Cartier L'Heure Vertueuse: new fragrance

Mathilde Laurent, head perfumer at Cartier since 2006, introduces L'Heure Vertueuse (the virtuous hour), another installment in Les Heures de Parfum collection for connoisseurs issued by the acclaimed jewelry house in tall architectural bottles with latin numbers designed like a somber clock. For this one, representing three o'clock in the morning,  "it is time to walk in a magical garden, to breathe the enchanting fragrances of miraculous plants. A unique moment, an aromatic caress of fresh, gentle green notes."

Mathilde further specifies that the new Heure III, L'Heure Verteuse evokes ‘toutes les herbes, aromatiques, sauvages, médicinales, même la lavande, même l’absinthe’ (every herb, aromatic, wild or medicinal, lavender as much as absinth) like a Middle Age herbarium. This green and aromatic fragrance recalls compositions of old which became a symbol of a simple and natural life, like for instance Le Jardin de Mon Curé by Guerlain -or rather her own creation for Guerlain inspired by the garden of her beloved grand-father who died at 101, Herba Fresca.

And yet, Laurent's aim is to present contemporary fragrances, as she reveals her goal: "Comprendre [son] époque, pour proposer des effluves modernes et beaux qui apportent du plaisir." (Understand one's era, so as to present modern and beautiful scents that bring pleasure). In fact L'Heure Vertueuse III draws its inspiration from Corsica and maquis.

 L'Heure Vertueuse III by Cartier contains notes of absinth, rosemary, mastic (lentisque), thyme, verbena and lavender to soothe body and spirit. Available as eau de toilette, 75ml exclusively at Cartier boutiques.
Official Cartier site here.

 [quotes source]

Cartier Baiser Vole: fragrance review

“There is no lily oil or lily absolute,” says perfumer Mathilde Laurent, who wanted to introduce a floral scent in Cartier’s fragrance collection, a propos Baiser Volé, the jewellery brand's latest feminine fragrance launch. The name means "Stolen Kiss" reminiscing such romantic images as Fragonard's painting or Truffaut's film. “But I didn’t want it to be the 1,001st floral floriental, and I didn’t want to add a new floral composition.” Instead, Laurent likened wearing Baiser Volé to having on a necklace of lilies!

In Baiser Volé, in-house Cartier perfumer Mathilde Laurent explores the nature of lily three-ways (the leaves, the petals and the pistil) in a fresh powdery floral context and ends up with a surreal lily that isn't really about flowers, nor does it smell particularly spot-on "floral", but about the flowery nature of woman herself: opening up, "blooming", receiving, being at once pure and a little bit disorienting.

Laurent began by asking what smell men found enticing in a womanly way, to which the (fit to print, at least) prominent reply seemed to be "the lily". Colour me sceptical; isn't lily a symbol for purity and the need for cleansing? Maybe men are really leaning more onto the Madonna rather than the whore juxtaposition? Maybe they're asking them from a pre-arranged multiple-choice sheet?
At any rate, thus equiped, Laurent embarked on her 2-year long quest into fitting this stunning flower into a composition that would light up the room just lilies they do, without it being cliché, or surupy sweet, or headache-inducing cloying. If you are looking for the most realistic lily scent recreation, you might stop reading right now or read our article on Lily scent and lily flower types in perfumery; Baiser Volé doesn't even aim at that. But if you like fresh powdery scents, you might want to at least sample; it's very likeable.

The vegetal quality of the fragrance presents itself in an odd game of salicylates, solar notes which boom on the skin, a balance of bitter and sweet with a hint of citrus: The treatment, air-spun, meringue-like, delicate, is not unlike the one that perfumer Jean Claude Ellena reserved for the lightening up of vanilla through ylang ylang & lily notes in his fluffy Vanille Galante for the Hermessences. The vanilla and musks laced drydown in Baiser Volé recalls the sweetness of Un Lys by Serge Lutens, but the context is less poetic, more powdery, in a cosmetic-power-infused, slightly bittersweet way with a small subfacet of spice ~only minimal, a tad clovey; and a hint of violet ionones. It's safe to deduce that Baiser Volé transposes these niche sensibilities, pure, unadulterated exploration of perfumery raw materials's facets, in sleight-of-hand executions, into the mainstream. Compared with other lily fragrances, Baiser Volé stands alone and lacks the gaiac smokiness of real lilies which is reported to give them their "ham" brine-y facet. Cartier's interpretation is nowhere near the dense, ambery tinged radiant ambience of Donna Karan's Gold. Or the faux chypre structure of Ineke's Gilded Lily. Or the spicy corolla of Lily & Spice by Penhaligon's. And whereas Lys Mediterranée is a raspy, roughened salty-savoury lily that appeals to a certain Med sensibility with its hoarsey voice, while remaining irresolutely lily-like, Baiser Volé is smoother, more pliable, less floral, more traditionally womanly in its vanillic powdery kiss, and oddly at once old-fashioned and "clean".

On the other hand, and this is really interesting, Laurent takes no prisoners into embracing the latest trend of reinventing powdery florals for a generation that was afraid of anything powdery signifying "old lady perfume": From Esprit d'Oscar to Love,Chloé, the pink satin feel of ballerina shoes is taking on the sheen of flou through dusty, dry notes reminiscent of violets, talcum powder and sweet musks (if you're thinking of Lovely, by Sarah Jessica Parker, with an added dose of powderiness, you're not too far off); especially since this is a medium sillage fragrance, projecting politely while lasting power is good. Maybe it's code for "classy" or "different" in the milieu of hundreds of sweet things on the market. Maybe the generation who loved Flower by Kenzo and Cashmere Mist by Donna Karan have moved onto other things by now, leaving a void to be filled with new consuemers. The freshly powdery effect needs a true best-seller to shoot off as the new "craziness" in perfume (after "pink chypres" , fruitchoulis, and ethylmaltol-based ~aka cotton-candy smelling~ gourmands) and it remains to be seen just which fragrance that might be: Even though the concept and smell might be right for Cartier, I think we're dealing with a confusing name for Anglos: kissing the rodent seems to be many people's gut response, which might shoot the project in the foot (who can forget Rochas Poupée?).

Mathilde Laurent has been at jewellers Cartier since 2005 and she had been busy concocting Les Heures du Parfum, a series of niche-smelling fragrances sold exclusively at Cartier boutiques. Baiser Volé is the brand's first major feminine fragrance launch since Le Baiser du Dragon oriental in 2003 (Cartier de Lune of early 2011 not withstanding) and contrasted with the best-selling masculine Déclaration, which garners more than 60% of all Cartier's fragrance sales, this Baiser is set to be a serious bet on the part of the company; a recent Women's Wear Daily article tagged it as being intended as the scent pillar in the brand's feminine portfolio.It's definitely geared towards "a younger consumer", though like Robin I am at a loss on just how old the Cartier demographic really is to begin with.

The bottle of Baiser Volé is based on a stylised lighter design, for which the house is famous: In the 1970s there was no chicer way to light up (even today Cartier-embossed cigarettes are still produced in a small quantity in Europe), giving rise to the Les Must de Cartier, a boutique line from which Must perfume arose. Cartier Baiser Volé is available in Eau de Parfum (priced between $75-$145), also presented in matching Shower Gel and Body Lotion ($55 each) and deo spray, and is currently a Nordstrom Anniversary exclusive, but it will be available at major department stores in September 2011.

artwork via lunarki blog

Guerlain Aqua Allegoria fragrances: notes, history & short reviews

It's easy to look down on the Aqua Allegoria line as an entry level for Guerlainophile wannabes. Compared with the house's megaliths, such as Mitsouko, Shalimar or Vetiver, these seem like fragrances with much less monumental heft and no aspirations for posterity. Yet this "allegorica" line hides a few gems that are more than a simple sent bon and some which manage to be memorable in themselves.
The Aqua Allegoria line began as an exercise in deduction in 1999: the baroque compositions of old were too complicated for a younger, budding Guerlainista who approached the brand from the point of reference of their mother's vanity and the fascination with their Terracotta makeup products. Guerlain was ripe for a change after influx of money from LVMH had poured into the old giant. Therefore a simpler, more joyful approach seemed like a good idea. Focus on streamlined formulae zooming onto the raw materials themselves in identical bottles was on the vanguard of a nascent approach to niche perfumery; only this time available at major department stores at affordable prices. If only things continued on that path for the perfume lover...but I digress.



Perfumers' Rift, Changes in Direction
Before perfumer Mathilde Laurent and Jean Paul had what seems like the fallout of the century (the two are never mentioned in the same breath and all innuendo that Mathilde had worked for the brand was meticulously averted for years), a bunch of the first Aqua Allegorias were composed by her. Incidentally these are the best ones, in scope of creativity, elegance of structure and flair for the individualistic streak. Some of the more modern ones, especially the solo-frutastic ones, seem like they're forgetting they're fragrances and veer too much into the flavours drawer positioning. Lately the compositions have reverted to rounder bouquets (ex.Bouquet No.1) or soliflores, such as the upcoming Jasminora and Rosa Blanca, that hark back to the original issues more than 10 years ago.

Several fragrances in the line are no more: official word wants the scents to have been limited edition all along, one new coming after the old one tires out. But it wasn't so clear cut in the beginning and the survivors (Pamplelune, Herba Fresca) indicate that it might have to do with actual perfume sales figures rather than with any concrete concept. Which is a pity, as a couple (Winter Delice, Flora Nerolia) have something of a cult following, but there you have it. Some can still be found on online discounters or Ebay.

Launches & Design
The original line-up comprised 5 scents in 1999, thereafter an addition or so each year, with a few exceptions, and then picking up at the steady rhythm of two per year, usually each spring with an eye to summer wearing. The original bottle design revisited a simplified bee motif: the honeycomb was embracing the top of the smooth glass bottle with the sprayer built into the cap. The original packaging used a romantic design of flowers or other materials (accordingly) on the outer box, rendered like a delicate watercolour. In 2010 the outer packaging of the whole line was revamped so as to be uniform; all white, the differentiation now only being the colour of the Napoleonic bee embossed and the vertical line crossing the Guerlain logo on the front's top. To my own eye, the older packaging is more successful, even if less coherent.

THE GUERLAIN AQUA ALLEGORIA LINE IN CHRONOLOGICAL ORDER:

Guerlain Aqua Allegoria Herba Fresca (1999): A real herbal green scent. Focusing on mint, but not quite: the dew on the leaves, the fine herbs, its beautiful grassy ambience raise it one notch up from many herbal efforts from others. A survivor, it still circulates on Guerlain counters and is always in production.


Guerlain Aqua Allegoria Lavande Velours (1999): Lavender is given the Guerlain treatment, but done lightly and softly: iris, tonka bean and sandalwood mollify the harsher, cleaner aspects of fresh lavender. Discontinued. Chamingly, it also circulated as scented linen powder sachets...

Guerlain Aqua Allegoria Pamplelune (1999): One of the beacon grapefruit renditions in the whole of perfumery. A wonderful creation that boosts the sulfurous fruit with bergamot, cassis, petitgrain, patchouli and vanilla. If you're among the lucky ones that don't turn this one into cat-pee on your skin (this is one fragrance that is testament to the diversification of effect according to skin Ph) you're set for all your summery needs. A proud survivor, it's still in production.

Guerlain Aqua Allegoria Rosa Magnifica (1999): Rose takes on a spicy mantle for a simple, but lovely interpretation of a classic theme. Miles away from classic Guerlain Nahéma of course. Disontinued.

Guerlain Aqua Allegoria Ylang & Vanille (1999): The most Guerlain-like in the original bunch, it is a floriental with great tenacity and radience. Ylang Ylang is boosted by vanilla and fanned on soft notes of iris and jasmine. Discontinued.

Guerlain Aqua Allegoria Flora Nerolia (2000): A memory of Sevillian orchards where bigaradiers and sweet orange trees sway their leaves and blossoms to the breeze. I find Flora Nerolia especially lovely, marrying as it does neroli, orange blossom and a hint of jasmine with a miniscule incense-woody facet in the bottom. (Lamentably) discontinued.

Guerlain Aqua Allegoria Gentiana (2001): Not groundbreaking, but if you enjoy the take of Angeliques sous la Pluie, you have good chances of liking Gentiana as well. Its mountaintop dry and cool air (due to wild gentiane) is a breath of freshness in a milieu where everyone is wearing something sweet and cloying. Discontinued. Was also available as scented massage oil.

Guerlain Aqua Allegoria Winter Delice (2001): The only truly limited edition, as it circulated in the autumn of 20o1 with a clear destination to be a Christmas/wintery scent, smooth, deep, sumptuous and comforting. The voluptuous depth of pain d'épices and labdanum is given a fresh counterpoint in pine (pinus sylvestris). Discontinued.

Guerlain Aqua Allegoria Lilia Bella (2002): A classic lily of the valley "clean" floral, slightly dishevelled by the inclusion of a healthy dose of lilac. Springtime and youthful floral. Discontinued.

Guerlain Aqua Allegoria Lemon Fresca (2003): The well-known diet drink called Fresca is synonymous with refreshment and energising. Guerlain took this idea, making it a tonic to spritz on, full of sour notes of lemon, lime and bergamot. A little wood underscores, while an anise touch (just a tad) adds an air de famille. But it doesn't venture far off the lemon start. Discontinued.

Guerlain Aqua Allegoria Foliflora (2003): A millefleurs effect that was little convincing. Consisting of bergamot, neroli, apricot, white freesia, gardenia, sweet pea, angelica, vanilla and sandalwood, it's nice without rippling the pond. Discontinued.



Guerlain Aqua Allegoria Anisia Bella (2004): Aniseed is a classic mainstay in Guerlain fragrances from Apres L'Ondee and L'Heure Bleue onwards and here it's given a smothering of volatile notes such as bergamot and basil which complement its melancholic spiciness, alongside sweeter jasmine, violet and the discreet backdrop of cedar. Discontinued.

Guerlain Aqua Allegoria Mentafollia (2004): The simpler side-kick of Herba Fresca, focusing on bittersweet herbs. The latter is better, somehow, more complete. Predictably discontinued.

Guerlain Aqua Allegoria Orange Magnifica (2005): This is the first of the "fruities" Aqua Allegorias that really ruined it for the rest. A lovely Calabrian orange with a discreet almond background, progressing from the fruity to the lightly floral (neroli, clean jasmine). Discontinued.

Guerlain Aqua Allegoria Pivoine Magnifica (2005): A very clean, scrubbed floral that boosts the effect with hesperidia and the mainstays of iris-violet that Guerlain is famous for. Discontinued.

Guerlain Aqua Allegoria Grosellina (2006): Fruity-candy, cassis composition that accented the whole with fresh citrus notes on top. Nothing noteworthy really. Discontinued.

Guerlain Aqua Allegoria Tutti Kiwi (2006): An odd combination of kiwi and licorice, fanned on sandalwood and vanilla for sweetness. Probably my least favourite in the line. Discontinued.

Guerlain Aqua Allegoria Angélique Lilas (2007): Aqueous floral with notes of pink pepper, lilac, angelica and bitter orange. Luca Turin calls it a "footnote on Eau d'Issey years later". I believe he means unnecessary; it's not that horrendously bad. Discontinued.

Guerlain Aqua Allegoria Mandarine Basilic (2007): Two elements that contrast, orange-y sweet and spicy aromatic with ivy tones. Still available and in production according to official site.

Guerlain Aqua Allegoria Figue Iris (2008): Green fruity scent with fig leaves and fruits, very summery, dusted with a hint of iris so as to be reminded of the heritage. Discontinued.

Guerlain Aqua Allegoria Laurier Réglisse (2008): Another unusual combination, this time laurel and licorice. This gives a soft and green fragrance that has a unique taste buds appeal. Original. Discontinued.

Guerlain Aqua Allegoria Cherry Blossom (2009): A sakura perfume, simple and spring-like. Fresh and a little bit sentimental fruity floral. [Not to be confused with the stand-alone Cherry Blossom limited edition in the Louis XV flacon].

Guerlain Aqua Allegoria Tiaré Mimosa (2009): A tropical note (tiaré) and one which is inspired by a tropical destination (mimosa is an Australia native). Spicy accents and citrus lift the sweeter base that includes vanilla, clean musk and vetiver. The popular "suntan lotion" theme. Still available.

Guerlain Aqua Allegoria Flora Nymphea (2010): The anniversary edition to celebrate 10 years of Aqua Allegoria is a floral with youthful image. I wasn't particularly impressed. Available from a bunch of places, often on offer.

Guerlain Aqua Allegoria Bouquet No.1 (2010): This was a travel exclusive edition that didn't circulate widely. A peachy white floral (jasmine, delicate fruity notes), I thought Bouquet No.1 is an elegant play on the ubiquitous fruity floral theme.

Guerlain Aqua Allegoria Jasminora (2011): A lovely and true green jasmine soliflore, with a refreshing freesia note on top. Review of Jasminora here.

Guerlain Aqua Allegoria Bouquet No.2 (2011): A tropical take on fruity notes of litchi, fanned on rose and iris for tenacity and elegance. More info on Bouquet No.2 here.  

Guerlain Aqua Allegoria Rosa Blanca (2011): More info on Rosa Blanca here.

Guerlain Aqua Allegoria Lys Soleia (2012): More info on Lys Soleia here. 

NB: Dicontinued does not mean introuvable; it means out of production. There is still old stock left, some of which I have linked on each of the fragrances.

Top pic via Le blog de la mechante. Other pics via parfum de pub.

Mathilde Laurent Responds to Perfume Shrine's Questions (& a little on Cartier Les Heures du Parfum)

Most of you are familiar with Mathilde Laurent through her early work at Guerlain, when as a young graduate of ISIPCA, under the aegis of Jean Paul Guerlain she created her modern epics, faithful to the patrimony of papa Jacques: Her Guet Apens (later re-issued as Attrape Coeur, the whole entangled story can be read on this link) is one of the most celebrated "new Guerlains" among cognoscenti, in the degree that it reflects a true Guerlain character, yet is resolutely of its own era.

Her Shalimar Eau Légère, reviewed and cherised on these pages, is another one which takes the best of tradition and injects it with the saturated hues and bold lines of a contemporary Francis Bacon painting. Like her artistic idol Camille Claudel ~as divulged to Marian Bendeth on a Basenotes project last year~ Mathilde appreciates modernity coupled with sensitivity and creativity.
Pamplelune with its sunny grapefruit side is, surprisingly enough for its daring sulfurous mien, still a Guerlain best-seller and one of two Aqua Allegorias (a sub-line in the Guerlain portfolio with lighter, less complex scents) which has remained in production ever since introduction of the line, the other being Herba Fresca with its surprising take on mint. (Her other creations in the Aqua Allegoria line included Ylang et Vanille and Rosa Magnifica) At some point, Mathilde Laurent left Guerlain to spread her wings unto greener pastures, including a brief stint at jeweler André Gas in 2006 (for the Polynesian tropical scent Ensoleille-Moi) and the current in-house perfumer position at the venerable Cartier headquarters, where she is composing bespoke scents (Sources place the price for juice to last 3-5 years up to 60,000 euros or $75,500). Her masculine, (again) mint-ladden Roadster for the mainstream jewellery house release last year has graced our pages and was considered a successful entry, poised most wisely between commerciability and artistic merit. Mathilde's talent is undisputed, her desire and ambition to compliment the art of perfumery with a decisive and landmarking contribution nevertheless is laudable. For her "perfume is a message, an expression of oneself" and a perfumer is "a sillagiste!"

I took the invitation that Elisa de Feydeau kindly opened for her francophone readers and asked Mathilde a couple of questions which she was most gracious to reply to. For the benefit of our English-speaking readers, here are her answers.

My first question had to do with something I had read in Perfumes, the Guide, a quote by Luca Turin in his Pamplelune review, in which he equated Laurent's turning to bespoke perfumery to "the saddest waste of human talent since Rimbaud decided to study engineering" (If this isn't praise, I don't know what is!). I was wondering whether the foreboding feeling created by this remark in my mind had come to a reversal through the new line Les Heures du Parfum for Cartier (a high-end project more on which below) and whether she was hopeful that the new line would open a dialogue between herself and perfume lovers; those Others beyond the scope of the mega-rich who have the means to order their very own perfume. After all, as revealed by Jean Claude Ellena to us before, custom perfumery runs the risk of inadvertdly "deceiving" the customer.

Mathilde Laurent herself had explained the bespoke process in the past in very clear terms: "Together (with the client), we explore scents associated with meaningful life experiences, from pleasant childhood recollections to a present image the client wishes to project. We transpose the Cartier style, a perfectly studied simplicity, into the scent. Just a few carefully selected high-grade ingredients are blended, so that each essence remains distinctive, not lost in a hazy combination." In the pursuit of good materials, she's relentless: "I look for the truly exceptional, the atypical, the never-before-seen" (The floral extracts used cost about $5,000 per kilogram, or $142 per ounce). "The provenance of the flower, its rarity where it was bred, the manner of extracting its essence, the climatic conditions that year, all are taken into account."
In hindsight Mathilde appreciates Luca Turin's accolades enormously: "He was among the first to support me and encourage me". She terms the bespoke service "a step, a detour in order to get someplace else". "I could never imagine not creating for The Others", she reveals, although she's quick to point out that "bespoke perfumery is for me a wonderful means to be close to those who love and wear perfume and to push the envelope regarding experimentation on new accords, to test and increase one's creativity and one's technique. Bespoke perfumery acts as a complimentary course for me, it nourishes my work on other projects. I hope that Cartier's Les Heures du Parfum will generate a dialogue with people wearing them, since for me perfume is a message that the skin diffuses, I am always interested in expression, perfume is always destined for the Other".

Another issue that is burning perfume lovers and the industry itself with the intensity of a surgical laser is the pressing issue of restrictions on perfumery ingredients. (You can read a recap and personal thoughts with a minimum of emotional sidekicks on this link and on that one). Mathilde Laurent proved to me to be both practical and wise: "Regarding the perfumery materials which are restricted from our palette, I pretend they never existed. Nevertheless, I continue to search for the effect they present, even though it might be considered a tad Utopian; to substitute with other ingredients and combinations. One must always start from scratch and search, search...Having "come of age" at Guerlain however {she started apprenticeship there at the tender age of 23, going to exotic places and learning about ingredients with the very best} I have intimately known all of those precious materials before they were rationed and their effect has most definitely marked me. I do keep them in memory, always!" Hopefully, with creative minds such as Mathilde's, even the parsimonious palette of essences that is left to perfumers can take a new shape and be utilized in a novel syntax that have been left unatttured till now. The future is here and it is brave!
As to her own pleasure, Mathilde has left herself to be seduced by her latest creation for Cartier XIII La Treizième Heure, a smoky leathery composition, even though she declares she never wears perfume on her free time (Her other rare ~she stresses~ indulgunce is Guet Apens). After all, she hopes to instigate a discourse, not a monologue, and I hope she will always succeed in doing that!

Les Heures du Parfum by Cartier are set to be 13 fragrances in the "neo-niche" mold of luxury brands such as Chanel Les Exclusifs, Hermessences, boutique Guerlain scents, Armani Prive, Van Cleef & Arpels etc. (material-oriented compositions, uniform bottles, limited distribution). Cartier touts them as 'one really haute collection of fragrances for connoisseurs' to commemorate . The scents take on Latin numbers instead of names to reflect the digits on the famous Cartier watches, plus a lucky number thirteen in honour of the number of la maison Cartier's first address at 13 Rue de la Paix in Paris. They are to be spaced out in a period of a few years. The first five are coming out this November on the 10th in 35 Cartier boutiques all around the world. Eau de Parfum in 75 ml flacons for 250 dollars (Chayaruchama told me they're already at Saks in New York City, so New Yorkers take note and report back!).

Fragrance Notes for Les Heures du Parfum according to Grain de Musc (who got them straight from the horse's mouth and is enthused):

I – L’Heure Promise (The promised hour): a green iris with petitgrain, fresh herbs, sandalwood and musk.
VI – L’Heure Brillante (The shining hour): a bright aldehydic citrus cocktail with lemon, lime and a gin accord. X – L’Heure Folle (The crazy hour): an aldehydic fruity green with redcurrant, pink pepper, grenadine (pomegranate syrup), blueberry, blackcurrant, blackberry, violet, leafy notes, ivy, boxwood, shiso, polygonum (=knotweed)
XII – L’Heure Mystérieuse (The mysterious hour): a woody floral with jasmine, patchouli, elemi, coriander, incense, olibanum, juniper.
XIII -La Treizième Heure (The 13th hour): a sweet leather with maté tea, birch tar, narcissus, bergamot, patchouli and vanilla.

Portrait of Mathilde Laurent via Basenotes, images4.hiboox.com and luxuryculture, Cartier bottles via punmiris.com

Guet Apens/ Attrape Coeur and Vol de Nuit Evasion by Guerlain: fragrance review & comparison, with a footnote on Guerlain Ambre

Gustave Claudin writes about Marie duPlessis in Mes Souvenirs: “She was fickle, capricious, wild. She adored today what she hated yesterday. She possessed natural elegance to the utmost degree. One could certainly say she had style. No one could copy her originality. As long as florists were able to provide them, she always went out with a bouquet of white camellias”.


Marie Duplessis is none other than the inspiration for the character of Marguerite Gautier, famously known as “la dame aux camellias”. Her natural sensuality and maturity beyond her years are a logical fit for a perfume like Attrape Coeur, formely known as Guet Apens.


La belle de nuit aux violets that is Guet Apens was composed as a limited Christmas edition by nose Mathilde Laurent 10 years ago (1999) when Guerlain had its first inflow of funds from LVMH's initial investment. A slight retouche by Jean Paul Guerlain three years later resulted in another Limited edition called simply No.68 (not to be confused with the new Cologne du 68 ~for a complete breakdown of that entanglement please see my detailed article here)

Was the sobriquet non sonorous enough to English-speaking ears to keep it in production? The resinous, powdery, vanillic juice at the core of No.68 bore ties of consanguinity with both Guet Apens and Terracotta, you see.


Guet-Apens was finally renamed Attrape-Coeur and since 2005 has joined the ranks of the permanent collection of Guerlain to the rejoice of perfume lovers, reissued upon the occasion of the renovation of the flagship Guerlain store on the Champs-Elysées. Although the scent is usually credited to Jean Paul Guerlain (rumours want the then working on Guerlain project Insolence, perfumer Maurice Roucel to also having had a hand in it), the original scent was composed by Mathilde Laurent, the nose behind the controversial Pamplelune with its sulfureous grapefruit and Shalimar Eau Legere/Shalimar Light (the 2003 version) which was so fabulous. Tact prevents me from elaborating longer on the possible rupture, but suffice to say Mathilde Laurent is now composing scents at Cartier.


The phrase Attrape Coeurs means "heart-catcher" and it is lovely in its connotations, although it can have its adversaries too. Hearts are usually a corny matter, depicted in nauseating permutations as a symbol of romantic love. Guet Apens on the other hand means "ambush" in French, which makes for a much more intriguing name, but maybe that is just my opinion. For Attrape Coeur I think of a seducer, a woman who is out to get men entrapped in her tentacles, but all that done in a most elegant and non calculating, non vulgar way

In a way it goes way back to another era. It evokes the real Marguerite Gautier, famously known as “la dame aux camellias” and her influence on French society, both as the heroine of the novel by Alexandre Dumas fils and as a representation of the Parisian courtesans of the 19th century. Modeled after a real person, Marie duPlessis (real name Alphonsine), lover of Listz at one point and of Dumas naturally, dead at only 23 years of age due to consumption but having made her reputation already, Marguerite is a very alluring personality. With her pale complexion due to tuberculosis and her manners of a grande dame she captures the attention of the Parisian high society. Camellia of course in not featured in Attrape Coeur (it has no significant scent anyway), rather dark violet is, which is very apt taking in mind that Violetta is the name of the heroine in the opera version of the novel La Traviata (which literally means "woman who strayed") by Guiseppe Verdi and numerous theatrical versions, hence the association.
In the enchanting and nostalgic Langage des fleurs, a book by Charlotte de la Tour, violet stands for secret love. Violets then with a little underscoring of woods and iris form the core of the perfume.

Identifying Attrape Coeur as a Guerlain happens after it sheds its veils like Salome one by one. The opening of Attrape Coeur is as if iris got suspended in a snowy mirage, fresh, tingling, hazy, reflecting light in all directions, not unlike the charming disposition the demure Apres L'Ondee coyly reveals. A little fuzzy, fruity tone (reprised in MDCI Promesse de l'Aube and Chinatown by Bond no.9) smiles with the beatific smile of golden mosaics in Roman villas. The glycaemic nuance of violets, undescored by a mysterious greeness, a fleeting earthiness, is winking in a jar on the countertop of a French patisserie in Toulouse. And all is poised over an animal's warm, vibrating belly as it luxuriates in front of a blazzing fire.
Even jasmine makes a brief appearance, but then I regrettably lose it: it’s a lovely jasmine note like that in another Guerlain, Flora Nerolia: it remains fresh, green and dewy. Compared to other offerings from Guerlain the base is somehow between Shalimar and L’instant : not as animalic as the former, not as sweet and –dare I say it?- cloying as the latter, it combines the element of eathereal iris and sandalwood in order to give stability and powdery dryness that is much needed to bring balance to compositions based on sweeter elements. The creaminess and luxurious, plush feeling of Attrape Coeur remind me of the opulence of Bois des Iles by Chanel; but whereas the latter focuses more on gingerbread-like milky sandalwood, the former is anchored in powdery, warm amber. It's that alloy that gives the tone, with a little vanilla, tonka and perhaps civet (which I was not aware of particularly, meaning it is restrained), so characteristic of Guerlain perfumes. Attrape Coeur is formally classified as a "fruity chypre rose animalic" (although to me the rose is safely tucked in there) and gives me the feeling that were Parure composed with peach and violets instead of plum and lilacs it would be quite close in feeling.

Attrape Coeur has a lingering, creamy aura of ambery woods which makes it very popular with people enamored with comforting scents, blooming on the skin and lasting on my wrists the span of a whole day going on well into the night. This is especially satisfying rising from a plunging decolleté as it is such a wonderful perfume and a nice surprise at this time of fleeting perfumes that make us apply over and over again.

To add to the confusion ~noting the additional "s" in the name which appears by mistake in "Perfumes, the Guide"~ let me mention in passing that a special Bacarrat edition of L de Lolita Lempicka in extrait de parfum with golden netting and blue topaz is also nicknamed L'Attrape Coeur and that L'Attrape-cœurs is the French title under which the novel by J. D. Salinger more widely known as Catcher in the Rye circulates under. Talk about picking a popular name!

On the other hand, Guerlain themselves, further the confusion. Vol de Nuit Évasion , introduced in 2007, is despite the name a completely different fragrance than the classic oriental Vol de Nuit from 1933. The Guerlain tagline presents it as "a nomadic homage to a classic scent". But actually it is simply the Eau de Toilette concentration of Attrape Coeur !(This was confirmed, apart from my own nose, by official Guerlain representatives later on). Yet it is circulating only at duty-free stores in France at train stations and airports (contrary to Osmoz's quote linked); clearly aimed at the travel-retail market which is experiencing a resurgence. Considering it's 1/3 of the price of the exclusive Attrape Coeur, it's a great bargain and not to be missed if you get a chance.
The bottle is following the classic emblematic design of Mitsouko and L'Heure Bleue with the upside-down heart stopper (slightly vandalised in the upcoming La Petite Robe Noire) but with the "circle" design of the name which appears almost cinematically-styled on the Sous le Vent flacon now. A lower concentration means Vol de Nuit Évasion whispers in hushed tones whereas Attrape Coeur would sing like a dramatic soprano (which is indeed the direction in which La Traviata's Violetta is taking). It's a good middle ground.


Notes for Guet Apens/ Attrape Coeur by Guerlain:
Rose, violet, iris, vanilla, woods, amber.
And a different set of notes I found:
Top: rose, jasmine, tuberose
Heart: peach
Base: amber, musk

Notes for Vol de Nuit Evasion by Guerlain:
peach, rose, jasmine, iris, amber, precious woods, vanilla

Shopping:
Attrape Coeur is now part of Les Parisiennes line in Eau de Parfum concentrations, resting inside the big "bee" embossed 125ml bottles with the boule stopper; exclusive to Guerlain boutiques.
Vol de Nuit Evasion comes in 50ml/1.7oz bottles of Eau de Toilette, exclusively available (at the moment at least) in duty-free chains in France.
Guet Apens in the lantern-style bottle makes sporadic appearences on Ebay.

And a little footnote on Guerlain Ambre: Notice this is the bottle lantern design used in Guet Apens! And as to how Guerlain Ambre smells, I will leave you to perfume historian Octavian Coifan:

"Ambre (1890) is said to be the first perfume of Jacques Guerlain. It is a very delicate and refined perfume based on the smell of ambergris tincture. It is not a sweet perfume (the ambre 83 type) but dry and deep. It has incense rezinoid, woody notes, labdanum, some balsamic notes (benjoin), orris. It is profound and dusty as the church wood or the very old books. A simple perfume that evokes a ray of light in an abandoned sanctuary."

Related reading on Perfume Shrine: Violets, Guerlain series

Pic of Guet Apens, No.68 and Vol de Nuit Evasion by Fiordiligi (copyrighted), authorised for use on Perfume Shrine; of Attrape Coeur bee bottle shot by eowjdula/mua, of Guerlain Ambre via ebay. Artwork by Rafael Olbinski via allposters.com.

Roadster by Cartier: fragrance review

by guest writer Mike Perez

I have been a fan of fragrances with mint, for quite some time now. Mint is prominently featured in many men’s fragrances and I think it’s a ‘love or hate’ note. Either one enjoys the bracing, vivified effect from this sharp, pungent herb – or it negatively conjures up olfactory images of aperitifs, mouthwashes and toothpaste.

Roadster, the new men’s fragrance from Cartier (by perfumer Mathilde Laurent [Shalimar Light and Cologne du 68 by Guerlain]), marketed as a mineral fougère - mixes notes of bergamot and mint with vetiver, patchouli, cashmere wood, cistus labdanum and vanilla. I’m not sure if Cartier (or the men out there Cartier is trying to sell to) fully understands the mineral fougère categorization. Nonetheless Roadster, smells wonderful.

The top notes are dominated by a soft, yet instantly recognizable ‘green’ diffusion of galbanum. I admire this entry (being a fan of ‘green’ fougères like the classic country cologne Devin by Aramis) and can appreciate the oh-so-smooth transition to the next herbal explosion of mint. Mint is tricky (sharpen it too much in a lackluster scent and it radiates menthol), but this mint is subdued, slightly cool to the back of the nose when sniffed and slightly foamy. I’m reminded of the smell I taste, when swallowing mint infused bottled water (such as Metromint).

Unlike some mint fragrances that tingle and cool my skin when applied (Booster by Lacoste by the masterful Jean Kerleo; the limited edition Feuille Verte by Creed; Eau d’Orange Verte Refreshing Body Gel by Hermes) – Roadster’s cooling properties happen only in my nose. It eschews the typical ‘sport’ vibe of mint and uses it in a more sophisticated, modern version of ‘fresh’. This makes sense, since Cartier chose to release this scent right before autumn and the arrival of cooler weather (when a cooling mint fragrance wouldn’t be appropriate).

The base notes are slightly woody (very faint) and sweetly vanilla prominent. Ms. Laurent’s past work for Guerlain shows in the dry down. Complex, blended, subtle whiffs of the fragrance combine with the mint, vanilla and woods in a very unique accord: a fresh baked, delicate vanilla and cream pastry with a steaming hot cup of herbal mint tea. I found myself catching whiffs of myself all afternoon when I first tested this – inwardly smiling.

The Roadster bottle (held horizontally on its side), mimics the hand dial of the Roadster watch by Cartier (which itself mimics the design of a roadster automobile). Heavy, clear glass and polished chrome cap. It’s worth noting that the bottle is VERY heavy. It feels solid in your hands. Perhaps too heavy, for easy application of the scent (held vertically). But…wrapped up in a gift box – it’s solid and substantial weight would make a great gift (who isn’t intrigued by a small, heavy, wrapped present?)

Roadster by Cartier is available in 100 ml. and 50 ml. (Eau de Toilette) for $100 and $75 (although I have seen the 100 ml online - discounted at $73). Visit the extremely slick (and slow loading Flash based) website here: roadster.cartier.com

Notes for Cartier Roadster: bergamot, mint, vetiver, patchouli, cashmere woods*, cistus labdanum, vanilla

Watch the interesting video with Cartier perfumer Mathilde Laurent talking about Roadster and the Cartier fragrance line!

*Cashmere woods or Cashmeran is a IFF patented, complex aromachemical that provides a beautiful, velours note with diffuse nuances of earthy-wood and spicy notes (pine, patchouli), fruits and flowers (heliotrope, red fruits, apples and jasmine) and is softly musky-vanillic. It's featured in Ysatis, Amarige, Michael, Lacroix Rouge, Perles de Lalique, Dans tes Bras and many more.

Pic of Henry Cavill courtesy of Jocasta/Photobucket, chosen by helg. Clip originally uploaded by Primeprojects on Youtube. Bottle pic courtesy of Cartier and of Roadster watch courtesy of jomashop.

Shalimar Eau Legere, Shalimar Light and Eau de Shalimar: Review,Comparison & History

Why would a legend need modernising? Why would anyone take a mythical perfume such as Shalimar and create lighter versions of it?
The answer is simple and rather alarming on certain levels: the modern young consumer doesn't especially like the original Shalimar by Guerlain. I said "alarming" because the passing of years and change of tastes means a diminished turnover for the product and because it entails tampering with a landmark in the history of perfumery. However surely the presence of flankers (follow-up fragrances that share some common traits with the mother-fragrance in terms of name and design) means that the original fragrance is successful and well-known by reputation. Otherwise it wouldn't make sense commercially!




The Problem of Shalimar: Today's Fickle Times & Young Audiences

Indeed Shalimar presents a difficult problem: its status makes it iconic, but the modern consumer too often perceives it as musty, terribly old-fashioned, with too much "skank" (the term Americans use for heavy, pungent animalic scents, but also for exhibitions of vulgarity by non-ladylike women). Although, as previously discussed, it has been tampered with through the years ~for both reasons of allergens being included in the original formula and unavailability of certain key ingredients~ Shalimar still retains its aura of decadent lack of inhibitions and musky radiation of predatory élan. Therefore Guerlain embarked on an adventure of modernisation.

Historical Efforts to Modernise Shalimar

The first attempt in Shalimar's modernisation was introduced in 2003, created by Mathilde Laurent (who also created the formidable Guet Apens/Attrape Coeur for Guerlain) and was baptised Shalimar Eau Légère. Arguably the name sounds like anathema to hard-core perfumistas everywhere: who has ever thought of a Diet Shalimar? The cornering of an alternative market however proved to be a wise decision and a good move in terms of business stategy: Shalimar Eau Légère appealled to younger women who had only vague recollections of the original or even actually found the original difficult to wear yet were keen to own their own Guerlain piece of history. And it also appealed to a certain Rock n'Roll side of some of us, with its print ads featuring Patti Hansen with her two daughters by husband Keith Richards of the Rolling Stones, Alexandra and Theodora. The setting of boho-chic clothes and luxurious baroque interiors touched a sensitive chord: tradition and modernity could co-exist!

How is Shalimar Light/Eau Legere different than classic Shalimar?
The effervescent composition of Shalimar Eau Légère sidetracks the musky, animalic base in lieu of a lemon-cupcake accord that is deliciously cool, folded into a fluffy vanilla cloud with abstract woody and lightly smoky tonalities. The opening, sustained for several minutes, is refreshing and yummy like so many modern compositions that focus on that accord, with I Love Love by Moschino and Light Blue by Dolce & Gabanna being prominent commercially successful examples. Whether that was at the back of the minds at Guerlain headquarters or not, is debatable.
It certainly smells like a modern fragrance, but at the same time it retains some of the haunting recklessness of the original mysterious beast with its recognizable sweet-ish oriental and sandalwood notes. That could be attested by testimonies of its underlying naughty nature still being perceived by people who have smelled it on my person. The DNA, the pneuma is there but the offspring is its own person and it lends itself to some wonderful wearability on the part of many perfume lovers such as myself.

Comparing Shalimar Eau Legere with Shalimar Light: How to Spot Versions


In what was a business decision when Mathilde Laurent fell out with Jean Paul Guerlain, a rejingled version was issued about one year later and credited to Jean Paul Guerlain. Although the two are very close, the later interpretation is even more restrained and less complex in the base with a lime-like top note that echoes sparkly beverages instead of lemon and bergamot.

This small difference in smell presents a problem of differentiation between batches, since the resulting version is widely known as Shalimar Light, yet it appears that both that name and Shalimar Eau Légère Parfumée appear on the bottle with a line break.

The best way to ascertain which batch you are smelling or buying is looking at the colour: the earlier version is straw-coloured in a bottle with a blue-ish edge along the sides and bottom, while the later version is somewhat bluer.
The fragrance came in a light blue box with a light-golden-beige interlay where the traditional black was, different from the usual Guerlain boxes and featured the name Light on one side and Eau Légère Parfumée on the other.

Neither Shalimar Eau Légère nor Shalimar Light are in production, both being limited editions of Eau de Toilette, but erratic batches of the discontinued fragrances do turn up on Ebay, peripheral stores and discounters from time to time.

The Introduction of Eau de Shalimar, a 3rd Version

Eau de Shalimar is the latest version in the Shalimar flankers stable, introduced in April 2008. Curiously it is attributed to Mathilde Laurent, who however left Guerlain for Cartier 4 years ago. Whether its juice is the same as any of the previous attempts has been the focus of a search for minutiae among perfumephiles who pay attention to every move of their favourite house, myself included.  

Eau de Shalimar seems like a face-lift that has resulted in too attenuated features: there is nary a little frown and that deducts something of the lived-in quality that Shalimar possesses. The rumour of an inferior bergamot essence replacing the vintage ingredient and the shortages on Mysore sandalwood, as well as the lightening of the powdery aspects of coumarin and iris, might account for the effect.

Between the different batches I appreciate the original Shalimar in vintage extrait de parfum and parfum de toilette, but I find myself wearing Shalimar Eau Légère by Mathilde Laurent more comfortably, especially in the summer months.

So is Eau de Shalimar that different? The official response by PR official Isabelle Rousseau is categorical: "Je vous informe que la fragrance Eau de Shalimar est la même que Shalimar Eau Légère Parfumée, réalisée par Jean-Paul Guerlain." (ie. I inform you that the Eau de Shalimar fragrance is the same as Shalimar Eau Légère Parfumée, created by Jean Paul Guerlain.) Taking into account that this is the woman who had specified to me when exactly the reformulated batches of Mitsouko Eau de Parfum started circulating (June 2007, for those who missed it), I have no reason to doubt her credibility or sincerity. Still, a miniscule variation might be due to different batches of ingredients.

The bottle of Eau de Shalimar is easy to distinguish among its predecessors: made of transparent glass but in a different colour. The label with the fragrance name is in midnight blue color, while it is enclosed in a white outer box. It is available at major department stores as 50ml (1.7 fl.oz.) of Eau de Toilette.

Official Notes for Shalimar Light/Eau de Shalimar: lime, bergamot, orange, rose, iris, jasmine, vanilla

Pics via parfumdepub, ebay and fragrantica