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Perfume can be delicious to the point of wanting to drink it. Or so would the perfume industry want us to believe. Recently the ad material of Romano Ricci's Not a Perfume by his niche line Juliette has a Gun introduced a visual that is fitting that concept; and it fits the anti-perfume name as well of course! One could say it is its whole raison d'être. (What's up with anti-perfumes lately, haven't Lutens and Geza Schoen exhausted the experiment yet?) We will come on board on our next post with a review on the unreleased yet Not a Perfume and a lucky draw for a decant, but in the meantime, the image reminded me of something.
Something which was so memorable (and so innovative at the time) that has stuck... Can you see the similarities?
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The perfume ad above is for Franco Moschino's original eponymous Moschino perfume from the 1980s. (Incidentally, good juice!)
pics via the moodie report and parfums de pub
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Great catch! Hadn't seen any of them till now.
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ReplyDeletethanks, there's a first time for everything it seems. :-)
I very much remember the second advertisement, I bought then a bottle of Moschino. And I have a miniature now. It was a different way to promote a perfume, very original, and yes, I see the similarities.
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