salty, smooth, skin-like), creamy musky & labdanum-like (read on labdanum on this link) and with "clean"/blond woody facets in the mix too. In short, a fascinating molecule that presents itself as a prism through which different facets can shine. Its reception is undoubtedly one of positive response: You're hit with something that smells warm, oddly mineral and sweetly inviting, yet it doesn't exactly smell like a perfumery or even culinary material. It's perfectly abstract, approximating a person's aura rather than a specific component, much like some of the more sophisticated musk components do. Fittingly, Ambrox solves some of the shortcomings of the latest IFRA restrictions on several musks and animal-like base notes. No wonder it's been used so much in perfumes in the last couple of decades! Although one might argue that synthetics replicate naturals due to increasing constrictions on formula costs on the part of perfume companies, the truth is Ambrox is relatively costly in the mostly inexpensive world of synthetics. However until recently companies were reticent into mentioning its inclusion in a perfume formula. It took the pioneering guts of Geza Schoen and his niche brand Escentric Molecules to elevate chemistry into the realm of bottling single molecules in bottles to be put on one's vanity or bathroom shelf: Molecule 02, solely an Ambroxan dilution was coupled with Molecule 01 fed on only Iso-E Super (details on that material on this link).
Recently companies however took on a different path, actually boasting on their flamboyant, mono-chromatic use of this popular material, thus making ultra-hip Parisian concept-store Colette’s newsletter talk about "fragrances fed on Ambrox"! 2010 might well be the year of Ambrox as apart from Juliette has a Gun who boasts on their sole use of Ambrox diluted in ethanol for their Not a Perfume, other companies bravely declare the emphasis on this synthetic: Another 13, from the New York based brand Le Labo and M Mink by Byredo. The latter fragrance uses Ambrox alongside chypry, aromatic and animalic tonalities which are reminiscent of ink.
Whatever you might think of it, we haven't seen the last of Ambrox yet!

List of Perfumes containing perceptible Ambrox/Ambroxan at the base
(Listed in diminishing order of perceptability. NB. The highlighted links lead to reviews/more info):

Not a Perfume by Juliette has a Gun
Molecule 02 by Escentric Molecules
Another 13 by Le Labo
Calamity J by Juliette has a Gun
Mille et Une Roses by Lancôme
Eau de Fleurs de Capucine by Chloé
Light Blue by Dolce & Gabbana
Vetyver by Lanvin
Géranium pour Monsieur by Frédéric Malle
Baie Rose 26 by Le Labo
M Mink by Byredo
White by Lalique
French Lover by Frédéric Malle
Portrait of a Lady by Frédéric Malle
Rumeur by Lanvin
L'Eau d'Issey Goutte sur un Pétale by Issey Miyake
Midnight Poison by Christian Dior
Emporio Armani Diamonds for Men by Armani
Silver Black by Azzaro
1881 Intense pour Homme by Cerruti
Extravagance d'Amarige by Givenchy
Cuir pour homme by Esteban
A Scent Eau de Parfum Florale by Issey Miyake


Please note that another name for Ambroxan is Orcanox, such as mentioned in Etat Libre d'Orange Malaise of the 1970s. 


pic via perseus.blog.so-net.ne.jp

Jivago 24KGold and Jivago White Gold: new fragrances

The worship of gold has been synonymous with man (and woman) since antiquity. Now it enters fragrances as well. Building on the success of 24K, and continually inspired by the powerful meaning, positive energy and sheer beauty of gold, Ilana Jivago has created the JIVAGO Gold Collection.

24K Gold by ILANA JIVAGO – The Fragrance of Everlasting Love
An elegant, beautiful and feminine floral blend, reminiscent of great loves in life.
Opulent and precious, 24 karat gold adorns those women who have a taste for timeless elegance. ILANA JIVAGO 24K Gold is a luxuriant, modern floral blend showcasing the romantic marriage of Asian Jasmine and Tuberose, flanked by even more flowers: Bulgarian Rose, Lily of the Valley and Orris. A final note of Amber at the base offers a grounding finish, making this scent evocative of true everlasting love. ILANA JIVAGO 24K Gold contains genuine 24 karat gold as an essential element of the composition for positive giving energy. [sic]

White Gold by ILANA JIVAGO – The Fragrance of Pure Love
A delicate, clean and sensationally chic scent, inspired by the idea of love for no reason. Reflective and lustrous, white gold is worn by women who appreciate understated chic. Fresh and delicate, ILANA JIVAGO White Gold is a sparkling floral fragrance that subtly shimmers with a classic bouquet of White Peony, Lily of the Valley and Orris at its heart. These florals rest delicately upon a base of precious Rosewood, Radiant Musk and sultry Vanilla, adding a hint of sensuality to the composition. ILANA JIVAGO White Gold contains genuine white gold as an essential element of the composition for positive giving energy. [sic]

The JIVAGO Gold Collection for Women is available at www.ilanajivago.com and comes in: 2.5oz. Eau de Parfum, SRP $130; 1.7oz Eau de Parfum, SRP $105.00; 2.5 Parfum Diamond (24K Gold only), SRP $104.00; Eau De Toilette 2.5oz, SRP $87.00.

Amouage Opus IV (Library Collection): new fragrance

This December, the House of Amouage is uniting the world against AIDS with the global release of Opus IV from its Library Collection. The latest inspiring creation was especially crafted to instill knowledge and empowerment in efforts to promote HIV / AIDS awareness by Creative Director Christopher Chong, who worked assiduously with renowned perfumers in Grasse.

“Our fragrances have always centered on delivering a distinct and compelling message, not just the creation of artistic and beautiful scents,” expressed Chong. “With the startling number of new HIV infection cases reported globally each year, education remains a powerful and paramount instrument to prevent the spread of HIV and grant universal access to HIV prevention, treatment, care and support services. Opus IV is our contribution to raising awareness on this growing epidemic across all corners of the globe, which today is one of the world’s most pressing public health matters.”
Chong added that Amouage is exceptionally proud to donate fifty percent of the worldwide profits from Opus IV to the National HIV/AIDS Prevention and Control Program (NAP) in Oman, an initiative supported by the Ministry of Health, World Health Organisation, United Nations Children’s Fund and United Nations Population Fund.

Opus IV opens with luminous and invigorating notes of Lemon, Mandarin and Grapefruit with a warm spicy mantle of Coriander Oil that awakens the senses. The heart is characterized by the sharp and exotic Elemi Oil, Cardamon and Cumin that pervades to a sweet blend of Rose Berries, Rose and vibrant Violet Leaves. This inventive fragrance finishes with woody and smoky undertones of Labdanum, Frankincense and Musk. The perfumer is Jacques Fior (of Etro fame) who has closely collaborated with Christopher Chong.
The Library Collection which now includes Opus I, II, III and IV, is a celebration of integrity, creativity and virtuosity. Inspired by the knowledge and experience drawn from the art of living, the Collection unfolds a contemporary face to Amouage while preserving the elegance and effortless classicism synonymous with the brand.

In the USA, Opus IV will be available at Bergdorf Goodman and MiN Crosby. In London, at the Amouage flagship at 14 Lowndes St, Harrods and Selfridges. Opus IV retails for US$325 3.4 oz